Guest House Grill
Photo courtesy Guest House Grill
Something Worth Reading • Publisher's Letter
BEST OF 2025
Welcome to our annual Best of North SLO County Readers Poll Winners special edition of Atascadero News Magazine! This issue is all about celebrating the small businesses that make our communities thrive — the places you love, the people you trust, and the services that keep our region vibrant. Every vote cast by you, our dedicated readers, is a testament to the businesses that go above and beyond to serve our community.
A few years ago, we began spotlighting some of the winners in greater detail. Our selection process includes long-time advertisers, multiple-year winners, and those who have invested in advertising to share their stories. While we can’t feature every incredible business, we deeply appreciate each one, knowing that behind every storefront, every service, and every product is an individual — or a family — pouring their heart into their work. Owning a business is not for the faint of heart. It requires resilience, passion, and a willingness to weather the storms. As business owners ourselves, we understand the sacrifices and joys that come with the journey.
Local businesses are the foundation of our economy. Studies show that for every dollar spent at a small business, about 67 cents stays within the local community — supporting jobs, schools, and essential services. These businesses are more than just places to shop; they are gathering spaces, sponsors of youth sports teams, and key contributors to the unique character of North SLO County.
As a small business owner this past year has been one of the most challenging for us yet — perhaps even more difficult than the pandemic years. Economic shifts, industry changes, and an evolving media landscape have tested us. But through it all, our mission remains the same: to celebrate, support, and uplift the people and businesses that make our region extraordinary. With renewed focus and strategic changes, we look forward to a bright future.
To our advertisers — thank you. Your trust and support allow us to bring this magazine to our readers each month. Without you, we wouldn’t have our dedicated team of writers, designers, and storytellers who love this community as much as you do.
With this 12th Annual Best of North SLO County, we celebrate all of the winners alongside you. Thank you for supporting our local businesses, participating in our Readers Poll, and for being the best readers of 2025! We couldn’t do this without you.
Thank you for being part of our journey. Here’s to another year of supporting local, celebrating success, and building a stronger community together!
Hayley and Nic Mattson
if thou wouldest win immortality of name, either do things worth the writing, or write things worth the reading.
— Thomas Fuller,
1727
This month’s edition of Paso Robles Magazine is brought to you by all the local advertisers that fill our pages. Thanks to them, we are able to bring you your local Hometown Magazine.
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DIRECTORY TO OUR ADVERTISERS
A Heavenly Home ................... 23 (805) 296-3239 aheavenlyhomepaso.com
Andy's Awesome Arcade.......... 43 (805) 466-7888 andysawesomearcade.com
Atascadero 76 Gas Station ....... 21 (805) 466-6042
Bell's Plumbing 59 (805) 466-1610
Bloom N Grow Florist .............. 45 (805) 460-6233 bloomngrowca.com
By The Sea Productions ........... 26 (805) 776-3287 bytheseaproductions.org
California Mid State Fair ............ 3 (805) 239-0655 midstatefair.com
Central Coast Pediatrics ........... 55 (805) 434-3796 centralcoastpediatrics.net
Central Coast Renovations....... 61 (805) 466-5419 cccrinc.com
Chandra Corley Massage Therapy .................... 15 (805) 441-3989 benchantedmassage.com
China Gourmet Restaurant 2 (805) 238-9229 thechinagourmet.net
Citywide Yard Sale 67 Atascaderoyardsale.com
Cuesta ConcordCollegeChorus 13 (805) 591-6200 cuesta.edu
Davis Body Shop 63 (805) 239-8752 davisbodyshop.com
Deep Steam Carpet and Upholstery Cleaners ......... 23 (805) 466-1248 deep-steam.com
EECU - Educational Employees Credit Union 39 (800) 538-3328 myeecu.org/home/home
El Camino Veterinary Hospital 57 (805) 466-6677 elcaminovet.com
Epoch Estate Wines 37 (805) 237-7575 epochwines.com
Ferrell's Auto Repair 61 (805) 466-1004
First Call Plumbing ................... 9 (805) 470-7222 first-call-plumbing.com
Five Star Rain Gutters 38 (805) 461-3283 fivestarraingutters.com
Gather Natural Market 49 (805) 460-7400 gathernaturalmarket.com
Hedges Insurance 9 (805) 466-9048 hedgesinsurance.com
Jeffry's Wine Country BBQ 47 (805) 369-2132 jeffryswinecountrybbq.com
Just Baked 36 (805) 369-1554 justbakedslo.com
Kenneth's Heating & Air 17 (805) 460-9305 hvacatascadero.com
La Parrilla 47 (805) 538-5022 laparrillataqueria.com
Lemos Feed & Pet Supply 43 (805) 466-5378 lemospet.com
Malik Real Estate Group 4,5 (805) 466-2540 malikrealestate.com
Mathnasium - Atascadero/ Paso Robles ............... Back Cover (805) 436-3040 mathnasium.com
Mid State Roofing ................... 63 (805) 239-4054 roofwithmidstate.com
Mike Dean's Auto Repair ......... 21 (805) 462-3947
Native Landscape Creations 63 (805) 610-8672 nativelandscapesinc.com
Nicholas Medieros CPA 41 (805) 466-7249 esterobaycpa.com
Nick's Painting 17 (805) 788-8620 nickspaintingca.com
North County Pilates 26 (805) 466-9642 nc-pilates.com
North County Restaurant Group .................... 34
O'Connor Pest Control ............. 21 (805) 466-1510 oconnorcentralcoast.com
Odyssey World Cafe ................ 21 (805) 237-7516 odysseyworldcafe.com
Optometric Care Associates ..... 11 (805) 466-6939 oca2020.com
Pambrun Bracing .................... 51 (805) 466-1064 pambrunbracing.com
Peace of Mind Massage Therapy 15 (818) 625-7490 peaceofmind-massage.org
Rava Wines 36 (805) 238-7282 ravawines.com
Salus Integrative Medicine 53 (805) 226-5190 salusintegrativemedicine.com
San Luis Obispo County Office of Education - SLOCOE ................. 11 (805) 543-7732 slocoe.org
Shift'N Gears Garage ............... 17 (805) 977-5951 shiftngears805.com
Shop Little Cousins ................. 51 (805) 242-3558 shoplittlecousins.com
Solarponics ............................... 9 (805) 466-5595 solarponics.com
Specs by Kyla ..........................
(805) 460-7575 specsbykyla.com
State Farm Insurance-Office of Courtney Morrow
(805) 434-5933
Steam Pro Carpet Care ............. 63 (805) 466-7777 steamproatascadero.com
Story Termite & Pest Control ....
(805) 347-4707 storytermite.com
Teresa Rhyne Law Group .........
(805) 991-7433 teresarhynelaw.com
The AutoBahn .........................
(805) 434-2200 mercedesautobahn.com The Natural Alternative ...........
(805) 237-8290 naturalalternativenutrition.com
Tidwell Bookkeeping Services . 41 (805) 462-8608 tidwellbookkeeping.com
Tobin James Cellars. 7 (805) 239-2204 tobinjames.com
Tree of Life
(805) 461-3405 treeoflifepsc.com
Tyndall Tile ............................. 23 (805) 556-7900 tyndalltile.com
COLONY BUZZ
The El Camino Real Downtown Safety and Parking Enhancements Project: Where are we in the process?
The El Camino Real Downtown Safety and Parking Enhancements Project (ECR Project) kicked off in June of last summer,
and since then, the improvements to downtown Atascadero have been steadily moving toward completion. The project will bring over 100 new parking spots, pedestrian-friendly streets, and a new look to El Camino Real. Originally slated for completion in late spring of this year, the project will now be completed sometime this summer.
"The current scheduled end of working days is Summer 2025," said Deputy Director of Public Works, Principal Civil Engineer Ryan Hayes. "There are always minor delays due to unavoidable conflicts and rain days that will extend this timeline. The City continues to anticipate the project will be complete before summer."
The bulk of the work impacting traffic will also be finished in the summer of 2025, which continues to include roadway excavation, concrete median work, and more. Hayes states that the rest of the work that will follow will have less impact on the public and will include placing pavers, installing lights, landscaping, and completing irrigation. However, many parts of the ECR Project have already been completed.
"All sewer main replacement and lateral connections are complete, and all edge improvements are complete (new sidewalk, driveway approaches, curb and gutter)," Hayes said. "Between Highway 41 and Traffic Way, median concrete work is approximately 90% complete. All new electrical conduit and light foundations are installed, and irrigation conduit is installed. Within the next two weeks, the contractor is expected to complete the concrete work up to Traffic Way, which will allow the subcontractors to begin the installation of pavers, lights, landscaping, and irrigation through this segment."
There is still work to be done south of Traffic Way, which includes the installation of pavers, lights, landscaping, and irrigation. There will also be the final mill and asphalt overlay of the roadway. North of Traffic Way, installation of median curbs and planters will begin. The project hasn't seen any significant changes since it started, but there have been a couple of small ones here and there.
"As with any construction project, there have been a number of small changes that are
necessitated by unexpected field conditions," Hayes added. "For example, a section of the new sewer main was deepened to avoid the old El Camino Real curb and gutter, which was not removed but just buried when the road was widened to its current width."
He went on to add that because of Atascadero's over 100-year history, a lot of the changes and past improvements tend to lack records. Some of those include existing and abandoned utilities in the roads of El Camino Real. Even with extensive research in the project design phase, unknown obstacles have popped up during construction, which required design adjustments.
"Probably the most significant obstacle the project has faced is the discovery that the existing electrical conduit and wiring to the sidewalk streetlights had deteriorated to the point that it was unable to be utilized for this project. Subsequently, all new electrical conduit and wiring will be installed within the next month under a separate contract to allow the lighting to function upon project completion," continued Hayes.
During the construction process, The city
has welcomed input from the community and local business owners and has used that feedback to make minor changes and adjustments when possible to make sure that access to downtown businesses is always safe and reliable. Hayes also stated that there might be small adjustments after the ECR Project is completed to meet the needs of the community, including the number, location, and size of loading and dropoff zones.
"This is a massive, transformational project for Atascadero. As such, the City appreciates the patience and partnership with residents and downtown business owners throughout the process. The contractor and construction management team have done an excellent job minimizing impacts to the extent possible, but ultimately, the understanding of the business owners has been critical and cannot be emphasized enough," concluded Hayes.
SLO County Wine Country raises a glass at 17th Annual Wine 4 Paws
Wine 4 Paws, the 17th annual, weekendlong wine country fundraiser for the dogs and cats at Woods Humane Society, returns
to SLO County on April 26 and 27. More than 75 wine, cider, olive oil, dining, and other businesses throughout the county will donate 10 percent of their proceeds from the weekend to support dogs and cats in need.
The event, which has raised more than $700,000 for homeless pets at Woods Humane Society since it began in 2009, commences with the annual Hayseed & Housdon Kick-Off Party on Friday, April 25, at Cal Coast Beer in Paso Robles. The full weekend’s lineup includes wine tasting, special wine sales, and unique ticketed events such as paint your pet parties, wine-paired dinners, vineyard dog walks, wine-blending seminars, and more.
Wine 4 Paws event details and participating businesses can be found at Wine4Paws.com
Woods Humane Society is located at 875 Oklahoma Ave., San Luis Obispo, and at 2300 Ramona Road, Atascadero, and is open to the public daily from 12 to 5 p.m., with adoption hours from 12 to 4 p.m. For more information about Woods, visit WoodsHumane.org or call (805) 543-9316.
into
March:
SEvents, Shopping, and Fresh Finds
ANGELA CISNEROS
pring equinox officially arrives on Thursday, March 20, which means that on this day, both hemispheres of the Earth receive an equal amount of sunlight. For Atascadero, it means the warm and sunny time of the year is just beginning (we could always use more rain on the Central Coast, though), and there are fun things to do!
Green Omen Apothecary has another great evening event on March 5 from 6 to 7:30 p.m. with Tea and Music Therapy. Experience hands-on music creation alongside insights into Music Therapy presented by a Board Certified Music Therapist. Savor a complimentary tea from Green Omen while engaging in this informative and enjoyable, all-ages event! Please see their website for tickets and information.
The Central Coast Craft Beer Festival returns on March 22 from noon to 4 p.m. in downtown Sunken Gardens! Enjoy samples from over 55 independently owned craft breweries, ciders, seltzers, kombucha, and wineries from all over California. Don’t forget to bring your skills for the mega-sized beer pong, along with other lawn games. Of course, there will be a variety of merchants and food vendors to choose from.
This time of year can also be referred to as Spring Cleaning and can be a time of reorganizing your home, donating things you aren’t using anymore, and
refreshing your home with things that bring you delight! Atrium Mercantile is a great place to find tables and decorations for your home. It has a cozy warehouse vibe with unique pieces that will be a statement in your home. Kelly Archer Interiors is the only store in town where you can buy custom, hand-crafted upholstery, and case goods from brands like Taylor King, Rowe, Century, and Four Hands. Their showroom downtown is a great place to see some of those pieces and design a plan for your home with their staff.
Are you eating more healthy in 2025? Atascadero Farmers Market is the place for you! Every Wednesday from 3 to 5 p.m. in the Sunken Gardens, you can find in-season vegetables and fruit, plus fresh baked bread, pies, and sometimes, tamales. After a winter of staying inside, it is nice to get out and walk the market with friends. If you still feel a bit chilly, you can always get a hot beverage at Malibu Brew, Green Omen Apothecary, or AMSTRDM Coffee House.
For me, March is my birthday month! I have a gift card to Dewy Rose Clothing Co. that I got for Christmas that is burning a hole in my pocket! I am looking forward to some new dresses. The other thing that I like treating myself to is a new-to-me book from the Book Odyssey. It is so peaceful walking around the store, looking for particular books, and discovering new reads. I have goals to have a library in my home one day, and since books don’t collect themselves, I must do the work! I hope your March is enjoyable downtown Atascadero!
Women's Health
During the Month of March
March this year at the Natural Alternative is Women's Health Month! We'll be offering 20 percent off Derma E's skin care and Life Seasons female supplement products.
If you are looking for clean and affordable skincare or are already a fan of Derma E, we carry many of their products. They have lots of different product lines for many different needs, including antiaging, hydrating, anti-acne, and more. With the season changing, it's important to take care of your skin and keep it hydrated. Their anti-aging and Vitamin C products are great options for keeping your skin healthy year-round.
Life Seasons is a great supplement brand that offers many different health options for women. Whether you need menopause support, incompetence, PMS support, libido, or mood support, ask us about their products, and we would be happy to assist you in finding one tailored to your needs.
One of the most important topics regarding women's health are hormones and keeping these levels balanced. If you are going through menopause, Pausitivi-T is a great product with a blend of many different herbs such as black cohosh, chaste berry, and wild yam. This product can potentially nourish the tissues affected by hormonal changes, ease hot flashes and
sweating, support a healthy reproductive system, and balance hormone levels.
If you're dealing with menstruation discomforts — other known as PMS — such as mood swings and cramps, Life Seasons has formulated a blend called PreMense-T. It contains herbs such as chaste berry, cramp bark, and dong quai, which can nourish your reproductive organs, support circulation, ease breast tenderness as well as menstrual cramps, and promote normal menstrual cycles and hormone balance.
We are excited to announce that we will be offering a perfume-making class on Wednesday, March 19, and Saturday, March 22! A roller bottle, carrier oil, essential oils options, and organic flowers are included. It is $20 per entry and $7 per extra perfume. Call to register today!
We'd also like to remind you to check out our NEW Natural Alternative Marketplace at 1191 Creston Road #113 here in Paso Robles! We hope to see you there, but otherwise, make sure to swing by the shop at 1213 Pine St. in Paso Robles to take advantage of these discounts. Have a wonderful March, The Natural Alternative Team Shop online with us today at NaturalAlternativeNutrition.com or visit us on Instagram and Facebook
THE INFORMATION CONTAINED HEREIN IS FOR EDUCATIONAL PURPOSES ONLY AND DOES NOT SUBSTITUTE FOR MEDICAL COUNSELING WITH A HEALTH PROFESSIONAL.
THE INFORMATION CONTAINED HEREIN IS EDUCATIONAL PURPOSES ONLY AND DOES NOT CONSTITUTE DIAGNOSIS, PRESCRIPTION OR TREATMENT AND IS NOT INTENDED TO BE USED AS A SUBSTITUTE FOR MEDICAL COUNSELING WITH A HEALTH PROFESSIONAL.
THE INFORMATION CONTAINED HEREIN IS FOR EDUCATIONAL PURPOSES ONLY AND DOES NOT CONSTITUTE DIAGNOSIS, PRESCRIPTION OR TREATMENT AND IS NOT INTENDED TO BE USED AS A SUBSTITUTE FOR MEDICAL COUNSELING WITH A HEALTH PROFESSIONAL.
NEW CHAMBER MEMBERS
805 Flowers
805flowers.com
Central Coast Polishing & Restoration
centralcoastconcretepolishing.com
Cherent Ranch Studio brentkeast.com
Fancy Filly (805) 674-0413
RAD Juice (Organic Pressed Juice) radjuices.com
RUMOR
rumorslocal.com Serv Solar servsolar.com
The Little Details (Alterations) instagram.com/thelittledetails_ clothing
Visit SLO CAL slocal.com
JR. CEO:
EMPOWERING TOMORROW’S ENTREPRENEURS IN OUR COMMUNITY
By Josh Cross • CEO/President Chamber of Commerce
At the Atascadero Chamber of Commerce, we’re passionate about investing in our community’s future, which starts with empowering the next generation of entrepreneurs. That’s why we’re thrilled to announce the launch of our Jr. CEO program for 2025!
If you’re new to our Jr. CEO program, it’s a six-week digital education course starting on March 5, that is designed to teach kids the foundational skills and knowledge they need to launch their own businesses. Information from these courses are presented at a Junior High learning level, but children 6-16 are welcome to participate! While this program is directed toward kids in Atascadero, families across the county are also welcome to participate.
The Jr. CEO program covers five essential areas of business:
• Business Fundamentals
• Cost Models
NEW NORTH COUNTY LATINOS IN BUSINESS MEMBERS
Suprema Meat Market supremameatmarket.com
Monarca Restaurant monarcarestaurant.online
Siena & Hope Bistro (805) 434-8229
• Safety & Food Preparation
• Marketing & Customer Service
• Money Management
The program culminates in an exciting “Jr. CEO Business Day,” where our Jr. CEOs put their newfound knowledge into action and open their own businesses in Atascadero for one day. It’s a hands-on experience that builds confidence and fosters a love for entrepreneurship.
Enrollment for the 2025 Jr. CEO program is now open! Tuition is just $25 per student or $40 per family. Give your child of entrepreneurial skills and empower them to shape their future. Together, let’s foster the next generation of business leaders in Atascadero!
UPCOMING
Rava Wines
PROGRAMS & EVENTS
THE GEARHEAD CORNER!
It’s March! That means St. Patrick’s Day is here and what’s more festive than a lucky four-leaf clover?!
WIt’s Jimmy and Leigh-Ann from Shift’N Gears in Paso Robles. We’re back again to share some easy maintenance tips and reminders. We are your full-service, family-owned and operated auto repair shop; come see how we SHIFT customer expectations every day! Or call in and talk to Jimmy on Gear Head Radio every Saturday at 9 a.m. on KPRL 99.3 FM 1230 AM. We love our community and our customers; one of our main goals is not just to keep everyone safe but happy and empower the local economy.
What are four easy important things you can check on the clover of car care?
Brakes, Belts, Batteries and Bulbs:
Many drivers underestimate their importance. Let’s see how a little attention can save you from big headaches.
Brakes: Your Guardians
Here’s a tip: If you hear squealing or grinding when braking, it’s your car crying for help! That’s metal on metal. Feel vibrations when braking? Your rotors are most likely warped and no longer working effectively. And remember, healthy brakes mean shorter stopping distances and safer roads for everyone.
Belts: Keeping Things Moving
The serpentine belt, for example, keeps your alternator, power steering,
and air conditioning running smoothly. Some vehicles have multiple belts for each system. Meanwhile, timing belts ensure your engine’s valves and pistons are perfectly synchronized. A snapped belt can leave you stranded or, worse, cause major engine damage. Most belts need replacing every 60,000 to 100,000 miles, but a quick inspection for cracks or fraying can help you avoid unexpected breakdowns.
Batteries: You’ve Got The Power
Your car’s battery is its lifeline, delivering the power needed to start the engine and run electrical systems. Watch for signs like slow engine cranks or dim lights, get your battery tested annually. Most batteries last 3 to 5 years.
Bulbs: Let There Be Light
Ever driven behind a car with a brake light out? Not only is it annoying — it’s dangerous. Regularly check all your lights — headlights, brake lights, turn signals, and even license plate lights — to ensure they’re shining bright. Replacing a bulb is usually quick and inexpensive and can help you avoid a ticket.
Pro Tip: Preventive Care Saves the Day
Remember, happy cars make for happy drivers — IT’S NOT ALL LUCK. So don’t let brakes, belts, batteries, or bulbs take a backseat in your maintenance routine — your car (and your passengers) will thank you!
Atascadero Celebrates Family Traditions with Sold-Out Mother-Son and Father-Daughter Dances
For nearly 20 years, Atascadero’s Father and Daughter Sweetheart Dance has been a cherished tradition, bringing dads and daughters together for a night of fun. This year, the city added a new event to its lineup: the inaugural Mother and Son Dance, which took place on Friday, January 31, at the Pavilion on the Lake. The community eagerly embraced the new tradition, selling out the event and filling every corner of the Pavilion with excitement.
Recreation Coordinator Ashley Zamora, who organized both dances, was thrilled with the response. “I’m giving the community what they’ve been asking for for the last couple of years. I thought, well, we’ll see if we can pull it off, and I think we did,” she said.
The theme, “Love You to the Moon and Back,” set an elegant, under-the-stars atmosphere for both dances. Mothers and sons dressed up for the occasion, taking photos with a stunning crescent moon backdrop before hitting the dance floor. There were also games like cornhole and plenty of space for the boys to enjoy balloon fights and breakdancing.
Just a week later, on February 7 and 8, the tradition continued with the Father and Daughter Sweetheart Dance. The Friday event catered to younger daughters, while Saturday welcomed the older crowd. As always, the dance sold out, with families eagerly awaiting ticket sales each year.
“This is our seventh year with my oldest and three years for my little one,” said father Antonio Anaya. “It’s always a big day for us.”
Both events, led by Zamora and supported by local sponsors, brought families together for unforgettable memories. Due to overwhelming success, both the Mother and Son Dance and the Father and Daughter Sweetheart Dance will return in 2026.
Photos by Rick Evans/ANM
Member of the Month:
Janet Tullock
By Camille DeVaul & Lynne Schmitz
For over 100 years, women have been coming together to discuss and advocate for agriculture.
Since the group's inception as the Farm Home Department in 1923, the San Luis Obispo County Farm Bureau Women have played a vital role in promoting farm values, improving nutrition, and raising funds for community initiatives. Today, it remains the only active chapter of its kind in California.
Each month, the San Luis Obispo County Farm Bureau Women (SLOFBW) will be working with Atascadero Magazine to honor one of their members whose contributions have strengthened the agricultural community. This month, we highlight Janet Alene Brown Tullock.
Born and raised in Paso Robles, Janet grew up surrounded by the charm of small-town life. After graduating from Paso Robles High School in 1962, she took a job at Central Savings. One fateful night, at a dance at the Paso Robles USO building, she met Bob Tullock, a Cal Poly student from Templeton. Sparks flew, and by September 8, 1962, they were married.
Their journey together took them across the country and around the world. Their first two daughters, Judy (1963) and Peggy (1965), were born in San Luis Obispo. In 1967, after Bob earned his degree, the young family packed up and moved to Indiana, where Bob pursued his Ph.D. in Soil Chemistry at Purdue University.
California called them home once again, leading them to Norco, where Bob taught at Cal Poly Pomona. Soon, another move brought them back to San Luis Obispo, where their third daughter, Terri, joined the family in 1972. In 1985, the family relocated to the Yemen Arabic Republic for two years while Bob worked on a horticulture improvement project. When their time abroad came to an end, they returned to California, eventually building their forever home in 1995 on land that has been in Janet’s family since 1862.
With a small orchard, plenty of space for family gatherings, and seven beloved grandchildren, Janet’s life has been rich with love and tradition. Agriculture has always been part of her heritage. Both her parents and in-laws were members of the San Luis Obispo Farm Bureau, and the women in
her family — her mother, mother-in-law, and sister — were active members of Farm Bureau Women. In 1996, Janet joined the group herself and quickly found a passion for its mission.
She loved the camaraderie of like-minded women dedicated to supporting agriculture and education. Over the years, Janet and her sister Pat took charge of organizing the Farm Bureau Women’s booth at the County Fair and managing sales of their famous bean soup mix — something Janet still oversees today. These days, the group continues its tradition of community involvement, greeting visitors at the California Mid-State Fair on Farmers and Cattlemen’s Day and setting up booths at the Three Speckled Hens antique shows in April and September. Every dollar they raise goes toward scholarships for local students pursuing higher education.
San Luis Obispo Farm Bureau Women meet every second Monday of the month from September through June. If you're inspired by these stories and would like to learn more about becoming involved, contact Susan Sonne at (805) 610-1375 or shortsuecakes@gmail.com
Studios on the Park celebrates Stacie Jacob at Sweet Art Fundraiser
Advocate Honored For Playing Key Role In Branding Paso Robles As A Wine And Tourism Hub
By Camille DeVaul
For the past 14 years, Studios on the Park has brought the community together to celebrate the arts and honor outstanding local leaders. This year, the annual Sweet Art Fundraiser highlighted Stacie Jacob, a well-known advocate for Paso Robles’ tourism and wine industries.
“Our Sweet Art 2025 Fundraiser celebrated local community leader Stacie Jacob and her passion for Paso,” said Anne Laddon, founder of Studios on the Park.
Studios on the Park, a 501(c)(3) nonprofit, is dedicated to making art accessible to all through education and interactive experiences. The organization provides a unique open studio environment, hosting regional and international artists, educational programs, and a gift gallery supporting arts programming for all ages.
“Lots of generosity among the people that donated wine and auction items and it was fantastic,” Laddon added about the event.
Jacob was celebrated with a Sunset Fundraising Soirée held at Sensorio on Tuesday, February 11. Over 150 attendees enjoyed a private evening surrounded by Bruce Munro’s light installations, including Field of Light, Light Towers, Gone Fishing, Fireflies, and Dimensions. Guests sipped cocktails, savor hearty appetizers and desserts, and celebrate Jacob’s work in a dazzling setting. The event encouraged festive cowboy couture attire, inviting guests to embrace the spirit of Paso Robles.
Jacob, a seasoned marketing and public relations professional, has played a significant role in shaping Paso Robles’ brand as a premier wine and tourism destination. She is the President & CEO of Travel Paso and founder of Solterra Strategies, a firm specializing in branding and event management. Jacob’s work extends to collaborations with top industry names such as World of Pinot Noir, Presqu’ile, and McPrice Myers.
“Every year we honor a community leader who has been partly responsible for why the arts and culture is growing in Paso Robles,” Laddon said of the event.
Before leading Solterra and the Paso Robles Wine Country Alliance, Jacob worked with Visit San Luis Obispo County, the Washington Wine Commission, and the global public relations firm Fleishman Hillard. Locally, she serves on the boards of REACH and the SLO County YMCA. Jacob was named a 2023 Wine Industry Leader by WineBusiness Monthly and has received several other accolades for her work. The Nebraska native, who grew up in a small farming community, graduated from the University of Nebraska-Lincoln’s agricultural journalism program.
Proceeds from the event support all of the opportunities that Studios on the Park brings to the community. Later this year, they are looking forward to announcing some more fun and lively fundraisers to fund their efforts. For more information on Studios on the Park and upcoming events, visit studiosonthepark.org
“ISaxum’s Next Outreach
Wind-blown Cayucos Ridge Vineyard
’ve had my eye on this particular spot — knew what I wanted — for 15-plus years,” said Justin Smith of his newest vineyard in Cayucos. He smiled: “I’d drive and sneak around, didn’t have permission from owners, to steal chantrelles.”
The mushroom pincher is also the renowned winemaker and owner of the storied Saxum Vineyards, home to Paso’s original cult wines, tucked in the Willow Creek District. Consistently gathering 100-point scores from wine critics, Saxum’s bold and structured Rhône-centric blends are available by allocation only with a long wait list.
With his new spot, Smith has added a sibling to Saxum’s portfolio, wines from Cayucos Ridge, located in the San Luis Obispo (SLO) Coast AVA.
On a clear January afternoon, Smith drove me to Cayucos Ridge to visit his vineyard planted in 2018. As he turned onto Old Creek Road, he recalled that he was drawn to the area’s calcareous shale and marine deposits.
“It’s in this one little spot and there’s all this open land,” he enthused. “I always thought there’s a potential for growing grapes here.”
That untapped spot is the 160-acre ranch that Smith acquired in 2017. It is perched at 1,700 feet elevation along the ridge line of the Santa Lucia Mountain range.
As he drove along the Old Creek Road, flanked by a forest of oak, bay, madrone and maple trees, the Paso Robles native expounded on the area’s historical background. A wagon trail once came through here from Cambria to Templeton. There was a way station and a spring for passing travelers and their horses. In this virgin, never-logged land, a road was eventually built.
“They put in an oil pipeline which runs through the properties of Tablas Creek and Halter Ranch vineyards up to San Ardo,” said Smith.
Smith kept his eye on the property, so when it came on the market, “I jumped on it,” he said. The 600-acre property was divided into four parcels, three of which were for sale. However, the fourth parcel, the one Smith wanted was not. Smith was persistent, though, and finally made an offer the seller couldn’t resist.
From the gated entry at 1,300 feet elevation, a one-mile drive brought us to the hilltop with a spectacular coastline below us. The Instagrammable spot offered a sweeping view from Morro Rock and Edna Valley’s Santa Lucia range to Cambria.
Pointing to the 12-acre own-rooted Syrah vineyard planted to Estrella clone, Smith continued: “One side of the vineyard is tapered toward Cayucos and the other side into Templeton. We are in the middle of the Templeton Gap. You can imagine the wind going in both ways. It’s pretty extreme.”
Extreme is the keyword for vineyards planted on a wind-blown hilltop 4.5 miles from the ocean. “When we first planted we didn’t know what it was going to be,” Smith recalled. The unpredictable 60-miles-perhour wind can blow in anytime of the day (or night).
While fierce wind is a challenging factor, the upside is milder temperatures and substantial rainfall.
In this cool climate, slow fruit ripening allows for more hang time and the alcohol level is lower than the wines from Willow Creek. Although not certified, Smith and his vineyard team follow organic and regenerative
practices, among them no till or pesticides.
Back in the Willow Creek District, we found ourselves at the deep end of the Saxum winery cave backed by a dramatic wall of exposed fractured rock.
We were ready to savor 2021 vintages of Cayucos Ridge 100% Syrah from SLO Coast AVA alongside two of Saxum’s Syrah-driven wines from Willow Creek District AVA.
“There’s not a night or day difference,” Smith commented on the distance between the two vineyards. “One is more spice-driven and the other more fruit-forward.”
Indeed, distinctive savory notes and black pepper embrace the powerfully structured Cayucos Ridge Syrah, influenced by the aromas of the surrounding chaparral. Commenting on the inky-dark color, Smith mused: “We’ve never seen anything like it. It was so black when we harvested it.”
From Willow Creek AVA’s prized James Berry vineyard planted in 1990 and sought after by many local winemakers, we tasted two Syrah-dominant wines. Bottled as 82% Syrah, Bone Rock showed more structure with a hint of spice, while Broken Stones, with 54% Syrah, was more red fruit-froward, with a touch more new oak. Varieties such as Mataro, Graciano, Grenache and Petite Sirah are typical companions in Saxum blends.
Saxum’s 2024 annual production is targeted at 8,000 cases. “In 2023, it was 11,000 cases, but we want it to be more like 8,000,” Smith noted. “We’ve dropped some of our purchased fruit. Moving forward, we’ll be one hundred percent estate.”
Saxum’s estate vineyards now have extended from Willow Creek District and SLO Coast to the recent addition of York Mountain.
Justin Smith at Cayucos Ridge Vineyards in San Luis Obispo (SLO) Coast AVA. Photo by Mira Honeycutt
When I was growing up, St. Patrick's Day on March 17 was a special holiday for our family. My mother's side of the family was Irish, with the name O'Haver. Mother decorated the house with everything green (almost) and prepared a wonderful meal. I loved that tradition and the gathering of our family around the table.
For this issue, I searched several cookbooks in my collection to find recipes to share with you for your own St. Patrick's Day celebration menu. Whether you are Irish or not does not matter; it's the celebrating that counts!
Have a little fun with this first recipe by researching "Leprechauns" so you can tell their story to your family and friends. There are many tales of the wee people on the internet. So kick off your meal with a cup of green soup with nuggets of gold.
I'll end with this Irish blessing:
May your troubles be less May your blessings be more May nothing but happiness Come through your door.
Cheers!
A Taste of Ireland: Recipes and Traditions for St. P a trick’s Day
Leprechaun Soup with Nuggets of Gold
Ingredients:
• 3 tablespoons butter
1 (10-ounce) package frozen green peas, thawed
Directions:
• 1 medium head Boston lettuce, chopped
4 medium green onions, chopped (green and white parts)
Melt butter in a Dutch oven over medium-high heat. Add the peas, lettuce, and green onions to the melted butter. Cook until onions are translucent, stirring frequently. Add broth and bring mixture to a boil. Reduce heat and simmer, uncovered, until peas are tender, about 8 minutes. Working in 1-cup batches, puree broth mixture in a blender. Return the pureed mixture to the Dutch oven. Add corn and cook over medium-high heat for
• 5 cups chicken broth
1 (15-ounce) can corn kernels, drained
• Salt and pepper
1/2 cup sour cream
2 to 3 minutes or until thoroughly heated. Season with salt and pepper. To serve, ladle soup into individual serving bowls and top each with 1 to 2 tablespoons of sour cream. If desired, spoon sour cream into a plastic bag and snip one corner to pipe it onto the soup in the shape of a shamrock. Serves 5 or 6 depending on size of bowl.
This next recipe is good anytime but should be a requirement for March 17.
Corned Beef and Cabbage with Sweet Tangy Glaze Buttery Irish Cabbage
Ingredients:
1 (4-pound) corned beef brisket
• 2/3 cup backed dark brown sugar
• 2 tablespoons prepared mustard
2 tablespoons ketchup
Directions:
Bring 12 cups water to boil in an 8-quart stockpot. Add corned beef, return to boil and cook according to package directions. Remove corned beef to a cutting board and cool for about 10 minutes. Slice thinly against the grain and arrange in an open roasting pan or broiler pan, overlapping slices slightly. Preheat oven to 350 degrees. Combine brown sugar, mustard, and ketchup in small bowl; mix well. Spread evenly on top and between corned beef slices. Bake, uncovered, for 20 minutes, or
1/4 cup vegetable oil
2 heads green cabbage (about 3 pounds), cored and coarsely sliced 3/4 teaspoon sugar
1 1/2 teaspoon salt
until glaze is browned. Heat oil in stockpot over medium-high heat. Add cabbage, sugar, and salt. cook, stirring frequently with a longhandled spoon, until crisp-tender, 10 to 12 minutes. Arrange cabbage on a serving platter. Top with corned beef. If you want to serve your cabbage separately, just eliminate it from the above recipe and continue with the directions for the corned beef. Throw in some small peeled carrots to cook with the corned beef. The following recipe for cabbage will be a good substitute.
Ingredients:
• 1/2 cup unsalted cultured butter (such as Kerrygold) (4-ounces), divided
• 1 head Savoy cabbage (about 2 pounds), cored and sliced into 1/2-inch-wide ribbons
1/4 cup water
1 teaspoon kosher salt, divided, plus more to taste 1/4 teaspoon black peppercorns
Directions:
Melt 6 tablespoons butter in a large Dutch oven over medium. Add cabbage and 1/4 cup water to Dutch oven, and toss cabbage until evenly coated in butter. Cover and cook, stirring occasionally, until cabbage is glossy and al dente, 6 to 10 minutes. Remove Dutch oven from heat. Sprinkle cabbage with 3/4 teaspoon kosher salt, and toss until evenly distributed. Transfer cabbage to a platter, and top with small bits of the remaining 2 tablespoons butter. Sprinkle evenly with black pepper and remaining 1/4 teaspoon kosher salt. Serve hot. Serves 8 to 10
Finish your menu with mashed potatoes and a dessert and you'll have everyone wanting seconds!
$ CHOOL BUDGETS:
WATCHING THE SAUSAGE GET MADE
JAMES BRESCIA, ED.D
When teaching an introductory school finance class to aspiring administrators, I ask, “What is a budget?” Some of the more comical responses I received included: “A wallet diet,” “A list of things you want to purchase,” “A document that proves you are not as rich as you thought,” My favorite is “A way to convince yourself you have the money.” Joking aside, budgets are vital because they act as a framework for allocating the funds to provide services. As County Superintendent of Schools, one of my primary duties in the State Constitution is to maintain responsibility for the fiscal oversight of each school district in the county. Otto Von Bismarck said, “If you like laws and sausages, you should never watch either one being made.” The same can be said about public budgets that are often messy, unappetizing, and complex.
The best explanation I have heard is that a budget is a process rather than a product. Recall the sausage making? One colleague describes the budget as a combination of phases: the development of the Governor's Budget, the Legislature's enactment of a budget, and the executive branch's administration of the funds.
Each phase contains all the ramifications and influences of political interactions, relationships with federal and local governments, public input, natural events, legal issues, the economy, initiatives, and legislation. In short, the state budget is a complex, multi-faceted, and everchanging process.
Our California State Constitution requires that the governor submit a balanced budget to the Legislature by January 10. One interesting requirement is that if the proposed expenditures for the budget year exceed estimated revenues, the governor must recommend the sources for the additional funding. As the chief financial advisor to the governor, the director of finance directs the effort to prepare the Governor's Budget. Under the governor's policy direction, the director of finance issues instructions and guidelines for budget preparation to agencies and departments.
Even though terms such as “zero-based budgeting,” “management by objectives,” and “total quality management” are used by the administration, the process is essentially incremental budgeting with some lobbying added for good measure. The current departmental level of funding is considered a base amount to be adjusted up or down by change proposals. According to the Department of Finance, the general goal is to resolve budget issues at the lowest level possible. Departments should clear their proposals through agency-level hearings,
and the Department of Finance generally attends them. For non-agency departments, proposals are presented directly to the Department of Finance. Issues that are not resolved between departments and Finance staff are discussed at hearings conducted by the director of finance, and the most sensitive issues are ultimately presented to the governor for a decision.
Once the decisions are finalized, the Department of Finance coordinates printing the Governor’s Budget Summary, containing goals and objectives for the following year. The State Constitution also requires that the Governor’s Budget be accompanied by a budget bill itemizing recommended expenditures introduced into each house of the Legislature, to be passed by June 15. This year, education continues to be one of the most significant items in the California State Budget. A modest Cost of Living Adjustment (COLA) is budgeted; teacher recruitment & professional development are planned; and funding for special education, support for mental health, school nutrition, school facilities, career and technical education, early childhood education, and several other related areas are all included in our state budget proposal. There is additional language on fiscal accountability/transparency, grants for closing the achievement gap, vaping, and wildfire mitigation.
It is an honor to serve as your County Superintendent of Schools.
INorth County Christian School to become
Brookside Christian Academy this fall
Registration is already open for the 2025-26 school year
By Christianna Marks
t was recently announced that Atascadero's North County Christian School (NCCS) will be changing its name starting in the 2025-26 school year to Brookside Christian Academy (BCA). Along with the name change comes course changes, bringing back high schoollevel education, and the continuation of delivering faith-based learning to the North County.
"We are so grateful for the place NCCS has had in the community. We recognize this shift is possible largely to the trust the community has in the current school, and it is our greatest desire to steward that trust into this new season," said NCCS Vice-Chairman and Secretary Amy Maskal.
NCCS has been a staple in private Christianbased education for almost 50 years in the community. The school has built an incredible legacy through all of its financial struggles, a drop in enrollment, and a new surge in enrolling students during the COVID-19 pandemic. To get things back on track, NCCS teamed up with Concordis Education Partners, which consults private Christian schools throughout the nation.
"NCCS/BCA has contracted with Concordis to offer support over the next 5-6 years," stated Maskal. "They provide support for a wide range of things: some 'back of house' administrative functions, school board and technical document support, teacher training and curriculum support, classroom management support, and Head of School support and networking."
Along with the upcoming name change for the 2025-26 school year, the school will also gain new colors and a new mascot, which is still to be determined and will become a Classical Christian Education (CCE) school.
"This is a return to the time-tested roots of
education that has produced the greatest minds our modern world has known," Maskal added. "Classical Christian Education (CCE) teaches children how to think, not just what–all founded in the Word of God. In an age where social media and A.I. are unfathomable influences in how children process information, never before has discernment, trained in truth, been a more valuable character trait to develop in our children."
Delving more into CCE, the upcoming BCA will also offer three levels of schooling on a weekly basis.
"Tuesday-Thursday will be the main academic days ('Core' schedule), and is the lowest level of enrollment offered to our families," Maskal clarified. "Monday will be a 'Core+' day, where students will have the opportunity to work through assigned lab work over a teacher-directed, structured day. This will also be a day students can receive additional support to either reinforce or supplement instruction in the Core days. Fridays will be 'Enrichment' days, where extracurriculars of various sorts will be available. Students can choose to enroll in a three-, four-, or five-day program."
By bringing in CCE teaching and learning, the new school, which will retain its current staff and board, will also feature smaller class sizes. Each class will feature 12 students to each teacher.
"One of the main shifts in CCE is how the classroom looks. There is a much higher level of involvement between the teacher and the students. Asking a teacher to engage at this level with a high-count classroom has proven to be difficult in schools that have gone before us. Twelve has been shown to be the golden number for a successful classroom experience for all," said Maskal.
The '25-26 school year will also bring back the return of high school academics at BCA. High school students have not been included in the
school's curriculum since the graduating class of 2020. Currently, NCCS features a preschool, elementary, and middle school, as well as its thrift store. At this time, it is unclear if the thrift store's name will change, but as BCA will be a D.B.A. (doing business as) of NCCS, there is no legal requirement for a change.
As of Saturday, February 1, registration is open for BCA for the '25-26 school year. Maskal stated that existing families at NCCS will have priority for re-enrollment spots but that every family, either new or existing, will be interviewed before officially registering.
"The hope we have for parents considering BCA would be this: if you are looking for a school that desires to come alongside you, to partner in raising children to truly know God and rise to meet the fullest extents of who they were created to be, shepherded in beauty and goodness and discipled in truth, then this is for you," she added.
For new or existing parents with questions about enrollment, email info@brooksideacademy. com
"Our biggest hope for the school will be the cultural change. We hope and pray that the culture that is fostered by these changes will result in a group of young people who love one another as God has loved us," concluded Maskal. "That, with the assurance of who they are in Christ and what things are true and beautiful, they would be ready to face a world dropping into increasing chaos. That we would be engaged with families, working together to educate and disciple their children to the fullest extent of who they were created to be."
NCCS hosted two town hall meetings on Thursday, January 30, and Saturday, February 8, at Atascadero Bible Church to discuss the changes. Interested parties can find the video for the January 30 meeting here: youtube.com/live/ zmyc4br9rcs
By Ian Parkinson
When it comes to improvements at the County Jail, I can think of no better way to phrase it than we’ve come a long way. Recently, the Sheriff’s Office announced that it entered into a Settlement Agreement with the U.S. Department of Justice to address allegations regarding conditions at the jail. From the outset of the DOJ investigation, the Sheriff’s Office worked collaboratively to resolve any identified deficiencies, underscoring its commitment to transparency and reform.
This Settlement Agreement not only resolves past allegations but also highlights the remarkable progress the jail has made in recent years, earning recognition as a leader in jail services both statewide and nationally.
In 2019, the Sheriff’s Office made significant strides to overhaul the jail’s healthcare system. A comprehensive contract was established with Wellpath, a respected private provider specializing in correctional healthcare, to deliver physical, mental health, and dental services to inmates. To ensure these services met the highest standards, I appointed a full-time Chief Medical Officer to oversee the contract.
The results have been transformative. By creating a dedicated behavioral health unit, the jail addressed the needs of inmates with mental health challenges more effectively. This was part of a broader goal to improve healthcare outcomes and achieve national accreditation, a benchmark of excellence in correctional healthcare.
Later in 2019, the National Stepping Up Initiative recognized San Luis Obispo County as an Innovator County for its groundbreaking efforts to reduce the number of individuals with mental illness in jails. This recognition underscored the county’s commitment to improving outcomes for a vulnerable population often underserved in the criminal justice system.
One of the standout programs driving this success is the Behavioral Health Incentive Program, introduced to encourage positive
HOW THE COUNTY JAIL BECAME A MODEL FOR REFORM
behavior and social integration among inmates with severe mental illness. The program rewards inmates for maintaining proper hygiene, cleaning their cells, participating in programs, attending medical and mental health appointments, and engaging in positive interactions. Rewards include simple but impactful items such as candy bars, hygiene products, and sketch pads.
This innovative approach has led to significant improvements in inmate behavior. Jail assaults have decreased, and the use of isolation cells has been greatly reduced. These changes not only benefit inmates but also enhance the safety and working conditions for correctional deputies by reducing tension and conflict.
Our efforts have not gone unnoticed. In 2020, the California State Association of Counties (CSAC) honored the jail with its prestigious Challenge Award for the Behavioral Health Incentive Program. Along with that, we also reorganized the housing placement of inmates, trained staff for specialized positions, and contracted with the California Department of State Hospitals to implement a Jail Based Competency Treatment Program (JBCT), which is designed to provide care, treatment, and services to assist patients in becoming
competent to stand trial. As a result, CSAC has also designated us as an Innovator County, which means other counties from all over come to our facility to see how a successful program like ours might be implemented in their county.
Additionally, in 2022, the jail achieved accreditation from the National Commission on Correctional Health Care (NCCHC), a significant milestone that confirms the facility meets rigorous standards for correctional healthcare. The NCCHC’s evaluation process involved an in-depth assessment of areas such as patient care, health promotion, disease prevention, governance, and personnel training. This accreditation places the jail among an elite group of facilities nationwide committed to providing high-quality care.
The Settlement Agreement with the DOJ reflects not only the progress made but also the Sheriff’s Office’s ongoing dedication to maintaining these improvements. It serves as a reminder that meaningful reform is possible when accountability, innovation, and collaboration guide the process. The jail’s journey from scrutiny to recognition illustrates that progress is not just about resolving deficiencies but about creating a system that promotes dignity, safety, and hope for those in its care.
San Luis Obispo County Sheriff
SPRING: HOW IS IT MOTIVATING YOU THIS YEAR?
S#01706045
pring is a time for optimism, in addition to cleaning! Whether it is making way for a large relocation move, downsizing for current conditions, or deciding to take on a home improvement project that will provide a solid return on your investment, having the confidence to make things happen is very motivating.
A recent report from the National Association of Realtors measured a REALTOR® Confidence Index that saw an increase in optimism in the market outlook for both buyers and sellers, increasing to the highest levels since March 2023 and April 2023, respectively. Without delving too much into the numbers, the just of it is that about a quarter of the REALTORS® polled were optimistic in the buyer traffic increasing over the next few months. Likewise, seller traffic is also expected to increase. This doesn’t sound too different from what I have seen year over year in our local market. Spring is a very good time to sell!
If selling is a part of your plan for 2025, what projects do you think will provide the highest return on your investment? Talk to your Realtor about what makes sense given the parameters of your situation. As we saw locally in 2024, and early January 2025, we did see price reductions increase, which, for buyers, is good news.
With that said, Atascadero sellers still received 96 percent of their asking price in 2024. Presenting your individual property under the best light is key. For example, in the November 2024, national survey, 37% of respondents had buyers looking for a work-from-home feature. Do you have an office set up? Is there a flex room available? Certainly, not every home has that, but your home has features that attracted you when you purchased it. Was it the stunning views, natural light,
updated kitchen, open floorplan layout or beautiful property? No matter what made you fall in love with your home, you’ll want to find ways to highlight those features.
Now, there are some investments or regular maintenance items that can’t be avoided and don’t provide a huge amount of immediate return on your efforts. However, do not underestimate the power of tidying up, decluttering and depersonalizing inside the home and outside to improve the curb appeal! Some of these items can carry a hefty price tag and are less flashy, yet practical depending on the age of the home. Items such as new roof, windows, a septic system or heating ventilation and air conditioning system are all items that oftentimes need regular maintenance or replacement. These necessary investments are great for the pragmatic buyer, but they don’t add as much value nor bring as much attention to your home like the newly remodeled kitchen or bathroom. It’s not to say that they add no value, just not as high as others. Buyers have certain expectations when it comes to looking for their new home. Most buyers expect a solid foundation, water tight roof, working heating and cooling, a functioning sewer system, all items necessary for comfortably living in a home. Unless you’re selling a major fixer-upper, where the buyer plans to handle all the repairs and updates, most buyers want the reassurance that the home is move-in ready and livable.
I have mentioned this before, I encourage you to balance the many factors that come into play when determining your next home improvement project. Most of all, enjoy the process and your space. It is important to remember that you can never truly measure your total cost recovery until you sell your home. The true market value is what a buyer is willing to pay for it. So, until then, have fun customizing your home to your tastes but always be aware of your investments and what type of value they bring to your home.
For the survey, see nar.realtor/research-and-statistics/ research-reports/realtors-confidence-index
JAIME SILVEIRA OWNER/BROKER BRE
LOCAL WORDSMITHS
From 'How To' to 'Crafting the Perfect Story'
By Christianna Marks
Discovering the perfect book by local authors is a great way to dive into reading and expand our knowl edge on topics that inspire us. I recently had the pleasure of interviewing several Central Coast authors about their latest projects. Their books provide valuable insights, from mastering business branding to exploring the fascinating world of the wine industry.
Brandy: 101 Sips of Wisdom for Attaining a Successful Brand
Reilly Newman, the founder and brand strategist, and Scott Saunders, the designer of Motif Brands, put their years working together and wrote "Brandy: 101 Sips of Wisdom for Attaining a Successful Brand.” The book has been taking the business community by storm and even won 2024 Goody Business Book Award for Marketing and Branding. The co-authors have been busy promoting Motif Brands, their Brandy podcast, and their book.
What was the idea behind writing "Brandy: 101 Sips of Wisdom for Attaining a Successful Brand"?
Reilly: “Brandy" is the culmination of three years of writing to educate business owners and marketers about the power of proper branding. We wanted to articulate these big ideas of brand strategy, design, and marketing in an approachable yet insightful way that brings value to our readers. Brandy shares our decades of experiences and our philosophy of brand building in short "sips" that can be easily read over a morning coffee or an evening nightcap.
Although it covers complex topics that make a real business impact, Brandy was designed to make it easy to "sip on" and enjoy so the reader can apply what they learn.
What was it like to find out that your book had landed the 2024 Goody Business Book Award for Marketing and Branding?
Reilly: We were ecstatic to learn that “Brandy" had won the 2024 Goody Business Book Award. Since the launch of “Brandy," we have received incredible feedback from readers all around the world, including famous CEOs of global brands and award-winning authors. So we knew that “Brandy" hit a need in the market, but receiving the award confirmed our belief and is proof of the real-world impact “Brandy" is making for businesses. We are honored by the award and the opportunity to further assist businesses in their growth and success, which compelled us to launch a weekly ad-free podcast as a companion to the book. The “Brandy" podcast has a global listenership and is available on all podcast platforms.
When reading your book what would you like your readers to come away with?
Scott: We intentionally wrote and constructed “Brandy" to be 101 short, distilled chapters (most are only 2-3 pages each) that do not need to be read in any specific order so that it can be easy to read and put down, with each chapter being thought-provoking enough to give the reader time to let things sink in. The principles and concepts of successful branding can't be treated like a secret recipe. Rather, they are ethereal principles that are all applied in different ways and differently for each brand. So keeping it short and sweet, simple to understand, and giving the reader some takeaway they can hopefully apply gives us the ability to educate and assist a greater audience than simply those that we decide to take on as clients.
What was it like to take your business Motif Brands and transform what you've learned into book form?
Reilly: Building a business is a massive undertaking and journey; writing a book is just as challenging, but in a more acute way. Brandy was painstakingly written because we wanted each word to be deliberate and clearly communicate our insights to bring the most value to our readers. When building a business, you gain a wide array of experience, but refining these insights into well-articulated thoughts and words is an entirely different experience. It was a fantastic challenge that made us express the branding philosophy we've applied to many businesses over the years. This articulation brought more depth to our strategic principles and even more clarity to our thinking and unique branding approach, which we will continue to apply to the brands we work with. It has been a rewarding process that we look forward to repeating with future titles.
brandybook.us
Book available on Amazon
Reilly Newman
Scott Saunders
The Mad Crush
After almost 10 years, author Sean Weir has re-released his novel about the Saucelito Canyon wine industry;"The Mad Crush: An Obscure California Vineyard and the Quest to Make One Great Wine.” The book dives into the process of making wine from ground to glass and also shares stories from Sean's perspective as well as giving us an approchable history lesson of the region and the people he met working there.
“The Mad Crush” originally came out in 2015. What made you want to rerelease it almost a decade later?
The first edition of “The Mad Crush” was very well received, and it developed a bit of a cult following. Yet, in the push to publish it back in 2015, I sacrificed some extra material that I later realized would make for an even richer reading experience. I also thought that it was a story that a new generation of readers might enjoy discovering. So, I decided to produce an expanded second edition by weaving that extra material back into the main story. I also added an afterword that provides some fresh perspective and context, as well as a section of mini-chapters at the back called "Prunings." This is where I stuck some oddball extras, things like meeting Eddie Van Halen while working at the Chamisal Vineyard tasting room and Avila Beach getting torn up after an oil leak.
What landed you at the vineyard, and how and when did you meet Bill Greenough?
I grew up in Sonoma and went to high school in Napa, so I was always surrounded by wine. I worked in restaurants in Napa Valley, where I got an early education in wine appreciation. My fascination took off from there. I came down to Cal Poly San Luis Obispo for college and started working in local tasting rooms and cellars. After leaving school early to work the 1991 crush at Kenwood Vineyards in Sonoma Valley, I returned to Cal Poly the following fall to finish my degree. I was looking for work and saw a job posting for a cellar rat at Saucelito Canyon. I called, Bill answered, and off I went to work the 1992 harvest. Three years later, Bill asked me to return and work the 1995 harvest. My experience during that harvest ultimately inspired me to write “The Mad Crush.”
What was the process of writing the original book like, and what was it like to revisit and add to it all these years later?
When I wrote the first edition, I was a very busy husband, father to a young boy, and a business owner with my wife. Much of my day job involves writing. So finding the time and mind space to write for "fun" wasn't easy, and I had to push it into the margins of my life—a weekend morning here, a trip to
the café there, and an occasional overnight retreat on the coast. I wanted the storytelling to be punchy, lean, and entertaining. Nothing extraneous or boring. Every word had to count, or it got pruned. Once I found that writing groove, things really took off. Even though “The Mad Crush” is technically a memoir, it tells a larger story dating back to the late 19th century, much of which I never personally experienced.
In that sense, it became a work of narrative nonfiction, and I had to conduct research and interviews to make sure the facts were straight. The book touches on history, ecology, and other topics that I needed to get right. The second edition came much easier than the first, but it still didn't come fast. The hardest part was figuring out where to weave in the extra material without disturbing the original story that people seemed to love. I had to work it in there seamlessly while smoothing out some transitions so that it all flowed together, which took some time. There was also additional extra material that I loved, but that just didn't fit—so I tacked it on as a separate section of mini-chapters at the end. I also wrestled with the afterword. I didn't want it to feel rote or predictable. It had to say something on its own.
TheMadCrush.com
Book can be found on Amazon and Saucelito Canyon tasting room in SLO
Celebrating the life of Dan 'The Barber' Phillips Clippers& Community
By Christianna Marks
The community was saddened to hear of the passing of its beloved Dan "The Barber" Phillips at the end of January. Dan and his wife Ramona moved to Atascadero 63 years ago, and a few months later, Phillips became one of Atascadero's most well-loved barbers, which is where his moniker "Dan the Barber" so lovingly came from.
"We've been very happy here. We've been very happy. The people are wonderful and have been very kind to us. Dan has enjoyed every minute of being out in the barbershop talking with all of the wonderful people," Ramona told Atascadero News
The barbershop, which Dan spent a large majority of his time in, is connected to the Phillips' family home, so as Dan headed into his 90s and continued to cut hair, his commute was short.
"It was wonderful. He didn't have to drive. He just walked down the little few steps into the barbershop and put the open sign on. It just was very, very wonderful," added Ramona.
Dan and Ramona were married in 1952 and spent over seven decades together in a beautiful relationship where they later raised two children, Denise (who sadly passed last year) and Daniel.
"It's been wonderful. We just enjoyed being together for 72 years," Ramona said of her marriage to Dan.
Keeping it old school, Dan would only charge $10 for a haircut at his shop, even though some of his clients tried to persuade him to raise his prices. Ramona said that no matter what, Dan always decided to keep his haircut price at $10 and would be found telling his wife, "Ramona, I know times are hard." And he said, "Ramona, we're not rich, and maybe I should raise the price, but I just can't." However, many of his clients would always give him more than $10 for his services.
"Some of the people just came on a Saturday, and they would just all visit, and not everybody got a haircut. They just talked about whatever they wanted to talk about. Stories of all kinds. He told lots of stories," added Ramona. "It was just a real wonderful place for people to come and meet and enjoy each other. Dan enjoyed his work. He loved to cut people's hair, and he enjoyed the people. Dan was a people person. He really liked people."
Ramona went on to say that she's been receiving lots of cards and flowers from the community and that some are being left in front of the barbershop. People have also been reaching out to her via the telephone. In fact, one of the notes came from First District Supervisor John Peschong. In the note, he said.
Celebrating
"I was so sorry to hear of Dan Phillips' passing. He was a true pillar of Atascadero, and his barber shop was more than a business. It was a place where friendships were made and stories were shared. His presence and dedication to the community will not be forgotten. Keeping you in my prayers and wishing you comfort in the days ahead."
Ramona said that she thought his note and all the others have been wonderful.
After hearing of his passing, Atascadero News took to social media to ask the community what they remembered most about our beloved "Dan the Barber."
"I worked next door to him for 6 years. We had a connecting door from the barbershop to the office I was in, and I could hear his going on all day. Loved listening to all the banter & stories he shared with his and our mutual clients. Dan had a very infectious laugh," said
business neighbor Anita Ball. "Many of the world's problems were solved in his shop. I became close to Dan and Ramona and will miss him dearly."
Lorraine Hurst shared her love of Dan and his countless stories and also mentioned that Dan had cut her husband's hair for over 40 years before his passing. Meanwhile, John Rickwald commented on how Dan would often accept an 18-pack of eggs for a haircut.
"Dan was a great man. I would stop by there [the barbershop] often just to talk along with others. Dan had a joke about if you could not pay for a haircut, you could leave one shoe. He said people walked out of the barbershop with one shoe. Now, every time I see one shoe, I think of him," Rickwald also said.
Dan's celebration of life took place on Saturday, February 22, at 10 a.m. at the
Church of Jesus Christ of Latter-day Saints at 2600 Ramona Road, which is where Dan attended church with Ramona.
"The military will be there because he served in Korea," Ramona added. "If the weather permits, they're going to do a flyover."
"He just did want me to tell everybody thank you. How much he appreciated them coming into the barbershop. He said, 'I especially want you to thank everybody,'" she concluded.
To learn more about Dan and Ramona and their life in Atascadero, follow the link below to the October 2022 issue of Atascadero News Magazine to read our article from when the couple were chosen as King and Queen of Colony Days: issuu.com/colonymagazine/docs/ atascadero_news_magazine_october_2022
Best Cock tail
Best M ock tail
The BEST OF North SLO County
Welcome to the highly anticipated unveiling of the 2025 Best of North SLO County Readers Poll winners! After weeks of enthusiastic voting and thousands of submissions, we are delighted to present this year’s champions in this special Best Of edition of Paso Robles Magazine and Atascadero News Magazine.
This annual readers’ poll celebrates the heart and soul of North San Luis Obispo County by recognizing the businesses, services, and professionals that make our community exceptional. From renowned restaurants and world-class wineries to top-tier health and wellness providers, retail destinations, home services, and automotive care—our readers have spoken, selecting the best of the best in each category.
This year’s winners list reflects both the standout favorites and those who competed closely for the top spot, demonstrating the incredible quality and dedication of businesses across
the region. These honorees represent the lifeblood of our community, contributing not just to the local economy but also to the unique charm and character that define North SLO County.
We take great pride in showcasing these outstanding businesses, chosen by the people who know and love this area best—you, our readers, residents, and visitors. Whether you’re discovering a new favorite or celebrating a longtime local gem, we hope this guide serves as a valuable resource for supporting and uplifting our hometown businesses.
A heartfelt thank you to everyone who participated in the voting process. Your voices and support make all the difference, ensuring that these businesses continue to thrive for years to come. So without further ado, we present the 2025 Best of North SLO County winners — spanning from Bradley to Santa Margarita. Congratulations to all!
BEST BEAUTIFICATION, INTERIOR OR EXTERIOR IMPROVEMENT
Colony Sandwich Company
BEST NEW BUSINESS OPENED THIS YEAR
The Giddy Up
BEST NEW LOCATION OR RELOCATION FOR EXISTING BUSINESS
Educational Employees Credit Union (EECU)
BEST SOCIAL MEDIA PRESENCE BY LOCAL BUSINESS
Just Baked
BEST COMMUNITY SERVICE, CHARITY, AND NONPROFITS:
BEST CHARITY OR NONPROFIT
ECHO (El Camino Homeless Organization)
BEST CHARITY OR NONPROFIT PROJECT
ECHO (El Camino Homeless Organization) Expansion
BEST CHARITY EVENT Kiwanis Winemakers Dinner
BEST YOUTH CHARITY Paso Robles Youth Arts Center
BEST PARADE 4th of July Templeton
BEST COMMUNITY SERVICE GROUP
ECHO (El Camino Homeless Organization)
BEST BANKING, FINANCE, AND REAL ESTATE:
BEST BANK OR CREDIT UNION
Educational Employees Credit Union (EECU)
BEST REAL ESTATE AGENT
Jaime Silveira of Malik
Real Estate Group
The Giddy Up Hut, located at 22380 El Camino Real in Santa Margarita, CA, is a must-visit destination for unique, high-quality finds. Open Wednesday through Sunday with varying hours, visitors can check the store’s Instagram page for the latest schedule, especially during holidays. Showcasing the work of talented local artisans, The Giddy Up Hut offers a carefully curated selection of handmade goods and vintage clothing. Whether you're searching for a meaningful gift or a special addition to your collection, the shop’s ever-evolving assortment of treasures has something for everyone. Gift cards are available, and for added convenience, shoppers can explore and purchase items 24/7 through The Giddy Up Hut’s website.
BEST OVERALL SHOPPING & RETAIL BEST WOMEN'S CLOTHING BEST FASHION THE GIDDY UP BEST SOCIAL MEDIA PRESENCE BY LOCAL BUSINESS
Just Baked is more than a bakery—it’s a story of passion, perseverance, and community. In 2010, single mother Libby Ryan baked a cake for her son that she couldn’t afford to buy. One cake led to another, and in 2016, she seized the chance to purchase Just Baked, originally founded as a Cal Poly cookie delivery service by best friends Annie and Meghan. When Annie had to move, she encouraged Libby to take the reins—and as fate would have it, that’s exactly how the cookie crumbled. From weddings to birthdays, Just Baked is honored to be part of life’s sweetest moments. If you haven’t visited yet, now’s the perfect time! Stop by for a handcrafted coffee and a freshly baked pastry, and experience the warmth and charm that make Just Baked a local favorite.
ECHO operates two North County facilities, providing meals and safe overnight shelter for families and individuals facing hunger and homelessness. Residents receive case management to help secure employment and permanent housing. While at ECHO, they learn essential life skills, including job readiness, financial literacy, health care management, and parenting. A dedicated team of 1,500 community volunteers supports shelter and meal programs, serving up to 150 dinners nightly to residents and those in need. Through comprehensive services and strong community involvement, ECHO helps individuals regain stability and independence, making a lasting impact on the lives of those experiencing homelessness.
Educational
BEST
Cielo
BEST
Courtney
Nicholas
Tidwell
BEST
Charles
Hop’s
BEST MORTGAGE OR HOME LOANS
BEST NEW LOCATION FOR EXISTING BUSINESS
EDUCATIONAL EMPLOYEES CREDIT UNION (EECU)
With a branch in Paso Robles, EECU is a not-for-profit financial institution owned by its members, with no stockholders. Each member has equal ownership and the right to participate in the Annual Meeting, including voting for the Board of Directors and Supervisory Committee. EECU offers competitive rates on savings, loans, and credit cards, along with free dividend-earning checking accounts. Members enjoy convenient access to services through local branches, CO-OP ATMs, online and mobile banking, and a dedicated Member Service Center, ensuring reliable financial solutions with personalized service.
BEST REAL ESTATE AGENT BEST REAL ESTATE GROUP 11 YEARS IN A ROW! JAIME SILVEIRA, MALIK
Malik Real Estate Group is a leading real estate agency in North SLO County, known for its exceptional service and expertise. Led by owner and broker Jaime Silveira, the agency has built a strong reputation for guiding clients through seamless real estate transactions. Jaime’s deep market knowledge, client-first approach, and commitment to excellence have earned her the title of “Best Real Estate Agent” in the Best of North SLO County awards. Malik Real Estate has also been recognized as one of the area’s top agencies. Beyond real estate, Jaime is an active community member who is engaged with professional associations and the Atascadero Chamber of Commerce. If you’re buying or selling, trust Malik Real Estate to help you achieve your goals.
Courtney Morrow’s military career took her around the world, allowing her to connect with everyone from teachers to generals. As an Army broadcaster, she developed the ability to build trust and uncover the stories people had to share— skills that now shape her work as a State Farm agent. She believes leadership and service go hand in hand, whether protecting a country or helping customers secure their future. At State Farm, Courtney is dedicated to putting people first. She provides informed, compassionate service to help families set financial goals, identify protection strategies, and turn plans into action. She understands that success starts from within, and her team continuously learns and collaborates to stay ahead in financial services. Community involvement is just as important to Courtney. She serves on the local Chamber of Commerce board and volunteers with a nonprofit that provides job training for developmentally disabled adults. Making a difference—both professionally and personally—remains her driving force.
COURTNEY MORROW STATE FARM
2341 Theatre Dr, Paso Robles myeecu.org
malikrealestate.com
A-town Skate Park
BEST AMUSEMENT OR GAMES
Andy's Awesome Arcade
BEST BOUNCE HOUSE OR PARTY SUPPLY
Hop’s Bounce House
BEST GOLF COURSE
Paso Robles Golf Course
BEST PARK PLAYGROUND
AND VENUES:
Atascadero Lake Park BEST HOSPITALITY,
BEST HOTEL Allegretto Vineyard Resort Paso Robles
BEST OUTDOOR EVENT VENUE Vina Robles Amphitheatre
BEST INDOOR EVENT VENUE Rava Wines
BEST WEDDING VENUE Rava Wines
BEST EVENT SUPPLY COMPANY All About Events
BEST ART GALLERY Studios On the Park
BEST ARTS EVENT Art in the Park
BEST FOOD EVENT Atascadero Tamale Festival
BEST FAMILY-FRIENDLY EVENT Atascadero Fall Festival
BEST PHOTOGRAPHER Amy Hinrichs Photography
BEST EVENT PHOTO BOOTH SERVICE Pix & Flix Photo Booth
Nick Medeiros has been a licensed Certified Public Accountant in California since February 2008. With over 16 years of public accounting experience, he began his career in Fresno after graduating from CSU Fresno in 2004. In December 2008, he joined a prominent firm, gaining valuable expertise before pursuing his own vision. In September 2017, he founded Nicholas Medeiros, CPA, PC, dedicated to providing personalized and professional accounting services. Nick takes a proactive approach, ensuring each client receives the same level of dedication and expertise. He is committed to helping clients achieve their financial goals with strategic planning and sound financial guidance. His firm offers comprehensive accounting services tailored to meet individual and business needs, emphasizing trust, integrity, and long-term success. With a passion for financial excellence, Nick continues to build strong relationships, empowering clients to navigate complex financial landscapes with confidence.
Candace Tidwell, owner of Tidwell Bookkeeping, has been a trusted expert in bookkeeping and accounting since 1998. A longtime resident of Atascadero, Candace has built lasting relationships with over 350 clients, many of whom have been with her for more than fifteen years. She continually expands her expertise through national accounting seminars with QuickBooks and Sleeter Group, ensuring she delivers the highest level of service. Tidwell Bookkeeping offers comprehensive financial solutions for businesses of all sizes, including accounts payable and receivable, payroll processing, bank reconciliations, financial reporting, and QuickBooks setup. The firm specializes in real-time bank balance updates, tax filings, and year-end financial preparation. Whether working in-house or on-site, Candace and her team prioritize accuracy, efficiency, and client convenience. Their passion for bookkeeping goes beyond numbers—they focus on long-term partnerships, cost-saving strategies, and maintaining organized, secure financial records for every client they serve.
BEST
PET SUPPLY STORE
Lemos Feed & Pet Supply is the largest family-owned pet supply company on the Central Coast, proudly serving the community from Paso Robles to Carpinteria with 14 locations. Since 1972, founder Mike Lemos has built the business on traditional values, starting with a simple flatbed truck delivering hay and ranch products to neighbors. Over 50 years later, Lemos remains committed to providing top-quality pet foods, toys, treats, and supplements for pets and livestock. Customers can count on exceptional service, including personally carrying large pet food bags to their cars. Monthly staff training ensures expert guidance on the best products for every pet’s needs. Mike continues to lead the company, staying ahead of industry trends by sourcing innovative products at trade shows. At Lemos Feed & Pet Supply, we appreciate your trust and remain dedicated to supporting both your pets and our local communities.
The
Bloke
805
805
The
North
Bloom
The
BEST
Perry's
Atrium
Harrington
BEST PET GROOMING & CARE
Discover a pampering haven for your furry friends at our professional dog grooming salon, where expert care meets comfort. Led by owner Adrianne, a passionate animal lover with over eight years of experience, we ensure every pet looks and feels their best. Adrianne’s journey began as a kennel assistant in a veterinary hospital, progressing to lead veterinary assistant before transitioning into dog training and grooming. Her deep understanding of animal behavior and well-being allows her to provide a stress-free, positive grooming experience.
Since opening her salon in October 2021, Adrianne has combined her veterinary and training expertise to offer top-tier grooming services. She prioritizes each pet’s comfort and educates owners on proper care techniques. As a proud dachshund owner and racer, Adrianne knows the importance of trust and dedication in pet care. At her salon, your pet will receive expert grooming in a safe, fun, and loving environment.
Shop Little Cousins was founded in 2023 by sisters Jen and Katie, who share a passion for shopping and styling little ones. Inspired by the arrival of their first children, they combined their expertise—Katie’s background in marketing and retail and Jen’s in finance—to create a thoughtfully curated boutique for parents and caregivers. Named after their own baby cousins, Shop Little Cousins is a cozy online haven filled with stylish, comfortable, and practical pieces for children. More than just a business, it’s a passion project rooted in family and the desire to bring joy to others. Jen and Katie strive to foster meaningful connections with their customers while offering high-quality clothing and accessories that celebrate childhood. With the support of their growing community, they aim to expand into brick-and-mortar locations, creating inviting spaces where families can shop, connect, and enjoy a personalized experience.
Nestled in the heart of historic Santa Margarita, The Barn Antiques & Unique is a must-visit destination for collectors, history buffs, and lovers of farmhouse charm. Spanning 6,000 square feet, this eclectic marketplace features 30 vendors offering a curated selection of equestrian-themed antiques, vintage books, farmhouse décor, and handcrafted artisan goods. Whether you’re searching for rare collectibles, unique furniture, or a nostalgic keepsake, you’ll find an ever-changing array of treasures to explore. More than just a store, The Barn invites visitors to step back in time, reminisce, and enjoy the thrill of discovery. With friendly vendors, great prices, and an atmosphere steeped in history, it’s the perfect place to spend an afternoon browsing and uncovering hidden gems. Be sure to set aside plenty of time—you may find yourself lost in its charm for hours.
Specs
Barley
Malibu
Bravo
Pier
Bravo
BEST
Mountain
BEST
Mountain
BEST
Bravo
BEST
Sylvester's
BEST
BEST
Jeffry's
BEST FLOWERS & FLORIST
Bloom N Grow Floral Design is Atascadero’s premier florist, offering fresh, beautifully designed floral arrangements for every occasion. Locally owned and operated, we take pride in delivering high-quality flowers with a personal touch. Our talented floral designers bring creativity and attention to detail to every bouquet, ensuring each piece is unique, stunning, and made with care. Whether you’re celebrating an anniversary, welcoming a new baby, sending birthday wishes, or simply brightening someone’s day, Bloom N Grow Floral Design has the perfect arrangement. We provide same-day flower delivery in Atascadero and surrounding areas, making it easy to share beauty and joy. In addition to our everyday floral offerings, we specialize in event florals, including elegant wedding arrangements and thoughtful sympathy flowers. No matter the occasion, we are dedicated to creating designs that leave a lasting impression. Order online today and discover why we are Atascadero’s go-to florist.
SPECS BY KYLA
Kyla Skinner’s passion for optics began right after high school when she worked in a small optometric office, where she received hands-on training in all things eyewear. She earned her American Board of Opticianry (ABOC) certification in 1999 and has since worked with numerous eye care professionals, even helping establish a new practice in Asheville, N.C. For the past decade, she has specialized in luxury frame lines on the Central Coast. Specs by Kyla is the realization of her lifelong dream—a place where her love for optics, nature, and family comes together. Her husband, Jeff, manages invoices and ensures precision in every lens while also using his craftsmanship to build out the shop’s unique shelving system. Their small, family-run business is dedicated to serving the Atascadero community with expertise and heart. When you visit, you’ll experience Kyla’s devotion to quality and personalized care—a true “frame of mind” reinvented.
Malibu Brew Coffee is a beloved coffee and ice cream shop in Atascadero, owned by Paul and Lakhena Say. Known for its cozy atmosphere and welcoming vibe, Malibu Brew offers a wide variety of hot, iced, and blended drinks, including their popular chai options. Customers can also enjoy smoothies, pastries, breakfast burritos, and more. The shop proudly serves Doc Bernstein’s Ice Cream, adding to its charm as a go-to spot for sweet treats. With a wide menu that includes healthy options and a kids’ selection, Malibu Brew caters to all ages. Whether you’re stopping by for a morning pick-me-up, a leisurely lunch, or an indulgent dessert, this local favorite has something for everyone. While they don’t offer delivery, guests can enjoy their drinks and treats in a comfortable seating area. Deeply rooted in the community, the owners have supported local events for years, fostering a space where generations connect over great coffee.
BEST PASTA RESTAURANT
Etto Pasta Bar
BEST BREAKFAST PLACE
The Nest
BEST BRUNCH SPECIAL
Brunch
BEST LUNCH SPOT
The Porch
BEST JUICE BAR
Juice Boss
BEST DESSERT, BAKE OR CAKE SHOP
Just Baked
BEST VEGETARIAN/VEGAN Ziggy's
BEST CHEESE SHOP
Vivant Fine Cheese
BEST FAMILY RESTAURANT
Guest House Grill
BEST OUTDOOR DINING
Guest House Grill
BEST GROCERY STORE
Gather - Natural Market
BEST ORGANIC FARM-TO-TABLE Thomas Hill Organics
BEST LOCAL BEEF
Sinton & Sons Local Meats and Provisions
BEST CATERING trattoria di LUCA
BEST TACOS La Parrilla Taqueria
BEST STEAK PLATE The Range
BEST BACON & EGGS Country Touch Cafe
Pedro’s Mexican Restaurant has been a beloved, family-owned staple since 1992, serving up authentic Mexican cuisine in a warm and festive atmosphere. Known for its delicious homemade chips and salsa, Pedro’s offers a menu bursting with bold flavors, from sizzling shrimp fajitas to classic favorites made with fresh ingredients. The welcoming environment and friendly service make it a go-to spot for locals and visitors alike. Whether you’re craving a casual meal or celebrating a special occasion, Pedro’s provides a comfortable setting to enjoy quality Mexican food. Reservations are welcome, except on Fridays, ensuring flexibility for diners. Gift cards are also available, making it easy to share the Pedro’s experience with friends and family. With its rich history and dedication to great food and hospitality, Pedro’s remains a cherished dining destination where every guest is treated like family.
PEDRO’S MEXICAN RESTAURANT BEST PIZZA • BEST PIZZA DELIVERY BEST SPECIALTY PIZZA
PIZZA PLUS
Bravo Pizza Plus has been a cherished part of the Atascadero community since its founding in 1996 by Sam Ayesh. Built on a foundation of quality, service, and community commitment, Bravo Pizza Plus prides itself on serving high-quality pizzas made with fresh tomato sauce, house-made dough prepared daily with olive oil, and a signature twisted sesame crust on all gourmet pizzas. Offering both traditional and unique gourmet options, including gluten-free choices, the restaurant caters to a variety of tastes with fresh vegetables and premium meats such as beef and low-fat turkey. Beyond great food, Bravo Pizza Plus is dedicated to exceptional customer service, treating every guest like family. The team remains committed to supporting the local community through charitable initiatives, school district partnerships, and contributions to organizations that keep Atascadero safe and thriving.
Jeffry’s Wine Country BBQ, opened on Father’s Day Weekend in 2018, has quickly become a local favorite and a top destination for visitors in Paso Robles. Founded by award-winning Chef Jeff Wiesinger and his wife Kathleen, the restaurant is known for its wood-fired, scratch-made cuisine, featuring premium smoked meats and house-made sauces. Chef Jeff, a multiple-time winner of The Mac & Cheese Fest, Paso Pinot & Paella Festival, and Paso Robles Winemakers Cook-Off, brings his signature “Wine Country Comfort Food” to life in a relaxed outdoor courtyard setting. Located just half a block from downtown Paso Robles City Park, Jeffry’s offers mouthwatering specialties like house-smoked tri-tip, pulled pork, brisket, and award-winning paella. Guests can enjoy handcrafted sandwiches on fresh-baked bread, a selection of craft beers, and local wines on tap. With a welcoming atmosphere and a dedication to quality, Jeffry’s continues to be a beloved culinary gem in Paso Robles.
BEST APPETIZER (WHICH APPETIZER & RESTAURANT)
Shrimp Skewer, Nogi's Sushi
BEST SALAD (WHAT SALAD & RESTAURANT)
Tritip Salad, Sylvester's Burgers
BEST FRENCH FRIES The Porch
BEST FRENCH TOAST Country Touch Cafe
BEST PANCAKES The Nest
BEST WAFFLES The Nest
BEST PASTRY Just Baked
BEST CUP OF COFFEE
Joebella Coffee Roasters
BEST BAG OF WHOLE BEAN OR GROUND COFFEE
Joebella Coffee Roasters
BEST HOT TEA Juice Boss
BEST ICED TEA The Porch
BEST OLIVE OIL We Olive
BEST BREAD Back Porch Bakery
BEST CAKE Just Baked
BEST PIE Bramble Pie Company
BEST GELATO, ICE CREAM, OR FROZEN DESSERT Negranti Creamery
BEST LOCAL SEASONINGS Bren's Original Blends 20 2 5
Thank you to all of our fantastic patients!
Sinton & Sons is committed to providing high-quality proteins that are locally sourced and raised with care. Partnering with dedicated ranchers and farmers, they ensure that every purchase supports not only nutritious, flavorful meals but also sustainable agricultural practices that regenerate the land. By choosing Sinton & Sons, customers invest in the local food system and the generations of ranchers who uphold a tradition of responsible land stewardship in San Luis Obispo County. Avenales Ranch, nestled in the Pozo Valley, has been in the Sinton family since 1875. Spanning 12,000 acres, it was established by Bernard Sinton, who also founded the 6,000-acre Canyon Ranch. In 1972, the family planted vineyards at Shell Creek. Outlaw Valley Ranch, operated by the Karol family, produces 100% grass-finished, Animal Welfare Approved beef and lamb, along with high-quality wool products. Their regenerative grazing practices prioritize soil health, conservation, and ethical animal care.
BEST CUP OF COFFEE BEST BAG OF WHOLE BEAN OR GROUND COFFEE
JOEBELLA COFFEE ROASTERS
Joseph Gerardis has always been inspired by the scenic beauty of California’s Central Coast. Drawn to Atascadero in 2003 with his wife, Isabel, he embraced the area’s cycling routes and the opportunity to build something meaningful. What started as a hobby—roasting coffee beans in Santa Barbara—soon became a passion that led to the creation of Joebella Coffee. Joseph and Isabel’s commitment to quality is evident in every cup, from carefully sourced organic beans to the craftsmanship of their café and roasting facility. Joebella is certified organic, ensuring sustainability while supporting ethical farming practices. Their café reflects a love for community, featuring local artwork and handmade elements crafted by Joseph himself from reclaimed wood. For Joseph, coffee is more than taste—it’s about honoring farmers, promoting sustainable practices, and fostering a welcoming space.
Epoch Estate Wines is built on a love for Rhone varieties, a deep understanding of terroir, and a passion for storytelling. Founded by geologists Liz and Bill Armstrong, the journey began in 2004 with the purchase of Paderewski Vineyard in Paso Robles—an area chosen for its diverse soils, dramatic temperature swings, and rugged beauty. The couple expanded to Catapult Vineyard in 2008 and later revived the historic York Mountain Winery in 2010. Their wines, crafted from Rhone, Zinfandel, Tempranillo, and select Bordeaux varieties, honor the rich histories of York Mountain and Ignacy Paderewski. Epoch’s philosophy is rooted in stewardship, preserving both the land and its stories. Visitors are encouraged to explore their wines and experience this history firsthand atop York Mountain. With a pioneering spirit and dedication to excellence, Liz and Bill Armstrong invite you to be part of their ongoing Epoch journey.
BEST MOCKTAIL
Street Side Ale House & Eatery
BEST WINE, BEER, SPIRITS, AND VINEYARDS:
BEST DOWNTOWN TASTING ROOM
Iron Oaks Winery
BEST VINEYARD TASTING ROOM
Epoch Estate Wines
BEST VINEYARD EXPERIENCE
DAOU Vineyards
BEST WINERY EXPERIENCE
Epoch Estate Wines
BEST WINERY EVENT VENUE
Rava Wines
BEST RED WINE (NAME AND WINERY)
Fat Boy - Tobin James Cellars
BEST WHITE WINE (NAME AND WINERY)
Arneis, Tobin James Cellars
BEST SPARKLING WINE (NAME AND WINERY)
Rava Sparkling Albariño
BEST BAR, TAVERN, PUB, OR TAP HOUSE
Ancient Owl Beer Garden & Bottle
Shoppe
BEST BREWERY BarrelHouse Brewing Co.
BEST LOCAL SPIRIT (NAME AND MAKER)
Barley & Boar Vodka
BEST BEER (BEER NAME AND BREWER)
805 - Firestone Walker Brewing Company
BEST COCKTAIL (COCKTAIL NAME AND LOCATION SERVED)
Old Fashioned - Street Side Ale House and Eatery
Chad and Lauren Rava founded Rava Wines + Events in Paso Robles with a shared vision: to create estate-grown sparkling wines using the traditional méthode champenoise. Their handcrafted wines reflect old-world traditions inspired by small grower champagne houses. As a third-generation farming family, the Ravas’ deep agricultural roots trace back to Chad’s grandfather, who immigrated from Italy in 1924. Today, Chad manages over 1,200 acres of vineyards across Monterey County and Paso Robles. Rava Wines + Events, located on a former Arabian horse ranch, offers a stunning venue for weddings, celebrations, and corporate gatherings. With a state-of-the-art event center, picturesque courtyards, and Villa Giada’s luxury accommodations, Rava Wines is Paso Robles Wine Country’s premier destination for unforgettable experiences.
Dr. Battle is a distinguished pediatrician at Central Coast Pediatrics, recognized for her expertise in both Pediatrics and Adolescent Medicine. A fellow of the American Academy of Pediatrics, she is double Board Certified and holds a Master’s in Public Health from Loma Linda University. She earned her Medical Degree from Howard University College of Medicine and completed her pediatric internship and residency at UCSF - Fresno and Valley Children’s Hospital. Furthering her specialization, she completed an Adolescent Medicine Fellowship at Children’s Hospital Los Angeles. Beyond her medical career, Dr. Battle enjoys spending time with her husband and two children, who are actively involved in the western riding community. She is often seen cheering at rodeos, supporting her family’s passion for the sport. Her commitment to children’s health, combined with her dedication to family and community, makes her a trusted and compassionate provider for young patients and their families.
Dr. Jason Pambrun’s orthodontic practice stands out for its patient-centered approach, cutting-edge technology, and commitment to excellence. As a BoardCertified Orthodontic Specialist, Dr. Pambrun brings years of advanced training and experience to his practice, ensuring top-tier care for patients of all ages. The office prioritizes efficiency and convenience, offering streamlined appointment scheduling, automated reminders, and direct insurance billing. Patients benefit from state-of-theart technology and a Growth & Guidance Program, which provides complimentary monitoring to determine the ideal time for treatment. Adults seeking orthodontic care can also enjoy comfortable, affordable options. The practice values the local community, supporting schools, clubs, and activities while offering family-friendly financing and discounts. With a single, centrally located office near Atascadero Junior High and High School, patients receive personalized attention without long waits. Dr. Pambrun’s dedication to quality is reflected
BEST HEALTH, WELLNESS, AND BEAUTY:
BEST URGENT CARE OR CLINIC
Urgent Care of Atascadero
BEST PEDIATRIC DENTISTRY
Stout Pediatric Dentistry
BEST SURGICAL AND COSMETIC DENTISTRY
Montoya Family Dental
BEST PEDIATRICIAN
Dr Battle - Central Coast Pediatrics
BEST ORTHODONTIST
Dr. Pambrun - Pambrun Brancing
BEST AUDIOLOGIST AND HEARING AID SERVICE
Hearing Solutions
BEST OPTOMETRIST AND EYE CARE
Dr Hider - Primary Eyecare Center
BEST CHIROPRACTOR
McGaughey Health Group, Atascadero
BEST EYEWEAR AND GLASSES
Specs by Kyla
BEST HOLISTIC HEALTHCARE
Salus Integrative Medicine
BEST GYM Fusion Fitness
BEST DAY SPA River Oaks Hot Springs Spa
BEST NAIL SALON Spa & Nails by Amy
BEST WOMEN'S HAIR SALON Salon Aer
BEST MEN'S BARBER SHOP
A New Era Barbershop - Paso Robles
BEST TATTOO STUDIO
Pioneer Tattoo Company
BEST NAIL SALON
Spa & Nails by Amy is a beloved local destination for top-tier nail and beauty services. With years of experience, Amy provides exceptional care in acrylic nails, dipping powder, gel nails, and classic manicures and pedicures. Her expertise extends beyond nails, offering body waxing and rejuvenating facials that leave clients feeling refreshed and confident. Customers return time and time again, not just for her flawless work but for the warmth and kindness she brings to every appointment. Amy takes the time to make each client feel valued, ensuring a relaxing and personalized experience. Her dedication to quality and customer satisfaction has earned her a loyal following, treating families with the utmost respect and care. Whether you’re looking for a perfect set of nails or a pampering spa day, Spa & Nails by Amy is the go-to spot for beauty and self-care.
BEST WOMEN’S HAIR SALON
SALON AER
AER is a premier beauty salon located in the heart of Atascadero’s vibrant Art District, offering the latest trends in hairdressing, makeup, and beauty services on California’s Central Coast. Co-owned by expert stylists and colorists Joelle P. and Summer V., AER is dedicated to providing top-tier hair and beauty experiences tailored to each client’s unique needs. The salon features high-end retail hair and beauty products by Davines, ensuring clients receive the best in sustainable and luxury hair care. With a team of skilled professionals, AER is committed to helping individuals look and feel their best through expert styling, precision cuts, color transformations, and personalized beauty services. Service prices are approximate and may vary based on individual needs at the time of service. AER’s offerings include haircuts, coloring, balayage, styling, makeup application, and more, all delivered in a welcoming and stylish environment.
BEST AMERICAN AUTO
REPAIR
& MAINTENANCE 11 FERRELL’S AUTO REPAIR 5812 Traffic Way, Atascadero salonaer.com
Ferrell’s Auto Repair has been Atascadero’s trusted auto service center for decades. Founded by Ed Ferrell in 1995, the shop grew from a small two-bay service station into a state-of-the-art facility with ten service bays, ensuring top-notch automotive care for the community. The Ferrell family’s legacy in auto repair dates back to 1970 when Bill Ferrell opened Ferrell’s Unocal in San Luis Obispo, with his sons, Mike and Ed, working alongside him. Ed later expanded the family business, moving to Atascadero in 1990 and establishing Ferrell’s Auto Repair at its current location. Known for quality workmanship, honesty, and long-standing customer relationships, Ferrell’s Auto Repair continues to be the #1 choice for auto repair in Atascadero. Whether it’s routine maintenance or complex repairs, their expert technicians are committed to keeping your vehicle running safely and efficiently. Ferrell’s Auto Repair – “A Name You Can Trust.”
BEST GERMAN AUTO REPAIR & MAINTENANCE
THE AUTOBAHN
The AutoBahn is a premier high-tech service, repair, and diagnostic facility specializing in European-made vehicles, including Audi, BMW, Mercedes-Benz, Porsche, and Volkswagen. Committed to excellence, The AutoBahn adheres to or surpasses factory standards, utilizing only original equipment manufacturer (OEM) parts, high-quality lubricants, and specialized tools to maintain vehicles as their engineers intended. With an extensive collection of Mercedes-Benz and BMW documentation and direct technical links to Germany for software updates, The AutoBahn ensures precision and performance. Beyond technical expertise, The AutoBahn prioritizes the human element in automotive service, striving to build long-term relationships based on trust and reliability. Recognizing the stress that car repairs can bring, the team is dedicated to providing a seamless and reassuring experience. By fostering strong client relationships and delivering top-tier service, The AutoBahn remains the trusted choice for drivers seeking to maintain the exceptional quality and performance of their European vehicles.
GAS AND DIESEL STATION
THIRD BASE MARKET & SPIRITS
Founded in 2007 on California’s Central Coast, Third Base Market & Spirits began as a small, family-owned business driven by a passion for craft beverages. From the outset, the team was committed to curating a selection that embodies quality, artistry, and tradition. Through years of dedication, Third Base Market & Spirits has grown into a trusted destination for enthusiasts seeking exceptional wines, rare whiskies, premium tequilas, and craft beers. Their journey has taken them across the globe, forging relationships with top distilleries, wineries, and breweries to bring world-class selections to their customers. More than a retailer, Third Base Market & Spirits offers an experience—where knowledge meets passion, and every bottle tells a story. With an unwavering commitment to quality, they invite connoisseurs and newcomers alike to explore, discover, and celebrate the craft of fine drinking. Third Base Market & Spirits: Where Craft Meets Passion.
Native Landscape Creations specializes in transforming outdoor spaces into stunning, functional landscapes that harmonize with the natural environment. Founded by Jared Silveira, the award-winning company offers expert services in custom landscape design, stonework, wooden structures, fire and water features, and sustainable planting. The company’s process begins with a collaborative design phase, ensuring each project reflects the client’s vision. During the build phase, skilled craftsmen bring these concepts to life with precision and attention to detail. The final step—relax—allows clients to enjoy a thoughtfully designed outdoor sanctuary built for longevity and beauty. With a lifelong background in construction and a degree from Cal Poly San Luis Obispo, Silveira has developed a passion for designing landscapes that enhance both homes and lifestyles.
117 Gibson Rd, Templeton mercedesautobahn.com
BEST POOL DESIGN & BUILD
California Pools
BEST POOL & SPA SERVICE
Backyard Visions, Inc.
BEST CONSTRUCTION & BUILDING
MATERIAL SUPPLIER
A-1 Glass
BEST LANDSCAPING, LAWN, AND GARDEN
Native Landscape Creations
BEST FLOORING
Templeton Floor Company, Inc
BEST PLUMBING
Bell's Plumbing
BEST ROOFING
Mid State Roofing
BEST SOLAR
A.M. Sun Solar & Roofing
BEST ELECTRICIAN
Kenneth's Heating & Air
BEST RAIN GUTTERS
Five Star Rain Gutters
BEST PEST AND RODENT CONTROL
Story Termite & Pest
BEST COMMERCIAL OR
CLEANING SERVICE
Steam Pro Carpet care
BEST MOVING COMPANY
Central Coast Moving & Storage
BEST STORAGE COMPANY
El Camino Self Storage
BEST PROPANE SUPPLIER
Delta Liquid Energy
THANK YOU TO ALL OUR READERS FOR TAKING THE TIME TO VOTE FOR YOUR FAVORITES IN NORTH COUNTY AND FOR SUPPORTING OUR LOCAL BUSINESS!
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A.M. Sun Solar has been a trusted name in solar energy on the Central Coast for over two decades, earning outstanding reviews from satisfied customers. Since its founding in 2001, the company has helped more than 2,500 customers transition to clean energy, reducing carbon emissions and fostering a more sustainable future. What sets A.M. Sun Solar apart is its commitment to customer service. The company offers a range of financing options, competitive pricing, and innovative installation solutions tailored to each client’s needs. With the highest-rated customer service in the region, A.M. Sun Solar consistently surpasses industry standards, as reflected in its impressive Net Promoter Score (NPS) and 5-star Google reviews. Beyond solar, A.M. Sun Solar is deeply rooted in the community, supporting organizations like Jack’s Helping Hand and the Paso Robles Children’s Museum. As a locally owned business, they believe in building a brighter future—one solar panel at a time.
KENNETH’S HEATING & AIR
Kenneth’s Heating & Air has been serving San Luis Obispo County, Santa Maria, and surrounding areas since 2012, providing top-quality heating and air services with a personal touch. As a trusted, five-star-rated company on Yelp, customers consistently praise their prompt, friendly, and honest service. Specializing in HVAC installation, repair, and maintenance, they work with all manufacturers and are a proud Carrier dealer, offering brands like Trane, Lennox, York, Rheem, Fujitsu, Samsung, and Air Temp. Founded by Kenneth S., the company is built on a commitment to customer satisfaction, ensuring each client receives expert service and reliable solutions for their heating and cooling needs. Whether you’re looking for a system upgrade or routine maintenance, Kenneth’s Heating & Air is dedicated to keeping your home comfortable year-round. Contact them today to experience the quality service that has made them a go-to choice in the Central Coast community.
Five Star Rain Gutters, Inc. has been a trusted, family-owned business serving San Luis Obispo and Santa Barbara counties for 36 years. Based in Atascadero, the company specializes in professionally designed and installed rain gutter systems that protect foundations, prevent water damage, and enhance curb appeal. Offering seamless aluminum, copper, and steel gutters in six styles and various designer colors, Five Star Rain Gutters provides tailored solutions for homeowners and contractors alike. Their services include gutter cleaning, maintenance, guard installation, and repairs, ensuring long-term performance and reliability. With a commitment to exceptional craftsmanship and customer satisfaction, they have earned the “Best of North SLO County” award for multiple years. Dedicated to keeping homes and businesses dry, Five Star Rain Gutters invites customers to schedule a free estimate and experience top-tier service from a company built on two generations of
and quality workmanship.
THE NORTH COUNTY RESTAURANT GROUP
Discover the best of North County's dining scene with North County Restaurant Group! Five of their standout eateries—Cielo, Street Side Ale House, Country Touch Café, Guest House Grill, and Barley & Boar—were all recognized for being the best at one thing or another. From elevated Italian cuisine and craft cocktails to hearty breakfasts and gastropub favorites, each restaurant brings its own unique flavor and welcoming atmosphere. Whether you're in the mood for fine dining or casual comfort food, these spots promise an unforgettable experience!
Cielo - Italian Restaurant & Rooftop Bar offers a modern twist on classic Italian cuisine with fresh, locally inspired dishes. Enjoy lunch, dinner, or daily happy hours in the stylish dining area or first-floor outdoor patio. For a more elevated experience, visit the rooftop Terrace, a 21+ setting featuring stunning Central Coast views, handcrafted cocktails, and delicious small bites. Whether you're savoring a meal or enjoying drinks with friends, Cielo delivers an unforgettable dining experience.
Street Side Ale House & Eatery offers a vibrant atmosphere with elevated pub fare and an extensive drink selection. With 25 beers on tap and over 50 whiskeys, patrons can enjoy daily happy hours and special events like Pint Night and Wine Wednesday. They have received multiple awards, including Best Overall Food & Beverage in 2023. Whether you're craving craft beer, cocktails, or delicious food, Street Side is the perfect spot to unwind.
Country Touch Café, nestled in Atascadero, is a charming, down-home spot serving up hearty breakfast and lunch classics with a side of small-town hospitality. Famous for fluffy pancakes, sizzling bacon, and mouthwatering omelets, this cozy café is where locals gather for comfort food done right. Whether you're craving biscuits and gravy or a stacked burger, every bite feels like a warm hug. Stop by and enjoy a meal that feels just like home!
Guest House Grill is a cozy yet upscale eatery serving up delicious American comfort food with a gourmet twist. Known for its perfectly grilled steaks, fresh seafood, and craft cocktails, it’s the perfect spot for a casual lunch, romantic dinner, or lively happy hour. With warm hospitality, a welcoming ambiance, and an inviting patio, every visit feels like home — only with better food! Come hungry and leave happy.
Barley & Boar is a culinary haven for food and drink lovers alike! This gastropub specializes in bold, flavorful dishes crafted with locally sourced ingredients, paired perfectly with craft cocktails, beer, and fine whiskey. Whether you're craving a juicy burger, house-cured charcuterie, or an expertly mixed drink, Barley & Boar delivers an unforgettable experience. With a cozy yet vibrant vibe, it’s the go-to spot for great food, drinks, and good times!
For over 63 years, Davis Body Shop has and continues to satisfy its many customers. Started in the early Sixties by Dave Davis, Davis Body Shop has been able to maintain its reputation of quality service and customer satisfaction. By supporting Little League, Atascadero Youth Athletics and many community events throughout the years, Davis Body Shop has backed the residents of Atascadero. We feel blessed to live and work in a community that is as wonderful as ours.
El Camino Real (805) 466-2446
The following listing of area houses of worship is provided by the partnership between Adelaide Inn and PASO Magazine. We hope to include all houses of worship in the Paso Robles, Templeton, San Miguel, Shandon, and Bradley areas. Your congregation is welcomed to send us updates and information to make our list complete and accurate. If you have information, please send an email to office@13starsmedia.com or call (805) 237-6060. Please include your name, address, phone, service times, and name of spiritual leader of your congregation. Thank you, and stay blessed.
ATASCADERO
“ABC” Atascadero Bible Church
6225 Atascadero Mall
Atascadero (805) 466-2051
Sunday 8am, 9am, 10:45
Thursday 7pm, Celebrate Recovery
Pastor Jeff Urke
Awakening Ways Center for Spiritual Living 9315 Pismo Ave.
10:00 a.m. at the Pavilion
Rev. Elizabeth Rowley Hogue awakeningways.org (805) 391-4465
Congregation Ohr Tzafon
“The Northern Light”
2605 Traffic Way
Atascadero, CA 93422
Friday Night Service 7:30 PM (805) 466-0329
Cornerstone Community Church
9685 Morro Road
8:45 & 10:45 AM
Pastor John Marc Wiemann (805) 461-3899
cornerstoneca.org
Hope Lutheran Church
8005 San Gabriel Road, Atascadero 9am Sunday (in-person and livestream on YouTube)
Pastor: Aaron Smith (805) 461-0340 ourhopelutheran.net
CRESTON
Creston Community Church
5170 O’Donovan Road Service: 9:00 a.m.
Pastor JD Megason LOCKWOOD
True Life Christian Fellowship Lockwood/Jolon Road, across from the school in Lockwood Service: 9:30 a.m.
Pastor Erick Reinstedt (805) 472-9325
NACIMIENTO
Heritage Village Church
At The Don Everingham Center Heritage Ranch Service: 10 a.m.
Pastor Brad Brown (805) 712-7265
Hilltop Christian Fellowship
2085 Gateway Drive Heritage Ranch Service: 10:30 a.m.
Pastor Perry Morris & Jerry Gruber (805) 239-1716
Oak Shores Christian Fellowship
2727 Turkey Cove Rd., at the Oak Shores Community Clubhouse Service: 8:30 a.m.
Pastor Jerry Gruber (760) 304-2435
PASO ROBLES
Apostolic Assembly of the Faith of Christ Jesus 2343 Park St
Bilingual Services: Services: Thursday 7 p.m.
Sunday 2 p.m.
Pastor Miguel Alvarado (805) 610-2930
Bridge Christian Church Centennial Park Banquet Room
600 Nickerson Dr. Service: 9:30 a.m.
Pastor Tim Mensing (805) 975-7178
Calvary Chapel Paso Robles 1615 Commerce Way Service: Sunday at 9 a.m., Wednesday at 7 p.m.
Pastor Aaron Newman (805) 239-4295
Chabad of Paso Robles
Rabbi Meir Gordon. 805-635-8684
info@chabadpaso.com
Monthly - Friday evening at 7:00pm, Saturday morning at 10:00am
Please contact us for address and current schedule
Christian Life Center 1744 Oak St. Service Time: 9:30 a.m.
Home Groups during the week
Preschool:
Christian Life Early Learning Ctr.
Pastor Guy Drummond (805) 238-3366
Christian Science Services 17th & Chestnut Streets
Service: 10 a.m. Sunday & 2nd and 4th
Wednesdays 7 p.m. (805) 238-3833
Church of Christ
3545 Spring St. (Corner 36th & Spring)
Service: Sunday, 11 a.m.
Evangelist Bob Champion (805) 286-5875
Sam Hogan (310) 602-9516
Delbert Arthurs (805) 238-4412
Church of Jesus Christ of Latter-day Saints
1020 Creston Rd. Service: 10 a.m. (805)-406-8910
Missionaries: (805) 366-2363
Covenant Presbyterian Church 1450 Golden Hill Rd. Service: Sunday, 10:30 a.m.
Pastor Dan Katches (805)238-6927 covenantpaso.com
Family Worship Center
616 Creston Rd. Service: 10 a.m.
Pastor Patrick Sheean (805) 239-4809
First Baptist Church 1645 Park St.
Pastor Michael R. Garman
Services: 8:30 a.m. & 11 a.m.
Discipleship 10 a.m. (805) 238-4419
First Mennonite Church
2343 Park St. Service: 11 a.m.
Pastor Romero (805) 238-2445
First United Methodist
915 Creston Rd. Service: 11 a.m.
Pastor Josh Zulueta (805) 238-2006
Grace Baptist Church
535 Creston Rd.
Service: 10 a.m.
Pastor Gary Barker (805) 238-3549
Highlands Church
Corner S. River and Niblick | 215 Oak Hill Services: 9-10 am & 10:30-11:30 am
Pastor James Baird (805) 226-5800
Live Oak 1521 Oak St. Service: 10 a.m.
Pastor John Kaiser (805) 238-0575
New Day
1228 11th St (east off Paso Robles St)
Services: Sunday 10 a.m., Wednesday 7 p.m.
Pastor Brad Alford (805) 239-9998
New Life Tabernacle
3850 So. Ramada Dr. Ste. D Service: 10 a.m.
Pastor Efrain Cordero
North County Christian Fellowship 421 9th St. Service: 10 a.m.
Pastor Steve Calagna (805) 239-3325
Paso Robles Bible Church
2206 Golden Hill Rd. Service: Sunday 9:30 a.m.
Pastor Mark Wheeler/Pastor Dave Rusco (805) 226-9670
Paso Robles Church of the Nazarene 530 12th St.
Service: 10:30 a.m.
Pastor Stephen Anastasia (805) 238-4300
www.pasonaz.com
Paso Robles Community Church
2706 Spring St. Service: 9:00 a.m.
Pastor Shawn Penn (805) 239-4771
www.pasochurch.com
Plymouth Congregational Church, UCC
Thirteenth & Oak Street
Service: 10 a.m.
Rev. Wendy Holland (805) 238-3321
Poder de Dios Centro Familiar
500 Linne Road, Suite D
Services: Sun. 4:30p.m., Wed. 7p.m.
Pastors: Frank and Isabel Diaz (805) 264-9322 / (805) 621-4199
Redeemer Baptist Church
Kermit King Elementary School
700 Schoolhouse Circle Service: 10:30 a.m.
Pastor Christopher Cole (805) 238-4614
Second Baptist Church
1937 Riverside Ave. Service: 11 a.m.
Pastor: Gary Jordon (805) 238-2011
St. James Episcopal Church 1335 Oak St. Services: 8 a.m. (Rite I), 10 a.m. (Rite II)
Reverend Barbara Miller (805) 238-0819
St. Rose of Lima Catholic Church
820 Creston Rd.
Daily Mass- 8:30 a.m.
Saturday 8 a.m. Tues. 7 p.m. Spanish
Saturday 5 p.m. and 7 p.m.
Spanish Vigil Mass Sunday 8 a.m. & 10 a.m.;
Spanish Mass at 12:30PM
Father Rudolfo Contreras (805) 238-2218
The Revival Center
3850 Ramada Dr., Ste. A-3 Service: 10 a.m.
Pastor Gabe Abdelaziz (805) 434-5170
The Light of the World Church
2055 Riverside Ave.
Services: Everyday, 6 p.m.
Sundays 10 a.m. & 5 p.m.
Pastor Bonifacio Robles (612) 990-4701
Trinity Lutheran Church 940 Creston Rd. Worship Service: 9:30 a.m. (805) 238-3702
Victory Baptist Church
3850 Ramada Dr. Ste D4
Sundays - 10 & 11 a.m.
Wednesday - 6:30 p.m.
Pastor Bruce Fore (805) 221-5251
vbcpaso.org
Victory Outreach Paso Robles
2919 Union Road, Paso Robles, CA Services: Sunday, 10:30 a.m. Thursday, 7:00 p.m.
Pastor Pete Torres (805) 536-0035
TEMPLETON
Bethel Lutheran Church
295 Old County Rd. Service: 9:30 a.m.
Interim Pastor Russ Gordon (805) 434-1329
Celebration Worship Center
Pentecostal Church of God 988 Vineyard Drive
Pastor Roy Spinks Services: 10:30 a.m. & 6 p.m. (805) 610-9819
Family Praise & Worship
Located at Vineyard Elementary School 2121 Vineyard Dr, Templeton
Service: 10 a.m.
Pastor Vern H Haynes Jr. (805) 975-8594
Templeton Presbyterian Church
610 S. Main St. Service: 10 a.m.
Reverend Roger Patton (805) 434-1921
Higher Dimension Church
601 Main St.
1st Sunday: 1:30 p.m.
2nd - 5th Sundays 12:30 p.m.
Pastor Charlie Reed, Jr. (805) 440-0996
Life Community Church
8:30 & 10:30 Sundays
3770 Ruth Way, Paso Robles, CA 93446 (805) 434-5040 hello@lccpaso.org
Pastor Brandon Hall
Solid Rock Christian Fellowship 925 Bennett Way Service: 10 a.m.
Pastor Jeff Saylor (805) 434-2616
Seventh-Day Adventist Church
Templeton Hills 930 Templeton Hills Rd.
Services: Saturday 9:30 & 10:30 a.m.
Pastor Zac Page (805) 434-1710
Vineyard Church of Christ
601 So. Main St.
Service: 10 a.m.
Evangelist: Steve Orduno (805) 610-4272
Vintage Community Church
692 Peterson Ranch Road
Services: 9 & 11 a.m.
Coaches: Aaron Porter, Dayn Mansfield (805) 296-1120
SAN MIGUEL
Iglesia Fuente De Agua Viva 301 13th St.
Services: 10 a.m. & 7 p.m.
Pastor Mike Duran (805) 467-5500
Mission San Miguel Parish
775 Mission Street
Daily Mass: Monday – Friday, 8:00 am
Father Lucas Pantoja (805) 467-2131 1
SHANDON
Shandon Assembly of God 420 Los Altos Ave.
Spanish Service: Sun. 5 p.m., Thurs. 7 p.m.
Pastor Jim Mei (805)226-9737
march
Calendar of Events
MARCH 2
13TH ANNUAL CIOPPINO & VINO
PASO ROBLES EVENT CENTER
1-4pm
Indulge in a mouthwatering feast while supporting a great cause — The Paso Robles Children's Museum. Cioppino & Vino will feature cioppino tasting from local chefs, wine tasting, cheese and wine pairings, and live and silent auctions with all proceeds going directly to the museum.
"DYNAMIC DUOS" CONCERT
ATASCADERO BIBLE CHURCH
3-5pm
Atascadero Community Band presents "Dynamic Duos", a free concert celebrating famous partnerships in music.
MARCH 21-23
25TH ANNUAL CITY WIDE YARD SALE
MORRO BAY, MULTIPLE LOCATIONS
8am-2pm
The 2025 Morro Bay City-Wide Yard Sale runs March 21-23, rain or shine. Sign-ups begin January 1 via email or phone. Provide your name, address, participation days, and sale item descriptions. Sale maps available March 17.
MARCH 22
6TH ANNUAL CENTRAL COAST CRAFT BEER FEST
SUNKEN GARDENS, ATASCADERO 12-4pm
Enjoy unlimited samples from 55+ craft breweries, wineries, cideries, and more, plus food trucks, live entertainment, vendors, and lawn games. Shuttle services available.
APRIL 2
ATASCADERO FARMERS MARKET 8TH ANNIVERSARY
EVENT DETAILS ARE SUBJECT TO CHANGE verify prior to attending.
SUNKEN GARDENS, ATASCADERO 3-5:30pm
Get fresh and locally grown produce every Wednesday at the Atascadero’s Farmers Market in the beautiful Sunken Gardens.
APRIL 19
PARTY FOR THE PLANET CHARLES PADDOCK ZOO 10am-3pm
The Annual “Party for the Planet” Earth Day Celebration is a fun way for children of all ages to experience interactive adventures, hands-on activities, exhibits by sustainabilityconscious businesses, plus a variety of educational demonstrations. Party for the Planet activities are included with General Admission.
APRIL 26
CITYWIDE YARD SALE
ATASCADERO 8am-2pm
For more information on how you can participate or for shopping information, go to atascaderoyardsale.com
VINTAGE SIDECAR RENDEZVOUS, RECYCLED TREASURES, ANTIQUE MOTORCYCLES & SIDECARS, BRITISH CARS & PR COMIC BOOK EXPO DOWNTOWN PASO ROBLES 9am-3pm
For more information or vendor forms, call the Downtown Paso Robles Main Street office at (805) 238-4103.
APRIL 26-27
WINE 4 PAWS WEEKEND NORTH COUNTY
Support homeless pets by shopping or tasting at 80+ SLO County businesses April 26-27, with 10 percent of sales benefiting Woods Humane Society!
Wednesdays Saturdays Tuesdays Saturdays
PASO ROBLES 11TH & SPRING, PASO ROBLES, CA 93446 9am - 11am
ATASCADERO 6505 EL CAMINO REAL, ATASCADERO, CA 93422 3pm - 6pm
TEMPLETON CROCKER ST & 6TH ST, TEMPLETON, CA 93465 9am - 12:30pm
PASO ROBLES: COUNTY FARM & CRAFT MARKET 11TH & SPRING, PASO ROBLES 9am - 1pm
believe in people. W e believe in partnerships. W e believe in organic food, a healthy planet, & doing our part to preserve it. W e in getting it right, the first time, every time. W e believe in our history, & our future. We belive life, liberty, & the pursuit of happiness. W e believe culture eats strategy for breakfast. W e believe to change anything, create a new model that makes the old model obsolete. W e believe that ideas are big ideas when they matter to you.
W e believe in art, music, sports, education, & kids. W e believe in being the most fun. W e believe handshakes & hugs are better than likes and shares. We believe main street is more powerful than wall street. We believe holding the door, smiling, waving, & greeting strangers as new friends. W e believe small business is a state mind. We believe everything looks better on high-gloss pages. We believe in the magic of teamwork, hard work, & high fives. We believe in homemade lemonade & local honey. We believe in family, friends, & sharing warm bread. W e believe in lighting each other’s candles. We believe in the story of
• Save the date to shop for treasures!
• Check our website or Friends of Joy Playground Facebook page for the map and more details.
• Sales will be held at homes and businesses throughout town.
(Amounts paid to register a sale location are non-refundable donations)
$20/household; $40/organization or business
Deadline to register sale locations: April 12th
Proceeds will benefit Joy Playground at Colony Park in Atascadero Reduce. Reuse. Recycle. Support a great cause. 2 0 2 5
