General Store Paso Robles

As some of you might know, we had some water damage in our charming old building, resulting in a few weeks with the shop closed. All is well, but In light of our closure for renovations, we thought we’d take a break from the column to focus on getting those new floors finished!

Passing the mic to our dear friends at Must! Charities, a group we are deeply grateful for, and proud to sponsor. Take it away, Must! the Team at General Store Paso Robles

10 Years + New Goals

A new year and a new beginning.

It’s not just any year.... in 2022, MUST! Charities celebrates 10 years of thoughtful and strategic partnerships, of collective giving, and of the thousands of lives impacted.

As we embark on this new year, we ready ourselves to the next 10 years and what transformation it holds for our community. So here we go. Below are 5 Goals we have for this new year, new season.

1: Launch New Projects with

New Partners

It boils down to serving MORE needs, MORE people, and making an even BIGGER impact.

2: Increase Our Outreach with

Non-Profit Organizations

March of 2020 facilitated the “great pause” on meeting new people, hosting roundtable discussions that previously helped us find passion and common ground amongst local organizations. In 2022, we are launching an ambitious campaign to meet, greet, and be in a state of curiosity about local organizations.

3: Grow Community Giving by 9% Community giving is straight from the heart

How do we do this? We rely on YOU. The grassroots effort that has served us so well the last 10 years, remains our model.

4: Raise $1M Toward Our Endowment

Who knew? Not everyone, because it was a soft launch for our endowment, a project that once funded will ensure MUST! Charities continues to serve this community for many years to come.

5: Youth Board + Giving Model

We plan to launch a new form of giving called Peer to Peer FUNdraising, a leveling up of our movement by putting our Youth Board in the driver’s seat.

About Us

MUST! Charities manages social giving that inspires and creates lasting solutions to critical community needs. We identify the most critical community needs, vet organizations that are serving those needs, then invest in their infrastructure, so they are well-positioned to create positive, measurable change for years to come.

The Team @ General Store Paso Robles