CM-Zone 1-1225DIGITAL

Check out our

SELF-CARE GUIDE

GAMEDAY MEN’S HEALTH

Helping Men Reclaim Their Energy, Confidence, and Wellbeing COVER PHOTO BY ANDREI JACKAMETS

PLUS: Holiday Events in Monmouth County Q&A With Colts Neck Restaurateur and Author Matthew Borowski Aberdeen’s Beloved Italian Deli DeMarco’s Celebrates the Big 5-0 DECEMBER 2025 Colts Neck • Holmdel

O R DER In Stor e or On l i n e Fro m A ny Store L isted Below

Aberdeen Bayville Belmar Bordentown Bound Brook Branchburg Brick Twp

East Brunswick East Windsor Edison Ewing Fischer Blvd, Toms River Freehold Hadley Commons

Hamilton Marketplace Hamilton Square Hazlet Howell Jackson Lacey Twp Lawrenceville

Manahawkin Manchester Marlboro Twp Middletown Montgomery Twp Neptune North Brunswick

Let ShopRite Do The Cooking For You This Holiday Season Pennington Wall Twp Rt 37, Toms River Waretown Sayreville West Long Branch Shrewsbury Woodbridge Somerville Middletown South Brunswick Freehold South Plainfield Neptune

2170 Highway 35 Holmdel NJ Ph: 732-264-0256 dearbornmarket.com Hours: Sunday - Saturday 7am -8pm

Trees, Wreaths, Grave Blankets, Garland & Gifts Seasonal Foods Dearborn Market is a specialty grocery market, garden center & farm, owned & operated by the Saker family. Dearborn started as a roadside farm stand in 1925 & has grown over time to include a 5,000 sq ft delicatessen, a gourmet catering kitchen, a fresh in-store Bakery, an old world butcher, & an 11,000 sq ft area of greenhouses & garden center.

Pascale Coppola

Sales Associate C. 908.902.0404 Pascale@PascaleCoppola.com www.PascaleCoppola.com pascale.coppola

Ranked #1 in Colts Neck Ranked #5 in Monmouth County Ranked #9 in NJ Among 61,000 Agents Company-Wide Top Producer 2021-2024 NJR® Circle of Excellence Sales Award® 2014-2024

Visit my website.

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147 Montrose Road • Colts Neck

38 Main Street | Holmdel, NJ 07733 | o. 732.946.9200 .

CONTENTS

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54 EDITOR-IN-CHIEF R YA N L O U G H L I N SALES DIRECTOR AND GENERAL MANAGER ROSEANNE SOFIA ASSOCIATE EDITOR E M M A S Y LV I A

Gameday Men’s Health Helping Men Reclaim Their Energy, Confidence, and Wellbeing

Q&A With Colts Neck Restaurateur and Author Matthew Borowski

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Holiday Events in Monmouth County

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OFFICE MANAGER PA M R O G E R S ACCOUNTS PAYABLE S H I R L E Y S T. C L A I R REPORTERS BILL CL ARK M AT T D O H E R T Y REBECC A KING L I L I A N N PA R A S DESIGN DIRECTOR DEBBIE MCKENNA

Self-Care Guide

PHOTOGRAPHERS MANNY CARABEL ANDREI JACK A ME T S J O E LY P O W Y ANDRE A PHOX

Calendar of Events

PUBLISHER AND OPERATOR D I R E C T C O M M U N I C AT I O N S & C O N S U LT I N G , L L C

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Community Magazine features profiles on our community and features various advertisers throughout the region. Our magazine features the incredible products and services of our advertisers. We are not a news publication and do not report news.

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Wishing You and Your Family A JOYOUS HOLIDAY SEASON FEATURED PROPERTY

6 Lamb Lane, Manalapan • Price Upon Request

SOLD

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UNDER CONTRACT

85 Galloping Hill Road, Colts Neck Offered at $1,200,000

24 Arrowwood Court, Red Bank Offered at $283,000

5 Mulberry Lane, Holmdel Offered at $4,700/mo

— Represented Buyer —

HOLMDEL OFFICE 38 MAIN STREET o. 732.946.9200

LEANNE LUCARELLI Sales Associate, ABR , PSA ®

M: 917.596.2772 E: leanne.lucarelli@sothebysrealty.com NJ REALTORS® Circle of Excellence Sales Award® 2011-2024 NJ REALTORS® Distinguised Sales Award® 2020

ELIZABETH ‘LIZ’ DRITSAS

Sales Associate, ABR®, PSA

M: 732.567.1610 E: elizabeth.dritsas@sothebysrealty.com SERVICING MY CLIENTS SINCE 2004 NJ REALTORS® Circle of Excellence Sales Award® 2021, 2022

Sotheby’s International Realty™ is a licensed trademark to Sotheby’s International Realty Affiliates, Inc. An Equal Opportunity Company and Equal Housing Opportunity. Each Office is Independently Owned and Operated.

Holiday Cheer is Here this Year!

A Roundup of Holiday Celebrations Lighting Up Monmouth County this Year

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s the year winds down, Monmouth County transforms into a sparkling showcase of community spirit and seasonal joy. From twinkling tree lightings to festive menorah ceremonies, nearly every town along the Jersey Shore offers its own way to celebrate the season. Here’s a look at some of the brightest holiday celebrations lighting up Monmouth County this December.

Freehold Tree Lighting Ceremony Tuesday, December 2, 5 PM Hall of Records 1 E Main Street, Freehold Highlands Holiday Tree Lighting Friday, December 5, 6 PM Huddy Park 329 Bay Avenue, Highlands Holmdel Christmas Tree & Menorah Lighting Friday, December 5, 6 PM Town Hall 4 Crawfords Corner Road, Holmdel

Little Silver Christmas Tree Lighting Sunday, December 7, 4 PM Borough Hall 480 Prospect Ave, Little Silver Fair Haven Menorah Lighting Sunday, December 14, 4:30 PM Memorial Park 749 River Road, Fair Haven Freehold Menorah Lighting Ceremony Tuesday, December 16, 5 PM Hall of Records 1 E Main Street, Freehold Long Branch Menorah Lighting & Hanukkah Celebration Wednesday, December 17, 5 PM Long Branch Senior Center 85 Second Avenue, Long Branch

Fair Haven Christmas Tree Lighting & Holiday Stroll Friday, December 5, 6 PM Memorial Park 749 River Road, Fair Haven Asbury Park Annual Downtown Christmas Tree Lighting Saturday, December 6, 5:30 PM Press Plaza, Downtown Asbury Park (Cookman Ave and Emory Street) Christmas in Ocean Grove: Live Nativity and Tree Lighting Saturday, December 6, 5 and 6 PM The Great Auditorium & Auditorium Square Park, Ocean Grove Long Branch Tree Lighting & Holiday Celebration Saturday, December 6, 5 PM City Hall, 344 Broadway, Long Branch

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COMMUNITY MAGAZINE MonmouthCommunity.com

Renovation Without Hesitation When it comes to installing frameless shower enclosures, quality products and skilled technicians make all the difference

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of 250 pounds are the best in the industry, allowing for the widest doors (up to 40”). The soft close feature prevents damage to the enclosure caused by slamming with low quality spring-loaded hinges.

urchasing a frameless shower enclosure is often the most expensive part of a bathroom renovation. For that reason, it is important to understand the differences among the many products on the market today. Tom Basile of Precision Shower Doors, an industry veteran with more than 40 years’ experience, offers advice and great tips to help you be an educated consumer.

Q) It seems everyone is selling frameless shower enclosures. Are they basically all the same?

A) Great question. The simple answer is no, frameless shower enclosures are not all the same. In fact, there is a great disparity between products.

Education is the key to getting value for your money. A frameless enclosure consists of glass and hardware, but quality can vary greatly. Hiring someone with the right experience and expertise in the measurement, manufacture, and installation is just as important as finding the right product.

Glass Durability

Clarvista® glass is patented specifically for shower enclosures. It is nonporous and will not stain. Clarvista® is permanent. Less expensive glazing quality glass is porous, and once stained, it is permanently discolored and will always look dirty.

Caution! After-market coatings are mostly temporary and often sold with exorbitant markups. If you purchase the correct glass, you will have no need for costly add-ons.

Glass Clarity Fact: “Clear glass” is green, and depending on its origin, it can be very green. Starphire® ultra-clear glass

by Vitro Glass is the industry’s clearest choice. Unlike conventional clear glass, which gets darker and greener as it be-

Expertise

comes thicker, the clarity of Starphire® glass actually intensifies with greater thickness. Because of its unparalleled clarity, Starphire® glass also offers exceptional color fidelity.

Glass Thickness

1/2” glass is the preferred thickness for structural stability. 3/8” glass is often used to compensate for low-capacity hinges, and is inferior. All factors being equal, the cost difference between the two is negligible, so 1/2” is recommended.

Hinges + Hardware

While most shower door hinges look similar, the true measure of a quality hinge is in its weight capacity and function. Soft closing hydraulic hinges with capacity

Even the best materials will not compensate for poor craftsmanship. From accurate measurement to precise manufacture to final installation, each step is crucial to ensure your shower remodel will live up to your expectations for years to come. It’s important to use a reputable, reliable company.

Remember, after-sale service can and will be needed throughout the life of the product. A professional will stand behind the product and make themselves available for maintenance in a timely manner.

When possible, visit the vendor’s showroom and test the displays.

Ask questions. Demand answers.

Make sure all necessary costs are included in the quote — glass, hardware, installation, and removal of your existing shower door.

Leave nothing to chance.

We hope these tips will help you make the most educated decision when purchasing your shower door. Be diligent about making an apples-to apples comparison, because false comparisons are useless. In the end, satisfaction is the only metric of the true cost and value of the product. Be more suspicious of a cheap price, as no one sells something for less than it is worth.

Basile welcomes all those seeking a quality frameless shower enclosure to call, email or visit Precision for the facts.

The team at Precision will answer your questions free of obligation, review and critique any competitors’ quotes and offer a free comparative quote. Whether you decide on a Precision manufactured product or not, you can do so with all the facts.

VISIT OUR SHOWROOM 89 Highway 35 North • Eatontown, NJ • (732) 389-8175

PrecisionShowerDoors.com

Transforming the future of health in Monmouth County.

Our goal is simple: to make sure our community has the care it needs today— and for generations to come. See our latest investments in care today: TransformingMonmouthHealth.org

119 East River Rd.

Rumson NJ

732.660.7848

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A Sound Mind from a Sound Body Gameday Men’s Health Helps Men Reclaim Their Energy, Confidence, and Wellbeing PHOTOS BY ANDREI JACKAMETS

F

or generations, men were told to “tough it out” — to ignore fatigue, mood changes, or a fading sense of vitality. Thankfully, that mindset is changing. Today, more men are realizing that strength isn’t about silence; it’s about taking control of their health. One local clinic helping men do just that is Gameday Men’s Health, located in Holmdel.

At Gameday, the focus is simple: helping men feel, look, and perform like the best version of themselves — both physically and mentally.

“Gameday is a medical clinic where we help men feel like their former, younger selves again,” says Jon Idelson, co-owner and General Manager of Gameday Men’s Health in Holmdel. “As men age, testosterone naturally declines, which

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COMMUNITY MAGAZINE MonmouthCommunity.com

can drastically affect energy, motivation, focus, and drive.

We provide a place where men can talk openly about these changes — from hormone health to sexual performance — in a comfortable, results-driven environment.”

A Clinic Built for Men Gameday Men’s Health was founded by Evan Miller, PhD, who wanted to change the way men experience healthcare. He envisioned a welcoming, approachable space where the “average guy” could feel understood — not judged. What started as a single clinic has now grown to over 400 locations nationwide and into Canada. Locally, Jon and his partners currently have clinic locations in Holmdel and East Bruns-

wick. There are plans to continue expanding into Asbury Park and Freehold/ Manalapan in 2026. Since opening in 2024, Gameday Holmdel has already helped more than 300 men reclaim their confidence and quality of life.

Optimizing Men’s Health Gameday specializes in men’s hormone therapy, sexual health, weight management, and performance optimization. “Many men go to their primary doctor, get bloodwork, and are told they’re ‘fine’, even when they feel far from it,” Idelson explains. “We don’t just look at what’s normal — we look at what’s optimal.

There is no reason to accept the status quo with our hormonal health when we have the power to change it!”

Testosterone replacement therapy (TRT) can be delivered through injections, pills, or pellets, depending on each patient’s needs. The clinic also offers ED treatments, peptides, and weight loss programs using FDA-approved medications. Every plan is customized by board-certified clinicians from the Hormone Health Institute, ensuring safe, evidence-based care.

“I Was a Patient Before I Was a Partner!”

Idelson’s connection to Gameday is personal.

“Before opening Gameday Holmdel, I was a patient elsewhere,” he says. “It was expensive, inconvenient, and not really geared toward men. I wanted to create a

REAL RESULTS FROM REAL MEN I feel amazing. This changed my life.

I’ve got my swagger back, crushing it at the gym, and everyone notices how I’ve gotten back to the old me.

— David, Testosterone Patient

Today is the first day in three years I woke up pain-free.

— Joe, Peptide Patient

I was exhausted and overweight.

Now, I’ve lost 40 pounds and have my drive back. Gameday gave me my energy and motivation again.

— Anthony, Weight Loss & Testosterone Patient

space that made treatment easier — and help other men get the same results I did.”

He’s candid about what optimizing his own hormones did for him: “When my levels were low, I felt flat, tired, and unmotivated. Now, I perform better at the gym, at work, and in life. Every man deserves that feeling again.”

Back to Feeling Like Yourself For many men, the transformation goes beyond physical changes. Patients often report stronger relationships, improved focus, and restored confidence. “We see guys who come in feeling stuck,” Idelson says. “After treatment, they’re sleeping better, losing weight, hitting the gym, and just happier overall.”

His advice for men ready to take the first step? “It’s not rocket science — move your body, drink water, get good sleep, and get your hormones checked. Every man deserves to know if he’s truly feeling his best.”

Ready to Take the Field Again?

Gameday Men’s Health offers free hormone testing and consultations with licensed clinicians. “We’re here to educate and empower men,” says Idelson. “If you’ve lost your edge, we can help you get it back.”

Visit Gameday Men’s Health Holmdel at 100 Commons Way, Suite 240, Holmdel, NJ Call 862-205-4020 or visit gamedaymenshealth.com/ holmdel-nj/

MonmouthCommunity.com DECEMBER 2025

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NOW JOINING US!

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Businesses & entrepreneurs are at an inflection point.

Breaking from the status-quo is critical for your future.

Experiencing these issues in your business?

As a business thinker, does this sound familiar?

Revenue stagnation, AI integration, lack of creativity for awareness, customer disconnect, flatlined growth, ops bottlenecks, no ROI data insight, not future-proofed.

Great ideas never move from your paper napkin.

You see opportunities, but lack time and resources to act. A desire to start or be involved in passion projects or game-changing solutions.

“The next level is more different than it is difficult.”

“Whatever’s blocking your ability to level-up, or stalling your entrepreneurial project, this is where I can help.”

Trusted for 25 years by Fortune 500 companies, private wealth, business owners, entrepreneurs, and startups.

Let’s Connect: Ryan@RyanKurek.com | 704.604.6777 | RyanKurek.com Hello Monmouth County! (again) My family and I are thrilled to be back from South Carolina, after completing two of the most complex business projects of my career.

Yep, usually people never return to NJ after leaving. But there’s nothing like the Jersey Shore: the people, sarcasm, pizza, car-honking, beach lifestyle, and, of course, family. It’s home.

But those projects in Carolina were paramount: huge breakthroughs, which ignited the fire for a vision and goal for our businesses, leaders, owners, and entrepreneurs.

A. Ryan Kurek Proud Jersey Shore Native

From survive-to-thrive to achieving game-changing success, we unlock every bit of potential with the right mindset, people, and resources to produce 1+1=10 outputs.

The next level is more different than it is difficult.

FIRST RESPONDERS

Q&A

Name: Ludner Innocent Title: Firefighter/ EMT Place of Employment: Asbury Park Town of Residency: Asbury Park

Q: What initially made you want to be a first responder?

A: Honestly, just wanting to help people when it actually matters. I like being the person who shows up and makes a difference instead of watching from the outside.

Q: What do you find to be most rewarding about this kind of work?

A: When you know you genuinely helped someone on their worst day. That feeling sticks with you.

Q: What is the hardest aspect of the job?

A: Seeing things you can’t unsee and trying not to bring that stress home with you. The mental side hits harder than the physical sometimes.

Q: Do any aspects of the job ever scare you?

A: Yeah, certain calls make you more alert. You never fully know what you’re walking into, so there’s always that little edge.

Q: What was your most memorable experience on the job so far?

A: All of this is memorable to me if I’m being honest. I get to work and serve the community in which I grew up. This city raised me, and the fact that I get to give back every shift is and always will be an amazing feeling.

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COMMUNITY MAGAZINE MonmouthCommunity.com

Teacher Feature Name: Lisa Hanna Title: Teacher/Advisor Place of Employment: Ocean Township High School Town of Residency: Wanamassa Q: What do you love about teaching, and what keeps you coming back each day?

A: I love sharing my passion for reading and writing with my students.

Giving them opportunities to create their own interpretations of a book, poem, or piece of media excites me. Their curiosity and willingness to explore the unknown keep me coming back each day — not to mention the fact that I love that they teach me just as much as I teach them.

Q: What is the most challenging thing about working with children?

A: Children today are different from those I taught 20 years ago. As a teacher who sees the whole child and not just the academic piece, I find that the impact of tech, social media, and AI on their social and emotional well-being and empathy can be challenging. While I believe I’ve navigated it with creativity and flexibility, it does worry me that the long-term effects of those platforms may impact their ability to handle the challenges that life will inevitably present to them.

Q: What was your own school experience like as a kid? Did you enjoy school?

A: I teach in the district where I went to school, and I loved school then just as much as I do now as an adult. Not surprisingly, I loved my English and Creative Writing classes, but not as obvious was my fascination with the sciences. I was very involved in extracurricular activities, and Ocean’s Big Red Country meant (and still means) the world to me. I truly believe that the positive experiences I had as a student fuel my passion as a teacher.

Q: If you could add one new subject that every kid would have to take in school, what would it be and why?

A: I would add a course on social justice and global citizenship.

Empowering students to use their lived experiences to amplify their voices and take meaningful action on issues that matter to them is vital. Kids have the capacity to recognize instances of injustice, and by offering them a course to reflect, research, collaborate, and advocate, we can provide them with the tools and support they need to transform their world.

Q: What is the most important thing that your students have taught you?

A: They have taught me so much over the years, but I think they have mostly taught me to live in the moment. As adults, we often plan, plan, plan, but they have shown me that being present in the moment is not a frivolous trait; it’s the key to staying young!

LONG BRANCH LONG BRANCH

JUST LISTED JUST LISTED

Luciana Dias Lourenco Luciana Dias Lourenco 201-966-1894 201-966-1894

BARNEGAT BARNEGAT

Happy HappyHolidays!

Holidays!

Make thisthis Holiday extra special with a new place Make Holiday extra special with a new place to call home!

May thisthis beautiful holiday season fill fill to call home!

May beautiful holiday season your heart with love, your home with joy,joy, andand your your heart with love, your home with your life life with laughter.

From our house to yours wishing with laughter. From our house to yours wishing youyou andand your family Love, Peace andand Happiness. your family Love, Peace Happiness.

SEASIDE HEIGHTS SEASIDE HEIGHTS

JUST LISTED JUST LISTED

Peter Pitrelli Peter Pitrelli 201-937-6766 201-937-6766

Mary-Jo Hart Hart Mary-Jo 732-241-6691 732-241-6691

BRIELLE BRIELLE

WEST LONG WESTBRANCH LONG BRANCH

Janice Troiano Janice Troiano

JUST LISTED JUST LISTED

Broker Associate Broker Associate

732-306-6397 732-306-6397

Search Listings Search Listings JaniceT@EXITRealtyEC.com JaniceT@EXITRealtyEC.com www.JaniceTroiano.REALTOR www.JaniceTroiano.REALTOR Facebook: @JaniceTroianoRealEstate Facebook: @JaniceTroianoRealEstate ice ice Instagram: @Real_Estate_With_Jan Instagram: @Real_Estate_With_Jan

UNDER CONTRACT UNDER CONTRACT Chris Chris Raddatz Raddatz 646-341-2247 646-341-2247

JUST LISTED JUST LISTED GerineGerine A. Skamarak A. Skamarak 908-902-4778 908-902-4778

124 VILLAGE RD, MORGANVILLE 124 VILLAGE RD, MORGANVILLE

Ask AskAdrienne Adrienne Adrienne Marcigliano Adrienne Marcigliano 908-601-3766 908-601-3766

I’M I’MSOLD SOLD MATAWAN MATAWAN

HOLMDEL HOLMDEL

JUST JUSTLISTED LISTED FOR FORRENT RENT

71 VILLAGE RD, MORGANVILLE 71 VILLAGE RD, MORGANVILLE

I’M I’MSOLD SOLD

EXIT REALTY EAST COAST • 877-778-3948 • 57• E57Main Street, Holmdel, NJ •NJEXITREALTYEASTCOAST.com EXIT REALTY EAST COAST • 877-778-3948 E Main Street, Holmdel, • EXITREALTYEASTCOAST.com

COMMU N ITY M A G A Z I N E

ANNUAL SELF-CARE GUIDE

Though the December holiday season is a time to think of others and to do things for friends, family and loved ones, it’s also critically important to remember to also do things for yourself. Self-care is crucial, and we have put together some of the best places in Monmouth County to obtain your best self as the year comes to a close.

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S E LF - C A R E G U I D E

Recharge Your Mind:

TMS Therapy and the Power of Self-Care

I

n the journey toward mental well-being, prioritizing self-care is non-negotiable. For those struggling with conditions where traditional approaches haven't provided sufficient relief, Transcranial Magnetic Stimulation (TMS) offers a powerful new path. TMS is a valuable tool that when combined with intentional self-care can help you reclaim control of your mental health.

Understanding TMS: A Non-Invasive Approach Imagine a therapy that gently nudges your brain back toward balance. That’s essentially what TMS does. This FDA-cleared, non-invasive procedure uses a targeted magnetic field, delivered via a coil on the scalp, to stimulate specific nerve cells in the brain. The sensation is often described as a light tapping, and treatments are performed in a clinician's office while you are awake.

For conditions like depression, TMS stimulates underactive brain regions, such as the dorsolateral prefrontal cortex (DLPFC), to help regulate mood. Unlike electroconvulsive therapy (ECT), TMS does not require anesthesia or cause seizures, and it generally has fewer side effects than traditional medication, with the most common being mild scalp discomfort.

FDA-Cleared for Key Mental Health Conditions The U.S. Food and Drug Administration (FDA) has cleared TMS for treating several challenging mental health conditions, establishing it as a reliable option for patients who haven't responded adequately to standard treatments.

The primary conditions for which TMS is FDA-cleared include: • Major Depressive Disorder (MDD): For adults (and some adolescents) with treatment-resistant depression.

• Obsessive-Compulsive Disorder (OCD): Used to help patients find relief when other treatments have failed.

• Migraines: Cleared for both the acute and preventive treatment of migraine headaches.

• Smoking Cessation: Cleared as a treatment to help adults quit smoking.

This growing list of clearances underscores the medical community’s confidence in TMS as a safe and effective alternative treatment.

Self-Care: Your Active Role in Healing While TMS works to recalibrate your brain's circuitry, self-care is the crucial element that solidifies and sustains the benefits. Think of TMS as the spark that gets the engine running, and self-care as the fuel and maintenance that keep it moving.

Integrating self-care practices into your routine during and after TMS creates a powerful synergy: • Establish a Routine: Consistent sleep, regular mealtimes, and light exercise reinforce the stability TMS helps to create.

• Embrace Neuroplasticity: TMS promotes the brain’s ability to form new connections. Support this process through mindfulness, creative expression (writing, painting), or learning a new skill. These practices encourage the brain to use the new, healthier pathways.

• Nourish Your Body: A healthy diet, hydration, and adequate sleep are foundational pillars that enhance your brain’s responsiveness to treatment and improve your overall mood.

TMS therapy is often part of a holistic plan that includes psychotherapy. By viewing TMS as an active partnership in your healing, you empower yourself to stop merely surviving and start building a life where self-care is at the center of your mental well-being.

Institute for Better Living 440 State Rt. 34, Unit 1B, Colts Neck 646.883.0734 | info@institutebetterliving.com institutebetterliving.com Follow them on Instagram @institutebetterliving MonmouthCommunity.com DECEMBER 2025

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S E LF - C A R E G U I D E

Reviving Men’s Health:

Hormones, Performance, and Taking Control

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or too long, men have been told that fatigue, low libido, declining strength and slower recovery are just part of “getting older.”

Gameday Men’s Health knows that doesn’t have to be the case. Every man deserves to feel energized, confident, and in control of his health — both in and out of the bedroom.

Why Hormones Matter Testosterone is the hormone that fuels male vitality. It impacts energy, mood, muscle mass, recovery and sexual performance. When levels drop — which naturally happens with age and can be worsened by stress, poor sleep, or diet — men often notice fatigue, difficulty building or maintaining muscle, lower drive, and reduced confidence.

Declining testosterone also affects sexual function.

Erectile challenges, decreased libido, or lower stamina are often linked to low hormone levels. These changes can impact relationships, self-esteem, and overall quality of life. But the great news? Modern medicine offers safe, effective ways to restore balance and performance.

The Gameday Approach Gameday Men’s Health specializes in helping men reclaim energy, sexual health and athletic performance through personalized hormone optimization. Every patient begins with a comprehensive lab assessment and one-on-one consultation. From there, their team crafts a program tailored to your goals — whether that’s improving gym performance, restoring libido, or boosting overall vitality.

Their treatments include testosterone replacement therapy (TRT), peptide therapy, and cutting-edge sexual health options like the P-Shot and shockwave therapy. These therapies work synergistically to restore energy, improve recovery and enhance sexual performance, all while helping men feel younger and more confident.

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• • • •

Boost Your Performance Naturally Optimizing hormones is only part of the solution. Lifestyle factors play a huge role in maintaining energy, strength, and sexual health. Here are a few tips every man can implement today: • Lift weights and do cardio. Resistance training builds lean muscle, improves circulation, and supports natural testosterone production.

Prioritize sleep. Deep, restorative sleep is when your body produces most of its testosterone. Aim for 7 – 8 quality hours nightly.

Manage stress. Chronic stress lowers testosterone and can hurt energy, focus, and sexual performance. Mindfulness, deep breathing or even a quick walk can help.

Fuel your body wisely. Limit processed foods and sugar, and focus on protein, healthy fats and nutrient-rich meals to support performance and hormone balance.

Check your hormones. Annual bloodwork is the best way to identify imbalances before they impact your energy, strength or sexual health.

Take Control of Your Health Today Feeling drained, struggling in the gym or noticing changes in sexual function are not things you have to accept. Men who take action with hormone optimization and lifestyle adjustments often report more energy, improved stamina, faster recovery, and renewed confidence — both at the gym and in their personal lives.

Gameday Men’s Health is dedicated to helping men feel strong, sharp and in control. Don’t wait for symptoms to slow you down — take the first step toward reclaiming your vitality, performance and sexual health today.

Gameday Men’s Health 100 Commons Way, Suite 240, Holmdel 862-205-4020 gamedaymenshealth.com/holmdel-nj/

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New Year, New You!

M

any of us are looking to set new goals and make changes to improve our health and well-being for 2026.

One of the simplest and most overlooked habits is stretching and improving flexibility and balance, which can actually make a significant impact on both physical and mental wellness. Monmouth Beach Yoga & Wellness offers a wide variety of stretch classes for a reason — because stretching is a foundational part of a healthy, balanced lifestyle.

Stretching isn’t just about touching your toes or warming up before a workout. It plays a vital role in maintaining the flexibility, strength and health of our muscles. Flexibility and balance are key for preserving a full range of motion in the joints. Without regular stretching, muscles shorten and become tight, putting the body at risk for joint pain, strains and injuries — especially during more strenuous physical activity.

We often hear people say they’ve “lost flexibility” with age, but the good news is that you can get it back – and even improve it. Stretching regularly can help restore mobility, especially if you have a sedentary lifestyle, have been injured, or have conditions such as arthritis.

Stretching doesn’t just make you feel good; it also supports important internal processes that help your body function at its best.

Benefits of a Regular Stretching Routine: • Reducing everyday aches and pains by preventing muscle and connective tissue tightness • Improving circulation and supporting vascular health.

• Boosting neuromuscular coordination, which helps with balance and stability.

• Enhancing exercise performance and speeding up recovery post-workout.

• Promoting muscle elasticity, helping muscles return to a natural resting state.

• Reducing the risk of falls and injuries, especially as we age.

• Preventing compensation-related injuries by supporting proper movement patterns.

Stretching also supports better posture and alignment, helps to calm the nervous system and can even be meditative — making it a great complement to both physical fitness and mental health.

Stretch Your Way Into 2026 If you’ve been meaning to improve your flexibility and balance or you just want to feel more mobile and pain-free throughout your day, now is the perfect time to start. You don’t need to be an athlete or yoga expert to benefit.

Ready to feel amazing in your body? Join Monmouth Beach Yoga & Wellness for their classes – a feel-good experience designed for every body. Whether you're brand new or a seasoned yogi, these all-level classes focus on safe, effective techniques to help you move with ease, release tension and feel your absolute best.

New to the studio? Try 3 classes for just $30!

This special New Student Offer is the perfect way to explore different classes, meet their welcoming instructors, and find what works best for you. Come stretch, breathe, and feel the difference.

Monmouth Wellness and Yoga 26 Beach Rd, Suite 10, Monmouth Beach 973-452-2828 | mbyogaandwellness@yahoo.com mbyogaandwellness.com/

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Juggling:

A Low-Impact Pathway to Mindfulness, Fitness, and Fun

BY ANDREW ZERLING

A

cross four thousand years of human history — from Egyptian tombs to modern training Rooms — people have juggled to challenge their minds and bodies.

What was once seen as a circus act or a court jester’s diversion is now recognized as a versatile, low-impact exercise almost anyone can learn.

Juggling blends focus, coordination, and movement in a way that is both playful and profoundly beneficial.

At its core, juggling is simple: tossing and catching objects in rhythmic patterns. Yet that simplicity hides a world of gains. Because it’s non-strenuous and non-impact, juggling can be practiced standing, sitting, or even in short bursts between other activities. A few minutes a day is enough to start reaping the benefits — improved coordination, balance, and concentration — all without needing a gym membership or special equipment. Numerous famous athletes — from Roger Federer to Eli Manning — have embraced juggling as part of their training to sharpen focus and coordination.

Marvin Harrison Jr., a wide receiver for the Arizona Cardinals of the National Football League (NFL), regularly incorporates juggling into his athletic training routine.

From an athletic perspective, juggling supercharges hand-eye coordination, peripheral vision, and reaction time. Those skills translate directly to faster reflexes in everyday life and in sports ranging from tennis to basketball. But juggling isn’t just for athletes. It strengthens the brain itself. Studies have shown increased gray and white matter in people who learn to juggle, suggesting new neural connections form as you master the patterns.

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COMMUNITY MAGAZINE MonmouthCommunity.com

Equally powerful are the mental and emotional effects. Juggling’s steady rhythm and focus encourage a state of flow — a moving meditation.

This can lower stress, sharpen attention and cultivate calmness, much like traditional mindfulness practices. Learning a new trick releases endorphins, bringing the same kind of satisfaction as finishing a workout or solving a tough problem.

Because juggling develops balance and proprioception, it can also help reduce the risk of falls or injury. Its dynamic arm and shoulder motions support flexibility — an often overlooked aspect of fitness that becomes more valuable as we age.

And unlike many exercises, juggling is genuinely fun. It’s accessible, inexpensive and endlessly adaptable.

Scarves, balls, or even soft household items can stand in for equipment.

Most importantly, juggling invites you to slow down, play, and connect your mind and body. Whether you’re a student looking for a study break, a parent seeking stress relief, or a seasoned athlete adding cross-training, juggling can fit easily into your routine. In a world of high-impact workouts and constant digital distraction, a few minutes of juggling may be one of the simplest and most joyful ways to improve your health and well-being. thejugglingathlete.com

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Run Longer, Hurt Less:

A Science-Based Guide to Preventing Running Injuries

R

unning attracts more than 50 million Americans, spanning teenagers to retirees. The largest age groups are 25-44-year-olds, and women make up a slightly higher share of runners than men. But whether new or experienced, most runners face the same concern: staying healthy enough to keep running.

Studies show that up to 70–80% of running injuries are caused by overuse, making prevention not only possible — but essential.

Across all ages and both sexes, the same five injuries make up most of the cases seen in clinics: • Patellofemoral Pain Syndrome (Runner’s Knee) • Iliotibial Band Syndrome (IT Band Syndrome) • Achilles Tendinopathy • Plantar Fasciitis • Medial Tibial Stress Syndrome (Shin Splints) These injuries develop slowly from repetitive loading, muscle weakness, poor running mechanics, or sudden training changes, i.e. change of terrain (hills from flats), increases in mileage and /or increases in pace — not from a single misstep.

Who Is Most at Risk?

Injury rates are highest in runners aged 35–54. These athletes typically train consistently but juggle work, family, and reduce recovery capacity. Older runners (55+) often experience longer healing times and more tendon or joint-related pain.

Younger runners (under 25) are still developing strength and coordination, making them prone to knee pain, IT band issues and occasional growth-related injuries.

There are also subtle sex-related trends. Female runners are more likely to report knee injuries due to differences in trunk, hip and pelvic weakness and instability, while male runners show a slightly higher rate of Achilles and calf-related issues. Still, training errors and biomechanics matter more than gender alone.

Prevention starts with understanding how you move when you run. Most running injuries are mechanical and repetitive, prevention depends on identifying how the body manages impact and load. This is where biomechanical running assessments play a powerful role.

A complete assessment may include: • 2D/3D or high-speed video analysis of your running form

• Foot pressure mapping to evaluate strike pattern and load distribution • Joint angle measurements and stride analysis • Surface EMG testing to observe muscle activation and timing • Hip, core, and lower extremity strength testing These tools help pinpoint the biomechanical causes behind pain or inefficiency. Biomechanical faults due to hip weakness, asymmetrical stride, overstriding, limited joint mobility or delayed muscle activation are all root causes of running related injuries.

Evidence-Based Ways to Stay Injury-Free From recreational joggers to marathoners, the most effective prevention strategies remain consistent: • Progress gradually — Increase weekly mileage or speed by no more than 5–10% • Strengthen key areas — Focus on the hips, glutes, calves, and core to improve alignment and stability • Check your mechanics — Small changes in cadence, posture, or foot strike can reduce impact forces- subtle changes in your running posture and awareness can make great changes in shock absorption and improve striking to improve your performance • Rotate surfaces and shoes — Vary training terrain and update worn-out footwear before breakdown occurs • Prioritize recovery — Sleep, hydration, mobility work, and rest days are part of training, not a break from it • Running longevity isn’t luck — it’s a mix of smart training, strong muscles, and an understanding of how your body moves.

The more you know about your mechanics, the better you can train, adapt, and keep running pain-free for years to come.

“People think they need to run to get in shape,” says Christopher Powers PT, PHD, FASCM, FAPT-USC. “But in reality, you have to be in shape to run.”

East Coast Movement Performance Institute 301 Bingham Ave, Suite A, Ocean 732-922-6618 | info@easternmonmouthpt.com eastcoastmpi.com

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Self-Care, A Therapist’s Perspective

BY DR. DANA SPADA, PHD, LCSW, PSYCHOTHERAPIST AND FOUNDER OF LEAF PSYCHOTHERAPY

S

elf-care is the practice of staying in connection with yourself. It is a way of honoring your inner world while moving through the outer one. It asks for awareness, consistency, and honesty. It asks that you pay attention to what is happening inside you and meet it with compassion rather than avoidance.

It begins with noticing. Noticing when your breath is shallow. When your shoulders are tight.

When your tone changes or your patience disappears. These are not random moments. They are signals that your nervous system is asking for attention. To care for yourself is to respond to those signals before they become symptoms.

Self-care is practical. It is feeding yourself food that sustains you. It is moving your body because energy that has nowhere to go turns into anxiety. It is sleeping enough to let your mind repair. It is keeping promises to yourself and not abandoning yourself.

It is emotional work. It means allowing yourself to feel what you feel instead of editing it into something more acceptable. It means having hard conversations and being willing to sit in discomfort without immediately trying to fix it. It is saying no when you are at capacity. It is letting yourself rest.

Therapy is an essential form of self-care because it creates a space where you can hear yourself clearly. It slows you down long enough to make sense of what you carry. Inside the therapeutic relationship, you learn to understand your emotional patterns, the way you protect yourself, and the moments when you turn away from what you actually need. Over time, you begin to recognize that taking care of yourself is not selfish. It is an act of responsibility toward everyone you love.

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COMMUNITY MAGAZINE MonmouthCommunity.com

Self-care is maintenance of the whole system. It is checking in with your thoughts and your body before they drift too far apart. It is the decision to stay present in your own life rather than functioning on autopilot. It is the practice of self-respect expressed throughout the day.

Most of the time it is quiet and invisible. It happens when you close your eyes and breathe before reacting. It happens when you reach out for help instead of pretending you are fine. It happens when you forgive yourself.

To care for yourself is to stay loyal to your own aliveness. It is to understand that your well-being is a priority. It is the steady work of meeting yourself where you are, again and again, until that meeting feels like home, and your inner and outer world are in alignment.

LEAF by Dr. Dana Spada PSYCHOTHERAPY 732.947.4777 | leafpsych.com

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Ayurveda:

The Science of Balance Behind Every Kūr Experience

I

n today’s wellness landscape, few traditions are as time-tested, or as deeply holistic, as Ayurveda. Developed in India more than 5,000 years ago, Ayurveda translates to “the science of life.” It teaches that true health is a dynamic balance of body, mind, and spirit— maintained not through quick fixes, but through daily habits that align us with nature’s rhythm.

At Kur Wellness Studios in Asbury Park, Ayurveda quietly shapes much of what they do. It’s woven into their massages, facials, and body rituals; not as a trend, but as the philosophy behind them.

While every guest may experience it differently, Ayurveda is the invisible thread that connects relaxation to restoration and beauty to balance.

How Ayurveda Informs the Kur Experience Personalization: In Ayurveda, there’s no one-size-fits-all approach to health. Each person has a unique constitution, or dosha, influenced by physical traits, energy, and environment.

Kur’s practitioners draw on this understanding to tailor each session, whether you need grounding, stimulation or gentle restoration.

Choice of Oils and Ingredients: From the warm, herb-infused oils used in massage to the botanicals blended into facials, every element is selected for its balancing effect.

Guests may notice lighter oils and cooling herbs in summer, or richer, warming formulas in winter, reflecting Ayurveda’s seasonal wisdom.

Attention to Flow and Energy: Ayurveda recognizes that the body’s vitality depends on the unobstructed flow of prana, or life force. Massage techniques at Kur, especially rhythmic, symmetrical strokes are designed not only to ease muscle tension but to harmonize energy movement throughout the body.

Ritual as Medicine: Small rituals matter. The warm compress that begins a body scrub, the slow transitions be-

tween movements, even the quiet environment all encourage the nervous system to shift from “doing” to “being.”

That’s when deep healing happens.

Integrating Inner and Outer Care Ayurveda reminds us that what we do outside the treatment room affects what happens within it. A balanced diet, adequate rest, and mindful movement enhance the effects of every service, making your massage, facial, or body ritual last longer and feel more profound.

For guests who wish to explore Ayurveda beyond the spa table, Kur collaborates with their sister business, Indra Holistic Health (www. indraholistic.com), for deeper education and personalized consultations. But for many, simply receiving care designed with Ayurvedic awareness is the first and most enjoyable step toward balance.

Where Ancient Wisdom Meets Modern Wellness Ayurveda isn’t about doing more – it’s about doing what’s right for your body in each moment. By honoring this timeless wisdom in every service, Kur Wellness Studios helps guests not only feel better, but also reconnect with the natural intelligence their bodies already possess. Because when inner balance is restored, outer glow naturally follows.

Kur Wellness Studios offers more than 100 traditional and Ayurvedic treatments and services – massage, facials and waxing, including eastern Ayurvedic therapies and products, and a yoga studio that doubles as a private personal training gym.

Located in downtown Asbury Park, Kur offers treatments and classes in a tranquil, yet hip, urban setting, by the best team of practitioners around, each with positive attitudes and true commitments to health.

Kur Studios | 412 Bond St, Asbury Park 732-361-8956 | info@kurstudios.com | kurstudios.com

MonmouthCommunity.com DECEMBER 2025

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EVENTS CALENDAR EVERY DAY IN DECEMBER The Village - Anne Ellen Christmas Tree Farm Step into the enchanting Christmas village at Anne Ellen 114 Daum Rd, Manalapan 5pm - 9pm For more information, visit anneellenfarms.com/the-village Magic of Lights Head to PNC Bank Arts Center for a dazzling, drive-through holiday lights display PNC Bank Arts Center 116 Garden State Pkwy, Holmdel 5pm - 11pm magicoflights.com EVERY WEEKEND (DECEMBER 5-7, 12-14, 19-21) Asbury Park Holiday Bazaar Series Celebrate the most wonderful time of the year at Asbury’s annual Holiday Bazaar Convention Hall 1300 Ocean Ave N, Asbury Park 12pm - 5pm For more information, visit asburyparkbazaar.com TUESDAYS (DECEMBER 2, 9, 16) Beach Haus Brewery Music Bingo Tuesdays Enjoy four rounds of free-to-play music bingo hosted by DJ Kat Lyons Beach Haus Brewery, 801 Main St, Belmar 7pm - 9pm For more information, visit beachhausbeer.com WEDNESDAYS (DECEMBER 3, 10, 17) Bell Works Fresh Farmers Market Visit Twin Lights Brewing for Thursday Trivia Night Twin Lights Brewing 4057 Asbury Ave, Tinton Falls 7pm - 9pm For more information, visit twinlightsbrewing.com EVERY THURSDAY (DECEMBER 4, 11, 18, 25) Trivia on Tap Enjoy four rounds of free-to-play music bingo hosted by DJ Kat Lyons Beach Haus Brewery, 801 Main St, Belmar 7pm - 9pm For more information, visit beachhausbeer.com

TUESDAY, DECEMBER 2 Tree Lighting Ceremony Head down to Downtown Freehold for their tree lighting ceremony 1 E Main St, Freehold 5pm - 7pm For more information, visit downtownfreehold.com

SATURDAY, DECEMBER 13 Holiday Made in Monmouth Shop for the holidays with over 22 local vendors Brookdale Community College, Robert J. Collins Arena and Recreation Events Center 10am - 4pm For more information, visit madeinmonmouth.com

FRIDAY-SUNDAY, DECEMBER 5-7 12th Annual Trees for Troops Support our troops by getting your Christmas tree at The Fir Farm The Fir Farm, Hillsdale Rd, Colts Neck For more information, visit instagram.com/thefirfarm

SUNDAY, DECEMBER 14 Winter Fresh Farmers Market Head to Ocean Grove for this cozy indoor food and farm market 66 Main St, Ocean Grove 10am - 1pm For more information, visit bellworksfresh.com/upcoming-events

FRIDAY, DECEMBER 5 First Fridays Art and Sound at the Station Head to Asbury Park the first Friday of the month for a pop-up art and music show Asbury Park Transportation Center 1 Block West of Main St., Asbury Park 5pm For more information, cityofasburypark.com SATURDAY, DECEMBER 6 Autism Harmony Holiday Vendor/Craft Fair Visit over 60 vendors/crafters to shop for all your holiday gifts, will all proceeds going to children and adults with autism VFW 1 Veterans Lane, Port Monmouth 10am - 4pm For more information, visit autismharmony.org Santa at Garmany Join the Tigger Stavola Foundation to celebrate the holidays and fund drug prevention education across NJ Garmany of Red Bank 121 Broad St, Red Bank 11am - 3pm For more information, visit tiggerstavolafoundation.org SATURDAY/SUNDAY (DECEMBER 6, 14) Santa Pictures with your Pet Get a photo with Fido featuring St. Nick himself Doggie Sweets 15 Morris Ave, Unit 119, Long Branch 12pm - 3pm For more information, visit doggiesweets.com

MONDAY, DECEMBER 15 Joe Baracata Band’s Holiday Show Celebrate the holidays with the Joe Baracata Band Tim McLoone’s Supper Club 1200 Ocean Ave N, Asbury Park 7pm - 9pm For more information, visit timmcloonessupperclub.com TUESDAY, DECEMBER 16 Open Mic Night Join the Freehold Borough Arts Council for Downtown Freehold’s open mic night, every third Tuesday of the month American Hotel, 18 E Main St, Freehold 6:30pm - 9pm For more information, visit downtownfreehold.com TUESDAY, DECEMBER 18 Carolers Downtown Freehold Get into the holiday spirit with this festive singalong Downtown Freehold, Freehold 6pm - 8pm For more information, visit downtownfreehold.com WEDNESDAY, DECEMBER 31 NYE Twilight Run Join the Jersey Shore Running Club for their NYE Twilight Run at Leggett’s Sand Bar 217 1st Ave, Manasquan 4pm - 9pm For more information, visit runsignup.com

MonmouthCommunity.com DECEMBER 2025

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Geeta K. Brana, CDFA® Financial Advisor

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+ Complimentary 50 Page Worksheets & Checklists Guidebook

Thursday, January 22, 2026 6:00 - 7:30 pm Take charge of your financial journey with tools designed specifically for women.

Build confidence in managing money and investments Navigate life’s transitions — divorce, widowhood, retirement & business ownership Apply actionable checklists to organize, protect, and grow your wealth

Scan to Register Seats are limited — reserve your spot today and receive your complimentary workbook!

WEB: www.GeetaBrana.com 960 Holmdel Road, Bldg 1 | Holmdel, NJ 07733 * Tel: 732-546-9315 * Email: GBrana@fcmadvisor.com Securities and investment advisory services offered through Osaic Wealth, Inc. member FINRA/SIPC. Osaic Wealth is separately owned and other entities and/or marketing names, products or services referenced here are independent of Osaic Wealth.

BIZBEAT

BY RYAN LOUGHLIN

A quick roundup of what’s new and happening at local businesses in Monmouth County.

Asbury Park’s Flying Pig Market opens After an endless buildup of anticipation over the course of nearly two years, The Flying Pig Market in downtown Asbury Park has officially opened its doors. Offering patrons everything from pastas to dairy, fresh veggies and meats, sodas and drinks and a large variety of snacks (most locally sourced with a health and/or eco-conscious spin), finally Asbury has a small market for residents and visitors to grab and go.

Collaborations with local businesses are part of the game here as well, meaning you can find items like loaves of bread from Benchmark Breads of Little Silver and baked goods for Del Ponte’s in Bradley Beach. The store is owned by Paula Gilligan a North Jersey transplant who moved down to Asbury Park after summering here for many years. Located at 527 Bangs Ave. (on the corner of Bangs Avenue and Emory Street), this may be the most exciting Asbury opening in years! www.theflyingpigmarket.com

The Bistro at iPlay America launches holiday pop-up bar and brunches iPlay America’s in-house bar/restaurant The Bistro has launched an enchantingly festive pop-up bar just in time for the holiday season. The aptly named “Miracle Bar” is a Christmas-themed pop-up cocktail bar featuring 12 holiday-themed cocktails, floor-

to-ceiling holiday décor, festive events, and all the seasonal cheer you can stuff into one restaurant. The popup experience is open now through Jan. 1. The Bistro will also feature exiting brunch events, including a Mickey and Minnie Christmas Brunch on Dec. 7; Santa Brunches on Dec. 14 and 20, and a special Frosty, Ginch and Santa Brunch on Dec 21.

All brunches run from 11 a.m. to 2 p.m. iPlay America is located at 110 Schanck Rd, Freehold. www.iPlayAmerica.com

Spring Lake Tap House launches “Santa’s Hideaway” Spring Lake Tap House is proud to unveil “Santa’s Hideaway,” a full-season Christmas pop-up activation transforming the venue into the Jersey Shore’s most festive holiday experience.

Featuring themed nights, signature Christmas food and drinks menus, immersive décor, live entertainment, and specialty brunches, Santa’s Hideaway will become your new favorite spot for lunch, brunch, dinner, happy hour, and late-night holiday shenanigans all season long. www.springlaketaphouse.com

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618 Park Avenue | Freehold, NJ 07728 www.618nj.com | 732-577-0001 @618restaurant MonmouthCommunity.com DECEMBER 2025

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A Light in the Night

A Recap of the Frances Foundation’s 21st Annual Gala

BY EMMA SYLVIA

T

he Frances Foundation has been one of the guiding lights of Monmouth County for 25 years.

Formed in honor of founder Robert “Bob” Heugle’s late mother, Frances, who tragically passed in 2000 after her own battle with cancer, the nonprofit aims to bring smiles to kids fighting cancer, alleviating financial burden on impoverished families, and supporting research in order to terminate childhood cancers once and for all.

On October 18, the Foundation celebrated their 21st Annual Gala, themed “The Lunar Lights Gala – Because Every Child Deserves to Shine.” Love and energy filled the ballroom of Ocean Place Resort and Spa in Long Branch. It was a night of celebration in particular for the Warriors, children that are currently undergoing treatment for cancer, and Angels, children who have passed from cancer and are continued to be fondly memorialized by the Foundation.

“In terms of trying to measure the event’s success, we measure it in how we make the pediatric kids and angels’ families feel about the event,” Heugle elaborates. “They just raved about what a special night it was. It was one of our most successful. We really felt that we emotionally delivered a fantastic night for them.”

More than 900 guests – including 41 pediatric cancer families, sister charities and volunteers – were in the sold-out crowd.

As a 100 percent volunteer-run charity, every penny donated goes to the children and their families.

“It was truly a beautiful and emotional experience to be surrounded by so much love, remembrance, and support,” Alyssa, an Angel’s mother, lauds. “The evening was filled with compassion and unity, and we felt Xander’s spirit throughout the night. We are especially grateful for the way you honored and mentioned him during the gala — it touched our hearts beyond words to know he continues to be remembered and celebrated among such an incredible community.”

Heugle was particularly moved by another Angel’s mother who said of the event: “I laughed, I cried and I danced.” He says, “We honored and remembered her daughter that night. For that mom to put the gala in that perspective – that hits our hearts in terms of how we made her feel.”

A Warrior approached his own mother and said of the gala, “Can we do it again? Can we go again?”

Judging from that reaction alone, clearly, the goals of the event were met. “Every child deserves to shine,” Heugle says. “We want to make them feel like a Hollywood star getting an Oscar.”

Heugle praises his volunteer team, which continues to grow.

“They are so invested in trying to help these families.” The decor was also a highlight of the event, with celestial decorations illuminating the night. “I just think the decorations and the whole atmosphere of the whole venue was inspiring, beautiful, and we had these special banners of the Angels. It was truly exceptional this year.”

Ultimately, Heugle always aims to bring the focus of the conversation not on the work he’s done, but on the children.

“The thing I love talking about the most is the kids themselves, and how we made those kids feel like a million bucks. It’s so cruel what they have to go through. The chemo treatments, how sick they feel, the radiation. Many of them get stem cell transplants.

These kids literally go through hell – they get into a state of depression because the treatment regimen is so demanding.”

After an immensely successful 21st gala, we can anticipate another wonderful night of lights next year from the Frances Foundation, all in the name of Angels and Warriors that deserve the best.

To learn more about the Frances Foundation, visit francesfoundation.net

MonmouthCommunity.com DECEMBER 2025

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Institute for Better Living Specializing in Transcranial Magnetic Stimulation

Deep TMS has been FDA-cleared in the USA and effectively treats: • Depression • OCD • Smoking Addiction • Anxious Depression • Late-Life Depression

Every Monday (December 1, 8, 15, 22, 29) What: Jazz Art Jam Sessions Where: Triumph Restaurant & Brewery, Red Bank When: 6 pm – 8pm TriumphBrewing.com Every Tuesday (December 2, 9, 16, 23, 30) What: Live Irish Music Where: St. Stephen’s Green Publick House, Spring Lake When: 6 pm SSGPub.com

Now offering ADHD Testing

Licensed provider for NJ, NY, and PA for both telehealth and in-person visits

We accept major insurances including Medicare and Medicaid.

440 Route 34, Unit 1B Colts Neck, NJ

info@institutebetterliving.com

(646) 883-0734

www.institutebetterliving.com

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— AND A —

Every Monday (December 1, 8, 15, 22, 29) What: Quizzoholics Trivia Where: Deal Lake Bar + Co, Loch Arbour When: 7:30pm - 9:30pm deallakebarco.com

Transcranial magnetic stimulation (TMS) is a non-drug treatment that uses magnetic pulses to stimulate the brain and treat a variety of conditions.

We are also suboxone certified and specialize in reproductive psychiatry.

We treat psychiatric conditions including ADHD for adolescents 12 and up, adults and geriatric patients.

Dinner Show

COMMUNITY MAGAZINE MonmouthCommunity.com

Every Wednesday (December 3, 10, 17, 24, 31) What: Trivia Night Where: The Chubby Pickle, Highlands When: 7pm thechubbypicklenj.com Every Thursday (December 4, 11, 18) What: Music Bingo Night Where: Woody’s, Farmingdale When: 6pm woodysroadside.com Thursday, December 4 What: High Standards Trio Where: R Bar, Asbury Park When: 6 pm www.itsrbar.com Thursday, December 11 What: Bob Schneider & Steve Poltz Where: The Vogel, Red Bank When: 7:30 pm thebasie.org/venue/the-vogel

Our picks for some fun nights out at local bars and restaurants this month Friday, December 14 What: Joe Baracata Band Where: Tim McCloone’s Supper Club, Asbury Park When: 7 pm timmcloonessupperclub.com Thursday, December 18 What: Lori and Alex Where: The Drifthouse, Sea Bright When: 7 pm drifthousenj.com Friday, December 19 What: Carl Gentry Where: Deal Bar + Co, Loch Arbour When: 5 pm deallakebarco.com Friday, December 26 What: Spare Parts Where: St. Stephen’s Green Publick House, Spring Lake When: 9 pm SSGPub.com Saturday, December 27 What: Sam MacPherson Where: Stone Pony, Asbury Park When: 7 pm stoneponyonline.com Every Wednesday What: Christmas Movie Nights Where: Spring Lake Tap House, Spring Lake Heights When 8-10 p.m.

SpringLakeTapHouse.com Every Friday What: Live Holiday Bands Where: Spring Lake Tap House, Spring Lake Heights When: 9 p.m.

SpringLakeTapHouse.com

PARENT'S CORNER

Setting New Year’s Resolutions With Your Kids: A GUIDE FOR FAMILIES

BY MAIA FRANCO

A

s the calendar turns and the holiday lights fade along the Shore, many people begin thinking about New Year’s resolutions. But resolutions aren’t just for adults — children of every age can benefit from learning how to set healthy, meaningful goals. With the right approach, setting resolutions together can strengthen family bonds, build confidence, and teach lifelong habits. Here’s how parents can help their children — toddlers through teens — start the new year with intention.

Why Goal-Setting Matters for Kids Goal-setting helps children develop important life skills such as responsibility, confidence, resilience, and time management. When kids learn to break goals into manageable steps, they build a foundation for success in school, friendships, hobbies, and eventually, adulthood. Healthy goal-setting helps children stay grounded and empowered.

Start With a Family Conversation Gather as a family over hot cocoa after a winter walk or a cozy evening at home. Ask open-ended questions: • “What made you proud this year?”

• “What is something you want to get better at next year?”

• “What do you want our family to work on together?”

For younger kids, keep it simple: • “What would you like to practice or try next year?”

This conversation sets a positive tone and encourages kids to think reflectively — without pressure.

Keep Resolutions Age-Appropriate Toddlers and Preschoolers — Young children learn best through simple, concrete goals. Focus on routines and small behaviors they can actually control. Examples: • Trying a new food each week • Putting toys away before bedtime • Practicing kindness, like sharing during playdates Elementary School Children — At this age, kids love feeling capable. Help them choose goals that build independence.

Examples: • Reading a certain number of books each month • Learning to make a simple breakfast • Improving a skill, like biking, soccer, or drawing Preteens and Teens — Older kids benefit from setting more complex or long-term goals. Examples: • Managing homework more independently • Being consistent with a sport or hobby

• Volunteering in the community (something especially great with local organizations in Monmouth County) • Building healthier tech and social media habits Use the “SMART” Method — Kid-Friendly Style A resolution works best when it’s SMART: Specific, Measurable, Achievable, Relevant, Time-bound. You can use a kid-friendly version: • Clear: “I want to read more books” “I will read 10 minutes before bed.”

• Trackable: Use charts, stickers, or apps.

• Realistic: Big leaps lead to burnout; small steps build success.

• Meaningful: The goal should matter to them, not just to parents.

• Time-framed: “By spring break…” or “Every Saturday…”

Make It a Family Effort Children model what they see. Share your own resolutions — whether it’s walking more on the Asbury Boardwalk, cooking healthier meals, or practicing mindfulness. Let your kids cheer you on, too. You can even create a Family Resolution, such as: • Weekly game nights • Eating dinner together more often • Spending more time outdoors enjoying our local parks and beaches These shared goals strengthen family connections and show kids that personal growth is a lifelong journey.

Celebrate Progress, Not Perfection The goal isn’t to achieve every resolution flawlessly — it’s to build good habits and self-awareness. Celebrate small wins and effort: • A special treat after a month of consistent reading • Extra beach time in the summer for sticking with chores • A family outing when someone reaches a milestone If goals need to be adjusted, that’s okay! Teaching kids to pivot is just as important as teaching them to commit.

Keep It Positive and Balanced Avoid resolutions focused on appearance or comparison to others. Healthy goals for kids should promote well-being, confidence, joy, and learning—not pressure or perfection.

Instead of “lose weight,” try, “Move my body more by biking or dancing.”

Instead of, “Get straight A’s, ” try, “Stay organized by using a planner each week.”

MonmouthCommunity.com DECEMBER 2025

33

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Pick up a copy of our latest edition in these locations!

Zone 1 (Colts Neck/Holmdel Area): Dearborn Market (Holmdel) Pantano Home (Holmdel) Colts Neck Pharmacy Prima Pizza (Colts Neck)

Four-legged Fun! Barktastic places to hang out with your pets this month and beyond Birdsmouth Beer, Oceanport — Located at Fort Monmouth off Oceanport Way in Oceanport, Birdsmouth is a great spot to relax this December with your four-legged best friend. Leashed and well-behaved dogs are welcomed year-round in their tasting room. Also, Birdsmouth is home to a lineup of pinball machines and board games, and serves as a perfect stop to grab a pint and a enjoy an afternoon with friends. birdsmouthbeer.com Smokey’s Doggy Cafe, Keyport — Smokey’s Doggy Café in a unique space for you and your furry best friend to dine, shop, and play together. Located in Keyport, Smokey’s Doggy Café offers dog friendly treats, a play yard, and puts on dog-oriented events on to bring dogs and the dog lover community together. smokeysdoggycafe.com Bell Works, Holmdel — Visiting Bell Works in a must-stop if you are looking to get out and about with Fido but want to skip the colder conditions outside. With many shops and businesses to explore and plenty of open space, Bell Works offers an ideal indoor setting to spend an afternoon this December. bell.works Thompson Park, Lincroft — Walking your dog at Thompson Park during December is a peaceful winter outing. The park’s paved trails wind through fields, woods, and around a quiet lake, offering plenty of room for exploration. Please be sure to check all the rules and regulations on the Monmouth County Parks website. monmouthcountyparks.com

Zone 2 (Rumson/Fair Haven Area): Atlantic Eye Family Tavola Shrewsbury Volkswagen Shoprite (Shrewsbury) Foodtown (Red Bank) Gianni’s (Red Bank) Fair Haven Diner Zone 3 (Jersey Shore Area): Asbury Park Town Hall Foodtown (Sea Girt) Shoprite (Belmar) Shoprite (Neptune) Zone 4 (Ocean Township Area): All Seasons Diner (Eatontown) Atlantic Eye Blue Swan (Ocean) Gianni’s (Ocean) Ocean Township Library Zone 5 (Middletown Area): Atlantic Bagel Co. First Cup Foodtown (Atlantic Highlands) Foodtown (Port Monmouth) Shoprite (Middletown) Zone 6 (Freehold Area): Shoprite Freehold Cafe 360 Bagel Nook NJ Leaf

Check out our digital editions online at monmouthcommunity.com

MonmouthCommunity.com DECEMBER 2025

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HEALTH CORNER

What Are Nootropics?

BY MAIA FRANCO

N

ootropics are substances that are believed to enhance cognitive functions such as memory, focus, mental energy, or creativity. They can take a few different forms. There are natural supplements, like ginkgo biloba, omega-3 fatty acids, ashwagandha, bacopa monnieri, and turmeric, that are widely available in health stores. There are also more common nootropics, such as caffeine, L-theanine teas, or multivitamins designed for brain support. The unifying idea behind nootropics is that they help the brain work more efficiently or stay healthier longer.

How Are Nootropics Used?

1. Improving Focus and Productivity Professionals with demanding workdays often turn to nootropics that support sustained concentration. This can include simple combinations like caffeine and L-theanine or more complex supplements marketed for mental clarity.

2. Supporting Memory and Learning Students and adult learners may choose nootropics that support recall or help combat mental fatigue. Herbs like bacopa monnieri or ginseng have long histories in traditional medicine for memory enhancement.

3. Managing Stress and Mental Fatigue Adaptogenic herbs such as ashwagandha and rhodiola are popular for balancing stress, helping people stay mentally steady during busy seasons.

4. Promoting Long-Term Brain Health Many older residents look to nootropics as part of preventative wellness, pairing supplements like omega-3s or antioxidants with exercise and healthy diet choices to help maintain cognitive function as they age.

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Why Are Nootropics Significant?

As conversations about mental well-being grow, people are more proactive about protecting and improving cognitive health. Nootropics are often seen as part of a larger lifestyle approach that includes sleep, nutrition, mindfulness, and exercise. Nootropics appeal to individuals seeking safe, everyday support for focus and energy from demands of professionalism.

Like much of New Jersey, Monmouth County has a significant population of older adults interested in maintaining memory, alertness, and independence. This has contributed to the popularity of supplements marketed for long-term cognitive support. Nootropics are widely available — from local health stores like Green’s to major pharmacies and online retailers. Their variety allows individuals to explore options tailored to their goals.

While many nootropics are safe and well-researched, a few points are crucial: • Not all supplements are equally effective, and evidence varies from strong to limited depending on the substance.

• Quality matters. Look for products tested by third parties, especially when buying online.

• Lifestyle habits still matter more than any supplement — sleep, exercise, and nutrition remain the foundations of cognitive health.

For adults navigating busy schedules, long-term health goals, or simply a desire to stay mentally sharp, nootropics can be a useful tool when used responsibly. They aren’t magic pills — but they can support brain function as part of a broader, health-conscious lifestyle.

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The Family Spirit

Rumson Wine and Spirits Owners Talk Family Business

BY EMMA SYLVIA / PHOTOS BY MANNY CARABEL

F

amily-owned and operated businesses are the lifeblood of the country at large. These places end up being not just hot spots for the community, but part of its identity, with towns often being recognized from the long-lasting storefronts that they’ve been championing as a community for decades.

One such establishment is Rumson Wine and Spirits. Located on West River Road, Rumson residents likely recognize this now-iconic establishment that has been the area’s go-to wine and spirits location since the 1980s. The store is home to thousands of wines, with a plethora of spirits and craft beers to boot, and a notable selection of the latest trends, including top shelf tequilas and whiskies. The Mulheren fam-

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ily owns it, and they allowed us to pick their brains about what it’s like being a part of a family business that has thrived through thick and thin.

A Family Origin Story Wyatt Mulheren practically grew up at Rumson Wine and Spirits, which was originally owned by his father and aunt, John and Colleen Mulheren Wood. He began doing deliveries as a teenager, continuing to work at the store throughout high school and college. Today, after joining the team full time in 2019 with his wife, Kathleen, he’s the General Manager.

“Our father and aunt [opened the store in the 80s],” says

Sandy Mulheren, Wyatt’s oldest brother and a fellow Rumson resident. “Our dad purchased the business, and our aunt’s husband was the manager at the time. Different uncles and family friends have all worked here.”

Kathleen Mulheren met her now-husband in college in Virginia, and the couple have been together since 2013. After moving to Rumson in 2019, they were ecstatic to get to work at the family business. “We knew that this was what we were going to do,” Kathleen says.

Renovations Rumson Wine and Spirits has made its way not just to the shelves of Rumson residents, but at their weddings, bar mitzvahs, holidays and more.

“We do a lot of weddings, the [VNA Health Group] Beach Ball event every two years, a lot of Fourth of July Celebrations – those are always fun to do. The weddings are so special to be a part of,” Kathleen elaborates. “We’re fortunate to know the locals.”

Being such a prominent part of the local community allowed Rumson Wine and Spirits to flourish, even though the pandemic. For decades the store had remained much the same,

but in 2020, right as the world began to shut down, they expanded and modernized their space, taking over the next-door business in the same building. After relaunching in the new space, Rumson Wine and Spirits reached its full potential.

Perhaps their most notable claim to fame is their wine cellar. “It’s our biggest thing,” Kathleen says. “We’re very fortunate to have the wine cellar room. We’re able to temperature-control all the wines. Customers aren’t afraid to approach it because it’s such a beautiful space. It’s one of the most unique things that we have here.”

A Family Friendly Difference Rumson Wine and Spirits, ultimately, prides itself – aside from its familial touch – on its customer service. Every manager of the store has sampled every single wine that they offer, meaning they are able to promise not just a great bottle, but the perfect taste for any client.

“If it’s in the store,” Kathleen says, “we know it’s good.”

While acknowledging that every customer that passes through their doors has different tastes, the Mulherens are undaunted. “What we like doesn’t matter,” Wyatt says. “It’s so individualized and so different.”

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Word of mouth has led to many walking through the doors and proclaiming, “You’re our liquor store.”

“Some people hear about our store from North Jersey and will bring their kids to Crazees Ice Cream across the street and then come here.”

Kathleen says with a laugh.

“We’re family friendly. People can bring their kids and dogs – we have water outside for the dogs, too,” Wyatt adds.

Their success enabled Kathleen to make an app for the store to ensure that buying is the most seamless experience possible. However, many people still prefer to come down to the store in person. “We offer such a level of customer service that people would call and say, ‘We want to come talk to you guys.’ They don’t want to do it online; it’s that personal touch.”

Kathleen recalls when she was in the grocery store and had someone approach her. It was a customer that had recognized her, asking, “Do you remember the wine you recommended me eight months ago?” It’s this customer service that’s truly the difference, with every member of the staff – even the youngest at 22 years old – being able to help the customer in the most effective way possible.

Rumson Wine and Spirits has proven that they’re here to stay, and to serve the Rumson community – and beyond – with a smile and the perfect sip of wine.

To learn more about Rumson Wine and Spirits, visit rumsonwineandspirits.com, @rumsonwineandspirits on Instagram, or call 732-842-0552

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COMMUNITY MAGAZINE MonmouthCommunity.com

A couple’s wedding is, of course, one of the biggest days of their lives. Below are a couple glowing testimonials from those that utilized Rumson Wine and Spirits for their special day!

“We used Rumson Wine and Spirits for our wedding in September, and everything was perfect! A seamless, stressfree process that made our day so enjoyable. We used a local community space as our rehearsal and ceremony venue, so we were responsible for providing the alcohol for both days.

We met with Rumson Wine and Spirits to review what we wanted – Friday was a full bar with wine, beer, and hard seltzers/ teas and Saturday was just wine/beer/seltzers/teas with no hard liquor. We provided our guest counts for both days and preferred delivery times and their knowledgeable and helpful team did the rest. We came in again to review the products they selected – all top shelf but reasonable options that were perfect for what we wanted. Not knowing a lot about wine ourselves, we were grateful for their suggestions (cava instead of champagne, what kinds of white wine to select, how many bottles of red wine to get).

We were also able to order non-alcoholic beverages like soda and mixers to be included in the delivery. In addition to selecting a good mix for us, they delivered everything to the venue with a very friendly and efficient team. They included plenty of ice. We were even able to return some of the extra liquor we didn’t end up opening (vodka and whiskey). We will definitely be using RWS for any parties in the future – having their team help us choose what to order and how much, then dropping it all off made our lives so much easier.” — Amy and James Cox, married September 2025

“Rumson Wine and Spirits supplied all of the alcohol for our wedding, and they were absolutely fantastic to work with!

They were able to provide everything we were looking for and helped us choose a perfect selection of wines, beer, and champagne — every recommendation was spot-on and a huge hit with our guests. They also provided all of the mixers our bartender needed, along with ice, making the entire setup seamless.” — Therésa & Benjamin Lardiere, married June 2022

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45

That’s Amore!

Aberdeen’s Beloved Italian Deli DeMarco’s Celebrates the Big 5-0

BY EMMA SYLVIA

D

eMarco’s Catering and Gourmet Deli has deep roots in Monmouth County. The family business began in Jersey City before moving to Middletown on a friend’s suggestion. Gene and Robert graduated from Middletown South High School and today live in Holmdel and Red Bank, but their true home has always been the deli. Like many Italian kids in the area, Gene DeMarco grew up in the food business. At just 15, he rode his moped to work each day, cleaning, scraping the bread machine, and tidying the store-

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front, “the little guy” at the bottom of the totem pole. Even then, he knew this was where he belonged. Robert later left the banking world and joined the family business in 1995.

“I was just always used to it,” Gene recalls. “I don’t know if it was because I grew up in the deli and it seemed normal, but to run the family business? I always liked it.” Today, DeMarco is the warm and familiar face customers love, while his father and brother keep the operation running seamlessly behind the scenes. It is a rhythm that has worked for decades.

An Origin Story The deli’s success is rooted in resilience. When Louis DeMarco opened the shop, he invested every dime he could, drawing on his father-in-law’s Italian market experience and the baking heritage from his own family. He was determined to build something of his own.

“And he did,” Gene DeMarco says proudly.

Their grit showed early on. In February 1976, a white Camaro crashed through the front doors of the newly opened deli. Miraculously, no one was hurt, since customers tended to gather toward the back. The DeMarcos cleaned up, rebuilt, and kept going. That determination has carried the business from the 1970s to 2025.

The Key to Success Inside DeMarco’s, customers experience the heart of an authentic Italian deli. Their on-site butcher ensures premium fresh meats, and crusty, aromatic loaves, including Robert’s famous in-house Rustic Bread, elevate every sandwich. “We

MonmouthCommunity.com DECEMBER 2025

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start baking bread at 10 at night,” DeMarco says. “We’re baking from scratch 24 hours a day.”

The menu pays homage to classic Italian comfort food with hot and cold subs, sausage and peppers, homemade pastas, and standout specialties like the Peter Luger Roast Beef sub layered with thin sliced roast beef, fresh mozzarella, tomatoes, onions, and that iconic steak sauce. Their vodka sauce has a true cult following with more than one hundred gallons prepared each week to meet demand. The deli’s long-standing catering operation remains the backbone of the business, serving everything from intimate family gatherings to large corporate events. Their custom barbecue catering packages are equally popular.

DeMarco’s can manage every detail of an event, from food to waitstaff, and they have earned a reputation for celebrations that end with full stomachs and very happy guests.

The heart of DeMarco’s success lies in hospitality, consistency, and community. “Know your customers, respect your customers, and be fair,” DeMarco says. “It’s not always about the dollar. It’s about our relationships with our customers.” He credits much of the business’s longevity to the staff,

including store manager Kristen Crotty and chef Harry Zober. “The people who work for us and genuinely interact with the customers are the majority of the reasons for our success. Customers love them. Cashiers used to babysit kids who came into the store. It’s a great atmosphere. We’re blessed with the employees we have.”

50 Years in the Making This December, the family will celebrate its golden anniversary with a weekend-long celebration. Saturday,

December 6 will feature vendors, food, and giveaways. On Tuesday, December 9, the official anniversary date, several items will return to their original 1975 prices, including fresh-baked bread for just 99 cents.

Even after 50 years, new families moving into Aberdeen are still discovering DeMarco’s for the first time, while longtime regulars remain loyal through generations. As DeMarco puts it simply, “We treat our customers like family.

It truly is a family coming together to share delicious food.”

As the DeMarco family looks ahead to their fiftieth anniversary celebration, their gratitude runs deep. They are thankful for the customers who walked through their doors in the early days and for the generations who continue to return. They are grateful for the employees who treat the store as if it were their own and for a community that has embraced them with loyalty and love. What began as a simple dream has become a place where meals turn into memories and where every person is treated like family. The DeMarcos are proud to celebrate this milestone and even more honored to continue serving the community that made it all possible.

Visit DeMarco’s Catering and Gourmet Deli at demarcoscatering.com, on Instagram @demarcos.italian.deli, or at 1121 Rt. 34 in Aberdeen.

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COMMUNITY MAGAZINE MonmouthCommunity.com

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Holmdel Fire Dept. Honors Police Chief Allocco, Welcomes New Chief Ackerson

O

n November 4, members of Holmdel Fire Rescue Company #2 participated in the flag detail and walkout ceremony honoring Police Chief Frank Allocco, who retired after 39 years of dedicated service to the Township of Holmdel. Chief Allocco’s leadership, commitment, and devotion to the community have left a lasting impact, and the company extends sincere gratitude for his many years of service.

That evening, members attended the swearing-in ceremony for Chief Jeffrey Ackerson. The company congratulates Chief Ackerson on this well-deserved achievement and looks forward to continuing a strong partnership with the Holmdel Police Department under his leadership.

Cedar Drive Middle Schools Hosts Veterans Day Program

A

wonderful Colts Neck Community Veterans Day Program was held at Cedar Drive Middle School. The event included student speakers, musicians, and singers.

Much appreciation is extended to the community organizations and the Recreation Department for coordinating such a meaningful event and inviting the school to host this special program honoring local veterans.

Photo and editorial credit: Colts Neck Township Schools Facebook page

Photo and editorial credit: Holmdel Fire & Rescue Company #2 Facebook page

Student Successes

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kyler Domanski of Colts Neck graduated from James Madison University this summer with a degree in Communication Studies.

James Hare, Jr. of Colts Neck was welcomed into La Salle University’s largest undergraduate class since 2019.

Gianna Augustine of Colts Neck graduated from the University of Rhode Island with a Bachelor of Science degree in Business Administration.

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A Life in Hospitality Brings Forth ‘Death of Hospitality’ Q&A With Colts Neck Restaurateur and Author Matthew Borowski

BY EMMA SYLVIA / PHOTO BY TOM ZAPCIC

W

e’ve all been there: impatiently tapping your foot while melancholic jazz music plays, indicating that you’ve been on hold for hours on end. It’s a feeling of aggravation that Matthew Borowski is all too familiar with. The Colts Neck resident (and owner of Freehold restaurant, 618, as well as Mezcal in Old Bridge) sat down with us to discuss his new book, released this past summer, “Death of Hospitality”, and the message he hopes for his readers to glean — always represent yourself in the best light.

Community Magazine: Where are you from, and where does your role in the restaurant industry originate from?

Matthew Borowski: I was born and raised in Brooklyn. I had real humble beginnings: five of us in a one-bedroom apartment. Long story short, I wasn’t the best student. I was a college dropout. But I was always in the restaurant business. My family moved us to New Jersey in my teen years, so I’ve been here for the majority of my adult life. I live in Colts Neck now.

I’ve been in the business as long as I can remember.

From washing dishes to working at McDonald’s and having a special nametag that said I was only 15 years old. My first serving job was working overnights at the IHOP in Toms River. I moved over to more serving and bartending at Lone Star Steakhouse, and then I worked for Red Lobster as one of the youngest managers in the company. That’s how I started in management, and that was almost 25 years ago.

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CM: What made you fall in love with the industry?

MB: I love people. You can make great money in the restaurant business, and it’s the best networking. You meet so many different people, all from different walks of life – police chiefs to CEOs. Restaurants are everywhere, too; they’re always looking for help. It’s a job that will always be around.

I’m with 618, Mezcal – the hardest restaurant to get into in NJ – and I’m a partner at Jersey Freeze. Mezcal opened in March, and at 618, we just celebrated our nine-year anniversary. Last year, I joined the team at Jersey Freeze, and we currently have three locations and are looking to start franchising. As of a month ago, I purchased my third restaurant, called ‘Elizabeth’s.’ It’s a modern Italian restaurant, and it’s my wife’s first name and my daughter’s middle name. It’s very special for me.

CM: What inspired you to write “Death of Hospitality?”

MB: “Death of Hospitality” was launched with the start of my hospitality group. When I was getting ready to open Mezcal, we wanted something different and special. When you go somewhere now, it’s a big box store with 20 registers with just one open; if I go to the bank and there’s a crazy long line, there’s only one teller open. The straw that broke the camel’s back for me was when I had fraud on my card, and I was on hold for three hours and 40 minutes. Now, everyone’s on their phones when they give you service.

People ask me what makes my restaurant special and how we’re so busy. We put the guests first. I’ve always wanted to write a book. I’ve taught my three beautiful kids to never quit.

If you want to do something, do it. Within a week, the book got a bestselling rating due to my tremendous support system.

The book is inspired from all my years in the restaurant business. I met with the publisher, and they helped me understand what I needed to write a book. I went back and forth with them, and the process took about a year. It was difficult to go back and forth with your own thoughts. A month before the book was released, I changed three chapters.

CM: What do you hope people gain from reading this book?

MB: There’s a story that I tell my staff. It’s about interviewing for the FBI. When you meet someone, think about, “If I’m interviewing for the FBI, they’re going to do a thorough background check. They’re going to ask, ‘Do you trust this person with classified information?’ And everyone’s going to have an opinion on you.” Whenever I have an interaction

with someone – from an Amazon worker to a kiosk employee in the mall – I keep that in mind.

I tell everyone, treat life – no matter who you meet, and sometimes you meet difficult people – as your own brand. Networking is so important. Ninety-nine percent of the time, people will say great things about me. It’s a good business example to represent yourself in the best light.

CM: What have reactions to the book been?

MB: People private-messaged me, asking me to sign copies of the book. It’s great to pull up your sales for the day and see you sold 100 copies, and 30 of them are in Ireland. People around the world are excited to read something from just a “restaurant guy.” As long as you learn something from someone, it’s worth the time.

Anyone can learn something from this book. It’s worth it. I’m a college dropout, so I’m a big fan of self-education. I ask a lot of questions and do a lot of research. With access to the internet, you can learn anything, from changing your oil or opening a bottle of wine.

I wanted to make the book simple; not too long, and an easy read. If you’re ever dealing with a customer, it’s a resourceful tool to have.

At 618 in Freehold, a couple said to me, “We both read your book.” I never met them before. It’s crazy how things go.

Word spreads like wildfire. It’s amazing that people take the time to read what I have to say.

CM: Do you have anything coming up in the future?

Any new books?

MB: Right now, I’m doing some public speaking events. I’m going to Atlantic City to give a seminar, motivating them and giving them inspiration for hospitality. I’m going to be writing a second book to get more detailed in real-life scenarios and go off the backbone of the success of the restaurant business. It’ll have more tools and tricks to grow your business.

CM: Who helped make this dream a reality?

MB: My team. They really understand the culture and the environment that I demand. They’re just as passionate about hospitality as I am. I employ hundreds of people, and we’re all on the same page. I couldn’t be where I am today without having a strong support system, all dedicated to the same cause.

To buy your own copy of Death of Hospitality, visit amazon.com/Death-Hospitality-Investing-People-Service-ebook/ dp/B0FHB8HLQ8

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The New Old-World Market

Middletown Fish Market Brings Fresh Fish and Traditions of the Past to Monmouth County

BY EMMA SYLVIA

C

ommunity Magazine has obtained a bit of inside information that has the potential to upturn not just all of Monmouth County, but potentially all of New Jersey as well. **Drumroll** New Jersey, as it turns out, is very Italian.

It’s a shocker, I know. One such Italian is, of course, the writer of this piece – but another is Dominick Cognata, a Middletown resident and operator of Middletown Fish Market, which plans to serve as a sort of seafood ground zero during the holiday season.

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COMMUNITY MAGAZINE MonmouthCommunity.com

Middletown Fish Market opened this past August and features a stellar lineup of fresh fish proudly presented between blue walls with sketches of ships depicted on hanging frames. It’s the place to visit to buy everything you need for your own Feast of the Seven Fishes — an Italian holiday meal that you may have seen recently featured on “The Bear.”

For those who have never experienced it, the Feast is typically served on Christmas Eve and consists of seven different courses of seafood dishes, which might include anything from shrimp bisque and cod fritters to seared scallops and various preparations of smelts, calamari, tuna, and more.

A stop at Middletown Fish Market to stock up means your

guests will enjoy the freshest varieties of each at your holiday table this year.

All the fish at Middletown Fish Market arrives fresh daily from the docks, changing with the season but typically including fresh fillets and whole fish such as flounder, salmon and other varieties, as well as shellfish like clams, mussels, oysters, and scallops which share space with an all-star team of crustaceans — think lobster, shrimp and multiple varieties of crab.

Cognata sat down to talk with us about the recent opening of the Fish Market’s Middletown location, as well as to share some classic recipes that are bound to improve your holiday dinner table.

Back in Business Cognata is from New Jersey originally, though he spent a chunk of his life in Maine and a brief stint in Nashville before returning to Monmouth County.

“Pretty much my whole family is here – my mother, grandparents, uncles and aunts,” Cognata says. “My grandfather, uncle and mother opened a business back in my senior year of high school in 2014. Since then, we’ve been in the [food] industry. My grandfather, Paul Diomede, and Danny Chong, owner of House of Chong — their friendship led to them co-opening the Middletown Fish Market, and together, they’ve served the

community for over 50 years, and they saw this as an opportunity to further serve the rest of the Middletown area.”

Cognata himself gained experience as early as high school, being involved in various facets of his family’s business – starting off as a dishwasher. “I worked my way up.

That’s the natural progression if you want to stay in this industry.” He’s worn many different hats, from being back-ofthe-house manager, chef, and taking a different avenue with barbacking and bartending. “I’ve done pretty much everything you can at this point in the industry.”

The first Fish Market began in Sea Bright in 2014, where Cognata got started with the business. That location eventually closed, but their Little Silver location opened shortly after, in 2015. Cognata acted as a “utility player,” where he could be plugged in anywhere for any job and know what he was doing.

“I was there on-and-off for the last 10 years. Business is a business. When you have a job, you go somewhere else – but family is family. With it being a family business, naturally I came back.”

The Old-World Market Though the store is relatively new, they’ve been welcomed warmly by the Middletown community. “We’ve been nothing but thankful for every interaction we have,” Cognata

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attests. “Everyone that comes in here says, ‘We needed some place like this.’”

Cognata says that the shopping plaza the store is located in adds to the aspect of community that the residents of Monmouth crave. At previous locations, the stores could feel like an “island,” being a bit isolated from surrounding businesses; but in Middletown, there’s an ecosystem of businesses surrounding them that are more than happy to welcome their neighbors.

The market brings in new items every week, but one that’s always popular is their shrimp.

“If I told you how much we sold in a day at our other location, you wouldn’t believe it.” The market is anticipating the holiday season, gearing up already for Christmas, their busiest day of the year, with Cognata never forgetting the wisdom that his mother imparted to him: “You never realize every holiday is a shrimp holiday until they happen.” Aside from their renowned shrimp, the market is also known for their incredible salmon, oysters and clams (the latter of which Cognata has on a half-shell (with a little lemon) to start his day).

Middletown Fish Market may be a new shop, but it’s philosophy is rooted deeply in traditions of the past. “We feel like there’s a need now more than ever for old-world markets to come back. If you look at Europe, Spain especially, that’s how they’ve always done it. We are very much in that mindset of old-world ideas when it comes to getting your food. With our family, and incredible employees, we’re able to keep that image alive and well.”

To learn more about the Middletown Fish Market, visit them at the Union Square Shopping Plaza, 500 NJ 35 South Suite 479, Red Bank, or at middletownfishmarket.com or calling 732-500-2473

OYSTER STEW RECIPE FOR YOUR 7 FISHES DINNER Every Italian family worth their sauce has a classic recipe that they always throw on the stove for the upcoming holidays. For the Cognatas, they have their oyster stew recipe, perfect for any contribution to a 7 Fishes meal: INGREDIENTS: 1/3 stick of butter 6 teaspoons of sugar 8 small shallots thinly sliced 1/3 cup of white wine 1 quart of cream 18 shucked oysters with juice Pepper (optional for seasoning) DIRECTIONS: Caramelize the shallots, add white wine after shallots have browned. Let the wine reduce. Next, add a handful of sugar to aid the caramelization process. Add 1 quart cream. To finish, turn off your burner and add oysters with juice.

Mangia!

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COMMUNITY MAGAZINE MonmouthCommunity.com

We love our future.

And because of our work to transform health care delivery in Monmouth County, we believe you will too.

Plans for Monmouth Medical Center’s Long Branch Campus Modernization that includes a destination Behavioral Health Center for children and adults, while maintaining these current critical services: • A full-service emergency department and 24 overnight observation beds • Comprehensive Radiology services • Ambulatory Surgery Center • Stand-by emergency transport • Free on-demand transportation services for patients in need

Plans for the Vogel Medical Campus in Tinton Falls A 150,000 sq. ft. Specialty and Cancer Care Center, opening in early 2027, to provide cutting-edge cancer treatment and clinical trials in partnership with Rutgers Cancer Institute, the state’s only National Cancer Institute-designated Comprehensive Cancer Center.

A 252-bed acute care hospital with a full-service Emergency Department, projected to open in 2032, where we will relocate Inpatient Maternity, Neonatal Intensive Care, Pediatrics and Medical/Surgical units.

Why the Vogel Medical Campus?

Centrally located just 6 miles from the Long Branch campus and directly accessible off of the Parkway and other major roadways, the new campus is situated on 36 acres of land.

This footprint will enable us to provide modern patient-centered care with ample convenient parking and ease of access for: • the 90% of our Maternity, Pediatrics and Medical-Surgical patients who rely on Medicaid – a third of our patient population – who live outside of Long Branch.

• the 95% of babies delivered to families outside Long Branch, 60% of whom are born to families in Ocean County.

Join Us! Support transformative care in Monmouth County by signing our petition via the QR Code and visiting our website at the below link.

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