Real Estate Marketing by Rory Manning, Owner Broker Compadre Brokers

Welcome Homeowner,

It is an absolute delight to provide you with my marketing plan.

I was a mortgage banker for years and the key to my teams success was application of digital systems ahead of the other guy. I’ve always been really good with computers and data sciences. That made me a better lender. Now I’m a real estate broker and digital is where we make you money in this market.

I still write loans. In fact our new slogan is “Home and Loan” is One Word. But my true love has grown to be real estate sales. I’m good at the technical part, contracts and such. I was banker. They don’t let you screw up contracts.

But here’s the thing. I’ve always been a student of marketing and know the science that surrounds it. So the real estate equation is pretty obvious to me. It’s like this....

Competition for any scarce product drives the price for that product. Your house is one of a kind. It’s scarce. So the solution is simple. Increase competion.

So I learned digital marketing and those computer skills I got long ago are now creating thousands and thousands of views on ads and videos I create; now on homes I sell...hundreds of thousands.

Our association says 86% of agents don’t advertise. I’m here to tell you of those that do, only a small percentage get it right.

Let me help you get it right. There’s science to it.

Rory Manning, Broker

The Compadre Platform

In this portfolio, you’ll see a collection of our marketing strategies, education, credentials, experiences, strengths and how we give back to our community.

We take our business very seriously, and we are passionate about what we do. Our goal is to have you walk away trusting that we will be your go-to Real Estate Professional for life. As other agents grow frustrated with the surge of technology, we here at Compadre embrace it, educate ourselves regularly, and implement what we learn. I ripped my very first computer apart and learned what made it work. Since then, I’ve absorbed all the knowledge I could. I have several certifications, but my Real Estate Digiital Marketing REDM® is the most important to you right now. My long term success is largely due to my digital knowledge and ability.

We thrive on giving our clients what, unfortunately, most agents fail to. We run our business like a business, not a parttime hobby. It’s a full-time career for us, and we dedicate 100% of our time and energy ensuring that we are thoroughly knowledgeable not only in Real Estate and the current market changes, but also recognize the innovation, technology, and digital marketing trends.

I’ve closed $300 million in lifetime production, mostly for corporations I didn’t own. Compadre is my business and I strive to maintain an unequaled level of care for my clients.

Selling your home is one of the largest investments. Your personal and financial interests are our primary concern. Our goal is to make the sale of your home as seamless as possible. We guarantee it! - Rory Manning, Broker Owner

MEET THE TEAM

As Broker Owner of Compadre Brokers, Rory Manning says “I’ve finally built the company I always wanted to work for.” Coming from a corporate background Rory built sales teams for mortgage lending and real estate development corporations. As a producing manager for over 15 years, Rory closed over $300 million in sales and finance transactions with multi-billion dollars in lifetime team production.

Rory’s digital marketing reaches over 200,000 targeted and re-targeted buyers and sellers every month.

Karen Christian has over 25 years real estate experience. As Transaction Coordinator, Karen keeps client’s purchases and sales on track, on time and in compliance. She is our administrative liason coordinating agents, escrow and lender details.

There are many moving parts in every home sale and Karen keeps them all together for you and for me. Maintaining contact wtih escrow and serving as a contract backstop for agents and lenders. Timing in every transaction matters. Accuracy matters too. Karen works to insure we deliver Five Star service wtih every closing.

Tim Rose is Compadre’s Property Geek and Title Specialist. and allows our customers to be smarter about property documentation and better owners through knowing title conditions and limitations.

Coordination with Escrow and your Lender is a streamlined operation and our systems are designed to provide our clients with a seamless and secure trasaction.

Compadre Team

We are a growing group of California real estate and mortgage professionals. that believe in the programs and platforms Rory has built. We are community market leader and are co-owners at Compadre. Every agent that joins us eventually has the option to become an owner.

We care about people. We care about our communities. Our goal is to give more than we receive and then do it again.

Rory Manning

Karen Christian

Tim Rose

Credentials

California Real Estate Broker

California DFPI / NMLS Mortgage Loan Originator

Califonria HCD Retail Salesperson

A Rated BBB

100 Million Club 2x

CHBA Special Lender Award Winner Karras School of Negotiations Graduate IBM Dimensions of Professional Selling

SRES® Senior Real Estate Specialist

CPS Certified Probate Specialist

REDM® Certified Real Estate Digital Marketer® BPOR (Broker Price Opinion Resource)

OTC Construction Certified NHCB Certified New Home Co-Broker

IREP Internet Buyer Representative

NAR National Association of Realtors

SDAR San Diego Association of Realtors

QUOTE FROM RORY & THE TEAM!

We absolutely love what we do and we pride ourselves on integrity, service and a long list of satisfied clients. We believe that “Home and Loan” is One Word and our client’s financial health is just as important as how many bedrooms they need.

- Rory & The Compadre Team!

On

the Cutting Edge:

• Over 20 development and infill projects completed.

• Over $300 million in personal sales and finance production

• $1 billion in career team sales, finance and development production

• Top Regional Annual Production SW Bank

• Pioneered Compadre IList Platform - “Sellers Have Choices”

• Author “Selling Science Doing the Right Thing When You Sell

• Multiple Computer Certifications. Websites built in garage on weekends using Joomla.

• Over 25 years of satisifed clients

Doing the Right Thing:

• Amassador Vista Chamber of Commerce

• North Coast Weekend of Service, Food Drives, Backpack Drive, Christmas Outreach

• A+ Greater San Diego Better Business Bureau

• National Assocation of Realors “The One with the R®”

• Serving Seniors - Get your Free copy of “Moving On” a Guide for Downsizing Homeowners

GETTING YOUR HOME PREPPED AND READY TO HIT THE MARKET:

This is Where the Money is Made–

Most agents will Put a Sign in the Yard, Put the home in the MLS and Pray that it sells.

Our method is based on Preparation, Pricing and Promotion.

Fastest to Market is Not Always Best

Homes that show the best sell for the highest price. And having your home, not only show ready, but inspection ready is the most significant factor in the level of interest and price of offers when you list.

We have a comprehensive list of resource specialists, tradesmen, and subcontractors that can do anything and everything for you to help this process become as seamless as possible. And we would love to tell you about Compadre Concierge Program that allows you to fix now and pay at closing.

“Staged homes sell for 10% more on average.” National Association of Realtors

Pricing Determines How Your Sale Will Go

Pricing strategy in any market is the key to getting the best price. Understand that pricing your home high and hoping it sells is a losing strategy.

Do nothing and accept a cash offer and you will get a lower price.

Prepare properly (see above) and price in tune with the today’s market, not what the market used to be be or what it might be in the future.

Now let’s talk about promotion....

CLIENT CARE AND COMMUNICATION

We’ll be your partner as we work together to get you the best price in a timely fashion. We’re confident we can earn your trust and our policy is:

We Gurantee Thousands of Views for Your Listing

As your partner, we offer our expertise to help you make good decisions about the sale of your home and avoid costly mistakes. It starts with making sure your home is presented to its best advantage:

• 360 Degree Picture Virtual Walk Through of the home

• Floor Plans and measurements both inside and outside

• In-depth analysis and expert advice on pricing strategy for optimal results

• Free consultation with professional Home Designer / Stager

• Professional staging services as needed to attract buyers (optional full staging available at extra charge)

• Free Digital Marketing Optimization

• Checklist of recommended changes to your home to ensure optimal pricing

• List of reputable vendors for any work required

• Concierge repair and Knock Home Swap Options

• Synced lock box to track Realtor showings and feedback. then sent to you to keep you in the loop

While we market your home, we know you want to be informed and involved. To keep communications flowing, we’ll:

• Send a report on our marketing efforts and results twice per week

• Inform you of any market changes, mortgage rate fluctuations, sales trends, absorption rate, or any other factors that may affect the value or marketability of your home

• Provide you marketing materials to share with your neighbors, connections and on your personal Facebook page and other social media sources (Twitter, LinkedIn, Instagram, etc.)

HIGH-QUALITY MARKETING MATERIALS

The quality of marketing materials representing your home have a huge impact on how it is perceived in the marketplace. To position your home in its best light, we provide:

• Professional photographer to capture interior and exterior images

• Professional videography to create a high definition 2 to 4-minute virtual property tour with description of your home

• A high quality, full color four-page brochure featuring your home

• An individual property website which includes: o printable brochures o photo gallery o virtual tour o property map o reports for out-of-town buyers showing nearby amenities, school scores and distance, community information, city demographics, and a “contact me” button

• Quality lawn sign with solar lighting, our highly recognizable Compadre QR Code, and a customized texting feature directed to your home’s website

• Search engine optimization (SEO) of all marketing materials by Digital Marketing Print & Video for maximum online exposure

• All materials cell phone compatible (91% of buyers use cell phones in their home search)

• Online mortgage calculator to help buyers decide if they can afford to purchase your property (website and mobile app)

TAPPING THE POWER OF SOCIAL MEDIA AND THE INTERNET

A recent NAR report said that real estate activity on social media has dropped—but that’s because most agents do not understand how to use it effectively. Using our process, we get thousands of hits and shares per month. Your home will be exposed to a broad—yet targeted—audience by:

• Pre-market information to potential buyers currently searching with Coming Soon campaign

• Virtual property tour added to our YouTube channel with description crafted to enhance search engine optimization

• Boost Target Market paid advertisement on social media featuring the property tour video targeting 50,000 + views, comments, likes and shares

• System cookies on the backend of the marketing to capture target audience

• Online syndication that includes Realtor.com, Zillow, Trulia, Facebook, YouTube, Twitter, Craigslist, CompdreBrokers.com, Plus 52 other domestic and international home search websites with updates to keep your home in top spots

• Paid listing enhancements to keep your property in prime position on these sites

• Back end access to major real estate sites to create unique, attractive postings that are more accurate than MLS information

• Paid ads through Facebook, Google and YouTube identifies and analyzes online consumer behavior to target potential buyers looking in your area, even if they are hundreds of miles away- smart ads finds out of market searchers)

• Weekly Facebook Ad campaign exclusively to people who are categorized with a “Interested in Moving” residential profile per Facebook analytics

• Instagram posts about your home to reach the millennial market

• Contests and giveaways on social media promoting your home’s virtual tour

• Virtual tour and photos on www.KristaHomes.com with description written to enhance search engine optimization

• Constant analysis of online traffic data to tweak your campaign to increase traffic and conversion rates

• Craigslist ads posted locally and out of the area twice per week.

• Immediate follow-up to online interest or inquiries by phone or by sending video response via text or email

• Target market potential buyers that have previously interacted wtih Compadre systems.

ENGAGING THE REAL ESTATE COMMUNITY

Through our massive online and social media campaigns, we access thousands of buyers directly. But we also take pains to engage the real estate community.

• Cooperate with all Real Estate companies in North County and surrounding counties using multiple MLS services

• E-flyers sent to local and out of area agents with your home’s website.

• Contact preferred lenders for any prospective buyers in their network

• Email “Just Listed” e-flyer with links to your home’s website to thousands of local affiliates and partners in our database

• Announce price reductions to our national network of real estate agents

• Send property specific information to our internal buyers’ agents who receive hundreds of inquiries monthly

• Contact agents to request feedback after home is shown.

• Perform a reverse prospecting search to identify prospective buyers in MLS

• 1000 EDDM to your neighborhood and our “most likely to buy list.

TRADITIONAL MARKETING ON STEROIDS

• Send direct mail and email flyers about your home to our database of clients

• Share your listing with Compadre spehere of influence and in active in market clients.

• EDDM Postcard - 500 to 1,000 people in your specific neighborhood

• Deliver tri-fold color brochure to your immediate neighbors

• Mass mail “Just Listed” cards to your neighborhood and target areas with multiple homes..

• Your home and sales information to outgoing geo-phone team callling likely geo-products.

³ Listing information in North County Daily Landing

• RESAS International Post

Though we are experts at online and social media marketing, we don’t ignore traditional methods that are still effective. In our campaign, we also:

BEHIND THE SCENES

While all this activity is happening, we’re also working behind the scenes to make sure your home gets the most exposure so it sells at the best price in a timely manner. We also gather all information necessary to ensure a smooth transaction. To that end, we:

• Immediately send video responses to buyer leads via e-mail and text

• Improve the marketing of any under-performing marketing campaigns by analyzing & viewing results of campaigns

• Meet weekly with the team to keep on top of each step in the marketing campaign of your home

• Price the property correctly the first time to widen the window of buyer showings

• Reassess pricing if online traffic is not converting into offline tours

• Answer any questions that arise throughout the transaction via our full staff of specialists

• Use Sentri-Lock Lockbox to monitor agent showings to get fast feedback

• Research ownership and deed type from Title Company

• Research property’s current land use, zoning, deed restrictions and easements

• Research tax records to verify full and complete legal information is available to prospective buyers and buyer’s agent on MLS printout

• Verify that your property is free of all liens

Once the sale of your home is pending, we stay proactive, not reactive, to make sure the process goes smoothly and efficiently by:

• Verification with agent and lender to ensure buyer is properly qualified, ready and able to purchase (verified employment, reviewed taxes, bank statements, credit report, 1003, etc.) before accepting the offer

• Bi-weekly communication via e-mail about status and progress of sale

• Text message and e-mail reminders to you about appointments and deadlines of escrow, seller disclosures, buyer inspections, appraisal report, buyer final walk through, signing loan documents, and final closing documents

• Constant communication w/ cooperating side agent and Lender to give accurate feedback to seller about status of loan, and escrow

CLIENT TESTIMONIALS

“I went to Rory after I tried to sell my house with another realtor. My home is very new and I was puzzled that we had no interest from buyers in the first 30 days. The Compadre plan helped me get my house right and between the page and video views, the numbers were really big and we closed with a very good deal.

- BJ & Sadie

Rory has helped us three different times. We’re moving out of state but would defiinitely recommend him to any buyer or seller. He helped us get qet qualified for our first home.

We wanted a fixer and hel helpled us find it. After we remodeled, he refinanced us into a better loan. And now several years later, he sold our home for a very good price.

- Steve & Monica

Rory’s team was very organized and knowledgeable with the market in Vista. The communication from start to end was very efficient, and the house sold very qu enabled us to select the best offer.

Electronic disclosures were sent timely and reviewed with us to insure we understood all disclosures. I highly recommend this firm. They way they market is very impressive. Super high tech stuff.

- Scott Family

My husband and I had never sold a house before and we were a bit nervous about finding the right realtor to help us out. We also moved to Big Bear before the whole process started, so we needed someone who could help us out with being far away. Rory did such good job on our loan, when we learned he opened a brokerage has was our choice.

They took care of everything for us and we didn’t have to do a thing. We had tenants in the house, so they dealt directly with the tenants, then kept us informed of everything that was happening. They were always responsive whenever we had questions or requests. They were well informed of the area and we could tell that they really truly knew what they were doing and talking about. We let them run the show, and they did a brilliant job.

-Andrew & Cassie

“Unbelievably amazing....words can not describe how Rory and the Compadre people performed. Our home sold in one day for $50k over ask, and Rory was able to manage our counter offers to insure our hot spots were not issues.

It was really good to work with you guys.

-

Jay and Sarah

He got us going on an ADU to be built for my mother in-law just as soon as we moved in.

I had no idea how we were going to live with her, but it’s actually OK. This wasn’t an easy deal but they never let us get excited. because we always knew what what was happening. Thank you.

-Yolanda & Douglas

We use Rory to find and sell our flps. He’s a smart guy and is very innovative in how he finds our deals. He preaches this Scientific Selling approach and it works.

But he uses the same approach to finding our house. He did an entire direct mail program just to find us a single houses. And you know how you search for something online and then stuff like it finds you? He does that.

-Eric & Tina

Rory is a really smart guy and all his home loan knowledge really helped us. First time home buyers CAN buy a house here. It’s work, but he stuck with us fromstart to finish. He’s kind of a teacher and he uses a lot of video in the all the suff he does. It’s pretty cool.

-Cameron & Karen