Administrative & Communications
LSA and Student Life storytelling PUBLICATION: IGR VOICE - the social justice newsletter
May
April
March
February
January
December
November
October
OPEN RATE OF NEWSLETTERS FROM OCT 2019 - MAY 2020 TO AN AUDIENCE OF 2K+ STUDENTS
Renaming campaign for IGR Voice.
The student-facing newsletter was renamed from Community Announcements to IGR Voice, doubled in size from 1k to 2k, and significantly increased its Open Rate from an upper threshold of 34% in 2018-2019 to 50% in 2019-2020.
Social media has been a crucial piece of our approach to student engagement during this time. IGR held a virtual Spirit Week with 15 points of engagement, compiled a playlist of 18 songs from our QuaranTune Tuesday campaign, and shared a little glimpse into the everyday life of IGR community members.
Website engagement GOOGLE ANALYTICS comparison 2017 - 2019
TOP WEBSITE PAGEVIEWS (n=pageviews)
CommonGround 1,975
Staff 2,397
Courses 1,830
7%
Home 10,798
6%
9%
39%
19%
About IGR 5,211
20%
Institute 5,516 The primary entry points to the website are The Institute, About IGR, Staff, CommonGround, and Courses pages. This year, there were increases in the total number of sessions (+10.59%) and new users (+14.7%) and a decline in page views (-1.49%) and session duration (-3.13%). Most visitors to the site were new (86%) and the top traffic to the site was through organic searches (45%) and direct searches (39%).
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Annual Report
ANNUAL REPORT 2019-2020: Administrative & Communications 24
