Upper Arlington Area Chamber of Commerce
Business Monthly The Power to Make a Difference
September 2013
Issue 63
Community Marketplace Holiday: “Buy Local Area First” The fourth-annual UA Chamber’s Best Gift Ideas program has been incorporated into the local shop program better known as The Community Marketplace and kicks off on October 1. Dubbed one of the Chamber’s top five initiatives, the inaugural program supported more than 60 area retailers with holiday sales. This local program supports the area businesses by helping them to leverage their marketing and sales efforts. A recent survey was sent to 2,377 independent, locally-owned businesses. The “buy local” campaign run by local business organizations outperformed those in cities without such a campaign with an average increase in revenue of 8.6% in 2012, compared to 3.4% for those elsewhere. The UA Chamber offers the Community Marketplace “Holiday,” a buy local online campaign for the holiday season followed by the Community Marketplace (CMP) “Spring” event in May. The CMP event drives visitors to Upper
TO BEST TIME W! BUY IS NO
Arlington and the local area for just one day in December, but offers businesses the opportunity to market themselves starting October through December 7th.
Publicity for retailers
The Chamber is promoting the shop local initiative in the Upper Arlington Business Monthly newspaper and the Tri-Village Magazine. In addition to the print marketing, participating companies will receive additional exposure on the Chamber’s website and through social media outlets including Facebook and Twitter. All participants will receive promotional posters, highlighting their promotion, which can be posted in their storefronts. If a participant does not have a brick and mortar storefront, the Chamber will showcase the posters in our front
window. The posters will be distributed to participants beginning November 1st. New this year much like the spring event, cross-promotion among retailers will occur through local couponing being shared by participating businesses with consumers through multiple outlets.
Cost-effective marketing
As a benefit of membership, the Chamber is offering the program to its members for only $25. Nonchamber members are invited to participate for $100. This program is a best-buy, must-buy for local retailers. The marketing exposure alone is valued at more than $400! “We want to attract shoppers to our member businesses and online shopping websites and help leverage their marketing dollars. This program is one more way that the Chamber helps to promote members within our local area. See HOLIDAY on next page
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