communications
report
In terms of publicity in the period under review, the Federation’s Advertising Value Equivalent (AVE) for 1 July 2016 - 30 June 2017 R15 695 709, down from the previous year’s R38 189 440. The Communications Department is also responsible for developing, implementing, monitoring and maintaining effective channels of communication between SEIFSA and its member companies. This valued communication is conducted on a weekly basis, keeping members abreast of any developments impacting them and the industry in general.
member companies easy access to the latest industry news and practical advice. It is available online at www.seifsa.co.za.
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ELECTRONIC COMMUNICATION Electronic Newsletters
Website
SEIFSA distributed regular electronic newsletters to member companies during the course of the year. These covered up-to-date information on breaking news, latest industry developments and upcoming events and workshops.
SEIFSA’s website performs an important communication function for the membership. Many industry relevant articles, updating members on the latest developments and news in the industry, have been posted on SEIFSA’s website, and covered a wide range of topics. The website is an important source of information for our members and the general public. Content uploaded on the website included: • The wage increase and exemption arrangements
SEIFSA News SEIFSA News, is the Federation’s official publication and a member benefit. This publication affords
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The Communications Department is also responsible for developing, implementing, monitoring and maintaining effective channels of communication between SEIFSA and its member companies.
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he strategic objective of SEIFSA’s Communications Department is positioning the organisation as the primary representative and voice of business in the metals and engineering industries and overall manufacturing, both large and small.
SEIFSA ANNUAL REVIEW 2017
