Pre-Listing Presentation

PRE-LISTING P R ES EN TAT I O N

PRESENTED BY:

THE COT T ER G RO U P

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COT T ER G RO UP

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YO U R ADVAN TAG E

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S EL L ER S SAY

THE

CON TE NTS

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T H E PAT H TO S U CCES S

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T H E P OW ER O F V I D EO

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O U R S T EL L AR P ER FO R M AN C E

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MEET

THE COTTER GROUP

We’re a Real Estate Team Servicing the San Francisco Bay Area & Beyond. Our clients live throughout the San Francisco Bay Area, U.S., and world, and our services are tailored to meet their needs through fantastic partnerships. We truly work with the best of the best in neighboring communities such as Marin and Sonoma Counties in addition to the Peninsula.

With our highly recommended vendors, whom we view as extensions of our business. Our trusted portfolio of contractors, designers, attorneys, painters, childcare providers, you name it, we have it for you.

Colleen Cotter (415) 706-1781 colleen@colleencottersf.com CA License #01703078

Zoe Frankel (415) 235-9422 zoe@colleencottersf.com CA License #02134477

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OUR BRAND,

YOUR ADVANTAGE BRAND POWER - The powerful Sotheby’s International Realty blue sign and classic branding immediately differentiates our clients’ properties. The Sotheby’s International Realty brand is aspirational, placing it in a league with brands like Tiffany & Co., Porsche and Gucci. This brand power attracts the attention of qualified buyers with a global reach, including access to Sotheby’s International Realty’s website, sothebysrealty.com; the #1 most trafficked website in the world for luxury properties. By listing with us, your property, regardless of area or price point, will be up front and center on this exclusive website.

IMPECCABLE MARKETING - Sotheby’s International Realty offers limited complimentary staging suggestions, photography, aerial photography, film production, 3D Matterport tours, floor plan drawings, HOA information and assessor records. All services are provided at no cost to you and we don’t get compensated unless we deliver on our promise to sell your home.

LUXURY SERVICE & EXPERTISE - The Sotheby’s International Realty brand is synonymous with best-in-class service. For us, “luxury” is defined by a legacy of providing an unmatched experience to every client, regardless of area or price point. Our professional knowledge and expertise strategically places you in a position to obtain top dollar for your property, along with our devotion to representing your best interest.

HISTORICALLY REMARKABLE - For three centuries, the Sotheby’s name has been known for being exceptional. A name that not only represents the most prized possessions in the world, but decides them. As real estate’s most trusted brand, our name alone opens the most prestigious doors, creating opportunities and connecting affluent buyers and sellers worldwide.

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HERE’S WHAT OUR

SELLERS SAY ABOUT US SELLER - “When we met Colleen, we immediately felt really warmly towards her. We felt that Colleen was really in tune with the conflicting feelings we were going through about selling a house that was not only our livelihood but also had a lot of history and memories.

She was so patient and helpful and guided us the whole way without giving us any pressure.

She and her team (special shout out to Zoe) were with us every step of the way. We feel that Colleen really had our best interest at heart. In the end she was able to find us a buyer who we felt would love and treasure the house as much as we did.”

SELLER - “My husband and I were referred to Colleen from a friend who had nothing but good things to say about her. We were not disappointed! Colleen and her team are incredibly knowledgeable, professional, warm and appreciative. Although they discussed everything with us before doing anything, we knew we were in good hands and could trust their judgement. They have a team that can handle everything you need to sell a house (painter, handyman, hardwood floors person, stager, etc.). They were able to do everything beautifully but in a very cost conscious way. We never felt we were being gouged and knew we could trust them 100%! We sold our house for much more through her guidance and experience. I would 1000% refer Colleen Cotter.”

SELLER - “I was a first time home seller and Colleen and her team were wonderful to work with. The sale of my house ended up being quick and as painless as it could have been. They have strong relationships within the industry, they know the SF real estate market so well, and they are amazing communicators (sending regular updates and quick to respond). I was, without hesitation, able to fully to rely on their advice to get the best buyer for my home.

Colleen along with the team are great to work with, and I can’t recommend them enough! I look forward to working with them again.”

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YOUR PATH TO

A SUCCESSFUL SALE PRIOR TO PUBLISHING LISTING

AS NEEDED UNTIL ACCEPTED OFFER

Listing Documents Signed

Send Out Online Marketing Pieces

Staging Complete (as needed)

Review Showing Feedback With Seller

Professional Photos Complete (Daylight & Twilight)

Present Offers With Seller’s Net Proceeds

Video and Matterport Shot

Skillfully Negotiate & Represent Client

GOING LIVE WITH YOUR HOME

AFTER ACCEPTED OFFER

Property Live On Local MLS

Paperwork Submitted For Compliance

Signage Installed

Timeline Approved & Monitored

Preliminary Title Report Ordered

Release Seller Disclosures To Buyer

Syndicatation To Top Real Estate Websites

Verify Buyer’s Earnest Money Deposit Coordinate Inspections & Appraisal Coordinate With Lenders & Title Companies

1st WEEK AFTER LISTING

Schedule Closing At Escrow/Title Company

Flyer / Brochure Approved & Ordered Set Up Online Traffic Reporting Send Out Syndication Email

ONE WEEK AFTER CLOSING

Prepare Open House Ads

Check In With Clients

Prepare Newspaper / Magazine / Digital Ads

Any Additional Needs

EVERY 30 DAYS AFTER LISTING

Based on your assessed needs, our custom marketing

Update CMA To Confirm Price & Review With Seller

plan may include additional features such as home

Review Marketing Plan With Seller

staging, home inspections, press campaigns and

Consider Price Adjustments (as needed)

broker events.

Contact Showing Agents For Feedback Continue Open Houses & Marketing Assets 11

THE POWER

OF VIDEO

When it comes to video domination, Sotheby’s International Realty doesn’t follow the curve, we create it. Being a YouTube Silver Creator award winner is no small feat, and the video views speak for themselves. According to current projections, by 2025, video consumption is expected to dominate internet traffic, with estimates suggesting around 80-82% of all consumer internet traffic will be video-based, indicating a significant shift towards video content as the preferred medium for online information consumption. A large portion of this video traffic will be attributed to short-form videos, with platforms like Instagram and TikTok continuing to see significant growth.

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Expertise wherever you are and wherever you want to be. Sotheby’s International Realty is the only truly global real estate brand, with a global network of residential brokerage companies. Through our personal relationships, our sellers reach a highly qualified global clientele — and our buyers receive access to remarkable properties and agents everywhere.

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Colleen Cotter (415) 706-1781 colleen@colleencottersf.com CA License #01703078

Zoe Frankel (415) 235-9422 zoe@colleencottersf.com CA License #02134477

© 2025 Sotheby’s International Realty. All Rights Reserved. Sotheby’s International Realty® is a registered trademark and used with permission. Each Sotheby’s International Realty office is 16 independently owned and operated, except those operated by Sotheby’s International Realty, Inc. Equal Housing Opportunity.