EUROPEAN BICYCLE MARKET 2009 edition
Industry & Market Profile (2008 statistics)
December 2009
FOREWORD
This document is the first edition of the European Industry & Market Profile, an economic study carried out by COLIBI, the Association of the European Bicycle Industry and COLIPED, the Association of the European Two-Wheeler Parts' & Accessories' Industry. The document is based on figures provided by our member associations and data kindly put at our disposal by non-member countries. It gives an overview of the European bicycle industry’s activities (production and employment), relevant market data (sales) and highlights the economic bicycle activity in the member countries. We wish to extend our sincere thanks to our member associations, the European Bicycle Manufacturers Associations, the Chambers of Commerce and Embassies for their valuable and much appreciated contribution in the compilation of this work.
Copyright 2009 COLIBI - COLIPED The information contained in this document may only be reproduced with explicit mention of: Source: COLIBICOLIPED
COLIBI – COLIPED Boulevard de la Woluwe 46 b16 B – 1200 Brussels Belgium Tel.: +32 – (0)2 778 64 58 Fax: +32 – (0)2 762 81 71 E-mail: greet.engelen@coliped.com contact@colibi.com Web: www.colibi.com and www.coliped.com
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December 2009
BACKGROUND
COLIBI is the Association of the European Bicycle Industry; COLIPED is the Association of the European Two-Wheeler Parts' & Accessories' Industry. The aim of the European associations is to promote the common interests of the European bicycle and bicycle parts’ & accessories’ industries. COLIBI and COLIPED are the official spokespartners of the relevant European industry. As such, they keep in regular contact with European policy makers, European bicycle trade and cyclists’ associations, the European standardization body CEN, the industry, mobility experts and the press. COLIBI and COLIPED campaign for: - the appointment of a European Bicycle Officer within the European Commission; - the application of a reduced VAT rate on all bicycle products and services; - a better recognition of the (potential of the) bicycle and cycling in European policies and the development of a bicycle (cycling) strategy by European policy makers; - the introduction at European level of reliable and comparable statistics related to cycle infrastructure, costs & benefits of cycle use, traffic accidents, etc.; - a better and easier access to European funding and financial means; - the introduction in the allocation of European funding of effective criteria that serve sustainability; The European associations fully support the European (EN) safety standards for bicycles. COLIBI & COLIPED have a Liaison status within CEN TC 333 ‘Cycles’ and are member of the Global Alliance for EcoMobility.
To promote the European bicycle parts’ & accessories’ industry, COLIPED annually organizes a joint European participation in the Taipei Cycle Show (Taiwan). Initiated in 1993, the joint European booth has known an ever increasing success. In 2008, 27 European bicycle parts’ & accessories’ manufacturers joined the COLIPED booth. Our members are the national bicycle industry associations in 12 different Member States: Austria, Bulgaria, Denmark, Germany, Great Britain, Finland, France, Hungary, Italy, Portugal, Spain and the Netherlands.
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December 2009
THE EUROPEAN BICYCLE INDUSTRY More than 20,000,000 bicycles are sold annually across Europe. This total exceeds that of any other means of mobility (cars, motorcycles etc.). On average, European citizens own more bicycles than any other means of transport. Via their national associations, all major players on the European bicycle market are represented within COLIBI & COLIPED. The bicycle is: - the most environmentally friendly, energy efficient and sustainable means of mobility; - the cheapest means of mobility (no ownership- motorway or registration taxes, no insurances, no driving license or parking costs and no high service maintenance costs); - the most healthy and social means of mobility; - the most time-saving and silent mode in urban areas; - the most accessible mode of transport; - simply the best mobility mode in urban areas.
“Colibi represents the European bicycle manufacturers. In many factories the manufacturing consists of painting and assembling of bicycles. Bicycle parts for assembly are sourced both in Europe and the rest of the world. For our customers it is important that the production of mainly medium to high-end bicycles is realized near the European home market. In this way deliveries to customers can be more flexible, e.g. the produced series can be smaller and the delivery times can be shorter.”
René TAKENS –COLIBI President
“Coliped is proud to represent a very lively, creative and sportive Industry like the European Bicycle Parts and Accessories: the development of always better performing European manufactured components is helping the global challenge towards the absolute excellence to be delivered to our enthusiast cyclists: the more the quality of bicycle parts improves, the more we help the wider diffusion of marvelous bicycles in Europe and worldwide. Our existence is strongly tied up with the health of the European bicycle producers, who -like us- mix very successfully some legendary historical brands with a very modern approach of: "Innovation and Quality First!" . The E-Bike sharp sales’ increase proves the need of better equipment. I am very honored to say: the European Bicycle Parts’ and Accessories’ Industry is here to stay!”
Moreno FIORAVANTI – COLIPED President
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December 2009
THE COLIBI & COLIPED MEMBERS FFÖ Wiedner Hauptstrasse 63 Postfach 337 A – 1045 Wien Austria
Tel. +43 - 1 50 105 4805 Fax +43 - 1 50 105 289
E-mail: fahrzeuge@wko.at Web: www.wko.at/fahrzeuge
ABPB Dim. Nestonov Blvd. BL. 120 BG – 1612 Sofia Bulgaria
Tel. +359 - 2 812 70 60 Fax +359 - 2 812 70 61
E-mail: office@abpb-bg.com Web: www.abpb-bg.com
FAPIC Foreningen af Producenter og Importører i Cykelbranchen P/a Michael D. Prince Nyhavn 4, 1. DK - 1051 København K Denmark Z.I.V. Königsteiner Strasse 20A D – 65812 Bad Soden/Ts. Germany BAGB 3, The Quadrant GB – Coventry CV1 2DY Great Britain Technology Industries of Finland Etelaranta 10, POB 10 FIN – 00131 Helsinki Finland
Tel. + 45 - 3333 9010 Fax + 45 - 3377 3300
Tel. +49-(0)6196-5077 0 Fax +49-(0)6196-5077 20
Tel. +44-2476-55 38 38 Fax +44-2476-22 83 66
E-mail: awinther@a-winther.dk Web: www.di.dk
E-mail: contact@ziv-zweirad.de Web: www.ziv-zweirad.de
E-mail: patricia@bicycle-association.org.uk Web: www.ba-gb.com
Tel. +358-919 231 Fax +358 962 44 62
E-mail: kristiina.kaski@tecknologiateollisuus.fi Web: www.techind.fi
CNPC “Tous à Vélo !” Rue J.J. Rousseau 79 F – 92150 Suresnes France
Tel. +33-1 46 250 234 Fax +33-1 40 990 620
E-mail: dhure@fiev.fr Web: www.tousavelo.fr
MKKSZ Magyar Kerékpáripai és Kereskedelmi Szövetség HU - 2500 Esztergom, Eötvös u. 48. Hungary
Tel. +36 - 33 500 580 Fax +36 - 33 411 116
E-mail: neuzer.a@neuzer-bike.hu Web: www.ziv-zweirad.de
ANCMA Via Mauro Macchi 32 I – 20124 Milan Italy
Tel. +39-02-66 98 18 18 Fax +39-02-66-98 20 72
E-mail: nigrelli@ancma.it Web: www.ancma.it
RAI-Vereniging Postbus 74800 NL – 1070 DM Amsterdam The Netherlands
Tel. +31-(0)20-504 4949 Fax +31-(0)20-504 49 98
E-mail: s.stock@raivereniging.nl Web: www.raivereniging.nl
Tel. +351-234-612 640 Fax + 351-234-602 018
E-mail: secgeral@abimota.pt Web: www.abimota.pt
Tel. +34-945 135 202 Fax +34-945 139 321
E-mail: bh@bhsa.es
ABIMOTA Apartado 229 – Borralha P – 3754-909 Agueda Portugal SEEB P/a Bicicletas Monty S.A. El Pla 106 E – 08980 Sant Feliu de Llobregat Spain
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December 2009
EUROPEAN BICYCLE PRODUCTION
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December 2009
EUROPEAN BICYCLE PRODUCTION (EU 27) (1,000 units) 2000 - 2008 16 000 14 531
14 000
13 009
12 825
13 232 13 218 13 290 13 005 13 214
2003
2004
12 227
12 000 10 000 8 000 6 000 4 000 2 000 0 2000
Year Bicycle Production (x 1,000) Evolution year/year-1 (%)
2001
2002
2005
2006
2007
2008
2007
2000
2001
2002
2003
2004
2005
2006
14,531
13,009 -10.47
12,227 -6.01
12,825 4.89
13,232 3.17
13,218 -0.11
13,290 0.54
2008
13,005 13,214 -2.14 1.57
Comments :
Despite the big competition with Asian imports the European Bicycle industry is still strong, producing more than 60% of the market consumption.
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December 2009
2008 EUROPEAN BICYCLE PRODUCTION (EU 27) (1,000 units) Belgium 150 1%
Lithuania 400 3% Romania Czech Republic 500 400 4% 3%
Spain 300 2%
DenmarkFinland Great Britain Austria 105 28 144 33 1% 0,26% 0,21% 1% Greece Sweden Ireland 150 125 10 1% 1% 0,08%
Hungary 500 4%
Italy 2 380 18%
Bulgaria 562 4%
18.01 17.94
8.54
8.45
8.40
Cyprus
Estonia
Latvia
Luxembourg
28
10
5
0
0
0
0
EU 27
Slovenia
30
Malta
Ireland
Austria
Sweden
Greece
Spain
Belgium
Finland
Czech Republic
Hungary
Bulgaria
Slovakia
Portugal
France
Poland
Denmark
Country share %
Italy
Bicycle Production (x 1,000) 2,380 2,370 1,129 1,116 1,110 1,100 600 562 500 500 400 400 300 150 150 144 125 105
Country
Great Britain
The Netherlands 1 129 9%
Poland 1 116 8%
Romania
The Netherlands
France 1 110 8%
Lithuania
Portugal 1 100 8%
Germany
Bulgaria 516 ; 4%
Germany 2 370 18%
0 13,214
8.32 4.54 4.25 3.78 3.78 3.03 3.03 2.27 1.14 1.14 1.09 0.95 0.79 0.23 0.21 0.08 0.04 0.00 0.00 0.00 0.00 0.00
100
Comments :
70% of the European bicycle production are made by 6 countries of which 4 are historical bicycle countries (Italy, Germany, France, The Netherlands). 74% of the European bicycle production come from COLIBI-COLIPED member countries.
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December 2009
2008 EUROPEAN BICYCLE PRODUCTION (EU 27) COUNTRY RANKING (1,000 units) 2 500 2 380 2 370
2 000
1 500
1 129 1 116 1 110 1 100
1 000
600 562 500
500
500
400
400 300
150
150
144
125
105 30
28
10
5
8
9
9
11
11
14
14
16
17
18
0
0
0
EU 27
Latvia
Luxembourg
0
Malta
Cyprus
Estonia
Sweden
Austria
Greece
Spain 13
Belgium
Lithuania
Slovenia
7
Romania
Ireland
Czech Republic
Great Britain
6
Hungary
22
5
Bulgaria
5
21
4
Slovakia
10
20
3
Portugal
28
19
2
France
30
1
Poland
2,380 2,370 1,129 1,116 1,110 1,100 600 562 500 500 400 400 300 150 150 144 125 105
Germany
Finland
Ranking
Denmark
Bicycle Production (x 1,000)
Italy
Country
The Netherlands
0
0 13,214
Comments : The European bicycle production is concentrated in 22 Member States of the EU 27. This demonstrates the importance of the bicycle industry in Europe and its common interests.
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December 2009
EUROPEAN BICYCLE PARTS AND ACCESSORIES PRODUCTION
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December 2009
2008 EUROPEAN BICYCLE PARTS & ACCESSORIES PRODUCTION (M€) - EU 27 Slovenia 16 1%
Great Britain 17 1%
Czech Republic 60 BelgiumBulgaria 4% 45 20 SlovakiaSpain The Netherlands 3% 1% 20 20 80 1% 1% 5%
Austria 7 0,43%
Hungary 12 1%
Denmark 2 0,12%
Poland 85 5%
Italy 559 35%
Portugal 150 9% France 150 9%
Germany 190 12%
Sweden
EU 27
0
0
0
0
0
0
0
0
0
1,614
0
0
0
0
0
0
0
0
0
0
100
Malta
1
0
Lithuania
Hungary
2
0
Luxembourg
Slovenia
7
1
Latvia
Great Britain
12
1
Ireland
Spain
16
1
Greece
Slovakia
17
1
Cyprus
Bulgaria
20
1
Estonia
Belgium
20
1
9
Finland
Czech Republic
20
3
9
Austria
The Netherlands
45
4
11
Denmark
Poland
60
5
12
France
80
5
35
Romania
85
Country Share
Italy
P & A Production (M€) 559 190 180 150 150
Country
Germany
Portugal
Romania 180 11%
Comments : VALUES EXCLUDING VAT More than 80 % of the EU P&A production value are made up by 6 leading countries: Italy, Germany, Romania, France, Portugal and the Netherlands. 75% of the European parts and accessories production come from COLIBI-COLIPED member countries.
11
December 2009
2008 EUROPEAN BICYCLE PARTS & ACCESSORIES PRODUCTION (EU 27) COUNTRY RANKING (M€) 600 559
500
400
300
190
200
180 150 150
100
85
80 60 45 20
20
20
17
16
12
7
2
1
12
7
14
15
Spain
EU 27
16
13
Sweden
17
10
Malta
20
10
Luxembourg
20
10
Lithuania
20
9
Latvia
45
8
Ireland
Austria
60
7
Greece
Hungary
80
6
Estonia
Belgium
85
4
Cyprus
Czech Republic
150
4
Finland
Poland
The Netherlands
150
3
2
1
0
0
0
0
0
0
0
0
0
1,614
17
18
Denmark
Portugal
180
2
Slovenia
France
190
1
Great Britain
Romania
559
Country Share
Slovakia
Italy
P & A Production (M€)
Bulgaria
Country
Germany
0
Comments : VALUES EXCLUDING VAT The European P&A production is concentrated in 17 Member States of the EU-27. This demonstrates the importance of the P&A production in Europe and its common interests.
12
December 2009
EUROPEAN BICYCLE SALES
13
December 2009
2008 EUROPEAN BICYCLE SALES (EU 27) (1,000 units) Romania 150 0,74% Bulgaria Czech Republic Hungary 210 370 1,04% 300 2% Portugal 1% Slovakia 350 Austria 250 Greece 2% 1% 465 Finland 220 330 Belgium 2% 1% 2% 500 Sweden 2% 485 2% Denmark 600 3%
Slovenia 110 0,54% Ireland 90 0,44% Germany 4 320 21%
Poland 684 3%
France 3 417 17%
Spain 900 4%
Great Britain 3 311 16%
The Netherlands 1 388 7%
Denmark
Belgium
Sweden
Austria
Czech Republic
Portugal
Finland
Hungary
Slovakia
Greece
Bulgaria
Romania
Slovenia
Ireland
Lithuania
Latvia
Cyprus
Estonia
Malta
Luxembourg
EU 27
684
600
500
485
465
370
350
330
300
250
220
210
150
110
90
52
50
30
30
10
5
20,407
4
3
3
2
2
2
2
2
2
1
1
1
1
1
1
0
0
0
0
0
0
0
100
17
16
Italy
900
21
Great Britain
4,320 3,417 3,311 1,780 1,388
France
Poland
Country share (%)
Spain
Bicycle Sales (x 1,000)
Germany
Country
The Netherlands
Italy 1 780 9%
9
7
Comments : SALES = SALES TO CONSUMERS
70 % of the European bicycle sales are generated by 5 EU countries. 85% of the European bicycle sales are realised by COLIBI-COLIPED member countries. This position is the result of the development of the use of bicycles as a means of transport and of the strong bicycle advocacy work done by COLIBI and COLIPED. 14
December 2009
2008 EUROPEAN BICYCLE SALES (EU 27) COUNTRY RANKING (1,000 units) 4 500
4 320
4 000
3 500
3 417 3 311
3 000
2 500
2 000
1 780
1 500
1 388
1 000
900 684 600 500 485 465
500
370 350 330 300
250 220 210
150 110 90
52
50
30
30
10
5
Denmark
Belgium
Sweden
Austria
Czech Republic
Portugal
Finland
Hungary
Slovakia
Greece
Bulgaria
Romania
Slovenia
Ireland
Lithuania
Latvia
Cyprus
Estonia
Malta
Luxembourg
EU 27
684
600
500
485
465
370
350
330
300
250
220
210
150
110
90
52
50
30
30
10
5
20,407
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
24
26
27
100
2
3
Italy
900
1
Great Britain
4,320 3,417 3,311 1,780 1,388
France
Poland
Ranking
Spain
Bicycle Sales (x 1,000)
Germany
Country
The Netherlands
0
4
5
Comments : SALES = SALES TO CONSUMERS 5 countries are selling more than 1 Mio bikes and represent more than â…” of the sales in the whole EU.
15
December 2009
2008 EUROPEAN BICYCLE SALES (EU 27) AVERAGE PRICE/COUNTRY (€) 700
688
600
500 420 386
400
370
370 335 335 320 290
300
262
200
200
190 190
140
130 130
120 120
110 110 110
100 100 100 100 100 100
100
Finland *
Germany
Austria *
Denmark *
Belgium *
Luxembourg *
Sweden *
Italy
France
Spain *
Great Britain *
Ireland *
Portugal *
Czech Republic *
Poland *
Hungary *
Malta *
Slovakia *
Greece *
Slovenia *
Lithuania *
Bulgaria *
Romania *
Cycpus *
Estonia *
Latvia *
Average price (€)
688
420
386
370
370
335
335
320
290
262
200
190
190
140
130
130
120
120
110
110
110
100
100
100
100
100
100
EU 27
Country
The Netherlands
0
Comments : SALES = SALES TO CONSUMERS AVERAGE PRICES INCLUDING VAT The high value place of the bicycle as a means of transport is the main reason for the high average price in the first 8 countries. * 2007 range price country
16
December 2009
2008 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT
17
December 2009
2008 EMPLOYMENT IN THE EUROPEAN BICYCLE AND BICYCLE PARTS & ACCESSORIES INDUSTRIES (EU27)
4 000
3 740
3 700
3 500
3 000
2 500
2 000
1 950 1 700
1 700
1 600
1 500 1 130
1 100 1 080
1 000 700 500 400
500
400 250
250
215 120
115
110
100
100
Total
0
0 20,960
Comments : These figures do not include the indirect employment (distribution, subcontractors, etc.). 75% of the European cycle industry employment are located in COLIBI-COLIPED member countries.
18
EU 27
0
10
Malta
0
0
Finland
0
0
Greece
0
0
Lithuania
0
3,740 3,700 1,950 1,700 1,700 1,600 1,130 1,100 1,080 700 500 400 400 250 250 215 120 115 110 100 100
Spain
0
50 200 100
Austria
0
80 100
Belgium
0
0
400
Hungary
0
0
700
Slovakia
0
0
550
Bulgaria
0
0
600
Portugal
0
50
Parts & Accessories employment 1,900 1,100
France
50 100
Germany
Latvia
Slovenia 10
75 100
Luxembourg
Great Britain 40
800
Ireland
Denmark
300 1,000 600 450 200 300 250 250 215 110
500
Cyprus
Romania
630
Estonia
Czech Republic
1,840 2,600 1,350 1,150 1,000 1,200
Sweden
Poland
Bicycle employment
Italy
Country
The Netherlands
0
0 13,645 7,315
December 2009
2008 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT (EU 27)
3 000 2 600 2 500
2 000
1 840
1 500
1 350 1 200
1 150 1 000
1 000
1 000 630
600 450
500
300
300
250
250
215
200
110
100
50
40
10
Estonia
Ireland
Latvia
Luxembourg
Malta
EU
13
13
15
Belgium
Cyprus
11
16
Denmark
Slovenia
11
Greece
13,645
10
Lithuania
0
9
Austria
0
8
Spain
0
6
Romania
0
6
Hungary
0
5
Slovakia
Finland
Czech Republic
0
21
4
Portugal
10
20
3
Bulgaria
40
19
2
France
50
1
Poland
2,600 1,840 1,350 1,200 1,150 1,000 1,000 630 600 450 300 300 250 250 215 200 110 100
Italy
Great Britain
Ranking
Sweden
Bicycle Industry Employment
Germany
Country
The Netherlands
0
17
18
Comments : These figures do not include the indirect employment (distribution, subcontractors, etc.). 76% of the bicycle industry employment are located in COLIBI-COLIPED member countries.
19
December 2009
2008 EUROPEAN BICYCLE PARTS AND ACCESSORIES INDUSTRY EMPLOYMENT (EU 27)
2 000
1 900
1 800 1 600 1 400 1 200
1 100
1 000 800 800
700 600
600
550
500 400
400 200 200
100
100
100
82
80
75
50
50
10
EU 27
0
7,397
19
19
Malta
Sweden
Luxembourg
0
19
Lithuania
0
19
10
Latvia
Denmark
0
19
10
Ireland
Slovakia
0
19
10
Greece
Finland
0
19
9
Estonia
Great Britain
0
19
8
Cyprus
Austria
Bulgaria
0
19
7
Hungary
0
18
6
Slovenia
10
16
5
Poland
50
16
4
Belgium
50
15
3
France
75
14
2
Portugal
80
13
1
Romania
82
Ranking
Germany
P & A Industry Employment 1,900 1,100 800 700 600 550 500 400 200 100 100 100
Country
Italy
Spain
Czech Republic
The Netherlands
0
Comments : These figures do not include the indirect employment (distribution, subcontractors, etc.). 72% of the bicycle parts and accessories employment are located in COLIBI-COLIPED member countries.
20
December 2009
FRANCE/GERMANY/GREAT BRITAIN/ ITALY/THE NETHERLANDS
Industry & Market Profile 2000-2008
21
December 2009
France
22
December 2009
FRANCE - BICYCLE PRODUCTION
(1,000 units) 2000 - 2008 2 000
1 910
1 800
1 728
1 600
1 525
1 720
1 492 1 424
1 400
1 286 1 230
1 200
1 110
1 000 800 600 400 200 0 2000
2001
Year Bicycle Production (x 1,000) Evolution year/year-1 (%)
2002
2003
2004
2005
2006
2007
2008
2000
2001
2002
2003
2004
2005
2006
2007
2008
1,910
1,525
1,424
1,492
1,728
1,720
1,286
1,230
1,110
-20.16
-6.62
4.78
15.82
-0.46
-25.23
-4.35
-9.76
Comments :
In 2000 French bicycle production was 58% higher than in 2008. Since 2006, production rates have been stable. 20% of production are for exportation.
23
December 2009
FRANCE - BICYCLE SALES (1,000 units) 2000 - 2008
4 000
3 764 3 528
3 500
3 534
3 518
3 537 3 417
3 338 2 986
2 952
3 000 2 500 2 000 1 500 1 000 500 0 2000 Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)
2001
2002
2000 3,338
2003
2004
2005
2006
2007
2008
2001 2,952
2002 2,986
2003 3,528
2004 3,518
2005 3,764
2006 3,534
2007 3,537
2008 3,417
-11.56
1.15
18.15
-0.28
6.99
-6.11
0.08
-3.39
Comments : SALES = SALES TO CONSUMERS Sales are stable in terms of volume since the last 6 years.
24
December 2009
FRANCE - BICYCLE SALES (M€) 2000 - 2008 900 800
851
2003
2004
884
895
2007
2008
834
732
708
700
857
869
654
600 500 400 300 200 100 0 2000 Year Bicycle Sales (M€) Evolution year/year-1 (%)
2001
2002
2000 654
2005
2006
2001 708
2002 732
2003 857
2004 851
2005 869
2006 834
2007 884
2008 895
8.26
3.39
17.08
-0.70
2.12
-4.03
6.00
7.31
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT The French market bicycle sales have a constant level since the past 6 years.
25
December 2009
FRANCE - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2008 157
160 140
150
150
150
2005
2006
2007
2008
140
139 130 120
118
2001
2002
120 100 80 60 40 20 0 2000 Year P & A Production (M€) Evolution year/year-1 (%)
2000 139
2003
2004
2001 120
2002 118
2003 130
2004 140
2005 150
2006 150
2007 157
2008 150
-13.67
-1.67
10.17
7.69
7.14
0.00
4.67
-4.46
Comments : VALUES EXCLUDING VAT Since 2005, the French parts and accessories production is stable.
26
December 2009
FRANCE - PARTS AND ACCESSORIES SALES (M€) 2000 – 2008 600 553 536
532
525
2005
2006
2007
2008
515 493
500 444
400 345
349
2000
2001
300
200
100
0
Year P & A Sales (M€) Evolution year/year-1 (%)
2002
2000 345
2003
2004
2001 349
2002 444
2003 493
2004 515
2005 532
2006 525
2007 553
2008 536
1.16
27.22
11.04
4.46
3.30
-1.32
5.33
-3.07
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT Parts and accessories sales are stable since 2004.
27
December 2009
FRANCE - BICYCLE EMPLOYMENT 2000 - 2008 3 500 3 249
3 000
2 794 2 630 2 400
2 500
2 300
2 250 1 950
2 000
1 800 1 700
1 500
1 000
500
0 2000
2 000
2001
2002
2003
2004
1 400
Bicycle Employment
1 910
2006
2007
2008
Parts & Accessories Employment
1 339 1 239
1 800 1 600
2005
1 180
1 200 1 555 1 4501 450
1 400
1 400 1 400
1 200
1 200
950
1 000
1 350 1 150
900
850
800 600 600
1 000
600
800 600
550
400
400
200 200
0
0
2000 2001 2002 2003 2004 2005 2006 2007 2008
2000 2001 2002 2003 2004 2005 2006 2007 2008
Year Bicycle Employment P & A* Employment Total
2000
2001
2002
2003
2004
2005
2006
2007 2008
1,910 1,339 3,249
1,555 1,239 2,794
1,450 1,180 2,630
1,450 950 2,400
1,400 900 2,300
1,400 850 2,250
1,350 600 1,950
1,200 1,150 600 550 1,800 1,700
Comments : The French cycle industrial employment is decreasing since 2000. In 2008, the number of employees decreased by 45% compared to 2000.
28
December 2009
Germany
29
December 2009
GERMANY - BICYCLE PRODUCTION (1,000 units) 2000 - 2008 3 500
3 400 3 200 3 000
3 000
2 940
3 000
2 714 2 490 2 400
2 370
2006
2007
2008
2 500 2 000 1 500 1 000 500 0 2000
2001
Year Bicycle Production (x 1,000) Evolution year/year-1 (%)
2002
2000 3,400
2003
2004
2005
2001 3,000
2002 3,000
2003 3,200
2004 2,940
2005 2,714
2006 2,490
2007 2,400
2008 2,370
-11.76
0.00
6.67
-8.13
-7.69
-8.25
-3.61
-1.25
Comments : Since 2003, bicycle production is decreasing in Germany. Some of this production has been displaced to new European Member States; e.g. Hungary, Poland and Lithuania.
30
December 2009
GERMANY - BICYCLE SALES (1,000 units) 2000 - 2008 6 000 5 100
5 000
4 930 4 700
4 830
4 600
4 770 4 580 4 400
4 320
4 000
3 000
2 000
1 000
0 2000 Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)
2001
2002
2000 5,100
2003
2004
2005
2006
2007
2008
2001 4,700
2002 4,600
2003 4,930
2004 4,830
2005 4,770
2006 4,400
2007 4,580
2008 4,320
-7.84
-2.13
7.17
-2.03
-1.24
-7.76
4.09
-5.68
Comments : SALES = SALES TO CONSUMERS The German bicycle market is relatively constant on a high level. Weather conditions still have a huge impact on bicycle sales.
31
December 2009
GERMANY - BICYCLE SALES (M€) 2000 - 2008 1 800 1 765
1 750 1 697
1 700
1 696 1 681 1 668 1 647
1 650
1 627
1 624
1 600 1 550
1 531
1 500 1 450 1 400 2000 Year Bicycle Sales (M€) Evolution year/year-1 (%)
2001
2002
2000 1,765
2003
2004
2005
2006
2007
2008
2001 1,697
2002 1,624
2003 1,696
2004 1,647
2005 1,627
2006 1,531
2007 1,681
2008 1,668
-3.85
-4.30
4.43
-2.89
-1.21
-5.90
9.80
8.95
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
32
December 2009
GERMANY - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2008 200
200 186
190
180
180
170
170
170 161
160
152
140 120 100 80 60 40 20 0 2000 Year P & A Production (M€) Evolution year/year-1 (%)
2001
2002
2000 200
2003
2004
2005
2006
2007
2008
2001 180
2002 170
2003 170
2004 170
2005 152
2006 161
2007 186
2008 190
-10.00
-5.56
0.00
0.00
-10.59
5.92
15.53
2.15
Comments : VALUES EXCLUDING VAT The P&A production went up in the last three years. This shows that the German innovative and high quality products have good chances in the world market.
33
December 2009
GERMANY - BICYCLE EMPLOYMENT 2000 - 2008 6 000
5 050 5 000
4 700 4 450
4 450 4 250
4 150
4 100 3 900
4 000
3 700
3 000
2 000
1 000
0 2000
4 500 4 000
2001
2002
2003
2005
1 200
Bicycle Employment
4 100
2004
3 750
2007
2008
Parts & Accessories Employment 1 100 1 100 1 100 950 950 950 950 950 950
1 000
3 5003 500
2006
3 300 3 200
3 500
3 000
800
2 800
3 000
2 600
2 500
600
2 000
400
1 500 1 000
200 500
0
0
2000 2001 2002 2003 2004 2005 2006 2007 2008
2000 2001 2002 2003 2004 2005 2006 2007 2008
Year Bicycle Employment P & A Employment Total
2000
2001
2002
2003
2004
2005
2006
2007 2008
4,100 950 5,050
3,750 950 4,700
3,500 950 4,450
3,500 950 4,450
3,300 950 4,250
3,200 950 4,150
3,000 1,100 4,100
2,800 2,600 1,100 1,100 3,900 3,700
Comments : Bicycle employment went down proportionate to the drop in bicycle production in Germany. The parts and accessories employment is slightly increasing since 2006 because of some higher production in Germany. 34
December 2009
Great Britain
35
December 2009
GREAT BRITAIN - BICYCLE PRODUCTION (1,000 units) 2000 - 2008 1 200
1 200 1 000
1 000
800
600
400
350
325 250
200
135 94 27
28
0 2000
2001
Year Bicycle Production (x 1,000) Evolution year/year-1 (%)
2002
2000 1,200
2003
2004
2005
2006
2007
2008
2001 1,000
2002 350
2003 325
2004 250
2005 135
2006 94
2007 27
2008 28
-16.67
-65.00
-7.14
-23.08
-46.00
-30.37
-71.28
3.70
Comments :
36
December 2009
GREAT BRITAIN - BICYCLE SALES (1,000 units) 2000 - 2008 4 000
3 905
3 920
3 800
3 727
3 771 3 605
3 500 3 000 2 500 2 000 1 500 1 000 500 0 2003 Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)
2004 2000 2,300
2005
2006
2007
2008
2001 2,400
2002 2,300
2003 3,727
2004 3,905
2005 3,800
2006 3,920
2007 3,771
2008 3,605
4.35
-4.17
62.04
4.78
-2.69
3.16
-3.80
-4.40
Comments : SALES = SALES TO CONSUMERS
37
December 2009
GREAT BRITAIN - BICYCLE SALES (M€) 2000 - 2008 900
877
869
2007
2008
800
800 708
695
2004
2005
700 600
600 500 400 300 200 100 0 2003 Year Bicycle Sales (M€) Evolution year/year-1 (%)
2000 706
2006
2001 611
2002 509
2003 600
2004 708
2005 695
2006 800
2007 877
2008 869
-13.46
-16.69
17.88
18.00
-1.84
15.11
9.63
-0.91
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
38
December 2009
GREAT BRITAIN - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2008 18 16
17
15
15
15
15
15
14 12
12
12
11
10 8 6 4 2 0 2000 Year P & A Production (M€) Evolution year/year-1 (%)
2001
2002
2000 15
2003
2004
2005
2006
2007
2008
2001 15
2002 15
2003 11
2004 12
2005 12
2006 15
2007 15
2008 17
0.00
0.00
-26.67
9.09
0.00
25.00
0.00
13.33
Comments : VALUES EXCLUDING VAT
39
December 2009
GREAT BRITAIN - BICYCLE EMPLOYMENT 2000 - 2008 2 000 1 820 1 800 1 600 1 400 1 210 1 200 1 000 800 600 400
400
400
305
200
105
110
115
115
2005
2006
2007
2008
0 2000
1 800
2001
2002
2003
2004
Parts & Accessories Employment
Bicycle Employment
1 700
140
1 600
120 120
1 400
110 100 100
1 100
1 200
100
1 000
80
65
65
70
75
75
800 60
600 300 300
400
40
240 20
200
40
40
40
40
0
0
2000 2001 2002 2003 2004 2005 2006 2007 2008
Year Bicycle Employment P & A Employment Total
2000 2001 2002 2003 2004 2005 2006 2007 2008
2000
2001
2002
2003
2004
2005
2006
1,700 120 1,820
1,100 110 1,210
300 100 400
300 100 400
240 65 305
40 65 105
40 70 110
Comments :
40
2007 2008 40 75 115
40 75 115
December 2009
Italy
41
December 2009
ITALY - BICYCLE PRODUCTION (1,000 units) 2000 - 2008 3 500 3 250
3 000 2 650 2 550
2 500
2 600
2 350
2 520 2 400
2 418
2005
2006
2 380
2 000 1 500 1 000 500 0 2000
2001
Year Bicycle Production (x 1,000) Evolution year/year-1 (%)
2002
2000 3,250
2003
2004
2007
2008
2001 2,650
2002 2,350
2003 2,550
2004 2,600
2005 2,400
2006 2,418
2007 2,520
2008 2,380
-18.46
-11.32
8.51
1.96
-7.69
0.75
4.22
-5.56
Comments :
42
December 2009
ITALY - BICYCLE SALES (1,000 units) 2000 - 2008 1 943
2 000 1 800
1 998
1 877 1 722
1 780 1 684
1 666
1 600 1 384
1 400
1 418
1 200 1 000 800 600 400 200 0 2000 Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)
2001
2002
2000 1,722
2003
2004
2005
2006
2007
2008
2001 1,684
2002 1,384
2003 1,418
2004 1,666
2005 1,877
2006 1,943
2007 1,998
2008 1,780
-2.21
-17.81
2.46
17.49
12.67
3.52
2.83
-10.91
Comments : SALES = SALES TO CONSUMERS
43
December 2009
ITALY - BICYCLE SALES (M€) 2000 - 2008 690
700 600 520 478
500 442
400
360
375
331 302
306
2002
2003
300 200 100 0 2000 Year Bicycle Sales (M€) Evolution year/year-1 (%)
2001
2000 520
2004
2005
2006
2007
2008
2001 442
2002 302
2003 306
2004 331
2005 360
2006 375
2007 478
2008 690
-15.00
-31.67
1.32
8.17
8.76
4.17
27.47
84.00
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
44
December 2009
ITALY - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2008 700 610 594
600
575
560
561
560
2003
2004
555
550
559
500 400 300 200 100 0 2000 Year P & A Production (M€)
2001
2002
2005
2006
2008
560
594
575
561
560
555
550
610
559
6.07
-3.20
-2.43
-0.18
-0.89
-0.90
10.91
-8.36
Mostly Racing Bicycle components
45
2004
2007
2001
Comments : VALUES EXCLUDING VAT
2003
2006
2000
Evolution year/year-1 (%)
2002
2005
2007
2008
December 2009
ITALY - BICYCLE EMPLOYMENT 2000 - 2008 7 000 6 200 6 000 5 520 5 080
5 240 5 030
5 000 4 320
4 150 3 900
4 000
3 740
3 000
2 000
1 000
0 2000
2001
2002
2003
2005
4 000
Bicycle Employment
3 000
2004
2 600
3 500
2006
2007
2008
Parts & Accessories Employment 3 600 3 400 3 200 3 200
2 500
2 950 2 120
2 040 2 080 1 880
2 000
3 000 1 920 1 950 1 900
1 840
2 400
2 500
2 200 2 000
2 000
1 500
1 900
1 500 1 000
1 000 500
500 0
0
2000 2001 2002 2003 2004 2005 2006 2007 2008
2000 2001 2002 2003 2004 2005 2006 2007 2008
Year Bicycle Employment P & A Employment Total
2000
2001
2002
2003
2004
2005
2006
2007 2008
2,600 3,600 6,200
2,120 3,400 5,520
1,880 3,200 5,080
2,040 3,200 5,240
2,080 2,950 5,030
1,920 2,400 4,320
1,950 2,200 4,150
1,900 1,840 2,000 1,900 3,900 3,740
Comments :
46
December 2009
The Netherlands
47
December 2009
THE NETHERLANDS - BICYCLE PRODUCTION (1,000 units) 2000 - 2008 1 200
1 159 1 129 1 082 1 046
1 045
1 000 882
894
2004
2005
967
972
2006
2007
2008
800
600
400
200
0 2000
2001
Year Bicycle Production (x 1,000) Evolution year/year-1 (%)
2002
2000 1,159
2003
2001 1,046
2002 1,082
2003 1,045
2004 882
2005 894
2006 967
2007 972
2008 1,129
-9.75
3.44
-3.42
-15.60
1.36
8.17
0.52
16.15
Comments : The production figures are based on the official statistics coming from the yearly inquiry among bicycles manufacturers with more than 20 employees. In that context the total inland production can be raised with approximately 200,000 bicycles manufactured by companies with a lower employment rate.
48
December 2009
THE NETHERLANDS - BICYCLE SALES (1,000 units) 2000 - 2008 1 600
1 517 1 400
1 365
1 400
1 324
1 324
1 388
1 323 1 250
1 239
1 200 1 000 800 600 400 200 0 2000 Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)
2001
2002
2000 1,517
2003
2004
2005
2006
2007
2008
2001 1,365
2002 1,324
2003 1,324
2004 1,250
2005 1,239
2006 1,323
2007 1,400
2008 1,388
-10.02
-3.00
0.00
-5.59
-0.88
6.78
5.82
-0.86
Comments : SALES = SALES TO CONSUMERS From 2004 the sales of E-bikes are recorded in these statistics coming from a share of 2% to 10% in 2008. The share of the city bike is 56%, Hybrid 13%, children bike 14 % and MTB/ATB 3%. The share of the retail trade in the bicycle sales is 81% with an average purchase price of € 790 (total average price is € 688).
49
December 2009
THE NETHERLANDS - BICYCLE SALES (M€) 2000 - 2008 1 000
955
900 800
844 770 730
723
737
2000
2001
2002
737
730
717
2003
2004
2005
2006
2007
700 600 500 400 300 200 100 0
Year Bicycle Sales (M€) Evolution year/year-1 (%)
2000 730
2008
2001 723
2002 737
2003 737
2004 730
2005 717
2006 770
2007 844
2008 955
-0.96
1.94
0.00
-0.95
-1.78
7.39
9.61
24.03
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
50
December 2009
THE NETHERLANDS - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2008 90
90
85
83 80
78
80
80
78
80
80
70 60 50 40 30 20 10 0 2000 Year P & A Production (M€) Evolution year/year-1 (%)
2001
2002
2000 80
2003
2004
2005
2006
2007
2008
2001 83
2002 78
2003 78
2004 80
2005 80
2006 80
2007 85
2008 90
3.75
-6.02
0.00
2.56
0.00
0.00
6.25
5.88
Comments : VALUES EXCLUDING VAT These figures represented the value of the production sales of bicycle parts & accessories to customers (bicycle manufacturers and wholesalers).
51
December 2009
THE NETHERLANDS - BICYCLE EMPLOYMENT 2000 - 2008 2 500 2 264
2 220
2 232
2 232
2 200 2 100 2 000
2 000
1 950
1 950
1 500
1 000
500
0 2000
1 800
2001
2002
2003
2005
2006
2007
2008
Parts & Accessories Employment
700
Bicycle Employment 1 650 1 612 1 6301 630 1 600
614 608 602 602 600 600 600 600 600
1 500
1 600
2004
600 1 400
1 400
1 350 1 350
500
1 200
400
1 000
300
800 600
200
400
100
200
0
0
2000 2001 2002 2003 2004 2005 2006 2007 2008
2000 2001 2002 2003 2004 2005 2006 2007 2008
Year Bicycle Employment P & A Employment Total
2000
2001
2002
2003
2004
2005
2006
2007 2008
1,650 614 2,264
1,612 608 2,220
1,630 602 2,232
1,630 602 2,232
1,600 600 2,200
1,500 600 2,100
1,400 600 2,000
1,350 1,350 600 600 1,950 1,950
Comments : A result of production outsourcing leads to a decrease of inland employment.
52