Collins Cambridge IGCSE English sample

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Chapter 4 . Topic 3

Writing to persuade

Learning objectives You will learn how to: • use persuasive language and rhetorical techniques to persuade others.

When you write to persuade, you aim to change someone’s beliefs or point of view. To achieve this, the information you include must be carefully selected to justify your own point of view. In addition, you will need to apply various other persuasive techniques.

Explore the skills There are three key elements to bear in mind when writing to persuade: •

A: ideas – the points you choose to make and the evidence you use to support these points

B: language – the vocabulary or other techniques you use to influence how your reader thinks

C: structure – the way you present and order your points so that they have the greatest effect.

Look at this opening to an article about ‘driverless’ cars.

I cannot see a future for driverless cars. The idea of robotic machines with minds of their own ferrying passengers from A to B appals me: technology is just too unreliable. A key problem is hacking. What happens if the computer that drives the car is affected by a virus or some other nasty attack? It would be absolute chaos!

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What other powerful uses of language can you identify here?

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The structure of this text is logical because the first paragraph introduces the general view and the second paragraph develops it. In what ways does the second paragraph develop the first?

Build the skills You can use vocabulary and persuasive devices to make an emotional appeal to your reader and to make a ‘call to action’. Read this extract from a parent to a school principal.

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Section 1 Building key skills

Element A: clear statement of viewpoint and evidence

Element B: strong, negative language


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