Answers to Unit 1

Factory21 Creative and Digital Media Apprenticeship Work Based Competence

What this? • This is a brief guide to help you answer the questions for : Unit 1: Awareness of Employment in the Creative Media Sector

What are the questions?

• 1. What are the key differences between someone who is employed by an employer, a ‘worker’ and someone who is self employed?

• 2. Name and describe 3 different companies you’d like to work for and explain what they do • 3. What things should you consider when choosing an employer?

• 4. What are your most immediate CPD requirements?

• 5. Present your tutorial product detailing who it is targeted at and how it is useful

QUESTION ONE: • “ What are the key differences between someone who is employed by an employer, a ‘worker’ and someone who is self employed?”

• This question is looking for an awareness of different types of contractual obligation and the typical implications for tax, national insurance, holidays, sick pay, leave, working hours, and financial and legal responsibility

“employee”

“worker”

“self employed”

Employees: (employed by a business or other organisation) Tax and National insurance paid AUTOMATICALLY by employer before you get paid This is called PAYE

Job security is dependent on sticking to business culture and rules of conduct

All of your work/ intellectual property Belongs to the company

If you make a mistake, the company gets sued, not you

Entitled to employee rights, benefits, notice periods, holiday leave, sick pay, maternity pay, minimum wage, working time limits, e.g. fixed or flexi working hours, profit and progression is less dependent on your own performance, or your and working relationship with others

Workers: (under a contract for services such as agency work)

Pension, holiday leave, sick pay, maternity pay, minimum wage, working time limits, etc ARE NOT AUTOMATIC; they may be very different / non transferable from job to job

Shorter contract periods, More flexible working hours

Wider range of industry experience due to many different jobs

The contracting agency may still tax you before you see the money, and often at the wrong rate

You may not automatically be entitled to a share of profits, or career progression

Your work / intellectual property Remains yours unless agreed otherwise

Job security is less dependent on business culture and rules of conduct

Self Employed (includes freelance workers) You are legally responsible for paying you own national insurance contributions and income tax

Profit / progression is wholly dependent on B2B or B2C demand

No employee rights, benefits, notice periods, holiday leave, sick pay, maternity pay, minimum wage, working time limits,

If you make a mistake, you get sued

Fully flexible working hours

You retain the rights in your work / intellectual property From the moment it is created

You are free and responsible for your own training and career development

Your profit / progression is not dependent on other people’s performance

For More info:

Click on the images above, or go to http://tinyurl.com/Unit1AwarenessofEmployment

QUESTION TWO: • “Name and describe 3 different companies you’d like to work for and explain what they do” • This question is looking for you to show your awareness of the different types of company you can work for, what those companies do, and who they do it for.

What do I have that is unique to:

SMALL BUSINESS LOCAL BUSINESS LOCAL MEDIA NEW / SMALL MEDIA B2BS LLCS

Schools Colleges Charities Families friends

Level of consideration, £, $, ¥

Attention, Please…

YOUR BRAND YOUR KNOWLEDGE AND IDEAS YOUR VOICE AND /OR PRESENCE YOUR ARTISTIC EXPRESSSION AND INDIVIDUALITY YOUR PHYSICAL EFFORT AND MENTAL ATTENTION your existence

0

15 years Time Taken to Develop

Attention, Please…

YOUR BRAND YOUR KNOWLEDEGE AND IDEAS YOUR VOICE AND /OR PRESENCE YOUR ARTISTIC EXPRESSSION AND INDIVIDUALITY YOUR PHYSICAL EFFORT AND MENTAL ATTENTION your existence

Types of job….

• • • • • • • • • • • •

advertising; animation; computer games; facilities (which includes post production, studio and equipment hire, special physical effects, outside broadcast, processing laboratories, transmission, manufacture of AV equipment and other services for film and TV); fashion and textiles; Film TV, Theatre performance and production; interactive media; other content creation (pop promos, corporate and commercials production); photo imaging; publishing (books, journals, magazines, newspapers, directories and databases, news agencies, and electronic information services); radio; and television.

…And the organisations that need them done.

Examples of “creative� output required by different types of company

Type of company

Type of job

SCHOOL / COLLEGE

LOCAL COUNCIL / PUBLIC SECTOR

LOCAL BUSINESS / SMALL FIRM

NATIONAL BUSINESS / LARGE FIRM

INTERNATIONAL / CORPORATE

Photography and Graphics design

Flyers, posters, logos

Internal staff documentation, local community advertising

advertising and branding company to attract new customers

Advertising and branding to retain existing customers

New product / brand development

Audio recording and broadcast

Class projects, small level merchandising

Multi language Guides and resources for general public

Local radio promotions

National advertising campaigns

International advertising campaigns

Video recording and broadcast

Class projects, archiving and documentation

Training and development guides for internal staff

Embedable objects for website

Staff / public presentations

Global staff communications

Interactive media development

Web site design and development (WYSIWYG)

Interactive council / public sector websites

Market research and feedback through digital platforms

Internal and external R&D

Internal and external R&D

Games design

Board games, interactive web games

Staff training activities

Computer games development

Computer games licensing and development

Computer games and board game manufacture, production and distribution

Creative product distribution

To students, staff and parents

Public information notices

Product promotion Product packaging

Product promotion Product packaging

branding

QUESTION THREE • “What things should you consider when choosing an employer?”

• This question is checking that you understand how to choose an employer in terms of your own personal interests, knowledge, skills and job requirements

What do employers want?

Stories

Solutions

Sensation

Where in my local community can I apply my knowledge and expertise towards solving a problem?

• How can I serve? How can I solve?

..What do YOU want from an employer?

“Don’t ask yourself what the world needs.

Ask yourself what makes you come alive, and then go do it. Because what the world needs is people who have come alive.”

Harold Thurman Whitman

Questions to answer: Who are you?

Why are you here?

What do you do?

What do you want?

The more clear you can be on this, the more likely you will find an employer who can support you.

1. Who am I? • What nationality, ethnicity, creed, religion, background, parentage?

• What does my name mean?

• What emotions do I display?

• What other emotions do I have?

• How would my friends describe me?

• How would my family describe me?

• How would a stranger describe me?

2. Why am I here?

• What’s my purpose in life?

• What makes me happy?

• What makes me excited?

• What am I passionate about?

• Where do my parents come from?

• Where do their parents come from?

• Where do their parents come from • What’s the history of where I live • What’s the economics of where I live?

3. What do I do?

• • • • • •

What’s my job?

What are my hobbies What do I dream about What techniques/ skills, have I learned What gifts have I been born with?

What evidence do I have of this?

4. What do I want?

• • • • •

Where do I want to be in one year’s time?

Where do I want to be in ten years time?

Where do I want to be in 100 years time?

What plans have I made for this to happen?

What would you like for your community?

QUESTION FOUR • “ What are your most immediate CPD requirements?”

• This question is asking you what you understand by the term CPD, and what your own strengths and weaknesses are (in relation to work, and specific jobs or job applications you have held)

• “Continuing professional development (CPD) or Continuing professional education (CPE) is the means by which people maintain their knowledge and skills related to their professional lives” • Source: WikiPedia

Continuing Professional Development • What is CPD? • CPD is a combination of approaches, ideas and techniques that will help you manage your own learning and growth. The focus of CPD is firmly on results – the benefits that professional development can bring you in the real world. Perhaps the most important message is that one size doesn’t fit all. Wherever you are in your career now, and whatever you want to achieve, your CPD should be exactly that: yours.

Source: http://www.cipd.co.uk

Continuing Professional Development • CPD isn't a fixed process, although we do lay down certain basic processes.

Fundamentally, it's a question of setting yourself objectives for development and then charting your progress towards achieving them. It's about where you want to be, and how you plan to get there. Our approach is based on reflection that focuses on outcomes and results, rather than 'time spent' or 'things done'.

Source: http://www.cipd.co.uk

• As a professional, you have a responsibility to keep your skills and knowledge up to date. CPD helps you turn that accountability into a positive opportunity to identify and achieve your own career objectives.

• At least once a year, we recommend you review your learning over the previous 12 months, and set your development objectives for the coming year. Reflecting on the past and planning for the future in this way makes your development more methodical and easier to measure. This is a particularly useful exercise prior to your annual appraisal!

• Some people find it helpful to write things down in detail, while others record 'insights and learning points' in their diaries as they go along. This helps them to assess their learning continuously. These records and logs are useful tools for planning and reflection: it would be difficult to review your learning and learning needs yearly without regularly recording in some way your experiences.

Source: http://www.cipd.co.uk

QUESTION FIVE • “Present your tutorial product detailing who it is targeted at and how it is useful”

• This question is asking you to show evidence of your skills in creative and digital media in projects you have done.

We also want to see how and where you have put your personal profile together

Things to think about on your CV / EPK Considerations: • • • • • • • •

What is your unique message to your market?

What are the effects / benefits ?

What do you do really well / enjoy?

What is my competitive advantage?

What are the competitors already delivering?

What evidence do I have of this?

Where is that evidence?

How quickly can I (re) produce that evidence?

Basic CV data: CONTACT DETAILS FIRSTNAME LASTNAME STREET TOWN CITY POSTCODE Tel +44 208 XXX XXXX Mob +44 7xxxx xxx xxx | email contact@youremail.com DATE OF BIRTH: XX/XX/XXXX * Although you may not have to give your DOB unless asked

CAREER OBJECTIVES: (What you want to be in doing to get you where you want – be honest about your ambition) E.G “To use my academic skills and other knowledge and experience to develop effective communication strategies in new and existing media. To develop and maintain an understanding of the Internet, and IT related issues, and to stay informed of changes in new media development.

EDUCATION: LEVEL GRADE AWARDING BODY OR SCHOOL DATE e.g GCSE Maths GRADE D JULY 2004 Mill HIll County School

FURTHER EDUCATION: Any Non-School qualifications with level, awarding body EG NVQ level 2 - Information Technology (MS Word) - (LCCI, Sept. 1999)

SKILLS: List your abilities that are useful in a work environment - e.g computer skills, administration, business machines or processes that you know MS Office: application training and support to NVQ level 2 , Word / Excel /PowerPoint,Internet Explorer 4.0 - 5.5 Typing: 45 WPM. Personal Skills / Communication Skills: - how you work and communicate with other people; e.g Experience of liasing with the public and colleagues in the workplace and on the telephone,overcoming cultural barriers to communicate ideas and aspirations effectively. Ability to harmonise individual needs and group objectives, promoting effective teamwork TO BE CONTD…

Basic CV Data INTERESTS: what do you do when you are not working...how likely are you to fit into the employer’s business culture?

Sport: Literature: Leisure: Arts: Family and friends: Other:

WORK EXPERIENCE: For each job in the last 15 years: list DATE of employment or experience Name, address, email and telephone number of company The position you had The duties you had

REFERENCES: EITHER: "Available on request“ or: NAME, POSITION HELD ( or relation to you) , ADDRESS TELEPHONE NUMBER AND EMAIL OF REFEREE

NOTE : MAXIMUM 2 x A4 PAGES FOR YOUR CV! For examples of CV layout, see

http://tinyurl.com/Unit1AwarenessofEmploymentCVs

Other ways of demonstrating abilities and skills: