Hughes Airport Center - Marketing Strategy

Hughes Airport Center MAR K E TI N G ST R AT EGY Doherty Industrial Group – Colliers International

MARKETING STRATEGY

This letter/proposal is intended solely as a preliminary expression of general intentions and is to be used for discussion purposes only. The parties intend that neither shall have any contractual obligations to the other with respect to the matters referred herein unless and until a definitive agreement has been fully executed and delivered by the parties. The parties agree that this letter/proposal is not intended to create any agreement or obligation by either party to negotiate a definitive lease/purchase and sale agreement and imposes no duty whatsoever on either party to continue negotiations, including without limitation any obligation to negotiate in good faith or in any way other than at arm’s length. Prior to delivery of a definitive executed agreement, and without any liability to the other party, either party may (1) propose different terms from those summarized herein, (2) enter into negotiations with other parties and/or (3) unilaterally terminate all negotiations with the other party hereto.

Co n t e n t s EXECUTIVE SUMMARY Project Overview Deliverables Demographics

Marketing Overview Interactive Sites Colliers.com Online Portals Signage Videography Colliers Network Advertising Print & Digital Print & Digital Brochures Open House Events Client Reports

MULTI-TENANT INDUSTRIAL PARK TOTALING ±425,752 SF IN THE HIGHLY SOUGHT AFTER AIRPORT SUBMARKET

EXECUTIVE SUMMARY

890 & 850 PILOT ROAD, 1111, 1151, & 1181 GRIER DRIVE AND 6700 PARADISE ROAD, LAS VEGAS, NV Property Features • Located in the highly desirable master-planned Hughes Airport Center • Units ranging from ±4,352 SF to ±86,674 SF • Excellent access to the I-15, I-215, McCarran International Airport, the Las Vegas Strip and Allegiant Stadium Home of the Las Vegas Raiders

Project Overview

Doherty Industrial Group – Colliers International

5

EXECUTIVE SUMMARY

Marketing Deliverables

• Position the development • Build the anticipation and excitement • Marketing and leasing support

Start

12 Weeks

Listing Agreement Review & Sign Listing Agreement Establish Markting Strategy Identify Potential Leasing Candidates

1-2 Weeks

Premarketing Develop Marketing Brochure Develop E-mail Campaign Design Sign & Define Placement Client Approves Marketing Materials Property Website

Internet Advertising Debi (Colliers National Database) LoopNet (Commercial Listing Service) CoStar (Commerical Listing Service) RealNex (Commercial Listing Service) Crexi (Commercial Listing Services SIOR Connect NV Energy

12 Weeks

Brokerage Dissemination Colliers International Local Brokerage Regional & National Brokerage

1-12 Weeks

Distribute Install Property Signage Launch bi-weekly E-mail Campaign Distribute Marketing Brochure

On-going Reports

Monthly Updates Monthly Prospect Activity Report Competitive Report Completed Lease Comparables

12 Weeks

Social Media Posts LinkedIn Facebook Instagram Twitter

Demographic Summary Report Demographics 6700 Paradise Rd, Las Vegas, Nevada, 89119 1,3,5 mile radius rings

Prepared by Colliers International Latitude: 36.067743 Longitude: -115.1410820

1 mile radius

3 mile radius

5 mile radius

5,987 6,009 6,269 2 6,544 0.86%

85,231 91,238 96,709 1,297 101,773 1.03%

285,142 336,208 364,256 2,178 387,987 1.27%

0.4% 4.7% 8.9% 4.4%

7.0% 13.5% 11.5% 5.2%

17.9% 27.7% 15.4% 6.5%

16,306 13,533 2,773 83.0 17.0%

165,498 118,620 46,878 71.7 28.3%

585,170 409,486 175,684 70.0 30.0%

2,311 2,345 2,423 2.59 2,517

34,332 36,904 38,734 2.46 40,615

116,995 137,221 146,998 2.46 155,912

0.76%

0.95%

1.18%

1.5% 4.8% 7.3% 3.9%

7.5% 12.8% 10.1% 4.9%

17.3% 25.6% 13.6% 6.1%

2010 Families 2019 Families 2024 Families 2019-2024 Annual Rate Housing Unit Summary

1,449 1,487 1,542 0.73%

21,246 22,099 23,118 0.91%

77,486 82,557 87,376 1.14%

2019 Housing Units Owner Occupied Housing Units Renter Occupied Housing Units Vacant Housing Units Owner Occupied Median Home Value

2,593 51.6% 41.9% 6.6%

48,465 37.0% 42.9% 20.1%

182,469 35.3% 45.2% 19.4%

$254,090 $272,942

$279,897 $303,654

$273,732 $300,696

$29,911 $63,095 $76,247

$30,074 $56,431 $75,018

$30,225 $55,210 $74,761

Population Summary 2000 Total Population 2010 Total Population 2019 Total Population 2019 Group Quarters 2024 Total Population 2019-2024 Annual Rate 2000 2000 2010 2019

to to to to

2010 2019 2024 2024

Population Population Population Population

Change Change Change Change

2019 Total Daytime Population Workers Residents 2019 Employees % of Daytime Population 2019 Residents % of Daytime Population Household Summary 2000 Households 2010 Households 2019 Households 2019 Average Household Size 2024 Households 2019-2024 Annual Rate 2000 2000 2010 2019

to to to to

2010 2019 2024 2024

Household Household Household Household

Change Change Change Change

2019 Median Home Value 2024 Median Home Value Income 2019 Per Capita Income 2019 Median Household Income 2019 Average Household Income Household Income Base <$15,000 $15,000 - $24,999 $25,000 - $34,999 $35,000 - $49,999

38,734 Doherty Industrial Group2,423 â&#x20AC;&#x201C; Colliers International 4.6% 6.2% 12.0% 11.1%

10.4% 9.2% 10.5% 12.9%

7 146,998 10.7% 8.8% 10.6% 14.0%

Marketing Overview

We foster a culture of innovation and

tours, signage, full pitch support,

collaboration that informs, connects

advertising, public relations and

and advances the interests of our clients

much more.

and professionals through business

Marketing serves as strategic advisors to Colliers professionals with a go-to market system referred to as the Ad Agency Approach to branding.

development, property marketing, digital

Our creative marketing team takes

engagement, and public relations.

advantage of a comprehensive set of tools and resources, with digital

Our services include full brand

marketing being a key element.

development, custom presentations,

We create high-quality content

template creation, eblasts, social media

that tells a story and is useful

support, interactive websites, virtual

and relevant.

View Marketing Reel

Interactive Sites Creating interactive property marketing websites via platforms that engage and excite using Colliers branded templates or custom site branding.

FEATURES:

HOW TO DISTRIBUTE IT:

These sites are fully interactive, animated,

> Email marketing

and customizable to each client. Elements

> Link in a brochure

include password protected/confidential

> Text message

campaigns, embedded videos, floor plans,

PRODUCTION TIME:

maps, and more.

2 days - 3 weeks;

WHEN TO USE IT:

depending on site complexity

> Property listings and campaigns > Interactive brochures > Business development pitches > Client-facing presentations & data analysis > Team sites

Doherty Industrial Group â&#x20AC;&#x201C; Colliers International

9

Colliers.com Our Platform Your Property

Colliersâ&#x20AC;&#x2122; global website showcases

With over 2.5 million views per

our clientsâ&#x20AC;&#x2122; assets in the best light.

year, colliers.com listings are

Specialized artificial intelligence helps

proven tactics for increasing the

users view properties that match their

profile of your property.

digital profile. Thoughtfully designed, mobile-first property marketing pages use icons, imagery, and interactivity to drive engagement and lead generation.

http://industrial.vegas Our personal team site for Doherty Industrial Group showcasing our clientsâ&#x20AC;&#x2122; assets.

Gaining Exposure

Online Portals

Our approach to online listings is simple — put properties where they gain the most exposure in front of the largest, most relevant audience. Premium commercial real estate platforms such as CoStar and LoopNet have incredible reach and offer the opportunity to showcase a property’s attributes,

Leveraging industry platforms to reach further.

availabilities, and value in a single location.

Connect.

Engage.

Win. Doherty Industrial Group – Colliers International

11

Signage

On-site signage at each Colliers listing leverages the firmâ&#x20AC;&#x2122;s brand identity to draw attention and promote the opportunities available at the property.

Our signs are clear, prominently

Maximum exposure to drive demand.

located, and designed to be digestible while traveling â&#x20AC;&#x153;at speed.â&#x20AC;?

For Sale 702 282 735 4000 5700 408

Photography, Videography & Droneography

We work with talented drone and expert

new developments and

commercial real estate photographers and

infrastructure access, or

videographers to bring your listing to life,

capturing the view from the

producing dynamic media to showcase all

executive suite, this media has

the right angles. Whether it is using overhead

become a core component for

footage to show proximity to

marketing campaigns.

Positioning your property in the best light.

View our newest custom video created for our client Doherty Industrial Group â&#x20AC;&#x201C; Colliers International

13

Colliers Network & Email Campaigns Lead generation continues to grow from our unrivaled database.

To ensure effective tenant prospecting and property

necessary, external online resources such

marketing, Colliers built a robust database of owners,

as Real Capital Markets provide additional

occupiers, and investors. This database is meticulously

opportunities for connecting with tenants,

segmented by geography, industry sector, and property type

buyers, and investors.

and works with individual brokersâ&#x20AC;&#x2122; personal contact lists to position properties in front of the right people at the right

To measure effectiveness, we track key

time. It also allows for promotion of availabilities to more

metrics such as views, open rates, and click-

probable tenants and buyers, reducing time to and on market.

throughs, allowing for the identification of interested parties and strategic targeting of

When marketing properties, one of our key tools is the external email marketing campaign. These HTML emails are distributed to prospects from our database and

Email Campaigns sent through

supplemented with internal communications highlighting new listings. When further amplification of the property is

those organizations.

Advertising Print & Digital Tailored campaigns to reach the right audience.

Print ads are still a vital component of our

Colliersâ&#x20AC;&#x2122; digital strategy team

marketing strategy as they keep us engaged

assists in the development and

with local communities. Local publications

execution of targeted digital

deliver our brand right in the hands of local

advertising campaigns for

consumers, which can help generate more

property listings. Powered by

local inquiries. Every publication provides us

Hootsuite, these campaigns

with accurate data on circulation and reader

promote availabilities across

demographics. This information ensures we

major social media platforms

make smart, educated decisions about where

and influential websites

ads will have the largest impact.

such as Google, Facebook, and LinkedIn, driving brand recognition and lead generation.

Demographics, geography, and key search terms are among the many profile factors used to create a custom audience for our ads. We flexibly optimize keywords, messaging, photos, and videos that resonate with our targets â&#x20AC;&#x201D; ensuring ROI for our campaigns.

Doherty Industrial Group â&#x20AC;&#x201C; Colliers International

15

Print/Digital Brochures Differentiating your property.

Designed and delivered by our in-house marketing team, Colliersâ&#x20AC;&#x2122; digital and print brochures make a huge impact. Innovative infographics, location maps, and imagery tell a compelling narrative and elevate your property above the competition.

Open House Events We do things differently to get brokers through the door

Client Reports & Data Analysis We turn data into insights to paint a bigger picture

// DOHERTY INDUSTRIAL GROUP //

On-site events support marketing objectives and provide opportunities for brokers to experience a property in a relaxed and engaging environment.

A broker breakfast, lunch, or even an on-site game of mini-golf, is another opportunity to promote available space or a property for sale at a relatively minor cost. Such an event allows representatives of potential tenants, buyers, and investors to see the building/ space in person, meet ownership, and network with both the leasing/sale agents and other brokers.

Colliers brokers are always looking for new and engaging ways to theme open house events to the property to maximize engagement and exposure for their clients.

Doherty Industrial Group â&#x20AC;&#x201C; Colliers International

17

Thank You! We look forward to further discussing how Colliers International can help you meet, and exceed, your goals.

DAN DOHERTY,

PAUL SWEETLAND,

+1 702 836 3707

+1 702 836 3750

dan.doherty@colliers.com

paul.sweetland@colliers.com

License # NV-S.0024287

License # NV-S.0043604

CHRIS LANE, CCIM

JERRY DOTY

+1 702 836 3728

+1 702 836 3735

chris.lane@colliers.com

jerry.doty@colliers.com

License # NV-S.0166896

License # NV-S.0172045