Why is employer branding crucial in recruitment?
One of the main reasons why employer branding is important for recruitment is it represents the identity of the company and a candidate will only be interested in working with a company if he will be able to connect with the brand and its identity. In addition to this, the employer brand also reduces the cost per hire to a great extent. This is made possible because by investing in an employer brand, companies are able to save advertising and marketing expenses. Most of the millennials believe that the culture of the company which they are going to join plays an important role in whether they will continue their contract for a long period of time or not. If your company has a better employer branding, then it will be obvious for the candidates that you also have a very good culture. This is why by working on the employer branding, you will be working towards retaining top talents for a long period of time through recruiters from India. You will be surprised to know that candidates are even ready to work at a lower salary, if a company has a strong employer branding. This simply means that you will not always have to burn a hole in your pocket while working with recruiters from India. You will need to work