Project SUMMARY/EXECUTIVE BRIEF i. Introduction
OVERVIEW OF THE CURRENT TOURISM and ECOLOGICAL WASTES CONDITIONS
A. The Philippine Tourism
Based on the latest report of The UNWTO-United Nations World Tourism Organizations and the ASEAN- Association of Southeast Asian Nations, the tourism sector is unquestionably the world’s biggest employer of workers while bringing the unequalled amount of cash inflow infused to the local economy of countries with tourist attractions in a well-managed destination and the tourism service systems are duly organized and ready to serve the visitors and tourists.
In the Philippines tourism is only felt in very few areas that were once upon a time isolated from the mainstream of development in urban areas provincial centers. These are the communities situated in island provinces lately discovered and eventually developed into the country’s major tourist destinations. The phenomenal rise to prominence of these destinations transformed the lives of the locales from antiquity to modernity amidst economic prosperity. This is so, because the recorded average per capita income of local inhabitants is currently almost on the level of a middle-class income in Philippine standard from the level that is way below the poverty line before tourism was developed. These are the likes of Boracay Island in Malay, Aklan, El Nido in Palawan, and Panglao in Bohol.
However, it is worthy of note that tourism development in these areas are mainly based on beach and sea resources and none have ever considered the development of modern eco-agri tourism as a potent tool for sustainable rural/community-based tourism. The Philippines is a country where unspoiled, bare and unproductive soils and marine as well as human resources abound in almost all the nooks and corners of her island provinces.
Ironically, the natural attractions and topographic features of these already developed and tourist frequented destinations are not too far extra-ordinary than those found in other island provinces situated within the periphery that is few hours away from these currently developed destinations.
Incidentally, the inhabitants in these communities are still languishing in abject poverty brought about by retrogressing economy as they are still fully dependent on the very much antiquated traditional livelihood activities rendered to obsolescence by the ever-changing times in recent modernizations.
B. The Ecological Wastes Conditions
The mismanagement of Solid Waste disposal is prevalent in almost all Local Government Units (LGUs) in country, even in leading island tourist destinations and attractions, in the likes of Boracay Island in Malay, Aklan, El Nido in Palawan and Panglao in Bohol. This is despite the effectivity of Republic Act 9003, otherwise known as the Ecological Soled Waste Act of 2000, declaring the illegality of Open Dumpsite, thereby, requiring all LGUs the installation of Engineered Sanitary Landfill, that until currently, only a handful urban centers complied. However, the Sanitary Landfill has its own limitation and still are considered posing a continuing threat to health and environmental hazards on top of their no-return of LGU’s enormous fund investment.
And, despite of the construction and installation of Sanitary Landfill in these leading island tourist destinations, solid wastes accumulation continuously accumulated resulting for their temporary closure very recently, in the likes of Boracay, El Nido and Panglao islands.
To arrest the recurring problem and afford a ray of hope to the poorest of the poor in these communities to live a life worthy of human dignity this project is hereby offered as a modest contribution
Project TREASURE Summary/Executive Brief 7
to the sustainable development of tourism to secure the supply chain and continuously support the Poverty Alleviation and Economic and Livelihood Creation and Security Risk Mitigation in the countryside, Project TRERASURE, therefore is OFFERED for ADOPTION and IMPLEMENTATION in PARTNERSHIP with the Local Government Units (LGUs) contribution to the country’s FULL COMPLIANCE mandated under the corresponding laws, regulations and international statutes and policy directions.
II. OBJECTIVE
Project TREASURE is aimed at the adopting partner LGU’s contribution in the country’s FULL COMPLIANCE with:
1.) R.A. 9003 Ecological Wastes Management Act of 200o;
2.) R.A. 9593, otherwise known as the National Tourism Policy Act of 2009;
3.) DBM Guidelines on Operation of Local Economic Enterprise 2016
4.) 2015 ASEAN Economic Integration MRAs-Mutual Recognition Arrangements in Tourism Standards and Tourism Professionals;
5.) UNWTO United Nations World Tourism Organization Tourism Education Guidelines 2022; and,
6.) ASEAN Indonesia 2023 ASEAN LEADERS JOINT STATEMENT ON THE ESTABLISHMENT OF AN ASEAN VILLAGE NETWORK.
The adoption and implementation of Project TRERASURE is with the end in view of transforming the UNPRODUCTIVE RESOURCES of the Adopting Partners’ locale into POTENTLY PERFORMING and INCOME-GENERATING ASSETS, to be at par with the ASEAN standards and on equal playing field with other ASEAN member States/Countries thru the DEVELOPMENT of a TRULY autonomous Eco-Organic Agri SUSTAINABLE COMMUNITY TOURISM ACTIVITY where EVERY INHABITANT shall PLAY the IMPORTANT ROLE in the MANAGEMENT and OPERATION of the DULY ORGANIZED TOURISM SERVICE SYSTEMS offered to TOURISTS and VISITORS in the IDENTIFIED DESTINATION with EACH GETTING the FAIR SHARE of the BOUNTY for his LABOR.
III. The Program Components
Project TREASURE-Tourism Reinvented for Eco-organic Agri Stimulus of the Unproductive to Rejuvenate Economy has the following Program Components:
A. “Continuing Tourism Awareness-Key to the Institutionalization Culture of Tourism”.
This program is aimed at the following:
1. Creation and Operation of the Center for Rural Eco-Agri Tourism Education & Development Training Center (CREATED) with Modern Eco-organic Agri Farm Resort Theme Park in partnership with the adopting LGU as the latter’s Local Economic Enterprise (LEE) under PPP Public Private Partnership.
CREATED shall be operated specializing in tourism and hospitality related technical/Vocational and academic Higher Education Institution (HEI) which course curriculum is aligned with the ASEAN Integration MRA-TP Mutual Recognition Arrangement for Tourism Professionals the CATC-Common ASEAN Tourism Curriculum; and the ASEAN Indonesia Summit 2023 on the Creation of ASEAN Village Network:Ihttps://vir.com.vn/asean-village-network-to-promote-regionalcomprehensivecooperation-101826.html and; pursuant to the UNWTO Guideline on Tourism Education
Project TREASURE Summary/Executive Brief 8
2022 @ https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-11/tourism-educationvdigital.pdf?VersionId=YePZcV1oZ9jkhO86QAHGjUodeIzwU9IK
https://www.unwto.org/UNWTO-ted-qual , that shall serve as the country’s premier HEI Higher Education Institution academic and training center as a modest contribution to the country’s full compliance with the international policy statutes. Please See Development Concept and Feasibility Study is marked as Annex “A”, hereof;
A. Institutionalization Culture of Tourism in all sectors, particularly the Local Government Units, the Academe and the local inhabitants of the impoverished communities badly-hit by natural catastrophes and future disasters thru continuing tourism awareness seminars and workshops utilizing on the process the books Compendium in Tourism & Hospitality Studies and the Philippine Tourism Laws and Related Statutes as the major reference learning tool;
B. Creation of the Student and Alumni Welfare Fund, for which, not less than Three Percent Per Cent (3%) of the Net Income of CREATED shall inure and reserved for the welfare of students of CREATED, particularly Insurance and Health Coverage while enrolled and the less-fortunate graduates for other Charity Projects/Programs, particularly the Long Term Poverty Alleviation and Livelihood component program. The same welfare fund shall be managed by the Project TREASURE Foundation that shall be hereinafter organized and established.
C. Organization & Operationalization of Project TREASURE Foundation - The foundation shall be organized in accordance with the existing laws, rules and regulations which main purpose is to manage and administer all funds derived from the share in income out of the operationalization of the Local Economic Enterprise (LEE) by the Adopting Partner LGU under the Concept of Project TREASURE in accordance with the TERMS OF REFERENCE (TOR) corresponding to , that shall be governed by the Board of Trustees to be composed of Seven (7) members as follows:
1. Chairman – The Author
2. Co-Chairman – The Sitting President of the Adopting Partner LUC; and,
3. Five (5) Members composed of:
a.) The sitting president of ANITOS;
b.) One (1) Nominee of MPZ Consult & Associates;
c.) The Sitting Tourism Officer of the Partner Adopting LGU;
d.) The Partner Adopting LGU’s Chair SB Committee on Tourism, and;
e.) One (1) Nominee of the Adopting Partner SUC.
Project TREASURE Summary/Executive Brief 9
2. Sustainable Ecological Balance and Environmental Preservation thru the Integrated Zero Waste Management and Conversion System Facility to be Operated as Local Economic Enterprise under PPP Private Public Partnership with Pita in accordance with the Ready-Made Project Development Feasibility Study
Compliant with R.A. 9003 Ecological Solid Waste Management Act of 2000, this facility shall be operated by the adopting partner LGU as a Local Economic Enterprise, therefore requires an investment as it is an Income-Generating project to support other Socio-Economic Programs most needed for the inhabitants.
Project TREASURE Summary/Executive Brief 10
One Set of Integrated Sorting Line System for Assorted Waste per CLUSTER capacity of 20 Tons.
Detailed Project Feasibility Study with Projected Cash Flow as mandated under the DBM Guideline on the Operation of a Local Economic Enterprise (LEE) is ready for submission upon
C. Long Term Poverty Alleviation and Livelihood Development for the Impoverished Victims of Natural and Man-made Calamities and Disasters.
This program component is aimed at:
1. Organization of Community Tourism Cooperative to operate and manage the following:
i.) Community-based modern eco-organic agri farm tourism, utilizing on the process the world renowned Israeli Greenhouse Technology/Smart Farming for a whole-year-round production of high valued cash crops and vegetables, making this technology as the major attraction in an inland farm campsite resort for wholesome family enjoyment.
Project TREASURE Summary/Executive Brief 11
The WORLD-RENOWNED GREENHOUSE SMART FARMING TECHNOLOGY
Could produce Five (5) Times Higher Yield as compare to the Traditional Open-Field Farming
Project TREASURE Summary/Executive Brief 12
ii.) Communal Fish Farms by way of utilizing fish cages to be installed adjacent or underneath the floating cottages/cabañas with solar powered light at night so to attract school of fingerlings with different varieties endemic in the area to enter the fish cages where they will grow until harvested. These fish cages shall serve as attraction for the guests using the floating cottages where they may enjoy swimming, snorkeling, hook-line and sinker fishing;
Project TREASURE Summary/Executive Brief 13
Duly organized supplemental services, i.e., outrigger paddle and sail boats for boating, hook
iv.) Production of preserved delicacies and souvenir items for sale to the visitors/tourists.
2. Creation of Cooperative Trading Center to:
a) Serve as the sales outlet where all the produce of the communal agro-fishery farms shall be traded to the public;
b) Where the grocery shall be operated to be the source of supply for all the basic needs of the members; and,
c) Where the Micro-Lending business shall be operated to lend cash to members in times of emergencies at minimal interest rates.
C. Program BUKAS-Bayan Uunlad Kabataan Ating Subaybayan (Country’s Progress with our Guidance of the Youths). This is a periodic Summer Youth Camp open for Grades 10 and 11 students of public and private high schools nominated/endorsed by school principal that shall participate in a 3-day Youth Camp, where they will undergo Seminar-Workshop to be conducted by authorities/experts on the following:
i.) Importance of the ASEAN Villages in Nation Building;
ii.) Anti-Drug Addiction;
iii.) Filipino Culture, Arts and tradition;
iv.) Career Guidance;
v.) Effects of Tourism Development; and,
vi.) Community Leadership
Project TREASURE Summary/Executive Brief 14
Private Swimming Area Safe for Children
After completion of the youth camp the participants upon their return to their respective school has the obligation to submit a written report to the school head that contains among others the Recommended Activities for consideration aimed at disseminating what they learned, observed during the Summer Youth Camp.
D. Creation and Establishment of ASEAN Villages within the open unused/unproductive portions of an area in the Partner Partner SUC or in any privately-owned properties in partnership with the private owner within the former’s territorial jurisdiction to serve the very purpose of the ASEAN Indonesia 2023 ASEAN Leaders Joint Statement on the Establishment of ASEAN Villages Network.
V. Benefits for Adopting Partners
A. For the Adopting Partner LGU College Operated as LEE Local Economic Enterprise
As Adopting Partner LGUC shall enjoy the benefits as follows:
The First HEI outside highly urbanized city centers to:
Contribute its share to the country’s compliance with:
- R.A. 9003 Ecological Solid Waste Management Act of 2000 thru its Integrated Zero Ecological Solid Waste Management System;
- ASEAN MRA-TP Mutual Recognition Arrangement for Tourism Professionals;
- the ASEAN Indonesia 2023 ASEAN LEADERS JOINT STATEMENT ON THE ESTABLISHMENT OF AN ASEAN VILLAGES NETWORK
https://asean.org/aseanleaders-joint-statement-on-theestablishment-of-an-asean-villages-network/
- UNWTO Tourism Education Guidelines thru the Operationalization of CREATED Center for Rural Eco Agri Tourism Education and Development under its system: https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2022-11/tourismeducation-vdigital.pdf?VersionId=YePZcV1oZ9jkhO86QAHGjUodeIzwU9IK
https://www.unwto.org/UNWTO-ted-qual
The First LGU outside highly urbanized centers to:
Create the Functional Office of Municipal Local Economic Enterprise Fully Compliant with DBM Revised Manual on the Operation of Local Economic Enterprise Guidelines 2016 to Operate, Manage and administer all currently Income-generating assets and idle non-performing, less an/or unproductive resources should there still be none yet, and should there be any currently existing, introduce innovative strategic actions aimed at transforming the same assets and resources into potently corroborative, effective and functional agency which major focus is on how to make all the existing natural assets into income-generating resources to augment the LGU financial capacity most needed for socio-economic development, to achieve the transformation of idle, nonperforming and less it not unproductive resources into potently income-generating assets adding value to its educational system and a tangible contribution for long term sustainable socio-economic development of the locality and the country;
With the coordination and assistance by the Adopting Partner Local NGO and MPZ Consult & Associates undertake the Conduct of In-depth Study for the FORMULATION OF INCLUSIVE, RESILIENT and SUSTAINABLE TOURISM DEVELOPMENT MASTERPLAN should there is still be none, and should there be any the UPADTING and REFINEMENTS of the same to be most attuned to and in harmony with the current national and international tourism policies directions and most responsive to the needs of the Municipality.
Project TREASURE Summary/Executive Brief 15
Create the Local Economic Enterprise (LEE) related to Eco Agri Tourism, Education, Integrated Zero Ecological Waste Management System and other Social, Economic concerns under the Public Private Partnership with greater positive impacts and benefits to the communities, more particularly Human and Physical Infrastructure to include among others but not limited to:
a. Local Water System,
b. Tourism Facilities;
c. Low-Cost Housing;
d. Modern Land and Aqua Farming Agriculture;
e. Modern Multi-Purpose Transport and Food Terminal Markets;
f. Slaughter House; and,
g. Cold Storage.
Transform its solid wastes into fertilizers and other high-valued construction material;
Earn a Sizeable Share in the Net Income in the operation of the Local Economic Enterprises under the Concept of Project TREASURE with the Partner Implementing SUC within its territorial jurisdiction as provided under the TERM OF REFERENCE (TOR);
Closely partner and establish mutually beneficial relationship with the Academe (SUC) local NGO and Private Sector in the most profitable and economically meaningful operation of the LGU’s Local Economic Enterprises;
Adopt the ASEAN Indonesia 2023ASEAN LEADERS JOINT STATEMENT ON THE ESTABLISHMENT OF ASEAN VILLAGE NETWORK full compliance with its objective and wisdom;
Establish a Local Academic and Training institution through the operation of CREATED as a Local College offering both short term technical/vocational and Formal Academic Programs compliant with the ASEAN Integration Mutual Recognition Arrangement on Common Competency Standards for Tourism Professionals in accordance with the LEP Ladderized Education Program;
Establish an academic institution with its own published textbooks in Tourism and Hospitality related technical/vocational and academic programs;
Adopt in its Academic and Training Institution the UNWTO Tourism Education Guidelines 2022;
Establish an academic institution turning over Highly Competent graduates with highest employment rate within the tourism sector in the country and other member states/countries across the ASEAN Region and beyond;
Achieve easy access to both International Agencies/Bodies (ASEAN/UNWTO) and Domestic Funding/Financial Institutions for any available funding assistance; and,
Level up its duly organized TOURISM SYSTEM into world-class standards and achieve the title of being the leading Eco-Tourism destination in the country and the ASEAN Region.
VI. Sources of Funds
Contemplated as sources of funds are the following:
Portion of the 20% Development Fund appropriated for Tourism and Environment of the Adopting/Partner LGU should there be any;
Portion of the realized income from the operation of CREATED Center for Eco-organic Agri Tourism Education & Development Training Center and Eco-Agri Farm Resort and Theme
Project TREASURE Summary/Executive Brief 16
Park that is offered for adoption and operation as a Municipal College a Local Economic Enterprise;
Portion of the realized Income on organized Special Events (Tourism Forums Conference, Conventions Seminars and Workshops;
Portion of the realized income out of the sales of the book by Maximino P. Zurbito, Jr. i.e., “Compendium Tourism & Hospitality Service Studies” now Live Online and Available for subscription in both in digital @ Google Play: https://books.google.co.in/books/about?id=UPDAEAAAQBAJ&redir_esc=y and hard copy @ https://www.ukiyotophilippines.com/product-page/compendium-in-tourism-andhospitality-studies.;
“Philippine Tourism Laws and Related Statutes” that shall be available by the middle of Academic Year 2023-2024; and;
“Philippine Tourism Master-Key-Guide to Philippine Tourism Geography, Attractions, Destinations and Potential Development/Investment Areas” to serve as the prescribed textbooks for tourism and hospitality related subjects in both technical/vocational and academic programs offered by CREATED, as well as the reference learning materials for the continuing tourism awareness special seminars and workshops, as well as Textbooks for Upper Secondary Level, as mandated by the UNWTO Tourism Education Guidelines 2022 as the book is the first and only currently available in the market
Any amount of Grant/Aid from the ASEAN Ministerial Meeting on Rural Development and Poverty Eradication (AMMRDPE) with the support of ASEAN Senior Officials Meeting on Rural Development and Poverty Eradication (SOMRDPE) and other relevant ASEAN Sectoral Ministerial Bodies; and Sponsoring Private and Government Owned Corporations, and Institutions/Agencies, officially Adopting Project TREASURE as a CSR-Corporate Social Responsibility;
Donations and other forms of assistance that may be donated by the benevolent National and International Non-Government and Government Organizations and Agencies; and
Portion of Income out of continuing Conduct of Fund-raising Tourism related events e.g., Meetings, Incentives, Conventions and Exhibits.
Project TREASURE Summary/Executive Brief 17
The SUPPORT LEARNING MATERIALS and SOURCE OF FUNDS Compendium in Tourism & Hospitality Studies, Philippine Tourism Laws & Related Statutes, and Philippine Tourism Master Key
The First and Only Filipino-authored book with comprehensive coverage of all major subjects in Tourism and Hospitality related Academic and Training for (HEIs) Higher Education Institutions.
The COMPENDIUM in TOURISM and HOSPITALITY STUDIES is currently Live online and AVAILABLE for SUBSCRIPTION thru https://books.google.co.in/books/about?id=UPDAEAAAQBAJ&redir_esc=y
https://www.ukiyotophilippines.com/product-page/compendium-in-tourism-and-hospitality-studies
The PHILIPPINE TOURISM LAWS and RELATED STATUTES is currently on the process of printing by Ukiyoto Publishing and shall be available by the early period Academic Year 2023-2024
Project TREASURE Summary/Executive Brief 18
The AUTHOR
I. Civil Service Eligibility: CES Career Executive Service/CSA-Career Service Executive
Pursuant to LEB-Legal Education Board Res. No. 2019-406, Supplement to Item No. 2 of CSC MC No. 13, s. 2001 on the Policies and Guidelines for Executive/Managerial Positions in the Second Level.
II. Work Experience & Employment History
As Independent Professional Consultant and Business Executive:
Founder, President & Senior Associate, MPZ & Associates Consultant
A consulting company for Tourism Planning, Development, Training & Education : January 2016 to Date
Founder, President & COO PhilVISA – Philippine Visitors, Investors Services & Assistance, Inc., Iloilo City, Phil. :2008-2011;
A Tourism Oriented Service Corporation, owner and operator of Seamless Travel and Project Treasure Concepts with Reality Educational Tours availed to LGU officials & Students of Tourism related Courses; Specializing in consulting services for the conduct of study and formulation of Tourism Development Master Plans under RA 9593; Solid Waste Management Plans; and, Design of Engineered Sanitary Land Fill (SLF) under RA 200.
Founder & Executive Director AViSA-Aklan Visitors Services & Assistance, Nabas & Boracay Island, Aklan, Phil. :2007-2008;
Permanent Resource Person/Consultant, Gov. Carlito S. Marquez, Province of Aklan (Part Time) :2004 to 2009
Organizer/Founder, Administrative and Management Consultant, ANITOS-Association of Northern Iloilo Tourism Oriented Services, Estancia, Iloilo, Philippines :2008
BARRIA-Boracay Association of Resorts, Restaurants & Independent Allies, Inc., Boracay Island, Aklan:2002
Management Consultant – VFP (Veterans Federation of the Philippines Properties/Industrial Complex, Taguig City, Metro Manila :2002-2004
Senior Associate & Founder, MPZ & Associates Consultants, Iloilo City, Philippines :2002-Date
Executive Vice President & CEO (Co-Founder/Member of the Board of Directors) :2001-2002
ProAID-Professional Advocates and Innovators for Development, Inc., Quezon City, Philippines
A consulting partner of the De Salle Institute of Governance, specializing in consulting services for the Local Government Units (LGUs), as its major clients in the conceptualization, formulation and writing of Comprehensive Socio-economic Development Master Plan; :2002-2006
Executive Vice President & CEO – Multi Equipment & Technical Services, Inc., Davao City, Phil. :1998-2002
(A corporation specializing in the formulation of strategy for the LGUs and the National Government Agencies’ acquisition of equipment and machinery required for socio-economic development without the need to allocate immediate cash outlay; authorized local sales representative of world known heavy equipment manufacturers based in the United Kingdom)
Vice President, Sales & Marketing (LGU), CAMEC, Exclusive Dealer of JCB Equipments, UK, Quezon City:1997-1998
Editorial Consultant & Founder/Publisher, The Northern Iloilo Exposure :1994-1997
A weekly tabloid circulated in Northern Panay area and Masbate, writing editorials and regular columns on special features and Opinions)
Managing Director, Inter-Hemisphere Corporation (Non-Resident) :1992-1994
A Management and Marketing company registered under the laws of the State of California, USA, engaged in administrative and financial management of service and customer oriented enterprises, including marketing and sales of their services and products in the State of California.
Paralegal Officer, The LAW FIRM of MOSQUEDA & Associates, Los Angeles, CA :1992-1994
As Travel and Tourism Industry Professional
Management Consultant - Allan B. Fun Tours, Boracay Island, Malay, Aklan, Philippines :Current
Consultant – AETA Aklan Ecorganic Agri Tourism Advocates, Kalibo, Aklan :Current
Consultant – Permanent Relocation Site Development Project Super Typhoon Yolanda (Haiyah)/Oil Spill Victims of Estancia, Iloilo, Philippines :2013;
Consultant – World Paradise The Tourism Enterprise Zone, Estancia, Iloilo : Current;
Country-Based Consultant, Solimar International, USAID Philippine Tourism-related Projects :2013-2014
Consultant, Isla Encantada (Escano) Eco-Park & Beach Paradise, the Tourism Enterprise Zone, Bgy. Granada, Gigante Norte, Carles, Iloilo, Philippines :Nov. 2012 -2013
Part Time Professor, Polytechnic University of the Philippines (PUP) :1989-1990 (Teaching Tourism Industry Development and Management Courses)
Lecturer/Resource Person, Manila, Philippines :1987-1992
Various seminars, workshops conducted by tourism, travel and hotel industry associations.
Founder and Managing Director, Answer Travel & Tours, Manila, Philippines, :1990-1991
Assistant General Manager, Celebrity Travel & Tours, Makati City, Philippines, :1988-1991
Project TREASURE Summary/Executive Brief 20
Tasked to establish overseas offices in Bangkok, Thailand, Jeddah, KSA, Amsterdam, Netherlands;
and London, UK, GSA of Saudia Airlines.
Tour Manager, Fouad Travel Agency, Dammam & Dhahran, Kingdom of Saudi Arabia, :1988;
Assistant General Manager, Skyland Tous, Inc., Baguio City and Manila, Philippines, :1983-1984
Manager, Tours Division, Royal Travels, Inc., Manila, Philippines, :1982-983
Consultant-Marketing & Sales Hotel Zambayan, Zamboanga City, Philippines, :1982
With House of Travel, Inc., Manila, Philippines, :1972-1982
- Accounting Clerk, Accounting Section, :1972
o Phil-Vista Tours, (Division of House of Travel, Inc.,:Tour Coordinator and Licensed Tour Guide, :1972-1976;
o Supervisor, Inbound Tours Department, :1976-1980; Tour Manager, Inbound/Outbound Tours :1980-1982; (Note: Also Involved in consulting services for various travel and tourism oriented establishment, i.e., travel/tour agencies, hotels, resorts, restaurants, training centers, shipping lines, bus companies, etc.. during the period)
In Government Sector
Part Time Legislative Consultant, Cong. Samuel Dangwa, Benguet, Congress of the Philippines :2004-2006
Chief of Staff, Office of Congressman Tito R. Espinosa, Congress of the Philippines (3rd Dist. Masbate) :1987-1988
Fiscal Agent, Presidential Commission on Good Government (PCGG) :1986-1987
Senior Technical Staff, Office of Assemblyman Jolly T. Fernandez, Masbate, Batasang Pambansa :1984-1985
III. Professional Accomplishments
Recipient, 1980 International Tourism Scholarship-The World Association of Travel Agencies (WATA)
Daniel V. Dedina International Tourism Scholarship Foundation, Geneva, Switzerland : Oct. 1980- January 1981
“FIRST in Asia, and the only one from the Philippines since 1980 to date) Conducted an Investigative Research and Study on International Tourism Industry Development in 21 cities of 14 countries in Asia and Europe, i.e., Hong Kong, Thailand, Italy, Austria, Hungary, The BENELUX, Sweden, Germany, Switzerland, Denmark, Greece, Singapore and Malaysia, among others.”
Admitted to the POOL OF EXPERTS, Tourism & Training :1984
International Labour Office (ILO), Technical Cooperation for Developing Countries, Geneva, Switzerland First assignment/Deployment, Zu-Zhou, Chin, 1989 (Aborted due to Tianamen Square Riot & Massacre)
Authored Publications:
BOOKS
Philippine Tourism Laws and Related Statutes First Edition, Copyright Registration No. A-2017-00026 :2017 Containing 389 Pages covering the Discussions and Origin of Tourism, Definitions, Meanings, Components, History, and Philippine Tourism Evolution; R.A. 9593, Tourism Policy Act of 2009; Applicable Provisions of R.A. 7160; R.A. 10816, the Farm Tourism Act; ASEAN MRA-TP, Mutual Recognition Arrangement for Tourism Professionals, and Tourism Standards; UNWTO Tourism Code of Ethical Standards; Drafts for Tourism Ordinances applicable to Province, City, Municipality And Barangay, now admitted for publication by Ukiyoto Publishng @ www.ukiyoto,com
COMPENDIUM in TOURISM & HOSPITALITY SERVICE STUDIES
Copyright Registration No. A-2015-00381, Containing 681 Pages covering Tourism Studies on Origin, Evolution, History Meanings and Definitions, Elements, Components, Destination Management, Travel and Tour Operations, Fundamentals and Techniques in Tour Guiding, Fundamentals in Hospitality (Hotel, Resort, Restaurant Operations and Management, MICE-Meetings, Incentives, Conventions and Exhibits, Marketing and Promotions; Philippine Tourism History; Philippine History from Pre-Historic Theories, Discovery by Magellan, Philippine Revolutions, Independent Philippines, Philippine Commonwealth, Philippine Republic, Martial Law Era, Second Republic from President Corazon C. Aquino to President Benigno Simeon Aquino; and, Complete Coverage of the ASEAN Economic Integration MRA-Mutual Recognition Agreements for Tourism and Tourism Professionals with Review Guide for Trainers, Assessors and Applicants for the ASEAN Common Competency Assessment now available @ https://books.google.co.in/books/about?id=UPDAEAAAQBAJ&redir_esc=y https://www.ukiyotophilippines.com/product-page/compendium-in-tourism-and-hospitality-studies
PHILIPPINE TOURISM MASTER KEY
Detailed Guide to: Philippine Tourist Attractions, Destinations & Investment Areas (On-Going to be published early 2024)
Tourism Development Documents:
Save Boracay Island-The Concept and Article “Multi Billion Pesos Government Losses in Boracay Island Tourism, submitted to the Office of the President, Secretary of the Department of Tourism (DOT), Senate Committee in Tourism and published on line. With this Document, the President publicly pronounced to consider the creation of an authority to Rehabilitate the Island, and the Senate Committee on Tourism Chair to file Senate Resolution For the Conduct of Investigation and Inventory of Tourism Zones in the Country which was the very meat of the documents.
Authored Legal and Tourism Business/Socio-Economic Development Documents:
Final Draft, Ordinance No. 2, S.2022, Rationalizing the Operation of Balud Municipal College
:2018
Project TREASURE Summary/Executive Brief 21
Municipality of Balud, Province of Masbate paving the way for the Offering of Other courses duly recognized by both CHED-Commission on Higher Education & TESDA-Technical Education and Skills Development Authority: :2022
Development Concept & Project Feasibility Study, CREATED-Center for Eco-Agri Tourism Education & Development
With Modern Eco-organic Farm Resort and Theme Park, Nabas, Aklan, Philippines
Concept of Operation, Visayan Island Pearl Cruises “Sharing Tourism Bounties with Island Communities
Zero Waste Boracay 2017 & Beyond, Concept Document on Systematic & Timely Waste Management Disposal in Boracay Island currently implemented
Development Concept, Socialized Mass Housing/Permanent Relocation Site and Poverty Alleviation
Typhoon Yolanda Victims ATIDCO/NHA Assisted Estancia, Iloilo, Philippines
Development Concept, World Paradise-Estancia, the Tourism Enterprise Zone
Concept Document Project TREASURE-Tourism Reinvented for Eco-Agri Stimulus of the Unproductive to Rejuvenate Economy” Component Programs
Continuing Tourism Awareness Program-Key to Institutionalization of Tourism Culture
Long Term Rehabilitation Yolanda Victims & Poverty Alleviation of the Impoverished
Creation & Operationalization of CREATED-Center for Rural Eco-Agri Tourism Education & Development in partnership with the State Universities and Colleges (PASUC)
The New Curriculum Matrix for Tourism and Hospitality Studies aligned with the ASEAN Economic Integration MRA-Mutual Recognition Arrangement for Tourism Professionals Common Competency Curriculum Standards
Tourism Ordinance, Bgy. Gabi, Gigante Sur, Carles, Iloilo , Philippines
Development Concept, Eco Tourism Enterprise, Bgy. Gabi, Gigante Sur, Carles, Iloilo, Philippines
Development Concept, Isla Encantada (Escaňo) Eco-Park & Beach Paradise-The Tourism Enterprise Zone Bgy. Granada, Gigante Norte, Carles, Iloilo, Philippines
As Team Leader, The Municipal Tourism Master Plan, Municipality of Calatrava, Negros Occidental, Phil.
Term of Reference, Conduct of the Study & Formulation of Tourism Development Master Plan For Local Government Units mandated under RA 9693
Concept Document, LGU Cluster for Sanitary Land Fill under RA 9003
Project Feasibility Study, Proposed Bacolod South Grand Terminal and Tourism Center
Sanitary Land Fill Manual Maintenance and Operation, Cadiz & Bago Cities
Concept Document Seamless Travel Scholarship & Student Benefits Program for Public Schools
Provincial Tourism Code, Executive Version, Office of the Governor, Province of Aklan :
Concept Documents:
o Seamless Travel to Western Visayas, Cabatuan/Silay Airport Guided Tourist Bus Transfers
o Extension Programs, Northern Iloilo Polytechnic College (NIPSC), Estancia, Iloilo
o Extension Programs, Aklan State University (ASU-SRRDM, Ibajay, Aklan)
o Institutionalization of Tourism in Good Governance
o The Unified Mass Transport System (UMTS), Boracay Island Tourism
o Panay-Guimaras Tourism Summit, Regional Development Council. Region VI, Iloilo City
Draft Provincial Ordinance “Preservation, Security and Safety Provincial Tourism Assets and Resources
Official Draft, Aklan Provincial Ordinance No. 05-052 & E.O. No. 13, “Preservation, Security and Safety Provincial Tourism Assets and Resources”
Campaign Strategy, Veterans Freedom Party, Veterans Federation of the Philippines, Aroceros, Manila
Administrative and Management Strategy, SUMICAD ESTATE, Digos City, Davao Del Sur
Project Concept & Feasibility Studies, Paradise Lodge-Boracay Island & Paradise Garden Resort and Hotel, Digos City, Davao Del Sur
Management and Administrative Policy Guidelines, Dalisay Industries-Resort Operations
Concept-Implementing Strategy, Mass Housing Projects-Community Mortgage Program (CMP)
Management and Operating Strategy Boracay Association of Resorts, Restaurant & Independent Allies, Inc., Boracay Island
Management Study & Management Options VFP Properties & Industrial Complex,
Concept Paper, The National Disaster Coordinating Council (NDCC), Integrated and Sustainable Calamity/Disaster Preparedness Program, Dep’t. of Nat. Defense, Camp Aguinaldo, Q.C.
Integrated Business Development Strategy, Federation of Retired & Enlisted Soldiers (FORCES), DND :2001
The Ancestral Domain Management Plan (ADMP) CADC 102, Talaingod Tribal Council :2000
The Provincial Tourism Development Master Plan, Masbate, Philippines, Institutionalizing the “Rodeo Masbateneo a National Tourism Event” :1998
Co-Author:
The Revised Syllabus in Tourism Course, Polytechnic University of the Philippines (PUP) :1989
III. Conventions, Congresses, Conferences, Tourism Sales Missions (Participated/Attended/Organized/ Assisted)
Resource Person/Speaker, Municipal Tourism Awareness Forum, Municipality of San Dionisio, Iloilo :July 13, 2012
Organizer/Resource Person, Northern Iloilo First Tourism Forum on RA 9593, ANITOS/NIPSC, Estancia,Iloilo :July 6-7, 2012
Organizer, Northern Iloilo First Tourism Orientation Forum, ANITOS Paon Beach, Estancia, Iloilo, Philippines : July 24, 2008
Participant, Regional Tourism Congress, Department of Tourism (DOT-VI) :Since 2004
Contractor, Events Asia 2010, Conference & Trade Show, Eco-Village Convention Center, Boracay Island :Apr. 28-30/10
Project TREASURE Summary/Executive Brief 22
:2017
:2017
:2017
:2014
:2014
:2013
:2013
:2013
: 2012
:2011
:2010
:2010
:2010
:2010
:2009
2009
:2008
:2008
:2008
:2007
:2005
:2005
:2005
:2005
:2004
:2004
:2004
:2004
:2004
:2003
:2003
:2002
Co-Organizer DOT-WV Regional Tourism Congress, Roxas City, Philippines
Organizer PESPA-Phil. Elem. School Principals Association, Roxas City, Philippines
Organizer/Speaker First Northern Iloilo Tourism Orientation & Investment Forum,
2008 ANITOS-DOT, Estancia, Iloilo
Regular Invited Participant -World Bank (WB), Country Assistance Strategy Workshops
Delegate, International Turismus Bourse (ITB-BERLIN), Berlin, Germany
Delegate/Exhibitor, Japan World Travel Fair, Tokyo, Japan
Participant/Delegate DOT-PCVC, Sales Missions, Japan and Korea
Delegate/Exhibitor Korea Travel Fair (KOTFA), (Annual) Seoul, Korea
Delegate/Exhibitor ASEAN Tourism Forum (Annual)
Singapore, Malaysia, Brunei, Indonesia, Thailand and the Philippines
Exhibitor, DOT-PCVC Philippine Travel Mart, Delegate, Manila, Philippines, (1st, 2nd, 3rd & 4th)) :1987 -1990
Delegate, The World Congress (Bi-Annual), World Association of Travel Agencies (WATA) :1978-1982
Taipeh, Taiwan; Vienna, Austria; Singapore, & Manila, Philippines
Special Guest/Delegate European Congress, World Association of Travel Agencies (WATA) Vienna, Austria : 1980
IV. Familiarization Tours, Trips for Tourism Product Development Participated
DOT/PCVC Fam Tour, Zamboanga and Basilan (Philippines)
DOT/PCVC Fam Tour, Puerto Princesa, El Nido, Busuanga (Philippines)
Cathay Pacific Travel Agents Fam Tour, Hongkong and Macau :1989
DOT/PCVC Fam Tour, Zamboanga Del Norte (Dipolog, Dapitan and Dakak) (Philippines)
DOT/PCVC Fam Tour, Puerto Galera, Marinduque (Philippines) :1988
DOT/PCVC Fam Tour, Iloilo, Guimaras and Bacolod (Philippines) :1987
DOT/PCB Fam Tour, Laguna, San Pablo and Batangas Inland and Beach Resorts (Philippines) :1981
DOT/PCB Fam Tour, Quezon, Camarines Norte, Camarines Sur, Albay, Sorsogon (Philippines)
DOT/PCB Fam Tour, Cebu, Bohol (Panglao and Tagbilaran) (Philippines)
PAL Travel Agents Fam Tour, Kota Kinabalu (Malaysia) :1979
PAL Travel Agents Fam Tour, Shanghai, Beijing, PROC :1979
Merpati Airlines Travel Agents Fam Tour, Jakarta, Bandung and Bali, Indonesia ;1979
China Airlines Travel Agents Fam Tour, Taipei, Kaoshung and Hualin (Taiwan) :1978;
PAL/MOT/PCB Fam Tour, Mindoro, Romblon and Boracay Island (Philippines) :1976 & 1977
PAL/MOT/PCB Fam Tour, Batanes, Aparri, Tuguegarao (Philippines) :1977
PAL /MOT/PCB Fam Tour, Ilocos Norte, Ilocos Sur, Vigan, La Union, Pangasinan (Philippines) :1977
MOT/PCB, Fam Tour, Cordilleras, Baguio, Benguet, Bontoc and Banaue (Philippines) :1977
(Note: Had extensively traveled to leading and new tourist destinations/attraction in the Philippines, USA, Europe as Travel Agent, Tour Operator and Consultant)
V. Educational Attainment/Curriculum Vitae
Formal Academics
Bachelor of Laws (Ll.B)/Juris Doctor/Doctor of Philosophy (Ph.D.)
Philippine Law School, Pasay City, Philippines :1978-1982
Graduated with Certificate of Merit for SPECIAL ACHIEVEMENT in Extra-Curricular and Academic affairs
Bachelor of Arts (A.B.), Ortaǹez University, Quezon City, Philippines :1975-1978
Graduated Major in English & Political Science, Minor in Economics & Social Science
Associate in Arts (A.A.), Colegio de Sta. Rita, San Carlos City, Negros Occ., Philippines :1969-1971
Secondary: (High School), Estancia High School, Estancia, Iloilo, Philippines :1964-1968
Elementary, Quinayangan Elementary School, Balud, Masbate, Philippines, Graduated Valedictorian :1958-1964
(Note: Had been a working student since first year college)
Special Courses
Insurance Course, Mike Ross Insurance School, Los Angeles, California :1993 (Passed and topped the California Insurance Licensure Examinations with a grade of 99.99%)
Special Course on International Congress Management, :1990
Conducted by International Association of Professional Congress Organizers (IAPCO)
Development Academy of the Philippines, Tagaytay City, Philippines
Advance Course in Airline Tariff and International Ticketing,
IATA Training Center, Dhahran, Saudi Arabia
Special Course in Management of Modern Tourism Industry
Ateneo Graduate School of Business, Manila, Philippines
Special Course in Human Resource Development
Ateneo Graduate School of Business, Manila, Philippines
VI. Socio Civic, Industry & Business/Professional Organizations Membership and Affiliations
Founder & Director, ANITOS-Association of Northern Iloilo Tourism Oriented Services
Founder & Director, BARRIA-Boracay Association of Resorts, Restaurants & Independent Allies
Member ROTARY INTERNATIONAL, Rotary Club of Cubao East, District 3780
Vice President, 1989; International Service, 1988; Director, Youth Service, 1987;
Director, Club Service, Member, Committee on Concept Formulation,
to Date
to Date
Project TREASURE Summary/Executive Brief 23
:Dec.4-7/09
:Nov.6-9/09
:Aug.
:1998-2002
:1989-1991
:1989-1991
:1989-1990
:1989-1991
:1989-1991
:1990
:1989
:1988
:1980
:1980
:1987
:1975
:1973
:2008
:2002
:1987-1992
Project-“BUKAS-Bayan Uunlad Kabataan Atin Subaybayan”, a Youth Project Recipient Award for Outstanding International Youth Project, and adopted by RI International as International Project :1989
District Delegation Head, RI World Convention, Portland, Oregon & Miami, Florida : 1990 & 1991
(Note: Had been a Consistent Recipient of various AWARDS and CITATIONS for outstanding service to the Rotary International and the Community)
PTAA-Phil. Travel Agencies Association, Manila, Philippines. Permanent Representative :1983-1989 Member, Committee on Education, (1988-1990)
Co-Founder/Member GUIDES, INC. – Guides Union in Democratic Society, Manila, Philippines, :1986
ATOP-Association of Tour Operators of the Philippines, Regular Company Representative Manila, Philippines :1977-1982
VII. Personal Circumstances
Date of Birth : October 15, 1953; Place of Birth: Quinayangan Diotay (Now San Antonio), Balud, Masbate, Philippines
Name of Spouse : Josephine Ciudad de Angel; Estancia, Iloilo
Children : Joseph Maximilian, Graduated Bachelor of Science Education (BSE-English); Karen Mae, Graduated BS-Mass Communication and Bachelor of Laws (Ll.B.)/Juris Doctor (J.D.)/Doctor in Philosophy (Ph.D.); Mark Joseph, Borne April 30, 1994, Los Angeles, California, USA and now working in Portland, Oregon, USA.
Project TREASURE Summary/Executive Brief 24