CBCC Starter Kit

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01 Joining the Chamber Directory

When you sign up to be a member of the CBCC online, you automatically get an online listing. It is important to complete this listing and add your flare to it so it can become a working tool for your brand and your business.

Did you Know?

The importance of online directories and creating links to your website can have farreaching impacts in the digital space. For example, our quality website can lift your quality score. Our reputable backlinks can raise your rank on search engines.

CREATING A WEBSITE LISTING

CREATING YOUR LISTING

To complete your website listing, visit the CBCC Website. You can do that by clicking the link provided www.cbchamber.org.au.

Login. You may already be logged in if you have just registered, otherwise click “Login” and enter your username and password.

Once logged in to the website, hover over the user icon, next to the Logout button in the top bar, then select “Profile”.

CREATING YOUR LISTING ON MOBILE

On mobile, tap the user icon in the top bar, next to the magnifying glass. A menu will open, tap “Profile” in the menu.

INFORMATION

ADDING BASIC PROFILE INFORMATION

Once on the Profile page, enter basic information about your business such as:

Name - This field is mandatory. Enter your business name.

Website - The company's web page.

Business Address - Where your company conducts business.

Phone Number - Best number dedicated to your business.

Email Signature - The best contact email for your business.

Industry - Select your industry from the drop-down box.

About - Add a blurb about your business.

Once you are done, hit "Save Changes".

OTHER PROFILE INFORMATION

In the left sidebar (or, on mobile, at the top of the page under your name), you will see these 6 icons:

SOCIAL NETWORKS

ADDING SOCIAL NETWORK LINKS

In order to add social media links to your CBCC online Directory, "click the purple button" - – Social Networks.

Enter your LinkedIn, YouTube, Facebook, Twitter, and Instagram links.

Once you are done, hit “Save Changes”.

ADDING SOCIAL MEDIA LINKS

Ensure your social media links are legitimate and fully functional.

LOGO & COVER PHOTO

ADDING A LOGO

Click the green icon – Profile Picture. Then click “Select Your File” and find your business’ logo to upload. The logo’s dimensions should be at least 200 x 200px.

CROPING YOUR LOGO

You will be prompted to crop your logo. Adjust the size of the cropping border so that your entire logo is inside the border. Save by clicking “Crop Image”.

ADDING A COVER IMAGE (OPTIONAL)

Click the pink icon – Cover Image. Click “Select Your File” to upload a cover image that represents your business.

(If you do not upload a cover image, your profile will have the default background matching your membership level.)

VIEWING YOUR PROFILE

Click the orange icon – View Profile. This will show you how your profile will look to other people.

02

Marketing & Promotion

Use our media

Our Chamber Members are highly engaged and loyal and they prefer to do business with likeminded people.

Did you Know?

Advertising your membership can help attract new members and promote the benefits of being part of a community. It can increase visibility, build brand recognition, and create a sense of exclusivity for those who are part of the group. Effective advertising can also showcase the value of membership, encourage engagement, and ultimately lead to growth and success for the organisation.

CREATING AN EMAIL SIGNATURE

How to Create Outlook Mail Signature Link

Click the link below, it will take you to "Create and add a signature to messages" page.

How to Create Apple Mail Signature Link

Use the link below, it will take you to "Create and use email signatures in Mail on Mac" page.

How to Create Yahoo Mail Signature Link

Click the link below, it will take you to "Add Email Signatures in the Yahoo Mail App" page.

How to Create Telstra Mail Signature Link

Click the link below, it will take you to "TELSTRA MAIL™ WEBMAIL USER GUIDE" page.

How to Create Gmail Signature Link

Click the link below, it will take you to "Create a Gmail signature" page.

EMAIL SIGNATURES

Email Signature Banners

Signature banners based on CBCC membership level.

CBCC A PROUD LOGO

The "A Proud Member, Sponsor and Partner logos based on CBCC membership level.

GRAPHIC/IMAGE SIGNATURES

Things to consider about your Membership Level Signature

When including:

A Proud Member

A Proud Sponsor

A Proud Partner signature into your email, you must first consider what membership level applies to you and your organisation.

Sign up to our Mailing List

Stay connected and enjoy the information we share on a regular basis. Our Magazine comes out in the first week of each month, so stay tuned for that! If you don't receive it - check junk, and "never block sender".

INCLUDING YOUR PROMOTIONAL MATERIAL

Hello, members of the CBCC, this is a small introduction to how to "include promotional material into the CBCC magazine".

Head over to the CBCC web-site and check out the current newsletters. Link is provided below:

The section "From our members" is dedicated to promotional materials provided from our members.

Some things to consider before sending your email:

The promotional material must be provided in the format Jpeg.

Depending on your membership the allocated dimensions can vary between A4 and A5.

After composing and attaching your material to your message, send it to "Advertising@cbchamber.org.au", and choose Send.

SUBMITTING SOCIAL POSTS TO THE CBCC

SUBMITTING YOUR SOCIAL POST

When submitting your social posts to the CBCC, some things to consider are:

Your Membership Level

Tell us who you did business with and notify us of a referral, tag us and the member who referred you. Do this and we will share it.

Meeting CBCC policies and values

SUBMITTING YOUR SOCIAL FOR REVIEW

Send your social posts to advertising@cbchamber.org.au

WHY MEMBERS SHOULD SUBMIT EARLY

This allows the CBCC plenty of time to review your post and check if it meets or breaches any policy standards and values the CBCC upholds.

DATES TO SUBMIT BY

Members are inclined to send their posts well before the official post date. Some example date submissions are:

Valentines day

Financial Year

Christmas sales

Black Friday sales

7 days prior 14 days prior

7 days prior

7 days prior

MEMBERSHIP BENEFITS

Business listing on website

CBCC Logo use per level Article in the CBCC Monthly Magazine Invitation to Round Table Support

Showcase your business at networking events

Video ad on website, magazine & social media

Prime logo recognition on website

Inclusion in a group Shop Local video

REMEMBER TO USE YOUR BENEFITS

We have great benefits. Remember to include these benefits in planning your marketing and promotional activities. Our audience can't wait to hear from you, and our members are always welcoming at events.

HOW TO USE THE GIFT OF MEMBERSHIP

It's exciting to receive gifts! When you choose to be a Sponsor or a Partner of the CBCC we provide you with free basic membership codes to give away. Some members introduce their charities or sports clubs and others use it to introduce new businesses such as customers and/or suppliers.

You can sponsor the same organisations every year at renewal or choose new ones. We want to work with you to grow our membership, our opportunities, and our influence.

We hope that with the gift, and a taste of what we are all about, your friends will want to stay.

GUIDELINES & REQUIREMENTS

CONTENT GUIDELINES

CBCC content rules to follow:

No offensive material

All posts should align with the CBCC values

POST REQUIREMENTS

Important details when submitting social posts:

Every social media platform has different size requirements, we recommend JPEG file with the following dimension: 1200 x 630 pixels. Be aware of the length of your text on social media. The text shouldn't be too long. You don't want to lose the user's attention.

WHY POST ON THE CBCC SOCIAL

Leverage the chamber for brand awareness. The CBCC is a trusted and respected organisation. By posting on the chamber's social platforms you can benefit from the association between your logo and the chamber. Leverage the chamber for sales.You can expand your reach using our follower base. Most of your followers are members of our local community looking for opportunities.

Let's get social. Send your image and text to ceo@cbchamber.org.au

03

How to leverage the Chamber Hints & Tips

Who wants to learn from trial and error when you can get hints and tips from those that have gone before?

Did you Know?

Hints can be valuable for new members, providing insights into the various resources, events, and services offered by the chamber. Learning from other members' experiences and successes can provide new members with inspiration and motivation to achieve their own goals. By taking advantage of Hints and Tips you can avoid pitfalls and start your journey running.

LEVERAGING THE CHAMBER FOR BRAND AWARENESS

Leveraging a business to increase brand awareness is an essential aspect of marketing strategy. It involves promoting your brand through various channels and activities to increase visibility and recognition among your target audience. By partnering with the CBCC you can do just that.

LEVERAGING THE CHAMBER FOR SALES

Leveraging your business to increase sales requires a strategic approach that involves optimizing your sales process, creating a positive customer experience, and targeting the right audience. You can promote and market your business through the CBCC by joining the local magazine and participating in events. This will allow businesses to gain more sales recognition through the CBCC's programs.

NETWORKING EFFECTIVELY

Networking effectively is essential for building relationships, expanding your professional network, and advancing your business in the right direction. The CBCC offers a vast variety of networking opportunities, which could exponentially increase your networking capacity.

TURNING A BUSINESS CONTACT INTO YOUR BUSINESS AMBASSADOR

Turning a business contact into your business ambassador requires building a strong relationship and providing value to that contact. We do just that by:

Being an effective networker involves building and maintaining relationships with people in your industry or field, which can help you develop professionally, find new opportunities, and establish yourself as an expert in your area. Here are some tips to become an effective networker:

Be proactive: Seek out opportunities to network with people in your industry or field. Attend conferences, seminars, and events related to your field.

Be approachable: Be friendly and approachable. Smile and make eye contact when meeting new people. Make an effort to introduce yourself to others.

Listen actively: Listen carefully to what others are saying. Ask questions and show genuine interest in their work or projects.

Follow up: Follow up with people you meet by sending them an email or a message on LinkedIn. Stay in touch with them by sharing useful information or updates related to your industry.

Give before you receive: Be willing to offer help or advice to others. By helping others, you establish yourself as a valuable resource in your network.iding value to them, and you'll be an

Be authentic: Be yourself and show your personality. People are more likely to remember you if you are genuine and authentic.

Use social media: Use social media platforms like LinkedIn to connect with people in your industry. Share articles or updates related to your field to show your expertise.

Be patient: Building a network takes time. Don't expect immediate results. Keep nurturing your relationships and opportunities will come over time.

Remember, networking is about building long-term relationships, not just exchanging business cards. Focus on building genuine connections with people and not hard sales.

VOLUNTEER WITH US

We are largely a volunteer organisation. We have over 300 volunteers. Our volunteers are on our Board, in our committees, a part of Policy Taskforces and embedded throughout our community on social and community missions.

Our members and their staff volunteer with us to ensure our events run smoothly. Some will greet you at the door, provide services to our Chamber, provide pro bono assistance to our members, represent us at events and conferences, as well as act as a Conceirge.

WHAT IS A CONCEIRGE?

A concierge is usually a long-term member that helps new and existing members navigate the chamber, find contacts or meet new people. Our concierges can help you get in front of the right people. We want you to succeed so if you turn up to events, seek out a concierge and let them introduce you to people in a natural and comfortable way.

Becoming a concierge helps you meet new people and to give new and existing members a positive experience within the CBCC.

Becoming a concierge shows our community how committed you are to helping everyone in our chamber to succeed and this will encourage more harmonious, giving, and communityminded actions from others - helping us all.

PARTICIPATE | GET INVOLVED

We have great initiatives! What better way to build relationships than participating in our awesome programs.

Like-minded people find each other, and we're proud to be a community that have more in common that work and business.

Sponsorship & Elevation Get more involved

Our members are opportunistic. The Chamber is always looking to provide our members with more and more value and creating sponsorship opportunities allows us to put a spotlight on our generous sponsors .

Did you Know?

At the Chamber, our sponsorships can start from as little as $500.

SPONSORSHIP

Sponsoring an event, or a program is a great way for you to get involved. If you are interested in sponsoring an event, hosting an event or participating in some other way, you should talk to Wally to see what on, what's coming up and working collaboratively to deliver value to our members.

We are keen to do more, so when you sponsor us, you are contributing to a more vibrant and energetic community.

Whatever your passion, we can probably accommodate you, so, talk to us!

MEMBERSHIP ELEVATION

Sometimes, when members join they quickly work out that they could benefit by invcreasing their membership level. We call this elevation.

To elevate, simply call Wally and discuss how you can elevate your membership.

Together, we are building a vibrant, prosperous community, and an ideal destination to live, study, work, do business and play sport!

Follow us on our social to stay updated about our events and activities.

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