COMMUNICATIONS

CoMMUNICAtIoNS report

The strategic objective of SEIFSA’s Communications Department is positioning the organisation as the primary representative and voice of business in the metals and engineering industries and overall manufacturing, both large and small.

In terms of publicity in the period under review, the Federation’s Advertising Value Equivalent (AVE) for 1 July 2016 - 30 June 2017 R15 695 709, down from the previous year’s R38 189 440.

The Communications Department is also responsible for developing, implementing, monitoring and maintaining effective channels of communication between SEIFSA and its member companies. This valued communication is conducted on a weekly basis, keeping members abreast of any developments impacting them and the industry in general.

ELECTRONIC COMMUNICATION

electronic Newsletters

SEIFSA distributed regular electronic newsletters to member companies during the course of the year. These covered up-to-date information on breaking news, latest industry developments and upcoming events and workshops.

SeIFSA News

SEIFSA News, is the Federation’s official publication and a member benefit. This publication affords member companies easy access to the latest industry news and practical advice. It is available online at www.seifsa.co.za.

The Communications Department is also responsible for developing, implementing, monitoring and maintaining effective channels of communication between SEIFSA and its member companies.

Website

SEIFSA’s website performs an important communication function for the membership. Many industry relevant articles, updating members on the latest developments and news in the industry, have been posted on SEIFSA’s website, and covered a wide range of topics. The website is an important source of information for our members and the general public. Content uploaded on the website included: • The wage increase and exemption arrangements

• Employment equity requirements • Important announcements • Press releases

During the course of the year, work commenced to develop and launch SEIFSA, Price and Index Pages (PIPS) and Metals and Southern African Metals and Engineering websites. The Communications Department reviewed and approved the content for the new websites.

The new websites have numerous features and advantages. These include: • Improved user experience with higher conversion rate • E-commerce functionality • User tracking and • A ticketing system

2ND SOUTHERN AFRICAN METALS AND ENGINEERING INDABA

The Second Metals and Engineering Indaba was held from 26 – 27 May 2016 at the Industrial Development Corporation (IDC) Conference Centre and featured an exciting list of local and international speakers. The speakers included former President of the Republic of South Africa Kgalema Motlanthe, former Finance Minister Pravin Gordhan and Minister of Small Business Development Lindiwe Zulu. The Communications Department provided support prior, during and after the conference. As a result, the Indaba garnered considerable publicity.