Upper Arlington Area Chamber of Commerce

Business Monthly The Power to Make a Difference

September 2013

Issue 63

Community Marketplace Holiday: “Buy Local Area First” The fourth-annual UA Chamber’s Best Gift Ideas program has been incorporated into the local shop program better known as The Community Marketplace and kicks off on October 1. Dubbed one of the Chamber’s top five initiatives, the inaugural program supported more than 60 area retailers with holiday sales. This local program supports the area businesses by helping them to leverage their marketing and sales efforts. A recent survey was sent to 2,377 independent, locally-owned businesses. The “buy local” campaign run by local business organizations outperformed those in cities without such a campaign with an average increase in revenue of 8.6% in 2012, compared to 3.4% for those elsewhere. The UA Chamber offers the Community Marketplace “Holiday,” a buy local online campaign for the holiday season followed by the Community Marketplace (CMP) “Spring” event in May. The CMP event drives visitors to Upper

TO BEST TIME W! BUY IS NO

Arlington and the local area for just one day in December, but offers businesses the opportunity to market themselves starting October through December 7th.

Publicity for retailers

The Chamber is promoting the shop local initiative in the Upper Arlington Business Monthly newspaper and the Tri-Village Magazine. In addition to the print marketing, participating companies will receive additional exposure on the Chamber’s website and through social media outlets including Facebook and Twitter. All participants will receive promotional posters, highlighting their promotion, which can be posted in their storefronts. If a participant does not have a brick and mortar storefront, the Chamber will showcase the posters in our front

window. The posters will be distributed to participants beginning November 1st. New this year much like the spring event, cross-promotion among retailers will occur through local couponing being shared by participating businesses with consumers through multiple outlets.

Cost-effective marketing

As a benefit of membership, the Chamber is offering the program to its members for only $25. Nonchamber members are invited to participate for $100. This program is a best-buy, must-buy for local retailers. The marketing exposure alone is valued at more than $400! “We want to attract shoppers to our member businesses and online shopping websites and help leverage their marketing dollars. This program is one more way that the Chamber helps to promote members within our local area. See HOLIDAY on next page

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Upper Arlington Chamber of Commerce Business Monthly Like a good neighbor… If you ever heard the phrase, “The only things certain in life are death and taxes,” you would know that this is another way of saying that these two events are a certainty in a person’s lifetime. In other words, no matter how hard someone may try, he or she cannot avoid their demise and they cannot avoid paying Uncle Sam or Aunt Sarah a portion of their income. With that said, I would like to add another component to this phrase and say, “The only things certain in life are death, taxes, and the support of the Upper Arlington Chamber of Commerce!” “The high school and its business faculty have done an outstanding job putting this entrepreneurial curriculum together, and I’m glad the Chamber has had a chance to contribute. I’m excited for the students in this year’s class and I look forward to working with them” said, Kevin Fix, Newhaven Capital Advisors, LLC and Board of Trustees. The 2013-2014 school year for students enrolled in the UAHS Entrepreneurship & Management class will once again explore the world of business through the eyes of an Entrepreneur. Stephen Lewis, Sr. who teaches the course wants students to understand the value entrepreneurs have added to the

global economy. “Entrepreneurs, by providing innovative goods and services, will create most of the new job growth. Management of these goods and services is critical to the success of any business, especially in a global economy.” As a result, students have explored the world of business through the research and creation of a new business venture. “As I enter into a second year at Upper Arlington High School as one of two business education teachers, I am so grateful for another year of assistance from the UA Chamber of Commerce. Recently, although we were only in the first week of school, students in the Entrepreneurship and Management class was dazzled and amazed by the story of Nate DeMars, owner of Pursuit, web-based men’s clothing store. Mr. DeMars visited the school and spoke to the students about his business, how he began and why he started his own company” said, Lewis. This was the first in a series of several planned visits from professionals in the UA com-

munity who will share their insights, real world experiences, and knowledge on business related topics; topics that include the marketing mix, human resource management, financial accounting and legal entities. All of these topics have a direct correlation with the primary objective of the Entrepreneurship and Management class, which equipped students with the skills, knowledge and abilities to develop from conception, a business opportunity to meet an unmet need/want in the community. Students will take their idea, formulate a business plan, and present their plan to a panel of “investors” who will decide if their idea warrants further investment. The new school term brings a new group of students who are eager to learn and understand basic business concepts and how to establish and operate their own business. The opportunity to enrich a students’ learning of a subject through the use of “real world” examples, only deepens their knowledge and understanding of the curriculum. David Goeby will be

These initiatives are still expanding but gaining traction.” says Becky Hajost, Chamber president.

How do you sign up?

To sign up for the program, visit the Chamber’s website at uachamber.org.

Costco Wholesale Karen Williams 1500 Gemini Place Columbus 43240 (614) 987-1900 costco.com Fit and Flavorful Vending Sharon Maceyak 2310 Northwest Blvd. Upper Arlington 43221 (614) 668-5999 fitandflavorful.com L.A. Catering David Imwalle 670 Harmon Avenue Columbus 43223 (614) 358-5252 la-catering.com Lisa S. Diemer Agency - American Family Insurance Lisa S. Diemer 3040 Riverside Drive Upper Arlington 43221 (614) 488-9445 http://insurance-agency.amfam.com/OH/ lisa-diemer/

Something to Remember Events Jennifer Drew PO Box 20536 Columbus 43220 (614) 725-6883 strevents.com The Cachet Hair Salon Emily Wilson and Linda Castle 1137 Kenny Centre Mall Columbus 43220 (614) 841-1821 The Rotary Club of Upper Arlington Price Finley 2454 Kensington Drive Upper Arlington 43221 (614) 227-8897 uarotary.org Upreach, Inc. Bruce Doolin 4488 Mobile Drive Columbus 43220 (614) 442-7702

Visit UAChamber.org or ThisWeekNews.com to read more of this edition: calendar of events, Premiere members, Ask the Experts and more

Please complete your survey soon!

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Connecting with residents

The UA Chamber’s Community Marketplace “Holiday” event is designed to help member companies brand their names in a very cost-effective way. The program also supports our member’s retail efforts as we remind residents to shop our local area businesses first and foremost. By promoting a unique or distinctive gift and or some other type of discount or incentive through the program, retailers have the opportunity to attract new customers while strengthening their relationships with current patrons.

New members

2013 Community Survey

HOLIDAY Continued from previous page

presenting Oct 1st: The Marketing-Product & Pricing Stategy. Dave has over twenty years of experience in global market development and marketing. He has held roles that include VP of Marketing, VP of International Marketing and Distributor Operations, Chief Marketing Officer and Managing Director for Fortune 500 companies as well as for start-ups. “These are very exciting times at the high school and like a good neighbor; the UA Chamber of Commerce is there for the students of Upper Arlington” said, Lewis. “This proactive program plants the seeds of creativity and imagination into the bright young minds of Upper Arlington.  Challenging our future leaders early on to develop their own businesses increases the likelihood that they will bring innovative new concepts to market and add this value back to our local community” said, Greg Zunkiewicz Financial Advisor, Edward Jones Investments and Business Development committee member.

uachamber.org

HOURS: 8a-8p M-F, 10a-6p Sat 10a-4p Sun LOCATION: 3062 Kingsdale Center Upper Arlington, Ohio 43221 PHONE: 614-484-1940

T

he 2013 Citizen Survey process The deadline to is nearly complete. Postcards were mailed to 1,500 randomly selected complete the households in early September, survey, either by inviting them to participate in a paper or digitally, is quick online survey. For those who Friday, October 4. did not complete the survey online, a paper copy was mailed to them during the week of September 23. If your household has been selected, we urge you to do your part by responding and making your opinions known. The deadline to complete the survey is Friday, October 4. The results will prove invaluable as we strive to provide superior, responsive services. Your participation helps your City best meet the needs of its residents.

CITY MANAGER’S OFFICE

583-5040 | www.uaoh.net Follow Us on Facebook & Twitter: facebook.com/CityofUA | twitter.com/@CityofUA

Upper Arlington Chamber of Commerce Business Monthly CALENDAR OF EVENTS Afternoon Business Network Exchange Make connections, Get involved. Afternoon networking lunch for business professionals. Fun, food and connections! Where: Old Bag of Nails, 2102 Tremont Center, Upper Arlington, OH 43221 When: Wednesday, Sept. 25 from 12 noon to 1:30 p.m. Pre-registration required: $15 for members, $20 for non-members Ask the Experts The Impact of Health Care Reform and information on the New Online Public Marketplace Exchanges Where: MCL Restaurant and Bakery, 3160 Kingsdale Center, Upper Arlington 43221 When: Wednesday Oct. 2 from 12 noon to 1:30 p.m. Pre-registration is required:  Free to attend. Guests can purchase their own lunch if desired. First Thursday’s Networking Event Join the Upper Arlington Area Chamber members for networking, food, and drinks. All are welcome. This First Thursday event will be hosted at The Daily Growler When: Thursday, Oct. 3 from 5 to 8 p.m. Where: The Daily Growler, 2812 Fishinger Rd Upper Arlington, OH 43220 Afternoon Business Network Exchange Make connections, Get involved.

Afternoon networking lunch for business professionals. Fun, food and connections! Where: Nicola’s, 4740 Reed Road, Upper Arlington, OH 43221 When: Wednesday, Oct. 23 from 12 noon to 1:30 p.m. Pre-registration required: $15 for members, $20 for non-members First Thursday’s Networking Event Join the Upper Arlington Area Chamber members for networking, food, and drinks. All are welcome. This First Thursday event will be hosted at Gentle Touch Massage Therapy By Deb When: Thursday, Nov. 7 from 5 to 8 p.m. Where: Gentle Touch Massage Therapy By Deb, 1355 King Ave Columbus, OH 43212 Afternoon Business Network Exchange Make connections, Get involved. Afternoon networking lunch for business professionals. Fun, food and connections! Where: Rusty Bucket, 1635 West Lane Avenue Upper Arlington, OH 43221 When: Wednesday, Nov. 20 from 12 noon to 1:30 p.m. Pre-registration required: $15 for members, $20 for non-members

Contact staff@uachamber.org or (614) 481-5710 to register for events.

PREMIERE MEMBERS Arlington Bank, The - Tremont, Arlingworth Home Care, AT&T Ohio, BizWit LLC, Blue Sky Exercise, Chip Ashby, CompuSuites, Dinsmore & Shohl LLP - Legal Counsel, Fifth Third Bank - Fishinger Road, Forum at Knightsbridge, The, Good Energy, HHH CPA Group, LLC, Houlihan’s Restaurant and Bar, Info Depot , InfoGuard LLC, Kroger Company Henderson Road, Mapfre Insurance, Mill Run Gardens and Care Center, National Church Residences, National Church Residences First Community Village, National Church Residences Home & Community Services, National

Church Residences Mill Run, PNC Bank - Fishinger Road, Premier at Sawmill Athletic Club, Raymond James & Associates - Kingsdale, RE/MAX Premier Choice Realtors - Toothman, Resource Development Group, Scioto Country Club, SGO Designer Glass, Sport Clips, Telhio Credit Union, Tom & Jerry Auto Service, Upper Arlington City Schools, Upper Arlington Community Improvement Corporation, Upper Arlington Veterinary Hospital (Northstar Animal Care), Western and Southern Financial Group, Whetstone Gardens and Care Center

uachamber.org

Board of Directors OFFICERS Edie Blough, Title First Agency, Board Chair Doug Ryan, Doug Ryan Real Estate Inc., Out-going Board Chairman Chip Ashby, Nationwide Insurance, Vice Chair Public Relations Janet Boissy, Indus Hotels, Vice Chair - Membership

Rick Dumas, HHH CPA Group, LLC, Vice Chair Finance Peter Hahn, Dinsmore & Shohl, LLP, Vice Chair Legal Roy Smoot, PNC Bank, Vice Chair - Economic Development Chris Scott, Capital Mediation, LLC, Vice Chair Business Advocacy

board of trustees Robert Brzezinski BizWit, LLC, Trustee Becky Converse The Forum at Knightbridge , Trustee Kevin Fix Newhaven Capital Advisors, Trustee – 2nd Vice Chair Business Advocacy Kathy Gill The Publishing Group, Trustee Chair - Retail Committee Jim Hyre Hyre & Associates, LLC, Trustee

Chris Miller The Arlington Bank, Asst. Vice Chair, Secretary Chris Potts Upper Arlington City Schools, Trustee Jack Salvato Salvato & Associates, LLC, Trustee Teressa Snedegar Owner-SportsClips Hair Cuts, Trustee Susan Toothman Re/Max Premier Choice Realtors, Trustee - Chair Ambassador Judy Wright National Church Residences, Trustee