17 COVER STORY
John Simmonds: Kicking Off New Era as CHS Women’s Soccer Head Coach
This month, Carmel Monthly is excited to feature John Simmonds on the cover. Simmonds has been appointed the new head coach for the Carmel High School Girls Soccer team, bringing with him over 30 years of coaching experience at both the club and high school levels. Previously, he led Park Tudor’s girls soccer program to four state championship appearances in just six years, securing three state titles during his tenure. While at Park Tudor, Simmonds compiled an impressive record of 108 wins, 15 losses and five ties.
Cover Story Writer // Janelle Morrison • Photo // Staff
/ Lena Lucas
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A FULL-SERVICE MARKETING AGENCY
Why Most Local Business Advertising Falls Flat (And How To Fix It)
Uncover why your advertising gets ignored while your competitors thrive
- it’s not what most business owners think.
By Lena Lucas, Senior Director Advertising Strategy, iProspect Dentsu Agency
I had an enlightening conversation with a small business owner last week that made me rethink everything I thought I knew about why some local businesses thrive while others struggle. As someone who’s lived in this community for over a decade, I’ve watched countless shops open with fanfare, only to quietly close their doors eighteen months later.
“We just couldn’t get enough customers,” they typically lament. “We tried advertising, but it just didn’t work for us.”
But is advertising really the culprit? Or is there something deeper at play?
A Tale of Two Hardware Stores
Let me share a hypothetical story that illustrates what I believe is the real issue. Two hardware stores operate just blocks apart. One advertises itself as having “everything for your home improvement needs” with “great selection and low prices.” The other promotes itself as “restoration specialists for historic Indianapolis homes” with “period-accurate hardware and expert advice from craftsmen with 30+ years of experience restoring local historic homes.”
When new residents move into one of Indianapolis’s beautiful century-old homes and need to match original doorknobs or fixtures, they don’t comparison shop. Despite potentially higher prices, they go straight to the specialist store.
Why? Because that store has made itself the obvious choice for their specific need.
The Real Reason Most Local Advertising Fails
When I speak with struggling business owners, I often ask them to describe their ideal customer. The response is almost always some version of “everyone!” A restaurant owner once told me his target audience was “anyone who eats food.”
This well-intentioned inclusivity is the silent killer of effective advertising.
Consider two local Italian restaurants. The first promotes “delicious Italian food for everyone!” The second advertises “farm-to-table Italian comfort food using recipes passed down through five generations of our family.”
Which would you remember tomorrow? If you specifically wanted authentic Italian cuisine, which would feel like the obvious choice?
By trying to appeal to everyone, businesses often connect with no one.
The Most Crucial Marketing Questions That Change Everything
The local businesses I’ve watched thrive over the years - even in tough economic times - all seem to have clarity on three fundamental questions:
1. Who is their offering specifically for? (And just as importantly, who is it NOT for?)
2. What exact problem does it solve for those people?
3. Why is their approach better than the alternatives?
Our specialist hardware store owner has crystal-clear answers:
• For owners of historic Indianapolis homes who value authenticity
• Solves the problem of finding period-appropriate hardware and expert restoration advice
• Better because of three decades of specific experience with local historic homes
What struck me recently is how few business owners can answer these questions with any precision.
Moving Beyond the “10% Off” Trap –
The Importance of the Offer You Can not Refuse
Even with perfect clarity on who you serve and why, there’s another element that separates businesses that merely survive from those that thrive: their offer to customers.
I recently needed a new mattress and encountered two very different approaches. One store advertised “10% off your first purchase!” (Yawn.) Another offered what they called their “Sleep Like Royalty Package” - purchase any mattress and receive free delivery, a 90-night trial, old mattress removal, a complementary sleep tracking app, and a money-back guarantee that included keeping the pillows if I wasn’t satisfied.
The second offer did more than promote a product - it eliminated my objections, made it easier for me to buy, and created genuine excitement. I didn’t even bother checking the first store’s prices.
How To Sharpen Your Messaging: The “Only” Test
Here’s a simple exercise I now encourage every local business owner to try: Can you complete this sentence in a way that’s both truthful and compelling?
“We’re the only [type of business] in [location] that [unique value proposition].”
For our hardware store: “We’re the only hardware store in Indianapolis, specializing in period-accurate restoration supplies with craftsmen with 30+ years of experience with local historic homes.”
When I pose this challenge to business owners, most struggle to complete it without using vague phrases like “quality service” or “great value.” If you can’t articulate what makes you meaningfully different, how can you expect customers to figure it out?
Five Steps to Make your Advertising Stand Out
If you run a local business that’s not getting the results you want from your advertising, here’s a process I’ve seen work wonders:
1. Identify what people would use if your business didn’t exist. Your real competition might surprise you. Understanding this would help to stand out in ways that matter to customers
2. Determine what makes you meaningfully different—not just “better” in a generic way.
3. Figure out how those differences actually improve your customers’ lives. What tangible benefits do they provide?
4. Identify who values these specific benefits most. Who finds them essential rather than merely nice to have?
5. Reframe how you talk about your business to highlight this unique value. Sometimes it’s as simple as seeing yourself in a completely new category.
How
Collective Publishing Can Transform Your Marketing From an Ugly Duckling to a Beautiful Swan
The unfortunate truth is that many local businesses continue to waste their limited advertising budgets because they’ve never addressed these fundamental questions. They change their ads, switch platforms, or increase spending, but they’re still saying essentially the same thing as every competitor.
Companies like Collective Publishing are working to change this dynamic by helping small businesses apply the same sophisticated research and positioning strategies once available only to major corporations. This approach combines old-school print credibility with new-school digital targeting and message development, powered by AI-powered market research, to ensure messages reach the right people.
But regardless of who helps you with your marketing, the fundamental principle remains: being the obvious choice for someone is infinitely better than being just another option for everyone.
The next time you pass a “Going Out of Business” sign on a local shop, consider that perhaps it wasn’t their product, service, or even their advertising that failed them - but rather their inability to clearly communicate why they were the obvious choice for a specific type of customer with a specific need.
And if you’re a business owner yourself, perhaps it’s time to ask whether your own message passes the same test. Visit Collective Publishing at marketing.collectivepub.com to schedule your free consultation today.
“Design Bright Futures”
Writer // Janelle Morrison • Photography // Courtesy of CYAP
Mark your calendars for an unforgettable evening benefiting the Carmel Youth Assistance Program (CYAP) on April 26, 2025, at Ritz Charles. This incredible event will raise vital funds to support at-risk youth ages 3-17 in our community by providing family services, tutoring, mentoring and essential resources to help them thrive.
CYAP has been a lifeline for so many children and families, offering them the opportunities and support necessary to overcome obstacles and build brighter futures. But CYAP needs YOUR help to continue making a lasting impact.
WHATTOEXPECTATTHECARMEL GALA2025
• Dinner & Dancing – Enjoy an elegant evening with delicious cuisine and lively entertainment.
• Entertainment – A night filled with music, special performances and inspiring stories.
• Silent Auction & Dessert Dash – Bid on exclusive items and indulge in a fun and competitive dessert auction!
• Special Celebration of CYAP’s Tenth Anniversary – Honoring a decade of serving over 800 youth in our community!
THEPOWEROFEARLYINTERVENTION
With the many challenges children and families face today, early intervention is critical. Maggie Figge and Melissa Yarger, Early Intervention Advocates for CYAP, explained that programs like CYAP don’t just provide resources—they change lives. By intervening early, CYAP helps ensure that children receive the support they need to succeed academically, develop social skills and build a stable future.
“Our main focus this past year has been strengthening mentoring and tutoring programs with our new coordinator and addressing transportation needs,” Yarger shared. “Lack of transportation affects work, school pickups, appointments and Join Us at the Carmel Gala
daily activities, making life significantly harder for families. Providing reliable transportation will be life-changing, and we’re excited about the impact.”
The impact of CYAP is evident in real success stories—students overcoming adversity, excelling in school and becoming active members of the community. The program’s ongoing success relies on volunteers, donors and mentors who step up to provide critical resources for at-risk youth.
CYAP’s Impact in 2024:
• 102 youth served through CYAP’s various programs and services.
• 56 youth sent to summer and school break camps for enrichment opportunities.
• 613 mentor hours and 420 tutor hours committed by dedicated volunteers.
• Expansion of the Summer Bridge tutoring program from 14 to 22 students for additional academic support.
• 101 families connected with food and housing support services.
• 89 youth enrolled in pro-social, adult-led activities to foster healthy engagement.
Your support at the Carmel Gala ensures these efforts continue and grow, reaching even more children in need.
EXPANDINGCYAP’SIMPACT
CYAP continues to evolve to meet the growing needs of the community. One of the most exciting developments has been the hiring of two full-time contractors to strengthen the organization’s impact.
• Amanda, Advancement Coordinator –Responsible for grant writing, development and marketing, ensuring that CYAP secures the resources necessary to expand its reach.
• Kyla Wagner, Program Coordinator – Oversees mentoring and tutoring programs, provides structured support to youth, and ensures successful participation in educational services.
These new staff members have already made a significant impact, allowing the CYAP team to focus on direct family support while enhancing fundraising and volunteer coordination.
Figge added, “With growing need, we need more mentors and community involvement. Our program coordinator, Kyla, has expanded the mentoring pro-
gram by organizing events and onboarding new mentors. Currently, we have a waitlist of girls needing female mentors, which is unusual. We welcome all volunteers, and mentoring takes just an hour a week doing something fun.”
ADDRESSINGACRITICALNEED
One of the most pressing challenges facing the families CYAP serves is transportation. Without a reliable means of travel, families struggle to get to work, school, medical appointments and extracurricular activities. Carmel lacks public transportation, leaving many families with limited, costly alternatives like Uber or Lyft.
To address this gap, CYAP has launched a transportation initiative with funding from the Cohen Family Foundation. The goal is to provide used vehicles to qualifying families at a very low cost.
Families will complete a structured program that is under development but will include:
• Financial Basics 101 – Understanding budgeting and expenses related to vehicle ownership.
• Car Maintenance 101 – Learning essential car care, like changing a tire and checking oil levels.
• Accident Preparedness – Partnering with local law enforcement to teach drivers what to do in emergencies.
• Insurance & Ownership Education – Covering how to obtain and maintain proper insurance coverage.
This program is being designed with the help of local businesses, mechanics and law enforcement, ensuring that families gain both the knowledge and the resources needed to sustain vehicle ownership. While still in the early phases, this initiative promises to be life-changing for families who need reliable transportation.
CELEBRATINGTENYEARSOFSERVICE ATTHECARMELGALA
Since its founding in 2015, CYAP has been committed to uplifting youth and families in partnership with the Carmel Clay School District, the City of Carmel and the Hamilton County Superior Court. The organization provides services in a
private, dignified and supportive manner, ensuring that struggling families receive the help they need without stigma or barriers.
This year’s Carmel Gala is particularly special as CYAP celebrates ten years of CYAP’s impact, having served over 800 youth in the community.
The funds raised at the Carmel Gala will help CYAP:
• Expand mentoring and tutoring programs for academic and social growth.
• Provide more youth scholarships for summer camps and after-school activities.
• Strengthen food, clothing and housing assistance for struggling families.
• Offer additional mental health and family support services to those in crisis.
• Support transportation initiatives that provide families with reliable travel options.
Every ticket purchased, donation made and volunteer hour given helps CYAP continue to Design Bright Futures for the youth in our community.
The tenth anniversary of CYAP is a milestone worth celebrating! Your participation in the Carmel Gala 2025 helps create a brighter future for our community’s children.
Together, we can continue to make a difference! Buy your tickets now and help us Design Bright Futures for our youth! Visit carmelyap.org or carmelgala.org to secure your spot.
THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME THE CIVIC PRESENTS:
Writer // Janelle Morrison • Photography // Joshua Hasty Photography
Fifteen-year-old Christopher has an extraordinary brain: He is exceptional at mathematics but ill-equipped to interpret everyday life. He has never ventured alone beyond the end of his road, he detests being touched and he distrusts strangers. Now it is seven minutes after midnight, and Christopher stands beside his neighbor’s dead dog, Wellington, who has been speared with a garden fork. Finding himself under suspicion, Christopher is determined to solve the mystery of who murdered Wellington, and he carefully records each fact of the crime. But his detective work, forbidden by his father, takes him on a thrilling journey that upturns his world.
CONTENT ADVISORY:
This play contains profanity, a description of animal cruelty, discussions of sex, family violence and the miracle of the human spirit.
Purchase your tickets at civictheatre.org!
For more information on bringing your student group to our weekday student matinees, please email groups@civictheatre.org.
CHRISTOPHER – OZZY HEATH
To prepare for Christopher, I researched through books, articles, and interviews to understand his emotions, social interactions and sensory experiences. Beyond that, I reflected on how his intelligence and challenges shape his worldview.
Balancing Christopher’s intelligence with his emotional struggles meant recognizing how they’re connected. His intelligence is a gift, but it also isolates him, making emotions harder to process. I focused on how his logic influences his decisions while highlighting his difficulty expressing feelings.
The most rewarding part of playing Christopher is bringing his complexity to life. Christopher is an incredibly honest and direct character, and his journey is uplifting. I love challenging perceptions of autism and showing his emotional depth. There’s a lot of catharsis in his story.
My favorite scene is when Christopher uncovers the truth about his mother. It’s such a pivotal moment in the play, and I think it represents a huge emotional turning point for Christopher. It’s a challenging moment for him where he has to process not just the information but also his feelings about it — feelings he doesn’t
Christopher ................................. Ozzy Heath
Ed Boone...................................Eric Reiberg
Judy Boone Afton Shepard
Siobhan........................ Jean Childers Arnold
Mrs. Shears/Mrs. Gascoyne Lisa Anderson
always know how to express.
Building the relationship with Eric was a gradual process. Christopher relies on his father for stability and trust, but there’s tension. We explored how love and conflict shape their bond.
I think people will take away that no one is just their diagnosis, and that the emotional and intellectual worlds we live in are vastly different from one another, but that doesn’t mean we can’t all find a way to connect. [Christopher’s] story is also about hope and breaking down barriers, showing that even when life is overwhelming or confusing, there’s always room for growth and understanding.
ED BOONE – ERIC REIBERG
As a working-class single dad, Ed’s life is pretty close to my day-to-day life. For me, the more emotionally demanding a scene is, the more necessary it is to be technically precise and to have the
Policeman/Man in Socks Lukas Robinson
Mr. Shears/Sergeant .............. Matt Anderson
Rev. Peters/Station Policeman Rex Wolfley
Punk Girl Kennedy Morgan
Mrs. Alexander ........ Carrie Andrews Reiberg
movement of the character, their lines, the moments of realization, reaction and reply all very clear and ingrained so that my emotional responses to doing and saying those things can be both real and reproducible [during] each performance. There is a “remove” between the characters in the story, so it’s kind of important to make sure that is clear on stage and not to appear too chummy.
While we haven’t integrated the live canine performer yet, the last scene when Ed brings Christopher a dog is [a] hard [scene] to beat. It just has made me even more aware and thankful that my children, regardless of the challenges they may have presented, have been very wonderful and relatively easy to parent. I hope the audience gets extremely mad at Ed, and eventually, they find some way to understand and begin to forgive his very significant failings. He causes a great deal of harm, so I don’t expect them to
completely forgive him, but perhaps by the end, he can receive a bit of grace.
DIRECTOR – JAY HEMPHILL
This story is many things. It is an adventure story. It is a coming-of-age story. It’s a murder mystery. It’s a family drama. So, there’s so many aspects to the story. What it comes down to is a story about how society deals with the “other,” you know, or how they don’t deal with the “other.” We have these norms and sort of social constructs that we live by. And when someone is introduced to [someone else] who doesn’t quite fit, it just highlights that. Making space for anyone — whether it be someone who needs special accommodations due to physical, mental or emotional needs, or someone who doesn’t look like you, think like you or believe like you — I just think it resonates across so many levels.
If you can sit in a theater and find connection with someone on a stage, then maybe we can empathize with that person around the corner from us. I hope they [the audiences] walk away and just say, how can I, in my life, make space for someone who might be a little different than me?
WELCOME BACK: THE RETURN OF EMERSON, LAKE & PALMER
THE PALLADIUM // FRIDAY, MARCH 21, 8 P.M. ET
Drummer extraordinaire Carl Palmer leads a tour celebrating the legacy of progressive-rock supergroup Emerson, Lake & Palmer. The trio were known for their classical influences, instrumental virtuosity and a string of platinum albums in the 1970s that made songs such as “Lucky
Man,” “From the Beginning” and “Karn Evil 9” staples of rock radio. With full cooperation from the estates of his late bandmates, Keith Emerson and Greg Lake, Palmer developed this production, which combines a live performance by Palmer and his current band with video footage of Emerson and Lake from a 1992 ELP concert.
Don’t miss this extraordinary and reimagined performance by the late Emerson and Lake, along with founding member Palmer and fellow musicians Paul Bielatowicz and Simon Fitzpatrick! Purchase your tickets at thecenterpresents.org!
Writer // Janelle Morrison • Photography // Courtesy of the Center
and what makes it unique and special.
Carl Palmer: Alright, let me take you back to the very beginning. The visual side that is being used is from two concerts that were played at the Royal Albert Hall in London in the early ’90s. We played there two nights, and it was a five-camera shoot, which meant we had lots to edit to make up a DVD … which we did do, and it did get released.
The reason why that is so important, and how it all adds up with the technology we use today, this [five-camera] shoot was recorded in such a way that the audio for all the instruments was recorded individually and all on their own tracks so we could remix or repair something and the visuals would be OK. Most bands recorded the audio and visuals at the same time in the mid-’90s.
JM: Another testament to how ELP was always thinking outside of the box and was ahead of its time. Little did you guys know that you’d be using the tracks and audio footage with modern-day technology to create this epic show. CP: And with the technology that is available, I’ve taken the visual aspects from that
with Keith and Greg. I add my drums to it live, which obviously means that we can actually remix Emerson, Lake & Palmer every night.
JM: How long did the editing take?
CP: It took about 11 weeks. And the magic here is that the visuals are completely in sync with the audio that you hear because it all came from the same DVD. I’ve got a sync track that I play along to, which keeps me perfectly in time with what we originally recorded when I play live. It’s the real band playing, but Keith and Greg are on film.
We’re not using robots or holo grams. This is Keith and Greg at their very best, probably at the top of their game.
We used an AI program to take away some of the graininess and some of the redness in the lights and smoke or whatever may have been there, and we managed to wipe that stuff out. The footage looks better than the original that was shot.
It was all approved by the families, who are involved financially as well. I had the final say as far as quality and whatever worked for the show, and it’s been touring for about two years now … going into the third year.
new people. It doesn’t get any better than that.
There has been some resistance from Europe.
JM: Really? That’s rather surprising.
CP: They don’t get it. The Germans don’t get it. The French never got ELP anyway [laughs]. The English are rather sort of slow in wanting to pick it up. I played in Japan, and the Japanese absolutely loved it. We’re going to South America this year, and there
seems to be a lot of interest there and in America.
Well, I can’t speak for Europe, but I can’t wait to see and hear what you’ve done with the aid of technology and your commitment to keeping it authentic while honoring ELP’s extraordi-
Nobody’s incorporated a whole group playing together with two guys who are dead, you know. It’s all in sync and in perfect time. So, it’s something kind of unique.
You’ve worked on several projects over the years. What’s next for you project-wise?
CP: I want to stay with this [the tour] right now, embellish on it and grow it. I think it’s part of the next chapter, really, and obviously, it’s probably one of the last chapters in my career. It’s really important because, as I say, the technology’s caught up and is enabling me to do it. So, I’m kind of taking the bull by the horns and going with it.
Doug Boles
Leading IMS and INDYCAR Into the Future
Writer // Janelle Morrison • Photography // Courtesy of IMS and INDYCAR
This month, Zionsville Monthly is honored to once again feature Doug Boles, Zionsville resident and newly appointed president of INDYCAR, on its cover. Boles previously appeared in the May 2018 issue ahead of the 102nd running of the Indianapolis 500.
We spoke with Boles about his transition into the role of INDYCAR President, his continued leadership at the Indianapolis Motor Speedway (IMS) and his steadfast dedication to the world of racing.
A LIFELONG PASSION FOR INDYCAR
Boles’ journey in the sport has been extensive, dating back to 1997. With a deep understanding of both the Indianapolis 500 and INDYCAR, Boles acknowledges their symbiotic relationship.
“My whole life, as far as I can think back, has been about IndyCar racing,” Boles said. “IndyCar is so important to the
health of the Indianapolis 500. And the Indianapolis 500 is so important to the health of IndyCar. You know, the two kind of need to be aligned.”
For Boles, his new role allows him to leverage the Indianapolis 500’s platform to grow INDYCAR.
“In this role [INDYCAR President], I have an opportunity to have an official influence on the series,” Boles said. “I’ve obviously been involved in the periphery for the last ten or 11 years since I’ve been president of Speedway. I will be able to kind of align the two, try to use some of the platform of the Indianapolis 500 to grow the series, and then use some of the things we’ve learned at the IMS to help
all the other promoters out throughout the season.”
With 17 races in the season, only two are held at the Speedway. Boles is eager to support the other 15 events, working with promoters to create experiences beyond just racing.
Boles added, “We want to create experiences that really give back to the community and get communities excited when the IndyCar series shows up.”
THE LASTING IMPACT OF THE 100TH RUNNING OF THE INDIANAPOLIS 500
Looking back on the historic 100th running of the Indianapolis 500, Boles views it as both a defining moment in his career
and a landmark event in the legacy of the Greatest Spectacle in Racing.
“I think anytime something becomes a century old, it is a pretty big deal,” Boles expressed. “The goal was to celebrate the past while ensuring continued growth while making sure that it was also a launching platform. We made sure everybody felt some pride in it, and it actually helped us grow the event.”
Looking ahead, he aims to see another sellout.
“I want to see the venue sold out again,” Boles stated. “I want to see it sold out again in a year that’s not the 100th running.”
ENGAGING A NEW GENERATION OF FANS
Boles has noticed a resurgence of younger fans in recent years, which he attributes to strategic engagement efforts. Initiatives like the Snake Pit EDM concerts and highlighting young drivers such as Pato O’Ward have helped attract a younger audience.
“In order for the sport to grow, and for the Indy 500 to grow, we’re figuring out how to bring in the younger generations,” Boles said. “So Pato O’Ward, for example, is in his early 20s, has an exciting personality and is fast on the racetrack. So, we have those drivers that are younger as a way to
I’m trying to make relationships more related to what I’m doing now than just as a promoter at IMS, and working with our team so that we make sure that we’re listening, we’re solving problems and we’re being transparent. That’s important.”
reach out. We are working to get smarter in how we target our customers and our potential customers.”
TECHNOLOGY’S ROLE IN MODERN RACING
Advancements in technology have also played a role in open-wheel racing’s appeal.
“Basically, the cars that run in the NTT IndyCar Series are rolling computers,” Boles explained. “Everything that changes from static state — whether it rolls, goes up and down, changes temperature — we monitor … teams monitor that.”
However, technology isn’t just shaping the sport on track. It’s changing the way fans engage.
“Now it’s really about how good can you get on the digital advertising,” Boles shared. “How can you feed somebody something when they turn their computer or their phone on.”
IMMEDIATE GOALS AS PRESIDENT OF INDYCAR
Boles wasted no time stepping into his new role. His first priority was engaging with team owners, drivers and managers at the Sebring Open Test.
“So, a lot of what I’m doing is just walking the paddock, saying, ‘Hey, what works, what doesn’t, any ideas,’” Boles said. “‘Here’s my phone number. Please let me know.’ I’m trying to make relationships more related to what I’m doing now than just as a promoter at IMS, and working with our team so that we make sure that we’re listening, we’re solving problems and we’re being transparent. That’s important.”
He is also focused on strengthening relationships with FOX Network, which now broadcasts all INDYCAR races.
“Fox has jumped in with both feet,” Boles said. “So, how do we leverage that relationship to make sure that the value
that they’re giving us, that we’re giving them, is the right on-track product? We’re working with them [FOX] to create new and exciting ways to showcase our races on broadcast. I’m excited about that relationship, and I think that’s a key catalyst to our growth long term.”
LEGACY AND COMMITMENT TO INDIANA
A proud Hoosier, Boles views his platform as an opportunity to showcase Indiana. As he embarks on this new chapter, Boles remains committed to growing INDYCAR, honoring its legacy and ensuring fans continue to have an unparalleled experience.
Boles added, “What makes us special is our fan base. I want to make sure that the fans know that they have somebody there that first and foremost—by ‘there,’ I mean at the Speedway or at the IndyCar series—is caring about the fans.”
Despite his many achievements, Boles remains humble about his legacy.
“Honestly, I haven’t even really thought of a legacy,” Boles admitted.
“I’m a Hoosier through and through, and I couldn’t be prouder to be that. I was born in Indianapolis, and I’ve lived in Zionsville for 25 years. This is my home. I get up every day and think about how I want to grow the INDYCAR Series and sell out the IMS for the Indy 500, but what I really want to do is tell the story of Hoosier hospitality. This is a great place to raise families and start businesses. Every opportunity I have to tell that story, I try and do.”
Boles continued, “The biggest way for me to make a difference in these roles is by showcasing our community. One of the things that I felt was a responsibility, and still do, at the Indianapolis Motor Speedway — and maybe even more so now with the INDYCAR title — is that we, the Speedway and the INDYCAR series, have a great opportunity on an amazing platform that gets some international exposure to not just showcase the series, but really to showcase our central Indiana community and the state of Indiana.”
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John Simmonds
Kicking Off New Era as CHS Women’s Soccer Head Coach
This month, Carmel Monthly is excited to feature John Simmonds on the cover.
Simmonds has been appointed the new head coach for the Carmel High School Women’s Soccer team, bringing with him over 30 years of coaching experience at both the club and high school levels. Previously, he led Park Tudor’s women’s soccer program to four state championship appearances in just six years, securing three state titles during his tenure. While at Park Tudor, Simmonds compiled an impressive record of 108 wins, 15 losses and five ties.
A LIFETIME OF DEDICATION TO SOCCER AND COACHING
Simmonds has built an impressive career in the world of soccer, transitioning from a passionate player to a coach who has impacted countless lives. His journey is rooted in family, dedication and a deep love for the sport. Simmonds’ path to coaching was shaped by his upbringing, his experiences as a player and his commitment to empowering the next generation.
Simmonds’ connection to soccer began in his childhood, growing up in Green-
wood, Indiana. He attended Center Grove High School, where his father, Bill Simmonds, played a pivotal role in developing the school’s soccer program. “My dad was very instrumental in Center Grove Soccer Club being developed, but he was also instrumental in Center Grove High School having soccer as a varsity sport,” Simmonds recalled.
The family’s involvement in soccer became a strong foundation for Simmonds, who played club soccer at Purdue University. The experience was formative for
Writer // Janelle Morrison • Photography // Neil Lucas
be better when I leave than when I got there. Which ask. But I think if we [our staff] stay committed,
him, both academically and athletically. “I got a great education. I got to play club soccer, and in 1991, we won the National Club Soccer Championship, and in the same year, we were invited to the College World Cup in Mexico,” Simmonds shared.
TRANSITIONING FROM PLAYER TO COACH
After college, Simmonds found him self gravitating toward coaching. His initial coaching experience began with the Indy Inferno, a boys soccer club, where he spent over two decades honing his coaching skills. “I switched to coach ing women because I have daughters,” Simmonds explained.
Over time, Simmonds’s career evolved further. The Indy Inferno merged with Carmel United Soccer Club and eventually joined forces with Westfield Youth Soccer, which ultimately formed the Indiana Fire Juniors, now known as Indy Eleven Academy. Simmonds’s work as a director of coaching was crucial to the development of the club, and his influence continued to grow.
In recent years, Simmonds made the decision to step back from his full-time role at the club to focus on his family and
coaching high school soccer. He took on a new day job but remained committed to coaching soccer.
“I’m working for a local physician, and that’s allowed me to still coach high school soccer,” Simmonds shared.
THE MOVE TO CARMEL HIGH SCHOOL
In 2024, Simmonds decided to leave Park Tudor and join Carmel High School, which boasts one of the top high school soccer programs in the state. The decision wasn’t easy, especially after spending six years building the Park Tudor
program, but it was driven by a desire to spend more time with his family and to challenge himself in a new environment.
“It was very, very hard, and tears were shed,” Simmonds admitted. “But for me, it was a life decision because I didn’t get to see my other two daughters play high school soccer, and I felt bad about it.”
As he prepares for his first season at Carmel, Simmonds is determined to leave his mark on the program. “I want to do some new things,” Simmonds stated. “I want it to be better when I leave than when I got there. Which is a very large
ask. But I think if we [our staff] stay committed, we can make that happen.”
DEVELOPING A WINNING CULTURE
Carmel High School soccer has a tradition of excellence, and Simmonds is excited to continue that legacy while putting his “own stamp” on the program. His primary goal is to create an environment where every player is empowered to grow both on and off the field. Simmonds doesn’t just focus on winning titles. He is committed to developing well-rounded individuals.
“I want to help these women develop life skills,” Simmonds added. “It’s more than just soccer. For me, having daughters and coaching girls soccer, there’s something very special about empowering young women.”
Simmonds also acknowledged the pressure and competition that comes with coaching at Carmel, where every game is a “tough” one. He knows the challenges ahead but is excited about the opportunity to lead a high-caliber team.
“When you put your Carmel jersey on, I don’t care who you play—you’re going to get that opponent’s best game,” Simmonds explained.
RECRUITING AND BUILDING RELATIONSHIPS
Simmonds is aware of the challenges involved in recruiting players to Carmel, especially with the high number of soccer clubs in the area. His role in bringing in talented athletes will require building strong relationships with local clubs and ensuring players understand what Carmel soccer has to offer.
“We just need to get out to some of the clubs and, again, identify the players that we want and also get to know them,” he stated.
Simmonds acknowledged the importance of educating players about the opportunities available at Carmel High School.
“Just because a player lives in Carmel doesn’t necessarily mean that large school environment is for them,”
Simmonds said. “Overcoming misconceptions about large schools is key to ensuring that top players consider Carmel as an option.”
A VISION FOR CARMEL SOCCER
As Simmonds begins his journey at CHS, his focus remains on helping his athletes become better players and better people. He is committed to building a culture of hard work, fun and personal growth. With his dedication, experience and leadership, Simmonds is poised to continue making a lasting impact on the lives of his players at Carmel High School.
“Yes, it’s a lot of hard work, but it also is a lot of laughs, a lot of smiles and it is enjoyable,” Simmonds emphasized. “I hope that when [our players] leave Carmel High School after they’ve played their four years that we’ve done our job as coaches to make them not just better soccer player[s] in college, but also better [people].”
Carmel Rugby Club on
GROWING THE CLUB CULTURE
Writer // Janelle Morrison • Photography // Courtesy of Carmel Rugby Football Club
In the world of sports, few activities rival the camaraderie and intensity found on a rugby field. For Carmel Rugby Football Club, this passion for the sport transcends generations, shaping a legacy that continues to inspire players and fans alike.
PURPOSE AND COMMUNITY ENGAGEMENT
Carmel Rugby Football Club is a not-for-profit high school rugby sports club operating in Carmel. It is open to both boys and girls between grades nine and 12.
The club actively recruits players at all experience levels—no experience necessary. Participating through Rugby Indiana, both boys and girls teams actively participate in the spring and fall rugby seasons.
Since its founding in the 1980s, Carmel Rugby Football Club has been a cornerstone of the community. The club’s growth mirrors the rise in popularity of rugby in the region, driven by dedicated individuals like Director of Rugby Operations, Jeff Russell, who recalled the challenges of establishing a club culture.
“Building a team isn’t just about wins; it’s about fostering a sense of belonging,” Russell expressed. “Our club became a second family for many.”
One of the club’s earlier members and current Girls Co-Head Coach, Andy Markovitz, recalled his experience as a player. Markovitz expressed excitement about the direction the team is heading, and the energy that both he and his fellow Girls Co-Head Coach, Tayler Wiggs, bring to the girls’ side of the club.
Markowitz stated, “I played for the team from 2004-2008, and that was the first time I learned anything about rugby after moving to Carmel. I graduated in
2008, and back then, rugby was just starting to gain a foothold in the community.”
Currently, Carmel Rugby Football Club boasts around 30 boys and approximately 22-23 girls on their respective teams. The club’s hope is to continue growing those numbers as the sport gains more exposure and local support.
Beyond the thrill of competition, Carmel Rugby Football Club is committed to community engagement and youth development. Rugby in Carmel starts at a young age through the Carmel Dad’s Club, which offers the sport through eighth grade.
Wiggs takes pride in helping young female athletes discover rugby at an earlier age than she did.
“I am just so thankful to be a part of rugby because in the past, I didn’t know about it until I was in college,” Wiggs said. “Carmel is the only place in the state where a girl can go through rugby from second grade all the way through high school at this current moment in time. Hopefully, other teams will continue growing in their areas, too.”
THE RUGBY CULTURE
Rugby is more than just a sport. It is a way of life that emphasizes respect, sportsmanship and community.
Russell touched on the unique expectations of behavior within the rugby world compared to other youth sports. In rugby, players are expected to respect not only the game but also their opponents and the referees, regardless of the situation on the field. This mentality forms the foundation of Carmel Rugby Football Club culture.
“Rugby’s different when it comes to the conduct and behavior we expect of our players and our parents,” Russell said. “Rugby isn’t just about aggression on the field. It’s about maintaining respect for everyone involved.”
Carmel Rugby Football Club reinforces this culture of respect, both in how players interact with one another and how parents support their children from the sidelines. This sense of dignity and sportsmanship is at the core of the rugby experience and is something the club is deeply committed to fostering.
“DON’T HESITATE TO COME OUT AND GIVE RUGBY A TRY. YOU’LL FIND A WELCOMING ENVIRONMENT AND A CHANCE TO CHALLENGE YOURSELF.”
OPPORTUNITIES FOR GROWTH
As Carmel Rugby Football Club gears up for the upcoming season, there are exciting opportunities for new members to join the ranks. The spring season starts in mid-March and runs through about May.
Russell encouraged prospective players, “Don’t hesitate to come out and give rugby a try. You’ll find a welcoming environment and a chance to challenge yourself.”
At the same time, the club is actively seeking new sponsors to support its growth. Alan Irvin, president and treasurer, explained the financial reality of running a volunteer-based organization.
“We are certainly looking for sponsors,” Irvin said. “Our budget is awfully modest—it’s tight, and everything comes from dues at this point and a few key
sponsors. So, we are really trying to focus on fundraising and getting local businesses involved. We’re also looking to reconnect with former rugby players in the community and get them involved.”
OPEN TO ALL HIGH SCHOOL STUDENTS
Another important aspect of Carmel Rugby Football Club is its inclusivity. The club is open to all high school students in Carmel as long as their high school does not have a rugby team. The club is eager to provide a welcoming space for all high school students interested in rugby, regardless of which school they attend.
Russell added, “Together, we can continue to build on our legacy and inspire future generations of rugby players.”
Interested in joining the team or supporting the club? Contact Carmel Rugby Football Club at playcarmelrugby@gmail.com. You can also visit their website at carmelrugbyclub.com.
CARMEL RUGBY FOOTBALL CLUB
• BOYS HEAD COACH
Pablo Arroyo
• GIRLS CO-HEAD COACH Tayler Wiggs
• GIRLS CO-HEAD COACH
Andy Markovitz
• DIRECTOR OF RUGBY OPERATIONS
Jeff Russell
• ASSISTANT COACH
Jeff Larkin
• ASSISTANT COACH
Larry Shiller
• ASSISTANT COACH
Branden Eckholm
Library After Dark
A Celebration of Community and Connection
Writer // Janelle Morrison • Photography // Courtesy of CCPL Foundation
On the evening of April 26, the Carmel Clay Public Library (CCPL) will transform into a hub of nocturnal excitement as it hosts its annual fundraiser, Library After Dark 2025. Organized by the CCPL Foundation’s Young Professionals Group and spearheaded by Foundation Director Elizabeth Hamilton, this event promises an unforgettable experience for attendees, all while supporting crucial library programs.
“We’re planning on selling 400 tickets this year,” Hamilton said. “It will be Saturday, April 26, from seven to ten [p.m.].”
BUILDING CONNECTIONS AND COMMUNITY
Hamilton’s dedication to ensuring the event’s success is evident as she detailed preparations and outreach efforts to local businesses and restaurants.
The main attraction of the evening is the indoor mini golf course, boasting 18 holes sponsored by various community members and businesses. Reflecting on its popularity, Hamilton expressed, “People love to be there and play. It’s unbelievable.”
This unique feature not only adds a playful twist to the library’s ambiance but also underscores the event’s mission to engage attendees of all ages in supporting their local library.
Expanding beyond golf, Hamilton highlighted new additions and the return of some favorite activities to this year’s event, including an arcade room. This room, filled with nostalgic games and lively competition, will provide yet another layer of entertainment for guests.
“We set it up like an old arcade, and we will have stand-up arcade games and Skee-Ball. It’s a super fun room, and people love it,” she enthused.
This year’s food and beverages will feature over 45 Carmel restaurants showcasing their culinary delights. Hamilton added, “West Fork Whiskey is partnering with us again on a signature cocktail for the night.”
The event also featured interactive experiences like “Biblio” fortune tellers
offering whimsical glimpses into attendees’ literary futures and a raffle alongside a unique “liquor pull.” These activities not only engage participants but also reinforce the community-driven ethos of the CCPL Foundation’s initiatives.
Hamilton extended an invitation to young professionals, stating, “We’re always looking for new members. [Library After Dark is] a wonderful way to experience the library in a different way after it closes on a Saturday night, so come and bring your friends!”
NOT OUR GRANDPARENTS’ LIBRARY
Library After Dark isn’t your typical fundraiser—it’s a unique, immersive experience that turns the Carmel Clay Public Library into a vibrant gathering space for food, drink, music and games.
Steve List, CCPL YP Group president, captures its essence perfectly: “I think the event is unique and fun, and this [fundraiser] is a way to have a party in the library.”
The event invites attendees to explore the library in a way they never have before. Instead of a quiet space filled with
hushed whispers, the library transforms into a dynamic social hub.
“How you explore is up to you, and we kind of give some guidance, but it’s completely interactive and almost self-guided,” List explained. “It’s kind of organic and relaxed and casual… it’s almost like ‘choose your own adventure.’”
Beyond the fun, the event strengthens community ties. List reflects on the library’s role in Carmel, noting its deep connections with education, business and the arts.
“The library touches all facets that make up life in Carmel,” List said. “It’s a resource to connect with people and put down deeper roots.”
For those looking to engage further, the CCPL Young Professionals Group welcomes new members. “If you value something, you have to support it,” List shared. “Many hands make light work.”
Contact CCPL Foundation Director Elizabeth Hamilton at 317.814.3905 or ehamilton@carmelclaylibrary. org for ticket information, event sponsorships and to learn more about the CPPL Foundation Young Professionals Group.
SATURDAY, APRIL 26, 7-10 P.M.
Main Library, 425 E. Main Street
This special fundraising event for ages 21 and over offers an opportunity to support library programs during an evening of after-hours fun. Enjoy an evening of food, drink, music, indoor mini golf and more at the Main Library.
Individual tickets – $40
Pair of tickets – $75
Ticket price includes admission, appetizers, wine, craft beer and activities throughout the library.
Presented by the CCPL Foundation’s Young Professionals Group. Proceeds support library programs for all ages.
