Case Study | Sustainable Merchandise Collection for GK Denmark

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Case stor y client case

The sustainable merchandise collection We are happy to see more and more

“The client I worked with is a leading

products for their promotional

and service partner. They focus on

organizations turn to sustainable

merchandise collection. However, it

is not always clear what this means for your company. Finding several

products that can be combined into

a collection and embody your brand’s values, can be quite challenging.

Our Danish Account Manager Nikolaj JØrgensen tells you more about a

recent sustainable project he’d been working on.

end-to-end technical contractor

sustainable and smart solutions for

heating, ventilating, cooling, building automation, electrical installations and plumbing.”, Nikolaj explains.

Promotional merchandise is common for big organizations. This client has

over 3.000 employees working from more than 100 offices in Norway, Sweden and Denmark. “A solid

company like this uses many types

of merchandise such as notebooks, pencils or other materials that they can offer their clients.”

The organization: “The organization highly

values this sustainability part of their business. Their merchandise

needed to share this

story as well. The first

assignment was selecting products that were both sustainable and could be combined into a

collection.”, Nikolaj says.

The experienced account

manager ordered several samples in order to make the perfect combination and test the quality.

Nikolaj continues: “Step two was creating a

webshop providing

access for all 100 offices to the merchandise

collection selected by the

company’s headquarters. However, I advised them to sent sample orders to the different offices first, so they could test them.

After this test phase, I had the factory process the

bulk order. Just a small step into eliminating

waste, because we knew

the offices would actually

order the merchandise via our webshop module!”


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