For Zones 1 through 6, we further pre-qualify who we mail to based on a minimum household income of $160K, or minimum home value of $850K.
CM Readers
74% Married
80%+ College Educated
72% Have Children
40% Own A Second Home
Median Age 47
Median Income $185,000
Median Home Value $850,000+
Dine Out 12+ Times Monthly
ZONE 5
Atlantic Highlands • Highlands
Lincroft • Middletown
ZONE 6
Freehold Township
Freehold Borough
Renovation Without Hesitation
When it comes to installing frameless shower enclosures, quality products and skilled technicians make all the difference
Purchasing a frameless shower enclosure is often the most expensive part of a bathroom renovation. For that reason, it is important to understand the differences among the many products on the market today. Tom Basile of Precision Shower Doors, an industry veteran with more than 40 years’ experience, offers advice and great tips to help you be an educated consumer.
Q) It seems everyone is selling frameless shower enclosures. Are they basically all the same?
A) Great question. The simple answer is no, frameless shower enclosures are not all the same. In fact, there is a great disparity between products.
Education is the key to getting value for your money. A frameless enclosure consists of glass and hardware, but quality can vary greatly. Hiring someone with the right experience and expertise in the measurement, manufacture, and installation is just as important as finding the right product.
Glass Durability
Clarvista® glass is patented specifically for shower enclosures. It is nonporous and will not stain. Clarvista® is permanent. Less expensive glazing quality glass is porous, and once stained, it is permanently discolored and will always look dirty.
Caution! After-market coatings are mostly temporary and often sold with exorbitant markups. If you purchase the correct glass, you will have no need for costly add-ons.
Glass Clarity Fact: “Clear glass” is green, and depending on its origin, it can be very green. Starphire® ultra-clear glass by Vitro Glass is the industry’s clearest choice. Unlike conventional clear glass,
which gets darker and greener as it becomes thicker, the clarity of Starphire® glass actually intensifies with greater thickness. Because of its unparalleled clarity, Starphire® glass also offers exceptional color fidelity.
Glass Thickness
1/2” glass is the preferred thickness for structural stability. 3/8” glass is often used to compensate for low-capacity hinges, and is inferior. All factors being equal, the cost difference between the two is negligible, so 1/2” is recommended.
Hinges + Hardware
While most shower door hinges look similar, the true measure of a quality hinge is in its weight capacity and function. Soft closing hydraulic hinges with capacity of
250 pounds are the best in the industry, allowing for the widest doors (up to 40”). The soft close feature prevents damage to the enclosure caused by slamming with low quality spring-loaded hinges.
Expertise
Even the best materials will not compensate for poor craftsmanship. From accurate measurement to precise manufacture to final installation, each step is crucial to ensure your shower remodel will live up to your expectations for years to come. It’s important to use a reputable, reliable company. Remember, after-sale service can and will be needed throughout the life of the product. A professional will stand behind the product and make themselves available for maintenance in a timely manner. When possible, visit the vendor’s showroom and test the displays. Ask questions. Demand answers. Make sure all necessary costs are included in the quote — glass, hardware, installation, and removal of your existing shower door. Leave nothing to chance.
We hope these tips will help you make the most educated decision when purchasing your shower door. Be diligent about making an apples-to apples comparison, because false comparisons are useless. In the end, satisfaction is the only metric of the true cost and value of the product. Be more suspicious of a cheap price, as no one sells something for less than it is worth.
Basile welcomes all those seeking a quality frameless shower enclosure to call, email or visit Precision for the facts. The team at Precision will answer your questions free of obligation, review and critique any competitors’ quotes and offer a free comparative quote. Whether you decide on a Precision manufactured product or not, you can do so with all the facts.
EDITOR-IN-CHIEF
RYAN LOUGHLIN
SALES DIRECTOR AND GENERAL MANAGER
ROSEANNE SOFIA
ASSOCIATE EDITOR
EMMA SYLVIA
OFFICE MANAGER PAM ROGERS
ACCOUNTS PAYABLE
SHIRLEY ST. CLAIR
REPORTERS
BILL CLARK
MATT DOHERTY
REBECCA KING
LILIANN PARAS
DESIGN DIRECTOR
DEBBIE MCKENNA
PHOTOGRAPHERS
JOHN ARCARA ANDREI JACKAMET
ANDREA PHOX
JOE LYPOWY
PUBLISHER AND OPERATOR
DIRECT COMMUNICATIONS & CONSULTING, LLC
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JULY EVENTS CALENDAR
EVERYDAY TUESDAY (JULY 8, 15, 22, 29)
Tuesdays on Broadway
Visit Long Branch weekly for a night of arts and culture.
3rd Ave & Broadway, Long Branch 7pm - 8:30pm
For more information, visit longbranch.org
EVERY THURSDAY
(JULY 3, 10, 17, 24, 31)
Thursdays Rock Concert Series
Head to Downtown Freehold for their annual Thursdays Rock Concert Series, a night of favorite local bands.
Hall of Records, 1 E Main St, Freehold 7:30pm - 9:30pm
For more information, visit downtownfreehold.com
EVERY FRIDAY (JULY 4, 11, 18, 25)
Funky Fridays Gazebo Concert Series
Go to Freehold every Friday night for a night of local artist performances.
Hall of Records, 1 E Main St, Freehold 7pm - 9pm
For more information, visit downtownfreehold.com
THURSDAY, JULY 3
Colts Neck Independence Day Celebration
Celebrate Independence Day with the Colts Neck Community Band and CN ROTC Color Guard for a night with food, music and more.
Bucks Mill Park
147 Bucks Mill Rd, Colts Neck 6pm - 10pm
For more information, visit coltsneckbusiness.org
Big Bang Baby
Bar Anticipation hosts live music with Big Bang Baby.
Bar Anticipation, 703 16th Ave, Lake Como 10pm - 1am
For more information, visit bar-a.com
FRIDAY, JULY 4
Oceanfest
Celebrate Oceanfest in Long Branch, with a night of food, rides, sand sculpting, live music and the biggest fireworks display in NJ.
Long Branch Promenade
1 Cooper Ave, Long Branch 1pm - 10pm
For more information, visit longbranchchamber.org
SATURDAY, JULY 5
Spring Lake Art Walk
Walk down in Spring Lake for a self-guided tour of local artists and their work.
Main Shopping Area, Spring Lake 10am - 2pm
For more information, visit springlakechamber.org
SUNDAY, JULY 6
Classic Car Show & Oldies Day
Take a drive down memory lane at this classic car show.
Monmouth Park
175 Oceanport Ave, Oceanport 11am - 5pm
For more information, visit monmouthpark.com
MONDAY, JULY 7
The E Street Shuffle
A tribute To Bruce Springsteen and the E Street Band — live in concert!
Pier Village Concert Series
Promenade at Pier Village, Long Branch 7 pm
THURSDAY, JULY 10 - SUNDAY JULY 20
Summer Shakespeare Ensemble
Brookdale Performing Arts Center presents a summer of Shakespeare on their Lincroft campus.
Brookdale Performing Arts Center
765 Newman Springs Rd, Lincroft
For more information, visit brookdalecc.edu
SATURDAY, JULY 12
Christmas in July Santa Paddle
Grab your paddle board and best Santa outfit for a paddle day on Spring Lake. Spring Lake, Spring Lake 10am - 11:30am
For more information, visit visitspringlake.com
SUNDAY, JULY 13
Bands on the Sand
Head down to Long Branch for a free concert series on the beach. West End Beach, 1 West End, Long Branch 7pm - 8:30pm
For more information, visit longbranch.org
3rd Annual Highlands Pride Fest in the Park
Celebrate Pride in July with a day of live music, vendors and a wine and beer garden. Huddy Park, 329 Bay Ave, Highlands 2pm - 8pm
For more information, visit facebook.com/HighlandsNJ
SATURDAY, JULY 19
Arts and Crafts Fair
There are more vendors than ever at the 51st Atlantic Highlands Arts and Crafts Fair. Veterans Park
51 Bay Ave, Atlantic Highlands 10am - 4pm
For more information, visit ahhistory.org
WEDNESDAY, JULY 23 - SUNDAY, JULY 27
Monmouth County Fair
Head down to Freehold for a county-wide event with exhibits, rides, fireworks, garden competitions and more entertainment. East Freehold Showgrounds 1500 Kozloski Rd, Freehold
For more information, visit monmouthcountyparks.com
SATURDAY, JULY 26
Navesink 4 Mile Run - 2 Mile walk
Stay fit at the end of July with a Run/Walk hosted by the Jersey Shore Running Club. Jersey Shore Running Club
120 Market St, Red Bank 8:30am - 10am
For more information, visit runsignup.com/ Race/NJ/Middletown/Navesink4
SATURDAY, JULY 26 - SUNDAY, JULY 27
Italian Festival & Wine Taste
Enjoy a classic Italian summer on the Shore with great wine and food. Monmouth Park
175 Oceanport Ave, Oceanport 11am - 5pm
For more information, visit monmouthpark.com
Are you tired of going back to see your provider every few months for more temporary lip filler injections? Are you upset with the pain and swelling with each lip injection? Are you frustrated by the lumps and bumps and irregularities that you get with filler injections? Are you worried about a fake (duck lip) look you may get with fillers? Are you concerned about getting these foreign substances injected into your face that you may react to and or affect your long term health? Have you ever been told your lips are so thin and shapeless that fillers won’t work or help? Well now there is an answer and it’s called... The Vermillion Lip Advancement, a breakthrough procedure that can replace expensive lip fillers.
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6. Removes many of the vertical lines/wrinkles above and below the lips from aging
7. Shortens the hanging long space between the lip and nose for a more youthful appearance
8. Natural looking full lips that can be designed to your desired shape and size
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10. Can lift up the sagging corners of your lips
Local History Captain Joshua Huddy — a Monmouth County Folk Hero of Revolutionary War Time
BY WILLIAM GARDELL, MA
Captain Joshua Huddy was a patriot who served during the American Revolution and participated in battles and events in Monmouth County and elsewhere. Born in Salem County, NJ to a Quaker family in 1735, Huddy moved to Colts Neck after his second marriage to a widow named Catherine Applegate Hart. Together they operated the Colts Neck Inn, which still stands to this day. Huddy was not the typical Quaker. He was known to enjoy his drink, was quick to fight and was expelled from the Quakers “Community of Friends”. As the American Revolution came to New Jersey, Huddy quickly distinguished himself as a capable soldier and leader of men. He served as an officer in the Monmouth County Militia as an artilleryman. He would participate in several battles throughout the war, including Germantown in Pennsylvania in 1777 and the Battle of Monmouth which took place in Freehold, on June 28, 1778. It was at Monmouth that Washington’s Continental Army made its first successful stand against British regulars in the traditional European style of fighting.
He also served as a privateer — essentially a pirate authorized to commit piracy against the enemy in wartime. He captained the Black Snake, a14-man whaling boat with a single cannon.
In addition to raiding British shipping and generally being a thorn in the side of the British forces Joshu or “Jack” Huddy as he was known, also took part in some controversial exploits. He participated in the hanging of Philip White, the adult son of a wealthy Freehold Farmer and supporter of the British Crown. He also helped capture and execute a man named Stephen Edwards of Shrewsbury in 1777. Edwards was accused of serving as a spy for the British. These men were hanged without proper trial, and this would come back to haunt Huddy.
In September of 1780, Huddy was at his home in Colts Neck when it was attacked by a group of Loyalists led by Colonel Titus Tye. Tye was an African American slave from Monmouth County who escaped and joined Lord Dunmore’s Ethiopian Regiment, a unit made up of slaves who would serve the British cause in exchange for their freedom. Tye’s men surrounded the house, but Huddy fought back, moving from window to window firing multiple muskets, attempting to make it seem like he had other men helping him. In fact, he was only aided by his servant, a woman named Lucretia Emmons. Tye’s men set fire to the building and Huddy agreed to surrender if they let his servant go and they extinguished the flames. They agreed and Huddy was taken prisoner. En route back to Sandy Hook via the Shrewsbury River in canoes, Tye’s men were ambushed by Monmouth Militiamen and Huddy jumped out of a canoe and swam to safety. Huddy suffered a bullet wound to his thigh but survived. Col. Tye was wounded in the wrist and died of his wound soon afterwards.
However, fate would catch up with Huddy, as he would be captured by the British a second time in 1782, this time while commanding the defense of the Blockhouse or small fort in Toms River. His 25 men were forced to surrender to 80 British troops. Huddy would be brought to a spot by Loyalists in what is now Highlands on April 12 1782. He was executed by the friends of Philp White and Stephen Edwards in the same fashion as Huddy executed them. Captain Huddy was a folk hero even in his own lifetime in Monmouth County and is still remembered as such to this day.
Tougher
Leather than
Rock ’n’ roll fashion designer Christian Benner embraces sobriety, flourishes
in Asbury
BY EMMA SYLVIA / PHOTOS BY ANDREI JACKAMETS
he year is 2022. Sitting on a bench on the Asbury Park boardwalk – as thousands of people do every summer – Christian Benner parks himself there for several hours, gazing at the ocean, before thinking, “This is it. This is where I belong.”
It all sounds fairly dramatic, but his revelation was ultimately true, as for the last several years Benner has based his fashion design business — Christian Benner Custom — out of his showroom at 910 Main Street in Asbury Park. It’s there that he puts out some of the most rockin’ of rock ’n’ roll threads available, specializing in vividly distressed leather
But his roots in the area start decades earlier, back in the 1980s, when Benner grew up just a stone’s throw away in nearby Wanamassa. As a child, he attended the YMCA nursery school in Asbury Park.
“We used to have to run in and run out,” Benner recollects, reminiscing on a time before the modern version of Asbury Park began to flourish. “It was like the apocalypse. We never came over here,” he re -
As his junior year of high school approached, Benner attempted to figure out what his goals for college were. A guidance counselor approached him and said, “You’re not going to college.”
So much for encouragement.
“She basically said, ‘You might as well give up.’” Benner recalls. However, a friend in Florida urged Benner to travel south and attend art school. He did so for two years, before being offered an internship, which resulted in him dropping out of school and pursuing that before heading to Philly and to acquire a degree in fashion marketing.
And then he did what almost every person aiming to make it big in fashion does: He moved to New
Benner worked for seven years in retail fashion and began to get into display work, where he finally felt like he could showcase his creativity. “But over the course of years, I either left or got fired from jobs. I couldn’t do it. I either had an ego or I couldn’t take their ego.” A former boss of Benner’s that remained as a good friend offered him a job at Victoria’s Secret, where he worked under the creative director.
“It was a big, corporate job,” Benner says, “and it was the most ruthless, cutthroat thing I’ve ever done in my life.”
He continued to search for what he believed his purpose to be, and in the meantime, stumbled upon some dark days.
“That’s when I discovered partying. I thought that was the answer to everything. It became my escape. The second I wasn’t at work, I was hanging out at these bars. As time went on, I got worse with addiction. You get to a point where you rely on it to be happy.”
Benner pondered his life and career as he turned 30, comparing himself to friends and colleagues who were beginning to get married, have kids, and as Benner puts it, “doing stuff with their lives.” It was then when he encountered a bartender that he recognized, walking down the street and holding a yoga mat. “I said, ‘You look great,’ and he said, ‘I got sober.’” He brought Benner to an AA meeting. “I saw other artists, musicians, actors, teachers, lawyers – everyday people. It was the most surreal thing I’d ever seen. These people were sharing their stories, and it was the first time I felt relatable. ‘You guys feel that way too?’”
While Benner puts his family above anything else, thanking his parents for a fantastic childhood, he feels that as a boy growing up in the 90s, he wasn’t able to express his feelings properly. “AA felt like the first time I shared my feelings and people were listening. It put everything into perspective.” With these new realizations, Benner left his corporate job and began a whole new approach to life while sober.
“I had all this energy inside of me,” Benner says, “and I needed to release it.” His main inspirations came from people-watching in NYC, as well as rock ’n’ roll (and Benner now gestures to a sign in his studio, a blaring light that reads “ROCK & ROLL SAVED MY SOUL”). As he listened to music, he would paint his own clothing.
Social media began to become prevalent in the culture, and Benner began posting some of his works – and people began to ask if his clothing was for sale.
“Within the first six months, I got a call from [Lady] Gaga,” Benner recollects. “I started getting calls from other musicians, celebrities and actors.” His main source of inspiration was the self-expression of the early days of punk rock, dating back to the late ’70s and early ’80s in NYC and London. “People were altering clothing and expressing themselves. You could portray a message through clothing.”
It was with this self-expression that Benner rejected the ideals of fast fashion and aimed to make his story a part of his work. This resonated with his clients, leading to him producing jackets for Carrie Underwood and Miranda Lambert for the Grammys.
Benner always aims to insert his client’s personality into the work. “It almost became like therapy for me and the client. I think that’s what people fell in love with; the fact that it was so personal. There’s not a single person I’ve made a jacket for that I haven’t spoken to on the phone; whether it’s a celebrity or someone down the street. I’ve created some of the most amazing relationships because of that.”
While still working in his small NYC apartment, Benner was approached by Jason Flom, a music industry executive and philanthropist, who said: “I know nothing about fashion – but I know what a rockstar is, and you’re one of
them.” Flom offered to become Benner’s business partner. The two joined teams and six months later Benner opened his first shop in the city.
“It was mind-boggling to me that people enjoyed what I was doing,” Benner says. “Some of my favorite musicians called in. Guns N’ Roses, Aerosmith, Bruno Mars, Lenny Kravitz – I never questioned it; I just kept going.”
He recollects his Guns N’ Roses gig as one of the most fun. “A woman comes in, puts six jackets on the counter, and says, ‘I work for Guns N’ Roses; I’ll take them.’” At midnight, she texted Benner and said the jackets were a hit, with the band wearing them in front of a quarter million people – and then they ordered more for future gigs. “This was the first time I had a consistent, prominent figure as a client.”
Benner attests to the fact that art is one of the most prominent ways that you can express yourself, and he used his clothing as an outlet for his feelings and voice. Though he gets frustrated sometimes with himself and his search for perfection, he knows that you hardly ever create a masterpiece when you aim to do
just that. “I strive to create the best piece, and when I get frustrated or change it, people still love it.”
It was during the pandemic that Benner realized he was starting to fall out of love with his city lifestyle, isolating further as restrictions tightened in the epicenter of Covid in the United States. As his lease for his shop came up in 2022, he realized that this was his sign to leave the city. “At the same time, my friends and family said, ‘Asbury is a cool place. You shouldn’t neglect it; it’s your home.’”
It was then that Benner, with his dog by his side, went to the Asbury Park boardwalk and realized that this was where he was meant to be.
“I am the best person I’ve ever been because of it,” he says. “Mentally, I’m the best I’ve ever been. My work is better. The little stubborn kid with an ego never imagined coming back. The community here is friendly, accepting and curious. This is the rest of my life; this is home.”
His showroom began as a white-walled, empty space – now, every inch is covered in band paraphernalia, with custom leather jackets hanging on racks on the walls, incense filling the air and of course, music playing on a nearby record player.
“To show people my store and have them hear my story and see my work in a place that’s evolving? It’s the best thing that ever happened to me.”
For more info, go to ChristianBennerCustom.com
Coastal Living Awaits You
OCEAN VIEWS
350 Ocean Avenue, 305, Long Branch | $2,599,000
Exquisite 2-bedroom, 2.5-bathroom ocean view unit at South Beach with high-end finishes and semiprivate biometric elevator. Building amenities include a saltwater pool, gym, concierge, and 2-car garage. Web# 22506245
OCEAN VIEWS
345 Second Avenue, Long Branch | $1,999,999
Discover contemporary coastal living at The Seashore, where 14 luxurious townhomes offer open concept floor plans. Each townhouse offers many amenities including an elevator and approx. 800sf rooftop deck. Scan QR code below. Web# 22418644
WATER VIEWS
24 Baruch Drive, Long Branch | $2,199,000
Stunning new construction with river views, 4 bedrooms plus office, 4 bathrooms, chef’s kitchen, luxe primary suite, and recreation room. Minutes to the beach with river access—ideal as a home or vacation getaway. Web# 22512145
2 BLOCKS TO THE BEACH
167 Chelsea Avenue, Long Branch | $1,499,000
New construction with open concept living, fireplace, chef’s kitchen, dining room, office, and basement. Versatile year-round or beach home. Web# 22500262
Teacher Feature
Name: Gail Maher
Title:
Math Teacher
Place of Employment:
Wall Intermediate School
Town of Residency: Wall
Q: What do you love about teaching, and what keeps you coming back each day?
A: I love the students. I teach math, and when you think about math, you don’t really think there are a lot of students that love it. But it’s a joy to see when they “get it.” They spark when they get it.
Q: What is the most challenging thing about your job?
A: Probably all the different things that have to do with regulations or making sure that you’re doing the SGOs and SGPs and things like that that come from the state, when you could be taking that time and spending it with the kids.
Q: What was your own school experience like as a kid? Did you enjoy school?
A: I enjoyed school. I liked math. I started in banking, probably because of the numbers, and then became a teacher later in life.
Q: If you could add one new subject that every kid would have to take in school, what would it be and why?
A: I would add maybe a “mindful moments” class, or topics where they’re gonna grow as a human.
Q: What is the most important thing that your students have taught you?
A: To enjoy what you do.
FIRST RESPONDERS Q & A
Name: Kevin King
Title: First Lieutenant
Place of Employment: Elberon First Aid
Town of Residency: Monmouth Beach
Q: What initially made you want to be a first responder?
A: Because it's a family tradition. My father (Charles) is still an active firefighter with the Monmouth Beach Fire Department and my grandfather (Harold Metzler) on my mom's side of the family was a paid Firefighter in the City of Long Branch. My Brother (Kyle) and I are also Firefighters with Monmouth Beach Fire Department. I also belong to the Long Branch Fire Department.
Q: What do you find to be most rewarding about this kind of work?
A: Making an impact in people's lives, no matter how big or small, Providing compassionate care while supporting them during a trying time. I also enjoy mentoring the young members on the squad. It gives me an opportunity to share my knowledge with them and help guide them through their careers in Volunteer EMS and wherever they might want to go into the future. I've built relationships that will last even when my career is done.
Q: What is the hardest aspect of the job?
A: Balancing events and other squad activities around my free time while also trying to spend time with family and friends. Equally accepting positive and negative outcomes on critical calls.
Q: Do any aspects of the job ever scare you?
A: At times when I don't have any information about the call, or dealing with pediatric patients because they will deteriorate so quickly.
Q: What was your most memorable experience on the job so far?
A: When I was younger I had epileptic seizures, and I've been seizure-free for over 40 years without medication or any follow ups with doctors. Since I've gotten into the Volunteer EMS, I've dealt with numerous seizure patients, which allows me to be empathetic with the patient's family as well as the patient.
Everyone knows that nothing beats summer down the shore. Residents from across the state – and even the tristate area – flock to Monmouth County to spend a day at the beach, peruse the seasonal fairground, and soak in the rays while secretly wondering if Bruce might show up. But should you find yourself looking for a few fun things to check out between now and Labor Day, here’s a list of things that you have to look forward to this summer…
Oceanfest
The Fourth of July this year has no shortage of festivities occurring up and down the shore. You can head down to the Long Branch promenade on July 4th, 1pm - 10pm for live music, family-friendly activities and fireworks after dark.
Learn more at longbranch.org
Monmouth County Fair
A county-wide event that’s perfect for all ages, the Monmouth County Fair celebrates its 50th anniversary in 2025. Monmouth residents and visitors alike can flock to the East Freehold Showgrounds at 1500 Kozloski Road in Freehold Wednesday - Sunday, July 23-27. There will be free entertainment, from stunts and live music, to pro wrestling, wildlife, vendors, historical exhibits – and much more.
Learn more at monmouthcountyparks.com
Belmar Sandcastle Contest
Nothing says “summer” like getting crafty at the beach. Competitors will gather on Wednesday, July 16, at the beach between 17th and 19th avenues in Belmar for the annual Sandcastle Contest. Divided into different age groups, judges will evaluate each contestant for their originality, creativity, resourcefulness and use of accessories.
Learn more at vacationinbelmar.com
Downtown Freehold events
Freehold may be a few miles from the beach, but it is still thriving this summer. And in downtown Freehold events, parades, festivals and concerts are frequent throughout the season.
“We’re super excited for our summer events schedule. The public has a lot of events to look forward to, from our Summer Rocks concert series to our farmers market and all of our gazebo events,” says Jeffrey Friedman, Director of Downtown Freehold. “As always in Downtown Freehold, there’s always so much going on, and we hope people have a great time.”
Learn more at downtownfreehold.com
Manasquan Fireman’s Fair
From Tuesday to Saturday, July 29 - August 2, Manasquan residents and beyond will enjoy the 2025 Fireman’s Fair, partaking in an annual tradition of rides, games, food, beer gardens, and a $25,000 super 50/50 raffle.
Learn more at squanfiremansfair.com
Belmar Friday Night Concert Series
Belmar’s Friday Night Concert series returns to its downtown for summer 2025. Attendees can enjoy music every Friday through August 29. Admission is free – just bring your own lawn chair, refreshments, and sit back and relax to some of NJ’s best local talent.
Learn more at vacationinbelmar.com
Whale Watching in Highlands
It’s easy to take the beauty of the ocean for granted when you live just a short drive away. This summer be sure and get out on the water with friends and family to get a chance to see some of the most magnificent creatures in the North Atlantic.
Learn more at seastreak.com
Historic Longstreet Farm
From Memorial Day to Labor Day, enjoy extended hours at Holmdel’s Historic Longstreet Farm. The space has been transformed to transport visitors back to the 1890s, to witness an accurate representation of daily activities from the 19th century. The farm features a plethora of free events throughout the summer, sure to please any history fan.
Learn more at monmouthcountyparks.com
alike. This summer, head down to their 2025 Concerts and Events series, with some of the best local talent around. Featuring Bands by the Beach, Bands on the Sand, Thursdays by the Sea, and Tuesdays on Broadway, there’s sure to be a sound for everyone.
Staff pick: Stop in on Monday, July 7, to catch Asbury Park’s own Springsteen tribute The E Street Shuffle perform a live concert at 7 p.m.
Learn more at longbranch.org
ited towns in Monmouth County – and for good reason. Whether you’re downtown or on the boardwalk, there’s always a plethora of shopping and sights to experience. This summer, the boardwalk welcomes a swathe of unique new businesses for you to check out:
• Mutiny Beach (not to be confused with their downtown location, Mutiny BBQ)
• It’s Taffy
• Palmetto Restaurant
Pier Village Concert Series
Pier Village is always one of the premier places to visit for tourists and locals
New Asbury Park
Boardwalk Businesses
Asbury Park is one of the most vis -
• Promised Land
• Sweet Tooth
• Unwind Records + Comics
Heading to the beach? You’ll need a badge for that. Here’s what it’ll cost you to get your toes in the sand this summer.
The lawn’s about to get packed as another summer of concerts returns to the PNC Bank Arts Center in Holmdel. Here are our picks for some must-see performances for the months of July and August.
Thomas Rhett: Better In Boots Tour, July 10
Don’t miss Thomas Rhett live July 10th—get your boots on for a night of chart-topping country hits and unforgettable summer energy!
Toto, Men At Work and Christopher Cross, July 25
Experience a legendary night of rock and ’80s nostalgia with Toto, Men At Work, and Christopher Cross on July 25. Secure your tickets now!
Goo Goo Dolls and Dashboard Confessional, Aug. 1
Catch Goo Goo Dolls and Dashboard Confessional on August 1st for a night of iconic alt-rock and emo anthems. Don’t miss this unforgettable show!
The Doobie Brothers, Aug. 7
Jam out with The Doobie Brothers on August 7! Enjoy timeless hits and legendary harmonies live under the summer sky.
James Taylor, Aug. 30
Spend an evening with James Taylor on August 30 and experience the magic of his timeless songs live. Reserve your seat now for a night to remember.
FULL LINEUP:
• Thomas Rhett: Better In Boots Tour, July 10
• Kidz Bop Live: Certified Bop Tour, July 12
• Styx and Kevin Cronin and Don Felder, July 20
• Big Time Rush: In Real Life Worldwide, July 22
• Summer of Loud with Parkway Drive, Killswitch Engage, I Prevail, Beartooth, July 24
• Toto, Men At Work and Christopher Cross, July 25
• Nelly with Ja Rule and Eve, July 26
• Pantera, July 31
• Goo Goo Dolls and Dashboard Confessional, Aug. 1
• The Offspring, Aug. 2
• The Doobie Brothers, Aug. 7
• Volbeat, Aug. 10
• Dierks Bentley: Broken Branches Tour, Aug. 15
• Steve Miller Band, Aug. 26
• Coheed and Cambria and Taking Back Sunday, Aug. 29
• James Taylor, Aug. 30
• Wille Nelson’s “Outlaw Music Festival” with Bob Dylan, Sheryl Crow, Sept. 13
The Lights Go Down on Summer Nights at the Count Basie
Red Bank’s Count Basie Center for the Arts has put together a diverse and entertaining summertime lineup with over 25 shows at both venues during July and August. Between comedians, rock and roll bands, and a musical there is something for everyone this summer.
Here are a few of our faves:
Dawes, the American folk-rock band from Los Angeles, brings their “Oh My Brother Tour” to Red Bank on July 11. The band’s powerful live performance will be one not to miss.
During the first 3 days of August, Phoenix Productions, a theater company based out of Count Basie Center for the Arts, puts on their rendition of “Legally Blonde: The Musical”. This high-energy, feel-good show will be a hilarious and fun night out for all.
“Saturday Night Live” star and host of Weekend Update Colin Jost takes the stage for a night of sharp and biting wit on August 7.
FULL SCHEDULE:
• Todd Rudgren: STILL ME (STILL WE), July 2
• Diana Krall, July 5
• Graham Nash, July 8
• David Cross, July 11
• Dawes: Oh Brother Tour, July 11
• Sam Morril: The Errors Tour, July 12
• Buddy Guy: Damn Right Encore, July 14
• Jason Isbell and the 400 Unit, July 16
• Dave Koz and Friends, July 17
• Jimmy Dore, July 18
• The Moody Blues’ John Lodge, July 19
• Satsang, July 23
• Emily Compagno: live 2025 Book Tour, July 24
• Lisa Sherman’s Disco Connection, July 25
• Femi Kuti & The Positive Force, July 26
• Chris Pinnella, July 27
• Enjoy Every Sandwich: The Music of Warren Zevon, Aug 1
• Phoenix Productions Presents: Legally Blode: The Musical, Aug 1-3
• Colin Jost: Aug 7
• Esperanza Spalding, Aug 8
• Twin Peaks: A Conversation with the Stars, Aug 9
• The Weight Band, Aug 9
• Straight to Hell: The Clash Tribute, Aug 15
• Yacht Rock Gold Experience, Aug 16
• Michael Franks, Aug 23
• Anthony Rodia: Laugh Til it Hurts Tour, Aug 23
• Tinsley Ellis, Aug 24
• Alan Cummung; Uncut, Aug 27
• UpDating, Aug 29
Bored? Hit the Boards!
So it’s the heart of the summer, and you are looking to indulge in the kind of seaside fun that can only be had right here at the Jersey Shore? Whether it’s the rides, the slides, the games, the funnel cakes or a simple peaceful trek down the boards to take in the sights, sounds and smells, here’s a list of some of our favorite boardwalks to spend a few hours at (and what you’ll find at each).
Long Branch: Long Branch’s boardwalk and pavilion is built around its centerpiece, Pier Village, a modern, multi-use space housing everything from oceanfront apartments and The Wave hotel to surf shops, pizzerias, bookstores, both casual and high-end dining options and so much more.
Asbury Park: Years ago, Asbury Park’s boardwalk was a fairly traditional mix of bumper cars and tilt-a-whirls, all accented by a not-so-typical backdrop which featured the jaw dropping architecture of the Carousel House, Convention Hall and the Casino. While the rides may have been torn down long ago, the rebirth of Asbury Park has brought with it a more grown-up board-
walk, which now features a collection of trendy restaurants and shops alongside classic options like giant pizza slices at Maruca’s and foot-long hot dogs at Mayfair. The Silverball Pinball Museum tips its cap heavily to your favorite arcades of the ’70s and ’80s, while the splash park gives the kiddos a place to run wet and wild on a hot summer day.
Ocean Grove: The boards are not made of actual wood on Ocean Grove’s boardwalk, which makes them both more durable and easier to walk on. Note: the town’s constructed pier sustained damage during a recent storm, which has limited access to it temporarily.
Bradley Beach: Mostly boards, save for the occasional food truck or mini golf course, Bradley Beach is very much a local’s town – with a local’s boardwalk. What does that mean? Well, let’s just say you have virtually no chance of bumping into any member of the cast of “Jersey Shore” here, and that is one of the best things about it.
Avon-By-The-Sea: Nothing but gorgeous sand and sea to look at on this short stretch that runs through
the length of this short (but beautiful) beach town. A great place to go for a quick and picturesque jog without a ton of crowds in your way.
Belmar: Gorgeous direct views of the ocean that are visible both from the boardwalk and Ocean Avenue thanks to the lack of any dunes on Belmar’s beach. Unlike many boardwalks, the shops, bars and restaurants are mostly located across the street, giving Belmar’s boardwalk a clean and unobstructed vibe, perfect for exercising or just casually moseying down.
Point Pleasant: A magnet for almost anyone who visits the Jersey Shore on vacation, Point Pleasant’s boardwalk checks just about every box there is, with everything from classic midway and kiddie rides to arcades, mini golf courses, iconic bars like Jenk’s and Martell’s Tiki Bar as well as plenty of spots to grab a Kohr’s custard. This is the fabric of childhood memories and even if you have been a thousand times or roll your eyes at the tourists, it’s worth the trip every single time.
BANQUETS AND EVENTS
Celebrate all of life’s joyous events at The Shore Club in our premier Jersey Shore banquet hall. Let us make your next event special, from anniversaries and family reunions to wedding rehearsals and proms. Find everything you need with party venues for groups up to 350 and on-site catering.
AMENITIES THAT MAKE IT ALL YOURS
• Professional event planner
• On-site catering
• Seating arrangements and design
• Station, plated, or buffet dining options
Table accents, décor, linens, and silverware
• Grand ballroom holding up to 350 guests
• Smaller spaces with capacities of 40 to 150
www.theshoreclubnj.com
Summer Sizzlers
Taking a big bite out of three of the tastiest burgers in Monmouth County
BY RYAN LOUGHLIN
It’s officially summer, and firing up a charcoal grill and loading it with burgers is without a doubt an absolute must-do at every given opportunity. That said, there will be days when the backyard BBQ method is simply not possible, nor practical, yet your burger craving will persist nonetheless. The solution is obviously to head to a local dining establishment and let the chef handle the grill sergeant duties for the moment.
But you don’t want to end up eating just any burger, you want a great burger, a fabulous burger, maybe even THE BEST burger. And I’m here to steer you down the right path. Here are my picks for three of the tastiest burgers in all of Monmouth County.
1. The Patty Melt, Bond Street Bar — Bond Street Bar oozes Asbury hipster cool vibes so forwardly that they can easily be picked up on from a block away or more. But don’t let that scare you away, as this is easily one of the best bars in town. Look for the sign with the giant eye on it and head in. Order up a beer and a shot and the Patty Melt — a fabulous take on this much-loved classic that feels like a tightrope walk between a burger and a grilled cheese sandwich. Two slices of the bread of your choice (go with the sourdough) get griddled in butter and serve as the walls containing a burger patty topped with bacon, fried onions and melted American cheese. It all melds together like the kind of dream you’ll never want to wake up from.
Bond Street Bar is located at 208 Bond St. in Asbury Park. Go to BondStreetAP.com
2. Bistro Burger, The Bistro at Red Bank — While I may never forgive them for retiring their fabulous sushi menu (seriously, it was the best in the state), The Bistro still manages to knock it out of the park every time I visit with an eclectic Mediterranean-slanted menu that nails everything from Rigatoni Sausage Bolognese to Saganaki. I have been visiting this spot for more than a decade, and despite them boasting an array of other tempting dishes, the Bistro Burger has been a must-order more times than I can count. The impressively thick patty is almost always cooked perfectly (I’m a stickler for medium-rare) and it pairs fabulously with the sharp cheddar cheese that comes whimsically melted upside down on the bun and the layers of lettuce, tomato and crispy onions that round things out.
The Bistro at Red Bank is located at 14 Broad St. in Red Bank. Go to TheBistroAtRedBank.com.
3. Burger, Mabel — The first sit down restaurant at Bell Works in Holmdel, Mabel has been wowing guests since opening last year. They won’t be winning any awards for creative titling with their simply monikered “Burger,” but whatever they lack in snappy naming, they more than make up for in sheer deliciousness with this one. A gorgeously sesame seeded bun holds together a custom-blend 8-ounce beef patty that gets dressed tastefully with sharp cheddar, red onion, pickles, gem lettuce and a tangy aioli that brings it all together. Add in the side of particularly addictive fries and a winner is born.
Mabel is located at 101 Crawfords Corner Rd. in Holmdel. Go to MabelAtBell.com.
The Patty Melt, Bond Street Bar
Bistro Burger, The Bistro at Red Bank
Burger, Mabel
BIZBEAT
BY RYAN LOUGHLIN
Canopy Crossroad unveils new mural in Red Bank
Canopy Crossroad, a women-owned, locally operated, independent cannabis dispensary, recently unveiled a new mural on the side of its store in Red Bank. Created by local artist Michael White and partially funded through the Red Bank RiverCenter’s dedicated mural program, the artwork was officially revealed during a public event on Wednesday, May 28.
Canopy Crossroad’s mural is the latest project supported by the Red Bank RiverCenter’s mural program, which provides public art installations throughout the downtown district. The vibrant composition features a canopy of trees — a nod to the dispensary’s name and a visual metaphor for its mission to create a safe, welcoming space for those looking to explore natural health and wellness remedies.
“We’ve always envisioned the West Front Street-facing wall
of the building as a canvas for something beautiful and meaningful,” said Caryn Cohen, co-founding partner of Canopy Crossroad. “This piece is an opportunity to help beautify the town we call home and was inspired by our commitment to natural healing and our love for the Red Bank Art and Entertainment Community.”
Visitors are invited to stop by and take in the beauty of the mural up close, before heading into the dispensary!
Canopy Crossroad is located at 9 West St. in Red Bank. For more info, go to CanopyCrossroad.com
Cheessteaks opens up shop in Belmar
As if Belmar Plaza wasn’t enough of an incredible foodie destination already, this local strip mall just got a big boost in the form of Cheessteaks (yes, that’s how they spell it for some reason), which has taken the space of the former Sonny’s Grill.
Cheessteaks is the second location for Antonio Delgado and James Haines, a pair of high school friends who opened their first shop in Camden County to rave reviews and have now branched out to the Jersey Shore. Cheessteaks specializes in (you guessed it) cheesesteaks as well as six varieties of wings and a selection of loaded fries to make your mouth water.
Cheessteaks is located at 821 Belmar Plaza in Belmar. For more info, go to Cheessteaks.com
July is Umbilical Cord Blood AWARENESS MONTH
BY MAIA FRANCO
Every July, Cord Blood Awareness Month sheds light on a unique and potentially life-saving resource—umbilical cord blood. Once considered medical waste, cord blood is now known to be rich in hematopoietic stem cells—the building blocks of our blood and immune systems. These powerful cells can treat many serious diseases, and ongoing research continues to reveal new therapeutic possibilities. More and more families are choosing to store this resource for personal and public use.
What Is Cord Blood?
Cord blood is the blood that remains in a baby’s umbilical cord and placenta after birth. It’s rich in stem cells that can develop into various types of blood cells and help regenerate the immune system. Unlike embryonic stem cells, cord blood collection is painless, safe, and poses no risk to the baby or mother.
Medical Uses of Cord Blood
Cord blood stem cells are already used to treat a variety of life-threatening conditions, including:
• Leukemia and lymphomas
• Sickle cell anemia
• Aplastic anemia
• Inherited immune system disorders
• Metabolic disorders
In many cases, cord blood transplants offer an alternative to bone marrow transplants — often with fewer complications and a higher tolerance for mismatched donor cells.
Emerging Therapies
Beyond current uses, cord blood stem cells are at the forefront of clinical research in regenerative medicine. Scientists are exploring treatments for conditions like:
• Cerebral palsy
• Autism
• Type 1 diabetes
• Stroke recovery
• Heart disease
• Spinal cord injuries
While these treatments are still investigational, early results are promising, fueling interest in preserving cord blood for possible future therapies.
Why Store Your Child’s Cord Blood?
1. A Lifeline for Your Family:
Stored cord blood can potentially be used for your child, their siblings, or other close family members. It’s a form of insurance—something you hope never to need, but could be invaluable in the event of a medical crisis.
2. Quick Access in Emergencies:
Having cord blood readily available in a private bank means faster treatment if a transplant is ever needed, avoiding the long search for a compatible donor.
3. Ethically Sound and Painless: Unlike some other stem cell sources, cord blood collection is non-invasive and ethically non-controversial.
Public vs. Private Storage
Public Cord Blood Banking: Donating to a public bank makes the stem cells available to anyone in need and contributes to research. It’s free, but you won’t have access to the sample for personal use. Cords for Life offers mail-in collection for umbilical blood samples.
Private Cord Blood Banking: For a fee, your child’s cord blood is stored exclusively for your family. This option ensures access but may not be necessary for every family depending on medical history and financial considerations. Atlantic Health hospitals offer blood collection and transportation for private blood banking.
Learn about your options and make an informed decision. Storing your child’s cord blood may never be needed—but if it is, it is an invaluable resource to have!
Bugging Out!
Monmouth Exterminator Talks the Ins and Outs
of Pest Control
STORY
Dean White grew up, as many kids do, observing and lauding their parents for their career. White’s path was a bit more unique than others, however: He grew up in the extermination business. While some kids shy away from crawly critters, White helped his father’s business during the busy summer season, leading him to where he is today, the owner of Bee-Gone Termite & Pest Control in Middletown. Originally from Staten Island, White and his family
moved to Lakewood when he was around 10 years old. After a time in the navy, White attended technical school, and found a career in IT. It was also through this that he met his wife and business partner, Doreen Fromage. Fromage, originally from the Bronx, met White while she worked for IBM, which was working with the New York Department of Education to install network infrastructure in the city, and White was hired on as a consultant for the Department. The two now live in
BY EMMA SYLVIA | PHOTOS BY ANDREA PHOX
Middletown, where their office is based.
White’s father sold his own extermination business in 2016 – but White had value in the company through his own clients. When he attempted to sell his own piece of the business, as he describes it, his customers “went up in arms.”
“I didn’t want to lose that,” White recalls.
He decided to do pest control while continuing with IT. Originally, he took on both roles at once – and then the company exploded in popularity. “I had to decide what direction to go, because I couldn’t do both anymore. In the beginning of 2024, I put both feet into BeeGone Termite & Pest Control to make it a full company.”
Originally, White’s father didn’t want him to pursue the extermination industry. However, as Fromage puts it: “He enjoys it. He’s very personal and outgoing. He enjoys meeting all these people, and there’s also a family connection. For a few summers, he had his father working for him this time around. Dean knows his customers.”
To which White adds, “I treat my customers how I want to be treated. All my customers are family.”
While White handles the actual exterminations, Fromage is at the helm of all administrative work. Their daughter, Lilyanne, a college student, helps with bookkeeping when she’s home from school, and Fromage’s daughter, Melissa, also aids them. Even the grandchildren get involved. “It’s truly a family-run business.”
It’s with this personal touch and family atmosphere that truly separates Bee-Gone from the rest – and not only that, White will ensure that the entire property – interior and exterior – is
covered under warranty. “That’s why a lot of customers want us,” White says. “They know our response time is just as important the next time and not just the first time. When we do a job, we do it right.”
Bee-Gone is proud to be a Monmouth County company, as well as working with local beekeepers to save honeybees. “We’re one of the best in the area for saving honeybees,” White says.
Creepy crawly tales
When asked about the most prominent exterminator stories he has, White laughs and says, “I’ve got so many.”
One night, at 11 o’clock, a customer called White to let him know that something had happened in their master bedroom. “There was a big ruckus, and they were afraid to go in.” The next morning, White arrived promptly at 8 a.m. “I went into the room, and it looked like a tornado went through it.” White and his father discovered two little raccoons beneath the dresser – they fell in from the attic, while two more raccoons remained in the attic. “It was a whirlwind – he caught the mother and safely removed the family.” (Bee-Gone goes out of their way to save raccoons, White informs.) With the attic nearly destroyed by the droppings of raccoons, White says, “I went to the customer and said, “How could you not smell it? This is bad for your health.” The customer retorted, “I’ve got bad sinuses!” White ended up helping him out in fixing the ceilings and repairing the attic.
“I was on my way to a customer,” White recalls, “when another customer called me in a panic.” He attended to the emergency and was greeted with quite a sight: A woman’s 10-year-old son was
attempting to swat European hornets with a tennis racket. “She had a maintenance contract with another company,” White explains. “They came out, took a quick look, told her there was nothing he could do – and that he was running late for his next appointment – and left.” White, however, instantly tended to the hornets’ nest, nestled 15 feet up the woman’s chimney. “I took care of it in 15 minutes”, he says. “The mother didn’t want me to leave. That’s how fast you can take care of something when you know what you are doing.”
A top fear for many — and for myself, after hearing this story — is getting caught in a swarm of bees. “A family called me in a panic because they couldn’t get into their house — there were hundreds of bees.” White went over to the house and quickly realized they weren’t just bees — they were yellow jackets! “It took about three hours to get them all down”. He recounts, “There were well over 500.” Fromage, laughing, adds, “Dean never made it to our ballroom dancing lesson that night! Afterwards, I waited for him at a restaurant, and when he finally showed up, he had one wild story to tell — with a battle scar or two. The bartender felt so bad, he treated him to a drink!”
These stories could have ended without laughter if it weren’t for the services at Bee-Gone. Their mission is simple: To treat every customer like family and every job like it matters – because it does.
To learn more about Bee-Gone Termite & Pest Control — or to schedule your free estimate — visit beegonepests.com or call 908-468-2841 (908-GOT-BUG1).
Where Everybody Knows Your Name Making friends at The Bar Room in Deal
BY EMMA SYLVIA | PHOTOS BY JOHN ARCARA
Nestled on Norwood Avenue in Deal, you can hear the music from the jukebox emanating from within the walls of The Bar Room + Kitchen. Though the friendly atmosphere may remind you of a scene out of the NBC show “Cheers,” when you walk into the place it’s not Ted Danson that greets you, but instead, Jay Vacchiano, the founder and owner who aimed – and succeeded – in creating the “Cheers” of the Jersey Shore.
Vacchiano grew up in Oakhurst, right next to Ocean Township High School, relishing in the “neighborhoodish” atmosphere, where everyone rode bikes outside, played Little League and spent their time outside with those that lived next door. Vacchiano’s family owned a prominent pizzeria in Belmar for 25 years, exposing him early on to the industry.
“We grew up working in the restaurant,” Vacchiano explains. “We started in the prep room and worked our way up to the front end.” Like a classic Jersey Shore Italian family, Vacchiano’s family hosted Sunday night dinners, attended weekly by 20-30 people.
Through these experiences, Vacchiano learned to treasure most of all the culinary side of his work. After attending school at Rutgers University, Vacchiano’s appreciation for the work that his grandmother did for the family as matriarchal head chef grew exponentially, as he suddenly had to learn how to cook for himself for the first time.
Vacchiano moved to Florida, walked into a bar and grill, and applied for an opening as a cook. “I got the job immediately,” Vacchiano says. “I started and loved it. I met tons of people, and a lot of people from Jersey and I learned how to cook more in depth.” During slower hours on the job, Vacchiano learned how to make drinks and eventually become a bartender.
Though there was much to love about Florida – the weather, the beaches, the friends – Vacchiano missed his
hometown family and the neighborhood that he had grown up in. He opted to move back to Ocean Township. “Most of my family is still here, and everyone has kids now – and they’ve taken over.” Vacchiano himself has two children, ages 15 and 18, both of whom attend Ocean Township High School as well. And, like their father, they’re growing up in the restaurant business.
“They were little kids when we opened up The Bar Room,” Vacchiano explains. “That was 12 years ago. They grew up with this place. We gave them little projects to do. They love coming here. They love cooking and speaking to people. Their personalities are very similar to mine; we’re all very extraverted.”
Before opening up The Bar Room, Vacchiano worked at the Allenhurst Beach Club restaurant, though he always aspired for more. “I always wanted my own place,” he says.
Keeping a sketchbook with him at all times, he would craft what his future restaurant would look like. The book was soon filled with cocktail menu items and different dishes.
“I was working on this for 30 years in my head,” Vacchiano says.
Then in 2012, Hurricane Sandy hit, tearing down the building that Vacchiano worked in. In the aftermath of the hurricane’s wake, the area began to rebuild. “I had two small children at the time,” Vacchiano reminisces, “and I worked at various restaurants throughout the year. Then, this property became available for sale.” The last owner of the property was also an OTHS alum, passing on the reins to Vacchiano and remaining friends with him to this day. “The timing was perfect.”
Some of the items from Vacchiano’s sketchbook were tweaked to match the aesthetic and times that The Bar Room was being born into. The soul of it remained the same, however – a place for people to have great food and meet great people.
“Originally, I wanted it to be more of a cocktail lounge, but I realized there was a need for a neighborhood bar, for a place for people to feel safe and comfortable. We changed the concept and went with that route.”
Lining the walls of The Bar Room are black and white photos of Vacchiano’s family, reminders of how far Vacchiano has come, as well as simply being great conversation pieces. And that’s exactly what you can find at the establishment – great talks with the person next to you, even if they’re a stranger.
“I love the fact that people come here after all these years, multiple times a week, and they feel comfortable. I’ve tried other kinds of business – bigger places, catering – but this is where my heart is. I love seeing the same people throughout the week. I love hearing about their day. Every neighborhood needs a neighborhood bar with great food.”
Vacchiano acknowledges that much of the time when you go out to a new bar, people don’t typically talk to each other, and they might be just staring at the television or scrolling on their phone. “This place is different,” he lauds. “On a Friday night, people walk in, and before they even sit down, they’re familiarizing themselves with the people around. A lot of people call this place the ‘Cheers’ of Deal – but I
think it’s like the ‘Cheers’ of the whole area.”
What also makes The Bar Room unique is the fact that the employees –from the bartenders to the chefs to the servers – have all worked there for so long. The head chef is Vacchiano’s cousin. The bartenders and servers have been working there since they were younger. “It’s very family-oriented and
tightly knit,” he says.
Once, Vacchiano had envisioned making The Bar Room bigger, but now, he’s entirely content with what he’s built. “At one point, I thought I wanted to go bigger, go bigger, go bigger – but sometimes, bigger isn’t always better, especially when it comes to small business. I think this works because it’s such a unique place.”
And Vacchiano has no plans of slowing down with The Bar Room. “I hope to be here for many, many more years,” he says. “I enjoy what I do. I want to continue to do this until the day comes that I can’t. I’ve never had a 9-5 job; the restaurant business is a different way of life with long days and long hours. Everybody that is here puts their heart and soul into it. I think that’s what makes this place work. Everyone knows what they’re getting into when they come here, and I think that’s why they keep coming back.”
The Bar Room + Kitchen is located at 100 Norwood Ave., Deal Visit their website at TheBarRoomAndKitchen.com or their Instagram @thebarroom
Zone 1 (Colts Neck/Holmdel Area):
Dearborn Market (Holmdel)
Pantano Home (Holmdel)
Colts Neck Pharmacy
Prima Pizza (Colts Neck)
Zone 2 (Rumson/Fair Haven Area):
Atlantic Eye
Family Tavola
Shrewsbury Volkswagen
Shoprite (Shrewsbury)
Foodtown (Red Bank)
Gianni’s (Red Bank)
Fair Haven Diner
Zone 3 (Jersey Shore Area):
Foodtown (Sea Girt)
Shoprite (Belmar)
Shoprite (Neptune)
Asbury Park Town Hall
Zone 4 (Ocean Township Area):
All Seasons Diner (Eatontown)
Atlantic Eye
Blue Swan (Ocean)
Gianni’s (Ocean)
Ocean Township Library
Zone 5 (Middletown Area):
Atlantic Bagel Co.
First Cup
Foodtown (Atlantic Highlands)
Foodtown (Port Monmouth)
Shoprite (Middletown)
Zone 6 (Freehold Area):
Shoprite Freehold
Cafe 360
Bagel Nook
NJ Leaf
Dinner Show
Every Monday (July 7, 14, 21, 28)
What: Quizzoholics Trivia
Where: Deal Lake Bar + Co, Loch Arbour
When: 7:30pm - 9:30pm deallakebarco.com
Every Tuesday (July 1, 8, 15, 22, 29)
What: Live Irish Music
Where: St. Stephen’s Green Publick House, Spring Lake When: 6 p.m. SSGPub.com
Every Wednesday (July 2, 9, 16, 23, 30)
What: Country Night - Live Bands & Line Dancing with Rachael & DJ Mike Nice
Where: Bar Anticipation, Lake Como
When: 6pm - 10pm bar-a.com
Every Wednesday (July 2, 9, 16, 23, 30)
What: Boozy Bingo with DJ Lunique
Where: Deal Lake Bar + Co, Loch Arbour When: 7pm - 9pm deallakebarco.com
What: High Standards Trio Where: R Bar, Asbury Park When: 6pm - 9pm ItsRBar.com
Our picks for some fun nights out at local bars and restaurants this month
Every Friday and Weekend
What: Live Music
Where: The Columns, Avon-bythe-Sea
When: Evenings, times vary thecolumnsnj.com
Every Friday and Saturday
What: Live Music
Where: The Anchor Tavern, Belmar When: 6 p.m. www.anchortavernnj.com
Every Weekend
What: Live music
Where: Triumph Restaurant & Brewery, Red Bank TriumphBrewing.com
Sunday, July 6
What: HERE’S ELTON Tribute Show
Where: Tim McLoone’s Supper Club, Asbury Park When: 7pm timmcloonessupperclub.com
Thursday, July 10
What: Waiting on Mongo, The Hip Snacks
Where: Wonder Bar, Asbury Park
When: 7pm wonderbarasburypark.com
Sunday, July 20
What: GYPSY: A True Stevie Nicks Experience
Where: Tim McLoone’s Supper Club, Asbury Park When: 7pm timmcloonessupperclub.com
Thursday, July 24
What: Bandits on the Run
Where: Wonder Bar, Asbury Park When: 7 p.m. wonderbarasburypark.com
SUMMER SAFETY: Precautions for Jellyfish, Bee & Wasp Stings
BY MAIA FRANCO
Summer at the shore means long, hot beach days and plenty of time outdoors. But as we enjoy the sunshine, it’s important for parents to stay prepared for some seasonal nuisances, particularly jellyfish stings, bee and wasp encounters, and the rare but dangerous risk of anaphylaxis. Here’s a guide to help you prevent and treat these stings and know when it’s time to seek emergency care.
Jellyfish Stings: Common at the Shore
From Sandy Hook to Cape May, Jersey beaches are popular summer destinations for people and for jellyfish, which can turn a fun day into a painful one. Common species like moon jellyfish and sea nettles are often spotted along the Jersey Shore, especially from late June through August.
Symptoms of a Jellyfish Sting:
• Immediate sharp or burning pain
• Red, raised welts or rashes
• Swelling or itchiness
What To Do:
1. Rinse with salt water (not fresh water — it can worsen stings).
2. Pluck out tentacles with tweezers (wear gloves if possible).
3. Soak in hot water for 20–45 minutes to reduce pain.
4. Apply hydrocortisone cream or antihistamines to reduce itching and swelling.
5. Avoid urinating on the sting — it’s a myth and may make things worse!
If symptoms spread, breathing becomes difficult, or the child has a known jellyfish allergy, call your doctor immediately!
Bee and Wasp Stings
Bees and wasps are essential for pollination but can become aggressive in late summer, especially during dry spells. Teach kids not to swat — calmly moving away reduces the chance of multiple stings.
Bee Stings:
• Leave behind a stinger
• Cause localized pain, redness, and swelling
Wasp Stings:
• Do NOT leave a stinger
• Tend to be more painful and can sting multiple times
Treatments:
1. Remove the stinger (for bees) by scraping gently with a card or blunt object.
2. Wash the area with soap and water.
3. Apply ice packs to reduce swelling.
4. Use oral antihistamines (like Benadryl) for itching, and acetaminophen/ibuprofen for pain.
Signs of Anaphylaxis
While most stings are mild, some children can have a severe allergic reaction — known as anaphylaxis. This is a medical emergency and can occur within minutes.
Warning Signs:
• Swelling of the face, lips, or throat
• Difficulty breathing or wheezing
• Hives or widespread rash
• Nausea, vomiting, or diarrhea
• Dizziness or fainting
What to Do:
1. Use an epinephrine auto-injector (EpiPen) immediately if available.
2. Call 911.
3. Lay the person down with legs elevated unless they’re having trouble breathing (then keep them upright).
If your child has a known allergy, talk to your pediatrician about carrying an EpiPen Jr. and developing an Anaphylaxis Plan for camps, daycares, and schools.
Safety and Prevention Tips for Parents:
• Avoid strong fragrances and brightly colored clothing when outside — they attract stinging insects.
• Wear water shoes at the beach to avoid jellyfish tentacles in the surf or on the sand.
• Shake out towels and clothes left on the ground.
• Keep food and drinks covered when eating outside.
• Educate children on staying calm around insects and recognizing early symptoms of allergic reactions.
• Hackensack Meridian Health Urgent Care: Locations across NJ
• Pediatric Allergy Specialists: Consider visiting one if your child has had a prior reaction to stings
Kur Wellness Studios Celebrates 10 Years of Wellness, Community, and Pride
On Sunday, June 1, 2025, Kur Wellness Studio proudly celebrated 10 years of service in the heart of Asbury Park. To mark this milestone, Kur also participated in the Asbury Park Pride Parade on the very day they turned 10 — honoring a decade of inclusivity, community connection, and transformative care.
Founded in 2015 by wellness advocate Troy Teeboom, Kur emerged from a personal health journey into a transformative wellness space offering a full spectrum of services. “When I first opened Kur, it came from a personal need — a place that brought everything together for true, holistic wellness,” said Teeboom. “Ten years later, it’s become so much more than I imagined. Kur isn’t just a studio—it’s a community, a family, and a space where people feel seen, supported, and empowered.”
Since its opening, Kur has evolved into a sanctuary that blends traditional spa offerings such as massage therapy, skin care, and body treatments, with Eastern healing practices, including Ayurveda, yoga, and personal training. Every service is designed to meet each guest’s individual needs, creating a truly customized wellness experience.
Clients continue to share powerful testimonials about their journeys at Kur. “I’ll never forget the day I first walked into Kur,” said longtime client Angelo Dipuma. “That moment changed my entire outlook on health. I went from feeling helpless to embracing a powerful journey toward wellness, thanks to the team at Kur.”
Just send us a picture, along with the pet’s
and we’ll
Send all photo submissions to info@communitymagazinenj.com
Teeboom credits most of Kur’s success to its dedicated staff. “A wellness studio is only as strong as its practitioners,” he said. “We’ve built a team of talented, compassionate professionals who truly care about their clients—and each other.” Massage Therapist Lauren added, “Kur has given me the opportunity to provide life-changing treatments and be part of something meaningful.”
Kur has also become a vibrant part of the Asbury Park community, actively supporting local events, charities, and LGBTQ+ initiatives. Participating in the 2025 Pride Parade on the very day of its 10th anniversary is especially meaningful.
“Our 10th anniversary falling on Pride feels so right,” said Teeboom;.“Kur has always been about celebrating people exactly as they are. It’s an honor to share this milestone with the community that’s supported us for a decade.”
Kur Wellness Studio has received accolades including Monmouth Magazine’s and Asbury Park Press’ Readers’ Choice Awards, along with hundreds of five-star reviews on Yelp, Google, TripAdvisor, and more. Loyal clients return year after year for healing, relaxation, and empowerment.
Looking ahead, Kur remains committed to its mission: to help every client feel better, live stronger, and be well—inside and out.
Kur Wellness Studio is located at 412 Bond Street in Asbury Park. Go to kurstudios.com for more info.
BEEDIE and DELLA of Lake Como
BRADLEY of Bradley Beach
HOUDINI of Lake Como
O'NEILL of Monmouth Beach
Four-legged Fun!
Barktastic places to hang out with your pets this month and beyond
The Sandbox at Seastreak Beach, Highlands — A casual beach bar with stunning views of the New York City skyline, The Sandbox offers an amazing setting to unwind and enjoy amazing food and drinks with your favorite K-9 companion. Located at the Seastreak Ferry Terminal, 326 Shore Drive, The Sandbox welcomes guests all summer long. sandbox.seastreak.com
Wolf Hill Recreation Area, Oceanport — Adjacent to Monmouth Park in Oceanport Wolf Hill offers pleasant paths and an off-leash dog park so Fido can exercise and socialize! monmouthcountyparks.com
Luna Verde Vegan Mexican Restaurant, Bradley Beach — Located in the heart of the bustling Bradley Beach, this family-owned restaurant which opened in 2018, is a great spot for foodies who enjoy made-fromscratch, flavorful, and innovating cooking. With its outdoors eating, it is a perfect spot for you and your pup to relax and dine just blocks from the beach! veganlunaverde.com
Kim Maire’s Eat n Drink Away, Asbury Park — This Irish American pub just a block from the beach offers a friendly neighborhood vibe for locals and visitors to enjoy a good meal and drink within a short walk of Asbury’s most popular spots. With summertime outdoor seating available, be sure to ask to see the doggy menu when you bring your four-legged friend! KimMariesEatnDrinkAway.com
Bell Works Farmers & Makers Market, Holmdel
— On a day that is too hot or rainy for you and your furry friend, make the trip up to Bell Works in Holmdel! The reimagined site of historic Bell Labs, Bell Works is a public co-working space with much space to walk and shop. To make the most of the summertime feeling, join their Farmers & Makers Market which is on Wednesdays and Saturdays. This offers a great way to shop fresh and local despite the weather! bell.works
Don’t
pet resort & hotel
Leave Your Dog Home Alone This Summer — Let Them Join the Fun at Doggy Daycare
Summer in New Jersey is all about beach days, boardwalks, and spontaneous adventures—but what about your fourlegged family member? While you’re off enjoying summer fun, your dog doesn’t have to stay home alone. At Green Leaf Pet Resort in Ocean Township, NJ, doggy daycare offers a safe, enriching, and fun-filled environment where dogs can play, socialize, and stay active. So, whether you’re planning a day trip, running errands, or heading to the shore, give your dog a day of excitement too—with all the care and attention they deserve.
Q: Why should I bring my dog to daycare instead of leaving them at home during summer outings?
A: Dogs thrive on stimulation and companionship. Leaving them home alone while you’re out for hours can lead to boredom, anxiety, and destructive behavior. Doggy daycare at Green Leaf gives your pup the chance to play, socialize, and stay engaged in a safe, supervised setting. While you’re enjoying your day trip, your dog is having one of their own!
Q: What does a typical day at Green Leaf’s daycare look like?
A: Your dog’s day will be filled with group play sessions, rest breaks, toys, games, and lots of attention from trained caregivers. Green Leaf offers spacious indoor and outdoor play areas designed to keep dogs active and happy in any weather. Dogs are grouped by size and temperament to ensure a positive experience for all.
Q: My dog has a lot of energy. Can daycare help with that?
A: Definitely. Daycare is perfect for high-energy dogs who need a healthy outlet. Rather than bouncing off the walls at home, your pup will burn off energy playing with friends and engaging in structured activities—so they return home tired, happy, and relaxed.
Q: Is there an evaluation process before my dog can attend daycare?
A: Yes, Green Leaf Pet Resort conducts a temperament evaluation to ensure daycare is a good fit for your dog. This helps staff create a safe, enjoyable environment for all dogs in their care. Once approved, you can schedule daycare days as needed—whether it’s once a week or every day!
Q: How do I get started with doggy daycare at Green Leaf Pet Resort?
A: Getting started is easy. Call (732) 272-0800 or visit greenleafpetresort.com/oakhurst/ to schedule a daycare evaluation and give your dog a summer full of tail-wagging fun. While you’re soaking up the sun, your dog will be doing the same—with new friends, expert care, and a day full of joy at Green Leaf Pet Resort.
Asbury Park PD Participates in 42nd Annual Torch Run for Special Olympics
On Friday, June 6, the 42nd Annual Torch Run for the Special Olympics ran through Asbury Park. Across New Jersey, law enforcement officers serve as the “Guardians of the Flame” carrying the torch to the Special Olympics held at the College of New Jersey in Mercer County. With the encouragement from the community cheering on Asbury Park’s police officers, the team raised awareness and support for the thousands of determined, courageous, and hard-working athletes across New Jersey!
Photo and editorial credit: Asbury Park Police Department Facebook Page
Avon 5K Raises Money for Volunteer First Aid Squad
The Avon-by-the-Sea 5k took place on the morning of May 31. This annual race raises money for the volunteer first aid squad located on Main Street. The Avon Volunteer First Aid Squad is has provided fulltime emergency medical and rescue services since 1931. The male and female winners of this year’s race were Ben Santos and Courtney Decker – congratulations to both!
Photo and editorial credit: The Avon 5k Run/Walk Facebook page
Monmouth Beach EMS Holds Annual BBQ
Monmouth Beach EMS held their annual EMS BBQ on June 9. The crowd of attendees included a mix of everyone, including current members, charter members, and members that aren’t able to respond to calls anymore. And of course, Steve Levine, the GRILL MASTER, who also brought his amazing daughter to help.
Photo and editorial credit: Monmouth Beach EMS Facebook page
Belmar Police Host the Kids at Bring Your Child to Work Day
The Belmar Police Department welcomed several special visitors on April 24 for Bring Your Child to Work Day. The kids were able to take a tour of the police department, police cars, and spend some time with their parents. A great time was had by all!
Photo and editorial credit: Belmar Police Dept. Facebook page
Long Branch Unveils New Bunkhouse for Firefighters
In a commitment to enhancing the well-being and working conditions for Long Branch first responders, the city opened its newly constructed modern bunkhouse for their career firefighters on May 19.
The new bunkhouse includes modern amenities for both male and female firefighters with private sleeping quarters and a new kitchenette. The new space will help firefighters recover and maintain optimal physical and mental performance so they can be prepared for emergencies.
Photo and editorial credit:
Long Branch Police Department and Long Branch Professional Firefighters Facebook page
Sea Bright Secures Funding for Water Refill Stations
The Borough of Sea Bright recently received grant funding to purchase water bottle refilling stations at Anchorage and Main Beach. Thank you to Sustainable Jersey and PSEG Foundation for this generous grant.
Photo and editorial credit: Borough of Sea Bright Facebook page
Bradley Beach Students Hold Student Bike Rodeo
As the school year ends, it is paramount students of our bike-friendly shore towns are properly familiarized with the best bicycle safety practices to keep families safe this summer. In Bradley Beach that is exactly what local students did. On May 30, Bradley Beach Elementary School held their Student Bike Rodeo. At the Rodeo, school staff, volunteers, and local law enforcement taught students safe riding techniques and proper directional hand signals.
Photo and editorial credit: Asbury Park Police Department Facebook page
Student Successes
Dalton Coppola of Belmar received the Mary Helen Huggins Memorial Scholarship from Georgia State University's College of Education & Human Development at its Scholars Recognition Luncheon this spring.
Riley MacMoyle of Long Branch received a BFA in Theatre and Performance from Emerson College, with a commencement address given by alum and Emmy winner, Jennifer Coolidge.
"Emerson has ignited these seemingly unattainable possibilities for you that now can be your reality," said Jennifer Coolidge. "It is your ability to convince yourself you really can make it, because you have to be your own champion."
Do you want to send us a student success tip? Please e-mail to info@communitymagazinenj.com
Right Place Everything in its
Closettec Builds on 36 Years of Passion and Legacy
Not many companies can boast that they’ve been in the game for nearly four decades. That kind of longevity is a true testament to the stellar quality of the business itself and the level of service it provides customers, and such is the case with Closettec, the premier custom closet design and storage solutions company in Monmouth County. Founder Mike Adelfio sat down with Community Magazine to talk about their longevity and just what makes them different from the competition.
Adelfio originally moved from Lakewood to Closetec’s homebase of Freehold 30 years ago to be closer to family. Living just ten minutes from his office, he aimed to be as involved in the community as possible, with his children playing in Little League and basketball. As it turned out, his company grew as fast as his children did.
“I started 36 years ago, when I was 25, as a very small operation,” Adelfio explains. Starting with just two employees and growing to now having 15, the company has expanded from
a focus on kitchen cabinets to closets, laundry rooms, home offices and more. Many of the employees have been around for years, with one saleswoman having worked there for more than 22 years.
“I feel like everyone that works with me is an extended family,” Adelfio says. “I’ve seen them grow and evolve through the company. It’s nice to see that evolution.
A company within a community
Something else that Adelfio treasures is being at the heart of Freehold – and, ultimately, being a Monmouth County business owner. “I live here, and I love it. I go to dinner once or twice a week and see people I’ve done business with. I go to Gus’s Diner or another place I frequent, and I see people I’ve done work for. They know who I am; it’s very nice, it’s nice to have those relationships. It’s a big community.”
Closettec’s stamp is all over this big community. Robert Padovano, Business Development & Designer of Closettec,
says, “We’ll see the Closettec logo, and people say, ‘You did our whole house. It’s very organic, and it happens more often than not.”
Unlike many businesses, Closettec handles everything in-house.
“We’re a full operation here,” Padovano explains. “The designer goes out on-site, we put the designs together, and it goes through production. We don’t deal with kits or packages, and we’re not ordering from China or Canada. It’s homebred from the United States. We get that true custom fit.”
It doesn’t matter what a customer requests – Closettec is there to achieve a homeowner or business owner’s vision. “Everything we do is completely custom. We’re able to do it because of the recruitment we have. All of our installers work for us. It’s all in-house.”
Something that Adelfio holds dear is the fact that this business he started from
scratch is staying in the family. Padovano is Adelfio’s son-in-law, and he and Adelfio’s son, Ryan, make up the second generation for Closettec. “They’re learning from me, which is great. The kids like doing it. I look forward to getting up every morning. At this stage in the game, I don’t need to do this, but I like it. Seeing everyone here, interacting with customers and my employees – it’s fun.”
Throughout the day-to-day, Adelfio works as the support system for Closettec. “I go through the production, and check if anyone has any questions or any needs.” With a staff as experienced as Closettec’s, though, Adelfio is part of a well-oiled machine. Amy Klar, Closettec’s Office Manager, has been there for 7 years, and designer Patty Jagermann has been with the company for nearly three decades.
Outshining the competition
What truly separates Clossetec from
their competitors is their showroom. “People can see exactly what we do and what everything looks like. Sometimes, people need to see the product to make decisions. By having a showroom, people have the opportunity to do just that. Competitors might just have a website; we have an entire showroom.”
Everything Closettec does is guaranteed for 10 years.
“It’s kind of amazing that people can call us [about work we did] 10, 15, 30 years ago, from when we were a young company, and we go out and fix it,” Adelfio explains. “The fact that they can call the same number from 30 years ago and we’re there to answer; it’s amazing. It’s a testimony to who we are and why we’re still here. It’s been 36 years of not just work, but passion and legacy.”
If you would like to learn more about Closettec, visit closettecnj.com
A Shining Example
Colts Neck’s Dino Nicoletta blazes a path as both a business owner and community leader
BY WILLIAM CLARK / PHOTOS BY ANDREA PHOX
Dino Nicoletta is not only passionate about the community he lives in but about community as a concept.
The Brooklyn native turned Colts Neck resident is President of the Colts Neck Business Association and fell in love with the bucolic nature of the township after he moved to the Garden State. But when he is not out enjoying the simple pleasures of his adopted hometown, Nicoletta spends his time deep in the suds at his own business, the Asbury Circle Car Wash in Neptune, making sure every customer drives away with a sparkling vehicle and a smile on their face.
As the President of the CNBA, Nicoletta helps provide opportunities for business owners and others in the industry to gather and connect with one another in order to grow their networks. Monthly meetings allow the members of the CNBA to catch up and find connections. Businesses may be competitive, but the community allows them to lift each other up. In turn, the benefits that members find personally and professionally from the organization create opportunities for families and friends to engage in experiences of all types. But it’s not all business. In fact CNBA hosts a popular polo match each September, a fitting tradition for a town with the makeup of Colts Neck.
“It’s an old school thing that was done in Colts Neck years ago and then we brought it back because it’s an equestrian town,” Nicoletta said.
Each summer they sponsor a fireworks show during Fourth of July celebrations, bringing another long tradition back after several dormant years.
“It’s really incredible when we’ll have almost three thousand cars parked in Bucks Mill,” Nicoletta said. “It’s a free event to the community, but we have had to start charging for parking because the cost has skyrocketed.”
The fireworks are paid for by sponsorship money from businesses within town that want to support an event that will provide lasting memories for local families.
The CNBA also works with the township itself to produce concerts in the park. Nicoletta said the organization tapped Brian Kirk and the Jirks and footed the bill so that the concert would be a draw for residents.
“We decided to get a popular band so that people could come out of the house and listen to some music and have a good time,” Nicoletta said.
Typical meetings are varied. Networking, exchanging of business cards, discussions of finances and upcoming events all take place. Like any business, the perfunctory is an important foundation so that the extraordinary can take place.
Business owners, employees, and members of other organizations are welcome to attend. Nicoletta said no one industry dominates the meetings. Real estate, finance and insurance are represented, but the CNBA will welcome any industry.
“We have all walks of life. You don’t have to be a business owner. It’s open to business people,” he said.
Those hoping to start a business or find themselves in times of uncertainty regarding their career path are taken in. Through connections made, neophytes can learn from people with years of knowledge.
Nicoletta said one program that is up and coming is the connection with the Earle Naval Base. During a conversation with an officer, Nicoletta said that he was informed that service members were looking to secure employment after their commitments to the military were up.
“These people are looking for work or looking to start something and one of our business owners will typically grab them and say, ‘Come with me. I’ll show you the ropes’,” he said.
No formal structure has been set up so far, but the wheels have been moving to provide more mentors to soon-to-be veterans.
One young man asked Nicoletta about the car wash industry. He extended an offer to shadow him through a day, which Nicoletta said could be 10 to 12 hours long. The tough truth was that there’s no shortcut to success and a significant amount of upfront investment is needed, but that candor helped inform the young man of what he could expect.
Wax on, wax off
Nicoletta has been around cars his entire life. Starting in his father’s mechanic shop in Brooklyn, he first opened a car wash
in Jersey City with a few partners before moving operations down the shore by himself.
“I loved the business,” he said. “I was very successful with that first one.” Even now, Nicoletta states that his success is in part because he doesn’t forget the smaller parts of the operation. It’s a piece of advice he would give anyone who asked during a CNBA meeting. He may have an office and more responsibility, but he wants to be out there greeting customers, running the equipment, washing the towels and overseeing the point of sale. For Nicoletta, improving his business is impossible if he isn’t experiencing it firsthand himself.
“You have to know what your employees are doing,” he said. “You have to experience what you pay employees for,” he said.
Nicoletta points back to his first car wash. He and the partners didn’t start it from scratch. They scraped together the money and took over an existing operation. Soon he learned that there was more to running the business than just water and soap. Like anyone else starting out, he began his journey simply greeting customers. He was both leading by example and becoming aware of the specifics of the day-to-day operations. If something needed to be changed, he understood better than he would if an employee had come into the office and told him.
“When you fix their issues, your business grows faster,” he said. “You can see where the inefficiencies are since you are working with them side by side.”
That keeps employees happy and productive.
The universal truth to it, he says, is that it goes for anybody who would ask him for advice during a CNBA event.
“You have to know exactly what’s happening underneath you,” he said.
A mentor of sorts
Nicoletta has fostered the burgeoning careers of the young people that have worked for him. Emboldened by the industriousness that he shows in his own work, several former employees of Nicoletta have gone on to have valuable careers both in the car wash industry and outside.
“This is a steppingstone job,” he said. “They’re just coming out of either graduating high school or college and
they are here for a year or so to get their feet wet. I’ve seen a couple of guys grow up and get a good job.”
Nicoletta spoke about a young man that came from a halfway house. A former drug addict, Nicoletta hired him and guided him to a life away from devastating decisions. The young man attended school to learn the HVAC trade and now operates a business himself.
“That made me happy to see,” he said. “You see kids grow up and make something of themselves, which is very nice.”
His time acting as mentor to oth-
ers extends to his two sons as well. His oldest, now 19, helps Dad out with the family business, but Nicoletta doesn’t pressure him to take up the mantle.
“He can come in anytime, but I’d rather see him do something else first,” he said.
Regardless of what path his kids choose; they can take some simple but imperative lessons from their father’s work ethic.
“You have to take care of your customers, give them what they expect and go above and beyond.”
