Auction Benefits
Connected. Experienced.
An auction sale is the secret to maximum returns for your property.
For the right asset an auction is a dynamic and transparent way to sell commercial properties. Sellers set a reserve price and the property is presented to potential buyers in a competitive bidding process. The highest bidder at a pricing level which is acceptable to the vendor secures the property.
Auctions can create a sense of urgency and competition among buyers, leading to potentially higher sales prices for the property owner. They are also a swift process as there is a date set on which the property sale is taking place, and the property is unconditionally exchanged when the hammer falls, resulting in a quick transaction. For property owners, you have the benefit of being able to see what competing bids are made to gauge the property’s market value.
Benefits include:
There is no set upper limit on price
Auctions will often obtain a premium price for an asset
Auctions create a sense of urgency in which buyers are required to make decisions faster
An immediate exchange is achieved
You are provided with a structured selling plan
Due diligence is required to be completed prior to the auction, leaving buyers ready to purchase on the day
Commercial Collective’s auction process offers many advantages to maximising the sale price and provides our clients with complete control
Our approach.
1 PROPERTY ASSESSMENT
Before initiating the auction process, our team conducts a comprehensive assessment of the property. This includes evaluating its market value, potential, and any unique features that could enhance its appeal to potential buyers.
2 MARKETING AND PROMOTION
Leveraging our extensive industry connections and marketing expertise, we implement a targeted campaign to promote the property and the auction. This includes utilising digital platforms, traditional marketing channels, and engaging with our network of potential buyers.
3 BUYER QUALIFICATION
Prior to the auction, we rigorously qualify potential buyers to ensure their financial capacity and intent. This enhances the quality of participation and contributes to a smooth auction process.
4
WEEKLY REPORTING
We will provide weekly reporting outlining the number of enquiries, the warm and hot leads, progress regarding inspections and buyer due diligence, buyer feedback regarding the property and price indication, who will be attending the auction.
5 PRE-AUCTION MEETING
Two - three days prior to the auction your agent will contact you to provide you with a comprehensive buyers feedback update and to discuss likely outcomes on the day of the auction. This places you in the best position to provide instructions regarding a reserve price.
6
AUCTION DAY
On the day of the auction, our experienced auctioneer manages the proceedings, creating a competitive environment to extract the optimal value for the property. Bidders have the opportunity to openly compete, fostering a transparent and fair process.
7 CONTRACT EXCHANGE
Once the auction successfully concludes, the winning bidder enters into a legally binding contract. Our team facilitates a seamless exchange of contracts along with notifying your solicitor. This assists in facilitating a smooth transition to the settlement phase.
Our process.
We understand that the auction process is a crucial and dynamic aspect of commercial real estate transactions. Our meticulously crafted auction process is designed to maximise the sale price along with ensuring our clients have complete control during the auction process through weekly auction update reports and constant communication by our agents and support staff.
This allows our clients to be in the most knowledgeable position to set a reserve price in the lead up to auction day- you will have the same information that our agents have.
We are committed to working closely with you to achieve the highest price, providing you with complete control over the sale.
over the auction process to ensure a successful outcome.
Our auction process includes:
In-house auction room facilities
Our purpose-built in-house auction room facilities provide a professional and conducive environment for property auctions, available at no extra cost for you. Coupled with convenient parking, this ensures a seamless and comfortable experience for both buyers and sellers.
Experienced auction agents
We are experts when it comes to auctions. Benefit from the expertise of our seasoned auction agents who bring a wealth of knowledge, contacts and skill. Our agents are well-versed in the intricacies of the auction process, ensuring a smooth and efficient auction event that works to maximise the value your property obtains on the day.
Genuine support
We understand that selling or buying property through an auction can be a significant undertaking. At Commercial Collective, we are supportive throughout the entire process. We provide our clients with weekly auction update reports and consistent verbal communication to ensure our clients have certainty, confidence, and complete control during the during campaign.
Transparent and effective process
Our commitment to transparency is evident in our auction process. From setting the reserve price to the final bid, you can trust that every stage is conducted with integrity and openness.
Online and in-room auction platform.
In-house auction room and facilities.
Our in-house auction facilities are custom designed to create an optimate auction environment for both buyers and sellers. With seating for 30 plus people in-room plus ample standing space, and integrated online auction facilities, you can be assured that the best attendance for your auction is facilitated.
Our dedicated auction space is always available for our auctions, ensuring no booking delays or additional venue costs.
Leading bidding platform | Auctions Live
The convenience of online bidding remains a valuable asset to our auction process. This allows for prospective buyers to join into the auction bidding process with ease, and facilitates the auction attendance of many more who are unable to attend the auction in person.
Our online bidding platform, Auctions Live is regarded as one of the industry’s leading platforms. The stability of platform and reliability of the software provides confidence during this crucial part of the auction process and aids in facilitating a seamless bidding experience.
Experienced Auctioneers | Reynolds Auctions
Our auctions are exclusively called by Reynolds Auctions, an auctioneer team with over two decades of experience.
The experienced Auctioneers bring a level of confidence, passion and commitment to the auction day which brings with it excellence, performance and a level of service which brings the best outcome achievable on the day. Their deep understanding of the auction process brings with it the ability to assist with negotiations on the day, helping to achieve the best outcome for all stakeholders within a comfortable atmosphere.
Marketing.
Investing in property marketing for an auction yields significant benefits to achieving the maximum price outcome for your property. Marketing prepared by an experienced team ensures maximum exposure through a comprehensive campaign encompassing a mix of channels including online and offline to ensure the broadest reach of the target market. This marketing approach captures the attention of both active and passive buyers, ultimately contributing to the property achieving its highest possible selling price. A thorough marketing strategy leaves no aspect untouched, leveraging various mediums to create a compelling narrative and attracting potential buyers, fostering competition during the auction and driving up the property’s perceived value in the eyes of potential bidders.
PRESS ADVERTISING
Covering print and digital formats, press advertising continues to provide exceptional awareness and enables us to capture the attention of both passive and active buyers who may not be actively searching the suburb of the property location.
DIRECT CANVASSING
Proactive direct canvassing of potential buyers who have shown interest in recently sold or marketed properties by our agents ensures potential buyers in market are aware of the opportunity to purchase.
SIGNBOARDS
Signboards continue to work towards enhancing local visibility, targeting buyers in the immediate vicinity who may be interested or know someone looking for a property in the area.
PHOTOGRAPHY
High-quality photographs showcase the property and its features in its best light, attracting attention and creating a positive first impression for potential buyers.
SOCIAL MEDIA
Utilising online platforms and social media allows sellers to tap into a vast and diverse audience, including those actively searching for properties and passive buyers who may come across the listing. Targeted geographically, by areas of interest and industry ensures the best results are obtained from this marketing medium.
ELECTRONIC DIRECT MARKETING (EDM)
Our extensive buyer database is informed of the property to optimise exposure and drive competitive bidding, ultimately securing the highest possible price when selling the property at auction. Our database contains active investors, owner occupiers, developers and industry professional nationwide and locally.
COMMERCIAL COLLECTION BROCHURE
Our portfolio of properties is extensively marketed on a quarterly basis within a comprehensive marketing campaign which includes digital, social and print channels. A printed flyer showcasing our Commercial Collective electronic brochure is also distributed to 10,000 business post office boxes in the Newcastle region, Lake Macquarie, Maitland, and Port Stephens areas.
INFORMATION MEMORANDUM
A professionally prepared information memorandum features detailed property and financial information, aiding in building buyer confidence for informed bidding decisions. It plays a vital role in providing essential property information and instilling buyer confidence.
REAL ESTATE PORTALS
Realcommcial.com.au, Commercialrealestate.com. au and our own Commercial Collective website help to attract a broad audience locally, nationally and abroad. This increased visibility generates increased interest, driving potential buyers to participate and, ultimately, maximising the auction price by creating a competitive environment and attracting motivated bidders. Additional targeted online portals are available for tenanted commercial properties and development specific opportunities.
Commercial Collective marketed properties in 2024 by auction
This is the most of any commercial agency in the Newcastle region.
Riverside Drive, Mayfield West
Dane Crawford and the Commercial Collective team achieved a magnificent result for us at our recent auction. Working closely with each team member via streamlined communication methods allowed us to deliver prompt responses to each prospective buyer enquiry and kept all parties efficiently in the loop.
This allowed the many registered bidders to act with confidence on auction day, culminating in a result above expectations. I have no hesitation in recommending the team at Commercial Collective. Thank you again!
Lee Fry