Contents 4 Property Life Cycle
Approach your asset from every angle, taking advantage of unique collaboration.
5 Top 12 Mistakes
Find out where other property owners stumble in leasing decisions, from leasing the wrong space first to spending capital improvement dollars in the wrong place.
6 Ask Tougher Questions
Don’t settle for the same old claims of “biggest, smartest, best.” Before hiring a broker, cut to the core of what makes them different and find out how they will add real value to your building.
10 Story of Success
Positioning your property against competitors starts with a story—creating a compelling hook that makes prospects take another look.
12 Wrong Turn, Dead End
You think you know your building inside-out. Pinpointing certain property limitations early avoids prospecting to the wrong tenant market.
14 I’ll Get Back to You
Set up a specific, customized reporting plan to track not only your building’s leasing performance, but also the performance of competing properties.
8 Relationship Game
Property managers can make or break tenant retention: paving the way toward a win-win lease renewal or turning off a tenant prospect.
PLUS: 44 The Leasing Process Chart 74 Prospecting Hierarchy 74 Transaction Filter 94 True Cost of Vacancy 94 Tenant Survey 94 Leasing Process Chart 154 Key Contract Considerations 3