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Vol. 1 - April 2012

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Since 1987, TRAVELAND RV has welcomed customers, with more than 25 years of reliable, proven service. We’re a long standing member of the Recreation Vehicle Dealers Association (RVDA) of Saskatchewan, Canada and North America. These are associations dedicated to professionalism, quality and honesty in the RV industry. Kim, and his staff, heartily welcome southern Saskatchewanians to visit the RV business he began 25 years ago, after spending several years learning all aspects of the industry. In 1987, he bought The Trailer Town dealership on Victoria Avenue East and changed the name to Traveland Leisure Centre. In 2007, the dealership name became Traveland RV. Kim Brown is a founding member of the Saskatchewan RVDA and a long standing member of Canada RVDA, having served on the national board for seven years. Kim also held the position of president of the national board for one year.

“We have a tremendous amount of repeat business because we give consumers a good product for a good price and we really look after them.” In an effort to meet the increasing needs of our customers, our dealership continues to grow each year. Our most recent upgrade to our dealership includes a 3,600 square foot expansion to our service area adding four more service bays increasing our overall capacity to 10 in an effort to meet that increased demand. Our business is built on service, with trained RV technicians on staff to service your coach. Our parts department also continues to grow annually, now encompassing over 2,000 square feet, with the latest in parts and accessories for your recreational vehicle and two fulltime staff to

In 2000, Kim Brown and Traveland RV joined a group of 20 dealerships nation wide to form RV Care - a network of top independent RV Dealers who work together to support their customers. “When you travel in the RV you bought from an RV Care dealer, you’ll be treated like family at any RV Care dealer across the country.” Since its inception, the group has grown to 60 dealers in every province of the country.

assist you. We are proud to be an exclusive Jayco dealer and our sales team is dedicated to ensuring that the unit and floorplan you buy will meet your family needs and lifestyle – be it one of our Jay Series fold downs, our light weight Feather or the popular Jay Flight travel trailers. In addition, to our Eagle travel trailers, fifth wheels and Pinnacle fifth wheels, we have a complete range of Class “C” motorized recreation vehicles including the ever popular Greyhawk and, Melbourne motor homes. “The RV lifestyle is a great way for a young family to spend quality time together enjoying camping and other outdoor activities.” In an effort to provide the best possible service, our staff, at all levels, are continually upgrading their skills and knowledge to keep abreast of the rapid changes in technology and to reaffirm and enhance our customer relations goals. “People are such a huge part of the business and I have a number of long-term employees who have really contributed to the growth of the company. If it weren’t for them we wouldn’t be where we are right now.” We sell and service only trailers, campers, and motor-homes. Our energy is totally focused, at all times, in all our departments, on your recreation vehicle and your needs.

“Jayco products are high quality, reflecting the pride and craftsmanship of the Amish in Middlebury, Indiana, where the Jayco plant is located. Jayco also has the best warranty in the industry and the company listens to the needs of the consumer. We’ve handled the Jayco line since 1990 – it has become our bread and butter – and there’s a great price point for every family.” All members of our dynamic sales team are graduates of the Jayco “Masters” training program and are annually re-certified as the new product lines come off line. They are always happy to have the opportunity to share the features and benefits of our units with our customers – so you can make an educated and informed decision. Visiting is a useful way of doing your research before visiting Kim and his staff at Traveland RV.

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Issue 5 - April 2012

Features: SASKATCHEWAN 14 TOURING with Dr. Lynda Haverstock Questions with 30 10 Pam Klein in the Life of 38 Day Betty-Ann Heggie

Follow us on Twitter PINK_MagazineSK View our book online at 6 |



IN THIS ISSUE 20 Gala Pictures

Saskatchewan Tourism Awards of Excellence Gala

Publisher Alison Brochu Editors Stephen LaRose Janelle Haas Graphic Designers Zack Martyn Robyn Tessier Photographer Sharpshooter Photography Cover Picture - Darrol Hofmeister 306.949.9113 Office Manager Marilyn MacLeod Account Executives Alison Brochu - Sales Manager 306.529.7686 Janelle Haas - South Sask. 306.539.4105 1920 Francis Street Regina, Sask. S4N6B3 Tel: 306.585.2064 or 1.888.717.6655 Fax: 306.585.2080

Events Calendar 24 Tourism Courtesy of Saskatchewan Tourism lost in Translation 26 Get Written by Dale Strawford


Book Club


Health & Wellness

Courtesy of Saskatoon Public Library The Cameco MS Neuroscience Research Center

Red Dress Club 36 The Move Over Little Black Dress ... Fashion Week 40 saskatchewan A Collaboration of Creative Design, Talent, and Entrepreneurial Spirit

42 Colours A Fashion Column by Riley Lawson me! I’m Shopping for Makeup!! 43 Help A Beauty Column by Sara Lindsay for Success Regina 44 Dress Helping Women Gain Economic Independence to the Spotlight 50 New With Erin Vaughan & Drink 52 Food Eating Local with Amy Jo Ehman Disease 55 Paget’S Signs, Symptoms, and Knowing What to Look For HeroES 56 Everyday Pirates of the CUREibean

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PINK Magazine Sask Copyright 2011: PINK Magazine for Saskatchewan Women is a Compass Advertising Ltd. publication, published monthly and distributed free on stands across Saskatchewan. All rights reserved by Compass Advertising Ltd. Reproduction in any form of any material in PINK Magazine is strictly prohibited without written consent. Any requests for duplication of any content should be sent to Compass Advertising Ltd.. Compass Advertising Ltd. makes every effort to ensure the accuracy of all of the information and ads that we publish. However, mistakes can happen and Compass Advertising Ltd., along with any afliates, cannot be held responsible for any consequences arising from any errors or omissions other than the cost of the ad. Compass Advertising Ltd. reserves the right to refuse ads if deemed inappropriate. | 7

Publisher’s note Saskatchewan! What a great province to live in, work in, play in, and enjoy! And what amazing women we have here. This issue is our fifth already – where does the time go when you’re having fun? We have some very stellar women who are movers and shakers! Dr. Lynda Haverstock, Pam Klein, and Betty-Ann Heggie are all examples that passion, persistence, and integrity can lead you to incredible heights, socially as well as economically. I think any women we have ever featured in the past, and who we may feature in the future, regardless of if they’re on our covers or inside, are all ambassadors for this province and they are mentor material for women everywhere. Being in their presence has been my fuel to keep growing PINK magazine and to create a beautiful magazine all prairie women can be proud of.

Editor’s note

This month we have been Touring Saskatchewan, profiling women (our goal), places, and events unique to our province. I was born and raised in Langenburg, Saskatchewan, and I will always call it home. Langenburg, like every small town, has a certain feel to it; an attitude and air of openness, and every time I leave for home ... I get butterflies of excitement. Growing up in small-town Saskatchewan has helped to shape the woman I am today, and I know from reading this issue that the over-all attitude of Saskatchewan is warm, friendly, and welcoming. I am very proud to be a Saskatchewanian, and I know that pride will continue to grow as I grow, and as PINK grows.



Congratulations PINK! Marie Gottselig of Regina has been reading PINK since we first started publishing, and she now counts herself as one of PINK’s biggest fans. “It has great photography, the writing is of great quality – the stories aren’t too long and they’re well written – and they’re about the people, the women, who work and play in this province,” she tells us. “It’s full of stories about women with high integrity, who are industrious, and who are very creative. “This is a great, personable magazine that tells stories about people who make Regina and Saskatchewan a truly great place to be.” Every month, Gottselig picks up a copy of magazine at The Co-operators. “I usually start reading it as soon as I pick it up, but I take it home and read it in my kitchen. And I read it from beginning to end. “It’s laid out so well, the magazine is small enough – in dimension – that it’s easy to carry home or wherever you want to go. “It’s a magazine full of interesting reading.”

Editor’s note

My son stared hard at the editorial page of our last issue. “YOU WORK FOR GIRLS?” “No,” I said. “I work WITH girls.” And he stormed out of my home office. On International Women’s Day, no less. To eight-year-old boys, girls are yucky beings who don’t understand the intricacies of Pokémon, Star Wars, or Super Mario. It’ll be a few years before he gets interested in girls for the reasons most boys get interested in girls. And it will be even longer before he enters the work force where there’s a good chance his supervisor and/or the person signing his paycheques will be a woman. In our home, we try our best not to reinforce typical stereotypes for boys and girls. His sisters play with Thomas The Tank Engine trainsets and they have their own Bob The Builder-style toolbelts, and they play with them as much as they play with dolls. Mom works. My son’s teacher, who is a woman, and his principal, who is also a woman, also work. They are in positions of authority. Was my son’s outburst a passing phase, or is he an Archie Bunker in training? That’s a good question. Where did my boy get this attitude? Was it from the classroom? Not likely. Was it from home? Nope. Was it from the schoolyard? From other boys? Well, we don’t know. Is it something intrinsic in the life of a little, impressionable boy who still has a lot to learn about life? It’s not an attitude he should possess if he wants to succeed in his life. Hey, he’s eight. He’s got a lot to learn. Then again, we all do.


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Touring Saskatchewan

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12 |

Explore. Share. Win. This summer explore new places in Saskatchewan. Start your travel planning at where you can also enter our Embrace a New Place Contest for a chance to win a $5,000 Saskatchewan vacation, plus other great prizes. Then, hang out with us on Facebook, Twitter and Pinterest and show off your favourite places to vacation in Saskatchewan.

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Tourism Saskatchewan .com 1-877-237-2273

DR. LYNDA HAVERSTOCK Touring Saskatchewan Lynda Haverstock redefined politics, redefined Saskatchewan’s vice-regal position, and is redefining the province as a tourism destination.

Story by Stephen LaRose | Photos by Darrol Hoffmeister 14 |

Editor’s Note: Dr. Lynda Haverstock was interviewed for this article in early March. Later that month, the Government of Saskatchewan announced that Tourism Saskatchewan would become a Treasury Board Crown Corporation. At the time of printing, no details about this new structure for Tourism Saskatchewan are known. Tourism Saskatchewan wants you to imagine our province, its office is a good place to start. Located inside Regina Centre Crossing, it is spacious, full of curves, inviting, and sparsely populated. There is room for everyone and wonderful surprises.

“Each day, our organization makes sure that operators reap the benefits of how we do business on their behalf. It has been rewarding to join with the industry in all of the areas that require attention – from community and destination area tourism planning and development, to an industry-led Quality Assurance Program, to the training of employers and employees, to creating effective marketing campaigns. We must always ask: how do we get people to stay an extra night, a weekend, a week, or more? And what are they going to do, where are they going to go, and what quality of services and experiences will they want?

“Leadership is about many things,” says Haverstock. “One is the ability to look, truly, forward. There are lots of people who want to be engaged, to be heard, to be motivated. Tourism Saskatchewan has not simply been talking about a five-year plan. Since our 2009 Business Plan was unveiled, we have been discussing a 20-year vision. We need to visualize what Saskatchewan can be and map out what is necessary for us to Dr. Haverstock has made a career of challenging and changing become an irresistible destination.” peoples’ attitudes, either through her statements or by her ex- Who better to plan that trip than a woman who has travelled ample. She made people rethink what a woman could achieve Saskatchewan – on the road and through the years? in Saskatchewan politics, and she made Saskatchewan people Haverstock spent much of the last three decades crisscrossing rethink the role of the lieutenant governor. the province – first as a therapist specializing in work with farm

Lynda Haverstock strolls out of her office and into the reception area with the grace of one to the manor born. With half a lifetime devoted to the practice of psychology, politics, or her role as lieutenant governor, she has encountered thousands of people. Extending her hand and inquiring about one’s health are second nature.

“I am deeply aware of the unique tapestry that is Saskatchewan. It was a marvelous and fortuitous gift that I was afforded the opportunity to lead Tourism Saskatchewan and promote a magnificent sector,” says Haverstock. families in crisis, then as the first woman in Saskatchewan’s hisNow, as the president and chief executive officer of Tourism tory to lead a political party. Saskatchewan, Haverstock and her team work to ensure that people – from near and far – rethink how they see Saskatch- The 1980s saw the farm economy at its worst since the Dirty Thirties: high interest rates, low commodity prices, and crop ewan. failures led to record numbers of farm foreclosures and tragic “I am deeply aware of the unique tapestry that is Saskatch- side effects – suicides, alcoholism, spousal assaults, and bankewan. It was a marvelous and fortuitous gift that I was afforded ruptcies. the opportunity to lead Tourism Saskatchewan and promote a “We were experiencing the collapse of a culture – the ‘culmagnificent sector,” says Haverstock. ture’ part of agriculture,” says Haverstock. “Farming was much “Fifty-eight thousand of our province’s citizens make their liveli- more than just a business. It was a way of life; neighbours and hood in tourism. This equals one in 10 workers. Shockingly, this communities were devastated by circumstances outside of their number is two-and-a-half times those employed in the oil, gas, control.” and mining industries combined,” she adds, noting that “over 95 per cent of tourism businesses are small or medium-sized The economy was so bad, even fast-food restaurants weren’t hiring. As the decade progressed, the provincial government enterprises, independently owned and operated. teetered on bankruptcy. An era of low commodity prices – on “Every single day I see extraordinary people doing great, the farm, in the potash and uranium industry, and at the wellgreat work,” she says in an interview. “Our organization’s vision head – damaged the private sector. Farm sales and foreclostates, ‘Tourism Saskatchewan is the driving force in the devel- sures were at a record high. Small towns and villages were sufopment and marketing of a world-class destination.’ Perhaps fering under the weight of collapsing tax bases as governments this is ambitious, but a vision should be. Admittedly, we have cut funding and businesses consolidated and moved out. got a long way to go but the sector has been readying itself to aspire higher and acquire the necessary tools to make their What comprised Saskatchewan society for the first 80-odd years of its existence was crumbling like a poorly-maintained work a success. highway. Angst, uncertainty, and disillusion replaced that which | 15

had been lost, economically and culturally. Saskatchewan could not attract tourists – or new residents or businesses – as long as many residents felt, in their hearts, that this province was The Place To Be From, not The Place To Be. Saskatchewan, Haverstock hypothesized, could get what it wanted – economic prosperity – without losing what it had – an innovative, hard-working, and caring populace. But the “next-year country” mindset had to change. If the province wanted the prosperity that trade with and investment from the rest of the world would provide, citizens would have to see their province differently, learn about our tremendous history and what we have given the world, and help to create what the rest of the world covets. Saskatchewan could not be the last to change. It needed to get ahead of the proverbial curve as the world was changing. The attitudes of governments, businesses, and our people were pivotal. Haverstock asked many of the right questions during that time. She spent nine years in the provincial legislature, sitting as an independent member for the last four, before leaving politics in 1999. When Prime Minister Jean Chrétien appointed her to the position of lieutenant governor in 2000, there were a few grumbles of political patronage. She quickly converted the few naysayers with her grace, charm, intellect, and sense of protocol. Once again, Haverstock spent most of the following six and a half years on the road, touring Saskatchewan, meeting its people, and seeing what was and was not working – economically, culturally, artistically, socially, and business-wise – and taking notes. That explains the business reasons of why and how Haverstock came to be in her art-filled office at Tourism Saskatchewan. As for the personal reasons, there are too many to discuss in a single article. She was happy to share just a few. Traditionally, the position of Saskatchewan’s lieutenant governor was occupied by men with wealth, and with important business or political connections. Once they left the vice-regal position,

they usually lived very comfortably; many drifted into obscurity. During their tenure, public profile and the demands of their role differed from the very active involvement of recent lieutenants governor. Shortly after winning the 1944 election, the CCF government of Tommy Douglas cut much of the funding for the lieutenant governor’s office and closed its residence. The vice-regal official, instead, was relegated to a room at the Hotel Saskatchewan, Government House was converted into a veterans’ hospital, and many of the vice-regal residence antiquities were sold by the government at auction. For much of the ensuing half-century, Saskatchewan political society treated the lieutenant governor’s position as the governmental equivalent of an appendix – only noticed if and when it gives you trouble. To say Haverstock was Saskatchewan’s most popular lieutenant governor would be damning her with faint praise, although her line is that our province has been exceedingly well served by those who have held the position. There were few communities that she did not visit. Ceremonies over which she presided were in the hundreds, especially since her term also included the provincial centennial. She did it all, projecting an image of confidence and grace; many appreciated that their Saskatchewan had such a devoted ambassador. “As lieutenant governor, I hosted over 130 ambassadors and consuls-general and presided over five Royal visits. Each experience allowed me the privilege of talking about our remarkable province – the countless ‘firsts’ that Saskatchewan gave to the world and her stellar people. What an honour to share with others the stories of this special place,” Haverstock notes. After her term, Haverstock faced another dilemma – where did she go from here? Serving as the Queen’s representative places one in an unparalleled position. She could not go back to her psychological practice. “During my travels over the past three decades, I estimate that I have met 800,000 of the million or more people of this province,” she chuckles. “If you want a perfect example of potential transference issues in client-therapist relations, I would be the perfect illustration.” Since leaving home at 15 years of age, Haverstock has known the realities of life. She wasn’t born into money, she didn’t marry into money, and she didn’t earn a spectacular wage during her career in academia, in private practice, or in politics. She was forthright in saying that she had no option but to continue working. Luckily, Tourism Saskatchewan had hired a corporate head-

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“Since our 2009 Business Plan was unveiled, we have been discussing a 20-year vision. We need to visualize what Saskatchewan can be and map out what is necessary for us to become an irresistible destination,” says Haverstock. hunting firm to search for a new president. This talented and popular woman with a doctorate had a fascinating track record of taking something that needed improvement and viewed on two different occasions … and I feel blessed that I have found something so well-suited to my passions.” On one hand, this was the time to get involved in Saskatchewan’s business community. The provincial government started a public campaign to turn around peoples’ attitudes towards Saskatchewan’s financial outlook with the “Our Future Is Wide Open” campaign in 2004. Hot on its heels were the provincial centenary celebrations the next year, and a sudden increase in price and demand for Saskatchewan’s major resources – uranium, potash, natural gas and oil. Saskatchewan, at least economically, was going from basket case to a breadbasket. Haverstock’s love for the province was shared by many in Saskatchewan’s tourism industry. But the attitudes were struggling to catch up with the economic boom. Few people realize that tourism is comprised of five sub-industries: accommodations, food and beverage, recreation and entertainment, transportation, and travel services. Virtually every area of commerce is influenced by activities in this sector. Historically, both the provincial government and the private sector have been slow to understand how a good perception shapes the province’s public image, and how that may attract, or repel, tourists, immigrants, and investors. It will take money to make money in tourism, but it takes a good plan to spend every precious dollar wisely. When Haverstock started work at Tourism Saskatchewan in June 2007, it appeared that Saskatchewan had neither money nor plans. “Oddly enough, there seemed to be a disconnect. Those who think they understand the economy do not necessarily under-

stand how significant tourism is as an economic driver. If you look at those 58,000 jobs and you realize where they are, it becomes obvious that there is not a single community or area of business in Saskatchewan untouched by tourism,” she says. “We need to do this well and get it into the minds of decision makers that tourism is about our province’s image, and it certainly is about our residents’ pride,” she continues. “A lot of our own citizens, because of malaise, a lack of understanding for years, a lack of investment, the barriers that have been put in place that block investment … because of this disconnect – that is the word I use for it – there are many people in Saskatchewan who do not recognize this province as an exciting destination. They do not see us – their home, our home – as a worthy place to visit. That, to me, is tragic. However, Tourism Saskatchewan is, for the first time in many, many years, in charge of marketing our province to our province. What an exciting time! “And for those worried about the ‘growth agenda,’ those worried that there may be too many people moving to or living in Saskatchewan, there are 82 million people living in Germany – and those citizens are not crawling all over each other. Germany is no bigger in area than Saskatchewan’s northern boreal forest. “We have an embarrassment of riches here, and too often people are unaware of the treasures in our own back yard.” Saskatchewan’s tourism efforts were disjointed when Haverstock began work. Its website was in a dire need of an overhaul – a cardinal sin in an age where people can form opinions on where to shop, what to listen to, or where to travel, in a nanosecond. The industry knew that a Toronto ad agency was in charge of designing Saskatchewan’s ad campaign for tourism – why not Saskatchewan ad agencies? “We took steps to change that, but our mandate to market solely out-of-province, meant that our own people did not even get to see the impressive campaigns created to entice people to our province,” she says. Issues such as these were disconcerting to Haverstock and many private businesses relying on Tourism Saskatchewan for its promotional work. “The average tourism business has limited marketing dollars,” she adds, noting that Tourism Saskatchewan – through government core funding and some other sources – is the agency that acts as the umbrella group to promote Saskatchewan to Canada and the world. But Tourism Saskatchewan was an easy target for the provincial finance ministry in the days of restraint – | 17

when the Legislature increased Tourism Saskatchewan’s budget by $3 million in the 2008-09 budget, it returned it only to its lion’s share of tourism dollars are successful because they have a long-term plan and are committed to ongoing investment. They are on the cusp of new technologies and ensure that their promotional pieces make their own citizens’ hearts swell and strangers will be unable to resist exploring. All of this costs money. It requires an incredible talent pool in charge. It also requires that enough product is in place to lure travellers and accommodate them while they are visiting. One has to be targeted. Ideas on the fly are unlikely to have good results.” Join us for the 7th Annual Ladies Only Fishing Trip at Twin Falls Lodge on the picturesque Churchill River June 28/12 - July 2/12. Trip all inclusive from Saskatoon, SK. No need to be an experienced fisher woman. Visit for a more detailed itinerary. (306) 933 9453 • 1 (800) 667 9556 •

If Saskatchewan wants to play in tourism’s big leagues, it has a lot of work to do. But where do you start? What is the plan? “Our planning has to be done in the context of a vision and with accurate data. If you don’t have a vision, as the prophet Isaiah said, the people will vanish,” Haverstock adds. “One needs to cover all the bases, and not ignore research. The industry deserves support through marketing workshops and assistance with solid business plans. By its very nature – the fact that Saskatchewan is seen as closed eight months of the year – it is difficult for operators to get financing. “Besides, people do not want to come to Saskatchewan without a broad range of choices in terms of activities and experiences. We need to always ask, ‘what are we offering better than anywhere else?’ Certainly many are related to our culture, whether it is culinary experiences or the arts or heritage sites. After all, these are the heart and soul of communities and regions. They do not simply provide a livelihood, but a better life for people and the community, as well.” And, she says, services have to improve. “There are some hotels, some restaurants in Europe, where the chefs and the hotel managers are paid more than doctors – because they have actually made their hotel or their restaurant into a tourism attraction,” she says. Well-trained employers and employees are absolutely essential, too.

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“All parts of the equation require attention. Tourism Saskatchewan has been fortunate to have well-known business leaders and industry experts provide us with guidance for over three years. We [and they] believe in a culture of quality and a culture of innovation. The buy-in from the sector has been very impressive. I think that the grassroots input has been invaluable.” After she arrived at Tourism Saskatchewan, Haverstock planned and budgeted for a tourism summit. She delivered briefing notes to different ministries that had a toe in the waters of the tourism industry – no fewer than a dozen different ministries made decisions and had policies that influenced the sector. The number has since increased. “Few had any awareness of the impact they had on tourism.” “The premier at the time (Lorne Calvert) met with me in August and said, ‘you have been very busy in this building (the Legislative Building) this summer. What would you like?’” Haverstock tells the story. “I said, ‘We would like a summit on tourism.’ He

18 |

said, ‘I don’t think it could be organized that quickly.’ I indicated that we had looked at all of the particulars and that what was required of him was to take a pen and check-off his preferences for master of ceremonies, keynote speakers, and session presenters. We would do the rest. “Premier Calvert said, ‘We need a budget.’ I said that we had developed one for his perusal. After reading it, he said that the monies were insufficient because the government’s other summits cost considerably more. I promised that Tourism Saskatchewan’s frugality and ability to deliver more for less would bring costs in under budget.

Five Things Every Investor Should Know. Is there a magic formula for investment success? Not really-although you might not know it when you see advertisements for investment products and services supposedly designed to make investing a “sure thing.”

“That first Summit on Tourism was the beginning of a dialogue involving so many of the people in our sector. It brought together 400 people face to-face and hundreds more participated on-line,” she adds. The event was a great success, not to mention cost-effective – in the end, the summit came in under budget and Tourism Saskatchewan cut a cheque to the Saskatchewan government for $127,000!

The truth is that there are few guarantees in the investment world. But once you learn to ignore the exaggerated claims and become familiar with the important principles of investing, you’ll find there’s much you can do to put yourself on the road to success.

“We never lose sight of the fact that next door (Travel Alberta) has a $77 million budget. They spend more money on tourism campaigns just to keep their own people in their home province to vacation than we have for our entire marketing budget,” says Haverstock.

overlook short-term price swings and stick to their longterm strategies. They don’t head for the sidelines when times are tough.

Here are five things every investor should know. Number 1: Patience is a big asset. The best investors

Number 2: All investments carry risk. Make sure you know what they are.

A redesigned website (“mostly done in-house,” she adds) and other web-friendly content, such as its online contests, illustrate the innovative lengths to which the organization promotes the province. “Every dime we receive from all sources is spent judiciously. We pride ourselves on investing money in people who will absolutely, unequivocally deliver. Our organization is lean, development, and marketing. It equals growth and prosperity while nurturing a great quality of life.”

Number 3: Expenses can reduce returns. You can cut

Lynda Haverstock, her team, and the sector, wholeheartedly admit that our province has challenges ahead as Saskatchewan tries to position itself in the robust business of tourism. They remain undaunted. Entrepreneurial to the end, she says that it is about thinking and rethinking how this province can arrive at the front of this interesting and unique parade.

may want to work with an investment professional who can help you create a personalized strategy.

your expenses by reducing the number of trades you make, buying quality investments and holding them for the long term.

Number 4: Knowledge is power. The more familiar

you are with your investments, the less likely you are to face unpleasant surprises down the road.

Number 5:5535 Professional expertise is valuable. You PMS

There you have it-five things every investor should know. Put this knowledge to work to help achieve your goals.

Call today to schedule a personal financial review. Black Lory M. Neumann Financial Advisor 455 Broad Street North Regina, SK S4R 2X8 306-543-3486

Member -- Canadian Investor Protection Fund White | 19 PMS 5535

Saskatchewan Tourism AWARDS OF EXCELLENCE Gala

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Thank you for all your Hard work tourism sask Photos Courtesy of | 21

Winners of the Saskatchewan Tourism Awards of excellence Tourism Saskatchewan/Calvin Fehr Photography

Business of the Year Award

(Over 50 Full-time Employees) Canalta Hotels, various locations

(Left to right): Neale Buettner (The Western Producer), Gary Hoffert (Canalta Hotels), Brooke Christianson (Canalta Hotels), Constable Elena Kondratoff

Business of the Year Award (Under 50 Full-time Employees)

Gil Carduner Marketing Award (Budget Over $20,000) PotashCorp Fireworks Festival, Saskatoon

(Left to right): Doug Hipperson (SaskTel), Nowshad Ali (PotashCorp Fireworks Festival), Constable Elena Kondratoff

Fred Heal Tourism Ambassador Award

Gil Carduner Marketing Award (Budget Over $20,000) Saskatchewan West Central Tourism Association Follow the Trails of 1885 Geo Quest, various locations

(Left to right): Doug Hipperson (SaskTel), Donna Challis (Saskatchewan West Central Tourism Association), Constable Elena Kondratoff

Human Resource Development Award

The Barn Playhouse, Saskatoon

Neil Thom, Tourism Yorkton, Yorkton

Gold Eagle Lodge, North Battleford

(Left to right): Neale Buettner (The Western Producer), Vickie Dyck (The Barn Playhouse), Constable Elena Kondratoff

(Left to right): Dana Soonias (Wanuskewin Heritage Park), Neil Thom (Tourism Yorkton), Constable Mike Young

(Left to right): Mark Caswell (Tourism Saskatchewan Board of Directors on behalf of Transcontinental), Laura Zary-Jackson (Gold Eagle Lodge), Constable Mike Young

Event of the Year Award (Budget Over $20,000) Western Canada Farm Progress Show, Regina

Event of the Year Award (Budget Under $20,000)

(Back row, left to right): Larry Gregga (Western Canada Farm Progress Show), Rob O’Connor (Western Canada Farm Progress Show), Christine Tell (MLA, Regina Wascana Plains on behalf of Ministry of Tourism, Parks, Culture & Sport), Constable Mike Young (Front row, left to right): Shirley Janeczko (Western Canada Farm Progress Show), Karen Mulatz (Regina Regional Opportunities Commission), Cindy Heibein (Western Canada Farm Progress Show)

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Land of Living Skies Award

Reno Rodeo (Reno Rodeo & Ag. Society), Consul

Ancient Echoes Interpretive Centre, Herschel

(Left to right): Christine Tell (MLA, Regina Wascana Plains on behalf of Ministry of Tourism, Parks, Culture & Sport), Doug Richards (Reno Rodeo & Ag. Society), Scott Pridmore (Reno Rodeo & Ag. Society), Constable Mike Young

(Left to right): Byrna Barclay (Saskatchewan Arts Board), David Neufeld (Ancient Echoes Interpretive Centre), Constable Elena Kondratoff

Photo Courtesy of

Rookie of the Year Award

Robin and Arlene Karpan (Parkland Publishing) Saskatchewan’s Best Hikes & Nature Walks, Saskatoon

Travel Media Award

Online Marketing Campaign of the Year Award Ministry of Tourism, Parks, Culture and Sport – Saskatchewanderer, Regina

(Left to right): Steve McLellan (Saskatchewan Chamber of Commerce), Jori Kirk (Cypress Hills Eco-Adventures Ltd.), Nick Coburn (Cypress Hills Eco-Adventures Ltd.), Constable Elena Kondratoff

(Left to right): Pam Klein (The Phoenix Group), Arlene Karpan (Parkland Publishing), Robin Karpan (Parkland Publishing), Constable Elena Kondratoff

(Left to right): Jonathan Pasap (Saskatchewan Indian Gaming Authority – Painted Hand Casino), Jennifer Johnson (Ministry of Tourism, Parks, Culture and Sport), Constable Mike Young

Service Excellence Award (Business)

Chairman’s Lifetime Achievement Award Grace McTavish, Sarah’s Cove Condo Rentals, Elbow

Service Excellence Award (Individual) Arthur Denis, Champêtre County, St. Denis

(Left to right): Randy Goulden (Tourism Saskatchewan Board of Directors), Grace McTavish (Sarah’s Cove Condo Rentals), Constable Mike Young

(Left to right): Jack Walton (Tourism Saskatchewan Board of Directors on behalf of Arcas Group), Arthur Denis (Champêtre County), Constable Mike Young

Cypress Hills Eco-Adventures Ltd., Cypress Hills Interprovincial Park

Limerick Hotel, Limerick

(Left to right): George Reed (Casinos Regina and Moose Jaw), Hilda Hildebrandt (Limerick Hotel), Constable Elena Kondratoff | 23

Tourism Events Calendar Upcoming Events First Nations University of Canada 34th Annual Spring Celebration Powwow Regina Baby Expo Sask. Country Music Association Awards Prince Albert Regina Taste of Spring Saskatchewan 19th Annual Book Awards Saskatchewan Fashion Week Cathedral Village Arts Festival Regina Regina Bazaart Saskatoon SaskTel Saskatchewan Jazz Festival Swift Current Windscape Kite Festival Mortlach Saskatoonberry Festival Ness Creek Music Festival Saskatoon PotashCorp Fringe Theatre Festival Saskatoon John Arcand Fiddle Fest Regina Folk Festival Shell Lake Thickwood Hills Studio Trail Saskatoon PotashCorp Fireworks Festival

Apr. 14 to Apr. 15 2012 Apr. 15 2012 Apr. 20 to Apr. 21 2012 Apr. 26 to Apr. 28 2012 Apr. 27 2012 May 10 to May 12 2012 May 21 to May 28 2012 June 16 2012 June 22 to July 1 2012 June 23 to June 24 2012 July 7 2012 July 19 to July 22 2012 Aug. 2 to Aug. 11 2012 Aug. 9 to Aug. 12 2012 Aug. 10 to Aug. 12 2012 Aug. 11 to Aug. 12 2012 Aug. 31 to Sept. 31 2012

Tourism Saskatchewan/Greg Huszar Photography

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Tourism Saskatchewan/Greg Huszar Photography

Outdoor Adventure

Family Time

Aurora Houseboats (Tobin Lake) 306.862.7014

AESB Agroforestry Development Centre Indian Head

Clearwater Canoeing (Owned by two women, Vinessa Currie and Stacey Gross) 306.895.2001 |

Alcott Creek forest of Science and Discovery Meadow Lake

CanoeSki Discovery Company (Women-only canoe trips with site masseuse and motivational speakers) 306.658.5693 | Twin Falls Lodge – 7th Annual Ladies-Only Fishing Getaway June 29 to July 3 2012 | 306.933.9453 | 2012 Fish for Freedom – 17th Annual Ladies-Only Fishing Derby (Nipawin Regional Park/Tobin Lake) August 17 to August 18 2012 | Women in the Wilderness Weekend- Pine Island Resort August 9 to August 12 2012 Women in the Wilderness Weekend (The Sequel) August 16 to August 19 2012

Ancient Echoes Interpretive Centre – Tea Room Hershel Cannington Manor Provincial Historic Park Moose Mountain Provincial Park Gallagher Centre Water Park Yorkton Kenosee Superslide Inc. Kenosee Lake Tatagwa Parkway Weyburn Children’s Festival (June 15 2012) The Battlefords Family Weekend (June 16 2012) The Battlefords Long Creek Rodeo (June 16 to June 17 2012) Radville Whyleys’ Guest Ranch Kindersley | 25


in Translation

Photos Courtesy of Saskatchewan Provincial Parks/Paul Austring Photography

Written by: Dale Strawford Like Canada, Cypress Hills Interprovincial Park owes its name to a mistaken translation. A misunderstanding by early French and Metis peoples of what they believed was the dominant tree (the jackpine – cyprés in French) was then mistranslated by English settlers to be Cypress. The actual tree was the lodgepole pine tree, but the rest is history.

offer me and I consider myself a well informed guy. But there is much more there than I had thought was available. I think when a park becomes well known for something, people sometimes fail to look beyond that shiny exterior. The translation is that the park is a diverse four-season landscape that warrants further investigation.

I am a fan of both names and am glad they stuck. Sometimes things happen for a reason.

Cypress Hills became Canada’s first interprovincial park in 1989. An interprovincial park is a very unique thing within Canada and speaks to the region’s amazing characteristics and qualities. Split by a provincial border, it’s also a bit odd in that the park itself is split into several separate physical regions within Saskatchewan.

Cypress Hills is a place that a lot of people seem to know about but not a lot of people seem to know a lot about. Everyone knows that Cypress Hills is the highest spot in Canada east of the Rocky Mountains. And I bet you would be hard pressed to find someone who hasn’t seen one of the magnificent vistas, either personally or in print or digital form. Even more people still either know or suspect there are some camping options there. But what is there beyond that? My last trip to Cypress Hills embodied a mix of those wellknown staples. I’m an outdoor guy at heart, so Saskatchewan is my place. The park offered me the chance to get outdoors and do some stellar hiking with my family. I still fondly recall the memory of a chance moose encounter on a hike one day. My wife was ready to turn and run, but my direction was to stay calm, stay still, and enjoy a rare encounter. The moose casually finished its snack and slowly moved on: a fleeting but satisfying moment for us. We drove around looking for the views to get that postcard photo and they weren’t hard to find. A bit of fishing, albeit unsuccessful, rounded out our few days. I thought I had a pretty good handle on what the park had to 26 |

On the Saskatchewan side, the Centre Block region is more of the destination location with over 600 campsites, a visitor’s centre, hotel, and other comfort and recreational amenities available for visitors. Of note, there are group campground options for private functions and family gatherings. Twentyseven kilometres of hiking trails, including four interpretive trails in the two kilometre range, are attainable for all abilities. Additionally, the Trans Canada Trail intersects with the park and offers over 31 kilometres of varied and difficult trails, split between the Centre and West Block. Conveniently, many trails transform in the winter into cross country ski trails with about 15 kilometres of it groomed and maintained. The area also boasts many of the scenic viewpoints the park has to offer. The region is open year round and is appropriately named the Saskatchewan Resort area of the park. The Centre Block is split off from the West Block, reachable only by going back to Maple Creek via Highway 21 and 271. There

is a direct route via the ‘Gap Road’, a generous description of a rough prairie trail that’s impassable when wet. Its remoteness and the fact that it doesn’t get a lot of traffic create wildlife viewing opportunities, so give it strong consideration if you have a four-wheel-drive vehicle. When I last visited the park I really wanted to explore it; however, it was closed due to fire concerns in the region, thanks to unseasonably dry weather. The West Block is where the rubber leaves the road. It is the backcountry. Also, appropriately, it is known as the West Block Wilderness Area. It has no services and is better aligned with self-supporting individuals. These are the type of people who like to camp under the stars in tents rather than in campers with electrical hookups. Something I found really fascinating about the West Block is its support for horseback riding. By support I mean they actually have tie stalls, pens, and paddock areas within the 50 square kilometres of wilderness park, featuring forest and valley terrain as well as prairie grassland. You’re able to go camping with your horses. There are several working ranches in the area as well. If horses are your thing, or you are just curious to be a cowboy for a few hours, it is an interesting option. Ever hear of a ‘Dark-Sky Preserve’? Me neither. Apparently Cypress Hills has the largest in Canada and also rumored to be in the entire world, sizing in at almost 400 square miles. The concept is based upon the elimination of artificial light – a sanctuary, if you will. Anyone who has been in a city at night has experienced the elimination of the star lit sky from all the man-made light flooding it. It is said that you can only see three per cent of the stars from within a city’s boundaries that you might outside it. Some cities have made efforts to shine lights downwards in an attempt to reduce ‘light pollution.’ A ‘Dark-Sky Preserve’ takes it much farther. The park seeks ways to eliminate and reduce light pollution where and when possible, with almost no artificial light within the preserve. This is a great step considering that this area is one of the best places in North America for star gazing. This comes from the area’s several characteristics: it’s one of the darkest areas in North America; its elevation is at 4,000 feet above sea level, and the low precipitation ensures that 70 per cent of its days are cloud-free, making it also one of the clearest areas of North America. Each summer for the past 15 years, the park celebrates its elevated standing in the astronomical circles with what it calls the Star Party. Held each summer, visitors from North America and Europe descend on the area, bringing their telescopes to gaze into the sky. Visitors include groups such as the Regina and Saskatoon branches of the Royal Astronomical Society of

TOP 5 WELL KNOWNS in Cypress Hills

1. Camping – The park is well setup for all varieties of camping, whether in a tent or trailer, convenience close by or backcountry do it yourself. 2. Hiking – Trails are suitable to all ages, sizes, and abilities. Wildlife sightings are common. 3. Cross-Country Skiing – Nothing like the quiet of the forest in winter. More than enough trails for anyone. 4. Mountain Biking – Trails aplenty as biking is allowed on the 27 kilometres of hiking trails. Plus the Trans Canada Trail. 5. Enjoy The View – The combination of elevation, forest, and peacefulness must be experienced. Bald Butte and Lookup Point are highlights. | 27

TOP 10 LITTLE KNOWNS in Cypress Hills

1. Trout fishing – South of Fort Walsh runs tiny Battle Creek with rainbow, brook, and brown trout that will put a smile on any fisherman’s face. It’s amazing what small streams and bodies of water can produce. Don’t forget your fishing rod. 2. Star Gazing – The Dark-Sky Preserve coupled with new observatory is a home run. Embrace the night. 3. Zip Lining – Six different zip lines allow you to fly 45 feet above the forest floor. How great is that? They also have rock climbing, slack lining, and an 80 foot sky bridge. Contact Cypress Hills Eco-Adventures Ltd for information. 4. Horseback Riding – The Cypress Hills Riding Academy in Centre Block offers guided backcountry tours. Two working ranches include the Historic Reesor Ranch and ManCody Guest Ranch. Enjoy the west the way it used to be and saddle up. 5. Birding – There are 220 species of birds found within in the park. Bring your binoculars.The West Block is the place to do it. 6. Smell the orchids – There are 18 species of orchids within the park. Bring your nose. 7. Visit a Winery – Saskatchewan’s first commercial winery, the Cypress Hills Vineyard and Winery is a short drive to sample some award winning wine and maybe even see how it’s made. Four bronze medals at the 2010 Canadian Wine Awards is your hint to try some. 8. Stare down a T.Rex – The T.Rex Discovery Centre proudly displays Scotty, Canada’s largest and most complete Tyrannosaurus rex. Kids love dinosaurs. 9. Fort Walsh National Historic Site – Walk into the fort and experience the history that created the North West Mounted Police, the precursor to the Royal Canadian Mounted Police. 10. Guided and Unguided Tours – I just cannot do justice to them all. Contact the Cypress Hills Park Administrative Office at 306-662-5411 for more information. 28 |

Canada (RASC). In fact, one past party participant was officially recognized as discovering a comet: a rare and amazing feat. Last August the park opened its new dome observatory, funded from donations by The Friends of Cypress Hills and constructed largely through volunteer labour. The observatory boasts several high power telescopes providing 100- to 200-times human vision and displays what it sees on a viewing screen in a 60-seat yurt-style classroom next door. This is a great educational tool for students and visitors alike. The park is seeking an ‘astronomer-in-residence’ to add to the expertise of the observatory. There are public viewing sessions and programs, as well as private bookings available. Saskatchewan may be the ‘Land of Living Skies’ but there are certainly great things to see after dark, and the ‘Dark-Sky Preserve’ gives you that chance. One of the great things about Saskatchewan is our fishing, and Cypress Hills is all about trout fishing. While you can use light tackle, the name of the game is fly fishing. South of Fort Walsh runs tiny Battle Creek with rainbow, brook, and brown trout that will put a smile on any fisherman’s face. It’s amazing what small streams and bodies of water can produce. Within the Centre Block, Boiler Creek has brook trout with Loch Leven offering brook and cutthroat trout all season long. Trout are one of the most difficult fish to catch so, bring your patience along with your rod. One of the things I seek from a destination now that I have small children at my feet is a place that can offer them things that are not only educational but also fun. Kids get bored easily and you must be able to stimulate them and provide them opportunities to explore and expand their boundaries. When I reviewed the park’s Environmental and Cultural Education Program list for 2012, I saw a laundry list of things I knew my kids would be excited to participate in and it offered excellent learning opportunities. The activities and programs are well rounded to exercise both their bodies and minds. Being a big kid myself, I ensure anywhere I go has enough to satisfy my adult self but also the little kid in me. I need to find new things that surprise and energize me. Cypress Hills Interprovincial Park is a place that puts a check in all the required boxes for me to commit to a trip. It excites me to think that there is more there than a brochure or website can list. It puts me in a place where I am already half-way there. For more information about Cypress Hills Interprovincial Park, call 306-662-5482 or email at Online you can browse park information at For information on tourism activities in the park and surrounding area, contact

Book Club by Stephen LaRoSe


very so often, PINK Magazine asks people around Saskatchewan what they’re reading. This issue, it’s the turn of Jenny Ryan, Youth Services Coordinator and librarian at the Saskatoon Public Library.

All These Things I’ve Done (Birthright #1) By Gabrielle Zevin

Imagine a world where chocolate and coffee are illegal, cell phones are nonexistent, water is rationed and a strict curfew is enforced. New York City is crime ridden and 16-year-old Anya is the unwilling heir to the throne of her family’s mafya empire. This novel certainly fits the very popular “dystopia” genre that is sweeping Young Adult Lit, but it lacks the doomsday tone of its contemporaries (such as Suzanne Collins’ The Hunger Games). Zevin’s novel is funny, charming, with a light tone and a good dose of teen romance tossed in. A very clever twist on a popular theme – the future may be bleak, but it can still be fun!

The Leftovers By Tom Perrotta

One day the world lost thousands of citizens – they just disappeared. Was it the Rapture? Was it a freak environmental accident? A terrorist plot? No one knows for sure, but the ones who remain must carry on as best they can. The story centers around a few citizens of the sleepy town of Mapleton, and details how they deal with the tragedy. Some turn to new religious movements, others to drugs, others carry on as though nothing has happened. But what they can’t ignore is that someone in their community seems bent on murdering townsfolk …. I read this book while traveling in Spain, and found myself turning to the novel instead of seeing the sights; the story is so compelling I nearly missed whole days of sightseeing to its clear writing and superbly developed characters. | 29

questions with Pam Klein

From Mad Men to Wonder Women: an Evolution of Character and the Advertising Industry AMC hit drama, Mad Men, focuses on one of the most secretive and prestigious men in the advertising industry. Running the game in the early 1960s, Don Draper is described as “one of those men who only likes the beginnings of things but won’t stay to finish them.” Now, 50 years later, the times have changed. An evolution of character and the advertising industry has taken place. Here, we ask Pam Klein, President of the Phoenix Advertising Group in Saskatchewan, about her experience in the ever-changing business.


How did a woman like you end up in the intense and challenging world of advertising?

I consider my life very fortuitous – it’s really a tapestry – everything fits together, but it wasn’t a direct path to where I am today. Starting out in university, business and marketing weren’t on my radar. I was actually interested in psychology. From the U of R I completed my masters at the U of M in Ed. Psych with an interest in computer-based learning. I loved seeing how interactive engagement with technology could facilitate learning. With the rapid adoption of the Internet, my evolution into advertising began. I was in New Brunswick working with interactive companies, developing computerbased training for clients. Businesses globally began implementing technology into their training, sales, and marketing. Darren Mitchell introduced me to then-owner [of the Phoenix Group] Graham Barker. In 1998 there were few clients with websites, however the potential was obvious. Graham had a vision and I was fortunate to be a part of it. Through education and interactive media I developed a marketable niche-skill set. I like this quote form Steve Jobs, “I like to operate at the intersection of the humanities and technology.”


As a young girl, did you ever dream of one day becoming president of a large firm (let alone one of Saskatchewan’s largest advertising firms, Phoenix Group)? I never imagined that I would be president of an ad agency. I’ve always been pretty driven. I set goals and targets. I aspired to lead people – I just didn’t know then what configuration that would take. This really is a cool position to hold. I’m with creative and dynamic people who give everything they’ve got. Working in an industry where we engage with such broad sector of businesses, media, and people. I love our agency’s physical, cultural, and work environment. This is such a fantastic place to be and I’m happy to do it in Saskatchewan. I am very blessed.

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Does any aspect of your career parallel the glamour depicted on TV’s Mad Men? What’s different in this day and age? Have you ever met a ‘Don Draper’? Mad Men, being the popular series that it is, portrays the adverting world of the 50s and 60s. A lot has changed since then. Martini lunches and overflowing ashtrays today? Not so much. TV was the big new medium. Fast-forward and the industry remains a dynamic and competitive field with very creative and passionate people. I’m glad that I’m here now and not then. I don’t think it’ll be written in the script that there’ll be a woman president running ‘Sterling Cooper Draper Pryce.’ Times have certainly changed. I’m glad I’m able to experience the business in 2012. Our industry will continue to evolve. To answer your Don Draper question, I think we do have our own Don Draper, but in title only. That man is David Bellerive, vice president of creative, interactive, and media services. David is savvy, extremely creative, and inspires an incredible team (and he’s not a womanizer).


When we look at advertising today in Saskatchewan, how is Hot-spot Saskatchewan affecting your career and business?

Saskatchewan is the place to be. We are living in a place where people are paying attention. From my perspective and my chair, I see that there is so much to promote about our province. People come here from outside Saskatchewan, which is fantastic for us – for investment, attraction, recruitment – all those things that are important to growing our economy and sustainability. It’s a great province for our kids to grow up in. We’re becoming a desirable business environment. We have a great story to tell and that’s fabulous for the advertising world and for our business. For us, it’s become more competitive than it’s ever been. We’re attractive to outside agencies. They want to benefit from the growth, and with that comes a lot of opportunity and change.


You’ve been quite a busy woman as past SaskFilm board chair, past Hospital’s of Regina board member, board member of Mackenzie Art Gallery and Camp Circle of Friends, Power of Pink founder and chair, volunteer, public speaker, wife, and mother of two teenagers. How do you find a balance? That’s one of life’s great questions, ‘how do you find a balance in life?’ Our industry is intense; we try to foster a balance in an industry that is driven by

deadlines, budgets, passion, and creativity. One of the things we encourage is creating the flexibility to be with family and encourage a full life outside of the agency. I grew up in a household where my parents modeled volunteerism, entrepreneurship, and hard work. Whether I’m with my family and friends, in the gym, volunteering, sitting on boards or working late (or early), I do it because I love it. For me, that’s balance.


You’ve dreamt up the Power of Pink (POP) fundraiser and now it’s this highly anticipated powerhouse event raising money for breast cancer awareness. How did this come about?

April of 2013 we are hosting our tenth anniversary (it is a bi-annual event). In 2002 I was diagnosed with breast cancer. After successfully completing a year of surgeries and treatments, I had time to reflect on all of the gratitude that I was feeling and I thought, ‘what can I do?’ When you go to a restaurant, you can tip the waiter. When you go to a spa you tip the esthetician. What do you do for the people who saved your life? I found a way, with a lot of help from my friends, to help fulfill their professional missions. The event came from a desire to certainly raise awareness, but also to do more than just be a recipient of some really great care. The event started as a conversation with a group of girlfriends.We created an event unlike anything Regina had seen before. It was time to feature Saskatchewan’s creative talent. Power of Pink features a runway fashion show at the Casino Regina Show Lounge showcasing original Saskatchewan designs and models, performing and visual arts. The sell out evening is a celebration – feel good and give back. All the money from POP goes to the Pasqua Hospital Breast Assessment Centre.


How excited are you to be involved in the Juno’s 2013 taking place in Regina?

It’s fantastic! Phoenix Group is beyond proud to be the Regina Juno Host Committee’s Agency partner. It’s going to be a fantastic event, a musical celebration, and we love a good party. The city will just come alive; it will be a buzz with all of the talent. It’s one of the signature events that have come to the city and we are proud to be sponsors and supporters of the benefit. Our staff are also volunteering for the events and lending a hand wherever we can. It is such perfect timing for our province to showcase what we can do and how successful our cultural industry is – we will just make it happen! 2013 will be huge. We’re also the agency partner for the Grey Cup and the CIS Women’s National Basketball Championship. You’re obviously very proud to be here in Saskatchewan. Your work has also taken you around the world. Can you describe some of your favourite places and the culture you experienced there?


When I look outside of our own backyard … I mean, we’ve just talked about how fantastic Saskatchewan is, there are three major centers I really enjoy – my ‘eat, pray, love.’ Italy: I lived, briefly, in Torino in the 80’s. The country is rich in culture, romance, food, and wine – it embraces indulgence. It’s an exquisite place to live. The antithesis of that is rural northern China. I lived there for close to three years. The

experience was much more austere but soul filling. This was ‘old’ China, pre-private ownership and consumerism. I had the opportunity to experience a culture that was completely unlike anything I’d seen. I learned the language, made lifelong friendships, and developed a more patient being (maybe not). I’m often either reflecting on that experience or drawing on something from that experience that was character building. The third place I love is New York City. NYC has empowering energy and vibrancy, history, culture, and artistry. Anything goes there. NYC is a full body experience.


Many women struggle to juggle everything. How do you manage to do this? What do you do in your spare time to keep yourself refreshed and reenergized? I try to have as full of a life as possible; you can only do as much as you can with the life you have. The volunteering and the organizing, it’s not work. I love to interact with people everyday. My husband and I enjoy entertaining with friends. To break the stress I go to the gym. Our kids are active and we enjoy being together, and I also look to meditation and yoga in pursuit of a clear mind. It all fuels me so I make the time.

We asked Darren Mitchell, vice president of strategic development at the Phoenix Advertising Group to answer the last question.


How has Pam Klein worked to foster the positive and highly motivated energy that is unmistakably seen in the halls and in the work of the Phoenix Group? What, in your opinion, is the reason that Pam has been so successful as president of the Phoenix Advertising Group?

The ad agency tends to be a very male-dominated industry. Pam brings substance to the job. Pam has done an amazing job dealing with obstacles and situations that test your character. She fosters this idea of practicality and sincerity. The demands of the ad agency means ‘you work when the work is there.’ I find it very admirable how Pam has balanced that need to serve the clients while making our environment a very respectable one. People feel that they are very supported, both employees and clients. It is a highly stressful industry and the pressure is great, but Pam functions in a way that keeps the stress low and helps people get the job done with enthusiasm and momentum. It really is an evolution from that Mad Men approach. She sets the standard with a desire to do good work; sheleads by example.

The Phoenix Group 195-1621 Albert St. Regina, Sk. Phone: 306.585.9500 Follow us on Facebook or Twitter @TheBurningBird or subscribe to the Phoenix blog at | 31

ealth &


Most people dream of doing things they’ve never done. Multiple sclerosis patients dream of doing what they used to be able to do. The Cameco MS Neuroscience Research Center is working towards the day when multiple sclerosis patients can dream the same dreams as everybody else. The Cameco MS Neuroscience Research Center was created thanks to a partnership amongst the University of Saskatchewan’s Colleges of Medicine and Dentistry, the MS Society of Canada (Saskatchewan Division), the Saskatoon Health Region, and the Saskatoon City Hospital Foundation. The centre’s primary research facility is housed in Saskatoon City Hospital. Major financial support for the Cameco MS Neuroscience Research Center has been provided by the Quest For A Cure fundraising drive sponsored by the Cameco Corporation.

funding, building collaborative relationships with researchers in Canada and around the world, and attracting a new generation of scientists and medical researchers into multiple sclerosis and neuroscience research. Now, the goal is to raise $5 million for an endowment fund that will allow the centre to hire a chairperson of clinical research.

“Our goal with the clinical research chair campaign is to find someone with the resources to head a department within the University of Saskatchewan’s Faculty of Medicine who will directly deal with the clinic at Saskatoon City Hospital but also The Cameco MS Neuroscience Research Center opened in the Cameco MS Research Center,” says Steve Shannon, the 1996 with $1.6 million for research technology from the chief executive officer of the Saskatoon City Hospital FoundaQuest for a Cure campaign. Every dollar of fundraising for the center goes directly to research. Continued support from tion, the fundraising arm of one of the center’s partners. The person the foundation will hire to chair the position will be donors allows medical scientists to continue and expand the research program, adding new scientists and new projects. Its focused on coordinating research efforts in Saskatchewan, but excellent research programs and ability to attract some of the will also connect with other research efforts in Canada and throughout the world. best medical minds in the field of multiple sclerosis research has helped it raise more than $20 million in external research

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tissue builds up on the affected areas, dreading permanent nerve damage. MS patients display many and varying symptoms: tremors, fatigue, loss of balance, impaired vision and speech, and paralysis. Living with MS can often be an unpredictable and frustrating experience for patients. Symptoms – sometimes mild, sometimes severe – often come and go without warning. Symptoms can disappear altogether for days, months, even years — if you’re lucky. More often, it’s a matter of good and bad days. That said, advancements in MS treatments have made the disease no longer a life sentence for most patients. Thanks to the improved treatments of symptoms and establishing new and refined therapies, people afflicted with MS can live a long life. The Multiple Sclerosis Society of Canada estimates that between 500,000 to 750,000 Canadians are afflicted with multiple sclerosis. At least 1,000 Canadians every year – that’s about three a day – are diagnosed with MS. Canada has one of the highest rates of MS diagnosis per capita in the world, and Saskatchewan has the most MS diagnosis per capita in Canada. For every 100,000 people in Saskatchewan, there are 300 suffering with various symptoms of MS. The BHP Billiton Enchanted Forest Holiday Light Tour. Photo Courtesy of Philip Van Pul.

The chairperson’s role, Shannon continues, will be to apply what’s discovered in MS research is available for patients as soon as it’s rated safe for treatment. “It will be a collaboration that will take the research from the bench-side to the bedside,” he adds. The centre has reached the half-way point in its campaign to fund the endowment for the position. “We could hire that person today. That’s why we have an active search going on. If that person is hired today, we have the funds until the full $5 million is raised to get that person working now,” Shannon says. Multiple sclerosis (MS) is a disease of the central nervous system – the brain and spinal cord. The disease attacks the myelin – a protective covering wrapped around the nerves of the central nervous system. Multiple sclerosis results from a malfunction in the patient’s immune system; instead of marshalling its defenses against foreign intruders such as virus and bacteria, it turns its attacks on the body’s own tissue – the myelin. Instead of nerve impulses flowing along normally, as it does with healthy patients, the nerve impulses are scrambled or stopped where the myelin is damaged. The afflicted person loses feeling in the affected areas of the body where the immune system attacks the nerve coverings. After the first few attacks, the body heals almost completely, but, over time, scar

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Michelle Stawford knows

what en wom want

The 2012 What Women Want show truly turned out to be the event show producer Michelle Strawford aimed it to be. A tremendous amount of effort was put into creating a day/night out atmosphere, which was enhanced by an exciting and stellar mix of vendors. Stage shows, VIP bags, and the Willow Park Sip & Sample Lounge were just a few additions to the show this year. The 2012 vendor lineup included many businesses attendees may not have experienced before, in essence creating a new mall in Regina during the three day event. The effort many of the vendors put into their booths was simply outstanding, with many of them creating mini versions, or as Strawford refers to them, “mini pop-up stores,” of their boutiques and businesses. Attendance was up strongly for the event with highly positive comments from vendors and attendees alike. What Women Want is pleased to note that from this year’s event they anticipate they will have helped raise over $15,000 for their charity of choice, the Leader-Post Christmas Cheer Fund. What Women Want thanks its Platinum Sponsors Bella Chic, SOMA Salon & Spas, Willow Park Wines & Spirits; Gold sponsors MJ Studios Pro Cosmetics, OMNI Surgery Centre and Signature Smiles; Silver Sponsors Eye Inspire Events and QuantumWave Lasers, and all participants and volunteers for making this the best What Women Want to date. See you in 2013 for What Women Wants’ 5th Anniversary event. Businesses wishing to participate are asked to contact Michelle Strawford at WhatWomenWantRegina@ Photos Courtesy of | 35

Move over little black dress...

RED is in town

Photos Courtesy of Joi Photography From Left: Candace Fox, Tammy Wandzura, Sara Wheelwright, Leanne Falkowsky, Chantelle Butterfield.

Written by: Leanne Falkowsky The Little Red Dress Club was founded in September of 2011, by myself, Leanne Falkowsky. I wanted to find a way to network my business with other like minded women entrepreneurs and professionals. At the same time, I wanted to create a forum where we could come to openly discuss business, network and fundraise for local charities or people in need - all the while having a great time!! I had been to other networking groups that were less engaging and passionate, and knew there had to be a more involved and interactive way to go about doing this. I visualized myself drinking wine and laughing with a room full of ladies, passing business cards around and speaking about what causes interested us, developing friendships, and having a 'gay old time' doing so, but something was missing. It was the visual impact, a lure - a theme! Then it hit me. THE RED DRESS GALS! My aunt has a group of friends that she has travelled with for years. On one of their very first vacations together, they all, by chance, came to dinner that night wearing RED evening gowns, and again, by chance, they were seated in the middle of the dining room, under a RED chandelier! Coincidence? I think not. Imagine what a visual that would be. The stir they caused that night was something else. They were approached countless times, people just introducing themselves, asking what the red dresses were all about. That evening, the Red Dress Gals were born. They all attended my aunt's wedding in their red dresses, and when they get together, yes, they wear red. It's infectious - their demeanour, the fun they have and the chaos they incite with this visual statement. So - there was my answer! THE LITTLE RED DRESS CLUB!! After a night around the campfire tweaking the concept with close friends and business acquaintances Chantelle Butterfield and Candace Fox, we created a Facebook page and started to share the concept with close friends. “Fabulous women getting together to socialize, network, and promote local charities and organizations.” This would be a forum for all women to come and have fun, have a voice, and a say. We would develop friendships, business connections, raise money, and create many wonderful Red Dress Club 36 |

memories. I knew this was the start of something wonderful. With the insights and help of Fox and Butterfield, we held our first event in October of 2011. With a turnout of about 20 ladies we did create quite a stir and raised a nice little purse which we then donated to the Women's Crisis Centre. That evening we met Tammy Wandzura and Sara Wheelwright.

Next came the “SCARLET SOIREE" In February we started talking about the next Red Dress Club event. Wandzura and Wheelwright were now part of the party planning dream team. Sara offered to host this event and came up with the concept of the“Scarlet Soiree,” and, the planning ensued! Their many business and personal connections brought in more donations then we could have imagined, next, Campbell Homes offered to donate $1000 to our event, and we agreed to raise funds for the Campbell Home's Pink House Campaign, with proceeds going towards the Women's Breast Health Centre. Tammy's close business connections to Scotia Bank, brought them aboard matching dollar for dollar funds raised. This was going to be quite the party and fundraiser!

The red carpet was quite literally rolled out for this one! Live music, a magician, balloons, wine, martinis, and a great group of gals all in RED! I think the photos speak for themselves. In attendance, over 60 ladies all adorned in red, all motivated to make money for our cause that evening, meet and connect with other business owners and like minded women, but most of all, we were there to have a great time! Scotiabank followed through with their offer, matching our earnings dollar for dollar! With the sale of 50/50 tickets, a silent auction, and many generous donations the Red Dress Club Gals raised $4452! Not too shabby, I would say. We are proud of our accomplishment and look forward to many more wonderful evenings of networking, wine drinking, friendship building, fundraising and fun. The women we have met, and the connections we have made in the very short time The Little Red Dress Club has been around, is amazing. The concept is working, and anyone who is ready to be a part of a supportive group of savvy, fun, and community conscious ladies, is welcome. What a night, what a great group of ladies. I can’t wait for the next one! To see more of what the Little Red Dress Club is about visit: | 37

A Day in the Life of... by: Janelle Haas

etty-Ann Heggie, former senior vice president with PotashCorp., turned motivator, mentor, author, and professional speaker, has experienced more in her lifetime then seems possible. After having risen to the top of a man’s world, Heggie has reinvented herself and is now determined to use her own experience to help other women advance and reach their highest potential. A member of the Hall of Fame of Canada’s Top 100 Most Powerful Women, Heggie has become well known for showing members of her audience how to find personal fulfillment while achieving their professional goals. Standing on top of her career and using her position to give others a hand-up, this thought-leader and women’s advocate takes PINK through a day in her unique and rewarding life.


Betty-Ann Heggie, Motivator, Mentor, Author, and Professional Speaker


Time is split between Saskatoon and Arizona


March 19, 2012

Betty-Ann Heggie is fascinated by the nature and nurture of gender. After working in a male-dominated environment for 26 years, she became very interested in the differences men and women bring to the decision-making table. From this experience, and by studying outside experts, she has developed a new kind of ‘science’ she calls Gender Physics. In it, she considers the physiology and socialization that form gender identity, which she calls Gender Pull. To reach their goals, women sometimes need to break free of the influence of the media, friends, family, and schools. She calls this realization a Catalytic Moment and believes that it happens most easily with the help of a mentor. Thus, she devotes her days to thinking, writing, and speaking about topics specific to gender and mentorship, firmly believing that is the best way to help advance the cause of women. “To be successful, I believe that we need to have both qualities: femininity (nurture, listen, collaborate, and empathize) and masculinity (stand up for ourselves, strive to get ahead, promote our attributes, take risks and gain courage). I dedicate my time to helping women find that balance in life.” Before she begins her workday, Heggie likes to fuel herself by keeping healthy and energized. She starts most mornings by meditating and finding inner tranquility. This is followed by a healthy dose of the good stuff – probiotics, water, and a pot of herbal tea. These items help her get into a good frame of mind for the day ahead. After breakfast she retreats to her desk to begin reading, contemplating, and jotting down thoughts pertaining to women, their advancement, and their place in the world. “After I do some reading, I try to take a walk every morning. Exercise is important to get your creative juices flowing. “It sounds kind of boring,” she laughs, “but honestly, the best way to start your day is to take care of yourself and focus on what drives you. By taking the time to make sure your personal life is balanced, it makes it that much easier to find balance in your professional life as well.” Heggie splits her time between Arizona and Saskatchewan, but calls Saskatoon home. To be able to motivate and help women make positive lifestyle choices, Heggie spends a great portion of her day communicating with others, in person or by Skype, telephone, and email. “My day revolves around doing things I believe will help women – so that could involve writing, researching, speaking, or working with my foundation. It’s a lot of

38 |

computer work – blogging, articles, newsletters – a lot of time reading about things that are relevant to women and their situation in the world. I think about these issues relative to my own experience and I write about them. When I write I organize and categorize ideas that really integrates them into my material. “For example, I just finished reading an article about Egypt. I travelled there and loved it, and as a result, I feel a kinship with the women in that country. When this particular group of people were attempting to overthrow their government, the women were an important part of the process and helped immensely. But when it was over, the women weren’t a part of the system. Thus, even though they had been so crucial to the cause, when all was said and done, they weren’t included in the decisions and plans for the new government. In my opinion, the women lose, but so does the country in not having their valuable attributes and perspectives at the table. “That made me think about how important it is to keep women in the system in North America as well. The system isn’t very hospitable for women so many drop out when they have children; others start businesses and become entrepreneurs. Neither of these choices is wrong and in both situations I support the women’s decisions. “However, as long as we don’t have women moving up the ladder in established organizations, we are missing their input in powerful and influential positions. I have seen personally the wonderful dynamic that women bring to a boardroom full of men and want to see every organization enjoy those benefits. “I firmly believe that more women would stay in the system if they were encouraged to do so and mentorship is an important part of that process. So is a good understanding of ‘Gender Physics’ as it gives women the awareness they need to crossover and use their masculine energy when a situation demands it.” By studying women and social behaviors from varying cultures, Heggie incorporates these outside notions into her own work at the University of Saskatchewan’s Edward School of Business (ESB) where she founded a formal, structured mentorship program. Heggie is dedicated to the school, personally funding the mentorship program to ensure that it is continuously ‘womentoring,’ and helping women discover their potential. At some point in the day, Heggie will be preparing for one of her motivational speaking events, ensuring that she is delivering the best possible message to her ESB protégés. She uses three pillars in her program: networking, professional development, and a formal match with a female mentor. She focuses heavily on the field of professional development using the commonalities of successful women, which the global consulting company McKinsey has determined to be presence, belonging,

and resilience. The program helps women discover their personal gifts and talents through the help of a mentor, but it also teaches women how to overcome obstacles to find a good inner core, all on their own. “My world seems to revolve around womentorship – either through the program at the Edward School of Business or my own foundation. When I go out and speak, I agree on a price with the organizers, but instead of them paying me, I ask that they make a donation to my foundation. With that, I can finance other programs. For example, last year I was able to bring in women from Afghanistan to mentor them. I was in Italy giving a speech, and shared the podium with an amazing woman named Dr. Sakena Yacoobi, who started 80 secret schools for girls in Afghanistan under Taliban rule. When we were finished speaking she made a bee-line to me and said ‘I want you to bring some of my women from Afghanistan to be mentored by you. I need them to see how women become leaders in the Western world.’” Most of Heggie’s speaking is done in North America, but she has also gone out of the country on various occasions and is a regular speaker at Canyon Ranch in Tucson, Arizona. “My main passions are the advancement of women and mentorship, quite frankly. Paradoxically, it is interesting that I can most help women by teaching them to use their masculine energy in addition to their feminine energy. But it is so fulfilling to see women standing taller and feeling better about themselves when they go out into the world that all the effort everyday is worth it.” Aside from her public speaking, mentorship, and teaching, Heggie also serves on the Pro-Trans Ventures board. She has been awarded the Queen’s Golden Jubilee Medal, the Alumni Mentorship Award from the University of Saskatchewan, and has had several other acknowledgements throughout her career. | 39

askatchewan’s fashion and creative design industry will transform City Square plaza into the inaugural Saskatchewan Fashion Week (SFW), from May 10-12, 2012, in Regina. The experience will be a collaboration of the creative design, talent, and entrepreneurial spirit that comprises the fashion industry in Saskatchewan. The goal of SFW is to enhance the profile of skilled talent in the fashion industry in Saskatchewan as significant contributors to the national industry. SFW event programming will be a combination of ticketed and free programming, beginning May 7, 2012, with the runway showcase beginning May 10, 2012. To view the detailed event program schedule and to purchase tickets visit The runway will be an exhibition of fashion and custom motion design, combined with music and performance entertainment. Thirty emerging and established Saskatchewan designers from Swift Current, Saskatoon, and Regina, have been selected to show original Spring/Summer and Fall/Winter 2012 collections, revealing emerging global style trends and culturally influenced designs for men, women, and children. In addition to original fashion designs, choice Saskatchewan retailers will showcase style selections that can be purchased directly from retail locations in the province. Some of these designers include: Hillberg & Berk, the internationally recognized, Regina-based jewellery design label will show its African inspired Noqo Rajo collection. The designer programming will also include: Sova Design, the Saskatoon based custom hat designer who revealed its collection on the Ottawa Fashion Week 2012 runway, Timeless Shadows Apparel by Aboriginal designer Tracey George Heese, and Heed the Free, the eco-couture design label by Sara Armstrong. Visit to view the complete listing of designers and participating retailers. The vision of SFW was initiated by the founding directors: Candyce Bakke, Chelsea O’Connell, and Chris Pritchard. Bakke is a hair stylist and owner of Shear Escape Salon & Spa, O’Connell is a fashion design and marketing diploma graduate from Lethbridge College and the women’s buyer and sales manager for Regina retailer, Coda Clothing & Shoes, and Pritchard is a hair stylist and co-owner of Myst Salon Aveda in Regina. “As professionals and entrepreneurs in this industry, it was becoming apparent that there are so many other professionals striving for innovative, trend setting success, and by establishing a network of creative talent, collaboratively we can achieve 40 |

these goals,” says Pritchard. “This industry is comprised of uniquely skilled talent, and collectively, we are not only creating an event, but a movement to inspire and establish a generation of emerging talent in Saskatchewan.” SFW has proudly selected the Regina Fashion Collective (RFC) to receive a donation from event proceeds. The RFC promotes and develops a sustainable and creative fashion industry in Saskatchewan by providing retail and production space and facilitating training opportunities. Emerging talent is nurtured and supported through professional development, training, mentoring, and internship opportunities. SFW will be an education of the fashion industry, working to influence how fashion is perceived in Saskatchewan, and to reveal what its relationship is with everything ranging from infrastructure and architecture, to agriculture and manufacturing. SFW recently announced Dilawri Infiniti as a major sponsor. Vehicle engineering has a fundamental relationship to fashion design; it is inspired by style trend and is recognizable in the design of the Infiniti brand. Dilawari Infiniti’s sponsorship enhances the relevance of fashion to a clientele that is influenced by non-traditional fashion and exposes them to the diversity of other things that are influenced by fashion design.

The creation of SFW relies entirely on sponsorship and funding dollars, so fostering relationships to establish sponsorships is essential to the continuation of an annual SFW that generates revenue, influences community engagement, and attracts national media attention. SFW has secured major sponsorships with Cornwall Centre, Dilawri Infiniti, Rawlco Radio, and Edge Agency, and proudly recognizes the Regina Hotel Association as a major funding partner. This is not the complete list of sponsors and funders who range from retailers and service providers, to media and culinary. “These sponsorships are fundamental to establishing and leveraging a sustainable fashion industry that is contributing to the economic growth this province is experiencing,” says Pritchard. The ability to host a celebration like SFW is a testament to the talent and imagination that exists in Saskatchewan. “SFW is not only about the fashion … it’s important that it is recognized as a creative event that showcases our unique talent and our unique position as a province,” explains O’Connell. The SFW event committee is comprised of more than 30 volunteers with unique professional skills and experience, who have been tirelessly committed to SFW since September, 2011. The volunteer committee will grow to exceed more than 100 individuals by the time SFW begins. Some of the skills that are being accessed to create SFW include photography, public relations, new media production, hair styling, makeup artistry, video production, graphic design, retail and fashion merchandising, special event management, journalism, marketing, community relations, and sponsorship management.

Some of these volunteers are award winning stylists, artists, and entrepreneurs that are being recognized with national awards. Sara Lindsay, owner of Sara Lindsay Makeup Artistry, and SFW makeup design coordinator, was recognized as a nominee in the Canadian Makeup Artist of the Year category at the 2012 Mirror Awards, which is sponsored by Canadian Hairdresser Magazine. Chris Pritchard was nominated for the Saskatchewan Salon Stylist award. Sara and Chris were each recipients of these awards in 2011. SFW key hair stylist Tyler Maurice is nominated for a (Regina) Mayor’s Arts & Business Award (MABA) in the Excellence in Arts Related Service Award category. Established fashion designer, Dean Renwick, who will show at SFW, is nominated for an MABA in the Living the Arts Award category. Lindsay was also nominated for a MABA award in the same category. “I am proud to be a nominee...especially alongside Tyler and Dean who are my peers,” says Lindsay. “While Dean and I are vying for the same award, this isn’t a competition because regardless of who receives the award, this talent is being recognized and that is integral to strengthening and growing the fashion industry in Saskatchewan. I'm very grateful to the MABA’s for recognizing the artistic talent that is thriving in Regina.”

Purchase your tickets from to be entertained with fashion, beauty, and culinary trends.

From Left: Chris Pritchard, Candyce Bakke, and Chelsea O’Connell | 41



e often set limits for ourselves regarding clothing, whether that be styles or shapes or colours. so, this issue I decided to write a little how-to for colour. spring fashion is emerging in every single store, and if you haven’t already noticed, it’s packed with attention-demanding colour from canary yellow to pale peach to muted lilac. Want to incorporate this into your daily life but aren’t sure how? Take this summary with you the next time you head out to shop. One of the easiest ways to get a punch of colour into your daily life? Lipstick. If you don’t feel bold enough to go straight to bright colours in your wardrobe, this is a great way to kick up an all black or grey outfit. Go down to a makeup counter and try on this season’s incredibly rich hues and find the best one for you. I love MAC’s Lady Danger, Girl About Town, and Hang Up. If you’re feeling a bit more daring, use your feet to give a splash of colour to your outfit (and any other accessories from earrings to a bright purse). There are tons of amazingly cute flats that are extremely comfortable and go with virtually everything in your closet, and if you want a bit more height, there are certainly options like colour block high pumps instead. Adding some vivid bracelets or a bright handbag can also do the trick. For those of you that feel comfortable with wearing coloured pieces, props to you! It takes courage to wear the bright tones of this spring and you can be sure everyone will notice you. That being said, there are a few guidelines to follow so that the attention is for a good reason. You’ve probably seen the many colours of pants floating around in stores now – if you opt for a bright pant and are unsure what to pair with it, a safe bet is to stay within the same colour family. Compliment a pair of bright blue pants with a mint green shirt, or a pair of red denim jeans with a pale pink blouse. If that’s too much for you, go for a neutral on top instead – something beige, white, grey, or black.

Riley lawson • 42 |

Help Me!

I’m Shopping for Makeup!! Written by Sara Lindsay

Shopping for cosmetics can be very intimidating and confusing. There are so many brands, each promising the best results. So many of my clients are not only looking for instruction on makeup application, but also advice on which products to purchase. After 12 years of trying almost every product, I thought I’d share with you a selection of my tried and true favourites. Here is my list of the ‘best of the best’!



Primer applied to the skin prior to foundation creates a barrier between the skin and the foundation and helps to create a beautiful and even canvas for the foundation. It also helps the foundation to last longer throughout the day.

Blush is back! Gone are the days of the ‘striped’ 80’s application! Use a generous amount of blush and focus on the apples of the cheek for a fresh-faced look. Be sure to blend well.

LAURA MERCIER - Foundation Primers [available for all skin types]

FOUNDATION Foundation colour should always be tested by applying a small amount to the jawline before purchasing. Don’t use your hand because that is a completely different colour than your face. The appropriate colour should disappear into the skin for a perfect match. There are several formulations out there from very dewy to completely matte and offer every level of coverage.

CHANEL - Vitalumiere [normal to dry] MAC - Face & Body [most skin types] MAC - Studio Fix Powder Plus [oily skin]

CONCEALER A very common mistake when using concealer is to use the same colour and/or formula under the eyes as you use for the face. The undertones under eyes and the skin on the face are different and require different colours and in some cases, different textures.

BOBBI BROWN - Creamy Concealer [face] MAC - Select Moisture Cover [under eyes]

EYE SHADOW When choosing an eye shadow, try to use complimentary colours to your eye colour rather than colours that match your eye colour. For example, bronze, warm browns & plums are very flattering for green and blue eyes. Try to choose a brand that is highly pigmented to get a true colour payoff.

MAC - powder eyeshadow NARS - cream eyeshadow

MASCARA The hunt for the perfect mascara never seems to end. I have tried almost every one out there. I recommend a mascara with a small, tapered brush which makes it easier to build the coats and allows you to get in to reach the smaller lashes.

MAC - Zoom Fast Lash

BRONZER When choosing a bronzer, try to find one that is a warm tone without being orange. A matte texture rather than a shimmer is best. Shimmer is beautiful, but keep that to highlighters and blush.

BENEFIT - Hoola Bronzing Powder

NARS - Powder Blush MAKEUP FOREVER - Micro Finish Cream Blush

HIGHLIGHTER For that ‘J-LO glow’ use a cream or powder highlighter to give your skin a glorious sheen. Apply at the top of the cheek bone, across the brow bone and across the bridge of the nose.

MAC - Mineralize Skin Finish Powder SCOTT BARNES - Body Bling lotion in Platinum [available at my studio]

SKIN CARE Skin care is the single most important part of your daily beauty routine. Take good care of your skin and try to always use products that contain ingredients from nature. Beautiful, healthy skin will always insure your makeup looks its best.

AVEDA - for all skin types [available at my studio]

For more in depth information, I offer private makeup lessons at my studio in the Warehouse District. | (306) 591-7829

About the artist... Originally from Canada, and having spent many years of her career in the United Kingdom, Sara Lindsay is a professional makeup artist, with training from some of London’s top fashion academies. Having had the opportunity to work with some of Britain’s top artists, Sara brings an edge to her hometown of Regina. Sara’s professional experience includes runway work, editorial spreads, compelling commercial campaigns, weddings and special event clients. London Fashion Week and The London Clothes Show are just some of the highlights of her career. Sara was named Canadian Makeup Artist of the Year at The Mirror Awards 2011 and most recently was named a finalist for 2012. Sara’s successful freelance career, which complimented her time as a regional associate with MAC COSMETICS UK, gave her valuable experience in working closely with clientele to consult and direct their transformation to the extraordinary. In a consultative style, Sara works to achieve a look that is uniquely your own. | 43

They say that you never get a second chance to make a first impression… But what if you don’t have the tools to make that first impression a positive and lasting one? Many women making the transition into the work force, whether it’s for the first time or for the first time in a long time, are faced with a tough drawback – they seek employment, but they lack the professional attire and social skills to help boost their confidence and create that initial first impression. That’s where Dress for Success® Regina enters the picture. Dress for Success Regina, an affiliate of the Dress for Success Worldwide organization, asks only three things of its volunteers: commit with your heart, commit with your mind, and commit your time. The women responsible for the organization, generous and highly motivated, volunteer their time to enhancing the lives of women, giving them the tools they need to succeed and gain economic independence. Co-founded by Jan Forrest and Barbara Hildebrandt, the organization, which has no religious affiliation and is run by its own board of directors, opened its doors on February 29, 2008 in Westminster United Church, on 3025-13th Avenue. Their goal is to promote the economic independence of disadvantaged women by providing professional apparel, encouragement, and ultimately, the tools to help women make the transition towards independence by addressing their social and economic needs. The ladies weren’t satisfied merely bringing the organization to Saskatchewan and finding a venue for it. Taking it a step forward, they looked at the over-all idea of Dress for Success Regina and made the ultimate decision to transform the space into something original – a professionally arranged boutique. When the women enter the room, states co-founder Forrest, “The atmosphere of the room, the colours and the professional 44 |

arrangement of styles and accessories, helps the women to open up a bit … it’s just like a shopping trip, like a boutique, and they feel a sense of self-worth and belonging in the space we provide.” Dress for Success Regina operates on a referral basis, accepting clients who have been referred by non-profit organizations and government agencies that have helped the women become ‘job ready.’ To help prepare for the interview process, each woman is provided with a number of items of work-appropriate clothing. The clients are assisted by a team of personal shoppers who work to ensure that the outfits are appropriate and make the client feel confident. This includes everything from clothing and undergarments to shoes and accessories. But the organization doesn’t stop there. When the client has been successfully hired after an interview, she may come back for an employment suiting where she will receive roughly a weeks worth of clothing that helps her build her work wardrobe, allowing for a variety of outfits. After the clients are successfully fitted, and even after they have been hired, Dress for Success Regina remains invested in their personal growth. All clients areencouraged to join Dress for Success Regina’s Professional Women’s Group (PWG) which meets monthly and is dedicated to helping women understand career development and networking. Like the women say, it’s not only about getting the clients a job; it’s about building a career. The mission of the Dress for Success Regina Professional Women’s Group (PWG), says Forrest, “is to provide our women the partnership of support, practical information, and inspiration to achieve self-defined success in career and life.” “Women,” she argues, “making the transition into the work force face numerous challenges, from understanding professionalism to handling personal finances for the first time. And lots of

the women are doing it on their own. We are here to help them navigate this change, develop skills, and advance in their careers and personal lives. Ideally, we are here to set them on the right path to independence.” With such a multitude of wonderful women, Dress for Success Regina is theperfect place for volunteers to form an alliance helping other women gain professional and personal fulfillment. The organization is continually looking for volunteers to help with its various functions, whether it be personal shopping, inventory,assisting with the PWG meetings or with events. Dress for Success Regina holds frequent events and fundraisers that have become well acknowledged in the community. This past March 29 marked the second annual Diva Makeover Event at the Casino Regina Show Lounge. The Diva Makeover, which invites nominations of two women and gives them a makeover, and also incorporates an evening of great food, silent auctions, and fun. Upcoming events include the Power Walk for Dress for Success taking place on May 12, 2012 in Wascana Park; a walk that honors those who have empowered someone to succeed – recognizing them as ‘Power Heroes.’ The women of Dress for Success Regina encourage others to volunteer their heart, mind, and time to this rewarding organization – women helping women reach their highest potential. “I am very grateful to have been referred to Dress for Success! The ladies are very welcoming and caring. Just what I needed to get back into the workforce with a little more confidence. Thank you so much!!"



543-1008 • 110 ALBERT ST. REGINA SK

-Dress for Success Regina Client

Dress for Success® Regina 3025-13th Avenue P.O. Box 33025, Cathedral Post Office Regina, SK S4T 7X2 Phone: 306.54.DRESS (543.7377) Email: Facebook: “Dress for Success Regina” | 45

Signature Smiles Gives Back at Dress for Success

S Before




harlene Arklie, Co-Chair for the Diva Makeover Event 2012 by Dress for Success Regina, said that when Signature Smiles heard about the Diva event, they knew they wanted to be a part of it. As a dental practice devoted to restoring and enhancing the natural beauty of patient smiles, and with staff strongly committed to community support, they saw a perfect fit. Dr. Greg Konotopetz said: “Signature Smiles felt that offering a range of dental services to the makeover candidates would make their transformation more complete. Also, to help Dress for Success Regina raise the funds needed for their clients, we offered a gift certificate for dental services for the raffle.”

Dr. Greg Konotopetz • 3291 Quance Street • 305.584.2833

X-Ray • Ultrasound • Bone Density • Digital Mammography All services are covered by Saskatchewan Health Care.

#135,1621 Albert Street, Regina

Call 306.569.XRAY (9729)

46 |

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andi Ellert Day and Tracy Thompson, owners of the four Curves locations in Regina, know that the new Curves Complete system works. They have the proof! Curves Complete is a specially designed, 90-day weight loss program that combines diet, exercise, and motivation to help you reach your weight loss goals. If you’re ready to lose as much as 20 pounds of body fat and 20 inches in 90 days, says Thompson, then Curves is the place for you!

Diet + Excersise + Motivation

“Losing weight and keeping it off isn't easy,” says Ellert Day, “it takes a huge commitment to make the necessary changes to diet, exercise, and lifestyle. Not to mention – it takes a plan. That's why Curves has designed this program exclusively for women.” In fact, Thompson explains that Curves is the only place you can get all three: diet, exercise, and motivation. The Curves Complete program, with its three crucial components, is designed to help women feel good about their weight, and to keep the pounds off for good! “Women are seeing real results, and quick!” Thompson declares animatedly. And it’s not just a diet; it’s a complete change of mentality to better understand what your body needs and how to properly care for it. Here, the ladies give a quick run-down of how Curves Complete works:


Weekly personalized diet plans are created through the Curves Complete website, available exclusively to members. The website helps dieters enjoy the benefits of the program while shopping at their local grocery stores. There are no appetite suppressants on the Curves Complete plan. For those women always on the go, the plan offers a convenient new

Heat & Eat option so that dieters can include healthy frozen food choices in their diet plans. “It’s all about encouraging women to gain a positive, healthy relationship with food!” states Ellert Day.


Curves workouts are designed to boost metabolism and provide strength-training all in 30 minutes. Women can hit their Curves location on a lunch break or after work and be out of there in a half hour!


Daily motivational videos are provided for Curves Complete members that offer advice, provide strategies to make healthy choices, and keep the weight off, for good. Additionally, personal one-on-one time is provided with your Curves coach each week to support, encourage, and motivate. "Personal coaching is the best part of the program," exclaim both Curves owners. All Curves Complete participants receive a weekly coaching session that includes a weigh-in, progress report, and goal review to see what kinds of difficulties women are having, and how they can overcome these hurdles. “We really are like a family. We care for our clients and they care for us. We love to see them do well, and the change we see in the attitudes of our clients is amazing – and it’s not only the women! We see huge results in the diet and exercise habits of the families of Curves women as well. It’s phenomenal!” exclaims Thompson. The coaching staff help you develop simple, practical strategies for getting and staying on track. “We love supporting the women – if we can help just one woman a day get on the right track to a healthy lifestyle, we’ve done our job,” says Thompson. “It’s all about encouraging women to live their life – enjoy themselves – every day, while maintaining and caring for their bodies,” agrees Ellert Day.

Join the Curves fa mily and get in on the fun today with a F r ee one-week trial! Visit us at one of our 4 Regina locations!

(306) 585-2744 (306) 565-1977 (306) 347-2218 (306) 790-1310 4532 Albert St 6839 Rochdale Blvd 188 University Park Dr 2620 Victoria Ave E Regina, SK Regina, SK Regina, SK Regina, SK Photo Courtesy of Cal Fehr

advice from

the Matchmaker

Lianne Tregobov owns Camelot Introductions, a Matchmaking service, serving Saskatchewan and Manitoba. Tregobov has coached thousands of clients over the past 18 years with regards to dating and relationship do’s and don’ts. She is known for her uncanny ability to intuitively match people. She has been responsible for uniting thousands of people in marriage. Lianne interviews prospective clients in Saskatchewan on a regular basis.

Dear Lianne,

I am very interested in dating one of my good friends’ ex-husband. I mentioned this to her and she has done nothing about it. They get along very well and the three of us have even had dinner together. What do you think the best way to handle this would be? -Fiona

just imagine Become partners in life

in paradise

Dear Fiona,

The best way to handle this would be to forget about the entire concept. If you value your friendship it is imperative that you do not pursue her ex-husband. You will jeopardize your friendship. He is totally out of bounds. Your friend had an opportunity to match the two of you together and chose not to. Clearly, she is not comfortable with this or perhaps she ran it past him and he is not interested. It would be potentially very awkward.

Dear Lianne,

My daughter is insisting that I can never date. She acts horribly when she meets my dates. I cannot believe that an eight year old could have so much control over my life. Her dad and I split two years ago. What do I do? -Jennifer

Dear Jennifer,

The first thing you need to do is to stop introducing your daughter to men that you are simply dating. Should you enter into a serious relationship with someone, then it is appropriate to slowly introduce your daughter to the fellow. It is threatening to a young girl to see her mom with a variety of different men. She may also be hoping that her mom and dad will reconcile and the new fellows would sabotage that dream of hers. Go slow and get to know people without her involvement.

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a look at young up-and-comers of Saskatchewan Young and Driven - Erin VaugHAN espite her petite stature and friendly nature, Erin Vaughan dominates her industry with a self-assured confidence. The rarity of being a female garage owner, technician, and automotive trades teacher is a challenge she willfully accepts. “I got into the trades because I’m good with my hands – I don’t do well sitting down behind a desk all day,” she says. “I can’t sit still. I went into the automotive trade because I was looking through the SIAST course book, had a look at the course, and thought it looked interesting. I thought to myself ‘I will always have a job in this trade because cars will always break. They will always need to be fixed.’ “My grandpa owned an automotive shop before I was born. My mom likes to say it must be in the genes, that it runs in the family. I don’t know if that’s the case – I think it’s something that just sort of happened, but either way I’m glad it’s the path I took.” Vaughan has been in the automotive industry for six years now, recently coming to co-own Kinetic Automotive Service Ltd., with her partner Larry Webb. The two celebrated their first anniversary of ownership on April 4, and Vaughan admits that partnering with Webb was one of the determining factors in deciding to operate a garage. “I never would have considered running a business without him. We are so like-minded and have such similar ideas; it’s a nice flow,” she says. “We went

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into business together knowing that we had the same thoughts on the kind of service we wanted to provide. We’ll work14hours a day if it means getting the job done properly.” Along with her job as a technician and owner at Kinetic, Vaughan also teaches a course at SIAST, once every semester, called Women in Trades Exploratory. Teaching the students about her trade, Vaughan encourages other young women to see the benefit of entering a field that was once exclusive to men. “It’s cool to see different women entering the trades, and to be a part of the group of journeywomen that teach about them. I’ve been doing it for about a year and a half, and every semester it’s great to see women showing interest in trades that are largely male-dominated.” Vaughan sees potential in women teaching women about the trades. In fact, she has thought about teaching a course for women right in her own garage. The course would teach women basics about their vehicles, as well as instruct them how to perform basic maintenance procedures. And, it is an ever-changing field, making it a good time for women to enter the scene. A lot of the automotive industry, Vaughan argues, has become a thinking game. What used to be a practice of building and re-building to figure out the problem has now changed with the rest of the technological world. It takes a lot of computer diagnostics and electrical testing to determine the problem. The work left over involves

Spices of Punjab

Delicious food for any occasion

Larry Webb and Erin Vaughan at their office at Kinetic Automotive Ltd.

intricate twisting and maneuvering into tight spots – perfect for the small hands of a woman. Vaughan can recall many times where having small hands and features have proven valuable in the automotive field. When Vaughan is questioned about stereotyping and gender-related issues, the confident owner says that it’s not really an issue for her. “I know maybe some people are hesitant about a female technician. But, I think I’ve proven myself. And I think that we’ve even changed some opinions over time about female capabilities in the field. I know that because we have repeat customers, both male and female. They see that the job was done, and it was done right. For the most part, I find that any male hesitation to let me perform my job actually comes from a good place. They mean well when they offer to lift something heavy or do something for me – because they honestly don’t want me to get hurt. And, in reality, sometimes things are heavy for me and not for others. They mean well.” A member of the Women Entrepreneurs of Saskatchewan, Vaughan appreciates women not only entering the trades – but also just doing something they enjoy that may be a bit outside of the box. Above all, she argues, whatever job you do, “just do it well. This is something that you should do, male or female, in any trade or career.”

Erin Vaughan, Owner/Technician 1500 Winnipeg Street, Regina SK Phone: 306.789.4710 Email:

Catering for small and large groups Special Occasions (weddings, grads, office parties, etc.) Get together inlcuding Christmas parties, anniversaries, reunions, retreats, annual meetings, and more! Dishes can be ordered Hot, Medium or Mild Onsite Catering Real Tandoor oven and on site Tandoor Chef available by request

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Call: 306.543.1000 Email: | 51

Talk about a dinner-table conversation

“In 2005, my husband and I came up with this wacky idea that we would eat nothing but Saskatchewan food for a whole year,” says Amy Jo Ehman, a reporter who has worked for radio, television, and print media in Saskatchewan. “When I told people we were eating locally, they thought we were nuts. It just wasn’t on the radar. Then the 100-Mile Diet came out that summer, and it started making sense to people. “I grew up on a farm but I had lived in the city for many years. I felt totally disconnected from the farm,” she says, “yet knew there were many interesting things that were happening in agriculture. I thought that I would make a challenge for myself. I would investigate those things and then share the information with people.” Coteau Books published Ehman’s account, A Prairie Feast: A Writer’s Journey Home For Dinner, in 2010. Ehman became a weekly regular at Saskatoon’s farmers’ market, buying produce from area farmers who would truck in their goods for purchase straight from their farms. She learned to put up preservatives from her gardens. “We started this in the spring so we’d have the whole growing season and the fall harvest to put away the produce we’d buy or grow. We bought a little case freezer so we could buy meat when the farmers were butchering,” she adds. “Saskatoon has a year-round farmers’ market. There are vegetables year-round, root vegetables, and the tender vegetables grown in greenhouses, such as cucumbers and leaf vegetables. “I’d pick berries, or go to u-picks, or buy them. I also put away a lot of applesauce, apple juice … I even had a friend with a pear tree, so we picked his pears and I learned how to can them. We picked them a bit early, when they hadn’t fully ripened, but after we canned them, they cured while in the jars, and they were delicious!” 52 |

Ehman also wanted to examine what Saskatchewan farmers produce for export. If Saskatchewan was producing food for the rest of the world, what was the rest of the world using that food for? “We grow lots of food in Saskatchewan, but almost all of what’s in the supermarket comes from somewhere else. We grow all this food that gets shipped somewhere else,” she says. “I tried a lot of recipes from other ethnic traditions that use the food we grow here. It was an interesting experiment that took me all over the world in a culinary sense. It was delicious and fun.” How difficult was it to restrict food choices to an allSaskatchewan diet? “Speaking from experience, I think it’s fabulous, on all accounts!” she emphasizes. “The hard work is getting it into your house, but once it’s there, it worked so well.” The all-Saskatchewan diet also changed her cooking strategy. “A typical cook will say, ‘let’s invite some friends over for dinner,’ come up with a meal plan, go to the grocery store and get the ingredients. I’d do the opposite – I would look at the ingredients that I had on hand and come up with the recipes. It totally changed my approach in the kitchen. But what if they wanted to eat out? “Back in 2005, there were very few restaurants and chefs who cared about serving local food on their menus,” she notes. “I’m happy to see that has changed. There are many good restaurants doing great things with adding local ingredients.” Ehman grew up in Craik, where her parents had a large garden and raised farm animals for their dinner table, but had left the farm world behind to work in the city. She wasn’t the only one. From settlement to the mid 1990s, almost every Saskatchewan farm family boasted a garden, where they would grow potatoes, corn, peas, and other fruits and vegetables. Almost every farm wife and daughter canned what was grown in the garden or bought at the general store.

But as more men and women worked off the farm, they didn’t have the time or energy to maintain a garden, or keep cattle, pigs, or chickens for fresh eggs, meat, poultry and pork. “Yet in the cities, we’re experiencing a gardening revival,” says Ehman. “Almost every neighborhood is trying to get a community garden. There are lots of people who want to garden, but they’re gardening on a far smaller scale. “For the most part, farm women are too busy. I think they could do it if they had the time, but they don’t.” Ehman and her husband have no children, and she works from home as a freelance journalist. “I can have something bubbling away on the stove and I can start something at noon and have it for supper,” she says. “For people who go to a job and come home to make something for the kids, it would be really hard.” Ehman learned a lot about what Saskatchewan producers had to offer. “I also learned about the abundant and great food that we produce here on a huge scale. You don’t have to go to a grocery store, necessarily, to get the food that you want to eat. Going to a grocery store might be easier, but is it necessarily better?” If you want to follow in Ehman’s footsteps, she suggests you start small – maybe a meal or two, or invite some friends over. “Think of anything you would bring into your house for personal reasons. For instance, maybe you want to get raw chickpeas, lentils, or beans. Maybe you want to purchase organic meat so you get it directly from a farmer. “Pick a few things, really source them – look at who’s producing them, and how they do it – and once you get those supply lines open, and learn how to get those things, it becomes easier, both in terms of getting what you’ve already started getting locally, or to add to your repertoire,” she adds. “Maybe start with an occasional meal, or a potluck, so that you’re not jumping in with both feet. That way no one has to put a lot of work into the whole thing – they can just bring one dish. Thanksgiving dinner – that would be a great opportunity to do an all-Saskatchewan dinner. I’ve been to potlucks where they’re all Saskatchewan dishes.”


Until May 15, 2012

(306) 522-5858 1053 Winnipeg Street Regina, SK | 53

Courtesy of Amy Jo Ehman


Clafouti (pronounced kla-foo-tee) is an easy French recipe traditionally made with cherries and served for breakfast or brunch. This version uses a mix of Saskatchewan berries such a saskatoons, blueberries, cherries and raspberries. In spring, you can also include some very young rhubarb. 2 tbsp butter 3 eggs 3 tbsp sugar 1 cup milk 1/2 tsp vanilla 1/4 tsp salt 1 cup flour 2 cups mixed Saskatchewan berries (fresh or frozen) 1 tbsp flour

Heat the oven to 350F. Put the butter in a 10-inch cast iron skillet or a pie plate. Place the skillet in the oven to melt the butter, making sure it doesn’t brown. In a blender mix the eggs, sugar, milk, vanilla and salt. With the blades running, gradually add one cup of flour and blend well. Toss the berries with the remaining one tbsp of flour. Remove the buttered skillet from the oven. Pour the batter into the skillet. Scatter the fruit over top. Bake for 20-25 minutes, until the centre is set. Serve warm or room temperature with a sprinkling of icing sugar or a drizzle of maple syrup.

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Signs, Symptoms, and How to be Aware Paget’s disease of the nipple is a rare form of breast cancer in which cancer cells collect in or around the nipple. The cancer usually affects the ducts of the nipple first (small milk-carrying tubes), then spreads to the nipple surface and the areola (the dark circle of skin around the nipple). The nipple and areola often become scaly, red, itchy, and irritated. Paget’s disease causes the skin on and around the nipple to become red, sore, flaky, or scaly. At first, these symptoms tend to come and go.

Over time, symptoms of Paget’s disease usually worsen and may include: • itching, tingling, and/or a burning sensation • pain and sensitivity • scaling and thickening of the skin • flattening of the nipple • yellowish or bloody discharge from the nipple Being aware of the symptoms is important, given that more than 97 per cent of people with Paget’s disease may also have cancer, somewhere else in the breast. The unusual changes in the nipple and areola are often the first indication that breast cancer is present. Doctors are not yet completely sure how Paget’s disease develops. One possibility is that the cancer cells start growing inside the milk ducts within the breast and then make their way out to the nipple surface. This would appear to explain why so many people with Paget’s disease of the nipple have a second area of cancer within the breast. Another theory is that the cells of the nipple itself become cancerous. This theory would explain the small number of people who: (1) only have Paget’s disease in the nipple, or (2) have a second breast cancer that appears to be completely separate from the Paget’s disease. Because Paget’s disease of the nipple is rare, doctors often mistake it for eczema (severe skin rash and inflammation), an infection or injury, or some other skin condition. For many people, it can take several months to get a correct diagnosis. If you have any of the above symptoms and they persist in spite of treatment, get them checked out by a breast specialist. In most cases, Paget’s disease affects one breast, not both.

Diagnosing Paget’s disease usually involves the following steps: • A physical examination of the breasts, with special attention paid to the area around the nipple. Your doctor may be able to feel a lump or mass in the breast. • A mammogram to check the nipple area and also to look for evidence of cancer in other areas of the breast. • Ultrasound and/or breast MRI to create additional images of the breast and check for other areas of cancer. • Biopsy of the nipple and areola. A breast surgeon will perform minor surgery to remove a small piece of tissue from the nipple and areola area and examine it under a microscope. If there is unusual discharge from the breast, your doctor will take a sample of that for examination as well. Paget’s disease of the nipple is more common in women, but like other forms of breast cancer, it can also affect men. The disease usually develops after age 50. According to the National Cancer Institute, the average age of diagnosis in women is 62, and in men, 69.

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Everyday CIBC Run For The Cure Team: Pirates of the CUREibean As told to PINK Magazine by Keely Cleasby In 2009 we started the Pirates of the CUREibean Team in Weyburn to run in the CIBC Run For The Cure events in Regina and Calgary. When we did an internet search for an appropriate team name, we decided this name would attract a lot of attention.

and all the individuals running or walking for a cure for cancer, whether they are young or old, is something everyone needs to experience – there are many different ways to become involved in the run.

That’s not the only way we’ve brought attention to our fight against breast cancer or did our fundraising. We have raised money in various ways over the past three years. We have done a variety of fun ideas! Our favourite is ‘You’ve Been Bra’d!’ We made a sign up that says ‘You’ve Been Bra’d!’ and then attached bras and pink poodle noodle ribbons to it. Because bras are associated with breasts, here’s a humorous way to bring attention to those raising money for breast cancer! This then gets put on individual’s lawns and they have to pay to remove it from their lawn. If they just want it removed it was $10 or to have it moved to a lawn of their choice then it was In 2010 we entered as the Friends and Family team and $20. And if they wanted to find out who put it on their lawn we had the pleasure of having a new family join us whose sister, say, “For a small fee we can be bribed …” daughter, aunt and friend was battling breast cancer! Sadly We estimate that we’ve ‘bra’d’ over 1,500 homes, businesses, she lost her battle to breast cancer in January 2011: now we and oilfield sites in our first year, and in the second year we did all walk in honor of this strong, beautiful woman – our ship about a thousand ‘Bra’s and Bouquets.’ continues to soar with our sails set high! We wanted to try something different to bring awareness We ran as a team with over 40 family and friends, ranging in ages from one to 57 years, running and walking in those events. We originally started our work in honor of a family member – a mother, auntie, grandmother, sister and friend – who at the time was battling breast cancer. She’s been free and clear of the disease now for two years. All the runners and walkers who participate do it in honor of all the friends and family members who have been affected by someone close to them having cancer. Being part of the CIBC Run for the Cure is an amazing event.

Being there to witness all the pink shirts of the cancer survivors, to everyone that breast cancer can be prevented by being 56 |

breast aware! So we held our first annual All Aboard For A Cure Women’s Night Out at Weyburn’s McKenna Hall on Friday May 6, 2011. We had a chocolate fountain, live entertainment, wine, shopping, silent auction, and raffle (first prize was $1,500 diamond earrings which were donated). Our location was too small in the end. We sold out 37 vendors’ spots in two days, and we had a wait list as we ran out of room. We had over 500 people walk through the door for our event! It was an amazing night and we raised over $13,000 in just four hours! We are looking forward to our second annual Women’s Night Out next year and already have a bigger venue booked. We encourage daughters, mothers, grandmothers and everybody else to come out and be breast aware with family and friends!

The Power of

One! written by


Stephanie Staples

f you have ever doubted the power of one, it’s time to reconsider. One cannot only make a difference, they can make the difference. Consider Kathy, a past audience member of mine who told me that when she was a young child she played piano. One day at a reception after a piano recital, she was pouring tea for a gentleman who said to her, “I hope you pour tea better than you play piano.” Young and impressionable, Kathy was devastated. She took this information to heart and never played in public again – until she decided to let this one hurtful statement go, and finally played in public five decades later.

It’ll be held Friday, May 4 at the Weyburn Curling Rink. As of right now we have booked over 45 vendors who are displaying an assortment of health products, jewelry, kitchen products, food, clothes, pink products and so much more. There will be pink wine and coolers, food, live entertainment, a silent auction, door prizes, a photo booth, and many other activities and events.

One of anything, has the potential to make a huge impact-good or bad.

You don’t want to miss it! Tickets are $15 in advance and $20 at the door. Tickets can be purchased at Weyburn’s Pharmasave or Canadian Tire.

Here are some ideas of ‘one’ that, if implemented, could significantly increase your quality of life.

Thank you for supporting us in raising money for research so that our daughters, sons, sisters, brothers, mothers, fathers, grandmothers, grandfathers, aunts, uncles, and friends do not have to fight this awful battle!

Think about some ‘ones’ in your world, for example: one chance you took, one fear you conquered, one person who made a positive difference in your life, one idea you brought to fruition.

Take one minute per hour to close your eyes, refocus, and reenergize yourself. Use 1 per cent of your day for your own personal growth. That’s about 14 minutes. Every month, write a thank you note to one person who has helped you on your journey of life. Pull one tip out of every magazine/journal you read. Pick one course/activity and try it before your next birthday. Ask one new colleague to share your break with you. Give one chocolate bar to the gas jockey. Use one commercial to do an exercise. Let one old, limiting belief go (like Kathy did). Go one day without looking in the mirror (or something you do everyday). Plan one weekend this year to go away with a friend/loved one, just for FUN! In this world there is no shortage of ideas, but what seems to happen is that when we are overwhelmed with information, we freeze and don’t do anything! Just pick one little, itty-bitty thing to do and DO it!

Do you know someone who is making a difference in your community? Let us know at

Stephanie Staples is the founder of Your Life, Unlimited, the author of When Enlightening Strikes – Creating a Mindset for Uncommon Success. She speaks on the topic of personal & professional growth for organizations across North America. If you would benefit from finding more time, energy and motivation in your life, you can get loads of complimentary resources at

w w w. Yo u r Li fe Unlimi t e d . ca | 57

Hundreds of Home and Yard Ideas Under One Roof T

he official start of Spring is launched with the annual Regina Spring Home Show, which took place in Regina this year March 29th – April 1st at Canada Centre Building, EVRAZ Place. Visitors came from all over southern Saskatchewan to the 36th annual Spring Home Show to take in over 138,000 square feet of fabulous, innovative, and environmentally friendly home and yard improvement ideas and products, showcased by over 330 exhibitors. First time visitors were astounded by the sheer magnitude of the exhibit. “We were so surprised by how much there was to take in, it was really amazing,” said Matt Howard, who was attending for the first time, with his partner Tiffany Lix. The show offered this couple great value as they are ready to purchase their first home. “It’s good for new home buyers to get decorating ideas and to approach home builders and find out about building new.”

“We were so surprised by how much there was to take in, it was really amazing.” This couple planned for only a two hour visit, but stayed for five instead, as they took in all three of the feature presenters who offered great material on landscaping, home decorating, and barbequing. With standing room only, crowds were inspired by Carson Arthur, landscape designer, author, and television host of Green Force on HGTV, and Global TV’s Room to Grow. Deb Nelson, contributing decorator on CBC’s Steven & Chris, and design editor at House and Home Magazine, showed the crowds how to decorate fabulously on a budget, and Rob Reinhardt, Pitmaster of Prairie Smoke and Spice BBQ, tantalized spectators with his many sizzling and savory BBQ secrets. 58 |

Exhibitors also received great value from the show. The Spring Home Show is to the exhibitors what the Christmas season is to the retail industry. “We get 50 percent of our year’s sales from this show,” said Jason Zaphe, owner of JIC Windows & Doors. Aside from the leads, exhibitors also use this as an opportunity to find out consumers’ tastes and preferences. “We also have a chance to find out what consumers are looking for, so that we are sure to carry the type of products that meets their needs,” said Zaphe. Will he be back next year as an exhibitor? “Absolutely, as long as there is a Spring Home Show, we will be in it!”

Let’s Ta lk R ea l Estate with

Penny Milton

Keeping Your Home in Show Condition

Now that you’ve done some painting and cleared out all the clutter, you’ve got your home on the market and it’s looking spectacular.... how do you keep it that way? I mean seriously – who lives like that? Well maybe the guy from Sleeping with the Enemy (remember those soup cans?), but for the rest of us, it’s no easy task. But unfortunately, it’s hugely important! There are times when you need to show your home on a moment’s notice, and you know what they say about first impressions. So what must you do on a daily basis to keep your home in show condition? Here are a few pointers:

Kitchen: The kitchen is the one room that gets the most

scrutiny. People may open dishwashers and ovens, so make sure they are clean. Make sure all food is put away – there’s nothing worse than dried up creamed corn sitting in a pot on the stove. Put dishes and silverware away, make sure counters and tables are clean. And one of the most important pointers – odours! No fish or sauerkraut while the house is on the market.

Bathrooms: Bathrooms are also given the “once-over.” If

you have more than one bathroom, check periodically during the day so that they are always in show condition. Flush those toilets people, and make sure the lids are closed! And while we’re on the subject of bathrooms, be sure to scoop the poop in the backyard!

Bedrooms: Make sure the beds are made and clothes put

away every day. Again, in bedrooms as well as the rest of the house, a fresh, clean smell will go a long way. Use candles or room sprays, but keep it subtle - you don’t want people choking or going into anaphylactic shock.

The Regina Spring Home Show was presented by All Weather Windows and produced and managed by the Regina & Region Home Builders’ Association. “It is a huge undertaking, and we work on planning the Show pretty much all year round,” says Jason Christbason, and Lynn Walkington, Managers for the Regina Spring Home Show. When will the official start of Spring be next year? For 2013, watch for the 37th annual Regina Spring Home Show, March 21st to the 24th at the Canada Centre Building, EVRAZ Place. See you all there!


If you are a smoker or have pet odours -- spray your furnace filter with Febreze or a similar type of deodorizer and turn on the furnace fan – odours will be gone in no time.

Keep your home sparkling... the rewards will be HUGE! Penny is a full time REALTOR® with Sutton Group Results Realty and has been in the business for over 18 years. As a long time resident of Regina, she has extensive knowledge of the local housing market and specializes in relocations and residential sales of all types. Contact Penny at 306-522-4726 or visit | 59


long name...amazing results! “We offer great service.” Really, and what does that mean to you?

‘Good’ and ‘great’ service is something businesses say about themselves all the time. It’s a term thrown around in ads and on the ‘about us’ section of businesses websites. But most of the time, I think that the businesses really offer mostly ‘average’ service or ‘okay’ service, don’t you? To compete in the world today, remarkable service is really what businesses should strive for. A thing bugging me for years is that sign shop owners put on their doors, or in the store at various places. You’ve seen them too, I am sure. “Watch the Step!” I’ve seen signs badly hand written, printed, beautifully scripted and even some with funny images or smiley faces on them. I’ve seen this sign all over the world in all different kinds of businesses, and I‘m sure business owners pat themselves on the back for providing their dear customers with this life saving (well at least ankle saving) warning. “What great customer service!” they’re thinking, as they stick the sign to the door. Wrong!This is terrible customer service! If you know your customers can trip and hurt themselves on your step, then fix the darn thing, why don’t you? I recently had a horrible customer service experience with a local business. It left me feeling let down and more than a little perplexed as to why the business owner reacted in the way they did. Until this point I’d heard nothing negative about this business. I Googled the business to see if anyone else had ran into similar problems. All I found were news articles that talked about their great service and community involvement. “How can that

be possible?” I thought. My experience was the polar opposite. Is it me? Perhaps, but I don’t think so… I asked my friends and family what they thought, and they unanimously agreed this particular business owner was misguided in their thinking and their reaction. I really feel it’s a shame that I have only a negative experience to share about this business now, as I love supporting and promoting good local businesses. In fact, that’s what I do for a living! Emotion should never be the driver when dealing with a complaint. Always take a step back, remove the emotion that you feel, and place yourself in the other person’s shoes. Logic should always come first, and as a business owner or manager, be aware fine print is never appreciated. If there are rules or restrictions involved, like an expiration date on an offer or a ‘lock-in period’ or a ‘contract’ to get the price that’s quoted or advertised, then make it as clear as possible to the public. That will save you many, many headaches down the road as a business owner, manager, and an individual. Transparency is the key! I believe most business owners offer good service when everything is going well. The item or service they provided went off without a hitch, the client was pleased with the thing they bought, it did what they wanted it to do, and they got it at the price they thought it was worth. But what if things go wrong? I’ve found over the years that great businesses show their true colors when they have to deal with mistakes, problems, and complaints. Think about this and I’m sure you’ll agree. No one expects perfection, but if you screw up, take accountability and try to put it right, even if you don’t like how the complainant asks for things to be put right, plain and simple, people shouldn’t be in a position of loss because they chose to deal with you. Your way of doing things isn’t the only way or the right way, and meeting fire with fire is no good in the short or long term. Under promise and over deliver is the best tip I’d give any business owner. It’s how my business and my trusted businesses operate!

Written By: Sara Wheelwright, owner of Trusted Regina and Trusted Saskatoon.

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Looking for a special Birthday / Anniversary / Christmas present?

Elite Poker Tables has the answer Welcome to ELITE POKER TABLES, the finest custom poker tables around, built locally here in Regina. Most of you looking for a poker table, have probably found it’s not easy to find someone in Saskatchewan who is making a decent, affordable table, but you will immediately recognize that our exclusive line of poker tables are not the cheapest, and NOT the most expensive...but clearly they are the FINEST POKER TABLES ON THE MARKET! Also GUARANTEED for 1 year!! We have a table for every decor and every budget. If you can’t find just the shape and style you’re looking for we can build it for you! Each custom poker table is handcrafted one at a time and our attention to detail will amaze you.

Elite Poker Tables Call Bryce at 531-8838

“The experience dealing with Bryce was very hassle free. I could not believe the selection and different designs that were available. These tables are definitely every bit of the word CUSTOM. I would recommend anyone wanting to or thinking of buying a poker table to talk with Bryce.” - J.Carpenter Estevan

SAFE CLEAN HEAT Where you want it, When you want it!

NOW WITH ULTRA VIOLET LIGHT TO KILL BACTERIA AND GERMS! • 4 Quartz Infrared emitters with Stainless Steel deflector coils • Accurate Digital Thermostat Control Full function remote • Dual DC fan, for more airflow and better heat output • Wooden cabinet on casters • Lifetime, washable filter • Overall 3 year warranty • Just plug in 110V

What are you sleeping with? We share our beds with approx. 2 million dust mites. Mould and fungi bacteria can be a trigger for allergy asthma sufferers. We clean our bodies, our clothes, our homes, our cars, and our patios - but never our beds! Human dropped 1 to 1.5g of skin debris everyday, which can feed 100,000 dust mites. According to korea research center’s thest report, there are 100 times more germs in pillows than the toilet


$19900 RAY200AB


Three Unique Features • The UVC Sterilizing Lamp kill 99.9% of bacteria and helps eliminate dust mites and germs that may cause asthma and, in some cases, lead to illness such as pneumonia. • The Vibrating Pad releases dust mites which cling to matresses and pillows, providing deep down cleaning.

3 MODELS $29999 - $49999 Heats up to 1000 sq. ft.

Bed and Upholstery Vacuums

• The Vacuum with its two-stage Micro Allergy Filtration safety and efficiently assists in the elimination of dust mites and their wastes from household beds.

Vacuum Master

375 Broad St at 2nd Ave N. Regina, Sk. Built-in Vacuums

Vacuums & Air Cleaners

Sewing Machines

306.543.7544 | 61





All PVC fences have routed posts and rails eliminating unsightly fasteners and providing much greater strength and longevity.


• Clean Installation / No Holes to Drill • Lifetime Warranty • Maintenance Free • Beautiful Limitless Styles

(with minimum 24ft of fence)

Expires Apr. 31st, 2012

• No Splinters, Staining or Painting - EVER! • Totally Hidden Screws • Slip Resistant Woodgrain Surfaces • Cooler on feet than wood • 5 Realistic Colours

418 Quebec St. Regina, Sk. Phone: 306.546.3990 pvc fence @

Prairie Cedar lindal homes may 2012_Layout 1 12-03-28 12:03 PM Page 1

One with


We are proud to offer you… The highest personalized service ever. The most competitive construction costs in years. The lowest mortgage rates since 1951. The best Lindal savings we have ever offered. The ability to build this year. The one & only builder that offers a Lifetime Structural Warranty.

Now is the perfect time to plan and build your new Lindal Dream Home!

Now Selling exclusive lots in

Emma Lake Saskatchewan

Independently distributed by: Douglas W. Pocha, President

Prairie Cedar Homes Inc. Serving Western Canada

In Sask. & Man. Toll Free 1 866 581-8777 In Saskatoon 306-241-7177 Canada’s Top Lindal Dealer

Given the Thumbs up by 62 |


See us at our new location this spring 802B Circle Dr. E. Saskatoon

photo by Shawn Fulton

Dewdney Ave


Erin Capp - Owner of Wood Ridge Flooring photo by Shawn Fulton

Park St. McAra St.

Elliot St.

435 Dewdney Ave | Regina Sk. | 306 352 4639


Winnipeg St.

Pamper, Luxuriate and Rejuvenate yourself in this intimate spa for two from Halcyon Spas. Inside or outdoors, it will become your favorite pastime. You’re worth it. Clip this ad from PINK, bring it with you to the experts at Halcyon Spas and pay Just $5699 plus tax, delivered. Offer expires May 31, 2012

1070 Albert Street (Corner Albert & 5th Ave) Tel (306) 525-2100


70 OFF %

regular catalogue prices Major Appliances, Furniture, Mattresses, Fashions & Footwear


sears outlet store | 1908 7th ave. regina sk.

DeDicateD to Business. Committed to YouRS

Peter Fourlas – ReaLtoR® Rock Bridge Realty LtD. 306.529.0009 64 |

Janessa Liebreich - ReaLtoR® Rock Bridge Realty Ltd. 306.530.3302

Dream Homes are an Affordable reality

Timeless elegance mixed with the perfect blend of modern design makes a Vivid Custom Home truly a class above the rest. Our design team will take your breath away when they make your dream home a one of a kind piece of art. As a localy owner operated company Vivid is proud to be able to offer you the best product for the absolute best value. Call today, Live the dream.

Tel: 1 (306) 591 4477 Email: Ray Rieger, Regina SK.

Living rooms aren’t what they used to be. Outdoor Lifestyles by Hearth & Home Technologies discards the stale notion that “living space” must be contained within the walls of your home. Our innovative products make it easy to extend the living and entertaining space into the backyard, deck or patio. You might even think of it as adding a new room to your house: the outdoor living room. When it’s time to transform your home’s outdoor space, think Outdoor Lifestyles by Hearth & Home Technologies.

Regina: 824 Fleury St. Regina SK. Phone: 1 (306) 781 8007 Fax: 1 (306) 565 3272

Saskatoon: 2206 Speers Ave. Phone: 1 (306) 244 2774 Fax: 1 (306) 244 2002

Lifestyle Cabinetry Personalized cabinetry designed to fit any style 1400 St. John St.

66 |

Regina SK


Gourmet Kitchens • Granite countertop and under-mount sink. • Maple Cabinets, dark or light color. • 2 Raised upper cabinets. • Crown mold to upper cabinets. • Pantry door - Maple with glass insert. • Moen single lever faucet c/w pull out spray • Stainless Steel front built-in dishwasher, microwave range hood combo • Under counter lighting • Water line for ice maker

Show Homes 4703 Glass Street (Harbour Landing) Weekends 1 - 5 pm Monday - Thursday 7 - 9 pm Daily 1 - 5 pm

4409 Padwick Road (The Landings) Weekends 1 - 5 pm Monday - Thursday 7 - 9 pm Daily 1 - 5 pm

10 Lott Road (Bower Estates - White City) Weekends 1 - 5 pm Monday - Thursday 7 - 9: pm

352 Prairie View Drive (Fairways West) Weekends 1 - 5 pm Monday - Thursday 7 - 9 pm

1829 N. Blake Road (Lakeridge Addition) Weekends 1 - 5 pm Monday - Thursday 7 - 9 pm

4121 Green Rose Crescent (Greens on Gardiner) “OPENING SOON” Call 525-9801 for preview

Contact Us:

533 Victoria Av., Regina, SK. S4N 0P8

(306) 525 9801

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PINK Magazine - Vol. 1 April 2012  
PINK Magazine - Vol. 1 April 2012  

PINK Magazine features women who are making a difference in the province through academia, sports, business and charity. With Saskatchewan b...