By Camille DeVaul and Hayley Mattson
By Hayley Mattson
By Camille DeVaul
Our employer benefit department will help you find the best plan for you and your employees!
• 64 years old? Call us for guidance to sign up for Medicare Part B
• Your Local Independent Agency for all things Medicare
• Do you know ALL of your options? Supplement vs. Medicare Advantage
• Birthday month switch, change plans with no medical questions.
It always amazes me how time seems to speed up after the first few months of the year. One moment, we are settling into January, and the next, we are adjusting our clocks and watching summer peek around the corner. Living in California, we’re fortunate to experience all four seasons in the most remarkable ways— surfing in the morning, snowboarding in the afternoon, and unwinding in the desert by evening. There’s truly no place like it.
This issue is one of my favorites to put together, as it celebrates the Atascadero Chamber of Commerce’s Annual Community Awards. This year, the community has chosen Rick Evans as Citizen of the Year, and I can’t think of anyone more deserving. If Atascadero were a person, I believe it would be Rick Evans. His unwavering dedication to our town, his deep connection to the Atascadero News since childhood, and his incredible ability to preserve and share our collective memories are gifts beyond measure. Rick is a ray of sunshine, and his love for Atascadero is truly boundless. A heartfelt congratulations to him on this well-earned honor!
In addition, we proudly highlight Pure Yoga & Wellness as North County Business of the Year, as well as Ulloa Cellars, North County Latinos in Business, and Troop 51—all incredibly deserving awardees who have dedicated themselves to making their dreams a reality within our community and for our youth.
We also take a look at North County’s most breathtaking wedding venues, featuring charming vineyards, rustic ranches, and elegant resorts—each offering a dreamlike setting for couples ready to begin their next chapter. With the help of talented local vendors, your perfect day is closer than you think.
On a personal note, our love for animals shines in this issue as we highlight the incredible work of Woods Humane Society and Central Coast Herding Dog Rescue. These organizations tirelessly provide abandoned pets with a second chance, and Camille and I are so grateful for our own rescues, Rio DeVaul and Odin Mattson. Their love reminds us every day why supporting these groups is so important.
And speaking of family, our photo this month includes a very special woman—our adopted grandma, mom, and dear friend, Jen. She has been a constant source of love and support in our lives since just before Max was born. As she navigates some health challenges, our hearts are with her, and we know the community’s love will uplift her, just as she has done for so many.
At the heart of everything we do is community. Whether it’s preserving history, celebrating milestones, or giving back, our connections define us. Let’s continue to show up for one another, embrace the beauty of where we live, and support the people and places that make our region so special.
We hope you enjoy this month’s issue of the Atascadero News Magazine.
Hayley
Mattson, Publisher hayley@13stars.media if thou wouldest win immortality of name, either do things worth the writing, or write things worth the reading . — Thomas Fuller, 1727
This month’s edition of Atascadero News Magazine is brought to you by all the local advertisers that fill our pages. Thanks to them, we are able to bring you your local Hometown Magazine.
CONTENT EDITOR
Camille DeVaul
PUBLISHER
Michael Chaldu
AD & MARKETING MANAGER
Dana McGraw
LAYOUT DESIGN
John Nygaard
Neil Schumaker
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Cami
CONTRIBUTORS
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Barbie Butz
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Shift'N Gears
The Natural Alternative
Josh Cross
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PUBLICATION
ADVERTISING DEADLINE APIRL 10, 2025
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Atascabama, Atascamazing, A-Town — we’ve heard it called all of these things … and recently, I’ve heard lots of negativity noise, on Facebook primarily, which I have removed myself from some of these pages — as it really gets me down. Since I have this handy little platform I write every other month, I’m going to step up and shout out my love for our town!
When I opened my optical shop almost four years ago, my husband really encouraged me to open in Paso Robles. Instead, I chose Atascadero because I wanted to be close to my home and my kid’s schools and because I felt a strong sense of support and community here. I’m so glad I trusted my gut because not only has my business succeeded, but thanks to you, I have found a true “family” among other business owners and my local clients. Also, because Atascadero is somewhat centrally located, I have clients who travel from South County as well as LA and the Bay Area. My far-off clients love visiting our area due to the calm and beauty they find
here, and I completely understand. I love living, working and relaxing in our town.
Atascadero has long been known for the long wide stretch of El Camino Real that runs through, and divides, our town. Traffic moved fast, and crossing from my shop on Traffic Way over to the west side of ECR, on foot, felt dangerous, for myself and more importantly, for all the school kids that cross daily. As I drive through the concrete channels as our downtown center is being revamped, I feel my heart swell with pride that our city has prioritized safety, as well as beautifying this corridor downtown. I was able to attend some of the outreach meetings with the city and know they asked for public comment, ideas and considered all feedback seriously. I’m grateful to be a part of this beautiful town and to know the city workers who invest their long hours and their hearts, to make this a desirable place to live, work and shop. Construction has progressed quickly, and before we know it, these crazy lane changes downtown will soon be a far-off memory! **steps off soapbox**
Now on to some April events!
The annual Chamber of Commerce Gala is happening April 5 at Rava Wines in Paso Robles. This year’s theme is “Spring Masquerade, Unmasking Business Success” with entertainment provided by Monarch
String Quartet and catering by Popolo Catering. The event will honor people making a difference in our community, as well as feature a silent auction that will raise funds to support our local business community. As you read this, tickets may have already sold out, so head to atascaderochamber.org/ annual-gala/ to secure your seats ASAP! Are you ready for some spring cleaning? Purge those closets and garages and join the Atascadero City Wide Yard Sale scheduled for April 26 from 8 a.m. to 2 p.m. Register at atascaderoyardsale.com, you will be listed on the map for the event and proceeds will benefit our lovely inclusive Joy Playground at Colony Park.
Another fun program hosted by the Chamber is the Junior CEO program. The participants of this year’s class, typically junior high-aged kiddos, will gather to show off their hard work and goods for sale at Sunken Gardens, Sunday, April 27, from 11 a.m. to 2 p.m. Each Jr. CEO created a business name, as well as designed a product for sale. Go support the next generation at this fun event, and if you are interested for your budding entrepreneur, check out the Chamber’s website for info on next year’s class.
Happy Spring, A-Town! I’m looking forward to the beautiful months ahead in our hometown!
The biggest day of the year for The Natural Alternative is coming up: Customer Appreciation Day! Keeping up with your health can be expensive, yet we understand how important it is to do so. Which is why we’re excited to announce that on Saturday, April 26, from 10 a.m until 5 p.m., EVERYTHING in-store will be 25% off! It will be a fun day with a chance to win various raffle baskets and you can expect to receive samples with each purchase.
Our awesome staff will be present all day to answer any of your questions and to support your health needs. Some of our reps from different companies will be in-store with demo tables and mini massage sessions will also be available. We enjoy keeping this tradition going and dedicating a special day to our amazing customers. We appreciate you supporting
us for 30 years, as we could not do it without you, and are honored to be your trusted supplement store.
Our store has a wide selection of everything from multivitamins, probiotics, sleep and mood support, immunity, fish oils, digestive and heart health, pain support, CBD products, kid’s health skin care, hair products, snack and food items, protein powders, and even pet products. Every brand in our store has been thoughtfully researched as we strive to only carry brands that are of high quality. You can follow us on Instagram and Facebook for more updates and future product discounts!
Thank you to our customers, The Natural Alternative Team
Shop online with us today at NaturalAlternativeNutrition.com or visit us on Instagram and Facebook
THE INFORMATION CONTAINED HEREIN IS FOR EDUCATIONAL PURPOSES ONLY AND DOES NOT CONSTITUTE DIAGNOSIS, PRESCRIPTION OR TREATMENT AND IS NOT INTENDED TO BE USED AS A SUBSTITUTE FOR MEDICAL COUNSELING WITH A HEALTH PROFESSIONAL.
THE INFORMATION CONTAINED HEREIN IS EDUCATIONAL PURPOSES ONLY AND DOES NOT CONSTITUTE DIAGNOSIS, PRESCRIPTION OR TREATMENT AND IS NOT INTENDED TO BE USED AS A SUBSTITUTE FOR MEDICAL COUNSELING WITH A HEALTH PROFESSIONAL.
THE INFORMATION CONTAINED HEREIN IS FOR EDUCATIONAL PURPOSES ONLY AND DOES NOT SUBSTITUTE FOR MEDICAL COUNSELING WITH A HEALTH PROFESSIONAL.
By Camille DeVaul
Since its formation as the Farm Home Department in 1923, the San Luis Obispo County Farm Bureau Women (SLOFBW) have been instrumental in promoting farm values, improving nutrition, and funding community projects. As the last remaining active chapter of its kind in California, the group continues to uphold these traditions.
Each month, the SLO County Farm Bureau Women collaborate with Atascadero News Magazine to recognize a member whose dedication has significantly contributed to the agricultural community. This month, we honor Valorie Marshall.
Valorie grew up on her family’s cattle ranch in Madera County, nestled in the foothills of the Sierra Nevada. As a child, she embraced the responsibilities of ranch life, tending to chores and exploring the open range on horseback. Her deep-rooted connection to agriculture stems from a lineage of ranchers who established their homestead in 1869.
Her great-grandparents began cattle ranching and expanded their land holdings, which remain in the family today. Valorie’s grandparents established a summer cow camp at Clover Meadow, where they built a small cabin and corrals to accommodate their seasonal cattle drives. Moving the herd to the mountains was a demanding endeavor, requiring a five-to-six-day journey. In 1922, they drove 155 cattle to summer range.
Valorie attended a one-room schoolhouse that eventually expanded to two rooms. Her eighth-grade graduating class consisted of just six students. High school presented its own challenges, as some students, including Valorie, stayed in dorms during the week to avoid hazardous winter travel.
Her upbringing was steeped in agricultural traditions. Her mother led 4-H programs, while her father balanced ranching with a role as a rodeo announcer. Inspired by her family’s passion, Valorie competed in rodeo events and remained active in Future Farmers of America (FFA) throughout high school. There, she met her future husband, Pat Marshall. Together, they raised and exhibited livestock at county fairs, the Cow Palace, and state fairs. To this day, their closest friendships stem from their FFA years. In 2013, she and a group of former classmates even traveled to Botswana, Africa, to visit their high school ag teacher.
After marrying, Valorie and Pat ranched in Fresno County, with Pat also working as a logger and cowboy. In 1987, he joined Cal Fire in San Luis Obispo County, prompting their move to Templeton in 1989. Longing for their cattle, they found grazing land nearby and relocated part of their herd.
In 2007, tragedy struck when Pat’s son, Gilbert, died in a logging accident at age 36. To honor his legacy, the family established an annual ranch roping competition, raising scholarship funds for high school seniors pursuing agricultural careers. Over eight years, the event garnered significant support, and donations continue to fund scholarships today. Now retired, Valorie and Pat split their time between managing Pat’s family ranch and raising Red Brangus cattle, a venture they began in 2023.
Valorie discovered Farm Bureau Women through a close friend and cherishes the camaraderie, fundraising efforts, and knowledge shared within the group. She enjoys supporting students in agriculture and learning from the organization’s diverse speakers.
If this story inspires you to learn more about Farm Bureau Women, contact Susan Sonne at (805) 610-1375 or shortsuecakes@ gmail.com
Hi there, it’s Leigh-Ann and Jimmy from Shift’N Gears Auto Repair on North River Road in Paso Robles, back again to introduce some knowledge and history from the auto industry.
Tax Season Is Here: Out with the Old, In with the Clean Filing taxes forces you to sort through receipts and purge what’s no longer needed — and your car’s filters perform a similar function. They catch dirt, debris, and contaminants, keeping your engine, transmission, cabin, and essential systems and sensors clean. Over time, those filters get clogged, reducing efficiency and putting unnecessary strain on your vehicle that can cause very real damage.
Think of replacing your filters like maximizing deductions: it’s a small step that brings big returns!
• Engine Air Filter: Helps your engine “breathe” better and keeps critical sensors free of debris improving reliability, performance and fuel efficiency. Coming out as early as the 1930s with oiled cotton contraptions catching debris and particles; we now use pleated paper, synthetic fibers, or foam. A clogged filter can lower gas mileage, meaning you’re spending more at the pump — just like missing a tax deduction!
• Cabin Air Filter: Removes pollen, dust, and pollutants so you can breathe easier, no one likes a stuffy nose. In the 1980s we used basic paper elements filtering
larger particles but missed all the pollutants. Today, we have many options that include activated carbon elements and even antibacterial coatings. Don’t let dirty or stinky air ruin your post-tax season road trips!
• Oil Filters, Transmission Filters & Fuel Filters: Protect your vehicle’s main systems by keeping fluids clean and free of damaging particles. Motor oil filters debuted in the 1920s; transmission filters in the 1940s; fuel filters in the late 20th century. Neglecting these can lead to costly repairs — the automotive version of a surprise tax bill. Early filters used wide net metal screens to catch large debris. The filtration was basic, requiring frequent cleaning or replacement to be effective. Now, modern fluid filters use cellulose, synthetic fibers, or a blend of both for finer filtration, trapping smaller particles, and lasting longer. The industry has even come full circle, and utilizing very fine mesh screen filters in some transmissions.
Expecting a tax refund? Why not reinvest it into your car’s health? Swapping out old filters is an affordable way to boost performance, improve air quality, and prevent expensive breakdowns. It’s like putting money back into your pocket — better mileage, fewer repairs, and a smoother ride.
TBy Camille DeVaul
he Atascadero Chamber of Commerce named Rick Evans the 2025 Citizen of the Year, recognizing his lifelong dedication to the community and his passion for preserving local history through photography. A true Atascadero native, Rick has spent decades capturing the essence of the town, from its historic landmarks to everyday moments that define life in the community. His deep-rooted love for Atascadero, combined with his contributions in music, education, and storytelling through photography, has made him a beloved figure.
When asked about his reaction to the news, Rick is still getting used. “First I was shocked...and then there’s the disbelief and then you go back to being kind of shocked,” he said.
Rick is known as Atascadero’s personal photographer, a journey that first sparked at an early age but took a little longer to fully embrace. While attending Atascadero High School, one of his best buddies, Frank Buckley, took photography, and he would watch him develop photos in the darkroom. Now, Rick’s photo’s can be seen everywhere.
Before diving into photography, Rick was deeply involved in music. He played the alto saxophone throughout junior high and Atascadero High, graduating in 1973, and continued playing at Cuesta College. His father, Lloyd “Dick” Evans (Lloyd Sr.), originally from North Dakota, played multiple instruments, including the guitar, bass, and piano.
Rick’s great-great-aunt Nora bought land from E.G. Lewis and later built a house on it. In the 1930s, the home passed to his paternal grandparents, who lived on a farm in North Dakota. Their farm was at risk of being flooded by the Garrison Dam project, so they made the move to Atascadero.
After serving in the Philippines during World War II, Lloyd Sr. joined his parents in Atascadero — along with his soon-to-be wife from Minnesota.
“So she came out, they got married here then eventually dad’s brother moved out here, and I was born up on the hill,” Rick says.
Growing up in Atascadero for Rick was filled with crawdad fishing, bike rides, barbeques, and everything else you can think of that happens in a quintessential small town.
“If you grew up playing in the woods, in the creek, you know, you had a good life,” Rick explains. “And we did.”
In 1976, Rick fully embraced his love for music by joining The Blackberry Ridge Band. Playing bass, Rick and his bandmates performed a mix of country, bluegrass, and rock at various events, including wedding receptions, private parties, and dances throughout the county.
The bandmates Brad Humphrey, Ed Biaggini, and George Watson all went to high school together and had the opportunity to play at the annual Buck ‘n Ball at Cow Palace in the Bay Area. One year at the Buck 'n Ball, they were joined by Tanya Tucker, who sang a few songs with them. Though the band is no longer playing together, Rick occasionally still plays at local gigs.
Reminiscing on his times in the band, Rick says, “That was a very important part of my adult life.”
Rick worked a variety of jobs in his younger years, from helping at the 76 Station to serving as an electrician’s assistant, pest control operator, and landscape maintenance worker. However, his career took a turn when he joined the Atascadero News in 1979 for a few years, where he worked as an assistant pressman, darkroom technician, and paper deliverer.
It was during his time at the newspaper that Rick’s passion for photography truly began to take off. In the early 1980s, he began capturing images of local construction projects and developments, marking the beginning of his long and successful career as a photojournalist. Today, Rick’s work can be seen on local newscasts and in print media across San Luis Obispo County — including Atascadero News where he is the favored photographer.
His various Facebook pages, such as “Atascadero Historical Society / Colony Heritage Center” and “Another Rick Evans Photo,” showcase his love for local history and his dedication to preserving the past and present through his lens.
In addition to his photography career, Rick worked for over 20 years as a custodian at San Gabriel Elementary School in Atascadero, where he retired a few years ago.
His close relationship with his family is always at the forefront of his life. His mother, Marie lived to the age of 98, and Rick was always there to support her in her later years — and now, he is still taking out her classic Monte Carlo for a spin. He remains close to his only child, Savanah, and enjoys spending time with her two children and husband, making family a central part of his life.
Rick Evans’ dedication to his craft, his community, and his family has earned him the well-deserved recognition as Atascadero’s 2025 Citizen of the Year. His photography has captured the essence of Atascadero’s history, and his work continues to be cherished by residents and visitors alike.
Grateful for the honor, Rick says, "I've just always loved Atascadero."
By Hayley Mattson
When Karlie Higginbotham founded Pure Yoga and Wellness in 2021, she wasn’t just opening a yoga studio—she was creating a sanctuary for transformation, community, and holistic well-being. After years of searching for a space that truly felt like home, both as a student and a teacher, she realized that the studio she longed for didn’t exist—so she built it herself, right here in Atascadero.
Pure Yoga and Wellness was born from Karlie’s deeply personal journey. For years, self-doubt and limiting beliefs held her back from turning her vision into reality. That all changed when she worked with mindset coach Jessica Otter. The experience was so transformative that Karlie not only overcame her own barriers but also became certified in mindset coaching and Timeline Therapy, equipping her with the tools to help others break through their own limitations.
Since its inception, Pure Yoga and Wellness has experienced remarkable growth. A pivotal moment came in 2024 when Jessica officially merged her coaching business with the studio, giving rise to Pure Mindset. This expansion introduced personalized breakthrough coaching, utilizing Timeline Therapy and other transformative techniques, further strengthening the studio’s mission to support individuals in mind, body, and spirit.
Atascadero proved to be the perfect home for Pure Yoga
and Wellness. Its central location made it easily accessible to surrounding communities, allowing Karlie and Jessica to serve a growing population. What began as a single yoga studio soon evolved into a holistic wellness center, offering movement classes, mindset coaching, retreats, and a thriving, community-driven culture.
At Pure Yoga and Wellness, wellness is approached holistically. The studio offers a wide range of classes, from power yoga to restorative sessions, mat Pilates, high-intensity training, and heavy-weight strength training. For those seeking personal transformation, Pure Mindset Coaching provides personalized support to help individuals break through limiting beliefs and create lasting change.
Beyond movement and coaching, Pure Yoga and Wellness offers unique experiences such as the Pure Bliss Monthly Sound Bath, where guided breathwork and meditation lead into a deeply restorative sound journey. Workshops, retreats, and corporate wellness programs further extend the studio’s reach, allowing businesses to invest in the well-being of their employees through customized memberships and programs designed to cultivate focus, resilience, and overall health.
Adding to its holistic approach, the studio’s boutique features a carefully curated selection of yoga apparel, crystals, candles, and wellness products, giving members the opportunity to bring a piece of their practice home with them.
At its core, Pure Yoga and Wellness is about more than fitness—it’s about creating a supportive environment where people can heal, grow, and connect. Through fundraisers, sponsorships, and partnerships with local organizations, the studio gives back to the community in meaningful ways. The Pure Collective, a community sponsorship membership, ensures that individuals who may not have the financial means can still access the transformative power of movement and mindset coaching.
Launching a wellness studio in the midst of a global pandemic was no easy feat. With public health uncertainties and hesitancies surrounding in-person classes, Karlie and Jessica had to find innovative ways to stay connected with their community. Instead of allowing fear to dictate their decisions, they doubled down on their mission, creating a safe, welcoming space that encouraged people to return to their practice when they were ready.
Another ongoing challenge has been shifting the perception of boutique wellness spaces. Breaking the stereotype that yoga and wellness are only for a select few, Pure Yoga and Wellness has made inclusivity a cornerstone of its philosophy. The motto “Come As You Are” is more than just words—it is the heartbeat of the studio, ensuring that everyone, regardless of their background or experience level, feels welcome.
Being named the North County Business of the Year is an honor that both Karlie and Jessica do not take lightly. This recognition is a testament to the dedication of their team, the support of their community, and the power of transformation that their studio embodies. For Karlie, it is the fulfillment of a dream that once seemed out of reach. For Jessica, it is proof that mindset work and personal growth can change lives. And for the entire Pure Yoga and Wellness family, it is a moment of celebration and gratitude.
As Pure Yoga and Wellness continues to evolve, exciting new developments are on the horizon. In May 2025, the
studio will host an international retreat in Puerto Morelos, Mexico, offering a weeklong transformational experience that blends movement, mindset work, and personal breakthroughs. Earlier that month, on May 2, Pure Yoga and Wellness will bring Live DJ Yoga to the Shabang Music Festival, creating a vibrant fusion of music and movement led by Karlie and Tarzan. Additionally, the studio is expanding its non-heated class offerings to accommodate those who prefer a cooler environment while maintaining its commitment to diversity in wellness.
Recognizing the importance of wellbeing in the workplace, Pure Yoga and Wellness is also growing its corporate and small business wellness programs, providing customized solutions to enhance employee health, engagement, and productivity. In addition to its class offerings, the studio also launched an international retreat program, inviting participants to step away from their daily routines and reconnect with themselves on a deeper level.
While there are many fitness and wellness studios in the area, Pure Yoga and Wellness sets itself apart through its comprehensive approach. It’s not just about movement—it’s about transformation. The integration of community, mindset coaching, and holistic wellness creates an environment where members can grow in ways they never imagined.
From the moment someone steps through the doors, they are embraced by a sense of belonging, purpose, and empowerment. Whether attending a yoga class, embarking on a personal coaching journey, or participating in a retreat, members quickly discover that something truly special is happening at Pure Yoga and Wellness.
As Karlie and Jessica continue to build upon their vision, one thing remains clear: Pure Yoga and Wellness is more than a studio—it’s a home. A place where movement meets mindset, where self-discovery is celebrated, and where everyone is welcome to come as they are and leave transformed.
By Hayley Mattson
Paso Robles’ wine country is home to an inspiring new wave of Latino entrepreneurs, and one of the standout stories belongs to Nancy Ulloa, founder of Ulloa Cellars. Through passion, perseverance, and an unwavering belief in herself, she has carved a niche in an industry where representation is still growing.
The decision to move from the Bay Area to Paso Robles in 2017 was deeply personal. “My decision to relocate and pursue a career in the wine industry happened after leaving an abusive relationship in which I felt trapped in 2015,” Nancy shares. “After leaving this relationship, I felt a very deep passion for life. This passion created a new mindset in me, making me realize I had the potential to create the life of my dreams.”
This realization led her to a crucial question, “If I could choose any type of life without limitations, what would it look like?” The answer was clear—wine. Having been exposed to wine education while working in fine dining, she was fascinated by the process. “Anytime I heard the word ‘fermentation,’ a little fire inside me lit up.”
Launching Ulloa Cellars in 2019 was a bold move.
“Moving to Paso Robles without family nearby was tough, but I knew that to learn, I needed to immerse myself in the industry,” she explains. Networking was key, and working at Thomas Hill Organics helped her connect with the local community. “Debbie Thomas was not just my boss but also my mentor, guiding me towards opportunities to grow.”
Determined to gain hands-on experience, she joined Seven Oxen Winery. “I worked there for six years and learned an invaluable amount from Adriana Neal and Bastien Leduc, my biggest cheerleaders.”
The first vintage of Ulloa Cellars—a focus on obscure white wines—debuted in 2020, with just 50 cases. “Many thought launching a wine brand during the pandemic was a bad idea, but in hindsight, it was a blessing. Everyone was home, drinking wine at all hours without judgment,” Nancy laughs. “I sold out in eight days!”
Of course, challenges remain. “Generating funds without investors or loans, finding the right mentorship, and learning business skills as a sociology major have been hurdles,” she admits. But her resourcefulness and the support of the local winemaking community have been invaluable.
Mentorship has played a vital role in her journey. “I’ve received guidance from many winemakers and business owners, learning everything from marketing to licensing and taxes—topics that can be intimidating for any new entrepreneur.”
One of her strongest mentors is Martha Van Inwegen from Life Elements in Atascadero. “Martha has been incredibly patient and supportive, always pushing me outside my comfort zone in an empowering way. I’ve learned the power of asking for help and using my voice to collaborate and create.”
The first wine produced by Ulloa Cellars, Grüner Veltliner, holds special significance. “Creating this wine showed me my potential. It wasn’t just about making a beverage—it was about switching my mindset to one of gratitude and possibility.”
Expanding Ulloa Cellars has not only grown the brand but has also boosted her confidence.
“Wine is my passion, but empowering others is my purpose,” Nancy states. Guided by core values, Ulloa Cellars is committed to educating minority consumers by making wine knowledge accessible and breaking away from the industry’s elitist language. Mindfulness is also a key element, as she incorporates it into wine tastings to promote joyful living. Additionally, she is dedicated to supporting women entrepreneurs by sharing resources and mentorship. Looking ahead, 2025 marks a significant expansion for the brand, with nine wines and the debut of The Witch & The Warlock, a new venture she is launching with her husband, featuring six red wines and a rosé.
Receiving the North County Latinas in Business award is a milestone. “I am humbled and excited because it means I am becoming a representation of a woman in a powerful role
for young girls who look like me,” she says. “I hope to show them that career opportunities are limitless.” Nancy also emphasizes that success isn’t tied to a traditional business model. “You can create a career path that fits your personality, budget, time, and passion. Show up as yourself, and the right people will show up for you.”
Nancy hopes to see more Latinas entering the wine industry. “We bring unique values, culture, kindness, and community to this space. Whether it’s through the wines we make, how we present them, or our hospitality, our influence is undeniable.”
Through Ulloa Cellars, Nancy Ulloa is not just making wine; she’s making a difference. Her story is a powerful reminder that with determination, mentorship, and a strong sense of purpose, anyone can create a business that reflects their values, passions, and dreams. As she continues to break barriers and build a legacy, Nancy’s journey serves as an inspiration to women and minorities everywhere.
By Hayley Mattson
Since 1928, Troop 51 has been a cornerstone of the Atascadero community, shaping young individuals into responsible and service-oriented citizens. As the first Boy Scout troop in the area, its foundation was built on the principles of Scouting America—formerly Boy Scouts of America—instilling the values of the Scout Oath and Law into generations of youth. This year, Troop 51 has been honored as the Community Organization of the Year, a testament to its unwavering commitment to service and leadership.
From its inception, Troop 51 has embodied the mission of Scouting America: to prepare young people to make ethical and moral choices throughout their lives. Atascadero’s first mayor, Bob Wilkins, was among its earliest members, earning the prestigious Eagle Scout rank before serving in the U.S. Naval Reserve and the Korean War. Originally sponsored by ABC Church, the troop once held meetings in a log cabin shared with Cub Scouts and Girl Scouts. Over the years, the troop has flourished, adapting to changing times while maintaining its strong ties to the community. Today, Troop 51 consists of 22 registered scouts, ages 11 to 17, and partners with its sister Troop 70, ensuring that both boys and girls can benefit from the Scouting experience.
Service has always been a fundamental aspect of Troop 51’s mission. The troop’s dedication to patriotism and civic engagement is evident through key projects like Flags Across Atascadero, Wreaths Across America, and participation in Veterans Day and Memorial Day services at the Faces of Freedom Memorial.
Until March 2023, Troop 51 also maintained the Military Order of World Wars flagpole at Colony Cinemas, respectfully raising and lowering the flag as directed by Congress. But perhaps the most impactful service efforts come through the Eagle Scout projects. To attain this highest rank, scouts must lead service initiatives that benefit the community. Past projects have included constructing musical instrument organizers for Atascadero High School, building benches for the Fine Arts
Academy, creating new planters and seating areas, and installing high-visibility address markers in senior living communities. These projects demonstrate how deeply ingrained community service is within the troop’s culture.
Leadership is a core tenet of Troop 51’s philosophy. The troop remains Scout-led, with adult leaders serving as mentors and advisors rather than decision-makers. This structure allows scouts to explore different leadership styles and develop confidence in their abilities. “Scouting provides the structure, organization, and space for Scouts to experience and try out different leadership styles,” explains the troop. “The adult leader role is to be an advisor and mentor, ultimately maintaining a Scout-Led/ Scout-Run Troop.”
Through formal leadership training and hands-on experience, scouts take charge of activities, organize events, and mentor younger members. This practical approach to leadership fosters independence, resilience, and a strong sense of responsibility.
While the scouts take the lead, adult volunteers play a vital role in providing guidance and support. Troop 51 is fortunate to have dedicated adult leaders from diverse backgrounds, each bringing unique skills and experiences to the program. These mentors help ensure a safe and enriching environment where scouts can learn essential life skills, from wilderness survival and fire-starting to genealogy and citizenship.
“We encourage our adult leaders to be the guardrails,” they explain. “The more the adult support, the more opportunities there are for the youth.” Their involvement ensures that scouts receive the knowledge and encouragement needed to grow into capable leaders and engaged citizens.
Troop 51’s longevity and success would not be possible without the unwavering support of the Atascadero community. From local businesses and organizations to individual residents, the community has continually rallied behind the troop’s mission. The Knights of Columbus, Troop 51’s charter organization, has been a steadfast supporter,
providing resources and sponsorships to further scouting initiatives. Additionally, community members have generously contributed to the Flags Across Atascadero fundraiser, which allows the troop to display American flags in downtown Atascadero on major holidays such as Presidents’ Day, Memorial Day, Independence Day, and Veterans Day.
Receiving the Community Organization of the Year award is a profound honor for Troop 51. “The Scouts believe what they are doing is business as normal and may not even fully realize the honor for what they consider normal service in the community,” notes the troop representative. “That is as it should be. Selfless service and citizenship to the community, nation, and society are fundamental concepts.”
Troop 51 remains as active as ever, with several upcoming projects designed to enhance the community. One of the most anticipated initiatives is the Beautify Atascadero project, in which scouts will plant bulbs throughout the city. The troop is currently seeking sponsors for this fundraiser, aiming to further beautify public spaces while instilling a sense of pride and environmental stewardship among scouts.
Additionally, Troop 51 meets every Tuesday and always welcomes new members. Young people interested in adventure, leadership, and community service are encouraged to join and become part of this legacy.
For nearly a century, Troop 51 has stood as a beacon of integrity, leadership, and community spirit in Atascadero. From its humble beginnings in a log cabin to its continued efforts in shaping future leaders, the troop’s impact is undeniable. As it continues to evolve and grow, one thing remains constant: Troop 51’s dedication to serving others and upholding the core values of Scouting America.
With a legacy built on service and a future driven by the next generation of scouts, Troop 51 is more than deserving of the Community Organization of the Year award. The Atascadero community is fortunate to have such a committed and exemplary organization guiding its youth toward lives of purpose and impact.
Breathtaking venues and expert services for your perfect day
By Hayley Mattson
North County offers some of the most stunning wedding venues, perfect for creating unforgettable “I do” moments. From vineyard sunsets to elegant resorts, rustic ranch settings, and twinkling downtown lights, this region offers a variety of settings to suit weddings of all sizes. Whether you dream of a fairytale ceremony in a grand stone chateau or an intimate gathering surrounded by nature, you’ll find the perfect venue here.
by
Atascadero Lake Pavilion, Atascadero
This classic venue offers a canopy of trees, water views, and lush lawns, making it ideal for a sophisticated lakeside wedding. With a reception hall accommodating up to 300 guests, the Pavilion’s romantic lakeside gazebo is the perfect spot for exchanging vows. paviliononthelake.com
Spanish Oaks Ranch, Santa Margarita
This farm ranch venue offers breathtaking landscapes along the Central Coast. Founded in 2006 by Rex and Betty Hendrix, Spanish Oaks Ranch offers a picturesque backdrop for your wedding day. spanishoaksranchca.com
Ella’s Vineyard, Creston
Ella’s Vineyard, a family-owned winery, offers an intimate space to host your special day among 32 private acres of vines. The venue, named after the founders’ daughter, accommodates up to 200 guests and allows pets to participate in the celebration. ellasvineyard.com
Terra Mia, Paso Robles
With scenic vineyards, willow trees, a waterfall, and an arched stone bridge, Terra Mia offers a romantic Tuscan vineyard setting for up to 175 guests. Its outdoor amphitheater and barrel room provide flexible event spaces. terramiavineyard.com
Almond Springs, Paso Robles
This fifth-generation family farm features a vintage barn, saloon, and loading dock stage. Accommodating up to 300 guests, Almond Springs allows late-night events without noise restrictions, perfect for large weddings. almondsprings.com
Allegretto Vineyard Resort, Paso Robles
Blending European elegance with wine country charm,
Here are some of our favorite wedding professionals, each sure to make your special day unforgettable.
The Floral Parlor, Paso Robles
This boutique florist specializes in whimsical and artistic floral arrangements that turn heads. Located in the heart of Downtown Paso Robles, The Floral Parlor crafts one-of-akind designs to suit any wedding or event. thefloralparlor.com
This local florist offers fresh and stunning flower arrangements for all occasions. Known for its creative artistry and premium blooms, Bloom N Grow brings beautiful floral designs to life. bloomngrowonline.com
Just Baked is known for its exquisite wedding cakes and dessert buffets. Baked from scratch using the finest ingredients, their
Allegretto offers multiple ceremony sites, from the Olive Orchard to the Italian-inspired Piazza Magica. This resort also provides accommodations and experienced wedding planners to ensure a flawless event. allegrettovineyardresort.com
Paso Robles Inn
Exchange vows under a centuries-old oak tree at this historic hotel in the heart of downtown Paso Robles. The venue’s ballroom, built in 1891, accommodates up to 350 guests. pasoroblesinn.com
The Piccolo, Paso Robles
For smaller, intimate weddings, The Piccolo offers a boutique hotel experience with a rooftop bar and wine lounge. This venue accommodates up to 30 guests for a chic, exclusive celebration. thepiccolo.com
Rava Winery, Paso Robles
Situated on an 80-acre vineyard, Rava Winery offers diverse wedding settings, including lakeside, olive grove, and ballroom options. On-site luxury accommodations ensure a full-service wedding experience. ravawines.com
cakes are a perfect blend of taste and artistry, ensuring a deliciously unforgettable experience. justbakedslo.com
Founded by award-winning Chef Jeff Wiesinger, Jeffry’s Catering specializes in Mediterranean cuisine and Wine Country BBQ. Their menu features fresh, locally inspired flavors, ideal for rehearsal dinners, private gatherings, and weddings. jeffryswinecountrybbq.com
This husband-and-wife team specializes in fresh, locally sourced fare. With over a decade of experience, Pacific Harvest Catering provides unique culinary experiences tailored to each client’s specific needs, using ingredients from local farms and the ocean’s bounty. pacificharvestcatering.com
From scenic vineyard estates to historic inns and boutique hotels, Paso Robles and North County offer a variety of breathtaking wedding venues. With exceptional catering, event planners, and stunning settings, your wedding day will be nothing short of magical.
By Camille DeVaul
The Central Coast is home to people who have big hearts, especially when it comes to animals. This April, when spring comes to full fruition, we highlight two animal rescues that have made a big impact.
Founded in 1955, Woods Humane Society (Woods) has grown from a small volunteer-run group to San Luis Obispo County’s only full-service humane society. Named after founder Frances Newhall Woods, it initially served as an adoption facility and animal control agency before focusing solely on sheltering pets in 1975.
In 2005, Woods opened its current 25,000-square-foot facility, later expanding in 2017 by merging with North County Humane Society in Atascadero. With strong community support, Woods offers adoption, spay/neuter services, and education programs, helping thousands of pets find homes.
One of Woods’ biggest fundraisers of the year, Wine 4 Paws, celebrates 17 years this April. The annual wine country fundraiser returns to SLO County on April 26-27. Over 75 wineries, cideries, restaurants, and local businesses will donate 10 percent of their proceeds to support homeless pets.
Woods CEO Emily L’Heureux says Wine 4 Paws is a crucial fundraiser for the 501(c)(3) nonprofit animal shelter. “We are seeing crisis-level numbers of dogs, cats, puppies, and kittens in need of shelter across the state as the costs of providing shelter continue to rise,” she said. “On top of that, spring is baby season, which means Woods is also providing round-the-clock services for unwanted litters of puppies and kittens. Wine 4 Paws is essential to help us respond to these demands and save the lives of up to 3,000 pets in 2025.”
Since its launch in 2009, Wine 4 Paws has raised more than $700,000 for Woods. The event kicks off with the Hayseed & Housdon Party on April 25 at Cal Coast Beer in Paso Robles. The weekend features wine tasting, special wine sales, and unique events such as pet painting parties, wine-paired dinners, vineyard dog walks, and wine-blending seminars.
“With so many animals in need this year, I can’t wait to see how much impact our county’s many wine and pet enthusiasts can have in one fun weekend,” says Wine 4 Paws organizer Sarah Tomasetti. “Come enjoy all that the Central Coast has to offer while helping Woods Humane Society continue to care for homeless animals in our community who await loving homes.”
Visit Wine4Paws.com for event details and participating businesses and visit WoodsHumane.org for more information on Woods Humane Society.
adoption sparked a life-changing mission — founding Central Coast Herding Dog Rescue (CCHDR). Based in Paso Robles, the volunteer-run nonprofit rescues herding dogs from overcrowded shelters across California, offering them a second chance.
works tirelessly to rehome nearly 300 dogs annually, specializing in herd ing dogs like border collies, Australian shepherds, and cattle dogs — and often times a little mix of everything.
“I get these dogs that are so damaged and they become well adjusted. They become balanced because of my other dogs,” Wendy said. “And that’s a good feeling to see a dog play with another dog for the first time or be a little balanced and play appropriately or be appropriate with people too.”
At 15, Hoffman took a job at Guiding Eyes in the San Fernando Valley. Despite strict regulations that discouragedaffection for the dogs, her love for them remained undeterred. However, it wasn’t until a decade later that she finally got a dog of her own. One day, her landscapers brought a tiny beagle/chihuahua mix they had found on a rural road. Wendy fell in love instantly. She later discovered that the pup was actually a corgi/Jack Russell mix named Co-Jack — the one who can be said, started it all.
Witnessing a woman foster 10 dogs in a small home, she thought, “I could foster one.” Within a year, she had her ownrescue.
Wendy took in long-overlooked dogs, using her skills in writing and photography to find them homes. She partnered with a Santa Barbara rescuer, gaining a website to expand her efforts. Eventually, she founded CCHDR, dedicated to breaking the cycle of overbreeding and neglect.
“There’s more heartbreak than the other way around,” Wendy said. “You can’t help but feel good when you save a dog’slife.”
Every rescued dog is spayed or neutered when possible, helping curb overpopulation, particularly in California’sCentral Valley, where abandoned litters are common. Many herding breeds are surrendered due to their high energy or financial constraints.
Volunteers like Danielle and Cindy play crucial roles in CCHDR, fostering dogs and managing adoptions.
“You’re doing something good for dogs that can’t care for themselves,” Cindy said.
For Danielle, working alongside her daughter has been a fulfilling, life-changing experience.
Sixteen years later, Wendy reflects, “It’s bigger than me.”
CCHDR has saved thousands of lives, proving that one person’s compassion can create a movement that changes countless futures.
To learn more or support CCHDR, visit cchdrescue.org
lder Placement Professionals was born out of personal experience and a deep understanding of the challenges families face when searching for senior living options. Founder Nicole Pazdan was inspired to start the company after navigating the overwhelming process of placing her adopted mother in the Bay Area. She quickly realized how valuable it would have been to have an expert guiding her through the process — someone who truly understood both the emotional and practical aspects of senior placement.
What sets Elder Placement Professionals apart is its nationwide reach. With experienced consultants across the country, families can rely on trusted professionals to help them find the right
By Camille DeVaul
senior community that meets all of their loved one’s needs. Nicole, with over 20 years of experience in elder care, has a deep understanding of the industry and is dedicated to ensuring families make informed decisions.
The process begins with a detailed intake, where consultants assess a senior’s medical needs, budget, and social preferences. Based on this information, families are introduced to communities that align with their specific requirements. While the aesthetics of a facility can be appealing, Elder Placement Professionals ensures that a senior’s care needs are prioritized. It is crucial that a community is not just beautiful but also capable of providing the appropriate level
of care as needs evolve.
Specializing in all levels of senior care, Elder Placements does not place seniors in nursing homes but does assist in finding care solutions once rehabilitation in a nursing facility is complete.
Nicole’s advice to families? Avoid doing research online alone. Instead of researching on your own, connect with a local expert for reliable insights. Elder Placement Professionals is committed to helping families make confident, wellinformed decisions in senior living.
ELDER PLACEMENT PROFESSIONALS
1119 Palm St, San Luis Obispo (805) 546-8777
elderplacementprofessionals.com
NEW CHAMBER MEMBERS
AAA Sharpening aaasharpening1@gmail.com
Central Coast Cuisine centralcoastcuisine.com
Friends of Atascadero Lake friendsofatascaderolake.com
Golden Era Senior Solutions goldeneraseniorsolutions.com
Lil’ Hounds Childcare lilhoundchildcare@gmail.com
Mike Mitchell Construction mikemitchellconstruction.com
Pacific Harvest Catering pacificharvestcatering.com
Shoreline Awning & Patio, Inc. shorelineawnings.com
Wine Country Watercolors winecountrywatercolors.com
NEW NORTH COUNTY LATINOS IN BUSINESS MEMBERS
La Plebe Mazatlán Seafood Bar and Grill, LLC laplebe20243@hotmail.com
Annual Awards Dinner & Gala
Saturday, April 5 | 5:30 p.m.
Location: Rava Wines | 6785 Creston Road, Paso Robles
By Josh Cross • CEO/President Chamber of Commerce
Happy, thriving communities don’t happen by accident. The incredible spirit and energy that makes our community so special comes from all of us working together. From our great local businesses to our friendly neighbors, each day, every one of us has a choice to contribute to supporting a better community. Atascadero is a place where people come together to support each other and celebrate our success!
Luckily, we’re quite fortunate to have a wealth of talented individuals and passionate entrepreneurs here at Bridgeworks Coworking and beyond dedicated to making Atascadero a thriving place to live, work, and play. Our amazing local businesses are the backbone of our town! They provide jobs, offer unique shopping and dining experiences, fulfill crucial services, and ensure our community is a thriving place to live in.
So, while the flowers bloom for spring, I’d like to pause to encourage us to celebrate the
incredible people and businesses that have likewise bloomed here in our community. We’ve all worked hard to reach this point, and a little recognition and celebration are well deserved. That’s why, here at the Chamber, we facilitate various programs and events throughout the year that bring people together, creates connections, and showcase the best of our community. From our monthly Membership Mixers to lively Sip & Shops, empowering wINC (Women of Influence) Luncheon, dazzling Gala, and Lakeside Wine Festival, we create opportunities for people to connect, collaborate, and celebrate all that makes Atascadero and our larger Central Coast community one-of-a-kind.
I invite you to join us in celebrating community this month and beyond! Support our local businesses, attend community events, and get involved in the initiatives that make Atascadero a thriving and welcoming place for all. Together, we can continue to build and support a flourishing community.
Register for upcoming events at atascaderochamber.org/events/events-calendar.
Membership Mixer At The Pottery Atascadero
Thursday, April 17 | 5:30 – 7:30 p.m.
Location: The Pottery Atascadero | 5800 El Camino Real, Atascadero
Jr. CEO Business Day
Sunday, April 27 | 11 a.m. to 2 p.m.
Location: Sunken Gardens | 6505 El Camino Real Atascadero
Sip & Shop: Fiesta Friday Friday, May 2nd | 5:30 to 7:30 p.m.
Location: Downtown Atascadero | 6500 Palma Ave., Atascadero
SLO CAL Wine Passport
Experience wine country! Complimentary tastings all year long. On sale now, while supplies last!
OWNER/BROKER BRE #01706045
Real estate is what I do and I am passionate about it. So, when I read compelling headlines relating to real estate, I usually read further. I recently read an article stating there are three common mistakes that sellers make when selling their home. The first is setting the price for their home too high. The second is skipping needed repairs, and the third is refusing to negotiate. I completely agree, but I think there is one really big mistake not mentioned. However, I will wait till the end of the discussion to share what that mistake is.
Jumping in, according to a survey by John Burns Real Estate Consulting—a leading U.S. real estate research and consulting firm—and Keeping Current Matters - a leading market insight education and content provider in the real estate industry—real estate agents agree that setting the right price for a property and not overpricing is a struggle.
Understandably, it’s difficult not to want the highest price for your home. But, there is a balance and finding that balance comes from understanding the local market. The temptation is to value the home high enough to allow some negotiating space as well as a higher profit margin. This can be risky since buyers are very savvy and cautious due to many factors, the least of which are higher home prices, higher interest rates, higher insurance premiums, and tighter budgets. Prices that are out of reach tend to discourage prospective buyers, which in turn limits the pool of potential interest. Ultimately, you need interest to sell a home!
It’s tempting to rely on online pricing estimates for your home like Zillow or Redfin. It can be a good starting point, but they do not take into account factors like the condition of your home, the upgrades you have made, or your neighborhood. Only a professional Realtor® that knows your local market will be able to give you a more accurate analysis of your home and can provide you with a Comparative Market Analysis, CMA. Bankrate. com’s definition of a CMA follows:
“A comparative market analysis is a compilation of data that can be used to estimate the value of a home. They are created by comparing the home in question to other similar homes in the area, in addition to many other factors. CMAs can
provide both a general overview of the local market and a specific educated guess about the fair market value of a particular home, which can then be used to help set an asking price (if you’re the seller) or a bidding price (if you’re a prospective buyer).”
Choosing to forego repairs is another common mistake. A neglected leaky faucet or missing downspout can seem minor to a seller, but to a buyer it can be a sign of potential, more expensive neglect. This can ultimately deter buyers because they see these items as things they will need to repair on their dime. When a buyer is coming in at the top of their budget, there’s not a lot of extra money to take care of deferred maintenance. So, if a buyer does make an offer it could come with a request for repairs or concessions to ensure funds are available to make those neglected repairs after close of escrow. The offer may also be significantly lower than the asking price to offset the repair costs. In the end, it may cost you more to not make the repairs yourself. Again, working with a Realtor® to prioritize what needs immediate attention will go a long way.
Third, which is a mistake that will not present itself until you are in the throes of a home offer, is refusing to negotiate. As most are painfully aware, home prices and barriers to entry for home buyers are very high, especially in our area. If you get offers that are close to your asking price and don’t include a lot of requests for repairs, fantastic. But what do you do when an offer comes in lower than hoped for? Firstly, don’t take it personally. I know it’s difficult not to since selling your home can be very emotional but, trust your Realtor® to guide you. They are looking out for your best interest and can see the bigger picture. In today’s market, buyers have more negotiating power. With your trusted real estate team you may have to consider repairs, closing cost assistance, home warranty plan, etc. Be prepared to have these conversations and expect to negotiate.
The biggest mistake when selling a home is not to have a plan in place. This plan should always include a real estate team that you feel confident working with. They are the ones that will guide you through the home selling process and take care of all the behind the scenes details. With the right team and a well thought out plan, you’re on your way to successfully selling your home.
If you’re thinking about selling your home soon, approach the process with an open mind and a clear plan. Find a Realtor® you trust and feel confident working with, and let them assist you in crafting that plan. Stay open to their advice and suggestions as you move through each step. Your Realtor® is there to support you, and with their expertise, you’ll be well on your way to successfully selling your home.
offee shop conversations, community meetings, town halls, school board meetings, state education committees, and federal agencies are discussing the approaches to preparing today’s youth for tomorrow’s workforce. In addition to basic education skills, arts education is vital in developing the thinking skills and capacities key to a successful 21st-century workforce. Creative thinking, problem-solving abilities, collaboration, communication skills, leadership capacity, and visual thinking are all benefits of a rich arts education. Research supports arts education integrated into traditional classrooms and Career and Technical Education (CTE) programs for growing industries such as graphic design, media arts, sound engineering, and multimedia production.
CTE programs are often only associated with trades and vocations such as plumbing, culinary arts, auto repair, welding, and construction. However, CTE is a viable and growing partner with the arts in dance, digital arts, jazz, visual arts, game design, game integration, production, and managerial arts. Today, artists from many fields, such as CTE teachers, visiting artists, and guest instructors, enhance school programs, increase creative potential, and support growing fields. Practitioners of the arts can obtain a CTE teaching credential (license) through practical experience and a school organization that values CTE.
“The CTE credential allows people with 1,000 hours of experience in the field to come into teaching and bring all that experience, that wisdom they’ve got into the classroom.” — Linda
Darling-Hammond,
San Luis Obispo County is fortunate to have many avenues of arts outreach for our schools that depend upon the support and advocacy of our residents to thrive and grow. If you are in South County, the Clark Center Arts in Education Outreach Program provides programming for the students of the largest school district in our county, Lucia Mar Unified. The Poly Arts for Youth (PAYF) program is Cal Poly Arts’ education enrichment program for students of all ages throughout the county. Studios on the Park in Paso Robles and the Paso Robles Youth Arts Center partner with the community to provide arts outreach programs that enrich our community. Multiple arts nonprofits such as Opera San Luis Obispo, Wine Country Theatre, Orchestra Novo, Drum and Perk, local arts associations, local chambers, the San Luis Symphony, Festival Moziac, and San Luis Obispo County Office of Education stoke the embers of San Luis Obispo County’s creative spirit. Each of the nonprofits dedicates resources for arts education in our schools and community.
San Luis Obispo County arts and artsrelated activities enhance our local economy with approximately 27 million in funding and expenditures annually. The arts are among the most popular Career & Technical Education (CTE) pathways selected by San Luis Obispo County students. The Central Coast Economic Forecast refers to the arts' positive impact on our local economy. Our county is growing in cultural and artistic vibrancy because of the dedicated individuals who make the Central Coast their home. It is an honor to serve as your county superintendent. I hope this article will spark discussion among all educational stakeholders about the power of becoming involved in arts outreach as a volunteer, patron, or participant.
Jelly beans, chocolate bunnies, marshmallow chicks, and brightcolored eggs, "these are a few of my favorite things." How well I remember preparing Easter baskets for our three boys, who are all grown men now, with children and grandchildren of their own. Time passes quickly, so enjoy every minute.
This is a lovely time of the year when everything is in bloom. Set your Easter table with a spring bouquet and gather your family and friends for a special meal. The recipes this month will help you plan your menu, starting with Ginger Ale-Glazed Ham, Molded Horseradish Salad, and Smashed Sweet Potatoes with Apples. Don't forget the hot rolls!
Originally from The Deen Brothers Cookbook, Published in 2007
Ingredients:
• 1/2 boneless ham (3 to 4 pounds)
1 cup white wine
• 2 1/2 tbls Dijon mustard
Directions:
2 tbls molasses
• Pinch cayenne pepper
• 2 cups ginger ale
• 2 tbls honey
Preheat oven to 300 degrees. Place ham in a roasting pan. In a medium saucepan, combine the wine, mustard, molasses, and cayenne. Bring to a simmer and simmer for 5 minutes. Stir in the ginger ale. Pour the glaze over the ham. Bake for 1 1/2 hours. Increase oven temperature to 325 degrees. Bake for 1 hour more, basting the ham every 15 minutes. Brush the ham with the honey. Bake for 30 minutes more, basting every 15 minutes, until the ham is well glazed. Slice and serve. Makes 8 to 10 servings
Ingredients:
• 4 pounds sweet potatoes (about 6 large)
• 1/2 cup freshly squeezed orange juice
• 1/2 cup heavy cream
• 4 tbls unsalted butter
Directions:
(1/2 stick), melted
• 1/4 cup light brown sugar
• 1 tsp ground nutmeg
• 1/2 tsp ground cinnamon
• 2 tsp kosher salt
1 tsp freshly ground black pepper
For Topping
Ingredients:
• 3 tbls unsalted butter
• 3 McIntosh apples, peeled, cored, and cut into eighths
• 3 tbls light brown sugar
Preheat oven to 375 degrees. Scrub potatoes, prick them several times with a knife or fork, and bake for 1 hour, or until very soft when pierced with a knife. Remove from oven and scoop out insides as soon as cool enough to handle. Place sweet potato meat into the bowl of an electric mixer fitted with the paddle attachment and add orange juice, cream, butter, brown sugar, nutmeg, cinnamon, salt, and pepper. Mix together until combined but not smooth, and pour into a baking dish.
For topping, melt the butter in a skillet over medium-high heat. Add apple wedges and brown sugar and cook for about 5 to 10 minutes, until lightly browned on both sides. Place on top of sweet potatoes. Bake for 20 t0 30 minutes, until heated through. Serves 8.
Ingredients:
• 1 large package lime Jello
• 1 small package lemon Jello
2 cups hot water
• 2 1/2 cups crushed pineapple, undrained
Directions:
• 1 cup evaporated milk
1 cup mayonnaise
• 1 1/2 cups small curd cottage cheese
• 2 tbls horseradish
• 1 cup chopped celery or chopped nuts
Dissolve Jello in hot water. Add crushed pineapple with juice. Allow to cool. Add remaining ingredients and mix well. Chill until set. Makes 12-14 servings Note: Use individual molds per each guest or one large decorative mold.
This salad was served at a birthday luncheon for Carolyn Snow, a longtime Atascadero resident. Her husband, Roland, was a captain of the Atascadero Fire Department, and later was the chief of the Fire Department in San Miguel. This is an old family recipe.
APRIL 2
ATASCADERO FARMERS MARKET 8TH ANNIVERSARY
SUNKEN GARDENS, ATASCADERO 3-5:30pm
Get fresh and locally grown produce every Wednesday at the Atascadero’s Farmers Market in the beautiful Sunken Gardens.
APRIL 4-13
TINY BEAUTIFUL THINGS
PLYMOUTH CONGREGATIONAL FELLOWSHIP HALL
Fridays & Saturday 7:30pm Sundays 2pm matinees 1301 Oak Street, Paso Robles Presented by the Wine Country Theatre and based on Cheryl Strayed’s book, this heartfelt play explores her time as the ‘Dear Sugar’ columnist, offering wisdom, humor, and humanity.
APRIL 5
ATASCADERO CHAMBER ANNUAL AWARDS DINNER & GALA RAVA WINES
6785 CRESTON RD, PASO ROBLES
5:30 p.m.
The Atascadero Chamber of Commerce cordially invites you to the Annual Awards Dinner and Gala at Rava Wines. This event is
the Chamber's largest and most prestigious event of the year! Celebrate the accomplishments of the local business community and those who make a difference.
TRINITY LUTHERAN SCHOOL ANNUAL GALA AND AUCTION
PASO ROBLES INN BALLROOM
1103 SPRING STREET, PASO ROBLES
5-10pm
For Details and Tickets visit: Auctria.events/casinoroyale2025
APRIL 10
ECHO EMPTY BOWLS
ATASCADERO
9315 PISMO AVE. ATASCADERO 11am-1pm
Enjoy delectable soups, artisan breads and take home a handmade ceramic bowl as your souvenir. Enjoy music while you visit with community members and supporters of ECHO. Celebrity servers will reprise their role to serve you. Take home an artisan ceramic bowl.
APRIL 19
PARTY FOR THE PLANET CHARLES PADDOCK ZOO 10am-3pm
The Annual “Party for the Planet” Earth Day Celebration is a fun
EVENT DETAILS ARE SUBJECT TO CHANGE verify prior to attending.
way for children of all ages to experience interactive adventures, hands-on activities, exhibits by sustainability-conscious businesses, plus a variety of educational demonstrations. Party for the Planet activities are included with General Admission.
APRIL 24
ECHO EMPTY BOWLS
PASO ROBLES
1130 PINE ST. PASO ROBLES
5pm-7pm
New this year is our Paso Robles Evening Reception hosted by Studios on the Park. Enjoy an evening of soup tastings, curated wine selections, studio art and live music. Take home an artisan ceramic bowl.
APRIL 25-27
MORRO BAY KITE FESTIVAL
101 COLEMAN DRIVE, MORRO BAY
The Morro Bay Kite Festival is a free family event featuring colorful kites near Morro Rock. Free parking available at designated lots.
APRIL 26
CITYWIDE YARD SALE
ATASCADERO
8am-2pm
For more information on how
you can participate or for shopping information, go to atascaderoyardsale.com
VINTAGE SIDECAR RENDEZVOUS, RECYCLED TREASURES, ANTIQUE MOTORCYCLES & SIDECARS, BRITISH CARS & PR COMIC BOOK EXPO DOWNTOWN PASO ROBLES 9am-3pm
For more information or vendor forms, call the Downtown Paso Robles Main Street office at (805) 238-4103.
APRIL 27
JR. CEO BUSINESS DAY SUNKEN GARDENS, 6505 EL CAMINO REAL ATASCADERO 11 a.m.-2 p.m. Atascadero Chamber Jr. CEOs showcase and sell their entrepreneurial creations, bringing their business ideas to life for the community to enjoy!
APRIL 26-27
WINE 4 PAWS WEEKEND NORTH COUNTY
Support homeless pets by shopping or tasting at 80+ SLO County businesses April 26-27, with 10 percent of sales benefiting Woods Humane Society!
Wednesdays Saturdays Tuesdays Saturdays
ATASCADERO 6505 EL CAMINO REAL, ATASCADERO, CA 93422 3pm - 6pm TEMPLETON CROCKER ST & 6TH ST, TEMPLETON, CA 93465 9am - 12:30pm PASO ROBLES 11TH & SPRING, PASO ROBLES, CA 93446 9am - 11am
PASO ROBLES: COUNTY FARM & CRAFT MARKET 11TH & SPRING, PASO ROBLES 9am - 1pm
By Hayley Mattson
Aheartbreaking hit-and-run incident has left the Atascadero community in mourning after 11-year-old José Gutiérrez was fatally struck by a vehicle on the afternoon of March 14. The Atascadero Police Department (APD) quickly launched an investigation, leading to the arrest of 31-year-old Zachary Bernal of Atascadero in connection with the fatal collision.
The accident occurred in the 10800 block of El Camino Real, where witnesses reported seeing a gray Dodge Ram hit José before fleeing the scene. Emergency responders arrived quickly, but the young boy succumbed to his injuries. Law enforcement officers immediately initiated a search for the suspect and the vehicle, deploying drones and closing a portion of El Camino Real between El Bordo Avenue and The Knolls at Avenida Maria.
Following an extensive investigation, authorities identified Bernal as the registered owner and driver of the vehicle. The 2003 Ford F-150 believed to be involved was later found abandoned behind an apartment complex near the crash site. Bernal was taken into custody and now faces multiple charges, including vehicular manslaughter while intoxicated, felony hit-andrun resulting in death or injury, and possession
of a controlled substance (fentanyl). The San Luis Obispo County Superior Court has also added a special allegation of fleeing the scene to Bernal’s charges. His bail is set at over $1 million.
Bernal appeared in court on March 19, pleading not guilty to the charges. The courtroom was filled with grief as José's family members broke down in tears upon seeing the suspect. José's father had to be restrained by family members as emotions ran high during the proceedings.
In response to the tragedy, Atascadero Unified School District Superintendent Tom Butler confirmed that José was a student at Atascadero Middle School. Grief counseling services have been made available to students and staff to help them cope with the devastating loss. At the school district meeting on March 18, board trustees and members of the community expressed their condolences to José's family and friends.
A growing memorial has been set up along El Camino Real, where members of the community have gathered to pay their respects.
On March 15, a vigil was held, drawing in mourners who brought flowers, candles, and toys to honor José.
José’s mother, Maria Orozco, shared heartfelt words about her son, “José was a very good boy, very noble, who liked to help others. He always
made sure his friends had what they needed, and he was loved by so many people.”
The Atascadero community has rallied around the Gutiérrez family, offering emotional and financial support. A GoFundMe campaign was launched to help cover the costs of transporting José’s body to Mexico for his memorial service. “We are raising funds for our late son, who was injured in an accident,” said family member Gabriela Gutiérrez in the fundraiser post. “Anything you can donate will be a huge help.” The campaign has raised over $21,000 to assist the family with expenses.
Local businesses have also stepped in to help. The Creston House and General Store in Creston launched a fundraiser, pledging to donate $5 for every pizza sold over a 10-day period. On the first day alone, the pizza fundraiser generated $438. Proceeds will help Maria Orozco travel to Mexico to lay her son to rest.
This tragic event has left a deep impact on Atascadero, serving as a painful reminder of the devastating consequences of impaired and reckless driving. While the legal process moves forward, the loss of young José Gutiérrez has left an indelible mark on the hearts of all of us.
As the community continues to grieve, their support for José’s family stands as a testament to the love and unity that binds Atascadero together.
