6 AUTHOR
PAULA TAYLOR
Manager, Stakeholder and Community Communications
Social media channels CM Health’s social media channels continue to grow and are now an integral part of our wider communications strategy to promote maternity, women and children’s health messages to the Counties Manukau population. Facebook is our primary social media platform, with close to 22,000 followers who are mostly female, aged 25 to 65+ years, and representative of our diverse communities in the Counties Manukau rohe. The CM Health Instagram site is also growing its followers, with a demographic of mostly young women aged 25 and younger. Support and engagement with content on these two platforms are high. Posts that promote early engagement with a midwife, build awareness of and participation in programmes that support healthy eating, pregnancy and child birth classes, safe sleep/wahakura giveaways and promotion of the three birthing units in Counties Manukau are particularly popular. Our content is warm and engaging and reflects the values of not only CM Health but also the wider community. The concepts of manaakitanga, service to others and pride in our
Video promoting Botany Downs Birthing
Unit: see https://vimeo.com/344933344
community are reflected in the content, and this encourages other organisations and individuals working in health and social services in the Counties Manukau area to share our content on their own channels, and in doing so expands our reach.
Promoting our community birthing units An example of a social media campaign CM Health undertook in late 2019 was the promotion of our community birthing units. The CM Health communications team worked with the maternity team to promote our three units. This promotion took a digital approach through social media tiles, posters and three promotional videos, one for each unit. These were shared across the CM Health social media channels, as well as with key community stakeholders (e.g. local community groups). The birthing unit webpage on the CM Health website was also updated, as the campaign drove people to the webpage where they could access more information. The videos of the birthing units had good engagement across our social media channels. To view all the resources and videos, visit the community birthing units webpage: www.countiesmanukau. health.nz/birthing-units, or follow the links below.
Video promoting Papakura Birthing Unit:
see https://vimeo.com/313918438
Video promoting Pukekohe Birthing Unit:
see https://vimeo.com/369474964
WOMEN'S HEALTH AND NEWBORN ANNUAL REPORT 2019-2020 97
