Using a computer system to communicate (double lesson)
1.6 Assessment objectives
0417 syllabus
6.1.1
Understand communication applications used to create: newsletters, flyers, posters, websites, multimedia presentations, music scores, cartoons.
Describe a range of communications applications. Describe applications for publicity and corporate image publications.
6.1.4
Differentiated learning outcomes
Resources
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Student Book: pages 22-27
Worksheet: 1.11 Considering the needs of the audience
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All students must be able to use the key words highlighted in the Student Book in context and state the purpose of the five most common forms of communication (Grade E/D). Most students should be able to use the terminology in the session with confidence, describe situations where each of the five most commonly used forms of communication might be used and be able to describe what corporate image refers to (Grade D/C). Some students could confidently use the terminology in the session and evaluate which would be the most appropriate method of communication in a given situation and be able to discuss the importance of corporate image (Grade B/A).
Key concepts
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The most appropriate method of communicating information to a particular group of people. Understanding the concept of corporate image and its importance.
Starter suggestions Explain that many factors play a part in deciding the most appropriate method of communication, including the purpose, the information to be given, and the target audience. Have available examples of newsletters, flyers and posters that advertise a range of events, information and places. Discuss their suitability for that purpose based on context – the information being given and the audience being targeted. Why do students think that these are appropriate formats? Can they come up with some guidelines for choosing the right format?
Main lesson activities There are a number of varied tasks within this session, but with good examples it will be possible to illustrate the advantages or suitability of a method without too much direction.
Newsletters, flyers and posters Build on the starter activity by asking students to complete Activity 1 (Student Book, page 22). Come to some agreement about content. Have they all identified the necessary detail? (See answers to Activity 1 on the next page.) Student task: The restaurant needs a poster to advertise their opening night. What does the poster need to contain? How can it be made to catch people’s attention? Student discussion in pairs – feedback to whole class: After the restaurant has been open for a few months, the owners decide to create a newsletter that will be given to customers at the end of their meal.
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What kind of information might this newsletter contain? Is a newsletter a good idea? What are the advantages and disadvantages?
IGCSE ICT Teacher Guide
11
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