A Cut Above the Rest
The Official Colorado Golf Media Partner of:
• Colorado Section of the PGA
• Colorado Golf Association
• Colorado Golf Hall of Fame
• Rocky Mountain Golf Course
• Inspirato Colorado Open Championships
The Mission AvidGolfer
COLORADO AVIDGOLFER’S TAGLINE —“elevating the game”—defines our philosophy. Viewing golf as a matter of pleasure as well as performance, we celebrate the people, places, products and passion that distinguish the game in the most beautiful state in the country.
Across multiple platforms, Colorado AvidGolfer aspires to enrich our audience’s enjoyment of golf and the lifestyle surrounding it. Our suite of products serves as an authoritative prism through which to experience a destinations, superb cars, memorable meals and stylish clothing. We aim always to be the one-stop resource for the Colorado golf lifestyle.
colorado avid golfer .com /// 1 AvidGolfer Colorado ///
COLORADO AVIDGOLFER IS THE PREMIER regional golf, travel and lifestyle media brand in the United States. With a multi-channel strategy, we deliver reach, engagement and results at a level unmatched!
THE GOLF PASSPORT
Colorado’s premier golf and dining membership program EVENTS
5 major events
WEBSITE 814,276 page views 248,106 unique visitors
40,000+ e-newsletter subscribers
480,000 annual readership
320,000 annual digital readership
AvidGolfer Colorado 2 /// colorado avid golfer .com ///
AvidGolfer Colorado ///
colorado avid golfer .com /// 3 AvidGolfer Colorado /// Audience Sources: Bruce Bell and Associates & Denver Business Journal Book of Lists 49 Median Age $146,705 Average Household Income 59% Partners, Owners or Executives 92% College Educated 48% Live in the Top 25 Wealthiest Zip Codes in Metro Denver 88% Male 12% Female 52% Member at a Private Club 53% Plays Golf at Resort Courses 73% Plays More than 25 Rounds Per Year 59% Will Take 2-3 Golf Vacations Within Colorado 54% Will take 2-3 Golf Vacations Outside of Colorado Affluent and Well-Educated Travel Savvy Golf Minded
AvidGolfer Colorado 4 /// colorado avid golfer .com /// Audience Purchasing Power PURCHASE PLANS OVER THE NEXT 12 MONTHS Sources: Bruce Bell and Associates & Denver Business Journal Book of Lists 33% Will buy real estate 47% Will buy a new automobile 25% Will buy fine jewelry 73% Will dine out a minimum of 2x per week 88% Will buy golf equipment/gear 40% Will hire a financial planner 45% Will buy health/ auto/life insurance
THROUGH AWARD-WINNING CONTENT ACROSS ALL BRAND CHANNELS, we encourage our readers to embrace the game of golf and the active lifestyle surrounding it.
• Kick Off the Colorado golf season with our annual CAGGY awards, showcasing the state’s best courses, instructors and more.
• Play Ball! Visit the best places in Arizona for golf, baseball and more during Spring Training.
• Join the Club! We shine a spotlight on Colorado’s best private-club options.
• Get Golf Fit. Health and fitness routines to shape up for the coming golf season.
• Gear Up. Equip yourself with knowledge about the latest in clubs, balls and gadgets to improve your game.
• Go Play. During peak golf season, journey with us on nonstop coverage of great getaways across Colorado that include trips to the Vail Valley, Summit County, Aspen, Steamboat, Grand County, the Western Slope, Colorado Springs and beyond!
• Check It Off. Doing what we do best, we list the “must plays” along the Front Range.
FALL & WINTER
• Fall for Golf. Showcasing autumn’s glory, we take you to the most scenic golf getaways across Colorado and the region.
• Play Away. Come with us to the warm-weather destinations of Arizona, Nevada, Utah, California and the resorts, golf courses and lifestyle that makes them great.
• Tee the World. During our cold months, travel with us to amazing golf destinations across the globe, including Hawaii, Mexico, South Africa, New Zealand and more!
colorado avid golfer .com /// 5 5 /// colorado avid golfer .com
THE COVER OF THE MAY 2022 ISSUE
SAVANNAH VILAUBI AS FEATURED ON
PHOTO BY JUSTIN TAFOYA/CLARKSON CREATIVE PHOTOGRAPHY
• Rack distribution at all private, resort and high daily-fee golf courses
• Featured in-room at targeted resorts and hotels
• Provided to players at more than 300 charity tournaments
• 63 luxury automobile dealerships
• High-profile area restaurants and steakhouses
• Fashion and golf retail outlets
• Real estate communities and offices
• Trade-show and promotional
EXCLUSIVE PRIVATE CLUB SUBSCRIBER PROGRAM
As a member benefit, 34 private country clubs provide a mailed subscription of Colorado AvidGolfer to their members.
HIGH-PROFILE TOUR EVENT DISTRIBUTION
Since 2002, Colorado AvidGolfer has been the “Official Colorado Golf Media Partner” of all PGA, LPGA and USGA Championships played in Colorado.
• More than
doctors’ and dentists’
AvidGolfer Colorado 6 /// colorado avid golfer .com /// Print TOTAL PRINT CIRCULATION
• High-end FBO and
offices 480K Annual MAGAZINE Readership 60K Average Readers Per Issue 8x Published Magazine Issues Per Year, Award Winning Content 9.5K Magazine Subscribers 40K+ Digital Copy Magazine Subscribers By Ted Johnson 2022 BUYER’S GUIDE As we have all heard, seen, read and experienced firsthand, the pandemic cre ated a golf boom. Rounds across the country went up, and so did sales of golf equipment. Manufacturers found themselves pleasantly besieged with orders, which, unfortunately, often took months to fill. Furthermore, golf-equipment companies noticed a new market of partici pants who seem committed to the game but not to spending $500 for a new driver. We see more mid-level offerings geared toward the cu rious, aspirational golfer—drivers hovering around $300, putters for less than $200 (compared to high-tech models costing three times as much). Equipment companies have continued to extend their products into “families” of irons and woods, with one head design for the accomplished player and another—with the same name but different model number—for the golfer with a higher handicap. Working with someone who can fit drivers, fairway clubs, irons and putters will prove immensely helpful—for both your game and your budget. Use this year’s Buyer’s Guide as an entrée into the equipment that can make this socially, physically and emotionally beneficial game more enjoyable. A LOOK AT THE LATEST OFFERINGS STICKS AND BALLS. SPONSORED BY CELEBRATE CINCO DE MAYO WITH MILAGRO’S FRESHEST MARGARITA 2 PARTS MILAGRO SILVER ¾ PART AGAVE NECTAR* 1 PART FRESH LIME JUICE 1 LIME WHEEL Pour all ingredients into a Boston shaker, add ice, shake and strain over fresh ice into a rocks glass. Granish with a lime wheel. WITH RESPONSIBLE MEASURING. DRINK MILAGRO RESPONSIBLY. Milagro Tequila, 40% Alc./Vol. (80 Proof) ©2022 William Grant Sons, New York, NY. WELCOME TO A BRIGHTER SIDE OF TEQUILA 0380_MILA_22_AvdGlfr_FPFB_mech_x1a.pdf 1 3/3/22 12:42 PM
Print Editorial Calendar
OUR AWARD-WINNING EDITORIAL encourages readers to embrace the game of golf and the lifestyle surrounding it.
Private Club Guide, Annual Gear Preview
MAY Health and Fitness
Colorado Mountain Golf and Travel
Colorado Mountain Golf and Travel
AUG/SEPT Fall Golf in Colorado
Warm-Weather Golf Guide to Arizona, Nevada, California and Beyond
Warm-Weather Travel Destinations in the U.S. and Abroad
colorado avid golfer .com /// 7 AvidGolfer Colorado ///
Mobile-friendly and responsive on any device
Optimized user experience
Clean design with powerful advertising opportunities
Increased video output and opportunities
Integrated content marketing opportunities
Intuitive category structure and navigation
BY THE NUMBERS
90K+ AVERAGE MONTHLY PAGE VIEWS
20K+ AVERAGE MONTHLY
DENVER BRONCO’S ALL-PRO SAFETY, JUSTIN SIMMONS, AS FEATURED IN OUR JUNE 2022 ISSUE
Colorado 8 /// ///
PHOTO BY JUSTIN TAFOYA/CLARKSON CREATIVE PHOTOGRAPHY
WEEKLY AND EXCLUSIVE CLIENT BLASTS
40K+ opt-in e-subscribers content
22%-49% open rate packages
Weekly & exclusive client blasts
Fresh weekly content
Golf deals and travel packages
colorado avid golfer .com /// 9 AvidGolfer Colorado ///
INTERACTION AND ENGAGEMENT STRATEGIES
12,600+ Social Media Followers
6,729+ Facebook Fans
3,456+ Instagram Followers
2,483+ Twitter Followers
BOOSTED Content Marketing
BEHAVIORAL Targeting RELATIONSHIP Building
AvidGolfer Colorado 10 /// colorado avid golfer .com ///
Consumer-based, experiential opportunities
More than 1,200 high-end golfers and community influencers reached.
THE TOURNAMENT SERIES (since 2007)
3-Event, 3-Course Series Different venues every year
SCHOMP BMW CUP (since 2005)
The Ultimate Corporate Golf Event
MOUNTAIN GOLF EXPERIENCE (since 2008)
A Top Mountain Golf Weekend
PRIVATE CLUB DAYS (since 2010)
Colorado’s Only PrivateClub Event Series
WHEELS OF DREAMS (since 2021)
A Charity Event Like No Other
colorado avid golfer .com /// 11 AvidGolfer Colorado ///
The Golf Passport
COLORADO’S PREMIER GOLF AND DINING PROGRAM
5,100+ Annual Members
60+ Public, Resort and Private Golf Course Offers
$79.95 Retail Price
100+ Denver Restaurant Offers
ADDITIONAL MEMBERSHIP BENEFITS PARTNER/ SPONSOR BENEFITS INCLUDE EXCLUSIVE MEMBERSHIP OPPORTUNITIES $150K+ in Marketing
12 Callaway Golf Balls
OUR RETAILERS PGA TOUR SUPERSTORE, COSTCO AND OTHER FINE ESTABLISHMENTS
AvidGolfer Colorado 12 /// colorado avid golfer .com ///
Print Ad Specs
All dimensions are listed in inches, width x height. If your two page spread or full page ad has a bleed, do not include crop marks. Scan the QR code below for an explanation of bleed, safe/live and trim area dimensions!
TWO PAGE SPREAD
BLEED Size: 17.25" x 11.375"
TR IM Size: 16.75" x 10.875"
SAFE/LIVE Area: 16.25" x 10.375"
FULL PAGE AD
BLEED Size: 8.875" x 11.375"
TRIM Size: 8.375" x 10.875"
SAFE/LIVE Area: 7.875" x 10.375"
Note: Perfect alignment of type or design across the gutter of two facing pages cannot be guaranteed.
Do not include bleed or crop marks.
1/3 Square: 4.75" x 4.875"
1/2 Horizontal: 7.375" x 4.8542"
2/3 Vertical: 4.75" x 9.875"
1/3 Vertical: 2.25" x 9.875"
1/2 Vertical: 4.75" x 7.375"
1/6 Horizontal: 4.75" x 2.3125"
GATEFOLDS & INSERTS
Contact email@example.com for specifications on gatefolds, bound-in inserts and loose inserts. Artwork must be approved by printer one week prior to materials due deadline.
Files should be created in the appropriate size as indicated to the left. Fees will be incurred for files that we have to modify or recreate. Press-optimized PDF File Format is preferred (PDF/X-4:2008). Do not include crop marks in your file.
300 dpi is required for all image files. 72 dpi files are not acceptable. Ad materials supplied with low resolution images and/or graphics will be returned.
Specify all colors in your ad as CMYK process colors. Rather than using 100% black to make a black background, use the formula 60% cyan, 40% magenta, 30% yellow, and 100% black for a denser, rich black.
Please proofread your ad for errors before sending. All ad materials are due at ad close. For any questions regarding file preparation, deadlines, or to send your press ready files, email D.T., the Colorado AvidGolfer Art Director, at firstname.lastname@example.org.
colorado avid golfer .com /// 13 AvidGolfer Colorado ///
TWO-PAGE SPREAD FULL PAGE SINGLE 1/2 HORIZONTAL 1/3 SQUARE 1/2 VERTICAL 1/6 HOR. 2/3 VERTICAL 1/3 VERTICAL NOT SURE OF WHAT BLEED, TRIM AND SAFE/ LIVE AREA ARE? ‹‹‹ SCAN HERE
Digital Ad Specs
All dimensions are listed in pixels, width x height. All assets should be static images @ 300 ppi, approximately 100 kb in size, JPG/PNG format.
Available on various pages throughout the site.
TOP/BOTTOM IMPACT BANNER: 1600 X 300
Dynamic image with link
ONLINE PROMO: 1400 X 500
Image in slider with gray overlay and promotional copy
SPONSORED ONLINE FEATURE
300-500 word featured article with images
Available on all Feature and Travel pages.
LEADERBOARD: 728 X 90 and 320 X 50
Static image and URL link
Note: Both sizes required
SIDEBAR AD: 300 X 250
Static image and URL link
Available in the weekly e-newsletter.
LEADERBOARD: 728 X 90
Static ad only, no flash files accepted
BILLBOARD: 600 X 300
Static ad only, no flash files accepted
PROMO OFFER: 350 X 292
Static image and URL link with text underlay
SPONSORED E-NEWSLETTER FEATURE
3-5 images & 300-500 words of content copy
Available in exclusive email blasts.
600 X 300 or 600 X 600
Static image or video with ~100 words of promotional copy and URL clickthrough link
E-mail ALL ad materials to email@example.com. Please proofread your ad for errors before sending. Materials are due one week before contracted start date. Please contact firstname.lastname@example.org with any questions.
AvidGolfer Colorado 14 /// colorado avid golfer .com ///
colorado avid golfer .com /// 15 AvidGolfer Colorado /// Brands That Trust Us! Premier brands across all industries have used and trusted Colorado AvidGolfer since 2002! GOLF WITH ALTITUDE Keystone of ers 36 ho es o Rocky Mounta n go at one ncred b e moun a n resor star ng a $205 per p ayer Go fees nc ude your go car use pract ce ac y access and pract ce ba s ourney up and down hrough p ne ores s & sage meadows over the r ver and around a ake as you exper ence two d st nc go courses Keystone Ranch & The R ver Course En oy panoram c v ews and except ona serv ce Br ng your group or an un orget ab e day or ake advantage of ree day o arr va go f & un m ed same-day p ay when you s ay & p ay Colorados Best 36 Holes Go fKeystone com (970) 496- 520 Sip responsibly. 21+. sweetenscovespirits.com @sweetenscovespirits ALL-ELECTRIC ADRENALINE DISCOVER THE ALL-NEW ALL-ELECTRIC BMW X M60 Schomp BMW • 1190 Plum Valley Lane, Highlands Ranch, CO 80129 855.971.9641 • schompbmw.com Feel the adrenaline that comes from dual high-performance electric motors delivering 610 horsepower and up to 811 lb-ft torque, and reach 0-60 mph in 3.6 seconds with Launch Control. The iX M60 also comes equipped with xDrive – intelligent all-wheel drive with a rearbias for sporty driving – and achieves an estimated range of up to 280 miles. Discover even more reasons to go all-electric. With the 2022 BMW iX, you’ll save money and time and reduce your environmental impact. When you think of electric, think of Schomp BMW — One Price. One Person. One Hour.® Special lease and finance offers available from Schomp BMW through BMW Financial Services. © 022 BMW of North America The BMW name, model names and logo are registered trademarks. Sterling Grove Golf + Country Club Surprise Ak-Chin Southern Dunes Golf Club Maricopa Boulders Resort & Spa Scottsdale Golf Club of Estrella Goodyear SPRING 2023
For more information on integrated marketing solutions and rates, please contact Chris Phillips. 720-493-1729 email@example.com
PRINT AD INFORMATION
Materials are due at ad close. For any questions and to submit print ad materials, please contact the Colorado AvidGolfer Art Director, D.T. Carel or go to page 14 for more information. firstname.lastname@example.org
DIGITAL AD INFORMATION
Materials are due one week before contracted campaign start date. For any questions and to submit digital ad materials, please contact Brandon Kusek, the Colorado AvidGolfer Digital Marketing Manager or go to page 15 for more information. email@example.com
AvidGolfer Colorado 16 /// colorado avid golfer .com ///
THE LONG VIEW AvidGolfer coloradoavidgolfer.com Elevating the Game Since 2002 Colorado INSPIRATO COLORADO OPEN PREVIEW /////// OFF THE GRID IN MONTANA RETURN OF AN AMATEUR CLASSIC TIPS FOR YOUR HIPS P. 28 PLUS MOUNTAIN GOLF’S PEAK SEASON P. 57 74470 56556 JULY2022 $6.95 AT 8,463 YARDS, WINDSOR’S RAINDANCE NATIONAL MAKES GOLF HISTORY CHANGER WHAT IS COLORADO’S MOST AVID CLUB? THE PGA TOUR RETURNS TO CASTLE PINES A LEADER ON THE FIELD AND IN THE COMMUNITY, THE BRONCOS’ JUSTIN SIMMONS TAKES ON THE CHALLENGE OF GOLF TEE THE GREEN TO MAKE MORE PUTTS P. 32 PLUS 17 PAGES OF GOLF GETAWAYS P. 49 JUNE2022 $6.95 GAME COACH AvidGolfer coloradoavidgolfer.com Colorado /////// DALE DOUGLASS EXITS /////// DENVER GOLF’S LEADING LADIES PXG GOES DTC GEORGE KARL SERVES UP SOME CHOICE NUGGETS FALL GOLF SPECIALS P. 17 SILVERADO CRUSHES IT P. 62 PLUS AUG/SEPT 2022 $6.95 HALL OF FAME AvidGolfer coloradoavidgolfer.com Colorado /////// IT TAKES A VILLA: RAVENNA FINALLY GETS ITS CLUBHOUSE /////// SCORING SHOTS TO WORK ON NOW 74470 56556 Elevating the Game Since 2002 MELVIN GORDON III’S VIBEZ GOLF CLUB AIMS TO CHANGE THE FACE OF THE GAME THE 3RD & THE GOAL RED ROCKS GOES ON A ROLL P. 26 JILL MCGILL’S BIG THRILL P. 80 PLAY AWAY! 25 PAGES OF SUN-SOAKED GOLF P. 45 PLUS FALL 2022 $6.95 AvidGolfer coloradoavidgolfer.com Elevating the Game Since 2002 AvidGolfer Colorado 74470 56556 APRIL2022 $6.95 THE $250K INSPIRATO COLORADO WOMEN’S OPEN MAKES HISTORY P. 19 NEW GEAR TO CHANGE YOUR GAME P. 29 PRIVATE CLUBS ARE BLOWING UP P. 65 GOLF’S WILD, UNTUCKED FUTURE P. 98
Colorado colorado avid golfer .com