Page 1


LIBRARIAN

:r'i.~~=~OG

Born with a silver

Cum appropriations

" sshh" in her mouth ;

with a slashinc

compensates by

diagonai pencil itroke.

screaming insults at

Rumored to be a

the umpire every

Big- Man around the

Ladies· Day. Addicted

comer poolroom.

to the writings of

Wife's Aunt Margaret

Rabelais end seven

calls him Cuddles;

card stud . Has

hasn't spoken to

8

baseball autographed

Aunt Margaret since

by Mordecai (Three-

Armistice Day, 1939.

Finger) Brown.

J j

~~v.:~ANT

TOURIST Ham'tmiaed

Card-file-...ory

• cherry bl.-xn

that S - back ID

r..tivalaince

McKinley. Favorite

the NRA; world's

song: "IWioh I Could Shimmy Like

createst authority

MySiaterKai.."

blooming- any-

Three-time winn« ol the S.Ck Race

often but speaks

on the late·

thing-. Gem loot

at the annual

1helang-uap

office picnic. Cattiea

like a native.

around copy al

Wean:iensible

Walter Benton'• "Thio la My Beloved" in topcoat packet.

shoes._, never visits marivea, and is firmly ag-ainst sharks. Collects match covers.


Encore

The use of similar material in advertising initially and again in promotion, direct mail, point of sale etc., helps to sell the concept in many dimensionsgives the reader an impression of "going all-out" on a campaign.

Ronald Searle was the illustrator and Irving Miller the designer on this adfor CBS Spot Sales. The promotional literature broadened the theme with symbolization of the planning and results, emphasized it with color. Ronald Searle received a commission for two additional illustrations. 22

CA, September '60


Encore

The use of additional space, color and production facilities (embossing, die-cutting, gimmicking etc.) offers rich opportunities to enhance the original concept ... make it more colorful, more convincing.

24

Carl Harris art directed this Young and Rubicam ad for Sanforized. Tomi Ungerer illustrated. Miller and Ungerer adapted the ad to a "pull out" promotion piece. The attached tab calls attention to the ad in Life magazine, ''another potent reason the pull of Sanforized can draw more customers to your merchandise.'' The ad was black and white, the promotion piece had orange spots on a yellow shirt on an olive-green background.

All) ~ [[! i[OO]~ffimi[OO]i

ShriNkagE [OO]ll) l)rn~Alt@lt@IAlll)

It's a fearful thing to discover at 7 :30 in t he morning. But sadly, it's true, shrinkage is not only back, it never went away. Our comparison shoppers regularly purchase garments with different washing claims. They buy them off the shelves just as you do. Then these garments are given the same wash tifst that "Sanforized" labeled fabrics always pa83. The results are most disturbing.

Over and over again, we fi nd shirts, blouses, dresses without t he "Sanforized" label that shrink right out of fit. A recent group of sport shirts had collar band shri nkage ranging up to 4.73. Any one of them will make a man's eyes bug and his face fuchsia. Don't let it happen to you. Be sure you see the "Sanforized" label on every cotton you buy.

Cluett, Peabody A Co., Inc., permita the uae of ita trademark "Sanforized'', adopted in 1980, only an fabrica which meet th ia compaJ\Y'• by the Oovemment'a 1tandard tat. ril[id ahrinkaie requirement&. Fabricl bearinr the trademark "Sanforized" will not ahrink more than

t•

·JANFOR/ZED·

CA, September '60


~~ ~

The attached"pu/l out"about the µmtJ/em of"d1m1·i11g up"gii•ts" third dfou 11.~iotl fo <'111' of fl/11' n •r(•ut odl'crlisnn1 ntR in Ufi Mo(la zin1· i f'ircl'/fltio11 liY2 million).

All in all-<mothcl' 11nlr nt >'ta-'Oll ll'hy th1 1!.!!.11 of "Sonlotizl'd" rem drau• more customers to your machandi.~e.

The attached"pul/. 011l"about the pro/Jlem of "dm11'i11!J 1>/i''giv<·.~" third dimcn.~io11

lo one 11[ 11111· '1w•1tl

advcJ'/~~emrnts in /,ife J!a!Jazin1•

1circ11latfo11 6'2

million).

All in all-anoth1r11olcnt reason why the p.Jill of ··sanfo1izcd" can d1·a1<' more cuMomers to your nH rchandise.

CA, September '60


61obecombers

50

)

The name Globecomb s is accurate! criptive of this group of young photog phers. Their a of operation is the world-the more of ¡ the bet The method of operation is simple-a divers1 e group of commercial advertising contracts to cover the basic costs of the operation. With these commitments as the prime factor, itineraries are planned for individuals, or several of the group converging as teams. Periodically, two or more will pian to undertake specific expeditions, perhaps tied to a contract or large editorial or commercial assignment and on speculation of a market for photo essays. Making known their route and availability to film in given areas or locations, they will shoot for individual, commercial, advertising or editorial assignments. Each of the Globecombers is capable of representing the group as an individual or as part of a team, and each is determined to avoid specialization, their interests equally divided between advertising, industrial, fashion and editorial photography. In this way, they hope to maintain maximum flexibility for coverage of their contract commitments and to handle specific assignments. Among their current contracts, the Bank of America's "Man on the Spot" series, American Express Company's foreign operations and services, Roos/ Atkins Stores. Three of the Globecombers-Ronald Traeger, Larry Gordon and Jean Sample-were in Rome to cover the Olympic Games. At the conclusion of the Games, Larry Gordon left for Copenhagen on a photo essay, "Women of Scandinavia," for the San Francisco Examiner. Sample went to Paris to cover a story on the French Film Industry, Traeger to Barcelona for American Express. The Globecombers. Mort Beebe, Richard Stark, Larry Gordon, Ronald Traeger and Jean Sample. At right. Pinewood Studios of J. Arthur Rank,for the San Francisco E xaminer. Mimb Restaurant, Tivoli Gardens, Copenhagen. For American E'Jipress Company. Unloading the "can" from the satellite recovery in the South Pacific.

CA, Sepiember '60

seppreview1960