Colleen Zapata
Profile
A dynamic, creative professional specializing in brand messaging, marketing and storytelling. Adept at crafting compelling content to enhance the impact of projects that drive engagement with target audiences.
Education
MA Museum Studies
Univ. of Oklahoma
BA English / Theatre Arts
Univ. of Incarnate Word
Core Skills
Project Management
Event Coordination
Content Management
Brand Messaging
Contact
210-573-4718
colleenzapata@yahoo.com
Work History
Heritage Center Assistant
Bexar County Heritage Center | 2021-2022
Marketing Assistant
SOJO Urban Development | 2014-2018; 2020
Membership Coordinator
San Antonio Tourism Council | 2018-2020
Special Event Assistant
The Guenther House | 2005-2010
Drama Teacher
Saint Mary's Hall | 2003-2005
Summary of Skills
Coordinated vendor services for trade shows and events including transportation, catering, décor, volunteers.
Created digital marketing collateral, and media communications.
Managed website, and social media content using a variety of platforms.
Offered operational and administrative support.
Maintained and edited websites including copywriting
Designed printed collateral to increase brand awareness.
Developed and circulated monthly e-newsletters and email campaigns.
Collaborated with internal and external teams to ensure branding and messaging consistency.
Produced and conducted presentations, interviews and communication pieces for target audiences including children..
Created scripts and storyboards for video productions.
San Antonio, Texas
Lead projects and supervised teams to ensure successful completion.