Bulletin | February 2023

February 2023 Volume 24 | Issue 2

PLUS Looking Ahead to a Few Busy Months for Colorado New Car Dealers - Page 6

APRIL 12 - 16

Denver Auto Show

April Drives in with Bigger, Better Auto Show at the Colorado Convention Center - Page 18

Gearing Up

FOR ADVENTURE The Denver Auto Show is the perfect place to find your next mode of transportation to upgrade your Colorado lifestyle! With many different brand displays, you're sure to find the perfect fit for your needs.

APRIL 12 - 16, 2023 COLORADO CONVENTION CENTER

ADVENTURE AWAITS The Denver Auto Show is the perfect opportunity to discover new ways to stay active and enjoy the beauty of our great state.

From camping in a conversion van to cruising mountain roads on an electric bike, this event has something for every lifestyle. Find the perfect transportation for your next great escape, all at the Denver Auto Show!

FOR 2023 SPONSORSHIP OPPORTUNITIES:

Sally Croker Denver Auto Show Sponsorships 970.418.0015 Sally@InnovSponsorships.com FOR RESERVING 2023 EXHIBIT SPACE:

Denver Auto Show Team DASContact@colorado.auto

FEBRUARY 2023 VOLUME 24 | ISSUE 2

WWW.COLORADO.AUTO

CONTENTS 13

10

06

06

CADA CHAIR

10

COVER STORY

15

LEGAL / REGULATORY

18

CADA PRESIDENT

Looking Ahead to a Few Busy Months for Colorado New Car Dealers

15

18

Diesel Engines Remade Trucking

Updates to EV Tax Credits – State and Federal

09 13 16 17

Clear the Air Foundation Hall of Fame / Preview Gala Sponsors 2023 Denver Auto Show Exhibitor Space Employee Benefits Your Way

April Drives in with Bigger, Better Auto Show at Colorado Convention Center

3

CONTACT US Colorado Automobile Dealers Association 290 East Speer Blvd.

Denver, CO 80203 303.831.1722 info@colorado.auto www.colorado.auto

OUR STAFF

ABOUT OUR ASSOCIATION Representing the franchised new car dealers of Colorado The Colorado Automobile Dealers Association (CADA) is the voice of the automotive retail industry throughout the state. As the automobile dealer trade association, CADA advocates issues of importance to the auto industry, Colorado auto dealers and Colorado's driving public.

The Denver Automobile Dealers Association started in 1914 to operate the annual Denver Auto Show which dates to 1902. Colorado Automobile Dealers Association soon followed and both associations operated together with shared staff and a headquarters building. In 2010, after almost eight decades together the two associations became one. The history now dates over 108 years of high level automotive and mobility impact.

Today, our dealers range from small family-owned dealerships, to nationally operated, multiple franchise corporations. CADA represents a united front for over 300 new car, truck, motorcycle and RV dealers.

From local, state and federal policymakers, to the public and the media, CADA is the voice for Colorado's auto industry.

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Colorado Automobile Dealers Association

Tim Jackson, CAE, CMP President & CEO tim.jackson@colorado.auto 303.282.1448 Marsha Temple Chief Operating Officer marsha.temple@colorado.auto 303.457.5123 Matthew Groves Vice President of Legal, Regulatory & Compliance matthew.groves@colorado.auto 303.282.1449 Beth Weir Controller beth.weir@colorado.auto 303.457.5120 Mark Zeigler Clear The Air Foundation Director mark.zeigler@colorado.auto 303.457.5105 Khorrie Luther Business Manager khorrie.luther@colorado.auto 303.457.5122 Dan Allison Member Services Coordinator dan.allison@colorado.auto 303.831.1722

LOOKING AHEAD TO A FEW BUSY MONTHS FOR COLORADO NEW CAR DEALERS We saw a fast start to 2023 at CADA. Planning is in full swing for what I consider the full return – post-pandemic – of the Denver Auto Show at the Colorado Convention Center. Details are in Tim Jackson’s Bulletin column.

The Colorado General Assembly is also engaged at the State Capitol, and among the issues they are considering this session are a couple of bills that will affect our businesses.

Colorado Dealer Breakfast at NADA CADA had its first big get-together of 2023 during the National Automobile Dealers Association convention in Dallas. I was sorry I had to miss the Colorado Dealers Breakfast at NADA on January 28th. It was an entertaining and enlightening gathering with almost 90 attending – the most ever – including dealers, sponsors and state legislators.

Charlie Vogelheim (The Flying Car radio show, former executive editor at Kelley Blue Book and former VP at J.D. Power) was among the speakers. He always has interesting and compelling insights into where the industry is headed.

Former Automotive News editor Jason Stein, now host of Sirius XM’s “Cars and Culture,” also weighed in on the state of the industry, while our Colorado NADA Director Don Hicks provided the national legislative perspective.

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COLUMN | CADA CHAIR

Carol Spradley 2023 CADA Chair

Two members of the Colorado General Assembly. Rep. Marc Snyder (D-Manitou Springs) and Sen. Kyle Mullica (DNorthglenn) talked about their efforts to be centrists in an increasingly polarized legislature that leans toward “Progressive.” They clearly understand the value of dealers and the people we employ to Colorado’s economy.

Our Issues at the State Capitol We’ll be watching how the legislature deals with a couple of bills this session that concern auto dealers: SB23-078 – Manufacturer Pay Dealer Motor Vehicle Warranty (aka Warranty Reimbursement at Retail) Concerning warranty reimbursements made by a motor vehicle manufacturer to motor vehicle dealers. Sponsors are Sen. Rhonda Fields (D-Aurora), Kevin VanWinkle (RHighlands Ranch), Rep. Iman Jodeh (D-Aurora), Rep. Mike Lynch (R-Wellington).

HB23-1181 – Guaranteed Asset Protection Agreements (GAP) Concerning the regulation of guaranteed asset protection agreements. Sponsors are Rep. Tisha Mauro (D-Pueblo), Sen. Nick Hinrichsen (D-Pueblo) and Sen. Kyle Mullica (D-Northglenn).

CADA’s outstanding lobbying team has won many past legislative battles. We also have an engaged Legislative Policy Committee (LPC), chaired by Michael Dunlap.

While we’re anticipating success on these two bills, we’re counting on CADA members to: 1. Answer the call to attend the committee hearings, especially on Warranty Reimbursement. Manufacturers are working hard against this bill. It’s no wonder, since it will have an impact on their profits – they estimate as much as $50 million, although we think the figure would be much higher. Dealers and our technicians have for too long been shorted on warranty reimbursement. We contend that manufacturers should pay us the same rate for warranty work as we make on consumer jobs. Our negotiations with the manufacturers have not yielded any results, so we’ve asked the legislature to help us right this wrong.

2. Talk to your hometown legislators. You are an important contributor to your community and it helps them to know about our industry, your business and the contributions we make to our communities and the overall economy.

3. Attend Legislative Grassroots Meetings (LGMs). I know you’ve heard this before, but it is an effective way for dealers to get our message heard.

Regulators Are Circling There is still a possibility that the Environmental Protection Agency (EPA) may seek to implement some version of the Employee Traffic Reduction Program (ETRP) that dealers and the business community has beat back. The Denver Metro area has been rated as an ozone non-attainment area but any regulatory action to restrict employee commuting could take in more of the Front Range and even go into other areas like the Vail Valley, Gunnison, Telluride, Montrose and Durango.

COLUMN | CADA CHAIR

Dealers Play Pivotal Roles

Dealers are striving to do their part. CADA supports the Clear the Air Foundation, which is our effort to get older, high-emitting vehicles off the road. The pandemic cut into dealer donations: only 390 vehicles last year, due mostly to inventory shortages. We have a 2023 goal of 504 donated vehicles. January – usually a slow month – brought in 42 and the pace should accelerate.

Donated vehicles will be sold for scrap with profits used for scholarships to automotive tech students, although a few vehicles will go to auto tech schools for student education. Even one donation per dealer rooftop would be a huge boost toward the Clear the Air Foundation’s goal.

More information will be available soon about the Denver Auto Show, the Preview Gala and Colorado Automotive Hall of Fame Induction Dinner.

Thank You! to the top level sponsors of the 2022 Hall of Fame Title Sponsor

Platinum Sponsor

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Mark Zeigler Director, Clear the Air Foundation The highly anticipated Denver Auto Show is returning to the Denver Convention Center this year and I’m happy to announce that AmFund will have a presence. AmFund is a nonprofit that I’ve worked with over the past few years to provide you with the opportunity to bid on exotic trips around the world. This year they will provide silent auction trips during the Preview Gala on April 11th and the Denver Auto Show from April 12th – 16th. In addition, we will hold a live auction for two fantastic trips at the beginning of the Hall of Fame program on April 11th. Last year we raised $37,000, and I plan on setting a record this year.

Are you interested in helping the foundation but don’t have any vehicles to donate? I have a solution. A few weeks ago, I met with Todd Maul with John Elway Chevrolet. Todd has donated 310 vehicles from this store alone over the years plus another 50 from the former store in Greeley. That places him in rare company with over 400 donations since the foundation was formed. The new reality is that he just doesn’t see the $1 cars very often. Instead, Todd has generously offered to contribute $500 a month towards the Clear the Air Foundation moving forward. That $6,000 a year will make up for the lack of vehicles.

If you are interested in participating in this program, please reach out to me today. I will have our Controller, Beth Weir, send you a monthly invoice. And thank you for your generous support Todd, it is life changing!

9

Diesel Engines Remade Trucking

Heavy-duty trucks run on heavy-duty fuel: diesel. These days, more than 95 percent of the big trucks on the road run on diesel fuel. But it took a while for diesel engines to take hold.

Rudolf Diesel went from being a student of thermodynamics to inventing a new kind of engine based on the premise that higher compression created more power and efficiency. His first prototype was built in 1893 and the first successful model in 1897. It was 16.2 percent more efficient than the steam engines that were available at the time.

Other inventors’ improvements only increased the diesel engine’s benefits and utilities. Swiss inventor Alfre Büchi added a turbocharger to the diesel engine in 1925, boosting efficiency more than 40 percent. In 1927 Robert Bosch made diesel engines even more economical and efficient with a fuel-injection pump.

Cummins bounced back under a new partnership with Ford, Tenneco and Kubota, and its 75th year, 1993, was its most profitable ever. It went on to form a number of joint ventures and invested heavily in research and development.

Nevertheless, Cummins and other heavy diesel engine manufacturers paid a large fine to the EPA to settle a suit that claimed computerized timing devices were used to evade emissions tests. Cummins’ financial fortunes dropped with its heavy-duty truck engine sales declining precipitously. The slide continued. However, in 2001 Cummins agreed to build engines for Paccar, the parent company for Kenworth and Peterbilt.

Cummins Clessie Cummins, a mechanic in Columbus, Indiana, formed a partnership in 1919 with industrialist and banker William Irwin, for whom he was a part-time chauffeur. Their first endeavor – a three-horsepower farm diesel built for Sears, Roebuck – was a bust, but with Irwin’s backing, Cummins kept working to build better, more powerful diesel engines.

He hit on a successful solution in 1930 that worked well in automobiles.

Truck manufacturers remained unconvinced, continuing to rely on gasoline engines. Irwin came to the rescue again, placing Cummins diesel engines in the delivery trucks in use by his California-based grocery chain of Purity Stores. The drivers liked them and word spread.

The company prospered as America’s roads and highways led to more truck traffic. Cummins continued to focus on engines it sold to truck manufacturers. Cummins developed a turbodiesel in the early ‘50s which increased engine horsepower by half without increasing fuel consumption.

Cummins dominated the heavy-duty U.S. diesel market throughout the ‘50s, but the ‘60s brought increased competition. Cummins kept to diesels, but its attempts to scale down to the light-duty market were not particularly successful, nor were the company’s efforts to diversify.

On a roller coaster driven by a fluctuating economy, Cummins increasingly turned toward non-highway engines and a growing European market. In the ‘80s, it faced more competition from Japan, and met it with better manufacturing procedures and cost-cutting. In the late ‘80s the pressure was on to meet government emission control regulations. Its offering had problems and business migrated to its more successful competitors, causing Cummins’ market share to fall dramatically.

11

Cummins diversification into other sectors beyond heavyduty diesel engines ultimately saved it. One notable development was its alliance with Chrysler and the introduction of the first Cummins-powered RAM truck. It is a partnership that has thrived.

The Cat – Caterpillar Caterpillar was founded by competitors Benjamin Holt and C.L. Best. Holt invented the steam tractor in the 1890s, while Best worked to perfect gasoline technology. The two tractor companies combined after World War I, to form Caterpillar Tractor. They introduced the Caterpillar Diesel Sixty Tractor in 1931 and quickly became the world’s-largest producer of diesel engines. They widely powered construction, mining and agricultural vehicles.

Caterpillar introduced its first truck-specific engine in 1939, but stopped building truck engines during World War II and didn’t start again until the 1960s. Caterpillar introduced its first off-highway truck in 1962. By the mid-2000s, Caterpillar led the market in Class 8 engines, with almost 30 percent of the market; Cummins was nipping at its wheels. Market lead flipped in 2007, with Cummins selling more than Caterpillar.

Caterpillar ran afoul of the EPA’s emission standards with its 2002-03 engines, and paid a hefty fine. By 2008, Caterpillar decided that the market for truck engines was plateauing and the costs of keeping up with ever-increasing emissions standards were just too great. It made the decision to bow out as an independent engine manufacturer in North America by 2010. It formed an alliance with Navistar to continue selling trucks and engines in Asia and Europe, focusing on severe-duty trucks for construction, petroleum production and logging. There is still a fairly robust market for “remanufactured” Caterpillar engines.

Made in Detroit The history of Detroit Diesel goes back to 1938 and General Motors, which founded the GM Diesel Division. Heavy-duty war equipment needed lighter-weight, compact engines and GM delivered. The Series 71 performed well and gained a reputation. By the ‘50s GM was developing new designs and shifted their focus to over-the-road trucks. In 1957, the Series 53 engine, including two-, three- and four-cylinder models.

They were versatile enough to be used for many different industries.

GM rebranded its diesel division to Detroit Engine Division in 1965. It combined efforts with the Allison Division and officially merged the two in 1970 to become the Detroit Allison Division, which competed successfully with Cummins throughout the ‘70s and ‘80s.

12

The Series 60 line, introduced in 1987, included standard integrated electronics and boosted fuel efficiency. It was a huge hit and quickly became the best-selling Class 8 truck diesel engine.

It attracted the attention of Roger Penske and his Penske Corp. took a majority ownership in a new endeavor, Detroit Diesel. The new company flourished and by 1993, when it was listed on the New York Stock Exchange, controlled about a third of the on-highway engine market. Its success attracted a new buyer, DaimlerChrysler. As a division of Daimler Trucks of North America, Detroit Diesel retooled and upgraded and released a new engine line, the “DD,” while continuing to sell its Series 60. It sold its one-millionth Series 60 engine in 2009.

Detroit Diesel – now known simply as “Detroit” – continues to stay on the leading edge of diesel engine development with concepts such as the BlueTEC® emissions technology and Remote Diagnostics System. It also is a leading supplier of products to other industries.

The Future of Diesel Engines Considering the durability of diesel engines and their ability to haul huge loads, it’s hard to envision that they will be replaced soon. Many diesel truck engines are able to rack up more than a million miles and still run. Advanced technology has boosted fuel efficiency and reduced emissions without sacrificing power.

Electric, battery electric, as well as hydrogen fuel cellpowered heavy trucks are beginning to surface that future watchers say will make diesel engines obsolete, but it’s hard to tell if they are a real threat or just the newest shiny thing.

In any event, with diesel engines powering truck fleets worldwide, not to mention all other heavy machinery across multiple industries, it will take a long time before they go the way of the dodo, even though government regulators around the globe are working hard to make diesel, as well as gasoline engines, obsolete.

TAKE ADVANTAGE OF

SPONSORSHIP OPPORTUNITIES While engaging Colorado’s automotive elite, your sponsorship also supports the Clear the Air Foundation, a 501(c)(3) foundation. The goal of the Clear the Air Foundation is to help improve the quality of air we breathe while providing scholarships to students who want to further their education in automotive or technology fields. Through your sponsorship of the Colorado Automotive Hall of Fame and the Denver Auto Show Preview Gala, your company or organization will be seen as a key benefactor to this highly regarded charitable organization. Thus, enhancing your corporate leadership position and corporate social responsibility outreach.

PREMIER SPONSOR | $20,000 Below the name brand logo position on entrance signage, Logo on one (1) red carpet “step-n-repeat”, Two premium Hall of Fame tables for (10) guests for a total of twenty (20) tickets, Recognition in CADA Bulletin e-newsletter mailed to 2,500 automotive professionals 12x annually, Sponsor may provide ongoing relevant editorial content, and Sponsor recognition in CADA Open Road e-newsletter distributed to 2,000.

FOR MORE INFORMATION, CONTACT:

970.418.0015

PLATINUM SPONSOR | $10,000 Logo on entrance signage, Logo on one (1) red carpet “step-n-repeat”, One premium Hall of Fame table for (10) guests, and Logo placement in CADA Bulletin e-newsletter sent to 2,500 automotive professionals 12x annually.

GOLD PATRON | $5,000 Logo recognition in CADA Bulletin enewsletter sent to 2,500 automotive professionals 12x annually and One table of ten (10) to Hall of Fame.

SILVER PATRON | $3,000 Six (6) tickets to Hall of Fame dinner & Denver Auto Show Preview Gala.

Sally@innovsponsorships.com www.DenverAutoShow.com

April 11, 2023 | Colorado Convention Center

Matthew Groves Vice President of Legal, Regulatory and Compliance

UPDATES TO EV TAX CREDITS – STATE AND FEDERAL As the Internal Revenue Service continues to determine a path towards implementation of the electric vehicle tax credit for years 2023 and beyond, several changes have been made as of Friday, February 3rd. The IRS released an updated Notice 2023-16 and Fact Sheet this weekend. Additionally, the state of Colorado is proposing a legislative overhaul of its state-level EV tax credit – the Innovative Motor Vehicle Tax Credit. Proposed changes to both will be discussed here.

LEGAL & REGULATORY AFFAIRS

editor's note

I. Federal Incentive On January 31, 2023, Governor Jared Polis petitioned the Assistant Secretary for Tax Policy to revise their classification of smaller SUV’s, crossover vehicles, and pick-up trucks. Under the initial groupings, both fell in the ‘other’ category and were therefore subjected to a lower cost threshold of $55,000 in order to qualify for the EV tax credit.

The IRS subsequently revised its categorical definitions of vehicles. For any vehicle whose fuel economy label (in the window of the vehicle) includes “[small or standard] sport utility vehicle,” “[small or standard] pickup truck,” or “[mini]van”, they now fit in those respective categories, which moves the tax credit qualification threshold up to $80,000 MSRP. Any vehicle whose sticker reads otherwise continues to fall into the ‘other’ category, whose qualification threshold remains $55,000.

Any purchaser between January 1, 2023 and February 3, 2023, whose vehicle did not qualify for the tax credit at purchase, but does now qualify after reclassification, will still be eligible to declare this credit in the 2023 tax year. This impacts Cadillac Lyriq, Ford Mustang Mach-E, Volkswagen ID.4, and Ford Escape Plug-In Hybrid.

II. Federal Incentive – Paperwork Requirement A dealer is still required to provide paperwork at purchase in order for a taxpayer to claim their credit. The only exception to the ‘at purchase’ requirement is for those vehicles above who did not qualify by MSRP at purchase but do qualify after reclassification. Their paperwork may be sent after the purchase. These requirements are spelled out in Revenue Procedure 2022-42. Not only must the information be provided to the taxpayer, the Dealer must file these reports with the IRS (manner to be determined) by 15 days after the tax year when the purchase is made.

The following information is required: Name and Taxpayer Identification Number (TIN) of both taxpayer and seller; VIN of the new clean vehicle Battery capacity of the vehicle Verification that taxpayer is an ‘original user’ Date of Sale and Sales Price Maximum credit allowable for vehicle Any transfer credit applied to purchase (trade in) Declaration under penalty of perjury from the Buyer.

This report reflects modifications as of February 3, 2023. Previous requirements still apply!

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III. Colorado Innovative Motor Vehicle Tax Credit Unlike the federal requirements, that have been posted by the regulating agency, the information surrounding the state EV tax credit is still conditional. It will require approval by the legislature, which is never a guarantee.

With that said, conversations dictate that the legislature will seek to lengthen and increase the state EV tax credit through 2028. It was originally to sunset after 2025. For calendar years 2023, 2024, and 2025, it is likely to revert to its initial level of $5,000 per motor vehicle. It will phase out in the years 2026-2028.

Whereas the federal credit has qualification restrictions around gross income of the purchaser and MSRP of the vehicle, the original Innovative Motor Vehicle Tax Credit (IMVTC) had no such restrictions, and none are expected in this extension bill. IMTVC has always been a refundable tax credit. Thus, if your tax liability is less than the amount of the credit, the state will simply refund you the excess. Since it is applicable to all Coloradans, dealers are free to include it in print or electronic advertisements. This is not so for the federal tax credit.

BOOTH SIZE Bulk Space Rate

There will additionally be incentives for medium- and heavyduty vehicles. The goal is to help shorten the timeframe of turning over the fleet. The state recognizes that there are multiple layers of obstacle to this goal baked into the tax code. Proposed incentives will likely climb back towards $12,000 per vehicle. Discussions also exist around an equalization credit towards the specific ownership tax of these vehicles, which can reach tens of thousands of dollars per vehicle.

Overall, these changes will likely amount to a $35-50 million benefit to EV consumers. The state seeks to create a system that parallels the federal where the credit can be assigned to the dealer, with the cost taken off the hood at purchase, and then can be remitted to the Colorado Department of Revenue for payment on a quarterly basis.

IV. Conclusion CADA will keep you updated as federal policy evolves and the state proposal works its way through the legislative process. In each of these issues, CADA/NADA look to be partners in the process that should be a huge augmentation to EV sales. If you have any questions, please contact Matthew Groves at matthew.groves@colorado.auto.

BOOTH PRICE $5.25/sq. ft.

10' X 10'

$1,950

10' X 20'

$2,950

10' X 30'

$3,950

10' X 40'

$4,950

10' X 50'

$5,950

Additional 10'

$1,000

All exhibit space is priced for run of show.

FOR RESERVING 2023 EXHIBIT SPACE:

Denver Auto Show Team DASContact@colorado.auto

APRIL 12 - 16, 2023 COLORADO CONVENTION CENTER

Endorsed Provider of the

APRIL DRIVES IN WITH BIGGER, BETTER AUTO SHOW AT COLORADO CONVENTION CENTER The 2023 Denver Auto Show will be unlike any we've ever done. It builds on a storied history to reimagine itself as a showcase for new cars while embracing other mobility options.

We're returning to the Colorado Convention Center April 1216 with the front halls dedicated to the show (and much more when we need it) filled with glittering new cars - ICE, hybrid and electrics - plus e-bikes, scooters, one-wheels, campervans and trucks of all descriptions. If it can be driven or ridden, you'll likely find it at the 2023 Denver Auto Show.

The Denver Auto Show is the third-oldest exhibition of its type in the U.S., with New York City starting in 1900, Chicago in 1901, and Denver beginning in 1902. There have only been a handful of years that there hasn't been a show. Among them, of course, were those we lost to the global COVID-19 pandemic.

Ch-ch-ch-changes Keep Us Current One significant change for 2023 is that our longtime producer, Paragon Expo Services is returning. Garry Edgar brings a wealth of exhibition experience to the Denver Auto Show while promising a fresh, new approach that will ramp up the excitement factor. This year, in the words of CADA's Denver Auto Show Chair Eric Beutz, "Our goal is to come back bigger and better than ever." Eric observes that "The auto industry has changed drastically since 2019," and accordingly, the 2023 Denver Auto Show will reflect many of those changes.

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COLUMN | PRESIDENT & CEO

Tim Jackson CADA President & CEO

As goes the industry, so goes the 2023 Denver Auto Show.

Electrification is a major focus. Xcel Energy's EV Garage will be located on the show floor; show attendees can learn about bringing renewable energy into their lives, through both transportation and home electrification options. Xcel will have one of its new electric bucket trucks on display.

We've planned an indoor electric vehicle ride experience so attendees can experience how an electric vehicle might be the right choice for their next ride.

Thinking of all-avenues mobility options, show-goers will be able to see (and in some cases, try out) electric bikes, which have become wildly popular in urban areas, especially since rebates are often available. Electric scooters and one-wheels will also have displays.

Campervans, already gaining in popularity before the pandemic, exploded as a way to vacation safely, or even live frugally while seeing the USA. The pandemic has eased but the desire to fill the wanderlust persists. A display of campervans from some of the more than 20 outfitters located in Colorado should pique attendees' interest.

Experience It or Dream About It We're negotiating to bring more Ride-and-Drives for the popular Denver Auto Show attraction. We're planning as many as five or six of them for this year's show. Plus, attendees can expect to see an indoor All-Electric ride and experience on the floor of the show. Exotic cars will be back for people who dream of the ultimate in speed and/or luxury. "The Colorado Lifestyle Rodeo" will be an assortment of aftermarket add-ons and accessories.

Celebrate at the Denver Auto Show!

The Preview Gala and the Colorado Automotive Hall of Fame Induction on the evening of April 11 will give Colorado new car dealers and their guests an exclusive opportunity to enjoy the show in advance of the public opening.

The Preview Gala is an anticipated springtime social event.

This year you can opt to attend just the Preview Gala beginning at 5:30 p.m. on April 11, or purchase a combination ticket that ensures admission to the 2023 Colorado Automotive Hall of Fame induction dinner and ceremony from 6:30-7:30 p.m. Seven new inductees will join the industry stars from the previous two classes.

Media Day is Wednesday, April 11. The Rocky Mountain Automotive Press (RMAP) will announce their picks for Car of the Year, Truck of the Year and SUV of the Year either on Media Day or during the Preview Gala. In addition, Seniors' Day (half-price admission for 65+) will be April 12 and Active Military & Veterans' Day (half-price with ID) will be April 13.

There’s a lot to look forward to at this year’s Denver Auto Show. As many of you know, being part of it usually translates into orders and sales. And joining the social events – the Preview Gala and Colorado Automotive Hall of Fame induction dinner – is a great chance to socialize with your colleagues and have some fun!

Find more information at:

DenverAutoShow.com