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New homes in the heart of San Luis Obispo 1,341 TO 2,776 SQ. FT.

Starting in the mid $600k’s

New homes in South Atascadero on 1/4 acre+ lots! 2,146 TO 2,924 SQ. FT.

Starting in the mid $700k’s

contents OCTOBER 2019













ROUND TOWN 10 Through the Grapevine 12 It’s Happening on Main Street: Where’s Norma? 14 San Miguel Reflections: Anna Nygren: Child of the Adobe 15 Templeton: Voters Approve Measure A 16 Local Goods Report 17 The Natural Alternative: Breast Cancer Prevention Month PASO PEOPLE Pioneer Day Chair 20 Pioneer Day Queen Milene Barlogio Radford 18

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Pioneer Day Co-Marhsals Lawrence & Duane Moore 24 Pioneer Day Belle EVENTS North County Pumpkin Patches 30 Paso Robles Halloween Fun 31 Two in Tow & On The Go: Tips for Taking Your Kids to Local Parades 32 North SLO County Happenings 30

TOWN HALL Paso Robles City Council


LOCAL BUSINESS Navigating Paso Wine Country 38 Iron Oaks Winery 40 Cross Talk: Hiring and Retaining Employees 36



CBD: Hope or Hype?

OAK LEAF 44 We Are One Community By James J. Brescia, Ed.D. 46 HoofBeat: The Allure of the Carriage 48 Worship Directory LAST WORD Mattson Family Adopts Local Newspapers



9-18-19 Paso Robles Press By Paso Robles Press

Paso Robles Magazine, October 2019

Something Worth Reading “When understanding fails us, faith brings us home.”

Nicholas Mattson




(805) 239-1533 MAIL: P.O. Box 3996 Paso Robles, CA 93447


OFFICE: 5860 El Camino Real, Ste. G Atascadero, CA 93422


Proud to be Local!

Bec Braitling James J. Brescia, Ed.D.

Paso Robles Magazine ©2019 is a local business owned and published by local people — Nicholas & Hayley Mattson

Josh Cross Lynne Schmitz Mark Diaz

*No part of this publication may be reproduced in any form by any means without written consent from Paso Robles Magazine.

Meagan Friberg Melissa Allen

Find and Share ‘The Story Of Us’ Online at

Melissa Chavez Millie Drum Mira Honeycutt

Like and Follow us: Facebook: @pasomagazine Instagram: @pasomagazine Twitter: @thepasomagazine

Paula Vetter Sarah Pope

AD CONSULTANTS Millie Drum Pam Osborn

Designed & Printed in California

Jamie Self

Carmen Kessler Dana McGraw


8th of each month preceding publication





“The person who follows the crowd will usually go no further than the crowd. The person who walks alone is likely to find himself in places no one has ever seen before.”

Albert Einstein

“If you don’t like the road you’re walking, start paving another one.”

Dolly Parton


ave you heard the news? We are truly grateful for the opportunity that was given to us to adopt the newspapers into our family of publications. There is a great synergy between our monthly magazines and the weekly newspapers. Hayley and I are so excited about the new adventure in publishing. When I left the Atascadero News and Paso Robles Press to begin magazine publishing, it didn’t miss the weekly grind of newspapers, but there was something missing from our monthly cycle as well. Now, the grind is back, and the juggle is real. We took over the newspaper publishing on September 3, 2019 and it has been a rollercoaster to get things in place. The only way it was going to work was with some major changes, and now we have a lot of those changes done and have been getting some decent sleep. There is something driving me inside that doesn’t let me count good enough as a goal, and also something that pushes me to want to give more. So even when things are all under control, my mind races. I’m not sure how much more we can dream as a family, because it is a little surreal. This is what we want to do, however. We want to be a source of good and truth and honor for our community. Neither my wife or I are veterans, but as citizens of our great country and community, we are blessed with the opportunity to make a difference and honor those that served — not only with articles highlighting our veterans and other heroes, but also with stories about the good people at home enjoying, celebrating and honoring the freedom we are blessed with. This is a great community, and we are bonded to each other. If it weren’t for such an amazing community, we would not have the ability to publish the great stories we do. We are now embarking on a fully-realized purpose of publishing and recording “The Story of Us” for Paso Robles.

We want to give a heart-felt thank you to those who “do things worth the writing” so we can “write things worth the reading.”

30,000 Printed | 26,700 Direct Mailed Locally!

Paso Robles 93446 • Templeton 93465 • Shandon 93461 • Bradley 93426 • San Miguel 93451

3,300 Dropped at High Traffic Locations in SLO County Hotels • Wineries • B&Bs • Waiting Rooms • Restaurants • High-traffic Visitor Hotspots


Annual subscriptions are available for $26.99 • Subscribe online at

Please enjoy this issue of Paso Robles Magazine. Nicholas Mattson 805-239-1533

Editorial Policy

Commentary reflects views of our writers and not necessarily those of Paso Robles Magazine. Paso Robles Magazine is delivered free to 26,700 addresses in North San Luis Obispo County. Our costs are paid entirely by advertising revenue. Our Local Business section spotlights select advertisers. All other stories are determined solely by our editors. For advertising inquiries and rates email, or contact one of our Adversting Representatives listed above.

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If thou wouldest win Immortality of Name, either do things worth the writing, or write things worth the reading. — Thomas Fuller, 1727

Paso Robles Magazine, October 2019

Autumn Offerings We have a fantastic schedule of activities planned for October at Centennial Park: glow in the dark yoga (Glow-Ga), a Venetian mask painting class for all ages and a do-it-yourself auto detailing class, plus much more. There’s something on the schedule for almost everyone!

NEW Glow-Ga Join Vanessa Orr of Yaya Yoga for this vinyasa-style glow in the dark yoga class. Explore mindfulness and yoga practices to fun, upbeat music. The class will be illuminated with black lights and glowsticks to enhance the experience. Glow sticks and glow body paint provided. Kids ages 3.5+ are welcome to participate with an adult. Friday, October 11, 5:30-6:30 pm, $20 for up to three family members/$3 each additional family member.

NEW Holiday Paint & Cocoa: Paint a Venetian Mask Sip cocoa and enjoy seasonal music while painting a mask that was created using the authentic Venetian technique. Instructor Stormy Capalare attended a workshop in Venice, Italy to learn the mask making process. Ages 4 to adult. Monday, October 21, 5:30-7 pm. $15 + $15 supply fee.

NEW Youth Evolution Basketball This new basketball program is designed to help young players ages 2-11 learn the fundamentals of this team sport. Choose from four age and skill levels beginning with a Baby Ballers parent-and-me style class (ages 2-3.5) all the way through Level 4 (ages 7-11). Two four week fall sessions begin Tuesday, October 1. $80/session. Sibling discounts available.

NEW DIY: Auto Detailing Enjoy the look and feel of a clean car while saving hundreds of dollars by learning to do it yourself and preserving the value of your vehicle. You'll learn the techniques of a professional automotive detailer and receive a list of supplies and sources to use on your own vehicle. Ages 18+ Wed, October 23 & 30. 6-8 pm. $20 See Paso Robles Recreation Guide or register at

NEW Succulent Pumpkin Centerpiece Welcome fall by creating this beautiful pumpkin centerpiece. You bring the pumpkin and the instructor will provide ten succulents, all supplies and instruction. Succulents may be easily planted in the ground after pumpkin is no longer usable. Ages 13 to adult. Wednesday, October 16, 6-8 pm. $10 + $20 supply fee.

NEW Paper Lantern with Pressed Flowers Using simple techniques and pressed flowers you can bring summer back to your home with this lovely luminary. All materials provided. Ages 13 to adult. Tuesday, October 22, 6-8 pm. $45 + $10 supply fee.

NEW Positive Parenting Workshop This inspirational and fun workshop will offer tools to help in your parenting journey. Using the Positive Discipline technique, learn how to develop and shape important life skills in a manner that is deeply respectful and encouraging for both children and adults. Parents will learn how to avoid power struggles while helping their children to learn self-control and self-discipline. This workshop is based on the book Positive Discipline by Jane Nelsen Ed. D which has been the gold-standard reference for grown-ups working with children for over 25 years. Instructor Stormy Capalare is a certified Positive Discipline parent educator as well as a transitional kindergarten teacher and a parent herself. Ages 18+ Wednesday, October 9. 6-8:30 pm, $30 + $5 supply fee/$5 additional family member.

        October 17 - 6:30-8:00 pm • $18 Centennial Park, 600 Nickerson Dr., Paso Robles Learn the basics of this ancient exercise system which combines breathing with relaxed yet focused attention to body movement.

For a complete listing of all fall recreation activities, look for the Paso Robles Recreation Guide at Centennial Park, City Hall and many businesses around town, or email to join our mailing list. For more information about all fall activities, visit or contact Recreation Services at (805) 237-3988.

| Through the Grapevine

Food Co-op Conducting Survey to Assess the Needs of Local Residents TELL US WHAT YOU WANT!


he Paso Robles Food Cooperative Inc. was formed in 2013 by a group of residents with the goal of opening a community-supported food market. While some funding has come from grants from the national organization Food Co-op Initiative, the market will be a member-owned and governed organization with membership benefits while giving purchasing access to the entire community. Pooling resources brings benefits to everyone. Along with being stocked with fresh, healthy and local products, and household items, a meeting space will be available; serving as a place to gather and promote education and the investment in local food and products. According to Treasurer Kermit Komm, the first interim goal of 200 members has been reached; prompting the process of securing a site when 500 members have

patient resources and care groups throughout San Luis Obispo County, will take place on Friday and Saturday, Oct. 11 and 12. Events include a memorial paddle out, surf contest, health fair, and dinner and auction. The 2019 Memorial Paddle Out, honoring Peaches Olsen, is set for Friday Oct. 11 in Avila Beach. Meet on the beach north of the Avila Bay Yacht Club at 4 p.m. The schedule of event for Saturday include: 7 a.m. to 3 p.m. Pro-Am Longboard Surf Contest, hosted at the new Vespera On Ocean hotel; 10 a.m. to 2 p.m. Cancer Support & Health Fair; 4 p.m. Surf Contest Awards Ceremony, and a benefit dinner and auction from 5 to 8 p.m. The music lineup features Bear Market Riot, B & The Hive, Cincopate, CALIFORNIA Lucky Nines, and Surfeza. 8TH ANNUAL IMPRESSIONISTS For more information, including With an aim to connect the SURFING FOR HOPE complete schedule, tickets, entry The 8th Annual Surfing for forms, and vendor applications, see great and timeless legacy of historic California Plein Air art to the Hope, a fundraiser for cancer

committed to join the cooperative effort. The next phase is conducting a survey to assess the public’s interest in obtaining local, sustainable, organic and healthy food and ethically-produced products. The survey’s goal is to evaluate what is most important to our community, the needs of our residents as it relates to the area and existing stores. The survey is available through October 15 at pasofoodcooperative. coop/survey.

21st Century, Studios on the Park presents California Impressionists: The Masters & The Greats They Inspire, Oct. 3 to Nov. 17. In this exclusive and exceptional exhibition, 41 of our nation’s premier painters pay homage to their historical counterparts with new paintings inspired by masterworks from artists such as Maurice Braun, Selden Gile, Edgar Payne, Granville Redmond, Marion Wachtel, and others. Exhibition special events include a Presentation & Premiere Party with Jean Stern on Oct. 3; Art After Dark Paso Opening Reception on Oct. 5., and Collecting California with Scot Levitt on Oct. 24. For details, please see or call 805-238-9800.

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805-238-1001 Paso Robles Magazine, October 2019









| It’s Happening on Main Street

Good Things Are Always Happening Downtown route early. Around noon, enjoy a free bean feed lunch. Enjoy the Golden Oak Honey and Pumpkin Festival on October 26. Along with antiques and collectibles, it’s devoted to our honeybee friends and to education with beekeeping seminars, resources, plants to encourage pollination, live observation hives and honey tasting.



ther than always in her office on Norma’s Way, there is a “larger than life” painting of her that once circulated around downtown businesses as a promotion called “Where’s Norma?” She’s been away for a while, but the latest news is that she’s back and on display at the new restaurant, Sweet Lew’s, upstairs next to Park Cinemas. Main Street volunteer and local and internationally known artist and expert in the Italian Renaissance era Steve Kalar recreated the image of Norma from “back in the day” when she was a Pioneer Day Barbary Coast Girl! In the June 2015 issue of Paso Robles Magazine, writer Chris Weygandt Alba characterized Norma as the Doyenne of Downtown; a fitting name based on style, the costume, her smile and the sparkle in her


eyes! As expected, that French term sparked curiosity. What’s a doyenne? In the feminine sense, it’s a wise elder of the community; a well-deserved honor for Norma who has directed our Main Street program to state and national acclaim. In 2015, Norma said she was an ‘Octo-manager’ — one of the few Executive Directors who have directed programs well into their eighties.


Summer is falling into Autumn and October in downtown Paso is all about our local history, honeybees and Halloween! Pioneer Day on October 12 offers one of the best parades in the country. Save your place on the parade

Go Paperless!

Calling all little ghosts, goblins, superheroes and fairy princesses! The “Safe and Fun Halloween” is one of the community’s favorite events! The early start time of 4 p.m. allows the little ones to have fun since it’s a school night! Streets will be safely blocked. Members of the PR Youth Arts Foundation will perform “Thriller” at 4:30 and 5:30 p.m. with another themed performance at 5 p.m. by Class Act Dance. The El Paso de Robles Historical Society offers its annual barbecue fundraiser by the pits in the City Park. Yet another month packed with family fun! Bookmark your calendar for the countdown to Elegant Evening, Lighting of the Town, Holiday Light Parade and the Vine Street Victorian Showcase.

Never worry about missing a payment!

Complete an application allowing Paso Robles Waste & Recycle to debit your credit card or bank account each month. Contact our office to get the form!

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Paso Robles Magazine, October 2019

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805-466-2218 • 5025 El Camino Real • October 2019, Paso Robles Magazine | 13

ANNA NYGREN: Child of the Adobe


Lynne Schmitz

he historic Rios-Caledonia Adobe just south of Mission San Miguel, was built circa 1836 by Salinan Indians under the direction of Mexican Colonel Petronilo Rios. Over the years it was sold several times but not kept up and so began to decline. In 1903 the Adobe and a large wooden barn then sitting on 160 acres was purchased by a family from Sweden named Nygren. They moved into the Spanish-style two-story adobe and Mr. Nygren farmed the property. In June, 1907, their third daughter arrived. Anna Nygren Hebel would be the last child born in the old adobe. In 1970, she wrote a charming account of

A historic view of the old San Miguel school house.

growing up there for Friends of the Adobes. She entitled it, “The Old Caledonia on El Camino Real.” Here are some excerpts from her story: “Mother was a particular housekeeper and the impossible job of keeping the worn wooden floors clean and the broken plastered walls neat discouraged her, but the greatest bother was the vermin that had collected in the cracks through the years of disuse. ‘I can’t have bugs,’ she flatly stated, so papa built a house across the creek (which ran through a deep ditch on the south side of

The Rios-Caledonia Adobe.

the Adobe). He had torn down the dilapidated barn… scraped and plowed and leveled the ground for it was the best place for the wooden house.” Anna was three at the time but her memories were vivid. The children walked up the hill to the schoolhouse on the “mesa,” (now K Street and current site of the park) “Along the old road behind the mission where we walked on our way to school were peach trees from old Mission plantings... the beautiful deep pink blossoms were picked and taken to school each spring.”

The house was close to the river and on hot days the children could swim in pools in the river sands. “The heavy rains and floods of 1913-1914 scoured out the brush and trees along our banks… where the trees had not been cut, the raging water took out an acre or two of the neighbor’s land. It was hard making a living on the place. The ground was rich… from the old barn yard.” But it was too rich with manure and burned their bumper crop of vegetables. Hungry rabbits and coyotes dined in the garden. And it was often raided by itinerants (generally called ‘tramps’) who roamed the roads begging and breaking into vacant buildings (the old Adobe was a constant target, even when boarded up) using any furniture and even floorboards or door and window frames for firewood. Around 1917, Anna’s father sold the tiles from the roof; In 1920 he sold four acres. In 1922 he sold six acres to Mr. Dorries, who ultimately managed to acquire the entire property. Copies of Anna’s story are available in the Adobe Gift Shop.

Hangar One

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Paso Robles Magazine, October 2019

Templeton |

Templeton Voters Approve Measure A More Than 77 Percent Voted for 24/7 Emergency Staffing


he communit y of Templeton showed strong support for Templeton Fire and Emergency Services in a special property tax election on August 27 in which 77.49 percent of voters approved 24/7 staffing for the unincorporated fire department. “I could not be more happy with the love and caring support that the community of Templeton has shown toward our fire and emergency services,” Fire Chief Bill White said. Of the 4,702 property owners eligible to participate, 48.51 percent cast their votes; 1,766 voted in favor of the tax, while 513 opposed it. For an annual cost of $180 per parcel property, the tax is expected to provide $486,000 per year to support round-the-clock staffing.

By Melissa Chavez

Currently, only 6 cents of the 8.4 cents collected from property taxes is allocated to Templeton Fire Department, which is modestly staffed during office hours to serve the community. Nighttime hours are covered by firefighters only when they are available and able to stay at the fire station. Since 2010, Templeton has experienced a 75 percent increase in service calls, 60 percent of which are medical incidents. Cal Fire Engine 30, which covers an area of 60 square miles and provides backup to Templeton Fire, was unable to respond to almost 14 percent of 911 calls in Templeton as they were already handling other incidents. Templeton Fire and Emergency Services firefighters are also committed to playing a significant

October 2019, Paso Robles Magazine

role in support of the cancer community. Last February, the annual flower sale at Templeton’s firehouse collected $15,000 and netted $8,000, which was donated to fund cancer research. For the annual Leukemia & Lymphoma Society Firefighter Stairclimb event in Seattle last March, Templeton firefighters funded their own expenses, including airfare and accommodations. In 2018, TFD raised $18,788 and increased its 2019 tally to $21,661. Increased grassroots support played a significant part in rallying financial assistance for the department’s projected deficit and Templeton isn’t alone in its struggle to maintain its 120-year record of service. Due to inadequate funding, the Cayucos Fire Protection District (Station 56) disbanded

Fire Chief Bill White

in December 2018. Now that the firehouse is administered by Cal Fire, a permanent plaque commemorates the Cayucos Fire Department’s 70 years of service to the community. “I was an emotional wreck after the preliminary votes were posted and we saw how much the community had rallied around our department,” White said. “I was in tears as I hugged Fire Captain Brandon Wall. So much energy and effort has been put towards the education campaign and really spreading the word to the community as to the value of keeping Templeton Fire and Emergency Services properly funded.” | 15

GET YOUR TRACTOR ON! (Or your wine bottle, or acorn, or whichever Paso Gear design you choose!)


ith Pioneer Day around the corner, we are so excited to share some new PASO GEAR! Each year, we try to come up with fresh designs and offerings that promote our special little corner of California. Instead of just sending our town name off to bulk tourist and gift shop suppliers, we create our designs in house, or work with an artist to create a 100 percent just-for-Paso design. That means those Paso Girl or Paso Boy onesies, or the “Locally Grown” flour sack towel, or our “Joy” holiday bell ornaments, are only available from our General Store. Like the town we celebrate, we work hard, and like to stay unique. In the past few months we’ve offered a great Paso campfire mug in two cheerful colors, big enough for coffee or a few scoops of ice cream. We have some new postcard designs that are reprints of original photos from Paso’s early days. You’ll find Paso mini beer taster glasses, a few new magnets to add to our selection, and we cannot wait for you to see a whole new set of T-shirts, sweatshirts, onesies and tote bags celebrating all aspects of Paso Robles. From the tractor to the California Bear to “Paso Adventure Gear” (which includes a little drawing of Paso Almonds), this doubles the number of options you have to choose from. We’ve also added more youth sizes so you can dress the whole crew! We’d love to give a special shout out to the El Paso de Robles Historical Society, which helped us find fantastic images from early promotional pieces used by the Chamber of Commerce and City of Paso Robles years and years ago. We’ve blown up a few and have them hanging in the store. Back then, Paso was called “the Hub of Recreation.” Sounds pretty true today, too! PS. THANK YOU for taking the time to learn about the new parking kiosks and “Way to Park” app. A few people have been so surprised to see empty spots in front of the store. They’ve wondered if we’re okay! We tell them, it’s been wonderful. Our customers are able to pop in and out with ease. We’ve had nothing but positive feedback! Cheers, neighbors! The Team at General Store Paso Robles

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Paso Robles Magazine, October 2019


Breast Cancer PREVENTION Month


reast cancer is the United States’ second leading cause of cancer deaths in women today. Although October is “Breast Cancer Awareness Month,” let’s focus on preventative steps and screenings in addition to the “awareness” of the causes. Many studies have concluded that breast cancer is linked to estrogen exposure. Although hormone imbalance (estrogen dominance) and synthetic estrogen (including birth control pills) may contribute to a higher estrogen exposure, there are environmental factors involved as well. Unless you eat organic poultry, eggs, dairy, wild caught fish and grass fed beef, you are exposing yourself to the hormones and antibiotics routinely given to the animals you consume. In addition, those healthy fruits and vegetables may be heavily sprayed with pesticides and herbicides that act as “endocrine disruptors” that may also increase your risk of breast cancer. Poor diet, including sugar, trans fats and some vegetable oils is one of the reasons there is five times as much breast cancer in the United States than in most other parts of the world. What foods are protective? Fish and fish oils (avoid farm raised sources), flaxseeds, coconut oil, lots of organic fresh fruits and vegetables, especially berries and cruciferous veggies (broccoli, cauliflower, Brussels sprouts, cabbage, kale) and fiber found in beans, legumes, sweet potatoes, chia seeds, brown rice, etc. What else? Many “xenoestrogens” or “estrogen mimics” are found in your personal care products from deodorants, toothpaste, soap, makeup, lotions, laundry detergent and fabric softener... the list goes on. It has been reported the average woman comes into contact with approximately 1,000 chemicals before she even leaves the house each day! An April 2006 report in the Journal of Applied Toxicology stated there is evidence that aluminum salts (found in antiperspirants) travel from the skin into the body where they mimic estrogen. Visit The Natural Alternative for SAFE, EFFECTIVE & CHEMICALFREE personal care products including deodorants, body lotions scented with pure essential oils, Devita and DIM (diindolylmethane) which supports proper estrogen metabolism. Our entire line of DermaE anti-aging skincare is on sale for 20 percent off during October. Products include cleansers and toners for problem skin and anti-aging serums, day and night creams, body lotions and sunscreen. Don’t forget your daily dose of flaxseeds from Barleans! Thank You! We love supporting your good health! Bobbi and her team at The Natural Alternative

1.0 0.8 0.6 0.4 0.2 0.0


October 2019, Paso Robles Magazine | 17

Paul Viborg


elcome to our 89th Pioneer Day! The very first Pioneer Day celebration was held on October 12, 1931. Fast forward to today and we will be celebrating on the exact same day as the very first parade! The original goal was to provide a day of community friendship and to commemorate the heritage of Paso Robles. We are once again celebrating this annual festivity that is truly unique to Paso

Robles. Pioneer Day has long been an ode to our past and the humble beginnings from which we have come. We come together each year to celebrate the old and bring in the new, just as we have been doing for almost 90 years... that’s a long time holding on to this tradition and the many years celebrating our uniqueness. Pioneer Day is one of those special days that we can celebrate good old fashioned Americana, right here in our home town. Take a look at the tractors, the horses, the floats, the bands, the Shiners’ and even a Caballero riding a bull down the parade route! You won’t find anything like this anywhere else! Come and enjoy the bean feed in the park and all the activities that make up this amazing day! Please enjoy this fun-filled day with friends and family...

Les Stemper


he 89th Pioneer Day Parade. People and kids line the streets and the park to hear and to see the tractors, wagons, marching bands, the Queen and her court, the Marshalls, and they can’t wait for the free beans in the park. Oh, my! It’s a fun day to also go down to the Pioneer Museum, and see the Jeanesville pump project, and tractors and wagons from the parade up close.


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Paso Robles Magazine, October 2019

th Annual Annual Pioneer Day 89 89th Pioneer Day


October 12th, 2019

10:00am -

Parade starts at 16th and Spr ing

PASO ROBLES BEARCAT ALUMNI POTLUCK October 11th, 5 -7 Pioneer Museum

Come Celebrate Paso Robles 7:00 am 8:00 am 10:00 am 12:00 noon 12:00 noon 12:00 noon

12:30 pm 1:00 pm 1:00 pm 1:00 pm

Traditional Bean Cooking Begins - City Park Children’s Pet Show/Little Cowboy/ Cowgirl & Pioneer boy/girl contest - City Park Gazebo PIONEER DAY PARADE - Starts at 16th & Spring St. Free Bean Feed - City Park, bring your pots! Carnegie Library/Historical Musem Opens - City Park Pioneer Museum Activities (2010 Riverside Ave). - Tractor Demonstration - Old Gas Engine Show - Antique Equipment Display - Wagon & Tractor Display Concert: The Carolyn Sills Combo - City Park Gazebo Wiskerino Contest - Carnegie Library Horseshoe Pitching Contest - City Park Gymkhana - PR Event Center


Our History

Milene barlogio radford 2019 PIONEER DAY QUEEN


By Meagan Friberg

hen she received a phone call asking if she would take on the role of 2019 Pioneer Day Queen, Milene Radford said she was “blown away!” “It’s a good thing I was sitting down when I got that call,” Milene said. “I was very surprised. It feels great to be Queen — it’s truly an honor.” Her calendar has been full since that call and she’s been keeping busy with appearances at numerous events including the Royalty Dinner where she wore the same dress her mom wore in 1983 when her dad was Pioneer Day Marshal. “A friend of my mom’s made it for her after telling her she needed a special dress,” Milene said. “And I have kept it all these years.” Sitting down with Milene and her husband of 59 years, Darrell, in the living room of their beautiful home on the west side of town, I was treated to a life story filled with family values, education, hard work and true love. The story begins with her paternal grandparents, James and Angelica Barlogio, and her maternal grandparents, Orville and Lida Couchman. Fate brought these families to San Luis Obispo County and the rest is history. The Barlogios, although from different villages in the southern part of Switzerland, settled in Cambria and were married in San Luis Obispo. They learned the English language, James became a citizen, and he registered to vote in 1898. James and Angelica had five children together, with Milene’s dad, Miles, being the middle child. “My grandfather James was one of the founders of the Harmony Creamery Association,” Milene said. “There were 12 fellows who put in $100 each back in 1913 — that was a lot of money for them.” The Couchmans moved from the state of Washington, where Milene’s mom, Helen, was born, to the Modesto area of California.

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“My grandfather Orville had a lot of different jobs and he was looking for work in the late 1920s,” Milene said. “The economy was not very good, so he and my mom — she was the oldest sibling — came to Cambria originally to work at Hearst Castle, then he heard the Barlogio brothers in Harmony were looking for a milker. So, they hired him to work there and hired my mom to cook… but she was not a cook! She used to talk about writing letters to her mother asking how to prepare different dishes.”

Romance blossomed in the kitchen when Miles Barlogio, who had been doing most of the cooking, took Helen Couchman under his care and taught her how to cook. “My dad had a Model A Ford coupe with a rumble seat and my mom was attracted to him as well as his car!” she said. Miles and Helen became Mr. and Mrs. Barlogio in 1930. They lived in Green Valley before moving to the York Mountain area where they lived for six years. They

welcomed their firstborn, David, in 1934, and Milene arrived on September 4, 1937; both were born at the Weideman Maternity Home on Park Street in Paso Robles. As her brother approached school age, Milene’s parents knew it would be difficult to get him to Ascension School at the summit of York Mountain, so they moved to a ranch west of Paso Robles, located on what is now Vineyard Drive. It was just a quarter of a mile from the little country school, Oak Dale. The summer after Milene completed seventh grade, the schoolhouse burned to the ground and the vacant Ascension School building was reopened for one year. “There were less than 25 students at the country school and sometimes I was the only one in my class,” Milene said. “When it burned down and I went to Ascension, I was the only eighth grader.” Milene attended Templeton High School, where she graduated in 1955 as the class Valedictorian. She was also involved with the Templeton 4-H. “Life was simple,” she said. “I rode the bus, went to school, came home, did my chores and studied. Dad raised barley, wheat, and we had walnut trees and chickens. I cleaned many eggs — I had to buff those eggs — and we always had a big garden and orchard. We grew and cooked our food, and summers were spent canning fruit. My brother would be outside helping our dad and I’d be inside helping our mom.” Milene attended Biola College in Southern California, majoring in elementary education. “I went to classes in the morning and then worked as a typist in the afternoon all through college,” she said. Although she had first met Darrell, a 1956 graduate of Paso Robles High School, while attending First Baptist Church,

Paso Robles Magazine, October 2019

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October 2019, Paso Robles Magazine

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a romance didn’t blossom until they were reunited at Biola College. “S he was an almighty senior and I was just a lowly junior, so there were no sparks back then,” Darrell said. Darrell had been in the Army Reserves, did six months of active duty, then worked at Paso Robles Daily Press. A mutual friend, Joanne Shetler, told him he needed to go to Milene drives a tractor pulling college so he headed a hay baler in June of 1954. down to Biola. “He sat down next to me in a Spiritual Life class,” Milene said, “and the teacher said, ‘where you’re sitting now is your assigned seat for the semester.’ He wasn’t doing well so I tried to help him with studying.” “Well, Milene found out I was flunking everything and she took pity on me,” Darrell said. “So, she started tutoring me; we’d go to the beach with an armful of books and she’d help me. I had about two years of college and it was enough for me to transfer to Cal Poly thanks to Milene teaching me to study.” Was it love at first sight when their paths crossed again? “Well, maybe for me,” Darrell said. And for Milene? “I think he kind of grew on me!” Milene graduated Magna cum laude from Biola on a Sunday in 1960 and married Darrell the following Saturday, June 18. They moved to Paso Robles where she landed a job teaching elementary school while he attended Cal Poly SLO, majoring in printing engineering. “We rented a house for $65 per month on the corner of 6th and Vine in Paso Robles,” Milene said. “We would have bought the house but the landlord wanted $7,500 and we didn’t have that kind of money. After three years, we paid $14,800 for a house on 12th Street where we lived for 19 years.” Milene taught second grade at Winifred Pifer for 17 years and at Bauer/Speck for 19 years. “I was the reading, writing and arithmetic teacher and I really enjoyed the children,” she said. In 1965, Darrell opened Darrell’s Print Shop which he operated until 1987. They were active in their church and Milene was involved with the Pioneer Museum where she served on the board for 25 years. Darrell was on the board of the Templeton Museum for many years, obtained his pilot’s license and developed an aviation hobby that led to him owning and building planes. He’s a member of the Experimental Aircraft Association and has given rides to 400-plus children through the Young Eagles Program. “I’ve flown with him sometimes,” Milene said. “We’ve been cross country but I don’t enjoy it as much as he does, especially the aerobatics! We’ve traveled a lot over the years, and had some really neat trips including Peru and the Philippines.” Now married for 59 years, the couple has also enjoyed cross country and local trips in a few “hot rods” Darrell has built or refurbished over the years including a 1940 Ford and 1941 Lincoln. Thinking about Pioneer Day as a child, Milene said, “It was always on October 12, Columbus Day, which was a school holiday. We always enjoyed going to the parade. Now, after my dad being Marshal in 1983, it really is special to be queen this year. This is just an unexpected, special honor. And I just want to thank everyone.”

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Lawrence duane moore & T homas hardin moore H By Meagan Friberg

onored, humbled, thankful — those are just a few of the words brothers Lawrence Duane Moore and Thomas Hardin Moore use to describe their feelings about being named Co-Marshals of Pioneer Day 2019. Larry and Tom summed up their reaction to Mark Perry calling to ask if they would be Co-Marshals: “You’re kidding! Do you have the wrong number?” “It’s an honor,” Larry said, “and I am very proud of us being chosen. Sometimes, it’s kind of hard to swallow.” Adds Tom, “It’s very humbling. When you think about all the history that we are following in, it’s really something.” The first-born son of Calvin and Alva Daniels Moore, Lawrence (Larry) Duane Moore was born at home on the family farm on September 3, 1931 in Custer County, Oklahoma. Colene was the next child born to the couple, followed by Thomas Hardin Moore on May 27, 1936. Larry was 5, and Tom was just 3 months old when the family headed to California in search of a better life. Like many Midwest farmers, after years of the Dust Bowl and the Great Depression, they were seeking the promise of jobs and a better life. Their father and uncles found work in a cotton gin in Shafter. “If you’ve ever watched the Grapes of Wrath, that gives you an idea of what our travels were like,” Larry said. “I think we were in a 1930 Model A two-door sedan, pulling a trailer — there were four adults and six kids.” Their parents, described by Larry and Tom as “loving, caring, kind, hard-working, family oriented people,” later welcomed Cletis, Weldon, and Melba to the family. In 1942, their father, Calvin, was offered a job at Carl Glass Trucking and moved the family to Paso Robles. He worked for several years there as a mechanic and driver;

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he later worked for A.J. Woods Machine Shop and Buckles Body Shop. “We moved about 12 times once we came to Paso Robles, living in houses on Merry Hill, Olive, River, 38th, 2nd, Vine and more; Dad was always looking for something better,” Tom said. Larry and Tom’s maternal grandparents, Marcus and Melva Daniels, also settled in Paso Robles. Marcus worked for Hugh Black and

was in charge of the incubator rooms at the Black Hatchery, located on the property just north of the current-day Black Oak and Adelaide hotels.


Larry attended grammar school at Glen Speck. As a pre-teen, he worked for Gibbs Newspaper Contractor selling newspapers to the troops at Camp Roberts; he also belonged to the Boy Scouts

for several years. Larry and a friend also operated a shoe shine stand in Capes Barbershop at the old Paso Robles Hotel. A 1950 graduate of Paso Robles High School, Larry excelled in football and track. He was a starter for three years in football, team captain his senior year, and competed at the CIF Track and Field Championships his senior year. Larry was the freshman and sophomore class president, elected to Boys League, went to Boys State, was Student Body President his senior year, and won the Lions Club Sports and American Legion awards. “I became Larry my freshman year,” he explains. “Before that, everyone in my family called me Lawrence Duane. The principal looked at my long name and said, ‘that’s too much to write so you’re Larry now.’ What I remember most about high school is it was a lot of fun!” He worked various jobs including bellhop at the Paso Robles Inn, washing dishes at various eateries and helping those in need. Larry joined the National Guard, and attended Taft Junior College where he played football. He returned to Paso Robles and went to work for Paso Robles Glass in 1951 before retiring in 1996. He married his classmate, June Hackney on May 30, 1951 in Reno. They have three children — Karen Roden and her husband, Bill; Duane Moore and his wife, Allie, and Debbie Vandergon and her husband Jerry. They are grandparents to Matthew, Christina, Zachary, Courtney, Josh, Nicole, and Kenny and have seven great grandchildren with two more on the way. Larry has been dedicated to the youth of the community, and

Paso Robles Magazine, October 2019

served on the Paso Robles Parks and Recreation Advisory Board for nearly 30 years helping develop programs, parks and pools. Upon retiring, the City named and dedicated the Larry Moore Park in his honor in 1994. He belonged to the Quarterback Club, a precursor to the Bearcat Boosters Club; alongside his Bearcat football teammate, Manfred Vanderlip it grew to what it is today. Larry served three terms as president. He was inducted into the Bearcat Athletic Hall of Fame in 2007. Larry served on the Paso Robles Volunteer Fire Department from 1962-1987; he retired with the rank of Lieutenant when an accident during a fire call affected his health. He was one of the first trained early paramedic teams on the department and served on the rescue squad. He was chosen Personality of the Month in 1971, Citizen of the Month in 1996, and Roblan of the Year in 1999. Larry defines his life by family, friends, community, love, loyalty and devotion.


Tom attended Marie Bauer and Glen Speck elementary schools from grades 1-5, and the Seventh Day Adventist School for grades 6-8. He went to the Monterey Bay Academy for his freshman and sophomore years, and completed his junior and senior years at Paso Robles High School. Tom played football, baseball, and basketball and joined the California National Guard. He also helped his brother Larry sell newspapers to the troops stationed at Camp Roberts. “My high school years were great and I met the young lady who would become my wife,” Tom said. “We had a lot of good friends and had fun playing sports; there are a lot of good memories.” After graduating from PRHS, Tom enlisted in the Air Force and served from 1955 to 1959 as an airplane engine mechanic; two and one-half years in France and later at a SAC Base in Northern California. Just prior to joining the Air Force, Tom proposed marriage to his high school sweetheart, Roselyn Wear. They married three months after his enlistment was up, on December 6, 1959 at the Congregational Church in Paso Robles. They are parents to Cindy Liggett and her husband, Dan, and Kay Moore; and grandparents to Heather, Nicholas, Mackenzie, and Derrick. One of Tom’s memories from childhood is the day WWII ended. He was nine years old, at Chuck Frazier’s service Station on Spring Street, and remembers all the church bells ringing, fire whistles and work whistles going off, people celebrating and honking car horns. Tom joined the Paso Robles JayC’s in the 1960s and served as president and the high honor of JayC Senator. He helped coach Babe Ruth Baseball League and was Chairman of the local Campfire house. In 1970, Tom joined the Paso Robles Trail Riders; he served as President in 1990 and remains an active member. He was the Trail Ride barbecue chef for 15-plus years, starting with his father-in-law, Dick Wear, and continuing on for many years after Dick retired. “Larry and I are both still involved with the Trail Riders, even though we haven’t taken horses along for many years,” Tom said. “Now, we just go to socialize.” Tom joined the Lions Club in 1971 and is still a member. He twice served as president, was twice named Lion of the Year, and received the Melvin Jones Award — the highest honor in the Lions Club. He began working at Paso Robles Glass in 1972 and retired in 1998. He has been named Roblan of the Month, and honored as Roblan of the Year in 1987. Tom was a Pioneer Day Committee member for 28 years, the Parade Starter for many years, and Chairman in 1978 and ‘79. He also spent many Pioneer Days making beans in the Paso Robles Park with the Lions Club and has not missed a Pioneer Day in more than 50 years. Tom and Larry’s brothers and two sisters — Coleen Bruce, Cletis Moore, Weldon Moore, and Melba McKanna — still live in the area and support and spend time with one another. As they reflect on Pioneer Days of the past when they’d watch the parade, go to the rodeo at Robbins Field and attend the nighttime street dance, they are looking forward to Pioneer Day 2019, especially the parade. Be sure to wave to them! They’ll be wearing their biggest smiles while riding in Wade Taylor’s blue 1958 Cadillac, followed by a float filled with family members.

October 2019, Paso Robles Magazine | 23


Belle becca stroud & attendants Special to Paso Robles Magazine


ecca Lee Stroud’s parents are Derek and Lainey Rowitser Stroud. Her grandparents are Bill and the late Dorothy “Dodie” Lauridsen Stroud, Mary Lou and John Splittorf and Mike and Jana Rowitser. Becca’s great-great-grandfather, Louis Lauridsen immigrated to the United States in 1890 from Germany. He settled in Union, Estrella and Dry Creek areas in 1898 with his cousin Michael Lund and they became grain farmers. Louis became an original director of the Farmers Alliance Business Association. Becca’s greatgrandfather Ingward Lauridsen farmed the family’s Union ranch until 1967. Her grandmother Dodie attended the one-room schoolhouse in Union with her brother Kenny. Her aunt Dana Stroud is a past Belle Attendant. Becca’s grandfather Bill Stroud, her uncle Dewey Stroud and her father Derek have all been teachers and athletic coaches at Paso Robles High School for many years. Becca will graduate from Paso Robles High School this spring. She wants to attend Cal Poly and major in business or business marketing and then eventually get married and have a family.


Abigail Nicole Avery’s parents are Kevin and Lisa AveryFuson and Sean Lapinole. Her grandparents are Donald and Karen Tullock Avery and Paul and Joyce LaValley Lapinole. Her great uncle

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Bob Tullock was the 2018 Pioneer Day Marshal. Abby is a senior at Paso Robles High School and plans to attend college after graduation. Her goal is to become a physician’s assistant. Shelby Brooke Degnan’s parents are Roger and Lynette Ruth Degnan. Her grandparents are Richard and Carolyn Morgan Ruth and William and Ann Degnan. Shelby will be a senior this year at Paso Robles High School. Her plans for the future include college and a list of career goals that include nursing or a pediatric cardiac surgeon. Nevaeh Kim Hinton’s parents are Ron and Theresa Heckman Hinton. Her grandparents are Ed Heckman and the late Johnna Beard Andrus, Steve Hinton and Patty Ferravanti and the late Joey Brown. Nevaeh will graduate from Paso Robles High School in the spring. She plans to attend a four-year university and specialize in pediatric cardiology. Kayla Ann Hurl’s parents are John and Johna Cochran Hurl. Her grandparents are Walter and Zada McCornack Hurl and Ann Hartswick and John Eberle. Kayla does independent studies through Shandon High School and will graduate this spring. She is planning to attend college and study agriculture or animal science. She wants to work in the beef industry. Halle Lynn Nash’s parents are Scott and Susan Hurl Nash. Her grandparents are Ed and Cindy Van Matre Hurl and Darrell and LaDonna Nash. Halle will graduate from Paso

Robles High School this year. She Emily Elizabeth Oetting’s plans to pursue a four-year degree parents are Will and Emma but she is not sure where she wants Morales de Oetting. Her to focus her studies. grandparents are Gary and Barbara Bader Oetting. Her greatgrandmother Dolly Barba Bader was Pioneer Day Queen in 1985. Emily will graduate from Paso Robles High School in the spring. She plans to attend Cuesta College for years and then transfer to the University of Oregon where she plans to double-major in special needs education and vocal performance. Tatiana Noel Smeltzer’s parents are Korey and Julie Larsen Smeltzer. Her grandparents are Emily Olsen Glen and Sandra Taft Smeltzer and Emily Rose Olsen’s parents are Ralph and Adrienne Airey Larsen. Bernard and Jeannie Werland Her great-grandmother Carol Root Olsen. Her grandparents are Smeltzer was Pioneer Day Queen Gisela Fritschle and the late Neil in 2010. Olsen and Joe and Barbara Gisler Tatiana is a senior at Paso Robles Werland. High School and will graduate this Emily is a senior at Paso Robles year. She plans to attend a fourHigh School and will graduate this year university and play Division year. She plans to attend college and I water polo and major in business study journalism. entrepreneurship.

Paso Robles Magazine, October 2019

October 2019, Paso Robles Magazine | 25

Looking back and moving forward THE HISTORY OF PIONEER DAY


By Mark Diaz

hoever coined the phrase, “there ain’t no such thing as a free lunch,” never heard of Paso Robles’ Pioneer Day, where the slogan is “Leave your pocketbooks at home.” In this day and age where people are getting taxed, solicited and robo-called at every turn, it is both refreshing and encouraging to attend a function that is basically one big “thank you” to everyone for simply being part of the community. “It’s a celebration of the town, its people and its spirit,” Pioneer Day Chairman Paul Viborg said. The annual event began 88 years ago in 1931, two years into the Great Depression, the worst economic downturn the industrial world ever faced. Local townsfolk, business owners and churches invited farmers and ranchers to come in from the fields and celebrate the community as well as show their appreciation for all they provided to the area. Owner of local business Perfect Air and lifelong resident John Kropp said that it was an unspoken rule that businesses would close their doors for the first half of the day to enjoy the annual celebration. Probably the most famous part of the festivities is the free “bean feed.” David Kudija, along with up to 30 other Lion’s Club members, local Boy Scouts and their parents, serve a free lunch to the town. Starting at 7 a.m. the troupe cooks over a half-ton of beans, coupled with 500 pounds of hamburger, 300 pounds of onions and 100 pounds of bell peppers along with 24 pounds of seasoning. The beans simmer for hours in massive metal cauldrons. Over 150-years-old, the metal vats were first employed to cook whale blubber to attain the valuable oil. Paul said that the metal drums are so old, there was only one welder in the area who knew how to work with their ancient metallurgy. For almost 50 years, the original bean recipe, created by Vic

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Buckley, original owner of Vic’s Café, has been a closely-guarded secret. Originally, the town served stew to its denizens who were invited to participate in a potluck located at Robins Field. One of the more colorful traditions of the day was Diamond Lil’s Barbary Coast Girls. Started in 1961 to help liven up the festivities, the gals consisted of Ellen “Diamond Lil” Tully, Lydia “Cuddles” Wolf, Nella “Hot Lips” Lipinsky, Betty “Lulu” Luke and Norma “Crystal” Vanderlip. The

ladies adorned themselves in colorful custom-made dresses and originally tossed out fancy garters to the more attractive men in the crowd. According to a 58-year-old newspaper clipping, gentlemen should not entertain any “after parade notions” since the gals were guarded by their jealous and belligerent husbands; Henry “Whip” Tully, Mel “Muscles” Wolf, Walter “Slash” Lipinsky, Manford “Biceps” Vanderlip and Russ “Torpedo” Luke. The first year the dance hall

girls rode in style in the parade in a “surrey with a fringe top.” The next year Joseph Moore of San Francisco donated an authentic “Talley Ho” wagon with the stipulation that it be available to the Girls of the Barbary Coast for as long as they participated in the parade. The fun loving ladies did not limit themselves to only celebrating Pioneer Day, the lavishly dressed ladies participated in parades up and down the Central Coast. Diamond Lil’s dance hall gals also helped raise money for the festivities by selling “smooth puss badges.” Out of respect for the field workers and ranch hands attending Pioneer Day, townsfolk grew out their beards. However, if one forewent the development of whiskers they could (and still can) purchase a badge for a dollar. However, those badgeless few found with smooth cheeks run the risk of being whisked away and tossed into the “Hoosegow,” a caged wagon that paraded them up and down main street. Traditionally, the prisoners were dunked in a horse trough at the end of the parade route but that practice fell by the wayside. As with tradition, the Ladies of the Barbary Coast are the judges of the Whiskerino Contest. The colorful gals determine who among the men have the most unique, best, fullest and best overall mustaches on the steps of Carnegie Library. Though many traditions have come and gone over the several decades since its inception, the centerpiece of Pioneer Day forever remains the parade. Apart from the horses, dancers and floats, Roblans are treated to a series of world class agricultural equipment. These tractors, restored and maintained by local residents, are symbolic of the success of Paso Robles brought about by townspeople and the agricultural community working together for a better tomorrow.

Paso Robles Magazine, October 2019



here will be a lot to see at the annual Paso Robles Pioneer Day Parade on October 12 but one of the main attractions has always been the horde of antique tractors that wows the crowd yearafter-year, from massive lumbering machines that creak and clack their way down the parade route to single-rider, light duty tractors, the Pioneer Day Parade has it all. Here are few entries to look for at this year’s parade:

1917 CLETRAC This 102-year-old tractor is owned and operated by Tim Koster of Lockwood and will be pulling a Thomas grain drill owned by the Pioneer Day Committee. You can spot this entry by its distinctive red tracks and boxy black body.

1917 HOLT 75 This tractor is owned by the Pioneer Day Committee and was previously restored by Don Hunter. Don was raised in Bradley and his grandfather and father both farmed with a Holt 75 of the same vintage. The tractor was on display at the Caterpillar Factory in Peoria, Illinois for five years.

Madden bought this tractor in Fairbanks, Alaska where it was used to freight materials and supplies for the first railroad line built in Alaska.

their ranch in Shandon. Former Pioneer Day Parade Grand Marshal George Hansen and his son Steven, a past Pioneer Day chairman, restored the tractor.



1906 GAS TRACTION BIG 4 This 114-year-old machine is just 25 horsepower and was one of the first gasoline-powered farm tractors used in California. The Patterson Bros., of Lockwood, purchased it in 1908 direct from the factor in Minneapolis and it was used on their farm until 1928 when the tractor was traded in for a new automobile. Gene Booth then donated it to the Pioneer Day Committee and it has been in every single Pioneer Day Parade since the first.

1923 BEST 60 LOGGING CRUISER Owned and operated by Rick Hawksworth of Ahwanee, California, this tractor spent its working life in the forests of the Sierra Mountains assessing the trees prior to harvest. Rick totally restored the tractor from the ground up.

1917 HOLT 120 This 103-year-old Holt 120 is owned by the Madden family and is one of two operational Holt 120s in the world. Tom and Jake

October 2019, Paso Robles Magazine

This tractor was used in the almond orchards around Paso Robles before being donated to the Pioneer Day Committee by Donna Grossnicklaus of Adelaide. The tractor will pull a corn chopper originally owned by Herman Claassen.

This 108-year-old tractor is the oldest Best brand tractor in the world. Currently owned by the Madden Family, the tractor was previously owned by David Shank, whose father bought it new in 1911.

1906 HOLT STEAM POWERED CATERPILLAR This tractor, owned by the Hunter family of Ontario, California, was hand-built by Don Hunter utilizing only an original crankshaft from a Holt steamer. This is an exact recreation of the first steamed Caterpillar sold by the Holt manufacturing company prior to the days of the gasoline engine. Don has spent over 20,000 hours building this masterpiece.

1926 CATERPILLAR “60” Ed and Matt Hansen purchased this tractor in 1926 to use on

FARMALL TRACTORS Charles Linquiti will be driving his 1949 Farmall CVB. It was his grandfather’s and came all the way from Wisconsin. Charles’ wife Kelli Linquiti will be driving a 1950 Farmall Cub that Charles built from the ground up. | 27

Sarah Pope


had the pleasure of an official tour through the Paso Robles Pioneer Museum with sweet Mr. Bill Jones who has donated nine years of devoted time and love into this prized building. The museum thrives in our community’s effort and donations. It’s generous volunteers, board members and contributors have made it possible to offer free admission to visitors for over 40 years! As I followed Bill into the museum, I was blown away by the extensive collection of treasures that was so strategically placed. It was like a magician’s hat with endless exhibits and hallways. The building consisted of family heirlooms, brilliant machines and belongings that one might have considered a waste hundreds of years ago but they are now a valuable piece of history. We are so

COMMUNITY TREASURES at the Paso Robles Pioneer

blessed to have this memorabilia donated by locals and visitors who truly understand the importance of sharing these things with us and our children. I was amazed by the collection of Paso Robles High School yearbooks, dated as far back as 1904. Athletic gear, trophies and achievement awards were preserved and carefully displayed

for future generations to see. The museum’s slogan “Preserving Yesterday for Tomorrow,” says everything. The Paso Robles Downtown City Park was designed around 1890 by the town founders (one of them being Drury James, the uncle of outlaw Jesse James). The Carnegie Library opened in 1908 and is now home to the


Paso Robles Historical Society. The Paso Robles Inn opened its doors in 1891 and is famous for its thermal springs which attracted visitors such as Teddy Roosevelt and Clark Gable to Paso Robles. In 1914, well-known concert pianist Ignacy Paderewski visited Paso Robles for arthritic treatments at the hotel’s mineral hot springs. The locals would listen from outside with their lit torches as he would play for them from the hotel. An exhibit dedicated solely to Paderewski is located in the museum, offering interesting information about the celebrity as well as his contributions to our community. New to the museum is a replica of downtown Paso Robles. Volunteers are concentrating closely on every detail as they construct the pieces in their workshop, located on the museum

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Paso Robles Magazine, October 2019

grounds. The large replicas include the original Paso Robles Inn and the iconic Acorn Building and clock tower. C.S.Smith Ammunition (a walk-in exhibit) is packed with memorabilia, including the 1890 pennyfarthing (the first machine to be called a bicycle), which was ridden by Clark Sherwood from San Francisco to Paso Robles in four days in 1893. The bike was donated to the museum by Sherwood’s grandson, Gary Smith. This museum is a true gem, holding everything from collections of barbed wire, antique typewriters and cars, to a oneroom Creston schoolhouse built in 1886. It is incredible how much history is being kept under one roof. Our 89th Pioneer Day celebration is right around the corner, honoring the heritage of Paso Robles. Plan a visit to the museum and take a journey through history. Paso Robles Pioneer Museum Open Thursday through Sunday, From 1 to 4 p.m. 2010 Riverside Avenue

October 2019, Paso Robles Magazine | 29

10 Tips for Taking

Your Kids to Our Local Parades

Tonya Strickland


he North County’s heritage will once again be on full display this fall with tractors, classic cars, and all the grandeur brought by the Colony Days and Pioneer Day parades. So it’s time to grab the kiddos, line our city streets and show some community spirit! But not go crazy in the process. And for that, I bring you parade tips. Lots and lots of parade tips. Except, this time, I turned to my trusty Facebook readers for all the parade 411. And you guys did not disappoint! From preparade prep to what to bring, there are real handy nuggets here. But before I get to the tips, can I take a moment to be corny? You may or may not know that I was the North County government reporter for The Tribune for what feels like a million years, give or take. I didn’t have children for most of my career there. (I ended up staying home after No. 2 was born). Year after year, I covered these cherished North County parades. I talked to Pioneer Day royalty and learned their fascinating backstories steeped in history, I whittled down all the Colony Days parade routes and road closures, and I weaved “Leave your pocketbook at home!” into all the briefs. I knew these parades inside and out. Or, so I thought. Truth is, I never really experienced these parades until I became a parent. I told you it was corny! But hear me out. In 2017, my then 3-year-old daughter Clara was part of a beginning ballet class for Class Act Dance, and we were invited to ride on the company’s float in the Pioneer Day Parade. It was a 70s style hippy/groovy float with glittery streamers and tie-die and all the fun music. Little Clara and I got to ride on the float together, and no joke while I was watching her little hand cup into a princess wave at the crowd, I almost cried. It’s such a trip for me being a Paso Robles parent with kids actually taking part in the traditions I wrote about when I was just an outside observer. As a mom, not only do I get to experience events firsthand but I also get the treat of seeing them through my kids’ eyes. And there’s just no amount of article writing that’s going to replace that feeling. OK. Now that I’m done crying on my keyboard… here are those tips I promised you! To readers, by readers! (some comments edited for clarity and brevity).

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1. DOLLAR STORE PREP Wagon and snacks! Sunglasses and sunscreen! I also paint my own kids’ faces before we go, and get flags or whatever at the dollar store so they don't feel left out when I don't want to spend $$$ on all the fun extra stuff. … It might not be the BEST face paint, but it does the job and makes them happy! Throw some spray glitter in their hair too and they feel like the coolest kids at the parade! - Tanya Vierra 2. FUN FAKE TATTOOS I do themed tattoos for the holiday! - Amie Wadsworth 3. SCOUT BREAKFAST EARLY We enjoy breakfast somewhere within walking distance (of the parade route), and we set out our chairs ahead of time. We love to dress up — for Pioneer Day, it’s all cowboy hats and bandanas. For the Christmas parade, we hit the dollar store for Santa hats and light-up necklaces! - Eva Downs 4. CASH IT UP Always Bring cash. Because we always forget and our poor kid never gets to have face paint or fun snacks. - Ashley Mendenhall 5. NOISEMAKERS, GLOWSTICKS If it’s during the day, noisemakers are fun for the kids: cowbells and kazoos. At night: dollar store glow in the dark necklaces and bracelets. If it’s warm, we love our clip-on fans for the stroller. Bring child-friendly bowls for the Pioneer Day Bean Feed. It’s always easier for my kids to eat if they eat from familiar plates. - Jennifer Garibay

Clara and Wyatt in our wagon at the Santa Margarita 4th of July Parade.

6. HEADPHONES AND HATS If your kiddos are on the sensitive side with environments, headphones can help. Hats also help to narrow the visual overwhelm. If you are afraid of losing kids, write your phone number on their arm! And pack a lot of patience! - Sherrie Medinger Fabricius 7. BASKETS OR BAGS (If the) parade throws candy, something to put it in is helpful! - Jacqueline Clark 8. BACKPACK CHAIRS For sure a wagon for the kids, an umbrella for shade and or rain, and lots of snacks and yummy things. I bring a chair I can carry on my back. And, if ever possible, always take chairs early to drop off. -Trish Juarez 9. SIT NEAR THE START When you pick a spot, plan for where the sun will be an hour later. Sometimes spots that start out sunny end up shaded or at least with the sun not straight in your eye, lol. I like to find a spot close to the beginning of the parade before the Downtown Park if some of the older tractors break down, which makes the parade longer at the end of the route. Valerie Gilliss 10. SIT CLOSE TO A RESTROOM I try to be close to a bathroom because my potty-trained toddlers have to go a million times. We also take the wagon or stroller for all three kids with lots of snacks and their water bottles - Shannon Tamplin Schomp

Paso Robles Magazine, October 2019

Oct 31 - Nov 3 P a s o

R o b l e s

Music, education, and events dedicated to promoting the legacy of Ignacy Jan Paderewski

October 31

November 1

November 2

"Dracula Rising: Ghosts of Hollywood Past" with Ensemble 4 These Times.

Master Class with Gala Artist Pianist Takeshi Nagayasu

Youth Piano Competition Winners’ Recital

Music by Kaper, Korngold, Rozsa, and Vars.

Cass Winery No host buffet dinner, 5:30PM No host wine reception, 6:30PM Concert, 7PM $20

Costume Contest!



Cal Poly, Room 218 Free, 12:10AM - 2PM

Paso Robles Inn Grand Ballroom Free, 4PM

"Polish Baroque Treasures" with USC Thornton Baroque Sinfonia

Gala Concert with pianist

led by Adam and Rotem Gilbert

Park Pallroom in Paso Robles Wine reception, 6:30PM Concert, 7PM $35

Takeshi Nagayasu

Paso Robles Inn Grand Ballroom Wine reception, 6:30PM Concert, 7PM $40


T O IC n Sa K le E N T ow S !


HAPPY We would like to thank our customers for trusting us and helping us grow! We truly appreciate your business, your loyalty, and we value the strong partnerships we have built over the years. CA LIC. #0D44424

October 2019, Paso Robles Magazine

PIONEER historically located 500 12th Street, Paso Robles, CA 805.238.4550

DAY! | 31

North San Luis Obispo County


Paso Robles

OCT. 26



he annual Paso Robles Pioneer Day celebration will bring free beans for all, a children’s pet show, a little cowboy/cowgirl costume contest, a concert in the park, a horseshow pitching contest a whiskerino contest and more to the Paso Robles Downtown City Park on Oct. 12. Gymkhana will also return this year, taking place at the Paso Robles Events Center at 1 p.m.

Bring the entire family to the Golden Oak Honey and Pumpkin Festival in beautiful downtown Paso Robles, featuring antiques, collectibles, arts, crafts, food and bee keeping seminars and more. WHEN: Saturday, Oct. 26, 9 a.m. to 3 p.m. WHERE: Paso Robles Downtown City Park, Spring & 12th Streets HOW MUCH: Free!

WHEN: Saturday, October 12, Festivities Begin at 8 a.m., Parade Begins at 10 a.m. WHERE: Paso Robles Downtown City Park (parade runs from 16th/Spring Streets to the park) HOW MUCH: Free! Leave Your Pocketbook at Home! MORE INFO:





WHEN: Saturday, Oct. 5, parade begins at 10 a.m., festival runs until 4 p.m. WHERE: Sunken Gardens, 6505 El Camino Real in Atascadero HOW MUCH: Free!

WHEN: Saturday, Oct. 5, 1-5 p.m. WHERE: Templeton Community

Park, 550 Crocker St.

HOW MUCH: $35-45 MORE INFO: Visit


19 Paso Robles Art in the Park

Paderewski Festival Youth Piano Competition WHEN: Saturday, Oct. 5

WHEN: Saturday, October 19

9 a.m. to 4 p.m. WHERE: Park Ballroom, 1232 Park St., #200 in Paso Robles HOW MUCH: $50 per person

10 a.m. to 5 p.m.

WHERE: Paso Robles Downtown

City Park, Spring & 12th Streets HOW MUCH: Free admission


MORE INFO: or for tickets





Templeton Oktoberfest










Harvest Wine Weekend

Eberle’s Haunted Caves

Safe and fun Halloween

Paderewski Festival

Winemaker dinners, ceremonial grape stomps, barrel tastings, food and wine pairings, live music and more. WHEN: Oct. 19-20 WHERE: Various HOW MUCH: Varies

WHEN: Oct. 25- Oct. 27, 5 to 9 p.m. WHERE: Eberle Winery, 3810

WHEN: Thursday, Oct. 31

WHEN: Thursday, Oct. 31


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Highway 46 East, Paso Robles HOW MUCH: $5 per person (proceeds donated to Paso Robles Youth Arts Foundation)


4 to 7 p.m. WHERE: Downtown Paso Robles HOW MUCH: Free!


to Sunday, November 2

WHERE: Cass Winery,

Park Ballroom, Paso Robles Inn Ballroom HOW MUCH: Free-$500

MORE INFO: or for tickets

Paso Robles Magazine, October 2019


Dinner meetings second and fourth Wednesday, 6:30 p.m., Paso Robles Elks Lodge, 1420 Park St.

Paso Robles Lions Club

Club 2407 • 1420 Park St. Meeting — second and fourth Tuesday, 7 p.m. San Miguel Club 2413 • 256 13th St. Meeting — first and third Tuesday, 7 p.m. Shandon Valley Club • 630-571-5466 Templeton Club 2427 • 601 Main St. • 805-4341071 Meeting — first and third Thursday, 7 p.m.

American Legion Post 50

240 Scott St., Paso Robles • 805-239-7370 Commander John Irwin, 805-286-6187. Hamburger Lunch— every Thursday, 11 a.m. to 1 p.m., $5 Pancake Breakfast — third Saturday, 8 to 11 a.m., $6 Post Meeting — fourth Tuesday, 6:30 p.m.

American Legion Post 220

805 Main Street, Templeton • 805-610-2708 Post Meeting — second and fourth Wednesday, 6 p.m.

Elks Lodge

Lodge Meeting — second and fourth Thursdays Paso Robles Lodge 2364 • 1420 Park Street • 805-239-1411 Lodge Meeting — first and third Wednesdays

El Paso de Robles Grange #555

• 627 Creston Rd. • 805-239-4100 Pancake Breakfast — second Sunday, 7:30-11 a.m., January 13 — Grange Meeting, 12 to 1 p.m.

Kiwanis International

Paso Robles — 1900 Golden Hill Rd. Kiwanis Club — every Tuesday, 12 p.m. Board Members — first Tuesday, 1 p.m. Night Meeting — third Wednesday, 6 p.m., Su Casa Restaurant (2927 Spring St.)

Loyal Order of Moose

Atascadero #2067 • 8507 El Camino Real • 805-466-5121 Meeting — first and third Thursday, 6 p.m. Bingo — first Sunday, 12-2 p.m. Queen of Hearts — every Tuesday, 7 p.m. Pool League — every Wednesday Paso Robles #243 • 2548 Spring St. • 805-239-0503

Rotary International

Paso Robles Rotary — 1103 Spring St. Meeting — Thursdays at noon at Paso Robles Inn. Paso Robles Sunrise — 1900 Golden Hill Rd. Meeting — every Wednesday, 7 a.m. at Culinary Arts Academy. Templeton — 416 Main St. • Meeting — first & third Tuesday, 7 a.m. at McPhee’s Grill

CLUBS & MEETUPS Estrella Warbirds Museum

Monthly Dinner - First Wednesday, 6 p.m., guest speakers. 805-296-1935 for dinner reservations,

Exchange Club

Second Tuesday, 12:15-1:30 p.m. at McPhee’s, 416 S. Main St., Templeton. 805-610-8096,

Paso Robles Democratic Club

Third Wednesday, 6:30 p.m. at Centennial Park, 600 Nickerson, White Oak Room. All meetings are open to the public. For further info visit our Facebook page or visit pasorobles

No. Co. Multiflora Garden Club

Second Wednesday, 12 to 3 p.m. at PR Community Church, 2706 Spring St., Paso Robles, Public is welcome, no charge, guests welcome. Call 805-712-7820 or visit multifloragarden

Coffee with a CHP

Second Tuesday, 8:30 a.m., Nature’s Touch Nursery & Harvest, 225 Main St., Templeton.

October 2019, Paso Robles Magazine

Central Coast Violet Society

Golden State Classic Car Club

Experimental Aircraft Association (EAA) Chapter 465

Second Saturday (weather permitting), 5 to 7 p.m. at King Oil Tools, 2235 Spring St., Paso Robles. Contact Tony Ororato, 805-712-0551

Second Saturday, 10 a.m. to 2 p.m. at Creston Village Activity Room, 1919 Creston Road, Paso Robles. Email with any questions.

Second Wednesday, 7 p.m. at Paso Airport Terminal, 4900 Wing Way. Getting youth involved with aviation,

Active Senior Club of Templeton

First Friday, 10:30 a.m., Templeton Community Center, 601 S. Main St. Meetings include a presentation on relevant local issues, often followed by a luncheon. Membership is $5 per year. Contact Templeton Recreation Department with questions. 805-434-4909

North County Wines and Steins

First Friday of the month (Jan-May; AugNov), 6 p.m. at Templeton American Legion Hall, 805 Main St. Meetings include wine and beer tasting, speaker or program and potluck., 805-235-2048

First Tuesday at 7 p.m. at Paso Robles Elks Lodge, 1420 Park St., Paso Robles.

Classic Car Cruise Night

Daughters of the American Revolution

First Sunday. For time and place, email Paso Robles Republican Women Federated 3rd Monday at 11:30 a.m. at Paso Robles Inn Ballroom. Reservations required.

SUBMIT A CALENDAR ITEM: Email editor@ | 33


Council gets update on SALINAS RIVERBED CLEANUP efforts


By Mark Diaz

his past summer, at the recommendation of Fire Chief Johnathan Stornetta, the City of Paso Robles declared that the Salinas Riverbed posed a significant fire threat and authorized the Fire Department to proceed with the riverbed fuel reduction project. The significant buildup of underbrush in the Salinas, coupled with homeless people building campfires and shelters in the riverbed, has contributed to the growing number of fires in Paso Robles. The PRFD used masticators — heavy machinery designed to clear brush and small trees — to create fire breaks and buffer zones on approximately 85 acres of riverbed that runs through the heart of Paso Robles. Masticators

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chewed underbrush in to mulch to create a 150-foot safety zone between the river and North and South River Roads. The PRFD also cleared 150-foot wide fuel breaks that run perpendicular to the river. Afterward, hand crews trimmed trees along the riverbed to reduce low hanging limbs that can contribute to the spreading of fire. In response to Council member John Hamon’s question on if there was a plan to keep the brush from coming back, Stornetta said that the City is currently working on


a maintenance plan. The fire chief explained that undergrowth serves to combat erosion. Stornetta said that the City has applied to the State Council for a $300,000 grant to fund the maintenance program. Answering a question from Council member Maria Garcia, Storenetta said it appears that vegetation has been growing unchecked since the 1970s. FIRE THREATS ARE THE NEW NORM Stressing the importance of continual maintenance, Stornetta

explained to the Council that live fuel moisture levels are the “single most important factor in determining the probability of ignition and fire spread intention.” He said that in spite of the past year’s rainfall, the live fuel moisture levels were still critically low and it would take multiple years of heavy rainfall to make an overall impact on them. “We can expect with these critical fuel moistures, that any fire we have down there will have a rapid or critical rate of spread and that’s all wind-dependent,” Stornetta said. Work crews have not reported any problems with the homeless in the riverbed. The transient population gathered their belongings and evacuated the affected area, though they may return once the work is completed.

Paso Robles Magazine, October 2019

True Community Banking “We’ve known Jay with American Riviera Bank for over five years. You can trace all the growth we’ve had at Scout back to that relationship.” — Sara Peterson, Scout Coffee owner

Jay Beck, American Riviera Bank Senior Vice President, with Scout Coffee owners Sara and Jon Peterson

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October 2019, Paso Robles Magazine | 35

| Taste of Paso



By Mira Honeycutt

hen the Paso Robles AVA (American Viticultural Area) was established in 1983, there were just over a dozen wineries and 5,000 acres of vineyards. Now, as the largest appellation in California, encompassing 614,000 acres (compared to Napa Valley’s 225,000 acres), the region has grown to 40,000 acres under vine and home to more than 200 wineries. In 2014, the Paso AVA was subdivided into 11 distinct sub-appellations defined by the region’s topography, soil, climate and elevation. Reflecting Paso’s diversity of vineyards and wines, these appellations are spread over a sprawling area that stretches 42 miles from east to west, 32 miles north to south and can range from 700 feet to 2,400 feet in elevation. So how does a visitor navigate this vast region? To explore Paso is to know its many pockets and enclaves. The three main arteries are the Highway 46 East and 46 West corridors and the woodsy Adelaida and Willow Creek regions deep into the area’s western reaches. Clusters of wineries are also tucked along routes dubbed Back Road Wineries, Inner Circle Wineries and wine trails along Pleasant Valley, not to mention over a dozen tasting rooms in downtown Paso Robles and Tin City’s hip NOW ACCEPTING NEW PATIENTS

industrial zone. Here’s a breakdown of the wine enclaves of Paso Robles:


More than 50 wineries are located on Paso’s west side, home to the cool appellation of Willow Creek. Wineries and tasting rooms are lined along the highway and nestled around woodsy trails. The imposing castle of Tooth & Nail Winery offers a wide variety from Rhône blends to pinot noir and chardonnay. You can taste refreshing whites at Grey Wolf Cellars and spirits from its Krobar Distillery, Four Lanterns Winery offers distinctive Rhône blends at its rustic barn and third generation Roblan Janel Dusi pours zesty zinfandels at J. Dusi Wines. More distinctive zinfandels at Turley Wine Cellars and Peachy Canyon Winery. Niner Wine Estate’s restaurant and tasting room offer a sweeping view of the Heart Hill Vineyard. Nearby Linne Calodo’s owner and alchemist winemaker Matt Trevisan crafts brilliant blends of Rhône varietals. In the scenic Willow Creek district, a visit to wineries such as Saxum, Denner and Clos Soléne is by appointment only.


A handful of wineries loop behind both sides of Highway 46, among them Ecluse, TH

Estate, Windward, Hope Family Wines, L’Aventure and further up, the spectacular Law Estate’s swanky tasting room and winery perched at an elevation of 1,900 feet. Tucked on the highway’s westside, Guyomar Cellars crafts bold Rhône-style blends and Pasoport specializes in port-style wines

south side of the freeway.


Off of Highway 46 West, the minuscule York Mountain AVA was once home to York Mountain Winery. The region’s first winery, founded in 1882, is now transformed into Epoch Wine Estates, a modern structure where winemaker Jordan Fiorentini’s Rhône blends are as lyrical as her wine notes.

On the east side of Paso, this trail spreads over the appellations of Genesseo, El Pomar, Creston and Templeton. Over two dozen wineries are tucked along this trail, from small boutique wineries such as Steinbeck, Sarzotti, Seven Angels Cellars to larger ones like Sculpterra, Wild Horse and Cass, the latter serving excellent lunch at its cafe. There’s an excellent production of Bordeaux-style wines at Aleksander Winery and Italian varietals at Clesi and Ella’s Vineyard. Rava Wines is taking the lead in producing sparkling wines using méthode champenoise.




The busy corridor of 46 East, located on Paso’s warmer east side, falls in the appellations of Geneseo, Estrella and reaches over into the El Pomar district. The highway is lined with wineries such as Eberle, Vina Robles, Robert Hall, Riboli Family, Glunz Family and the popular Wild West saloon style tasting room of Tobin James Cellars which on weekends can get jammed with 800 to 1,000 visitors. A handful of wineries such as Bodega de Edgar, Mitchella, Pear Valley, Steinbeck, Bianchi, Barr, Penman Springs and Rails Nap are tucked on the

The woodsy Adelaida Road and its adjacent Lake Nacimiento Road offer a scenic drive where some wineries flank the winding road and others are tucked on hillsides. Here you will find the spectacular Daou Vineyards and Winery atop Daou Mountain and such distinctive names as Halter Ranch, Alta Colina, Villicana, Le Cuvier, Adelaida Vineyards, Tablas Creek and Justin. To heighten the region’s experience, some wineries offer hillside Jeep rides and vineyard tours.


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Board Certified Orthopedic Surgeon. Fellowship trained in Sports Medicine.

1111 Las Tablas Rd, Suite R Templeton, CA 93465

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805-434-4848 Paso Robles Magazine, October 2019

More than a dozen wineries are tucked along this 12-mile trail that meanders through the rolling hills just east of Paso and reaching into San Miguel. There’s a range of wines to be savored here. There’s sparkling wine and Albariño at Vino Vargas, Gewürztraminer at Tackitt Family and outstanding Bordeaux blends at Mystic Hills.


Paso’s downtown scene has exploded in recent years. Within a four-block wine stroll you can visit almost two dozen tasting rooms housed in various locations. Frolicking Frog Cellars shares space in a jewelry store, Lazarre wines are served at Thomas Hill Organics bar counter; Indigene Cellars is tucked in an alley and Cypher is stationed at the train depot. Nearby, the state-ofthe-art Derby Wine Estate was once home to a historic almond mill and further up LXV Wine heightens the experience with spice pairings. The once forgotten Railroad Avenue is now getting some traction with tasting rooms such as Iron Oaks, Hayseed and Housdon, Paso Underground and the “bouncer-guarded” Speakeasy 1122.


The newest addition to Paso’s wine experience is the hip hub located east of the 101 Freeway between Paso and Templeton. It ’s buzzing with garagiste winemakers, crafting wine in their industrial warehouses. There’s also craft beer and distilled spirits to be found here, plus the cool Tin Canteen, ETTO Pastificio and Negranti Creamery. It’s a onestop experience for Paso wine, beer, food and gourmet shopping.

October 2019, Paso Robles Magazine | 37

| Business Spotlight



By Mira Honeycutt

owntown’s Railroad district is morphing into a hip industrial hub of Paso Robles. A handful of automotive garages are transforming into wine tasting rooms and beer bars. Iron Oaks Winery is the latest to join this group of bars and eateries. Opened in July, the Iron Oaks Winery tasting room is riding on a western theme, probably because owner and “vino cowboy” Doug Burkett is a rancher and winemaker. To put it correctly, Burkett is a wine blending master. “I buy stuff that needs another wine to do it better,” he said of his business model. Burkett sources bulk wine from local wineries and then adds his blending techniques before bottling it as Iron Oaks wine. Burkett grew up in Los Angeles and soon found his way to the Central Coast and enrolled at Cuesta College. He worked in the wine business for ten years and had a gig as a self-proclaimed professional mechanical bull rider while bartending in Sacramento. During that period he started the Rebel Coast Winery in 2012. But the family’s cattle farm, the B Ranch in Hernandez Valley near King City beckoned, so he abandoned the wine business for ranching. The wine world drew him back when Burkett launched Iron Oaks Winery with his first release of four wines from 2016 and 2017 vintages. The wine label art is as wild as the cowboy vibe in the

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tasting room. The white wine bears flipped images of a mountain range and Los Angeles skyline, the Condor pays homage to the birds found on Burkett’s family ranch and Rage & Romance mimics the tattoo on his arm — of a gun blasting out confetti. We started our four-wine lineup tasting with the refreshing Wild As You Rosé, a blend of 13 different Rosés, showing notes of watermelon and guava — an ideal poolside wine. Flipside, a blend of pinot gris, viognier, chenin blanc and sauvignon blanc, had notes of stone fruit on the palate and a fresh mouthfeel. In the red wine category, the 2016 Condor was a bold fruitforward blend of petit verdot and cabernet sauvignon while the 2017 Rage & Romance, a merlot

driven blend with petit sarah and tempranillo, is a robust wine that would make an ideal pairing with grilled meats. Burkett plans to keep his annual production small, under 500 cases, and will continue with the four wines that he bottles from sourced bulk wine. However, he plans to source fruit this year for his white wine production. “We don’t need to age white wine,” he said, conscious of the financial strain that comes with red wine production. Red wine requires aging and therefore financial return is delayed, he explained. Besides, “white wines are awesome.” The inspiration for the winery’s name comes from the proximity to the railroad, therefore the “iron,” and as a homage to Paso

Robles, Burkett added “oaks” to the name. “I’m in the cattle business so I’m a cowboy,” he said, pointing to the horseshoe on the logo, which is in fact turned upside down, normally a sign of bad luck. “I was born on Friday the 13th so I don’t believe in that,” he laughed. But there’s more than wine at Iron Oaks. Burkett pointed to the large freezer tucked under the tasting counter that holds a selection of steaks from his ranch. The beef club program offers three packages — the Ranch Hand, the Foreman and the Land Baron that range from $125 to $250 per box of steaks and assorted meats. The spacious tasting room sports saloon-meets-industrial decor with exposed ceilings and a patchwork of reclaimed corrugated metal, brick and distressed wood panels as wall coverings. The room opens onto a courtyard and a deck that overlooks the busy 101 freeway. Visitors can relax on the deck, enjoying Iron Oaks wines or playing corn hole. Nearby, the parked vintage Airstream trailer will soon become home to a food truck-style kitchen serving grub to pair with the wines. The tasting room is open daily, from noon to 8 p.m. on weekdays and noon to 10 p.m. on weekends. On Wine Wednesdays, the progressive wine pours are quite a bargain with wines priced by the glass at $4 served at 4 p.m., escalating to $5 at 5 p.m. and ending at 6 p.m. with glasses priced at $6.

Paso Robles Magazine, October 2019

140 Niblick Rd 805-269-6272

October 2019, Paso Robles Magazine | 39

| Cross Talk

Hiring and Retaining Employees in Paso Robles Josh Cross



n Paso Robles, our unemployment rate is around 3 percent. That may sound like a good thing as nearly everyone who wants a job has one but this can be frustrating for employers looking to fill vacant positions or expand. Over the past year, the Chamber of Commerce has connected with dozens of business owners who have described their challenges hiring and retaining qualified employees. In fact, during the 2018 Paso Robles Business Walk, 58 out of 179 businesses indicated that attracting and retaining qualified talent was the number one challenge affecting their ability to achieve greater economic success. Wanting to take action, the

Chamber focused its recent State of The North County event around workforce development solutions. Through a sponsorship from the San Luis Obispo County Workforce Development Board, two keynote speakers offered their professional insight. Josh Williams of BW Research provided statistical data describing the north county workforce and David Shinder engaged attendees with humorous anecdotes of “how to grow your workforce in a full employment economy.” Both presentations are available for viewing and download from the Paso Robles Chamber of Commerce website. One of the most successful exercises conducted at the event was the Roundtable Wagon Wheel where each table of eight people discussed ways in which their businesses attract and retain employees. Here’s a summary of the top takeaways currently offered by Paso businesses;




Emphasize location and compensation — businesses should promote the high quality of life and amenities the Paso Robles region has to offer and ensure their wages are competitive. Demonstrate that your business is exciting — employees, especially millennials, want to work for businesses that are innovative, philanthropic and purpose driven. Initiate an employee referral bonus program — reward employees for recruiting friends and/or industry contacts. Create a signing bonus — this could help candidates choose your business when selecting from multiple offers. Offer and promote perks — while not every business can have kombucha on tap, Paso Robles businesses can offer paid parking permits, monthly lunches, tuition reimbursement and gym memberships.


Provide flexible schedules — this includes flexible hours to accommodate for a positive worklife balance and alternative work weeks such as four 10-hour shifts. Prepare a predictable schedule — retail and restaurant employees may benefit from set schedules so they can confidently plan their lives. Offer culture, amenities, and perks — free snacks and coffee, comfortable employee lounges, employee rewards, and paid time off to volunteer are some of the workplace trends offered by Paso Robles businesses. Invest in employees — conferences, educational courses, and training are ways to elevate the quality and productivity of your employees. Retirement account opportunities — this is a key selling point to encourage employees to participate in a retirement program.





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Paso Robles Magazine, October 2019

October 2019, Paso Robles Magazine | 41

CBD: Hope or Hype?


By Paula Vetter, FNP

BD stands for cannabidiol, a component of the cannabis plant. It is NOT marijuana and CANNOT make you “high.” Most CBD comes from the hemp plant. It is a “cousin” of marijuana but without the psychoactive THC. Hemp is related to marijuana just like Chihuahuas are related to St. Bernards. They are in the same “family,” but the characteristics are very different! By law, hemp must contain less than 0.3 percent THC (less than 3 parts per 1,000). In 1992, scientists discovered the Endocannabinoid System. That’s right, our bodies are “hardwired” to use cannabinoids. We even produce limited amounts of them internally if our bodies are working efficiently. The ECS acts much like the conductor of an orchestra. Its role is to maintain perfect balance and harmony between cells, organs, glands, and tissues in the body. It also regulates our response to

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challenges, both internal and external. Our Endocannabinoid System modulates our mood, appetite, energy, immune system, hormones, brain chemistry, sleep, metabolism and overall well-being. No wonder everyone is talking about CBD! When our internal level of cannabinoids falls, our “orchestra conductor” goes on vacation and the harmony falters. Supplementing with a pure, full-spectrum CBD provides unparalleled support. There are lots of CBD choices (and much misinformation) in the marketplace. How do you know a reputable CBD supplement from an inferior product? Here are a few guidelines to assure that you are investing in HOPE rather than HYPE! Choose a full-spectrum CBD product with synergistic cannabinoids and active terpenes. Full spectrum hemp extract contains powerful co-factors that contribute to the “entourage effect.” There are more than 400

therapeutic compounds in hemp that work synergistically. CBD isolate is NOT a bargain. Choose a product with ingredients that are organically grown. Hemp is great for the environment because it effectively removes toxins from the soil. If it is grown in fields that are contaminated with toxins, the hemp plant itself will be filled with those contaminates. Know where your product is grown and how it is processed. Choose a product that is tested for quality and purity by an independent certified lab. Certificates of Analysis should be available on request.

Choose a high-quality hempbased CBD product. Your product should be tested by an independent certified lab for actual percentage of THC as well as heavy metals, bacteria, mold, fungus, herbicides, pesticides and solvents. If you are drug tested, you want a THC-free product. Premium full spectrum CBD is Mother Nature’s treasure chest. Use these guidelines to become informed about your potential choices. To learn more, join me at the free seminar on Thursday, October 24, at 6 p.m. at The Natural Alternative in Paso Robles.

Paso Robles Magazine, October 2019


October 2019, Paso Robles Magazine | 43

| Education


James J. Brescia, Ed. D



n a recent article I was reading about the importance of communities, the author addressed the trend to acquire the most “likes,” happy faces, and positive comments possible. Social media and even what was once considered traditional media are consumed with quantity over quality, splash over detail. Rumor consistently outshines fact. As I age, I value my authentic and genuine relationships with people who love, respect and support me. Today’s schools face multiple linguistic, cultural, religious, ethnic, and racial issues that are best approached through a caring community. Large urban communities such as Los Angeles County, and smaller rural areas such as San Luis Obispo County, experience changing demographics, social pressures and even school violence. Our school and community leaders are meeting regularly to discuss the needs, perspectives and challenges all of the individuals we serve possess. How do we collectively address the needs of everyone and build up our entire community? School

“If civilization is to survive, we must cultivate the science of human relationships — the ability of all peoples, of all kinds, to live toggether, in the same world at peace.” Franklin D. Roosevelt and community violence across the United States continues to be a topic of my monthly Superintendent’s Council meetings. The council has included school leadership, law enforcement, mental health professionals and social services in these regular discussions. The county has hosted two well-attended Building Community Summits and is planning two more for this academic year. The goal of our summits is to facilitate multiagency communication and collaboration, present positive strategies for community engagement and to build up the county. The San Luis Obispo County Office of Education, local students, parents, nonprofit agencies, religious leaders, city and county government officials, school leaders, elected officials, and law enforcement are all participating in a Department of Justice grant designed to reduce school violence and build community. Sheriff

Ian Parkinson stated in his opening comments that “We can address our issues proactively, one relationship at a time.” Because of the Sheriff ’s efforts, along with the Office of Emergency Services, San Luis Obispo County is one of the first counties in the state to digitally map every school campus and better connect the community. Research indicates that community capacity to prevent violence is achieved primarily through the social relations embodied in dense networks of “strong” ties within geographically bounded spaces known as neighborhoods or communities. Because research indicates that violence prevention programs structured in ways to build community capacity are the most successful, our ongoing workgroups commit to providing at least one proactive suggestion that might mitigate personal or agency disconnect. The San Luis Obispo County Office of Education, along with the Children’s Services Network, the Sheriff ’s Office, the Chief of Probation, and the Family Care Network, is planning ongoing “Building Community Summits.” We invite additional participants. I believe that together we can invest in our future by facilitating multiagency communications, working collectively, and acknowledging that we are all part of a shared community. It is an honor to serve as your County Superintendent of Schools.

“True public safety requires a collaboration between law enforcement and the community.” Betsy Hodges


Paso Robles Magazine, October 2019

October 2019, Paso Robles Magazine | 45

| HoofBeat

Bec Braitling


t’s funny how summer creeps up on you but fall seems to happen overnight. There’s a very clear morning when you wake up and the light just feels different, the days are all of a sudden a little shorter. Now don’t get me wrong, it’s still possible to find yourself sweating it out while your horse is equally ruing the day he grew that winter coat in preparation for some sort of Irish October storm but nevertheless, the beginnings of fall are upon us.

THE ALLURE OF THE CARRIAGE Spread throughout the Central Coast, there’s a group of equine enthusiasts striving for excellence whilst representing our region across a multitude of disciplines. One such athlete is Tasha Wilkie, a highly decorated combined driver. Wilkie and her sidekick Van Dyke IV (Danny), an overgrown German Riding Pony, are preparing to embark on a months-long adventure to the East Coast in a bid to qualify the pair for the USEF team to compete at the FEI World Driving Championships for Single Horses in Pau, France in September of 2020. A relatively young sport, combined driving was developed in the 1970s by Prince Phillip to mirror the cavalry derived sport of Three Day Eventing. Consisting of dressage, marathon and cones, the sport has gathered popularity across Europe. The hub of the sport in the United States is in Florida where combinations such as Wilkie and Danny will base themselves for months on end in an effort to compete in USEF sanctioned events (the governing body for almost all horse sports in the United States) and take part in USEF Developing Athlete Clinics, Wilkie being a member of that squad. One of the biggest struggles for any combined driver on the West Coast is the lack of USEF shows, forcing the likes of Wilkie to uproot from their family to pursue the dream of representing her country at major championships. The logistics alone involved with combined driving are mind blowing. Wilkie admits “it takes a village” to organise and transport the amount of gear required plus the carriages (yes, more than one is needed, like having a jumping saddle and a dressage saddle!). Wilkie credits her success in training on the west coast to some local facilities such as Twin Rivers Ranch, Linda Fairbanks’ Paso Robles based establishment and Ann

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McClure in Arroyo Grande, all providing facilities to condition and train. This will be Wilkie’s third trip across the country — in 2018 she and Danny competed at the Katydid CDE, Aiken SC finishing Reserve Champion North American Intermediate Single Horse at the Championships. Preparations are in full swing for her return to Poulin Equestrian South in Ocala Fla., the home of Larry Poulin (Wilkie’s trainer). Poulin himself a highly decorated US representative, being part of the USET World Championship Driving Team and having attained his USDF Gold Medal in Dressage. The first outing for the pair back east will be the CAI** at Katydid in Aiken, SC. You can find scores and results for Wilkie and follow her adventure at The goal is to return home for a quick visit for the holidays before embarking on the winter season in Florida, showing FEI Advanced for the selection committee ahead of team selections next year. We wish Tasha and Danny all the best on this amazing adventure! If you want to get involved in this sport, which Wilkie describes as “exhilarating,” be sure to check out the local Central Coast club Brass Oak Driving Society at

HORSE CAMPING IN MONTAÑA DE ORO The Coastal Mounted Assistance volunteer group is organizing an amazing weekend of fun this October. Explore the large number of trails from Hazard Horse Camps within the state park. Get to know the beautiful beaches, enjoy the views from high above the vast landscape and explore the forests over four days. There are even guided trails available for those unfamiliar with the area. Reservations include a stall for one horse, a campsite (including one vehicle and trailer), one barbecue ticket (Sunday) and a poker hand (Sunday Poker Ride).


Oct. 3-6: Fall Classic Quarter Horse Show and EMO Ca. State Championship, Paso Robles Event Center, 2198 Riverside Ave, Paso Robles. Class schedules and form available at Oct. 12-13: Harvest Special Schooling Show, Paso Robles Horse Park. Schooling jumper show at the beautiful Paso Horse Park. Kick off the fall season with this fun, low key show. Visit pasorobleshorsepark. com for entry details. Oct. 10-14: Coast Mounted Assistance Annual Poker Ride, Montaña de Oro State Park Horse Camp, total cost for four days $75, pre registration required. Visit the Coast Mounted Assistance Montaña de Oro Facebook page for registration forms and more details. Oct. 17-20: Paso Pumpkins and Ponies, inaugural “B” rated show at the Paso Horse Park. Visit for entry information. Oct 19: Golden Hills Farm Open Schooling Haul-in Day, 9 a.m. to noon. Fee $15. Check the Golden Hills Farm Facebook page for registration opportunities. Located at 8455 Creston Rd, Paso Robles. Oct. 25-26: SYVCH Cow Horse Show and herd practice, NRCHA approved. Catch some great action at the third and final show of the series. Spectators and competitors are encouraged to wear pink on Saturday. The SYVCH will donate the office fees for each competitor wearing pink to the Cancer Foundation of Santa Barbara. Show entry details can be found at Oct. 27: Twin Rivers Halloween One Day Event, a fun schooling show with great prizes and costume contests. Visit for entry premium. Oct. 30-Nov. 3: Paso Park Fall Classic, the second classic series of the year. This is the first week of a two week USEF “A” rated series. Visit for entry and visitor information.

Paso Robles Magazine, October 2019

October 2019, Paso Robles Magazine | 47

DIRECTORY of LOCAL HOUSES of WORSHIP The following listing of area houses of worship is provided by the partnership between Adelaide Inn and PASO Magazine. We hope to include all houses of worship in the Paso Robles, Templeton, San Miguel, Shandon, and Bradley areas. Your congregation is welcomed to send us updates and information to make our list complete and accurate. If you have information, please send an email to publisher@pasomagazine. com or call 805-239-1533. Please include your name, address, phone, service times, and name of spiritual leader of your congregation. Thank you, and stay blessed.


Awakening Ways Spiritual Community 9315 Pismo Ave. 10 am at the Pavilion Rev’s Frank & Terry ZumMallen Congregation Ohr Tzafon 2605 Traffic Way Service: Fridays, 7:30 pm Rabbi Janice Mehring (805) 466-0329


Creston Community Church 5170 O’Donovan Road Service: 9:00 am Pastor JD Megason


True Life Christian Fellowship Lockwood/Jolon Road, across from the school in Lockwood Service: 9:30 am Pastor Erick Reinstedt (805) 472-9325


Heritage Village Church At The Don Everingham Center Heritage Ranch Service: 10 am Pastor Brad Brown (805) 712-7265

Hill Top Christian Fellowship 2085 Gateway Drive Heritage Ranch Service: 10:30 am Pastor Jack Little (760) 304-2435

Oak Shores Christian Fellowship 2727 Turkey Cove Rd., at the Oak Shores Community Clubhouse Service: 8:30 am Pastor Jack Little (760) 304-2435


Apostolic Assembly of the Faith of Christ Jesus 2343 Park St Bilingual Services: Services: Thursday 7 pm Sunday 2 pm Pastor Miguel Alvarado (805) 610-2930

Bridge Christian Church Centennial Park Banquet Room 600 Nickerson Dr. Service: 9:30 am Pastor Tim Mensing (805) 975-7178 Calvary Chapel Paso Robles 1615 Commerce Way Service: 9:30 am Pastor Aaron Newman (805) 239-4295 Christian Life Center

Christian Life Center Assembly of God 1744 Oak St. ServiceTimes: 10:30 am Youth Ministries: Monday 7:00 Home Groups during the week Preschool: Christian Life Early Learning Center Pastor Guy Drummond (805) 238-3366

Christian Science Services 17th & Chestnut Streets Service: 10 a.m. Sunday & 2nd and 4th Wednesdays 7 pm (805) 239-1361 Church of Christ 3545 Spring St. (Corner 36th & Spring) Service: Sunday, 11 am Evangelist Bob Champion (805) 286-5875 Sam Hogan (310) 602-9516 Delbert Arthurs (805) 238-4412 Church of Jesus Christ of Latter-day Saints 1020 Creston Rd. Service: 9 am (805) 238-4216 Missionaries: (805) 366.2363

Covenant Presbyterian Church 1450 Golden Hill Rd. Service: 9:30 am Pastor Dan Katches (805) 238-6927

Belong Central Coast 905 Vine St. meets @ NCCF Service: Sunday 3 pm Senior Leaders: Pep & Angie Robey (661) 205-7853 Family Worship Center 616 Creston Rd. Service: 10 am Pastor Patrick Sheean (805) 239-4809

First Baptist Church 1645 Park St. Pastor Michael R. Garman Services: 8:30 am & 11 am Discipleship 10 am (805) 238-4419 First Mennonite Church 2343 Park St. Service: 11 am Pastor Romero (805) 238-2445 First United Methodist 915 Creston Rd. Service: 11 am Pastor Josh Zulueta (805) 238-2006 Grace Baptist Church 535 Creston Rd. Service: 10:30 am Pastor Gary Barker (805) 238-3549

Highlands Church Corner S. River and Niblick 215 Oak Hill Services: 8:30, 9:45 & 11 am Pastor James Baird (805) 226-5800

Life Worth Living Church of God 620 17th St. Service: 11 am Pastor Jim Wilde (805) 238-0978 Live Oak 1521 Oak St. Service: 10 am Pastor John Kaiser (805) 238-0575

Mid State Baptist Church 3770 Ruth Way Services Sunday: 1:30 & 2:30 pm Wednesday: 6:30 pm Pastor Bruce Fore (805) 238-2281

New Day 1228 11th St (east off Paso Robles St) Services: Sunday 10 am, Wednesday 7 pm Pastor Brad Alford (805) 239-9998 New Life Tabernacle 3850 So. Ramada Dr. Ste. D Service: 10 am Pastor Efrain Cordero

North County Christian Fellowship 421 9th St. Services: 9:30 am Pastor Steve Calagna (805) 239-3325 Paso Robles Bible Church 2206 Golden Hill Rd. Service: Sunday, 10:30 am Pastor Mark Wheeler Pastor Dave Rusco (805) 226-9670

Paso Robles Church of the Nazarene 530 12th St. Service: 10:30 am Pastor Nanci Lovelace, Interim (805) 238-4300 Paso Robles Community Church 2706 Spring St. Service: 9:00 am Pastor Shawn Penn (805) 239-4771

Plymouth Congregational Church, UCC Thirteenth and Oak Streets Service: 10 am Pastor Steven Mabry (805) 238-3321 Poder de Dios Centro Familiar 500 Linne Road, Suite D Services Sunday 4:30pm & Wed. 7pm Pastors: Frank and Isabel Diaz (805) 264-9322 / (805) 621-4199 Redeemer Baptist Church Kermit King Elementary School 700 Schoolhouse Circle Service: 10:30 am Pastor Christopher Cole (805) 238-4614

Second Baptist Church 1937 Riverside Ave. Service: 11 am Pastors: Rueben Tate, Gary Jordon (805) 238-2011

Adelaide Inn 1215 Ysabel Ave (Just off 24th near Hwy 101 and 46 East intersection) Paso Robles, 805-238-2770

St. James Episcopal Church 1335 Oak St. Services: 8 am (Rite I) 10 am (Rite II) Reverend Barbara Miller (805) 238-0819

St. Rose of Lima Catholic Church 820 Creston Rd. Weekday Mass: M-S, 7 am Weekend Masses: Saturday - 5 pm (Vigil) Sunday - 8 am, 10 am (Family Mass) 12:30 pm (Spanish) 5 pm (Teen) & 7 pm (Spanish) Father Rudolfo Contreras (805) 238-2218 The Revival Center 3850 Ramada Dr., Ste. A-3 Service: 10 am Pastor Gabe Abdelaziz (805) 434-5170

The Light of the World Church 2055 RIverside Ave. Services: Everyday, 6 pm Sundays 10 am & 5 pm Pasor Bonifacio Robles (612) 990-4701 Trinity Lutheran Church 940 Creston Rd. Contemporary Service: 9 am Traditional Service: 10:45 am Sr. Pastor Dan Rowe (805) 238-3702

Victory Outreach Paso Robles 3850 Ramada Drive Suite B3 Services: Sunday, 10 am Wednesday, 7 pm Pastor Jason Wilson (805) 835-4195


Praise & Worship 206 5th St. Service: 10 am Pastor Vern H. Haynes Jr. (805) 975-8594

First Presbyterian Church of Templeton 610 S. Main St. Service: 10 am Reverend Charlie Little (805) 434-1921

Higher Dimension Church 601 Main St. 1st Sunday: 1:30 pm 2nd - 5th Sundays 12:30 pm Pastor Charlie Reed, Jr. (805) 440-0996 Life Community Church 3770 Ruth Way Service: 9:30 am Pastor Keith Newsome (805) 434-5040

Solid Rock Christian Fellowship Assembly of God 925 Bennett Way Service: 10 am Pastor Jeff Saylor (805) 434-2616

Seventh-day Adventist Church Templeton Hills 930 Templeton Hills Rd. Services: Saturday 9:30 & 10:30 am Pastor Zac Page (805) 434-1710 Vineyard Church of Christ 601 So. Main St. Service: 10 am Evangelist: Steve Orduno (805) 610-4272

Vintage Community Church 692 Peterson Ranch Road Services: 9 & 11 am Coaches: Aaron Porter, Dayn Mansfield (805) 543-0943

Bethel Lutheran Church 295 Old County Rd. Service: 9:30 am Pastor Amy Beveridge (805) 434-1329


Central Coast Center for Spiritual Living 689 Crocker St. Service: 10 am Rev. Elizabeth Rowley (805) 242-3180 Cowboy Church

Mission San Miguel Parish 775 Mission Street Weekday Mass: 8 am Weekend Mass: Saturday: 5 pm English (Vigil) & 6:30 pm Spanish (Vigil) Sunday: 7 am, Noon & 6 pm (Spanish) Father Eleazar Diaz, OFM (805) 467-2131

Celebration Worship Center Pentecostal Church of God 988 Vineyard Drive Pastor Roy Spinks Services: 10:30 am & 6 pm (805) 434-2424

Ride For the Brand Ministry Sale Barn 401 Main St. Service: Thursdays, 7 pm Pastor Mike Mosby (805) 463-2455

Iglesia Fuente De Agua Viva 301 13th St. Services: 10 am & 7 pm Pastors Jorge & Maria Alvarez (805) 467-5500


Shandon Assembly of God 420 Los Altos Ave. Pastor Keith Richards Pastor Jim Mei (805)226-9737 Spanish Service: Sunday 5 pm & Thurs 7 pm Pastor Mauro Jimenez

Paso Magazine P.O. Box 3996 Paso Robles, CA 93447 Phone: 805-239-1533 or

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HAPPY PIONEER DAY! October 2019, Paso Robles Magazine | 49

Mattson Family Adopts Newspapers


By Meagan Friberg

t’s official! On August 31, the Paso Robles Press and Atascadero News were purchased by local media owners Nicholas and Hayley Mattson. Perhaps best known for publishing the monthly Paso Robles and Colony magazines under the banner of their Colony Media company, the Mattsons said they are thrilled to have “adopted” the two newspapers into their family. “That is how we feel, that we adopted new members into our family,” Nic said. “These products give us a place to appreciate that sense of community, whether it’s our writers appreciating stories they are working on, or people doing work with various nonprofits, or the schools and other groups, it’s all about the people in our communities. And now we get to tell that story – the Story of Us – in more ways.” The Mattsons welcome the following to their family of publications – the weekly Atascadero News and Paso Robles Press; the monthly Morro Bay Life and Avila Beach Life, and quarterly magazines VINO and Equine Enthusiast. In addition, there are several special sections and publications produced throughout the year including area maps, special event guides, and more. For Nic, the purchase of Paso Robles Press and Atascadero News is akin to coming full circle. Nic got his start in reporting at the Atascadero News as the sports editor back in 2012, a position A Beautiful Face................................ 49 A Heavenly Home Paso.................... 29 A-1 Concrete..................................... 34 A-1 Construction............................... 39 Adelaide Inn Worship Directory...... 48 Adrienne Hagan .............................. 18 Almond Country Quilt Guild............ 43 AM Sun Solar.................................... 34 American Riviera Bank..................... 35 Athlon Fitness & Performance......... 39 Awakening Ways Spiritual Community ....................................................... 38 Blake’s True Value Hardware............ 29 Bob Sprain’s Draperies..................... 49 Bridge Sportsmen’s Center.............. 47 Brooklin Oaks Pharmacy.................. 16 California Mid-State Fair................... 51 CalSun Electric ................................. 43

he held until 2017 when he and Hayley purchased Paso Robles Magazine. Since then, they have launched Colony Magazine and Central Coast TRVLR. “Purchasing these newspapers has always been part of our [hopeful] ’plan,’ but we just didn’t know we would have that opportunity presented to us so soon,” Nic said. “It does feel like coming full circle.” And why was it important for the Mattsons to own local newspapers in addition to having the local magazines? “Nic’s writing career was a soulful journey for him,” Hayley said. “For as long as I’ve known him, Nic has always had these creative outlets that he’s wanted to explore in different ways. So, doing something different in Atascadero and Paso Robles goes back to the roots of the community, the roots of the people – and that’s true for both the Atascadero News and Paso Robles Press. It’s about the longevity, the history. The written word in print is so powerful; it’s something you just don’t get online. You get to see it in black and white, see and feel the pages, whether in a newspaper or magazine. It’s just something about knowing somebody’s hard work went into this product and they cared about putting this out for the community.” The Mattsons said they appreciate the stewardship of the newspapers by News Media Corp. in between local ownership of the papers. “The reason we wanted to make this purchase is because we want these papers and publications to be

CASA.................................................. 49 Cheri York.............................................7 Cider Creek Bakery........................... 41 City of Paso Robles-REC......................9 Community West Bank.................... 11 Cone & Associates ............................ 47 Connect Home Loans....................... 25 Creston Village 01............................ 50 Creston Village 01 copy................... 42 Creston Village 01 copy................... 43 Deeds Bar & Grill ............................. 40 Dignity Health.................................. 21 Dr Kaitilin Riley................................. 45 Dr. Chalekson ................................... 35 Dr. Mikulics ...................................... 30 Dr. Stanislaus.................................... 43 Dutch Maytag................................... 29 Equine Experience........................... 47

50 |

locally owned, locally produced, and provide coverage about locals from front to back,” Nic said. “Being able to return them to hometown ownership, we can now continue this legacy. It’s true that many major national and regional newspapers have shrunk, but the local papers still have a great place in the community and that’s what we are doing right here in Atascadero and Paso Robles.”

DIRECTORY TO OUR ADVERTISERS Thank you for choosing Paso Robles Magazine!

Estrella Warbirds.............................. 14 Friends of the Paso Robles Library... 45 Frontier Floors................................... 27 Gallagher Video................................ 30 Gallegos Garage Door...................... 35 General Store Paso Robles............... 16 Glenns Repair & Rental.................... 13 Golden Reverse Mortgage .............. 31 H.M. Holloway.................................. 13 Hamon Overhead Door.................... 13 Handy Brad Home Services............. 30 Harvest Senior Living....................... 37 Hearing Aid Specialists.......................3 Hearing Solutions ........................... 49

Heather Desmond Real Estate Team ... 44 Heidi’s Cafe Fine Mexican Food....... 36 Lansford Dental...................................5 Law Office of Frank Kocs................... 18 Law Offices of Patricia Scoles........... 24 Lube N Go......................................... 47 Main Street Animal Hospital............ 15 Midland Pacific Homes.......................4 Nick’s Painting.................................. 28 Nose to Tail........................................ 37 Odyssey World Cafe ......................... 18 Optometric Care Associates............. 10 Pacific Trust Mortgage ..................... 49

Paderewski Festival.......................... 31 Paradigm Advisors........................... 23 Paso Food Co-op ............................. 38 Paso Petcare...................................... 41 Paso Robles Art in the Park............... 52 Paso Robles Handyman................... 17 Paso Robles Insurance .................... 31 Paso Robles Main Street.................. 23 Paso Robles Safe & Lock................... 47 Patterson Realty................................ 25 Paula Vetter ...................................... 42 Perfect Air......................................... 18 Pioneer Day...................................... 19 PR Chamber of Commerce.............. 40 PR District Cemetery......................... 47 PR Waste........................................... 12 Red Scooter Deli............................... 31 Robert Fry, M.D................................. 36

SLO County Office of Education....... 45 Solarponics....................................... 41 Susies Dog Grooming...................... 49 Ted Hamm........................................ 41 Teresa Rhyne Law Group ................. 39 The Art Works.................................... 35 The Blenders..................................... 25 The Loft.............................................. 34 The Natural Alternative..................... 17 Thomas Hill Organics ...................... 28 Tooth & Nail Winery.............................2 Toy Bank of Greater Paso Robles...... 37 Vic’s Cafe........................................... 17 Ward Custom Construction ............. 16 Whitehorse Tack............................... 47 Writing Support Group ................... 49 Yoga Inward...................................... 28

Paso Robles Magazine, October 2019

Profile for Colony Media

Paso Robles Magazine #222 October 2019  

The Story of Us | A monthly look at the remarkable community of Paso Robles and surrounding areas.

Paso Robles Magazine #222 October 2019  

The Story of Us | A monthly look at the remarkable community of Paso Robles and surrounding areas.