andy b e c k e l //
Tv-interview with Larry Kliner from Dairy Agenda Today
rica and Canada and finding its way into colostrum-focused seminars offered by numerous calf-care experts. Andy is excited about the industry’s welcoming of the product, but most important for him are the dairy producers, “The biggest acknowledgement is when the users of the system start sharing their success stories with fellow dairy farmers. That is the most impactful marketing campaign we could have ever launched. “ While the typical Danish farm averages 80 cows, Golden Calf Company’s current customers range in size from family farms with 100 cows up to operations with 7,000 cows. The larger size of North American farms compared to those in Europe translates into different customer needs. The Golden Calf Company team has worked closely with Calvex to develop new product offerings specifically designed to accommodate the requirements of North American dairy farmers. “The Calvex team was willing to listen to our customers’ needs and offer new solutions,” says Andy about the joint effort that resulted in additional features such as pasteurizing to minimize bacteria and other harmful pathogens, and also two completely new products: a four-capacity unit and an eight-capacity model called coloQuick Maxx. Together with the original two-capacity thaw model, these new improve-
”
ments create a complete offering to satisfy a dairy farm of any size. coloQuick now headlines the product offering of Golden Calf Company, because in Andy’s mind there is nothing more critical to building a healthy herd than giving a good start to a calf. “There is no second chance in feeding your newborn, once it’s done you can’t go back and do it over again. The first meal is the foundation of getting the Golden Calves we all strive for at the end of the day. The only way you can ensure that you have done your absolute best is by giving your best.” While very happy with the coloQuick, Andy hasn’t stopped his quest for innovation. “We are building on the concept of the coloQuick System and providing additional value by offering complementary products: a unique Colostrum Bank freezer as well as advanced colostrum testing equipment.” Golden Calf Company also sees itself as the advocate for helping others learn how they can improve their calf-care program. As Andy puts it, “We want you to have the very best, and that is our goal.”
I am convinced that this system will change the industry
coloQuick magazine // 01/2011
11