Paso Robles Chamber

Paso Robles Chamber of Commerce Happy New Year’s Business Goals in 2022

GINA FITZPATRICK

President/CEO Paso Robles Chamber of Commerce

New Year’s resolutions: Have you kept yours?

Don’t worry — you can still relish that glass of wine, yummy aperitif, or expensive luxury item, and rest assured that 2022 is greeting you with a good dose of Paso Robles spirit. It’s always an opportune time to reflect on last year’s progress and look forward to this year’s upcoming goals with the utmost gratitude for the wonderful place and endearing people that is northern San Luis Obispo County.

What better time than now to reflect on your 2022 goals? It’s a great time to discuss what new year’s resolutions position you for success. Many professionals certainly grappled with the past few years with more than enough bright spots throughout to give assurance and hope that the coming year in Paso Robles is positioned for solidity. That said, it’s helpful to re-think channels to stay on track and prepare your operations for a refresh as stunning as our oak-dotted hillsides — now in full verdant splendor.

It’s no secret the value of joining your local chamber of commerce is more rewarding than ever. Consider a web-based research study of 2,000 adults nationwide by Schapiro Group pointing to this finding: When consumers know a small business is a member of the chamber of commerce, they are 44 percent more likely to think favorably of it and 63 percent more likely to purchase goods or services from it. When you display a Paso Robles and Templeton Chambers of Commerce & Visitor Center sticker on your storefront, it’s a clear indication your company’s products are ideally positioned to stack up better against the competition.

As you head into 2022, it can be rather exciting to know that Chamber membership yields tremendous power by bypassing any doubt in consumers’ mindsets that your company is offering highly exceptional products and services. Now is an apt time to contemplate the true value of Chamber involvement and how it can positively impact your business’ performance with a reminder of your trustworthiness, community involvement,

FOR MORE INFORMATION ON VOLUNTEER OPPORTUNITIES, CHAMBER COMMITTEES, AND APPLICATIONS, EMAIL THE PASO ROBLES CHAMBER OF COMMERCE AT EVENTS@PASOROBLESCHAMBER.COM and industry leadership in the coming year.

Even if your business doesn’t have a new year’s plan, not to worry, consider your latest financials, competition, goals, and marketing ideas with a refreshed mindset. Even ask yourself: What worked well for business last year, and what didn’t? Whether it’s refreshing your marketing plan, updating a business plan, expanding your network, or re-thinking supply chain sources — new year’s resolutions are a prudent idea any way you cut it – even if it means splurging on life’s niceties from time to time.

Here are at the Paso Robles and Templeton Chamber of Commerce & Visitor Centers; we look forward to helping you prosper in 2022 and partaking in your company’s success now and into the future.

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