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EUROPEAN BICYCLE MARKET 2011 edition

Industry & Market Profile (2010 statistics)

1


August 2011

FOREWORD

This document is the third edition of the European Industry & Market Profile, an economic study carried out by COLIBI, the Association of the European Bicycle Industry and COLIPED, the Association of the European Two-Wheeler Parts' & Accessories' Industry. The document is based on figures provided by our member associations and data kindly put at our disposal by non-member countries. It gives an overview of the European bicycle industry’s activities (production and employment), relevant market data (sales) and highlights the economic bicycle activity in the member countries. We wish to extend our sincere thanks to our member associations, the European bicycle manufacturers associations, the Chambers of Commerce and Embassies for their valuable and much appreciated contribution in the compilation of this work.

Copyright 2011 COLIBI - COLIPED The information contained in this document may only be reproduced with explicit mention of: Source: COLIBI-COLIPED

COLIBI – COLIPED Boulevard de la Woluwe 46 b16 B – 1200 Brussels Belgium Tel.: +32 – (0)2 778 64 58 Fax: +32 – (0)2 762 81 71 E-mail: greet.engelen@coliped.com contact@colibi.com Web: www.colibi.com and www.coliped.com

2


August 2011

BACKGROUND

COLIBI is the Association of the European Bicycle Industry; COLIPED is the Association of the European Two-Wheeler Parts' & Accessories' Industry. The aim of the European associations is to promote the common interests of the European bicycle and bicycle parts’ & accessories’ industries. COLIBI and COLIPED are the official spokespartners of the relevant European industry. As such, they keep in regular contact with European policy makers, European bicycle trade and cyclists’ associations, the European standardization body CEN, the industry, mobility experts and the press. COLIBI and COLIPED campaign for: - the appointment of a European Bicycle Officer within the European Commission. COLIBI & COLIPED launched this idea and presented it to the EC in 2007. Since then, this initiative has been supported by several national and international associations, among them also the ECF and ETRA; - fair trade and the fight of unfair practices in view of safeguarding the European bicycle industry; - the application of a reduced VAT rate on all bicycle products and services; - a better recognition of the (potential of the) bicycle and cycling in European policies and the development of a bicycle (cycling) strategy by European policy makers; - the introduction at European level of reliable and comparable statistics related to cycle infrastructure, costs & benefits of cycle use, traffic accidents, etc.; - a better and easier access to European funding and financial means; - the introduction in the allocation of European funding of effective criteria that serve sustainability; - an increased cycle usage throughout the EU and beyond; - etc…

The European associations fully support the European (EN) safety standards for bicycles. COLIBI & COLIPED have a Liaison status with CEN TC 333 ‘Cycles’ and are member of the Global Alliance for EcoMobility.

To promote the European bicycle parts’ & accessories’ industry, COLIPED annually organizes a joint European participation in the Taipei Cycle Show (Taiwan). Initiated in 1993, the joint European booth has known an ever increasing success. In 2011, 28 European bicycle parts’ & accessories’ manufacturers participated in the joint European COLIPED booth, which occupied a total surface of 783 m².

Our members are the national bicycle industry associations in 13 different countries: Austria, Belgium, Bulgaria, Denmark, Germany, Great Britain, Finland, France, Hungary, Italy, the Netherlands, Poland and Turkey.

3


August 2011

THE EUROPEAN BICYCLE INDUSTRY 20,000,000 bicycles are sold annually across Europe. This total exceeds that of any other means of mobility (cars, motorcycles etc.). On average, European citizens own more bicycles than any other means of transport. Via their national associations, all major players on the European bicycle market are represented within COLIBI & COLIPED. The bicycle is: - the most environmentally friendly, energy efficient and sustainable means of mobility; - the cheapest means of mobility (no ownership- motorway or registration taxes, no insurances, no driving license or parking costs and no high service maintenance costs); - the most healthy and social means of mobility; - the most time-saving and silent mode in urban areas; - the most accessible mode of transport; - simply the best mobility mode in urban areas. “COLIBI represents the European bicycle producers. The EU bicycle industry is characterized by its modern automation, its use of high-tech materials such as carbon fibers, special alloys and very light metals. Without any doubt, the high quality of the EU produced bicycles stimulates cycle usage and enhances the whole cycling movement and cycling culture in Europe. For our customers it is important that the production of mainly medium to high-end bicycles is realized near the European home market. This way, deliveries can be more flexible as the produced series can be smaller and lead times can be shorter. The EU bicycle industry is spread over the whole EU territory, with 250 small and medium-sized bicycle producers. Thanks to the regionalism of our ‘green’ industry, C02 emissions caused by the transport of the bicycles are reduced to almost zero! The EU bicycle industry is seen as the best and most innovative in the world. By continuously striving to improve the quality of our products by R&D and by making further investments, this image can only be strengthened”.

René TAKENS –COLIBI President “Since many years, COLIPED promotes the European bicycle parts' industry. Our presence at the Taipei Cycle Show with our joint European booth contributes to the diffusion of the European bicycle parts worldwide. The last years have been extremely difficult for all industries, but we are very proud to say that the European bicycle parts' industry is keeping its leading position and this is the result of continuous innovation, great knowledge of sophisticated technologies and huge investments in design and R&D. The close co-operation with the cycling sport movement (which we confirmed by joining the WFSGI), our strong commitment to listen carefully to the needs of consumers, and our convinced devotion to all bicycle advocacy movements are the inspiring policies which we will adopt more and more in future years. For this reason COLIPED, together with COLIBI, has been taking part in the International Transport Forum in Leipzig. We will be dedicating time and resources to these very important initiatives which will shape the world of tomorrow at transport/mobility level”.

Moreno FIORAVANTI – COLIPED President 4


August 2011

THE COLIBI & COLIPED MEMBERS Austria FFÖ Wiedner Hauptstrasse 63 Postfach 337 A – 1045 Wien

Belgium AGORIA Diamant Building Bd A. Reyers 80 B – 1030 Brussels

Bulgaria ABPB Dim. Nestonov Blvd. BL. 120 BG – 1612 Sofia

Denmark FAPIC Foreningen af Producenter og Importører i Cykelbranchen P/a Michael D. Prince Nyhavn 4, 1. DK - 1051 København K

Germany Z.I.V. Königsteiner Strasse 20A D – 65812 Bad Soden/Ts.

Great Britain BAGB 3, The Quadrant GB – Coventry CV1 2DY

Finland Technology Industries of Finland Vehicle Manuf. Branch Group / Bicycle Manufacturers’ Section Etelaranta 10, POB 10 FIN – 00131 Helsinki

France CNPC “Tous à Vélo !” Rue J.J. Rousseau 79 F – 92150 Suresnes

Tel. +43 - 1 50 105 4805 Fax +43 - 1 50 105 289

E-mail: fahrzeuge@wko.at Web: www.wko.at/fahrzeuge

Tel. +32 – (0)2 706 79 69 Fax +32 – (0)2 706 79 76

E-mail: bert.mons@agoria.be Web: www.agoria.be

Tel. +359 - 2 812 70 60 Fax +359 - 2 812 70 61

E-mail: office@abpb-bg.com Web: www.abpb-bg.com

Tel. + 45 - 3333 9010 Fax + 45 - 3377 3300

E-mail: awinther@a-winther.dk Web : www.di.dk

Tel. +49 - (0)6196-5077 0 Fax +49 - (0)6196-5077 20

E-mail: neuberger@ziv-zweirad.de Web: www.ziv-zweirad.de

Tel. +44-2476-55 38 38 Fax +44-2476-22 83 66

E-mail: office@ba-gb.com Web: www.ba-gb.com

Tel. +358-919 231 Fax +358 962 44 62

E-mail: raimo.karhu@techind.fi Web: www.techind.fi

Tel. +33-1 46 250 234 Fax +33-1 40 990 620

E-mail: dhure@fiev.fr Web: www.tousavelo.fr

5


August 2011 Hungary MKKSZ P/a Accell Hunland Kft. 5091 Tószeg HU - Parkoló tér 1.

Italy ANCMA Via A. Da Recanate 1 I – 20124 Milan

Poland Polskie Stowarzyszenie Rowerowe Ul. Fabryczna 6 PL - 98-300 Wielun

The Netherlands RAI-Vereniging Postbus 74800 NL – 1070 DM Amsterdam

Turkey BISED Organize Sanayi Bölgesi 3.kisim Ahmet Tütüncüoðlu Cad. - NO:1 TR - Manisa

Tel. +36 - 56 586 505 Fax +36 - 56 586 484

E-mail: Z.Steurer@accell-group.com

Tel. +39 – 02 677 35 11 Fax +39 – 02 6698 20 72

E-mail: nigrelli@ancma.it Web: www.ancma.it

Tel. +48 – (0)43 843 42 93 Fax +48 – (0)43 843 42 93

E-mail: biuro@polskiestowarzyszenierowerowe.pl Web: www.polskiestowarzyszenierowerowe.pl

Tel. +31-(0)20-504 49 49 Fax +31-(0)20-504 49 98

E-mail: s.boedijn@raivereniging.nl Web: www.raivereniging.nl

Tel. +90-236-213 0045 Fax + 90-236-213 0050

E-mail: Onder.Senkon@bianchi.com.tr

6


August 2011

EUROPEAN BICYCLE PRODUCTION

7


August 2011

EUROPEAN BICYCLE PRODUCTION (EU 27) (1,000 units) 2000 – 2010 16 000 14 531

14 000

13 009

12 828

13 232 13 218 13 320 13 086 13 246

12 272

12 178 12 266

12 000 10 000 8 000 6 000 4 000 2 000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Year Bicycle Production (x 1,000) Evolution year/year-1 (%)

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

14,531

13,009

12,272

12,828

13,232

13,218

13,320

13,086

13,246

12,178

12,266

-10.47

-5.67

4.53

3.15

-0.11

0.77

-1.76

1.22

-8.06

0.72

8


August 2011

2010 EUROPEAN BICYCLE PRODUCTION (EU 27) (1,000 units)

SLOVAKIA 3%

LITH UANIA 3% SPAIN 2% OTH ERS 6%

H UNGARY 4%

CZECH REPUBLIC 4%

ITALY 20%

ROMANIA 4%

GERMANY 18%

BULGARIA 4% FRANCE 7%

5

0

0

0

0

0

0.12

0.04

0.00

0.00

0.00

0.00

0.00

9

EU 27

15

0.39

Luxembourg

48

0.65

Latvia

80

0.98

Estonia

120

1.06

Cyprus

130

1.18

Ireland

145

1.36

Slovenia

167

2.45

Finland

Spain 300

2.85

Great Britain

Lithuania 350

3.26

Denmark

Slovakia 400

3.52

Sweden

Hungary 432

3.55

Belgium

Czech Republic 435

4.08

Greece

Romania 500

4.35

Austria

Bulgaria 533

6.89

9.78

Portugal

845

6.93

18.13

Poland

850

8.14

20.29

Germany

998

Country share %

Italy

Bicycle Production (x 1,000) 2,489 2,224 1,200

Country

Malta

TH E NETH ERLANDS 10%

POLAND 8%

France

The Netherlands

PORTUGAL 7%

0 12,266 0.00

100


August 2011

2010 EUROPEAN BICYCLE PRODUCTION (EU 27) COUNTRY RANKING (1,000 units) 2 489

2 500 2 224

2 000

1 500

1 200

998

1 000 845

850

533 500

500

435

432

400 350 300 167

145

130

120 80

48

15

5

0

Czech Republic

Hungary

Slovakia

Lithuania

Spain

Austria

Greece

Belgium

Sweden

Denmark

Great Britain

Finland

Ireland

Cyprus

Estonia

Latvia

Luxembourg

845

533

500

435

432

400

350

300

167

145

130

120

80

48

15

5

0

0

0

0

0

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

3

10

EU 27

Romania

850

4

2

Malta

Bulgaria

998

1

Slovenia

France

2,489 2,224 1,200

Germany

Poland

Ranking

Portugal

Bicycle Production (x 1,000)

Italy

Country

The Netherlands

0

0 12,266


August 2011

EUROPEAN BICYCLE PARTS AND ACCESSORIES PRODUCTION

11


August 2011

2010 EUROPEAN BICYCLE PARTS & ACCESSORIES PRODUCTION (M€) - EU 27

SLOVAKIA 2%

CZECH REPUBLIC 5%

OTHERS 2%

POLAND 7%

ITALY 35%

THE NETHERLANDS 7% FRANCE 12%

Sweden

Portugal

Belgium

Spain

Great Britain

Hungary

Austria

Denmark

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

EU 27

Malta

0

Luxembourg

1

0

Lithuania

6

1

Latvia

16

2

Ireland

20

5

Greece

60

7

Bulgaria

85

7

Finland

90

Estonia

12

Cyprus

15

Slovenia

16

Slovakia

35

Czech Republic

Country Share %

Poland

P & A Production (M€) 442 200 183 150

ROMANIA 16%

The Netherlands

France

Germany

Romania

Country

Italy

GERMANY 15%

1,253

Comments : VALUES EXCLUDING VAT

12

100


August 2011

2010 EUROPEAN BICYCLE PARTS & ACCESSORIES PRODUCTION (EU 27) COUNTRY RANKING (M€) 450

442

400

350

300

250 200

200

183 150

150

90

100

85 60

50 20

16 6

1

EU 27

Denmark

Austria

Hungary

Great Britain

Spain

Belgium

Portugal

Malta

Sweden

Luxembourg

10

Lithuania

6

9

Latvia

16

8

Ireland

20

7

Greece

60

6

Estonia

85

5

Cyprus

90

4

Finland

150

3

Slovenia

183

2

Slovakia

200

1

Bulgaria

Czech Republic

France

442

Poland

Germany

R a n k in g

Italy

P & A P ro d u c t io n (M € )

Romania

C o u n tr y

The Netherlands

0

1 ,2 5 3

Comments : VALUES EXCLUDING VAT

13


August 2011

EUROPEAN BICYCLE SALES

14


August 2011

EUROPEAN BICYCLE SALES (EU 27) (1,000 units) 2000 - 2010 25 000

20 206 20 322

20 000

20 912 21 033

21 344 20 206

18 945

19 582 19 419

17 745 17 840

15 000

10 000

5 000

0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r Bicycle Sales (x 1,000) Evolution (%)

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

18,945

17,745

17,840

20,206

20,322

20,912

21,033

21,344

20,206

19,582

19,419

-6.33

0.54

13.26

0.57

2.90

0.58

1.48

-5.33

-3.09

-0.83

15


August 2011

2010 EUROPEAN BICYCLE SALES (EU 27) (1,000 units)

CZECH REPUBLIC ROMANIA 2% 2% FINLAND GREECE 2% AUSTRIA OTHERS 2% 2% 5%

PORTUGAL 2%

GERMANY 21%

SWEDEN 3% DENMARK 3% POLAND 3% SPAIN 4%

GREAT BRITAIN 19%

THE NETHERLANDS 6%

Czech Republic

Finland

Romania

Hungary

Slovakia

Slovenia

Ireland

Lithuania

Bulgaria

Estonia

Latvia

Cyprus

Malta

800

582

520

500

470

460

330

315

300

300

300

251

220

80

80

80

56

35

30

30

10

5

19,419

4

3

3

3

2

2

2

2

2

2

2

1

1

0

0

0

0

0

0

0

0

0

100

Comments : SALES = SALES TO CONSUMERS

16

EU 27

Greece

6

Portugal

9

Austria

16

Belgium

19

Sweden

21

Denmark

The Netherlands

Italy

France

4,010 3,640 3,031 1,771 1,213

Poland

Country share (% )

FRANCE 16%

Spain

Bicycle Sales (x 1,000)

Great Britain

Country

Germany

ITALY 9%

Luxembourg

BELGIUM 2%


August 2011

2010 EUROPEAN BICYCLE SALES (EU 27) COUNTRY RANKING (1,000 units) 4 500 4 010

4 000 3 640

3 500 3 031

3 000

2 500

2 000

1 771

1 500 1 213

1 000

800 582

500

520 500 470 460 330 315 300 300 300

251 220 80

80

80

56

35

30

30

10

5

Hungary

Slovakia

Luxembourg

EU 27

300

300

251

220

80

80

80

56

35

30

30

10

5

19,419

14

14

14

17

18

19

19

19

22

23

24

24

26

27

100

Comments : SALES = SALES TO CONSUMERS

17

Malta

Romania

300

13

Latvia

Finland

315

12

Cyprus

Czech Republic

330

11

Estonia

Greece

460

10

Bulgaria

Austria

Portugal

470

9

5

Ireland

Belgium

500

8

4

Lithuania

Sweden

520

7

3

Slovenia

Poland 582

6

2

Italy

800

1

France

4,010 3,640 3,031 1,771 1,213

Great Britain

Denmark

Ranking

Spain

Bicycle Sales (x 1,000)

Germany

Country

The Netherlands

0


August 2011

2010 EUROPEAN BICYCLE SALES (EU 27) AVERAGE PRICE/COUNTRY (€) 800 745

700

600

500 460

400 400 390

400

380 380

300

300

280 275

262 260 220 190

200

140

130 130

120 120

110 110

100 100 100 100 100

100

81

Denmark *

Luxembourg *

Sweden *

Finland *

Great Britain

Greece *

France

Italy

Spain *

Ireland *

Portugal *

Czech Republic *

Poland *

Hungary *

Malta *

Slovakia *

Slovenia *

Lithuania *

Romania *

Cycpus *

Estonia *

Latvia *

460

400

400

390

380

380

300

280

275

262

260

220

190

140

130

130

120

120

110

110

100

100

100

100

100

Comments : AVERAGE PRICES INCLUDE VAT

18

81

EU 27

Belgium *

745

Bulgaria

Austria *

A v er age pric e (€)

Germany

Co u n try

The Netherlands

0


August 2011

2010 EUROPEAN EPAC SALES (EU 27) (1,000 units)

AUSTRIA 3%

SPAIN 3%

SWEDEN 3% OTHERS 3%

GREAT BRITAIN 5%

GERMANY 34%

DENMARK 5% FRANCE 7%

ITALY 9%

30

20

15

15

5

5

3

1

1

1

1

1

0

0

0

5.10

3.40

2.55

2.55

0.85

0.85

0.51

0.17

0.17

0.17

0.09

0.09

0.00

0.00

0.00

Comments : EPAC = Electric Power-Assisted Cycle

19

0.00

0.00

0.00

0.00

0.00

0.00

0.00

EU 27

Malta

30 5.10

Latvia

40 6.80

Estonia

50 8.50

Cyprus

171 29.08

Slovenia

Poland

Bulgaria

Lithuania

Greece

Luxembourg

Ireland

Czech Republic

Hungary

Finland

Belgium

Portugal

Sweden

Spain

Austria

Denmark

Great Britain

France

Italy

200 34.01

Slovakia

Country share %

Romania

EPAC Sales (x 1,000)

The Netherlands

Country

Germany

THE NETHERLANDS 29%

588 100


August 2011

2010 EUROPEAN EPAC SALES (EU 27) COUNTRY RANKING (1,000 units) 200

200 180

171

160 140 120 100 80 60 50 40

40 30

30 20

20

15

15 5

5

3

1

1

1

1

1

100

Comments : EPAC = Electric Power-Assisted Cycle

20

EU 27 588

16

Malta

1

16

Latvia

1

13

Cyprus

1

13

Estonia

1

13

Slovenia

1

12

Slovakia

3

10

Poland

5

10

Romania

5

8

Bulgaria

15

8

Lithuania

15

7

Greece

20

5

Luxembourg

30

5

Ireland

Sweden

30

4

Czech Republic

Spain

40

3

Hungary

Austria

50

2

Finland

Great Britain

171

1

Belgium

Denmark

200

Portugal

France

Ranking

Italy

EPAC Sales (x 1,000)

The Netherlands

Country

Germany

0


August 2011

2010 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT

21


August 2011

2010 EMPLOYMENT IN THE EUROPEAN BICYCLE AND BICYCLE PARTS & ACCESSORIES INDUSTRIES (EU27)

4 000 3 550 3 500

3 450

3 000

2 500

2 450

2 000 2 000 1 600 1 500

1 300 1 040 855

1 000

850 640 420

500

375

370

300

250

200

190

110

90

90

70

Luxembourg

0

0

0

7,505

850 640 420 375 370 300 250 200 190 110

90

90

70

0

0

0

0

0

0

20,200

22

EU 27

0

0

Malta

0

0

0

Latvia

0

0

75 200 190

80 100 175

Ireland

0

0

50 175

Cyprus

Finland

0

40

90

Estonia

Sweden

30

0

550 370 200 290 200 850

Greece

90

10

Spain

Slovenia

Lithuania

Great Britain

80

Austria

10

0 100

Belgium

855

400

Slovakia

3,550 3,450 2,450 2,000 1,600 1,300 1,040

900

Denmark

Total

600

Hungary

Bulgaria 55

2,450 1,700 1,850 1,100 1,200

Parts & A ccessories Employment 1,100 1,750

Romania

Czech Republic

800

480

Poland

560

550

France

750

Italy

Portugal

Bicycle Employment

Germany

Country

The Netherlands

0

12,695


August 2011

2010 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT (EU 27)

2 500

2 450

2 000 1 850 1 700

1 500

1 200 1 100 1 000 800

750 560

550

500

370 290 200

200

200

190 90

80

75

30

10

0

Spain

Greece

Cyprus

Estonia

Ireland

Latvia

Luxembourg

Malta

200

200

190

90

80

75

30

10

0

0

0

0

0

0

12

12

12

15

16

17

18

19

20

21

23

EU

Lithuania

200

11

Romania

Belgium

290

10

Slovenia

Austria

370

9

5

Finland

Slovakia

550

8

4

Great Britain

Hungary

560

7

3

Denmark

Czech Republic

750

6

2

Sweden

Portugal

800

1

Poland

2,450 1,850 1,700 1,200 1,100

Italy

Bulgaria

Ranking

France

Bicycle Indus try Em ploym ent

Germany

Country

The Netherlands

0

12,695


August 2011

2010 EUROPEAN BICYCLE PARTS AND ACCESSORIES INDUSTRY EMPLOYMENT (EU 27) 1 800

1 750

1 600

1 400

1 200

1 000

1 100

900 850

800 600 550

600

480 400 400

175

200

175 100

100

90

80

55

50

40

10

Slovenia

Spain

Hungary

Austria

Bulgaria

Slovakia

Finland

Denmark

Sweden

EU 27

175

100

100

90

80

55

50

40

10

0

0

0

0

0

0

0

0

0

7,505

9

9

11

11

13

14

15

16

17

18

19

19

19

19

19

19

19

19

19

24

Malta

Great Britain

175

8

Luxembourg

Belgium

400

7

Lithuania

Poland

480

6

Latvia

Czech Republic

550

5

Ireland

Portugal

600

4

2

Greece

The Netherlands

850

3

1

Estonia

Romania

900

Ranking

Cyprus

France

P & A Industry Employment 1,750 1,100

Country

Italy

Germany

0


August 2011

FRANCE/GERMANY/GREAT BRITAIN/ ITALY/THE NETHERLANDS

Industry & Market Profile 2000-2010

25


August 2011

France

26


August 2011

2010 FRENCH CYCLE MARKET : “Mobility bicycle sales are still increasing French specialist dealers are the first economic actors “ The 2010 Cycle sales (bikes + Components and accessories) represent a turnover of 1,280 M€ 3,031,300 bikes were sold in 2010 for a total value of 794 million Euros. Sales dropped by -3.5% in volume and value compared to 2009. • • • • • • • •

ATB (adults and junior) represent 47% of the total with 1,420 million units. Junior Bikes (except ATB): 517,700 units. Hybrids: 412,500 units. City and Folding Bikes: 237,500 units. Racing bikes: 166,300 units. Kids’ Bikes: 122,700 units. BMX: 116,300 units. 40,000 EPACs were sold in 2010, compared to 23,700 in 2009. (EPAC = Electric Power-Assisted Cycle)

The MOBILITY Bicycle market (city bikes, folding bikes and EPACs) is steadily growing and represents 27% of the sales (17% in 2000). The LEISURE Bicycle market (ATB, Hybrids and Junior bikes) is decreasing but keeps the major share with 63% (73% in 2000). The SPORTS Bicycle segment (Racing Bikes, ATB and BMX competition ranges) is stable with a 10% share of the total sales.

The value of the after sales market components and accessories amounts to 486 M€ (-4%)

Distribution networks’ activity (Bicycles + Components and Accessories): • • •

Specialist dealers represent 51.5% of the total sales’ value. Sports’ Chains manage 38.5% of the total sales’ value. Mass Merchants manage 10% of the total sales’ value.

The French Cycle Manufacturers and Traders Council is the meeting point of all professional cycle actors in France: bicycle manufacturers, cycle components and accessories producers, distributors of bicycles, brand equipments and accessories and all actors in favour of the promotion of the bicycle.

27


August 2011

FRANCE - BICYCLE PRODUCTION

(1,000 units) 2000 - 2010 2 000

1 910

1 800

1 728

1 600

1 525

1 720

1 492 1 424

1 400

1 286

1 248

1 200

1 130

1 000

879

845

800 600 400 200 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Year Bicycle Production (x 1,000) Evolution year/year-1 (%)

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,910

1,525

1,424

1,492

1,728

1,720

1,286

1,248

1,130

879

845

-20.16

-6.62

4.78

15.82

-0.46

-25.23

-2.95

-9.46

-22.21

-3.87

28


August 2011

FRANCE - BICYCLE SALES (1,000 units) 2000 - 2010 4 000

3 764 3 528 3 518

3 500

3 465 3 466

3 338

3 336 3 132

3 000

2 952 2 986

3 031

2 500 2 000 1 500 1 000 500 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Ye a r Bicycle Sales (x 1,000) Evolution year/year-1 (%)

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

3,338

2,952

2,986

3,528

3,518

3,764

3,465

3,466

3,336

3,132

3,031

-11.56

1.15

18.15

-0.28

6.99

-7.94

0.03

-3.75

-6.12

-3.22

Comments : SALES = SALES TO CONSUMERS

29


August 2011

FRANCE - BICYCLE SALES (M€) 2000 - 2010 900

857

851

869 842

850 819

794

800 708

700

794

732

654

600 500 400 300 200 100 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r Bicycle Sales (M€) Evolution year/year-1 (%)

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

654

708

732

857

851

869

794

842

850

819

794

8.26

3.39

17.08

-0.70

2.12

-8.63

6.05

0.95

-3.65

-3.05

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

30

2010


August 2011

FRANCE - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2010 157

160

150

150

150

140

139

140

150

140

130 120

120

118

100 80 60 40 20 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Year P & A Production (M€) Evolution year/year-1 (% )

2000 139

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

120

118

130

140

150

150

157

150

140

150

-13.67

-1.67

10.17

7.69

7.14

0.00

4.67

-4.46

-6.67

7.14

Comments : VALUES EXCLUDING VAT

31


August 2011

FRANCE - PARTS AND ACCESSORIES SALES (M€) 2000 – 2010 600 553 519

532

536

525

506

493

500

486

444

400 349

300 260

200

100

0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r P & A Sales (M€) Evolution year/year-1 (% )

2000 260

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

349

444

493

519

532

525

553

536

506

486

34.23

27.22

11.04

5.27

2.50

-1.32

5.33

-3.07

-5.60

-3.95

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

32


August 2011

FRANCE - BICYCLE EMPLOYMENT 2000 - 2010 3 500 3 249

3 000

2 794 2 630 2 400

2 500

2 300 2 300 2 250 2 130 2 090 2 050 2 000

2 000

1 500

1 000

500

0 2000

2 000

1 910

2001

2002

2003

2004

Bicycle Employment

2005

1 400

2006

2007

2008

2009

2010

Parts & Accessories Employment

1 339 1 239 1 180

1 800

1 200

1 555

1 600

1 4501 450

1 4001 400

1 400

1 350

950

1 000 1 200

1 200

1 1501 150

1 100

940 900 900 900 930 900 900

800

1 000 600

800 600

400

400 200

200 0

0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Ye a r Bicycle Employment P & A Employment Total

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,910 1,339 3,249

1,555 1,239 2,794

1,450 1,180 2,630

1,450 950 2,400

1,400 900 2,300

1,400 900 2,300

1,350 900 2,250

1,200 930 2,130

1,150 940 2,090

1,150 900 2,050

1,100 900 2,000

33


August 2011

Germany

34


August 2011

GERMAN BICYCLE INDUSTRY LOOKS OPTIMISTIC IN THE FUTURE In 2010, the German bicycle and bicycle components’ industry produced 2.22 million bicycles and a large number of bicycle components and accessories. The production of bicycles in 2010 was nearly at the same level as in 2009 which shows that the “quality made in Germany" is highly asked for. Compared with the previous year, the average production value increased by 7% to 306.00 € per piece. Responsible for this positive development is the higher amount of EPACs as well as the higher quality awareness at the consumers’ side. In 2010, the German industry produced bicycles and EPACs with a total value of 680 million €. 48.4% of all imports into Germany originated in the other Member States of the European Union. These EU countries slightly strengthened their position in 2010. Imports from Asia represented about 49% and was, therefore, at the same level as last year. The total import value in 2010 amounted to 557 million €, or 6% more than in 2009 (528 million €). In the same period, the number of imported bicycles decreased by 0.62% to 2.71 million pieces. Responsible for the increase in the import value is, of course, the higher price of EPACs. These electric power-assisted cycles are also responsible for the increase of the average value of the imported bicycles to Germany of 6.2% to 206 €/piece (year 2009: 194 €/piece). "Quality made in Germany" is particularly asked for in EU and EFTA countries, where 94 percent of the exports went to. Although exports are stable since 3 years at about 1 million units per year, the average export value per bicycle increased by 27.5% to 352.00 €/piece in the year 2010. Bicycle sales were stable with around 4.01 million bicycles in the year 2010. The average sales price in the year 2010 was about 460.00 €/piece. The share of bicycles sold by the IBDs (independent bicycle dealers) increased to 69% compared to 68% in the year 2009. This clearly shows that the IBDs were successful in a difficult economic environment. In Germany the EPAC market grew from 150,000 in 2009 to about 200,000 units sold in the year 2010. The German Two-Wheeler Industry Association (ZIV) represents the interests of the German bicycle-, bicycle parts-, accessories- and EPAC-industry. The ZIV has around 80 member companies and is located nearby Frankfurt / Main.

35


August 2011

GERMANY - BICYCLE PRODUCTION (1,000 units) 2000 - 2010 3 500

3 400 3 203 3 000

3 045 2 940

3 000

2 714 2 490

2 500

2 400

2 418 2 248

2 224

2 000

1 500

1 000

500 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r Bicycle Production (x 1,000) Evolution year/year-1 (%)

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

3,400

3,000

3,045

3,203

2,940

2,714

2,490

2,400

2,418

2,248

2,224

-11.76

1.50

5.19

-8.21

-7.69

-8.25

-3.61

0.75

-7.03

-1.07

36


August 2011

GERMANY - BICYCLE SALES (1,000 units) 2000 - 2010 6 000 5 120

5 000

4 900 4 700 4 600

4 700 4 750

4 600 4 425

4 350 4 050 4 010

4 000

3 000

2 000

1 000

0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r Bicycle Sales (x 1,000) Evolution year/year-1 (%)

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

5,120

4,700

4,600

4,900

4,700

4,750

4,425

4,600

4,350

4,050

4,010

-8.20

-2.13

6.52

-4.08

1.06

-6.84

3.95

-5.43

-6.90

-0.99

Comments : SALES = SALES TO CONSUMERS

37


August 2011

GERMANY - BICYCLE SALES (M€) 2000 - 2010 1 842

1 850 1 806

1 800

1 772

1 750 1 697

1 650

1 688

1 686

1 700 1 624

1 679

1 620 1 603

1 600 1 542

1 550 1 500 1 450 1 400 1 350

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r Bicycle Sales (M€) Evolution year/year-1 (%)

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,772

1,697

1,624

1,686

1,603

1,620

1,542

1,688

1,679

1,806

1,842

-4.23

-4.30

3.82

-4.92

1.06

-4.81

9.47

-0.53

7.56

1.99

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

38


August 2011

GERMANY - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2010 220 199

198

186

191 180

179

183

171

176

165

163

161 152

154 132 110 88 66 44 22 0

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r P & A Production (M€) Evolution year/year-1 (% )

2000 199

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

179

171

165

163

152

161

186

191

180

183

-10.05

-4.47

-3.51

-1.21

-6.75

5.92

15.53

2.69

-5.76

1.67

Comments : VALUES EXCLUDING VAT

39


August 2011

GERMANY - BICYCLE EMPLOYMENT 2000 - 2010 6 000

5 050 5 000

4 700 4 450 4 450 4 250

4 150 4 100 3 900

4 000

3 700

3 550 3 550

3 000

2 000

1 000

0 2000

4 500

2002

2003

2004

Bicycle Employment

4 100

4 000

2001

2005

1 200

2006

2007

2008

2009

2010

Parts & Accessories Employment 1 1001 1001 1001 100 1 100

3 750

1 000

3 5003 500 3 300

3 500

950 950 950 950 950 950

3 200 3 000 2 800

3 000

2 600

800 2 4502 450

2 500 600

2 000 1 500

400

1 000 200

500 0

0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Ye a r Bicycle Employment P & A Employment Total

2000 4,100 950 5,050

2001 3,750 950 4,700

2002 3,500 950 4,450

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2003 3,500 950 4,450

40

2004 3,300 950 4,250

2005 3,200 950 4,150

2006 3,000 1,100 4,100

2007 2,800 1,100 3,900

2008 2,600 1,100 3,700

2009 2,450 1,100 3,550

2010 2,450 1,100 3,550


August 2011

Great Britain

41


August 2011

UK – Statistics 2010: Commentary Bicycle imports to UK increased 24% in units, compared with 2009. This growth is not reflected in unofficial estimates of sales to the consumer in 2010. Bad weather in Q4, and uncertainty about the Government’s changes in regulations for commuter cycling purchase schemes created a sharp fall in demand, with a consequent rise in stocks. Specialist retailers (about 40% of the total market) estimated a 3% growth in units sold in 2010. However, Halfords and mass merchants appear to have seen up to 15% increase in (predominantly cheap) bike sales. A rough estimate of consumer sales for 2010 is, therefore, about 3.6 million units. Expectations for 2011 are disappointing. Imports to the end of May were 10% below 2010, with May alone being 30% below May 2010. High stocks and poor weather in Q1 were the principal cause. Little information is available about internet sales direct to consumers, though this sector appears to be growing strongly. Electric power-assisted cycles (EPACs) have not yet made an impact on the UK market, with unit sales at about 20-25,000 in 2010. Factors influencing this low growth include: o o o o

Relatively high price (1500+) vs. pedal cycles. History of poor quality/performance/reliability in the past. Target audience (over 50 years of age) unlikely to visit cycle shops. Trade uncertainty about regulations regarding EPACs vs. scooters/mopeds.

The import value of bicycles in 2010 has risen sharply (+39%) vs. 2010. This is attributed to the general increases in production costs in Asia, as well as the weaker value of sterling. The role of the bicycle in the UK remains principally for leisure purposes. It is estimated that about one third of the sales are for children’s bikes. Mountain bikes are by far the most popular type of bike, even when used on road. Increasing commuter cycling was encouraged by the previous Government, though is not now a priority of the present coalition. London continues to lead the nation, with about 500,000 trips a day by bike, and usage of the Cycle Hire Scheme is about 30,000 trips a day.

42


August 2011

GREAT BRITAIN - BICYCLE PRODUCTION (1,000 units) 2000 - 2010 1 200

1 200 1 000

1 000

800

600

400

350

325 250

200

135 94 27

28

48

20

0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r Bicycle Production (x 1,000) Evolution year/year-1 (%)

2000

2001

2002

2003

1,200

1,000

350

325

250

135

94

27

28

20

48

-16.67

-65.00

-7.14

-23.08

-46.00

-30.37

-71.28

3.70

-28.57

140.00

43

2004

2005

2006

2007

2008

2009

2010


August 2011

GREAT BRITAIN - BICYCLE SALES (1,000 units) 2000 - 2010 3 905

4 000

3 727

3 920 3 800

3 771 3 640

3 500

3 311

3 400

3 000 2 500 2 000 1 500 1 000 500 0 2003 Ye a r Bicycle Sales (x 1,000) Evolution year/year-1 (%)

2004

2005

2006

2007

2008

2009

2010

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,300

2,400

2,300

3,727

3,905

3,800

3,920

3,771

3,311

3,400

3,640

4.35

-4.17

62.04

4.78

-2.69

3.16

-3.80

-12.20

2.69

7.06

Comments : SALES = SALES TO CONSUMERS

44


August 2011

GREAT BRITAIN - BICYCLE SALES (M€) 2000 - 2010 1 170

1 200

1 000 800

800

708

695

2004

2005

834

839

2008

2009

725

600

600

400

200

0 2003 Ye a r Bicycle Sales (M€) Evolution year/year-1 (%)

2000 430

2001

2002

2006 2003

2007 2004

2005

2006

2007

2010 2008

2009

2010

380

320

600

708

695

800

725

834

839

1,170

-11.63

-15.79

87.50

18.00

-1.84

15.11

-9.38

15.03

0.60

39.45

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

45


August 2011

GREAT BRITAIN - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2010 25 22

20 17 15

15

15

15

17

15

15 12

12

11

10

5

0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r P & A Production (M€) Evolution year/year-1 (% )

2000 15

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

15

15

11

12

12

15

15

17

17

22

0.00

0.00

-26.67

9.09

0.00

25.00

0.00

13.33

0.00

29.41

Comments : VALUES EXCLUDING VAT

46


August 2011

GREAT BRITAIN - BICYCLE EMPLOYMENT 2000 - 2010 2 000 1 820 1 800 1 600 1 400 1 210 1 200 1 000 800 600 400

400

400

305

275

275

280

255

250

250

2005

2006

2007

2008

2009

2010

200 0 2000

1 800

1 700

2001

2002

2003

2004

Bicycle Employment

1 600

180

1 400

160

1 200

Parts & Accessories Employment

200

175 175

180 180

175 175

140

1 100

120 110

120

100 100

1 000 100

800 80

600 300 300

400

40

240 100 100 100 75 75 75

200

20

0

0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Ye a r Bicycle Employment P & A Employment Total

65

60

2000 1,700 120 1,820

2001 1,100 110 1,210

2002 300 100 400

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2003 300 100 400

47

2004 240 65 305

2005 100 175 275

2006 100 175 275

2007 100 180 280

2008 75 180 255

2009 75 175 250

2010 75 175 250


August 2011

Italy

48


August 2011

The Italian bicycle market – some comments In 2010, the Italian bicycle market reached a normal level of sales, even though 2009 closed with a very significant increase in sales (+ 8%). This in absolute contrast with all the other European countries, where there was an average drop of - 5% in the same period. The Italian boom in bicycle sales was mainly due to the Incentives’ campaign of the Ministry of the Environment. In 2010, bicycle sales amounted to 1,771,000 units or 7% less compared with 2009. The result was a fall in production to 2,489,000 units. This was a decrease of almost 4% compared to 2009. Italy is still the country that produces and exports the largest number of bicycles in Europe. 1,354,000 bicycles were exported (an increase of 5.4%), while imports remained basically stable with 636,000 bikes, almost all imported from Asia. The parts (frames, groups, saddles and many other high-end components) have seen an increase in exports, scoring nearly 400 million in revenue, an increase of 13% compared to 2009. The first quarter of 2011 was one of the worst in recent years, especially due to the bad weather. As from April, instead of seeing a recovery in the market, the signals were not marked by optimism. Only by the end of September, market trends can be assessed. In many European countries, bicycles are used for commuting purposes throughout the year. In Italy, however, bicycles are seasonal products: in summer, Italians go biking. There are more and more bicycle lanes and tracks and greater attention is given to this vehicle, especially in large urban centers. New lifestyles and new individual travel behavior have to be promoted, while remembering that the bicycle is the perfect vehicle to use for journeys of less than 5 km. Moreover, cycling (more) is good for one’s health and for the environment. Bicycles are mainly sold in hypermarkets, but as a result of higher demand for quality, also the share of the Specialist distribution channels is growing. In Italy, the bicycle’s main purpose is SPORTS, followed by LEISURE and only on the third place by COMMUTING (urban mobility). *

*

49

*


August 2011

ITALY BICYCLE - PRODUCTION (1,000 units) 2000 - 2010 3 500 3 250

3 000 2 650 2 550

2 500

2 600 2 400

2 350

2 585

2 520 2 418

2 489 2 380

2 000

1 500

1 000

500 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Yea r Bicycle Production (x 1,000) Evolution year/year-1 (%)

2000 3,250

2001 2,650

2002 2,350

2003 2,550

2004 2,600

2005 2,400

2006 2,418

2007 2,520

2008 2,380

2009 2,585

2010 2,489

-18.46

-11.32

8.51

1.96

-7.69

0.75

4.22

-5.56

8.61

-3.71

50


August 2011

ITALY - BICYCLE SALES (1,000 units) 2000 - 2010 1 943

2 000

1 998 1 927

1 877 1 780

1 800

1 722

1 684

1 771

1 666

1 600 1 384

1 400

1 418

1 200 1 000 800 600 400 200 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r Bicycle Sales (x 1,000) Evolution year/year-1 (%)

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,722

1,684

1,384

1,418

1,666

1,877

1,943

1,998

1,780

1,927

1,771

-2.21

-17.81

2.46

17.49

12.67

3.52

2.83

-10.91

8.26

-8.10

Comments : SALES = SALES TO CONSUMERS

51


August 2011

ITALY - BICYCLE SALES (M€) 2000 - 2010 600 539 520

516

500

478 460 442

400

360

375

331 302

306

300

200

100

0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r Bicycle Sales (M€) Evolution year/year-1 (%)

2000 520

2001

2002

2003

2004

2005

2006

442

302

306

331

360

-15.00

-31.67

1.32

8.17

8.76

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

52

2007

2008

2009

2010

375

478

516

539

460

4.17

27.47

7.95

4.46

-14.66


August 2011

ITALY - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2010 700 610 594

600

560

575

561

560

555

550

559

500

466 442

400

300

200

100 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r P & A Production (M€) Evolution year/year-1 (% )

2000

2001

2002

2003

560

594

575

561

560

555

550

610

559

466

442

6.07

-3.20

-2.43

-0.18

-0.89

-0.90

10.91

-8.36

-16.64

-5.15

Comments : VALUES EXCLUDING VAT

53

2004

2005

2006

2007

2008

2009

2010


August 2011

ITALY - BICYCLE EMPLOYMENT 2000 - 2010 7 000 6 200 6 000 5 520 5 240

5 080

5 030

5 000 4 320

4 150 3 900

4 000

3 740

3 620

3 450

3 000

2 000

1 000

0 2000

2001

2002

2003

2004

Bicycle Employment

3 000

2005

2006

2007

2008

2009

2010

Parts & Accessories Employment

4 000 3 600

2 600

3 400

3 500

2 500

2 950

2 120

2 040 2 080 1 880

2 000

3 2003 200

3 000 1 920 1 950 1 900

1 840 1 820

2 400

2 500

1 700

2 200 2 000

2 000

1 500

1 900

1 800 1 750

1 500

1 000

1 000

500 500

0

0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Ye a r Bicycle Employment P & A Employment Total

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2,600 3,600 6,200

2,120 3,400 5,520

1,880 3,200 5,080

2,040 3,200 5,240

2,080 2,950 5,030

1,920 2,400 4,320

1,950 2,200 4,150

1,900 2,000 3,900

1,840 1,900 3,740

1,820 1,800 3,620

1,700 1,750 3,450

54


August 2011

The Netherlands

55


August 2011

The Netherlands – Bicycle market 2010: Commentary Bicycle sales in 2010 decreased by 5.3%, reaching a total of 1,213,000 bicycles (2009: 1,281,000 units). The turnover decreased by 2.8% to € 903,934,000. The economic crisis had a negative impact on the sale of all types of bicycles, as consumers postponed new purchases. Also the bad weather conditions had a negative effect on sales, except for the Electric Power-Assisted Cycles (EPACs). This type of bicycle knows an ever increasing popularity. The average price of an EPAC in 2010 amounted to € 1,928.00. Most EPACs are sold by the Independent Bicycle Dealers (IBDs), who play an important role in advising the consumer and providing service and maintenance. In 2010, 171,000 EPACs were sold; an increase of 11.8% compared to 2009.

BICYCLE MARKET IN THE NETHERLANDS 2010 Sales of new bicycles by category (x 1,000 units)

2009

2010

%

Total City bike Hybrid / tracking bike EPAC Children / Juvenile Other

1,281 632 205 153 172 119

1,213 599 148 171 181 114

- 5.3 - 5.3 - 27.8 + 11.8 + 5.3 - 4.4

2009

2010

+/-

100% 49.3% 16.0% 11.9% 13.4% 9.3%

100% 49.4% 12.2% 14.1% 14.9% 9.4%

0.0 0.0 - 3.8 + 2.2 + 1.5 + 0.1

Market share by category (in %) Total City bike Hybrid / tracking bike EPAC Children / Juvenile Other

Average price by category (in €) Total City bike Hybrid / tracking bike EPAC Children / Juvenile Other

2009 726.00 559.00 770.00 1,947.00 211.00 710.00

56

2010 745.00 573.00 752.00 1,928.00 201.00 731.00

% +/+ 2.7 + 2.5 - 2.3 - 1.0 - 4.3 - 3.0


August 2011

THE NETHERLANDS - BICYCLE PRODUCTION (1,000 units) 2000 - 2010 1 200

1 200

1 200

1 159 1 129 1 082 1 046

1 045 967

1 000 882

972

894

800

600

400

200

0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye ar Bicycle Production (x 1,000) Evolution year/year-1 (%)

2000 1,159

2001 1,046

2002 1,082

2003 1,045

2004 882

2005 894

2006 967

2007 972

2008 1,129

2009 1,200

2010 1,200

-9.75

3.44

-3.42

-15.60

1.36

8.17

0.52

16.15

6.29

0.00

57


August 2011

THE NETHERLANDS - BICYCLE SALES (1,000 units) 2000 - 2010 1 600 1 400

1 517 1 365

1 400 1 388 1 324 1 324

1 323

1 281

1 250 1 239

1 213

1 200 1 000 800 600 400 200 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r Bicycle Sales (x 1,000) Evolution year/year-1 (%)

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

1,517

1,365

1,324

1,324

1,250

1,239

1,323

1,400

1,388

1,281

1,213

-10.02

-3.00

0.00

-5.59

-0.88

6.78

5.82

-0.86

-7.71

-5.31

Comments : SALES = SALES TO CONSUMERS

58


August 2011

THE NETHERLANDS - BICYCLE SALES (M€) 2000 – 2010 1 000 906

900 800

930

904

844 770 730

723

737

737

730

717

700 600 500 400 300 200 100 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r Bicycle Sales (M€) Evolution year/year-1 (%)

2000 730

2001

2002

2003

723

737

737

-0.96

1.94

0.00

2004

2005

2006

2007

2008

2009

730

717

770

844

906

930

904

-0.95

-1.78

7.39

9.61

7.35

2.65

-2.80

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

59

2010


August 2011

THE NETHERLANDS - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2010 90

90

85

85

85

85

90

90

85 80

80

80

80 70 60 50 40 30 20 10 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ye a r P & A Production (M€) Evolution year/year-1 (% )

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

85

85

85

85

80

80

80

85

90

90

90

0.00

0.00

0.00

-5.88

0.00

0.00

6.25

5.88

0.00

0.00

Comments : VALUES EXCLUDING VAT

60

2010


August 2011

THE NETHERLANDS - BICYCLE EMPLOYMENT 2000 - 2010 3 000

2 550 2 550 2 550 2 450

2 500 2 264

2 220 2 232 2 232 2 200 2 100 2 000

2 000

1 500

1 000

500

0 2000

2 000 1 800

2001

2003

2004

1 950 1 9501 950

Bicycle Employment 1 650 1 612 1 6301 630

2002

2005

2006

2007

2009

2010

Parts & Accessories Employment

700

1 850

2008

614 608 602 602 600 600 600 600 600 600 600

600

1 600 1 500

1 600

1 400

500

1 400 1 200

400

1 000 300

800 600

200

400 100

200 0

0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Ye a r Bicycle Employment P & A Employment Total

2000 1,650 614 2,264

2001 1,612 608 2,220

2002 1,630 602 2,232

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

2003 1,630 602 2,232

61

2004 1,600 600 2,200

2005 1,500 600 2,100

2006 1,400 600 2,000

2007 1,950 600 2,550

2008 1,950 600 2,550

2009 1,950 600 2,550

2010 1,850 600 2,450


European Bicycle Market & Industry Profile 2010