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EUROPEAN BICYCLE MARKET 2009 edition

Industry & Market Profile (2008 statistics)


December 2009

FOREWORD

This document is the first edition of the European Industry & Market Profile, an economic study carried out by COLIBI, the Association of the European Bicycle Industry and COLIPED, the Association of the European Two-Wheeler Parts' & Accessories' Industry. The document is based on figures provided by our member associations and data kindly put at our disposal by non-member countries. It gives an overview of the European bicycle industry’s activities (production and employment), relevant market data (sales) and highlights the economic bicycle activity in the member countries. We wish to extend our sincere thanks to our member associations, the European Bicycle Manufacturers Associations, the Chambers of Commerce and Embassies for their valuable and much appreciated contribution in the compilation of this work.

Copyright 2009 COLIBI - COLIPED The information contained in this document may only be reproduced with explicit mention of: Source: COLIBICOLIPED

COLIBI – COLIPED Boulevard de la Woluwe 46 b16 B – 1200 Brussels Belgium Tel.: +32 – (0)2 778 64 58 Fax: +32 – (0)2 762 81 71 E-mail: greet.engelen@coliped.com contact@colibi.com Web: www.colibi.com and www.coliped.com

2


December 2009

BACKGROUND

COLIBI is the Association of the European Bicycle Industry; COLIPED is the Association of the European Two-Wheeler Parts' & Accessories' Industry. The aim of the European associations is to promote the common interests of the European bicycle and bicycle parts’ & accessories’ industries. COLIBI and COLIPED are the official spokespartners of the relevant European industry. As such, they keep in regular contact with European policy makers, European bicycle trade and cyclists’ associations, the European standardization body CEN, the industry, mobility experts and the press. COLIBI and COLIPED campaign for: - the appointment of a European Bicycle Officer within the European Commission; - the application of a reduced VAT rate on all bicycle products and services; - a better recognition of the (potential of the) bicycle and cycling in European policies and the development of a bicycle (cycling) strategy by European policy makers; - the introduction at European level of reliable and comparable statistics related to cycle infrastructure, costs & benefits of cycle use, traffic accidents, etc.; - a better and easier access to European funding and financial means; - the introduction in the allocation of European funding of effective criteria that serve sustainability; The European associations fully support the European (EN) safety standards for bicycles. COLIBI & COLIPED have a Liaison status within CEN TC 333 ‘Cycles’ and are member of the Global Alliance for EcoMobility.

To promote the European bicycle parts’ & accessories’ industry, COLIPED annually organizes a joint European participation in the Taipei Cycle Show (Taiwan). Initiated in 1993, the joint European booth has known an ever increasing success. In 2008, 27 European bicycle parts’ & accessories’ manufacturers joined the COLIPED booth. Our members are the national bicycle industry associations in 12 different Member States: Austria, Bulgaria, Denmark, Germany, Great Britain, Finland, France, Hungary, Italy, Portugal, Spain and the Netherlands.

3


December 2009

THE EUROPEAN BICYCLE INDUSTRY More than 20,000,000 bicycles are sold annually across Europe. This total exceeds that of any other means of mobility (cars, motorcycles etc.). On average, European citizens own more bicycles than any other means of transport. Via their national associations, all major players on the European bicycle market are represented within COLIBI & COLIPED. The bicycle is: - the most environmentally friendly, energy efficient and sustainable means of mobility; - the cheapest means of mobility (no ownership- motorway or registration taxes, no insurances, no driving license or parking costs and no high service maintenance costs); - the most healthy and social means of mobility; - the most time-saving and silent mode in urban areas; - the most accessible mode of transport; - simply the best mobility mode in urban areas.

“Colibi represents the European bicycle manufacturers. In many factories the manufacturing consists of painting and assembling of bicycles. Bicycle parts for assembly are sourced both in Europe and the rest of the world. For our customers it is important that the production of mainly medium to high-end bicycles is realized near the European home market. In this way deliveries to customers can be more flexible, e.g. the produced series can be smaller and the delivery times can be shorter.”

René TAKENS –COLIBI President

“Coliped is proud to represent a very lively, creative and sportive Industry like the European Bicycle Parts and Accessories: the development of always better performing European manufactured components is helping the global challenge towards the absolute excellence to be delivered to our enthusiast cyclists: the more the quality of bicycle parts improves, the more we help the wider diffusion of marvelous bicycles in Europe and worldwide. Our existence is strongly tied up with the health of the European bicycle producers, who -like us- mix very successfully some legendary historical brands with a very modern approach of: "Innovation and Quality First!" . The E-Bike sharp sales’ increase proves the need of better equipment. I am very honored to say: the European Bicycle Parts’ and Accessories’ Industry is here to stay!”

Moreno FIORAVANTI – COLIPED President

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December 2009

THE COLIBI & COLIPED MEMBERS FFÖ Wiedner Hauptstrasse 63 Postfach 337 A – 1045 Wien Austria

Tel. +43 - 1 50 105 4805 Fax +43 - 1 50 105 289

E-mail: fahrzeuge@wko.at Web: www.wko.at/fahrzeuge

ABPB Dim. Nestonov Blvd. BL. 120 BG – 1612 Sofia Bulgaria

Tel. +359 - 2 812 70 60 Fax +359 - 2 812 70 61

E-mail: office@abpb-bg.com Web: www.abpb-bg.com

FAPIC Foreningen af Producenter og Importører i Cykelbranchen P/a Michael D. Prince Nyhavn 4, 1. DK - 1051 København K Denmark Z.I.V. Königsteiner Strasse 20A D – 65812 Bad Soden/Ts. Germany BAGB 3, The Quadrant GB – Coventry CV1 2DY Great Britain Technology Industries of Finland Etelaranta 10, POB 10 FIN – 00131 Helsinki Finland

Tel. + 45 - 3333 9010 Fax + 45 - 3377 3300

Tel. +49-(0)6196-5077 0 Fax +49-(0)6196-5077 20

Tel. +44-2476-55 38 38 Fax +44-2476-22 83 66

E-mail: awinther@a-winther.dk Web: www.di.dk

E-mail: contact@ziv-zweirad.de Web: www.ziv-zweirad.de

E-mail: patricia@bicycle-association.org.uk Web: www.ba-gb.com

Tel. +358-919 231 Fax +358 962 44 62

E-mail: kristiina.kaski@tecknologiateollisuus.fi Web: www.techind.fi

CNPC “Tous à Vélo !” Rue J.J. Rousseau 79 F – 92150 Suresnes France

Tel. +33-1 46 250 234 Fax +33-1 40 990 620

E-mail: dhure@fiev.fr Web: www.tousavelo.fr

MKKSZ Magyar Kerékpáripai és Kereskedelmi Szövetség HU - 2500 Esztergom, Eötvös u. 48. Hungary

Tel. +36 - 33 500 580 Fax +36 - 33 411 116

E-mail: neuzer.a@neuzer-bike.hu Web: www.ziv-zweirad.de

ANCMA Via Mauro Macchi 32 I – 20124 Milan Italy

Tel. +39-02-66 98 18 18 Fax +39-02-66-98 20 72

E-mail: nigrelli@ancma.it Web: www.ancma.it

RAI-Vereniging Postbus 74800 NL – 1070 DM Amsterdam The Netherlands

Tel. +31-(0)20-504 4949 Fax +31-(0)20-504 49 98

E-mail: s.stock@raivereniging.nl Web: www.raivereniging.nl

Tel. +351-234-612 640 Fax + 351-234-602 018

E-mail: secgeral@abimota.pt Web: www.abimota.pt

Tel. +34-945 135 202 Fax +34-945 139 321

E-mail: bh@bhsa.es

ABIMOTA Apartado 229 – Borralha P – 3754-909 Agueda Portugal SEEB P/a Bicicletas Monty S.A. El Pla 106 E – 08980 Sant Feliu de Llobregat Spain

5


December 2009

EUROPEAN BICYCLE PRODUCTION

6


December 2009

EUROPEAN BICYCLE PRODUCTION (EU 27) (1,000 units) 2000 - 2008 16 000 14 531

14 000

13 009

12 825

13 232 13 218 13 290 13 005 13 214

2003

2004

12 227

12 000 10 000 8 000 6 000 4 000 2 000 0 2000

Year Bicycle Production (x 1,000) Evolution year/year-1 (%)

2001

2002

2005

2006

2007

2008

2007

2000

2001

2002

2003

2004

2005

2006

14,531

13,009 -10.47

12,227 -6.01

12,825 4.89

13,232 3.17

13,218 -0.11

13,290 0.54

2008

13,005 13,214 -2.14 1.57

Comments :

Despite the big competition with Asian imports the European Bicycle industry is still strong, producing more than 60% of the market consumption.

7


December 2009

2008 EUROPEAN BICYCLE PRODUCTION (EU 27) (1,000 units) Belgium 150 1%

Lithuania 400 3% Romania Czech Republic 500 400 4% 3%

Spain 300 2%

DenmarkFinland Great Britain Austria 105 28 144 33 1% 0,26% 0,21% 1% Greece Sweden Ireland 150 125 10 1% 1% 0,08%

Hungary 500 4%

Italy 2 380 18%

Bulgaria 562 4%

18.01 17.94

8.54

8.45

8.40

Cyprus

Estonia

Latvia

Luxembourg

28

10

5

0

0

0

0

EU 27

Slovenia

30

Malta

Ireland

Austria

Sweden

Greece

Spain

Belgium

Finland

Czech Republic

Hungary

Bulgaria

Slovakia

Portugal

France

Poland

Denmark

Country share %

Italy

Bicycle Production (x 1,000) 2,380 2,370 1,129 1,116 1,110 1,100 600 562 500 500 400 400 300 150 150 144 125 105

Country

Great Britain

The Netherlands 1 129 9%

Poland 1 116 8%

Romania

The Netherlands

France 1 110 8%

Lithuania

Portugal 1 100 8%

Germany

Bulgaria 516 ; 4%

Germany 2 370 18%

0 13,214

8.32 4.54 4.25 3.78 3.78 3.03 3.03 2.27 1.14 1.14 1.09 0.95 0.79 0.23 0.21 0.08 0.04 0.00 0.00 0.00 0.00 0.00

100

Comments :

70% of the European bicycle production are made by 6 countries of which 4 are historical bicycle countries (Italy, Germany, France, The Netherlands). 74% of the European bicycle production come from COLIBI-COLIPED member countries.

8


December 2009

2008 EUROPEAN BICYCLE PRODUCTION (EU 27) COUNTRY RANKING (1,000 units) 2 500 2 380 2 370

2 000

1 500

1 129 1 116 1 110 1 100

1 000

600 562 500

500

500

400

400 300

150

150

144

125

105 30

28

10

5

8

9

9

11

11

14

14

16

17

18

0

0

0

EU 27

Latvia

Luxembourg

0

Malta

Cyprus

Estonia

Sweden

Austria

Greece

Spain 13

Belgium

Lithuania

Slovenia

7

Romania

Ireland

Czech Republic

Great Britain

6

Hungary

22

5

Bulgaria

5

21

4

Slovakia

10

20

3

Portugal

28

19

2

France

30

1

Poland

2,380 2,370 1,129 1,116 1,110 1,100 600 562 500 500 400 400 300 150 150 144 125 105

Germany

Finland

Ranking

Denmark

Bicycle Production (x 1,000)

Italy

Country

The Netherlands

0

0 13,214

Comments : The European bicycle production is concentrated in 22 Member States of the EU 27. This demonstrates the importance of the bicycle industry in Europe and its common interests.

9


December 2009

EUROPEAN BICYCLE PARTS AND ACCESSORIES PRODUCTION

10


December 2009

2008 EUROPEAN BICYCLE PARTS & ACCESSORIES PRODUCTION (M€) - EU 27 Slovenia 16 1%

Great Britain 17 1%

Czech Republic 60 BelgiumBulgaria 4% 45 20 SlovakiaSpain The Netherlands 3% 1% 20 20 80 1% 1% 5%

Austria 7 0,43%

Hungary 12 1%

Denmark 2 0,12%

Poland 85 5%

Italy 559 35%

Portugal 150 9% France 150 9%

Germany 190 12%

Sweden

EU 27

0

0

0

0

0

0

0

0

0

1,614

0

0

0

0

0

0

0

0

0

0

100

Malta

1

0

Lithuania

Hungary

2

0

Luxembourg

Slovenia

7

1

Latvia

Great Britain

12

1

Ireland

Spain

16

1

Greece

Slovakia

17

1

Cyprus

Bulgaria

20

1

Estonia

Belgium

20

1

9

Finland

Czech Republic

20

3

9

Austria

The Netherlands

45

4

11

Denmark

Poland

60

5

12

France

80

5

35

Romania

85

Country Share

Italy

P & A Production (M€) 559 190 180 150 150

Country

Germany

Portugal

Romania 180 11%

Comments : VALUES EXCLUDING VAT More than 80 % of the EU P&A production value are made up by 6 leading countries: Italy, Germany, Romania, France, Portugal and the Netherlands. 75% of the European parts and accessories production come from COLIBI-COLIPED member countries.

11


December 2009

2008 EUROPEAN BICYCLE PARTS & ACCESSORIES PRODUCTION (EU 27) COUNTRY RANKING (M€) 600 559

500

400

300

190

200

180 150 150

100

85

80 60 45 20

20

20

17

16

12

7

2

1

12

7

14

15

Spain

EU 27

16

13

Sweden

17

10

Malta

20

10

Luxembourg

20

10

Lithuania

20

9

Latvia

45

8

Ireland

Austria

60

7

Greece

Hungary

80

6

Estonia

Belgium

85

4

Cyprus

Czech Republic

150

4

Finland

Poland

The Netherlands

150

3

2

1

0

0

0

0

0

0

0

0

0

1,614

17

18

Denmark

Portugal

180

2

Slovenia

France

190

1

Great Britain

Romania

559

Country Share

Slovakia

Italy

P & A Production (M€)

Bulgaria

Country

Germany

0

Comments : VALUES EXCLUDING VAT The European P&A production is concentrated in 17 Member States of the EU-27. This demonstrates the importance of the P&A production in Europe and its common interests.

12


December 2009

EUROPEAN BICYCLE SALES

13


December 2009

2008 EUROPEAN BICYCLE SALES (EU 27) (1,000 units) Romania 150 0,74% Bulgaria Czech Republic Hungary 210 370 1,04% 300 2% Portugal 1% Slovakia 350 Austria 250 Greece 2% 1% 465 Finland 220 330 Belgium 2% 1% 2% 500 Sweden 2% 485 2% Denmark 600 3%

Slovenia 110 0,54% Ireland 90 0,44% Germany 4 320 21%

Poland 684 3%

France 3 417 17%

Spain 900 4%

Great Britain 3 311 16%

The Netherlands 1 388 7%

Denmark

Belgium

Sweden

Austria

Czech Republic

Portugal

Finland

Hungary

Slovakia

Greece

Bulgaria

Romania

Slovenia

Ireland

Lithuania

Latvia

Cyprus

Estonia

Malta

Luxembourg

EU 27

684

600

500

485

465

370

350

330

300

250

220

210

150

110

90

52

50

30

30

10

5

20,407

4

3

3

2

2

2

2

2

2

1

1

1

1

1

1

0

0

0

0

0

0

0

100

17

16

Italy

900

21

Great Britain

4,320 3,417 3,311 1,780 1,388

France

Poland

Country share (%)

Spain

Bicycle Sales (x 1,000)

Germany

Country

The Netherlands

Italy 1 780 9%

9

7

Comments : SALES = SALES TO CONSUMERS

70 % of the European bicycle sales are generated by 5 EU countries. 85% of the European bicycle sales are realised by COLIBI-COLIPED member countries. This position is the result of the development of the use of bicycles as a means of transport and of the strong bicycle advocacy work done by COLIBI and COLIPED. 14


December 2009

2008 EUROPEAN BICYCLE SALES (EU 27) COUNTRY RANKING (1,000 units) 4 500

4 320

4 000

3 500

3 417 3 311

3 000

2 500

2 000

1 780

1 500

1 388

1 000

900 684 600 500 485 465

500

370 350 330 300

250 220 210

150 110 90

52

50

30

30

10

5

Denmark

Belgium

Sweden

Austria

Czech Republic

Portugal

Finland

Hungary

Slovakia

Greece

Bulgaria

Romania

Slovenia

Ireland

Lithuania

Latvia

Cyprus

Estonia

Malta

Luxembourg

EU 27

684

600

500

485

465

370

350

330

300

250

220

210

150

110

90

52

50

30

30

10

5

20,407

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

24

26

27

100

2

3

Italy

900

1

Great Britain

4,320 3,417 3,311 1,780 1,388

France

Poland

Ranking

Spain

Bicycle Sales (x 1,000)

Germany

Country

The Netherlands

0

4

5

Comments : SALES = SALES TO CONSUMERS 5 countries are selling more than 1 Mio bikes and represent more than â…” of the sales in the whole EU.

15


December 2009

2008 EUROPEAN BICYCLE SALES (EU 27) AVERAGE PRICE/COUNTRY (€) 700

688

600

500 420 386

400

370

370 335 335 320 290

300

262

200

200

190 190

140

130 130

120 120

110 110 110

100 100 100 100 100 100

100

Finland *

Germany

Austria *

Denmark *

Belgium *

Luxembourg *

Sweden *

Italy

France

Spain *

Great Britain *

Ireland *

Portugal *

Czech Republic *

Poland *

Hungary *

Malta *

Slovakia *

Greece *

Slovenia *

Lithuania *

Bulgaria *

Romania *

Cycpus *

Estonia *

Latvia *

Average price (€)

688

420

386

370

370

335

335

320

290

262

200

190

190

140

130

130

120

120

110

110

110

100

100

100

100

100

100

EU 27

Country

The Netherlands

0

Comments : SALES = SALES TO CONSUMERS AVERAGE PRICES INCLUDING VAT The high value place of the bicycle as a means of transport is the main reason for the high average price in the first 8 countries. * 2007 range price country

16


December 2009

2008 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT

17


December 2009

2008 EMPLOYMENT IN THE EUROPEAN BICYCLE AND BICYCLE PARTS & ACCESSORIES INDUSTRIES (EU27)

4 000

3 740

3 700

3 500

3 000

2 500

2 000

1 950 1 700

1 700

1 600

1 500 1 130

1 100 1 080

1 000 700 500 400

500

400 250

250

215 120

115

110

100

100

Total

0

0 20,960

Comments : These figures do not include the indirect employment (distribution, subcontractors, etc.). 75% of the European cycle industry employment are located in COLIBI-COLIPED member countries.

18

EU 27

0

10

Malta

0

0

Finland

0

0

Greece

0

0

Lithuania

0

3,740 3,700 1,950 1,700 1,700 1,600 1,130 1,100 1,080 700 500 400 400 250 250 215 120 115 110 100 100

Spain

0

50 200 100

Austria

0

80 100

Belgium

0

0

400

Hungary

0

0

700

Slovakia

0

0

550

Bulgaria

0

0

600

Portugal

0

50

Parts & Accessories employment 1,900 1,100

France

50 100

Germany

Latvia

Slovenia 10

75 100

Luxembourg

Great Britain 40

800

Ireland

Denmark

300 1,000 600 450 200 300 250 250 215 110

500

Cyprus

Romania

630

Estonia

Czech Republic

1,840 2,600 1,350 1,150 1,000 1,200

Sweden

Poland

Bicycle employment

Italy

Country

The Netherlands

0

0 13,645 7,315


December 2009

2008 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT (EU 27)

3 000 2 600 2 500

2 000

1 840

1 500

1 350 1 200

1 150 1 000

1 000

1 000 630

600 450

500

300

300

250

250

215

200

110

100

50

40

10

Estonia

Ireland

Latvia

Luxembourg

Malta

EU

13

13

15

Belgium

Cyprus

11

16

Denmark

Slovenia

11

Greece

13,645

10

Lithuania

0

9

Austria

0

8

Spain

0

6

Romania

0

6

Hungary

0

5

Slovakia

Finland

Czech Republic

0

21

4

Portugal

10

20

3

Bulgaria

40

19

2

France

50

1

Poland

2,600 1,840 1,350 1,200 1,150 1,000 1,000 630 600 450 300 300 250 250 215 200 110 100

Italy

Great Britain

Ranking

Sweden

Bicycle Industry Employment

Germany

Country

The Netherlands

0

17

18

Comments : These figures do not include the indirect employment (distribution, subcontractors, etc.). 76% of the bicycle industry employment are located in COLIBI-COLIPED member countries.

19


December 2009

2008 EUROPEAN BICYCLE PARTS AND ACCESSORIES INDUSTRY EMPLOYMENT (EU 27)

2 000

1 900

1 800 1 600 1 400 1 200

1 100

1 000 800 800

700 600

600

550

500 400

400 200 200

100

100

100

82

80

75

50

50

10

EU 27

0

7,397

19

19

Malta

Sweden

Luxembourg

0

19

Lithuania

0

19

10

Latvia

Denmark

0

19

10

Ireland

Slovakia

0

19

10

Greece

Finland

0

19

9

Estonia

Great Britain

0

19

8

Cyprus

Austria

Bulgaria

0

19

7

Hungary

0

18

6

Slovenia

10

16

5

Poland

50

16

4

Belgium

50

15

3

France

75

14

2

Portugal

80

13

1

Romania

82

Ranking

Germany

P & A Industry Employment 1,900 1,100 800 700 600 550 500 400 200 100 100 100

Country

Italy

Spain

Czech Republic

The Netherlands

0

Comments : These figures do not include the indirect employment (distribution, subcontractors, etc.). 72% of the bicycle parts and accessories employment are located in COLIBI-COLIPED member countries.

20


December 2009

FRANCE/GERMANY/GREAT BRITAIN/ ITALY/THE NETHERLANDS

Industry & Market Profile 2000-2008

21


December 2009

France

22


December 2009

FRANCE - BICYCLE PRODUCTION

(1,000 units) 2000 - 2008 2 000

1 910

1 800

1 728

1 600

1 525

1 720

1 492 1 424

1 400

1 286 1 230

1 200

1 110

1 000 800 600 400 200 0 2000

2001

Year Bicycle Production (x 1,000) Evolution year/year-1 (%)

2002

2003

2004

2005

2006

2007

2008

2000

2001

2002

2003

2004

2005

2006

2007

2008

1,910

1,525

1,424

1,492

1,728

1,720

1,286

1,230

1,110

-20.16

-6.62

4.78

15.82

-0.46

-25.23

-4.35

-9.76

Comments :

In 2000 French bicycle production was 58% higher than in 2008. Since 2006, production rates have been stable. 20% of production are for exportation.

23


December 2009

FRANCE - BICYCLE SALES (1,000 units) 2000 - 2008

4 000

3 764 3 528

3 500

3 534

3 518

3 537 3 417

3 338 2 986

2 952

3 000 2 500 2 000 1 500 1 000 500 0 2000 Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)

2001

2002

2000 3,338

2003

2004

2005

2006

2007

2008

2001 2,952

2002 2,986

2003 3,528

2004 3,518

2005 3,764

2006 3,534

2007 3,537

2008 3,417

-11.56

1.15

18.15

-0.28

6.99

-6.11

0.08

-3.39

Comments : SALES = SALES TO CONSUMERS Sales are stable in terms of volume since the last 6 years.

24


December 2009

FRANCE - BICYCLE SALES (M€) 2000 - 2008 900 800

851

2003

2004

884

895

2007

2008

834

732

708

700

857

869

654

600 500 400 300 200 100 0 2000 Year Bicycle Sales (M€) Evolution year/year-1 (%)

2001

2002

2000 654

2005

2006

2001 708

2002 732

2003 857

2004 851

2005 869

2006 834

2007 884

2008 895

8.26

3.39

17.08

-0.70

2.12

-4.03

6.00

7.31

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT The French market bicycle sales have a constant level since the past 6 years.

25


December 2009

FRANCE - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2008 157

160 140

150

150

150

2005

2006

2007

2008

140

139 130 120

118

2001

2002

120 100 80 60 40 20 0 2000 Year P & A Production (M€) Evolution year/year-1 (%)

2000 139

2003

2004

2001 120

2002 118

2003 130

2004 140

2005 150

2006 150

2007 157

2008 150

-13.67

-1.67

10.17

7.69

7.14

0.00

4.67

-4.46

Comments : VALUES EXCLUDING VAT Since 2005, the French parts and accessories production is stable.

26


December 2009

FRANCE - PARTS AND ACCESSORIES SALES (M€) 2000 – 2008 600 553 536

532

525

2005

2006

2007

2008

515 493

500 444

400 345

349

2000

2001

300

200

100

0

Year P & A Sales (M€) Evolution year/year-1 (%)

2002

2000 345

2003

2004

2001 349

2002 444

2003 493

2004 515

2005 532

2006 525

2007 553

2008 536

1.16

27.22

11.04

4.46

3.30

-1.32

5.33

-3.07

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT Parts and accessories sales are stable since 2004.

27


December 2009

FRANCE - BICYCLE EMPLOYMENT 2000 - 2008 3 500 3 249

3 000

2 794 2 630 2 400

2 500

2 300

2 250 1 950

2 000

1 800 1 700

1 500

1 000

500

0 2000

2 000

2001

2002

2003

2004

1 400

Bicycle Employment

1 910

2006

2007

2008

Parts & Accessories Employment

1 339 1 239

1 800 1 600

2005

1 180

1 200 1 555 1 4501 450

1 400

1 400 1 400

1 200

1 200

950

1 000

1 350 1 150

900

850

800 600 600

1 000

600

800 600

550

400

400

200 200

0

0

2000 2001 2002 2003 2004 2005 2006 2007 2008

2000 2001 2002 2003 2004 2005 2006 2007 2008

Year Bicycle Employment P & A* Employment Total

2000

2001

2002

2003

2004

2005

2006

2007 2008

1,910 1,339 3,249

1,555 1,239 2,794

1,450 1,180 2,630

1,450 950 2,400

1,400 900 2,300

1,400 850 2,250

1,350 600 1,950

1,200 1,150 600 550 1,800 1,700

Comments : The French cycle industrial employment is decreasing since 2000. In 2008, the number of employees decreased by 45% compared to 2000.

28


December 2009

Germany

29


December 2009

GERMANY - BICYCLE PRODUCTION (1,000 units) 2000 - 2008 3 500

3 400 3 200 3 000

3 000

2 940

3 000

2 714 2 490 2 400

2 370

2006

2007

2008

2 500 2 000 1 500 1 000 500 0 2000

2001

Year Bicycle Production (x 1,000) Evolution year/year-1 (%)

2002

2000 3,400

2003

2004

2005

2001 3,000

2002 3,000

2003 3,200

2004 2,940

2005 2,714

2006 2,490

2007 2,400

2008 2,370

-11.76

0.00

6.67

-8.13

-7.69

-8.25

-3.61

-1.25

Comments : Since 2003, bicycle production is decreasing in Germany. Some of this production has been displaced to new European Member States; e.g. Hungary, Poland and Lithuania.

30


December 2009

GERMANY - BICYCLE SALES (1,000 units) 2000 - 2008 6 000 5 100

5 000

4 930 4 700

4 830

4 600

4 770 4 580 4 400

4 320

4 000

3 000

2 000

1 000

0 2000 Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)

2001

2002

2000 5,100

2003

2004

2005

2006

2007

2008

2001 4,700

2002 4,600

2003 4,930

2004 4,830

2005 4,770

2006 4,400

2007 4,580

2008 4,320

-7.84

-2.13

7.17

-2.03

-1.24

-7.76

4.09

-5.68

Comments : SALES = SALES TO CONSUMERS The German bicycle market is relatively constant on a high level. Weather conditions still have a huge impact on bicycle sales.

31


December 2009

GERMANY - BICYCLE SALES (M€) 2000 - 2008 1 800 1 765

1 750 1 697

1 700

1 696 1 681 1 668 1 647

1 650

1 627

1 624

1 600 1 550

1 531

1 500 1 450 1 400 2000 Year Bicycle Sales (M€) Evolution year/year-1 (%)

2001

2002

2000 1,765

2003

2004

2005

2006

2007

2008

2001 1,697

2002 1,624

2003 1,696

2004 1,647

2005 1,627

2006 1,531

2007 1,681

2008 1,668

-3.85

-4.30

4.43

-2.89

-1.21

-5.90

9.80

8.95

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

32


December 2009

GERMANY - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2008 200

200 186

190

180

180

170

170

170 161

160

152

140 120 100 80 60 40 20 0 2000 Year P & A Production (M€) Evolution year/year-1 (%)

2001

2002

2000 200

2003

2004

2005

2006

2007

2008

2001 180

2002 170

2003 170

2004 170

2005 152

2006 161

2007 186

2008 190

-10.00

-5.56

0.00

0.00

-10.59

5.92

15.53

2.15

Comments : VALUES EXCLUDING VAT The P&A production went up in the last three years. This shows that the German innovative and high quality products have good chances in the world market.

33


December 2009

GERMANY - BICYCLE EMPLOYMENT 2000 - 2008 6 000

5 050 5 000

4 700 4 450

4 450 4 250

4 150

4 100 3 900

4 000

3 700

3 000

2 000

1 000

0 2000

4 500 4 000

2001

2002

2003

2005

1 200

Bicycle Employment

4 100

2004

3 750

2007

2008

Parts & Accessories Employment 1 100 1 100 1 100 950 950 950 950 950 950

1 000

3 5003 500

2006

3 300 3 200

3 500

3 000

800

2 800

3 000

2 600

2 500

600

2 000

400

1 500 1 000

200 500

0

0

2000 2001 2002 2003 2004 2005 2006 2007 2008

2000 2001 2002 2003 2004 2005 2006 2007 2008

Year Bicycle Employment P & A Employment Total

2000

2001

2002

2003

2004

2005

2006

2007 2008

4,100 950 5,050

3,750 950 4,700

3,500 950 4,450

3,500 950 4,450

3,300 950 4,250

3,200 950 4,150

3,000 1,100 4,100

2,800 2,600 1,100 1,100 3,900 3,700

Comments : Bicycle employment went down proportionate to the drop in bicycle production in Germany. The parts and accessories employment is slightly increasing since 2006 because of some higher production in Germany. 34


December 2009

Great Britain

35


December 2009

GREAT BRITAIN - BICYCLE PRODUCTION (1,000 units) 2000 - 2008 1 200

1 200 1 000

1 000

800

600

400

350

325 250

200

135 94 27

28

0 2000

2001

Year Bicycle Production (x 1,000) Evolution year/year-1 (%)

2002

2000 1,200

2003

2004

2005

2006

2007

2008

2001 1,000

2002 350

2003 325

2004 250

2005 135

2006 94

2007 27

2008 28

-16.67

-65.00

-7.14

-23.08

-46.00

-30.37

-71.28

3.70

Comments :

36


December 2009

GREAT BRITAIN - BICYCLE SALES (1,000 units) 2000 - 2008 4 000

3 905

3 920

3 800

3 727

3 771 3 605

3 500 3 000 2 500 2 000 1 500 1 000 500 0 2003 Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)

2004 2000 2,300

2005

2006

2007

2008

2001 2,400

2002 2,300

2003 3,727

2004 3,905

2005 3,800

2006 3,920

2007 3,771

2008 3,605

4.35

-4.17

62.04

4.78

-2.69

3.16

-3.80

-4.40

Comments : SALES = SALES TO CONSUMERS

37


December 2009

GREAT BRITAIN - BICYCLE SALES (M€) 2000 - 2008 900

877

869

2007

2008

800

800 708

695

2004

2005

700 600

600 500 400 300 200 100 0 2003 Year Bicycle Sales (M€) Evolution year/year-1 (%)

2000 706

2006

2001 611

2002 509

2003 600

2004 708

2005 695

2006 800

2007 877

2008 869

-13.46

-16.69

17.88

18.00

-1.84

15.11

9.63

-0.91

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

38


December 2009

GREAT BRITAIN - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2008 18 16

17

15

15

15

15

15

14 12

12

12

11

10 8 6 4 2 0 2000 Year P & A Production (M€) Evolution year/year-1 (%)

2001

2002

2000 15

2003

2004

2005

2006

2007

2008

2001 15

2002 15

2003 11

2004 12

2005 12

2006 15

2007 15

2008 17

0.00

0.00

-26.67

9.09

0.00

25.00

0.00

13.33

Comments : VALUES EXCLUDING VAT

39


December 2009

GREAT BRITAIN - BICYCLE EMPLOYMENT 2000 - 2008 2 000 1 820 1 800 1 600 1 400 1 210 1 200 1 000 800 600 400

400

400

305

200

105

110

115

115

2005

2006

2007

2008

0 2000

1 800

2001

2002

2003

2004

Parts & Accessories Employment

Bicycle Employment

1 700

140

1 600

120 120

1 400

110 100 100

1 100

1 200

100

1 000

80

65

65

70

75

75

800 60

600 300 300

400

40

240 20

200

40

40

40

40

0

0

2000 2001 2002 2003 2004 2005 2006 2007 2008

Year Bicycle Employment P & A Employment Total

2000 2001 2002 2003 2004 2005 2006 2007 2008

2000

2001

2002

2003

2004

2005

2006

1,700 120 1,820

1,100 110 1,210

300 100 400

300 100 400

240 65 305

40 65 105

40 70 110

Comments :

40

2007 2008 40 75 115

40 75 115


December 2009

Italy

41


December 2009

ITALY - BICYCLE PRODUCTION (1,000 units) 2000 - 2008 3 500 3 250

3 000 2 650 2 550

2 500

2 600

2 350

2 520 2 400

2 418

2005

2006

2 380

2 000 1 500 1 000 500 0 2000

2001

Year Bicycle Production (x 1,000) Evolution year/year-1 (%)

2002

2000 3,250

2003

2004

2007

2008

2001 2,650

2002 2,350

2003 2,550

2004 2,600

2005 2,400

2006 2,418

2007 2,520

2008 2,380

-18.46

-11.32

8.51

1.96

-7.69

0.75

4.22

-5.56

Comments :

42


December 2009

ITALY - BICYCLE SALES (1,000 units) 2000 - 2008 1 943

2 000 1 800

1 998

1 877 1 722

1 780 1 684

1 666

1 600 1 384

1 400

1 418

1 200 1 000 800 600 400 200 0 2000 Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)

2001

2002

2000 1,722

2003

2004

2005

2006

2007

2008

2001 1,684

2002 1,384

2003 1,418

2004 1,666

2005 1,877

2006 1,943

2007 1,998

2008 1,780

-2.21

-17.81

2.46

17.49

12.67

3.52

2.83

-10.91

Comments : SALES = SALES TO CONSUMERS

43


December 2009

ITALY - BICYCLE SALES (M€) 2000 - 2008 690

700 600 520 478

500 442

400

360

375

331 302

306

2002

2003

300 200 100 0 2000 Year Bicycle Sales (M€) Evolution year/year-1 (%)

2001

2000 520

2004

2005

2006

2007

2008

2001 442

2002 302

2003 306

2004 331

2005 360

2006 375

2007 478

2008 690

-15.00

-31.67

1.32

8.17

8.76

4.17

27.47

84.00

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

44


December 2009

ITALY - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2008 700 610 594

600

575

560

561

560

2003

2004

555

550

559

500 400 300 200 100 0 2000 Year P & A Production (M€)

2001

2002

2005

2006

2008

560

594

575

561

560

555

550

610

559

6.07

-3.20

-2.43

-0.18

-0.89

-0.90

10.91

-8.36

Mostly Racing Bicycle components

45

2004

2007

2001

Comments : VALUES EXCLUDING VAT

2003

2006

2000

Evolution year/year-1 (%)

2002

2005

2007

2008


December 2009

ITALY - BICYCLE EMPLOYMENT 2000 - 2008 7 000 6 200 6 000 5 520 5 080

5 240 5 030

5 000 4 320

4 150 3 900

4 000

3 740

3 000

2 000

1 000

0 2000

2001

2002

2003

2005

4 000

Bicycle Employment

3 000

2004

2 600

3 500

2006

2007

2008

Parts & Accessories Employment 3 600 3 400 3 200 3 200

2 500

2 950 2 120

2 040 2 080 1 880

2 000

3 000 1 920 1 950 1 900

1 840

2 400

2 500

2 200 2 000

2 000

1 500

1 900

1 500 1 000

1 000 500

500 0

0

2000 2001 2002 2003 2004 2005 2006 2007 2008

2000 2001 2002 2003 2004 2005 2006 2007 2008

Year Bicycle Employment P & A Employment Total

2000

2001

2002

2003

2004

2005

2006

2007 2008

2,600 3,600 6,200

2,120 3,400 5,520

1,880 3,200 5,080

2,040 3,200 5,240

2,080 2,950 5,030

1,920 2,400 4,320

1,950 2,200 4,150

1,900 1,840 2,000 1,900 3,900 3,740

Comments :

46


December 2009

The Netherlands

47


December 2009

THE NETHERLANDS - BICYCLE PRODUCTION (1,000 units) 2000 - 2008 1 200

1 159 1 129 1 082 1 046

1 045

1 000 882

894

2004

2005

967

972

2006

2007

2008

800

600

400

200

0 2000

2001

Year Bicycle Production (x 1,000) Evolution year/year-1 (%)

2002

2000 1,159

2003

2001 1,046

2002 1,082

2003 1,045

2004 882

2005 894

2006 967

2007 972

2008 1,129

-9.75

3.44

-3.42

-15.60

1.36

8.17

0.52

16.15

Comments : The production figures are based on the official statistics coming from the yearly inquiry among bicycles manufacturers with more than 20 employees. In that context the total inland production can be raised with approximately 200,000 bicycles manufactured by companies with a lower employment rate.

48


December 2009

THE NETHERLANDS - BICYCLE SALES (1,000 units) 2000 - 2008 1 600

1 517 1 400

1 365

1 400

1 324

1 324

1 388

1 323 1 250

1 239

1 200 1 000 800 600 400 200 0 2000 Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)

2001

2002

2000 1,517

2003

2004

2005

2006

2007

2008

2001 1,365

2002 1,324

2003 1,324

2004 1,250

2005 1,239

2006 1,323

2007 1,400

2008 1,388

-10.02

-3.00

0.00

-5.59

-0.88

6.78

5.82

-0.86

Comments : SALES = SALES TO CONSUMERS From 2004 the sales of E-bikes are recorded in these statistics coming from a share of 2% to 10% in 2008. The share of the city bike is 56%, Hybrid 13%, children bike 14 % and MTB/ATB 3%. The share of the retail trade in the bicycle sales is 81% with an average purchase price of € 790 (total average price is € 688).

49


December 2009

THE NETHERLANDS - BICYCLE SALES (M€) 2000 - 2008 1 000

955

900 800

844 770 730

723

737

2000

2001

2002

737

730

717

2003

2004

2005

2006

2007

700 600 500 400 300 200 100 0

Year Bicycle Sales (M€) Evolution year/year-1 (%)

2000 730

2008

2001 723

2002 737

2003 737

2004 730

2005 717

2006 770

2007 844

2008 955

-0.96

1.94

0.00

-0.95

-1.78

7.39

9.61

24.03

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

50


December 2009

THE NETHERLANDS - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2008 90

90

85

83 80

78

80

80

78

80

80

70 60 50 40 30 20 10 0 2000 Year P & A Production (M€) Evolution year/year-1 (%)

2001

2002

2000 80

2003

2004

2005

2006

2007

2008

2001 83

2002 78

2003 78

2004 80

2005 80

2006 80

2007 85

2008 90

3.75

-6.02

0.00

2.56

0.00

0.00

6.25

5.88

Comments : VALUES EXCLUDING VAT These figures represented the value of the production sales of bicycle parts & accessories to customers (bicycle manufacturers and wholesalers).

51


December 2009

THE NETHERLANDS - BICYCLE EMPLOYMENT 2000 - 2008 2 500 2 264

2 220

2 232

2 232

2 200 2 100 2 000

2 000

1 950

1 950

1 500

1 000

500

0 2000

1 800

2001

2002

2003

2005

2006

2007

2008

Parts & Accessories Employment

700

Bicycle Employment 1 650 1 612 1 6301 630 1 600

614 608 602 602 600 600 600 600 600

1 500

1 600

2004

600 1 400

1 400

1 350 1 350

500

1 200

400

1 000

300

800 600

200

400

100

200

0

0

2000 2001 2002 2003 2004 2005 2006 2007 2008

2000 2001 2002 2003 2004 2005 2006 2007 2008

Year Bicycle Employment P & A Employment Total

2000

2001

2002

2003

2004

2005

2006

2007 2008

1,650 614 2,264

1,612 608 2,220

1,630 602 2,232

1,630 602 2,232

1,600 600 2,200

1,500 600 2,100

1,400 600 2,000

1,350 1,350 600 600 1,950 1,950

Comments : A result of production outsourcing leads to a decrease of inland employment.

52

European Bicycle Market & Industry Profile - 2009  

This document is the first edition of the European Industry & Market Profile, an economic study carried out by COLIBI, the Association of th...

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