38 & 40, 42A - 50A Middleton Avenue, Castle Hill

38 & 40, 42A - 50A

Middleton Avenue Castle Hill

COLLIERS SUBMISSION

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3 8 & 4 0 , 4 2 A - 5 0 A M I D D L E T O N AV E N U E , C A S T L E H I L L

Thank you for the opportunity to present our thoughts and recommendations to you on behalf of Trifalga Property Group for the sales and marketing of the residential off-the-plan apartments at the 38 & 40, 42A - 50A Middleton Avenue, Castle Hill development.

THE BEST PEOPLE Our high performance and results driven culture means that we only recruit the industry’s best.

From our Directors to our on the ground sales team, everyone is as passionate about property as they are experienced. Your project will be serviced from beginning to end by our most senior team members, all of whom have worked in premium developments and delivered quality results for their clients.

38 & 40, 42A - 50A Middleton Avenue, Castle Hill presents an opportunity that Colliers looks forward to being involved with within Castle Hill’s new Showground precinct. The development with its highly recognised project team, quality finishes and facilities provided in addition to the connectivity to Castle Towers and the new Showgrounds Metro station is unsurpassable.

THE BEST RESULTS Our team have more experience with premium developments and greater overall project results than any other team in the industry and our track record speaks for itself. Our strategy at all times is focused on minimising your risk and maximising your returns, never at the compromise of our service, the customer experience, or the Trifalga Property Group brand.

From concept to completion and through a culture of service excellence, our experts work together to maximise the potential of property and accelerate the success of our clients. Our team of experts specialise in development site acquisition and sales, launching and selling out residential projects from the largest multistaged mixed-use developments right down to the boutique, individual residential sales and complete property management services.

The value we bring to this partnership extends well beyond our expertise in marketing and selling. Colliers not only think about the project at hand, we also continue to bring new site opportunities to you. We will provide expert advice and guidance to ensure that your investment in us continues to add value to you.

Colliers will work alongside Trifalga Property Group to ensure the best strategy and pricing is set, and 38 & 40, 42A - 50A Middleton Avenue, Castle Hill development is brought to market efficiently through each stager release, to deliver record returns for Trifalga Property Group from both a financial and a brand perspective. When your agency is the face of your brand you want to ensure absolute credibility with who is representing you. Partnering with the Colliers team assures you:

Our full proposal follows and we look forward to your response and questions.

Yours Sincerely,

THE BEST KNOWLEDGE Our access to industry leading intellectual capital alongside our ongoing market analysis delivers you consistent, credible and real time knowledge of the changing residential marketplace and the performance of your project. We will provide expertise and direction on all aspects of your project including market positioning and branding, research, marketing initiatives, sales, and stakeholder engagement, and rounding off by working with you to set the most effective launch and sell down strategy.

Peter Chittenden Managing Director, Residential Colliers

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COLLIERS SUBMISSION

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Contents 01

Market Analysis 06

02 Pricing 20

03

Sales & Marketing Strategy 22

04 Fees 50

05

Appendix A - Draft Marketing Budget 52

Market Analysis

3 8 & 4 0 , 4 2 A - 5 0 A M I D D L E T O N AV E N U E , C A S T L E H I L L

The North West Region Market Snapshot

PRICE TREND

TRANSPORT

Throughout 2019 and 2020, and in line with the broader Sydney market, the North West of Sydney saw a slowdown in property price growth due to absorption of apartment supply and decreased buyer sentiment due to Covid-19. Buyer confidence during 2021 has increased from the previous years, along with decreased supply of apartments available for sale in Castle Hill. Whilst much of the price growth in Castle Hill has been within the established market, we feel that demand will transition to off-the-plan throughout 2022 with an increased participation by investors. As of September 2021, Castle Hill has seen an average annual price growth of 9.16% for houses

As part of the North West Growth Precinct, the completion of the North West Metro line will be the major transport provider for residents in the area, providing a 45 minute train ride to Sydney CBD. The Hill’s bus network also provides residents a commute to surrounding city centres, Rouse Hill, Castle Hill, and beyond.

INFRASTRUCTURE The NSW Government has committed heavily in the growth of the North West region to support the ongoing need for this housing, transport infrastructure and social infrastructure. The North West Metro train line is the major infrastructure project driving the development of housing precincts currently providing convenience for new residents to get to surrounding employment centres. In 2019, the state government announced a proposal for further tax levies in Western Sydney areas surrounding the new Western Sydney Airport to fund infrastructure projects.

and 6.38% for units.

S U P P LY General supply throughout North West Sydney has remained in the high range over recent years. Notably, we have seen an increase in single residential lot amalgamations and land rezoning to accommodate medium to high density residential housing. The NSW Government estimates that a further 92,000 homes will be developed in the North West over the next 2030 years. Traditionally, much of this density has been in the form of land releases and medium density/ townhouses, however we estimate that high density residential apartments will become another primary housing option, particularly within priority precincts along the new North West Metro train line.

BUYER PROFILE Throughout 2021, the resounding buyer demographic across greater Sydney continued to trend towards owner occupiers. This was reflected by sales data in the North West region, seeing a strong presence of families and downsizes. First home buyers continued to be active in 2021, particularly where pricing aligned with applicable government grants. We anticipate these trends to continue into 2022, with a particular focus to quality and convenience. In respect to the Investor market, we expect this buyer profile to emerge in the coming months due to an all time low in interest rates, optimism of potential capital gains from recent price growth across Sydney and ongoing infrastructure spend in the North West.

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COLLIERS SUBMISSION

Buyer Profile From our experience of successfully selling out off-theplan projects, we believe the success of your project will be underpinned by our ability to position the project in the core target market, provide an exceptional ‘presentation’ of the display apartments, manage and control the sales path and buyer journey, and importantly provide reasonably competitive pricing to make the overall proposition compelling enough to maintain sales momentum.

We believe the primary target market will be an owner occupier and downsizers followed by an increasing participation of investors throughout 2022.

Outlined on the following page is a summary of the key buyer groups.

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3 8 & 4 0 , 4 2 A - 5 0 A M I D D L E T O N AV E N U E , C A S T L E H I L L

LOCAL OWNER OCCUPIER

Participation •

The owner occupier has been a strong participator in the market over the past 2 years

•

The reduction of investors in the previous years has created a more appealing marketplace for owner occupiers with less competition and less pressure on decision making

•

Owner occupiers have a stronger focus on quality of finishes and apartment layout

•

Typically, owner occupiers will take longer to transact often requiring multiple inspections

(Young Families, Couples & Singles) •

Convenience and lifestyle of living within Sydney’s North West.

•

Employment opportunities amongst new infrastructure investment

•

High quality apartment living

•

Luxury finishes included within the apartments

•

Resident amenity

THE INVESTOR

Participation

•

Long-term investor appealing to the growth story of the North West growth corridor along with new infrastructure within the Showgrounds precinct

•

The investor has been a low-participant over the past 2 years driven by tightening of lending conditions and reduced market sentiment due to Covid-19

•

Expected rental returns for high quality apartment living in a connected location

•

•

Potential for longer term capital growth and reduced risk profile

Early enquiry levels by investors have increased in recent months however this is yet to convert to sales. We anticipate increased participation throughout 2022.

•

Depreciation associated with the investment

THE DOWNSIZER

Participation

•

Appealing lifestyle of Sydney’s North West

•

•

Convenient connection to public transport in addition to new modes of transport

In recent years, downsizers have resulted in purchasing in the North West due to growing prices, quality stock as well as being connected to both destinations and established friends and family.

•

Quality of design and inclusions

•

•

Low maintenance living with large dining and entertaining space

Quality apartments have been available, allowing downsizers to sell their home, yet remain in the same area.

•

Safe community

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COLLIERS SUBMISSION

Future Supply CASTLE HILL

The Hills has been identified as a high growth precinct in Sydney with density, employment, and occupation levels similar to that of the Sydney CBD. Over the next five years, The Hills Shire is forecasted to construct approximately 8745 new residential dwellings at an average supply rate of 1749 new dwellings constructed each year.

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There are currently 4 developments under construction in Castle Hill, which will supply 1570 new dwellings at an average of 392 per project, showing the scale of the projects additionally there are another 4 developments under development approval which will provide 2427 units to the area in the next five years. An additional 1054 new dwellings across 4 developments are in Development application. These 12 developments will provide 5051 new apartment dwellings in Castle Hill in the next five years.

It is anticipated that 1-15 Carrington Road will potentially launch in 2023 and will consist 1,610 apartments. From our analysis, there will be two projects with development approval due to launch in Castle Hill over the remainder of 2021 and 2022 consisting of 492 apartments. Therefore, timing is crucial in the Showground precinct and we feel over the next 6-12 months is the best opportunity to launch the 38 & 40, 42A - 50A Middleton Avenue, Castle Hill development.

3 8 & 4 0 , 4 2 A - 5 0 A M I D D L E T O N AV E N U E , C A S T L E H I L L

Below is a list of the current developments either currently in-market, recently sold or coming soon consisting of 10 or more apartments with in Castle Hill, Baulkham Hills, Kellyville and Norwest. This information was sourced from The Hills Shire Council and Cordell Connect.

UNDER CONSTRUCTION

Project/ Address

No. Apts

Developer

Mix

Levels

Launch

17 Balmoral Rd, Kellyville

290

Decode

TBA

5

2017

2B Hector Ct, Kellyville

53

Toplace Pty Ltd

16 x 1 Bedroom 31 x 2 Bedroom 6 x 3 Bedroom

4

2018

182-186 Hezlett Rd, Kellyville

181

Kanebridge Group

1 x 1 Bedroom 14 x 2 Bedroom 35 x 3 Bedroom

5

2018

178-180 Hezlett Rd, Kellyville

94

24 x 1 Bedroom Ausdwell Investments 66 x 2 Bedroom Pty Ltd 4 x 3 Bedroom

4

2018

19-21 Withers Rd, Kellyville

93

Balintore Developments

TBA

5

2019

29 Dawes Ave, Castle Hill

85

Sydney CBD

12 x Bedroom 58 x 2 Bedroom 15 x 3 Bedroom

8

2019

85-19 Balmoral Road, Kellyville

198

Merfad Group Holdings

51 x 1 Bedroom 147 x 2 Bedroom

5

2019

16-26 Chapman Avenue, Castle Hill

266

Unknown

55 x 1 Bedroom 159 x 2 Bedroom 52 x 3 Bedroom

9

2020

12-14 Barry Road, Kellyville

145

BTS Australia

26 x 1 Bedroom 96 x 2 Bedroom 23 x 3 Bedroom

5

2021

3-9 Fishburn Crescent, Castle Hill

296

Bridgestone Projects

7 x 1 Bedroom 154 x 2 Bedroom 20 x 3 Bedroom

10

2021

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COLLIERS SUBMISSION

UNDER CONSTRUCTION CONTINUED

Project/ Address

No. Apts

Developer

Mix

Levels

Launch

28 Memorial Avenue Kellyville

49

Hunter Street Commercial Pty Ltd

49 x 4 Bedroom

2

Mid 2018

Toplace Pty Ltd

205 x 1 Bedroom 678 x 2 Bedroom 40 x 3 Bedroom

20

Mid 2018

7

Mid 2020

51-53 Old Castle Hill Road, 923 Castle Hill

9 Spurway Drive, Norwest

56

Sekisui House

15 x 1 Bedroom 36 x 2 Bedroom 4 x 3 Bedroom 2 x 4 Bedroom

47 Spurway Drive, Norwest

130

Sekisui House

TBA

12

Mid 2022

Windsor Road, Kellyville

53

Unknown

TBA

0

Early 2021

49 Withers Road, Kellyville

43

Revelop Projects Pty Ltd

10 x 1 Bedroom 26 x 2 Bedroom 7 x 3 Bedroom

4

Mid 2018

19-21 Withers Road, Kellyville

93

Balintore Developments

TBA

5

Mid 2019

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3 8 & 4 0 , 4 2 A - 5 0 A M I D D L E T O N AV E N U E , C A S T L E H I L L

DEVELOPMENT APPROVAL

Project/ Address

No. Apts

Developer

Mix

Levels

Anticipated Launch*

21 Balmoral Road, Kellyville

109

Newell Capital Pty Ltd

20 x 1 Bedroom 89 x 2 Bedroom

5

Mid 2023

7-23 Cadman Crescent, Castle Hill

315

Castle Hill Panorama

TBA

6

Early 2023

6-12 Garthowen Crescent, 196 Castle Hill

Kassis Homes

18 x Studio 31 x 1 Bedroom 107 x 2 Bed 40 x 3 Bed

18

Mid 2022

227-241 Hezlett Road, Kellyville

150

59 x 1 Bedroom Ausdwell Investments 90 x 2 Bedroom Pty Ltd 1 x 3 Bedroom

4

Mid 2022

1 Hillview Road, Kellyville

110

Deicorp

7 x 2 Bedroom 92 x 3 Bedroom 11 x 4 Bedroom

2

Late 2021

5-9 Withers Road, Kellyville

224

Wakefield Ashurst Developments & Jotown International

7 x 1 Bedroom 156 x 2 Bedroom 8 61 x 3 Bedroom

Late 2022

30 Regent Honeyeater Gr, 63 Kellyville

Sekisui House

15 x 1 Bedroom 41 x 2 Bedroom 7 x 3 Bedrooom

Late 2022

125-127 Showground Rd, 296 Castle Hill

71 x 1 Bedroom Ecospective Property 166 x 2 Bedroom 13 59 x 3 Bedroom

Early 2023

1-5 Carrington Rd, Castle Hill

1620

Deicorp & Landcom

TBA

21

Mid 2023

101 Stone Mason Dr, Kellyville

58

Unknown

TBA

0

Mid 2019

Lot 3 Windsor Rd, Kellyville

0

Unknown

TBA

0

Late 2018

83 Windsor Rd, Norwest

33

Unknown

33 x 4 Bedroom

3

Early 2022

15 Withers Road, Kellyville

59

Unknown

39 x 1 Bedroom 18 x 2 Bedroom 2 x 3 bedroom

5

Late 2022

5

*The above launch dates are estimates and determined based on conversations with sales agents, developers and forecasted construction commencement date.

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COLLIERS SUBMISSION

D E V E LO P M E N T A P P L I C AT I O N

Address

No. of Apts Developer

Mix

No. of Levels

Launch

2-4 Alessandra Dr

63

Unknown

TBA

2

Mid 2022

15-17 Ashford Ave, Castle 68 Hill

Deicorp

5 x 1 Bedroom 40 x 2 Bedroom 23 x 3 Bedroom

6

Early 2023

2 Mandala Pd, Castle Hill 431

Deicorp

TBA

20

Mid 2022

21 & 25 Hughes Ave, Castle Hill

Trifalga Property Group

65 x 1 Bedroom 143 x 2 Bedroom 7 53 x 3 Bedroom

Mid 2022

Mulpha

29 x 1 Bedroom 113 x 2 Bedroom 50 x 3 Bedroom 4 x 4 Bedroom

Mid 2022

Unknown

71 x 1 Bedroom 152 x 2 Bedroom 9 62 x 3 Bedroom 2 x 4 Bedroom

Mid 2022

57 Windsor Rd, Norwest 29

Unknown

29 x 3 Bedroom

2

Mid 2022

89 Windsor Rd, Norwest

Unknown

21 x 2 Bedroom 12 x 3 Bedroom

2

Mid 2022

261

40 Solent Circuit, Norwest 196

2-12 Sexton Ave, Castle Hill

294

33

14

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3 8 & 4 0 , 4 2 A - 5 0 A M I D D L E T O N AV E N U E , C A S T L E H I L L

E A R LY P L A N N I N G

Developer

Mix

No. of Levels

Status

22-34 Ashford Ave, Castle TBA Hill

Unknown

TBA

0

Early Planning

93-107 Cecil Ave, Castle Hill

460

Merc Capital

TBA

0

Early Planning

1 Columbia Ct, Norwest

311

Merc Capital

TBA

28

Possible

Old Windsor Rd, Kellyville TBA

Sydney Metro & Landcom

TBA

0

Possible

40 Solent Circuit, Norwest 864

Mulpha

TBA

26

Early Planning

Address

No. of Apts

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COLLIERS SUBMISSION

Comparable Projects We have included below a summary of four key residential off-theplan projects within Castle Hill and surrounding locations. These projects are currently in market and will provide a benchmark for apartment pricing within 38 & 40, 42A - 50A Middleton Avenue, Castle Hill development.

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3 8 & 4 0 , 4 2 A - 5 0 A M I D D L E T O N AV E N U E , C A S T L E H I L L

GRAND REVE

8- 18 Garthowen Crescent, Castle Hill DEVELOPER

Kassis Homes

NO OF APARTMENTS

196

NO. OF LEVELS

13

LAUNCH DATE

March 2021

Pricing sourced from sales agent in May 2021 based on available units: Internal (m2)

Price

Rate ($/m2)

Type

Min

Max

Min

Max

Min

Max

Studio

40

42

$560,000

$575,000

$13,690

$14,000

1 Bed

50

88

$655,000

$725,000

$8,239

$13,100

2 Bed

74

114

$835,000

$1,295,000

$11,284

$11,360

3 Bed

95

138

$1,295,000

$1,825,000

$13,225

$13,632

CHAPMAN GARDENS

17-27 Dawes Avenue, Castle Hill DEVELOPER

CG Group Projects

NO OF APARTMENTS

266

NO. OF LEVELS

6-9

LAUNCH DATE

November 2019

Pricing sourced in October 2021 from sales agent based on available units: Internal (m2)

Sales Price ($)

Rate ($/m2)

Type

Min

Max

Min

Max

Min

Max

1 Bed

50

56

$625,000

$660,000

$11,785

$12,500

2 Bed

75

116

$835,000

$1,200,000

$10,345

$11,133

3 Bed

93

136

$1,055,000

$1,400,000

$10,072

$11,344

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COLLIERS SUBMISSION

ORIEL 29-35 Dawes Avenue, Castle Hill DEVELOPER

CDB Core

NO OF APARTMENTS

85

NO. OF LEVELS

8

LAUNCH DATE

October 2019

Summary of apartment prices sourced from developer (Available Units): Type

No.

2 Bed

1

3 Bed

2

Internal (m2)

Price

Min

Max

80

$845,000

-

100

$1,135,000

$1,150,000

SKYVIEW

5 1 - 5 3 O l d C a s t l e H i l l Ro a d , C a s t l e H i l l DEVELOPER

Toplace

NO OF APARTMENTS

923

NO. OF LEVELS

23

LAUNCH DATE

August 2017

Pricing sourced in October 2021 from sales agent based on available units: Sales Price ($) Type

Min

Max

1 Bed

$675,000

$740,000

2 Bed

$865,000

$950,000

3 Bed

$1,195,000

$1,130,000

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3 8 & 4 0 , 4 2 A - 5 0 A M I D D L E T O N AV E N U E , C A S T L E H I L L

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Pricing

The apartment pricing will constantly be reviewed in accordance with weekly enquiry, market response and take up rate throughout the sales and marketing campaign.

3 8 & 4 0 , 4 2 A - 5 0 A M I D D L E T O N AV E N U E , C A S T L E H I L L

Outlined below is a summary of the first draft of the indicative price points for the off-the-plan apartments at 38 & 40, 42A - 50A Middleton Avenue, Castle Hill project. This pricing has been provided in accordance with the current market conditions and taking into consideration alternative competing supply.

Internal Type

Price

Rate ($/m 2)

No.

%

Min

Max

Min

Max

Min

Max

1 Bed

65

25%

50

60

$595,000

$765,000

$10,583

$14,200

2 Bed

143

55%

75

116

$810,000

$1,120,000

$8,304

$13,896

3 Bed

53

20%

97

150.4

$1,200,000

$1,500,000

$9,009

$13,551

Total

261

100%

50

150.4

$595,000

$1,500,000

$8,304

$14,200

Based on the above indicative price points, we believe an average rate of $10,500 to $11,000/m2 is achievable for the off-the-plan apartments at 38 & 40, 42A - 50A Middleton Avenue, Castle Hill.

Price Escalation Modeling Years of developing and launching residential projects places our team with unmatched insight into implementing strategies for price growth. Our marketing and sales processes are supported by our custom built Project Management Tool which tracks all project activity including enquiries and leads across stock levels to effectively manage escalation through the launch and sell out period of each stage.

We will price each apartment individually to ensure we maximise the value potential from each apartment.

Our carefully managed release and sales processes (outlined on page 28) ensures that we generate high levels of enquiry for all apartments and urgency from the market to drive further price increases through the sales process.

Our experience in the Hills region acknowledges the depth of the market especially for a project of high quality, convenience and accessibility. Our sophisticated modeling centralises the stock release, pricing and sales process ensuring no additional revenue is missed and accurate information on stock levels and interest is available at all times.

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Sales and 02 Marketing Pricing Strategy

3 8 & 4 0 , 4 2 A - 5 0 A M I D D L E T O N AV E N U E , C A S T L E H I L L

Marketing Strategy

PRODUCT Diverse Layouts and Quality Finishes Highly appealing to a wide demographic of buyers, the diversity in apartment layouts, sizes, aspects, as well as the high quality finishes will be a major drawcard to purchase within the 38 & 40, 42A - 50A MIDDLETON AVENUE development.

LO C AT I O N Convenience and Parkside Convenience within any development draws high demand with the project being only 700m from Hills Showground Metro and the being only 2km from Castle Towers. The development is also positioned across from Cockayne Reserve.

LIFESTYLE Amongst Urban Living Aspiring to the new infrastructure development within the Showground precinct, and drawn to the outskirts of Castle Hill town centre whilst maintaining the social and urban lifestyle that fringe to most CBD’s.

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COLLIERS SUBMISSION

Marketing Elements

DEVELOPMENT OF YOUR BRAND AND VISION A strong brand and vision for the project needs to be created to ensure that all marketing activities achieve cut through and provide motivation for potential buyers to connect with the project. The project brand captures what is unique about the development and is what resonates with buyers.

YO U R C R E AT I V E A N D P U B L I C R E L AT I O N S AGENCY Colliers will assist in selecting the right creative and public relations (PR) agency, who we will then lead with you to the delivery of this brand and vision, ensuring all elements are delivered within budget and on time. We work with a number of agencies across Sydney and have excellent relationships with all of them. Colliers can assist with your appointment process when required.

Due to the nature of this type of project, we would recommend appointing a creative agency and PR firm that has a sound understanding of developing strong memorable brands and experience for customers.

Moreover, in this digital era, we will look to partner with a creative agency and a PR firm that is strategy-driven and forward thinking.

The creative agency and PR will be required to produce visually rich solutions combined with focusing on the strong brands of the project.

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3 8 & 4 0 , 4 2 A - 5 0 A M I D D L E T O N AV E N U E , C A S T L E H I L L

M A R K E T I N G C O L L AT E R A L REQUIRED

•

We have outlined below the core elements of a sales and marketing strategy which we propose for 38 & 40, 38 & 40, 38 & 40, 42A - 50A Middleton Avenue, Castle Hill:

Social Media - Using key social platforms to deliver high levels of reach, while considering the target market demographics, behaviour and interest data

•

Property Digital - To reach a heavily engaged audience in the market for a new property by tactically targeting them as they do their research on the property sites

•

Brand creative in collaboration and positioning with the appointed creative agency

•

•

Robust communications and PR plan in collaboration with appointed PR agency

Property Audience Extension – Communicating to an audience looking for a new property by retargeting them using audience data from REA and Domain, across Pre-rolls and Facebook

•

High quality display suite

•

•

High quality photography, video and computer generated images (CGI’s)

Website Retargeting -Strategically retarget those consumers already in the marketplace who have visited the project website

•

Building project model

•

Search Marketing – Directed at those people actively searching for a new apartment

•

Project website

•

•

Project listings

•

Animated electronic direct mailers (eDM)

Email Marketing – Using a combination of property site audience data and databases including Colliers, the project database.

•

Sales books for display suite & iPad version for mobile sales representatives

•

Content Marketing – To connect with the market with engaging content as an alternative to traditional advertising

•

On-site signage

•

•

External signage (option to be explored)

•

Press advertising collateral

Geo Fencing - To reach prospective purchaser considering other alternative projects and key locations by targeting them with advertisements for 38 & 40, 42A - 50A Middleton Avenue in order to keep it top of mind

•

Digital and social advertising collateral

•

Immersion room / Large format digital screens

•

Virtual 360 Tour - Mobile sales agents, channel agents and offshore campaigns

R E C O M M E N D E D D I G I TA L A N D ONLINE MEDIA Colliers understanding of the buyers gives us a unique advantage in how to target these individuals and groups and the way in which they prefer to consume information.

This forms the underlying basis of our recommended digital media for your project. Whilst we do feel a large proportion of buyers will come directly from the Colliers database and extended networks, we recommend the below marketing activities to ensure extended reach is achieved to build sales velocity and demand.

Following is an outline of the recommended initiatives.

•

On Site Signage – We would highly recommend site signage. 38 & 40, 42A - 50A Middleton Avenue, Castle Hill is located in a visible location and therefore signage would generate a large number of enquiries.

•

Outdoor Signage - The target market are heavy commuters. High impact formats on outdoor signage will be considered e.g. Castle Towers Metro Station, Showgrounds Metro Station and Castle Towers.

•

Press - To reach a heavily engaged audience we would recommend having a presence in the Domain Magazine and Chinese print

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D I S P L AY S U I T E D E S I G N A N D O P E R AT I O N S Colliers has designed over 500 display apartments and sales suites of the last 10 years. The display suite does not just depict the quality of the project, it is an opportunity to showcase your brand and the quality and integrity behind it. It is not possible to over-stress how vital the sales suite is. A well designed and managed facility will drive sales momentum especially during the VIP appointment and sell through phases of the project.

We understand you will be constructing a display suite onsite and we recommend a location with as little impact from when construction commences as possible. We propose a sample kitchen, bathroom, bedroom, living area plus a dedicated sales area. This display suite can be further discussed in detail upon appointment.

The buyer journey and sales path will also need to be considered and provide an experience over and above the competing projects in market. Therefore, we recommend the full use of the Colliers technology package which can be installed in the display suite and can also be used outside of the display suite and really elevates the brand of the project.

A full proposed draft marketing budget for the preparation of the project and the release of stage 1 is provided in Annexure A.

COLLIERS SUBMISSION

Project Staging Due to the size and scale of the project, we recommend releasing the project in two stage with building B being the first release consisting of 160 apartments. As building B has quite a large number of apartments, we recommend the engagement of our Partner Network Agents to maximise our opportunity at achieving a strong volume of sales.

We have chosen building B as the first release due to the variety of apartment types within this building which provides the opportunity for various different price points to target a wider pool of buyers.

We anticipate a sell-through of 128 apartments (80%) within 18 - 24 months.

As we achieve 80% sell-through of stage 1, we will prepare to release stage 2 which will include buildings A & C consisting of 101 apartments. As buildings A & C are smaller in size than building B, the results achieved in stage 1 will set a benchmark for price points within stage 2. We therefore feel their will be great opportunity for price escalation and we anticipate a sell-through of 81 apartments (80%) within 12 months.

SUMMARY: •

Stage 1 – Building B (160 apartments)

•

18 - 24 months = 80% sold

•

Stage 2 – Building A & C (101 apartments)

•

12 months = 80% sold

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Project Timeline Through every phase of the sales and marketing campaign, Colliers will monitor the project at every step of the timeline, being proactive to implement the strategy and reactive to market behavior to ensure the best outcome.

In our Executive Team, we have some of the industry’s most experienced results-driven project marketers that will tailor the sales and marketing strategy for your project to the market to ensure we achieve the most cut-through from marketing activity whilst minimising your cost per sale to ensure a strong return on your investment.

We will closely manage and monitor all processes on the ground and ensure the buyer journey is perfected and maximising sales rates.

PHASE ONE: P R O J E C T P R E PA R AT I O N A N D S O C I A L I SAT I O N

PHASE TWO: VIP ‘COMING SOON’ C A M PA I G N

• Appoint Colliers

Sales Activity

• Appoint creative & PR agency

•

Commence socialisation of the project

• Undertake branding and develop PR strategy

•

Commence advertising of the project

• Install on-site signage

•

Qualify enquiry and book VIP appointments for launch weekend

•

Buyers will be notified of price ranges

•

Briefings to channel networks (Third-Party agents)

• Prepare marketing collateral • Confirm a location, design and construct the display suite • Review Trifalga Property Group website and track record • Commence PR and promotion of Trifalga Property Group brand

Marketing Activity • Continue PR campaign • On-site signage

• Review pricing, confirm prior to project launch

• EDM to Colliers database

• Engage with Colliers databases with a ‘Coming Soon’ message

• Print media commences

• Preliminary engagement with channel networks (ThirdParty agents)

• Social media and content marketing commences • Digital media and property listings

PHASE FOUR: GRAND OPENING/ PUBLIC LAUNCH

PHASE FIVE: S TAG E 1 S E L LTHROUGH

Sales Activity

Sales Activity

•

Undertake VIP appointments

•

Stage 1 sell-through and prepare for release of stage 2.

•

Educating buyers on next steps to purchase

Marketing Activity

•

Secure initial apartment sales

•

•

Re-connect with enquiry that haven’t undertaken a VIP appointment and invite them to the display

On-site signage: update the messaging

•

Content articles: focus on the buyer profile (predominantly owner occupier)

•

Content via property platforms: Domain.com.au and Realestate.com. au

• EDM to Colliers database: new creative with further project information

•

Print media: continue with evolved messaging

• Print media: continue with evolved messaging

•

Social media and content marketing: continue with evolved messaging

• Social media and content marketing: continue with evolved messaging

•

Digital media and property listings: continue with evolved messaging

• Digital media and property listings: continue with evolved messaging

•

Events: to engage with target market

PHASE THREE: VIP LAUNCH

Marketing Activity • On-site signage: continue with evolved messaging

Continue private appointments & commence open for inspections

COLLIERS SUBMISSION

Sales and Marketing Strategy P H A S E O N E : P R O J E C T P R E PA R AT I O N A N D P R E L I M I N A R Y S O C I A L I SAT I O N 3 Months (Nov 2021-March 2022) During Phase 1, we will commence the preparation of the sales and marketing for the project which includes engaging the creative agency and commence the development of the project brand, marketing collateral and design and install of preliminary marketing such as on-site signage. This phase will be a pre-socialisation phase to generate early interest in the project in preparation for the VIP Campaign and VIP Launch Weekend when the display suite will be complete.

During this time, we will work closely with the appointed PR agency to develop a strategic media and press campaign to generate strong interest within the project and elevate the Showgrounds precinct as Sydney’s hidden gem within the North West.

P H A S E T W O : V I P ‘ C O M I N G S O O N ’ C A M PA I G N 2 Weeks (March 2022) In Phase 2, we will continue to socialise the project and will increase our lead generating activities. At this point our Coming Soon campaign will commence on the online platforms (Domain. com.au and RealEstate.com.au), social media and press.

During this phase, we will implement our strategic media and press coverage campaign to generate strong interest by targeting specific identified buyer groups and those who are not necessarily looking at Castle Hill. We will showcase your project as an opportunity not to be missed. At this stage we would also send out communication to the Colliers databases and wider Colliers business globally and socialise both internally and with Colliers clients of the broader business.

We would look at hosting strategic events during this stage.

The list of Colliers International exclusive channels we target include: • • • • • •

Colliers International Master Residential Database: built over time and frequently nurtured, this database contains over 50,000 contacts.

Be the First to Know Database: Colliers International actively promotes this campaign via press and online portals such as Domain.com.au and RealEstate.com.au to offer options for our website visitors to be the first to know about new project releases.

Project Agenda content articles: project advertising and content articles will be posted and shared across the Project Agenda blog which has a direct database of 2,000 people.

Colliers International Social Media: project promotion will be shared across all Colliers International LinkedIn, Facebook and Instagram and WeChat.

Colliers International Network Channels: we have over 2,500 companies with a reach both locally and offshore, that work alongside us to take projects to the broader Asian market, giving us an even wider reach into this large group of potential buyers and investors.

Colliers International Hong Kong Database: consists of 20,000 prospective purchasers many of whom have an appetite to invest in Australian property.

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PHASE THREE: VIP LAUNCH WEEKEND 2 Days (March 2022)

By Phase 3, we would have generated a high number of warm leads for your project, and this will be the first opportunity for these early enquiries to book an appointment to view the completed display suite.

During their appointment, the buyer will have the opportunity to finalise their choice of apartment and complete a sales advice with a $5,000 holding deposit. The contract will be issued to their solicitor on Monday for them to review and sign with a 66W Certificate within 5 business days of the contract being issued.

We will create urgency for these VIP buyers to exchange before the Grand Opening/Public Launch on the following weekend as the apartment will be back on the market to the general public.

During this phase we recommend including incentives to drive urgency amongst buyers and ensure we increase market share due to the high apartment supply in the Showground precinct. These incentives can include: • • • • •

Tenant guarantee Premium finishes upgrade if buyer exchanges unconditionally within 10 business days of contract being issued $10,000 discount off purchase price if buyer exchanges unconditionally within 10 business days of contract being issued Finance package to assist buyers in obtaining finance 5% deposit on exchange paid by purchaser, with the developer to top up the remaining 5% to achieve a qualifying sale. The developer to recoup the 5% at settlement

PHASE FOUR: GRAND OPENING/PUBLIC LAUNCH WEEKEND 2 Weeks (April 2022) Phase 4 will be the first time the general public will have access to the display suite. Between Phase 3 and Phase 4, we will continue to generate more enquiry via our ‘Coming Soon’ campaign to secure appointments with prospective purchasers to view the display and to ultimately secure an appointment with a $5,000 holding deposit and completed sales advice.

During Phase 4, we will commence our ‘Now Selling’ campaign with the project officially on the market to the general public. This will create urgency for those VIP buyers who have expressed interest on the VIP Launch Weekend to exchange prior to the Public Launch or the apartment will be placed back on the market.

Prior to the Grand Opening/ Public Launch Weekend and throughout the Coming Soon campaign, Colliers will be capturing all data and entering into our CRM system, providing instant dashboard analytics of interest in specific product types, aspects, price points, etc. to have this information at our fingertips will ensure that we maximise pricing and that we can also manipulate and strategically distribute evenly the interest on the various product types.

P H AS E F I V E : S TAG E - O N E S E L L T H R O U G H 18 Months - 24 Months (March 2022 - March 2024) Following the Grand Opening/Public Launch Weekend, the project will be officially open to the public with Now Selling messaging across all advertising and dedicated open home hours each week and continued advertising on Domain.com.au and RealEstate.com.au, as well as on-site signage and social media.

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OFF-SHORE SALES The residential off-the-plan marketplace is constantly changing and evolving. Over the past year Colliers have experienced a constant year-on-year growth of the Asian and offshore participation in off-the -plan purchases. From our direct experience, we anticipate the Asian demographic will continue to grow and we know they will participate in your project.

We have over 1,000 agents across Asia and we have active relationships with over 500 of the most significant investors across the region. Our Australian team are regularly in Asia to identify new players in the market and maintain relationships with our current clients in the region

ASIAN NETWORKS Complementing our internal team are our networks of third party agents and financial planners. We have over 2,500 companies with a reach both locally and offshore, that work alongside us to take projects to the broader Asian market, giving us an even wider reach into this large group of potential buyers and investors.

We engage these agencies and maintain central control of the stock and price list at all times, and provide instant updates on this through the Agent Portal. The Agent Portal houses a suite of approved marketing tools that partner agents can utilise ensuring the brand we have created maintains its integrity. We maintain active relationships with these groups, who regularly attend project seminars and workshops on current and upcoming opportunities. The collaborative approach to selling is unique to Colliers and has delivered fantastic results for our client’s bottom line and their brand within the areas they operate.

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SHANGHAI COLLECTION Through the Colliers Collection Shanghai, we are able to sell new sites and residential projects into Asia more efficiently and cost effectively than any other agency as a result of our strong brand, on-the-ground presence, indepth knowledge of the market, digital and technology platforms as well as our active networks and relationships.

Our success in delivering outstanding sales results is not only attributed to our extensive experience and intricate knowledge, it is a result of our ability to think strategically and creatively - do things differently, test the norm and push the boundaries.

‘The Colliers Collection Shanghai’ is just that. A bespoke, innovative and technology-driven space located in Shanghai – the first of its kind for Australian property and has provided a unique selling space used by our partner agents to conduct their sales.

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The Team

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Executive Team PETER CHITTENDEN

Managing Director Residential Peter specialises in residential property development, project marketing, site acquisition and property valuation. Peter is also focused on leading the growth and development of the national residential business line through providing diverse and integrated residential property services, enhancing client engagement strategies, cross-selling, and fostering and maintaining service excellence.

Prior to working for Colliers, Peter was the National Sales and Marketing Manager for Stockland Apartments where he launched and managed a national portfolio of major projects.

Peter will be the Director of marketing and sales at 38 & 40, 42A - 50A MIDDLETON AVENUE through the development and implementation of the sales and marketing strategy, as well as introducing the project to his Executive networks and International Colliers groups.

DANIEL MCMAHON

Director, Project Marketing Residential As an Director within the NSW Project Marketing team, Daniel is heavily involved in the strategic management of our projects and involved in day- to-day project and sales management.

Daniel has built his expertise around an analytical knowledge of pricing models, demographic profiles and market research enabling him to efficiently service clients of Colliers. Daniel has been a member of the National Cities Roundtable committee for the Property Council of Australia since 2017.

Some projects Daniel has been highly involved in include Alex Collective in Alexandria, Abbie’s Lane in Annandale, and Montaine Residences in Mount Annan.

Daniel will be the Director assisting Peter in managing the sales team and implementing the sales and marketing strategy. Daniel will also work with Declan in keeping up-to- date with competition in the market to drive sales strategies.

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COLLIERS SUBMISSION

Executive Team DA N I E L AT K I N S

Project Manager Residential Daniel is a Project Manager in the residential team, assisting the Directors as required to ensure the success of residential projects through marketing initiatives and campaigns.

He has experience in residential projects from branding & creative, digital, CGI management and media implementation. Daniel has strong project management skills with high attention to detail and the ability to manage multiple stakeholders through effective methods of communication.

Daniel will become the project’s full time, fully dedicated marketing resource, alongside our executive team.

Some of the projects Daniel has been involved with include: •

Bond, Bondi Junction (Capital Corporation)

•

Alex Collective, Alexandria (Ceerose)

•

Woolooware Bay, Woolooware Bay (Capital Corporation)

•

West End, Glebe (Roxy-Pacific)

DECLAN SINFIELD

Analyst Residential As an analyst within the Residential team, Declan spends much of his day analysing data within the Colliers Residential database on enquiry and buyer trends, therefore Declan has a strong knowledge and understanding of Sydney’s property market trends and metrics, which is considered a well-regarded tool of information to the Directors of the team and a valued resource for external clients.

Declan takes a pro-active approach to all responsibilities given to him, is highly motivated and is meticulous with all his work. He is known in the Colliers International Residential team for his high organisation skills, a great willingness to learn and possesses a very strong work ethic in all aspects of his role. Declan is inspired to continue learning about all aspects of the property industry, to develop his leadership skills and to further his studies.

Declan’s role on 38 & 40, 42A - 50A Middleton Avenue, Castle Hill will be to work with the Directors and sales team in providing up-to-date analytics of the sales occurring and the buyer trends.

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Sales Team SHU MUKAI

Senior Sales Executive, Project Marketing Residential Shu is a valuable member of the Sydney Residential team. Shu provides a wealth of knowledge with off-the-plan and completed stock sales.

His detailed knowledge of residential buildings and finishes, in addition to his focus on reliable and efficient communication with his clients at all times, makes it a pleasure to deal with him towards a successful outcome, whether vendor or buyer.

Some recent projects Shu has worked on: •

Alex Collective, Alexandria

•

Hill Street, Dulwich Hill

•

Duo, Central Park

MARK MACKENZIE

Sales Director, Project Marketing Residential Mark is a highly experienced off-the-plan sales agent with experience that has given him the ability to quickly identify a client’s needs and goals and provide a proven strategy to achieve desired outcomes.

Mark’s personable nature and outstanding people skills means that he easily develops a strong rapport and trusting relationship with buyers, developers and other agents. He is highly focused; task and goal orientated and has proven himself to be one of Colliers International’s most valued sales agents.

Some recent projects Mark has worked on: •

Alex Collective, Alexandria

•

Merrinda, Kurraba Point

•

Newmarket, Randwick

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COLLIERS SUBMISSION

Sales Team ANDREW HIGHLAND

Associate Sales Director, Project Marketing Residential Andrew is an experienced Associate Sales Director in the project marketing real estate industry for the past 9 years. Skilled in Negotiation, Apartments, Land Sales, Real Estate Development, and Contract Negotiation. Strong sales professional with a Bachelor of Commerce (B.Com.) focused in Marketing from University of Wollongong.

The strong relationship he forms with his clients provides them with a sense of trust and instills peace of mind. Andrew’s energy, dedication and highly professional manner are what sets him apart from his competitors.

Some recent projects Andrew has worked on: •

Newmarket, Randwick

•

Woolooware Bay, Woolooware Bay

•

Archibald, Bondi Junction

J O N AT H A N Y U E N

Senior Sales Executive, Project Marketing Residential At the forefront of Jonathan’s approach to sales, is his communication and people skills to ensure that the buyers and clients have the best experience, and develop a trusting relationship.

With over 20 years experience in the industry, Jonathan has been involved in the selling and marketing of high-end apartments and townhouses in Sydney.

Some recent projects Jonathan has worked on: •

The Landmark, St Leonards

•

Abbie’s Lane, Annandale

•

Alex Collective, Alexandria

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Channel Sales JAMES ZHANG

Channel Sales Associate Director Residential James is the Channel Sales Associate Director in the residential team.

James specalises in communicating with partner agents in selling highend properties and dealing with high-net-worth Asian clients.

James’ passion has led him to constantly learn and explore the world of real estate, keep updated with all the latest trends and changes in the Industry.

James drives our WeChat platform, to promote all current projects and Colliers initiatives.

Some recent projects James has worked on: •

The Landmark, St Leonards

•

BOND, Bondi Junction

•

111 Castlereagh, Hyde Park

ABBI TIQUI

Channel Sales Manager Residential Abbi is the Channel Sales Manager in the residential team, assisting the Directors as required to ensure the success of residential projects through the investment sales platform, whilst providing high-quality customer service.

Abbi has a detailed understanding of international business, business law, marketing and communications through her studies and professional experience.

Some recent projects Abbi has worked on: •

The Landmark, St Leonards

•

Wonderland & DUO, Central Park

•

111 Castlereagh, Hyde Park

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COLLIERS SUBMISSION

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COLLIERS SUBMISSION

Track Record WONDERLAND, C E N T R A L PA R K

DUO, C E N T R A L PA R K

Developer: Frasers Property

Developer: Frasers Property & Sekisui House

FLOUR MILL, SUMMER HILL

ESPLANADE, NORWEST

Developer: EG

Developer: Capital Bluestone

S KY V I E W, CASTLE HILL

RYDE GARDEN, NORTH RYDE

Developer: Toplace

Developer: Country Garden

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N E W M A R K E T, RANDWICK

THE LANDMARK, ST LEONARDS

Developer: Cbus Property

Developer: New Hope & VIMG

ESQ, PENRITH

W O O L O O WA R E B AY, WOOLOOWARE

Developer: CABE

Developer: Capital Bluestone/Aoyuan

ASTMOSPHERE, CASTLE HILL

BELLEVUE RESIDENCES, BAULKHAM HILLS

Developer: Toplace

Developer: Aqualand

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COLLIERS SUBMISSION

Why Colliers?

Working alongside Colliers assures you all of the below agency basics, including: •

Detailed knowledge of the residential market past, present and future

•

Comprehensive insight into current and future competitors

•

A comprehensive database of active buyers including local and offshore clients

•

A CRM system to support the sales process and provide ongoing insights

•

A team of experienced and professional property sales and marketing experts including offshore experts

•

Advice and guidance on sales suite design and operations

•

Weekly sales and marketing reporting

•

Access to competitive media rates and PR opportunities

•

Finance, admin and research resources internally to support the sales and project team

•

A committed team to project manage the process to ensure your objectives are met

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D E TA I L E D R E P O RT I N G Our project reporting is second to none. We deep dive into the data to ensure we report weekly, or as requested, on the overall performance of your project. We analyse and provide insights on: • • • • • •

Sales - deposits, contracts issued and exchanges Lead source - how the potential buyer heard about the project Buyer profile - demographic and budget Conversion rate - sales targets against leads generated Campaign performance - marketing spend and return Revenue snapshot - stock sold and stock to go

BUYER EXPERIENCE The way in which we will communicate and manage potential buyers of 38 & 40, 42A - 50A Middleton Avenue, Castle Hill is reflective of both the Trifalga Property Group and Colliers brands. It is essential that the target buyers feel nurtured, educated and supported during the buying process. Our sales team are committed to this level of service and will ensure that the buyer experience is a positive one.

DATA B AS E S T R E N G T H & I N T E G R I T Y 50% of our Project Sales come from our Database. Colliers have a range of large databases made up of property purchasers and those connected to them, such as financial planners, lawyers and property consultants. Our Colliers Master Sydney Database holds over 50,000 names and our strong brand and industry networks and connections means that we continually add new buyers to this database.

We have had success for our clients from our databases and connections, selling out more than half of each project through our databases alone. We will share our databases and networks with you as part of our services to you and will also create a dedicated database for 38 & 40, 42A - 50A Middleton Avenue, Castle Hill.

Our reach within the industry also places us in the best position to gain editorial and PR for your project and your brand. Our team meet regularly with journalists to discuss upcoming projects and unique angles relating to the projects, to gain additional publicity.

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COLLIERS SUBMISSION

SETTLEMENT SERVICES We understand how important the customer experience is for the project and our brand combined. We also understand how difficult the area of apartment settlements can be to resource.

We deliver all of the following, via our Settlement Services team: • Timeline of customer communications from exchange • Buyer profiling targeting PR stories and opportunities • Coordination of Home Owners Manuals and handover packages • Project Management of builders and the defect process • Coordination of bank valuers, lawyers, strata managers and building managers • Management of the pre-settlement inspection process • Management of settlement and move in process • Presentation to developer on design feedback via focus groups 6 months post completion

PIPELINE PROTECTION Finding your next opportunity is part of our service.

Our partners get first access to all of our new sites on a national scale through our Residential Site Sales team.

Last year we placed our partners into opportunities in the most sought after and thriving locations, managing every aspect of the transaction to ensure a seamless process.

Our team think about more than just your current project, we think about your business development and your next opportunity, and our internal Residential Site Sales team gives us the capability internally to help you keep growing your business.

INDUSTRY LEADING MARKETING Our internal team of marketing experts have years of experience in property marketing, digital marketing, media, public relations and advertising ensuring you a full range of expertise when it comes to designing and executing your project campaign and creative.

Our team are across all advertising and PR mediums to ensure we reach wider and more targeted audiences both locally and offshore.

Our team work hand-in-hand with our clients from the day we are appointed to well after the last apartment is sold to ensure every aspect of your project is delivered on time and within budget. We work with your creative agency to deliver the brand, the display suite, the marketing collateral and all of the advertising campaigns and materials.

Colliers also guarantees you the absolute best rates when it comes to your marketing and advertising campaigns. Our longstanding relationships with all media channels and our greater Colliers business allows us to extend the best rates and positions to you and your project.

Our reach within the industry also places us in the best position to gain editorial and PR for your project and your brand. Our team meet regularly with journalists to discuss upcoming projects and unique angles relating to the projects, to gain additional publicity for you at no cost.

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COLLIERS SUBMISSION

Colliers Exclusive CRM System PA R T I C L E L E A D M A N AG E M E N T Colliers Residential introduced the Particle Lead Management tool to sales agents in early 2018, after experiencing failings with previous lead management systems that did not maximise each enquiries potential.

There are a total of 130 sales agents nationally using Particle across 7 different and dynamic markets. These teams provide ongoing feedback on the app, allowing the application to adapt and improve to each micro and macro market nationally.

Designed by industry experts, in conjunction with Colliers, Particle is an automatic lead distribution and management tool which provides a simplistic way to capture and manage leads. Previous system relied ongoing data entry by sales agents to management potential purchasers. Whilst this is an aspect of the Particle application, Particle focuses on the outcome of each communication with the lead and enables Colliers and Vendors with buyer journey from enquiry to sale.

Since the introduction of Particle, Colliers has seen a 45% reduction in the time agents first connect with prospect buyers, a 25% increased in qualified leads with 100% of completed data fields.

For Colliers clients, this essentially means more sales from less leads. Colliers sales agents are now equipped with a tool which can connect and interact with buyers in a far more streamlined and efficient manner. Clients have full transparency of lead outcomes and buyer journeys through real time reporting and enables each and every prospect buyer to be thoroughly informed of the relevant project.

Addition features include: •

Prompts to follow-up previous leads

•

Integration with Outlook for appointments

•

Automated text & email communications to buyers.

•

Transparent reporting for Colliers and clients with includes performance indicators on each project and agent.

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DEVELOPMENT ID

DevSuite Project Presenter

Development ID is a suite of inventory, marketing sales management tools that has changed the way developments are being managed around Australia. It saves time money, creates efficiencies and has digitalised much of the menial sales operational tasks in property development.

•

Development ID provides the following:

For Colliers clients, Development ID enables clients, Colliers management and agents to take control and efficiently sell down projects using interactive inventory & sales management tools. This steers teams away from using spreadsheets to provide accurate stock reporting and management.

In addition to this, Development ID provides services to be highly connected to channel agents through channel agent logins and communications.

Marketplace Connector

Inventory & Sales Management •

Cloud based stock & price list

•

Live reservations capabilities

•

Document storage

•

Sales reporting and analytics

Web application to showcase your in display suite or remotely.

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•

Build and maintain channel agents

•

Access agent eDM communication

Fees

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AGENCY APPOINTMENT AND FEES The agency structure we are pursuing is an exclusive lead agency. The benefits to this is one point of accountability, which means direct co-ordination of the sales and marketing strategy with Colliers. Having more than 25 years’ experience, we have strong and successful relationships with all Sydney national and international agencies.

Colliers Commission •

2.0% (excl GST) on all Colliers residential sales

•

4.0% (excl GST) on all third-party sales

Commission payment structure: •

50% of the applicable fee upon unconditional exchange (due at exchange)

•

50% of the applicable fee upon final completion (due on settlement)

Settlement Services: A fee of $500 (excl GST) per apartment

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Appendix

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A N N E X U R E A - P R O P O S E D D R A F T P R OJ E C T L AU N C H A N D S TAG E O N E MARKETING BUDGET

Creative & Production fees

Item

Media fees

TOTAL

Brand Strategy and management Brand Development

$9,500.00

Copywriting - Full copydeck for all marketing collateral

$5,000.00

Account Management fees - allowance for 3 months

$7,500.00

$22,000.00

$22,000.00 Marketing Brochure Brochure - design

$10,000.00

Brochure - Printing - Approx 500 UNITS

$15,000.00

Stage Release Brochures (Stage One & Two)

$8,500.00

Stage Release Brochures (Stage One & Two) Printing - Allowance 250 UNITS

$5,500.00

$39,000.00

$39,000.00 Display Suite (exc. Construction) Display Suite Design

$15,000.00

Display Suite Print & Production

$20,000.00

Display Suite Model

$20,000.00

Display Suite Technology & Hardware

$30,000.00

Display Suite Virtual Tour (360 video)

$1,000.00

Display Suite (Dev-ID) Licensings over 1-year

$10,800.00

$96,800.00

$96,800.00 Sales Book Sales Book Design

$3,500.00

Sales Book Printing x 2 units

$3,000.00

$6,500.00

$6,500.00 Video Content 60 - 90sec Masterplan Video (inc of Drone, CGI, lifestyle)

$12,500.00

Animated CGI allowance

$6,500.00

$19,000.00

$19,000.00 Aerial Photography Aerial Photography - Castle Hill Showgrounds Precinct (helicopter)

$8,000.00 $8,000.00

$8,000.00

CGIs Apartment - Exterior CGIS | 8 x External CGIs including Aerial/Masterplan CGI

$28,000.00

Apartment - Internal CGIs - 8 x Internal CGIS

$24,000.00

Apartment - Internal CGIs - Allowance to re-style in opposing finishes scheme

$6,500.00 $58,500.00

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$58,500.00

COLLIERS SUBMISSION

Creative & Production fees

Item

Media fees

TOTAL

Website Website Hosting - Domain hosting for 24 months

$400.00

Website Build and Integration into Colliers CRM

$15,000.00

$15,400.00

$15,400.00 Signage Signage - Concept, design & artwork for two signboards (large banner and large signboard & Construction Breeze cloth

$7,500.00

Signage - Print Production & installation of signboards*

$15,000.00

$22,500.00

$22,500.00 Floor plans and plates Floorplans & Floorplates - Design of A3 template shell with logo, disclaimers & updated legend

$2,500.00

Floorplans & Floorplates - Print Production A3 single sided: Qty (TBC)*

$6,500.00

$9,000.00

$9,000.00 Sales Tools Research and creative - Investor document/mini brochure

$3,000.00

Print production - investor document/mini brochure*

$6,000.00

$9,000.00

$9,000.00 Print Media Print Media - Concept & design

$8,000.00

$8,000.00

Allowance for Domain Print Advertising 4 x Full Pages

$20,000.00

Chinese Press Titles - Sydney Metro

$12,000.00 $8,000.00

$48,000.00

$40,000.00

Digital Media Online Media - Banner ads: concept, design, artwork & optimisation (5 Banner ads)

$6,500.00

Audience extension, Facebook marketing, Retargeting - 9 months

$45,000.00

On-site Native Banners (REA/Domain) allowance over - 9 months

$45,000.00

Search Marketing - 9 months

$25,000.00

Enigma Media Fees - 9 months

$9,000.00

WeChat | 2 month campaign Promoting Seminar Series

$12,000.00

Online Listings - Domain Project Profile - 9 months

$26,000.00

Online Listings - REA Project profile - 9 month

$57,200.00 $6,500.00

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$219,00.00

$225,700.00

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Creative & Production fees

Item

Media fees

TOTAL

$14,000.00

$26,000.00

DLX Allowance design and print of DLX flyer

$12,000.00

Allowance for DLX Letter Box Drop - 60,000 households $12,000.00

$14,000.00

$4,500.00

$15,000.00

$4,500.00

$15,000.00

Outdoor Signage Allowance for Outdoor Advertising (Train Platform Billboard/ Metro Station or Street Furniture) Events & PR

$19,500.00 .

Launch Event (In Display)

$10,000.00

Seminar Events Series - Event Allowance (catering/A.V/etc)

$4,000.00

3 Month P.R Retainer (Launch)

$34,000.00

$20,000.00 $34,000.00

eDMs

.

eDM - Initial Template: Design & artwork supplied as HTML (3 x artworks)

$6,000.00

eDM - Initial Template Chinese Market eDM

$1,500.00

Distribution to Colliers database x 6

$8,400.00 $7,500.00

$15,900.00

$8,400.00

Misc Contingency Budget, display sales office set up, wifi, cleaning, 1800 number - 9 months

$8,500.00

$8,500.00

$8,500.00 TOTALS

$386,700.00

Budget is approximate only and does not include GST or service fee. *Production items - To be costed and quoted separately in line with agreed budget.

Site Signage - does not include any relevant council permits or approval.

55

$296,600.00

$683,300.00

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