Community Integrated Care Mini Brand Guidelines We really recommend that you read our full Brand Guidelines to familiarise yourself which with our new brand but this two-page summary should hopefully give you the key points you need to start using our new branding correctly. Our Brand Mark At the heart of our new visual identity is the Community Integrated Care logo. It is one of the most important assets of our brand image. You must only use the official, authorised version of the logo (which can be found on Click or by contacting a member of the Marketing Team). You must never alter our logo in any way or attempt to recreate it.
Exclusion Zone This specifies the space around the logo that should remain free of imagery and/or typography. The area can be judged by the use of the top bar taken from the logo. Size and Scale The logo should never be reproduced smaller than 25mm wide for printed materials. If re-sizing, the scale must remain proportional and equal to the original. Stretching of the logo is not permitted, nor is using distorted or pixelated versions.
Min size 25mm
Colour
The Strapline
Our logo mark is made up of three spot colours from the Pantone Matching System
People Passion Potential
Pantone 212 Uncoated C:0% M:72% Y:11% K:0% Pantone 306 Uncoated C:75% M:0% Y:7% K:0% Pantone 1375 Uncoated C:0% M:40% Y:90% K:0%
The Community Integrated Care strapline is based around our key messages:• We are Proud of our People • We Care with Passion • We Believe in Potential The strapline is only to be used on top-level, generally external communications, by the Marketing Team. If you do feel that you need access to the strapline for a piece of communication, please contact a member of the Team for advice.