The Art of Marketing by Colorado Home Realty

THE ART OF MARKETING

GREAT MARKETING TRANSCENDS MERE EXPOSURE.

Great marketing is about forging an emotional connection between a potential buyer and the product, inspiring visions of a more fulfilling life. It’s about selling dreams, be it love with Subaru, freedom with BMW, creativity with Apple or resilience with Ford.

We craft a tailored experience that showcases your property and strategically targets the ideal audience with unforgettable messaging.

Our approach is both holistic and curated, whether a luxury listing that demands specialized promotion or a more traditional home appealing to the masses.

Each component is thoughtfully designed to complement and enhance the others, collectively delivering a compelling narrative that significantly boosts your home’s appeal, exposure and engagement.

WITH CHR, YOUR PROPERTY ISN’T JUST SEEN; IT’S EXPERIENCED, REMEMBERED, AND DESIRED.

MARKETING EXECUTION

In the realm of real estate marketing, a common misconception is that more is better. At CHR, we challenge this notion. Instead of overwhelming you with a lengthy 125-point checklist of marketing tactics, we choose a different path.

WE FOCUS ON EFFICACY; ENGAGING IN MARKETING STRATEGIES DEEPLY ROOTED IN THE STATISTICAL ANALYSIS OF WHAT DRIVES HOME SELLING SUCCESS.

A staggering 97% of buyers discover their homes through four key channels. We focus our expertise, ensuring every tactic in this book is precisely aligned with those channels guaranteeing the allure and maximum exposure of your property. from INTERNET SEARCH 51% 4% FRIENDS, FAMILY, NEIGHBORS from 3% ALL OTHER from SIGNS, BROCHURES, OPEN HOUSES from 8%

BUYER’S AGENT from 34%

Be it a chic downtown condo or a warm familyfriendly home, a sprawling ranch nestled in the hills or an opulent residence in a prestigious neighborhood, here’s how we do it:

Craft the story of your home

Strategically distribute to targeted audiences Deliver a home tour experience

WHEN IT COMES TO MARKETING YOUR HOME, OUR APPROACH IS AKIN TO CRAFTING A MASTERPIECE. EVERY STROKE IS DELIBERATE, EVERY DETAIL PLANNED.

STAGING

In the competitive world of real estate, the allure of your abode is paramount. Dog slobber couches, well-trod carpets, and finger print walls may not capture the imagination of prospective buyers dreaming of an enchanting new dwelling.

At the heart of home staging lies a singular ambition: to amplify the appeal and value of your property. It may involve subtle tweaks or comprehensive overhauls, from repositioning decor to enlisting a decorator’s discerning eye for vibrant hues, captivating wall art, and elegant furnishings. Strategically tailored to your budget, staging invariably enhances your home’s marketability and value.

Staging is the cornerstone of effective property marketing. Photography, video, brochures, websites, open houses, and social media endeavors all rely on the initial allure of a wellprepared home.

To ensure your home stands out and its value is maximized, some form of staging is essential.

PHOTOGRAPHY

High-quality property photography is critical in effective home sale representation because it’s often the first point of contact between your property and potential buyers.

IN THE DIGITAL AGE, WHERE THE MAJORITY OF HOMEBUYERS START THEIR SEARCH ONLINE, STRIKING PHOTOGRAPHS OF A WELL PREPARED HOME CAN CAPTURE ATTENTION AND INSTANTLY CONVEY VALUE.

Well-executed images not only highlight the home’s best features and unique character, but they also inspire potential buyers to imagine their life in the space, effectively setting the stage for a faster, more lucrative sale. Good photography invites emotion, and emotion drives decisionmaking in real estate purchases.

Moreover, artful photography also ensures that the property stands out in a crowd of homes for sale, attracting more views, inquiries, showings, and ultimately, a higher number of serious offers. In competitive markets, superior visual representation can be the difference between a property that lingers on the market and one that sells quickly and at a premium price, making high-quality photography an indispensable tool in effective home sale representation.

VIDEOGRAPHY

Videography is a compelling tool in real estate, offering a dynamic way to tell your home’s story. While not every property is suited for video, those that are can benefit immensely from a walkthrough and personalized narration that entices potential buyers. For such instances, we collaborate with specialized videographers to capture and showcase the essence and allure of your home.

We’ll closely consult with you to determine if video is the right approach for your property and, if so, how best to integrate it into a broader marketing strategy. This ensures that we utilize the most effective channels and creative techniques to present your home in the most enticing light.

BROCHURES

Our property brochures are much more than mere pamphlets; they are essentially personal billboards for your home.

CRAFTED WITH A PROFESSIONAL TOUCH, THEY ELEGANTLY HIGHLIGHT THE FINEST ASPECTS OF YOUR PROPERTY, OFFERING AN ENTICING GLIMPSE THAT ENCOURAGES DEEPER EXPLORATION.

Integrated with a convenient QR code, these brochures seamlessly direct potential buyers to an exclusive website dedicated to showcasing your home’s comprehensive details.

PROPERTY WEBSITES

Our custom property websites serve as the ultimate showcase for your home, acting as a central hub for potential buyers. Here, they can delve into all the essential information, including floor plans, interactive tours, captivating videos, and beautiful photography. This comprehensive site ensures that every facet of your property is presented in the best possible light.

Our goal is to capture the attention of both active and passive buyers who may not be actively searching but are ready to be influenced by the right opportunity. This approach ensures that your home’s unique story is told compellingly and effectively, capturing the interest and imagination of a broad audience.

SOCIAL MEDIA & EMAIL

IN HARMONY WITH OUR COMPREHENSIVE PRINT AND DIGITAL PORTFOLIO, WE DEVELOP TARGETED SOCIAL MEDIA AND DIGITAL CONTENT TAILORED TO ENGAGE THE IDEAL AUDIENCE FOR YOUR HOME.

We disseminate this content across the most effective platforms and during optimal times to amplify your property’s visibility.

For instance, a luxury estate might find its perfect buyer through targeted LinkedIn campaigns, while a chic downtown condo could attract more attention via Instagram. Every property is distinct, necessitating a customized approach to ensure it reaches the right audience with precision and impact.

Email marketing is vital in our strategy, offering a direct line to potential buyers. When your property launches, our marketing team will notify an extensive network, including a targeted list of agents with interested buyers, all featuring eye-catching graphics and direct links to your property’s website for immediate impact.

FEATURE CARDS

To enhance the buyer’s touring experience, we utilize feature cards throughout the home.

THESE THOUGHTFULLY PLACED CARDS HIGHLIGHT UNIQUE DETAILS AND SPARK CONVERSATION ABOUT THE HOME’S DISTINCT QUALITIES AND POSSIBILITIES.

They serve as silent guides, informing buyers as they explore, ensuring they appreciate every special feature your home has to offer.

OPEN HOUSES

Personal visits offer a unique opportunity for potential buyers to connect with a home, picturing their life and personal touches in each space.

Open houses are a good strategy for properties well-suited to this form of showcasing, significantly depending on the home’s location and price point. We strategically choose open houses for properties that benefit most— typically those in accessible locations and at a price point that attracts serious buyers. This ensures the event is time well-spent for our clients, engaging genuine interest and avoiding unnecessary footfall.

LISTING EVENTS

Our repertoire includes exclusive tactics reserved for just the right occasion, and one of these is the orchestration of special listing events. Imagine the buzz and excitement of a neighborhood appetizer happy hour or a themed showcase, inviting the community and potential buyers into a warm, engaging setting.

These events are not just about viewing a property; they’re about experiencing the lifestyle it offers. Our dedicated event team specializes in crafting these unique gatherings, ensuring each interaction is memorable and distinctive.

BY TRANSFORMING A LISTING INTO AN IMMERSIVE EXPERIENCE, WE ELEVATE THE HOME FROM A SIMPLE PURCHASE TO A COVETED LIFESTYLE CHOICE, THEREBY CAPTIVATING THE HEARTS AND IMAGINATIONS OF POTENTIAL BUYERS.

AT CHR, OUR TEAM IS

A UNIQUE BLEND OF SEASONED EXPERTS AND ENTHUSIASTIC INNOVATORS, EACH A MASTER IN THEIR FIELD.

From the moment we embark on this journey together, our focus is laser-sharp on one goal: maximizing the value of your home. And our promise and commitment is simple: to leave you and potential buyers with an unmistakable wow.

We are honored to be your partner and guide on this journey ahead.