The Power Of Promotional Products In The Marketing Arena

The Power Of Promotional Products In The Marketing Arena

Think promotional products as your company’s souvenirs. What do you get reminded of by seeing them at your desk?

They bring back the memories you hold with the company, the experience you share with them or sometimes even motivates you to go back to that brand and make the purchase. Though such souvenirs are small promotional trinkets, holds huge value for the business.

Promotional products​ ensure that your product remains at the forefront of the customer's mind otherwise the old saying, “Out of sight, out of mind” might fall true.

Though in today’s digitalised world selling promotional products might look like an old school concept, let's understand it with an example.

“An eco-friendly clothing company named fabriko, back in 2008 used to sell “green” and “sustainable” clothing. It’s the time when Internet marketplace was just steaming up and the company wanted to mark a place. They offered their retailers with their product in a tote bag which can be converted into a sling bag easily. By doing this, Fabriko received 28 inquiries from potential retailers and collected two new online retailers.”

Here is a good reason for you now to include the old stalwarts of marketing aka promotional products as a part of the marketing campaigns. Remember promotional marketing has not retired just yet.

A study by the Promotional Products Association International shows that 62% of people remember the name and details of the company that gave a promotional product.

Giving away such small products demonstrate the gratitude and value of your customer base.

Brand awareness and Brand association are the main objectives behind the promotional marketing, but the conventional methods have to be changed with the modernising trends.

Let’s read the next section which will bring up the forgotten pens at the conference bags back to the desk.

Working With the Influencers :

Social media influencers are the future of online advertising who advocate their follower’s buying decision. Almost 92% of marketing was found to be effective by 86% of the marketers in 2017, shows a study by ‘the state of influencer marketing’.

Working with micro or macro influencer can be a paid one or in-kind sponsorship. An influencer can also be asked to give a promotional giveaway that sows the seeds of promotional advertising.

Start With Mobile First : Mobile eCommerce revenues were expected to project 669 billion dollars in 2018 when it shined a striking revenue of 184 billion back in 2014.

You can increase the brand visibility by sharing a promotional product with every online purchase your customers make.

Getting Personal : A customer can easily identify and build a relationship with your brand if they feel special or connected.

Such personalized marketing techniques are poised to achieve huge success in the coming years. 78.6% of consumers are expected to return to your brand if they have interacted with you previously.

This means if you market any promotional products to them, they are likely to get connected easily. You need to foster a bond with the consumer base by personalising promotional merchandise​ to them.

Utilize the Next-gen Purchasing Power : The next-gen(the millennials) are likely to have the highest spending powers. Oracle expects the spending power to reach almost $3.39 trillion by the end of 2018.

You need to understand the importance and get engaged in the best possible way with this segment.

Do not sell a low-quality product as a promotional product. Remember the promotional product is the mirror of your brand. A high-value product will lead to more conversion than a low-value product.

Measure the success by selling the right promotional product: Giving away this free gift can help your business generate a lot of free advertising. You should know the target demographics and select the promotional product accordingly.

Hope you achieve a great ROI in the coming years!

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