Presented DRE#VINCENTbyMORRIS01860044 Prepared for 7918 Camino De Arriba Rancho Santa Fe
no one knows rancho santa
SOLD 15499 PIMLICO CORTE
santa fe like i do
VINCENT DRE# 01860044 | 760.712.6876 | vincent@vincentmorristeam.com
Vincent Morris is North County’s premier real estate agent. Since 2000, Vincent has consistently ranked among the top real estate agents in the nation. His volume and production of over 820 homes brokered has earned him numerous distinguished honors spanning throughout his real estate career. Year after year, Vincent has been voted a ‘Five Star Real Estate Agent” by San Diego Magazine and has ranked among the top 1.5% of agents nationwide in Wall Street Journal & Real Trends Tom Ferry’s The Thousand. Year after year, he has also been voted a ‘Five Star Real Estate Agent” by San Diego Magazine, Google, Yelp & Zillow.
Vincent is known best for his professionalism, attention to detail, and strong negotiating skills which has earned him a five star rating on both Zillow and Yelp. His extensive experience
Vincent’s established 30 year career in sales and marketing includes more than 500 commercial leasing and acquisition transactions, serving as a director of sales and marketing, and as a CEO and President of a successful retail chain with over 94 locations. Vincent’s entrepreneurial background, sales and marketing experience, and his love of working with people led him to his successful real estate career for over 22 years.
and vast market knowledge makes him a powerful negotiator and advocate for his clients. With his experience in North County residential homes sale, luxury fine home sales and new construction markets, Vincent is a valuable advocate for both his clients and agents alike.
vincent@vincentmorristeam.comMORRIS | vincentmorristeam.com
Vincent Morris is a very experienced and truthful agent. He did a phenomenal job in the sale of our home recently. To increase the value of our house, he made several invaluable improvement suggestions. Because I had already moved out the house and live in San Francisco area, he did everything for me: from changing flooring, staging, showing to contract negotiation with the buyers. The results are far better than I expected. I trusted him, relied on him. I would highly recommend Vincent to be your agent.
— Wayne Chapman | SELLER
WORDS FROM
— Benda Yan | SELLER
Vincent is wonderful - honesty, integrity, and intelligence. What a great experience working with him on what for other agents could have been a troublesome property - he sold it within three days of listing (over the top price) and smoothly monitored it thru closing, swiftly returning calls, watching things, never a panic nor a crisis - totally competent and a real pleasure with whom to work. I recommend strongly for a pleasurable and successful experience.
FROM
— Kathleen R. | SELLER
I worked with Vincent Morris long distance over the course of SEVERAL YEARS. He stayed in touch and I told him when we did sell I would use his services. Thank HEAVENS for VINCENT!Our house needed almost $30,000 in updates and repairs. He handled everything within a few short weeks and SOLD the house in 6 days from listing it for considerably more than we had originally discussed.My advice, would be to not trust Vincent and his highly professional team.
— Amanda McBreen | SELLER
of selling our home with Vincent Morris was a great one. The adjectives I would use to describe Vincent are personable, tenacious, patient and always accessible. He made the process as simple as possible as he assisted us with the sale of our property as well as the purchase of our current home. Vincent is simply the best!
TheCLIENTSrecentexperience
GLOBAL CONNECTIONS
This is the Coldwell Banker Global Luxury® program at its essence.
BRAND POWER
When the prestige of the Coldwell Banker® name aligns with the expertise of today’s leading luxury real estate masters and the reach of an international network in 41 countries and territories, the extraordinary is possible.
A LUXURY LEADER MARKETING MASTERS
REPRESENTATIONEXPERIENCED
4,752 closed transactions in 2021 1,000+ agents $3.81 billion closed sales volume in 2021 GUIDING YOU your local experts
experts
Our full range of real estate services includes residential, commercial, mortgage, escrow, relocation, and property management. We are here to help you with all of your real estate needs.
We started 15 years ago in one small office in Bonita. We now have over 1,000 agents and 12 offices across San Diego County, and we’re the fastest-growing franchise within the brand nationwide. We are continually growing and expanding, and our reach is limitless.
YOU HOMe
Coldwell Banker was built on the principles of honesty, integrity and always putting clients first. We changed the industry then and continue to do so today.
Ranking among the top 5 real estate brokerages in San Diego County for units and sales volume*
Diego Business Journal, March 21, 2022 list of largest residential real estate brokerages in San Diego
Our incredible production in us the following recognitions: accolades
Coldwell Banker Chairman’s Circle award, representing the top 11% of affiliates nationwide
The #6 Coldwell Banker affiliate company nationwide
2021 earned
The #1 Coldwell Banker affiliate company in California
115TOPTOP%#1#6*Source:San
A name that commands instant respect and trust the world over
BRAND POWER
*DataanticipatedIntocentury
*Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2020. USD$. Total volume calculated by multiplying the number of buyer and/or seller sides by sales price.
The Homes & Estates publication wins Gold at the 2018 Astra Awards from New Jersey Communications, Advertising and Marketing Association (NJCAMA).
2020202020182017219331906010
A CENTURY OF “FIRSTS”
For the first time, prized estates are marketed through motion-picture technology.
Coldwell Banker Real Estate becomes the first national real estate company to launch a YouTubeTM channel.
2020, we unveiled an exciting change to the Coldwell Banker Global Luxury® program – with the muchanticipated debut of a new look. The redesigned Coldwell Banker Global Luxury® logo elegantly reflects the exceptional nature of the program’s Luxury Property Specialists and that of their distinguished clientele.
Coldwell Banker affiliated agents handled 32,663 transaction sides and, on average, $168.4 million in $1 million+ home sales each day*.
Two visionaries establish Coldwell Banker on the foundation of ethical business practices in the real estate industry, a first for its time.
The Coldwell Banker® brand has always lived on the cutting edge of luxury, cemented by more than a century of innovation. This pioneering spirit can be traced from San Francisco’s Financial District in 1906, to Manhattan’s prestigious Madison Avenue in 1933 as luxury real estate marketing was revolutionized by capturing fine estate homes on film, to our worldwide presence today as a trailblazer in video, mobile, social media and smart-home technology.
A new era of luxury real estate begins with the Coldwell Banker Global Luxury program.
Coldwell Banker Global Luxury launches an elegant new logo and design style.
Crossing
oceans, continents, and language barriers
CONNECTIONSGLOBAL
100,000+ AGENTS 3,000 OFFICES CambodiaBermudaBahamasArubaArgentinaAndorra
POWER IN
The Coldwell Banker® brand is a true global force, with the power to showcase exceptional
CostaChinaChile
LuxembourgJamaicaItalyIrelandIndonesiaIndia
CaymanCanada Islands
CuraçaoRica
GrenadaFranceEnglandEgypt
DominicanCyprus Republic
exceptionalNUMBERSpropertiesandreach
SingaporeSintPortugalNetherlandsMexicoMaltaMaarten
3,000 OFFICES 41 COUNTRIES & TERRITORIES LuxembourgIndonesia
affluent buyers around the world and in dozens of languages.
St.SpainKitts and Nevis TurksTurkeyThailandand Caicos United Arab Emirates United VirginUruguayStatesIslands (British) Virgin Islands (U.S.)
A LEADER IN LUXURY Exceeding expectations and creating exceptional experiences
*Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell $168.4 MILLION in sales each day* (16% year-over-year growth) $1.9 MILLION average salestransactionprice
SUCCESS BY THE
The Luxury Property Specialists aligned with the Coldwell Banker Global Luxury® program expectations and creating exceptional experiences for their discerning clients every
program are masters at their profession, ranking among the best in the world by exceeding every day. In 2020, Coldwell Banker® affiliated agents achieved tremendous results:
Banker franchise system for the calendar year of 2020. USD$. Total volume calculated by multiplying the number of buyer and/or seller sides by sales price. 32,663 SIDES $1 transactionMILLION+sides* $1.9 MILLION rice of $1 MILLION+ transactionTHEsides*
NUMBERS
8 9 STAR ISLAND Miami Beach, Florida | Listed at $80 million
A history of selling distinctive real estate
CHARTWELL MANSION Los Angeles, California | Listed at $195 million
CAROLWOOD DRIVE ESTATE Holmby Hills, California | Listed at $150 million
THE BEVERLY HOUSE Beverly Hills, California | Listed at $135 million
THE BUBBLE PALACE Cannes, France | Listed at $390 million
901 N. ALPINE Beverly Hills, California | Listed at $73 million
2202020192018201720162014021
LANDMARK SALES AND LISTINGS
PLAYBOY MANSION Holmby Hills, California | Private sale
THE MALIBU CASTLE Malibu, California | Listed at $85 million
VILLA SWALETTINA Roquebrune Cap-Martin, France | Listed at $84 million
THE ONE Bel Air, California | Listed at $500 million
PALAZZO D’AMORE Beverly Hills, California | Listed at $195 million
THE MANOR Holmby Hills, California | Sold for $120 million
THE PROMONTORY Beverly Hills, California | Listed at $46.75 million
DEL MAR ESTATE Newport Coast, California | Sold for $61 million
MARKETING PLAN to
Bringing luxury
life with seamless representation
• ColdwellBankerLuxury.com • ColdwellBanker.com • Wall Street Journal • Mansion Global ONLINE PROPERTY DISTRIBUTION* • Robb Report • Realtor.com • JamesEdition • Market Watch • Trulia • Homes.com • Homefinder.com • Listhub websitesGlobal:in • Barron’s • Penta • Unique Homes • Zillow BUYER PROFILE
Utilizing migration, home and demographic data, our CBX Buyer Locator Report is able to provide insights moving into the 92091 zip code, as well as the best zip codes to target in our advertising efforts, based on 92091’s demographics. The results of this analysis indicate that along with advertising to the local San Diego should target the following areas in our marketing strategy: San Marino, Pasadena and Encino. Professional
drone/aerial photography with more than 75 images • Custom drone/aerial, 60-second home feature video • Matterport 3D virtual property tour • Custom 4-page color brochure on hard stock • Multi-page digital property storybook PRE-MARKETING/HOME PREP OUR COST $0$175$295$850$400 * Some websites display properties based on criteria such as price point, type or feature. Not all properties will appear on all sites. ListHub Global applies to properties 7918 Camino De Arriba, Rancho
•
Homefinder.comHomes.comGlobal:90+60countriesintowhoissimilaritiestoDiegoarea,we COST properties priced at $2M and up. Rancho Santa Fe | MARKETING
• 3-day oversized 25+ open house
open house event (promoted with
•
Personally promote listing at local market pitch sessions DIGITAL ADVERTISING/SOCIAL MEDIA
Posts to agent’s social media audience
• San Diego Union-Tribune Beaches & Beyond Magazine — cover property + 2-page feature inside
• San Diego Union-Tribune Hot Property — large spot on CBW back cover ad
• San Diego Union-Tribune Hot Property Open House Directory ad
7918 Camino De Arriba, Rancho DIRECT/EMAIL MARKETING & ADDITIONAL MARKETING
• Inclusion in CBW’s Open House eMagazine
postcards and
•
Digital listing brochure distribution to
agents PRINT ADVERTISING
Optional
• Premier Magazine — full page
• San Diego Union-Tribune Beaches & Beyond Magazine — half page on inside cover spread
social media advertising on
• Dream Homes — featured in 4-page hardcover insert
• Targeted Google, Facebook & Instagram
Email campaign to past clients and contacts
• local
• San Diego Union-Tribune Hot Property — cover property
signs)
• Wall Street Journal/Mansion Global website “Featured Home”
• Inclusion in CBW’s monthly Home Simplicity and Luxury Living eMagazines
•
LaunchLaunchLaunch & Nov OngoingLaunchLaunch
1,000 CBW agents to send to their client lists 1,000 CBW agents to send to their client lists 20,000-40,000 impressions 20,000-40,000 impressions 20,000-40,000 impressions 12.000 agents
REACH
LaunchTBDLaunch$0$1,750$0
1,300 contacts 4,500 homes 45-60 agents per city
DATEOUR COST Nov
CIRCULATION
DATEOUR COST REACH
$135-$194$275$600$285$1,500$800$2,400
Launch &
LaunchTBDMonthly & weekly LaunchWeekly & Nov Launch
Rancho Santa Fe | MARKETING
DATEOUR COST $650$78$0$350-$550$0$0permonth
30,00025,00015,000 print/93,500 digital 30,000 print/93,500 digital 360,000360,000360,000
The Coldwell Banker Global Luxury® program offers an impressive global stage property specialists are truly borderless and come armed with a complete audience at all times, no matter where
360 O MARKETING
MARKETING APPROACH
stage from which to showcase your home. Coldwell Banker Global Luxury complete suite of tools designed to share the beauty of your home with an affluent where they happen to be in the world.
Single-propertywebsite
Our goal is to reach the largest pool of potential buyers for your property, a multi-faceted marketing approach that
through
“Exclusive Look” platform for showcasing your property to CB agents in the local area and across the country photography
Digitalstorybookproperty
Just Listed postcards and social media
MULTI-FACETED PROPERTY
Professional
Onlinepostsexposure hundreds of real estate websites
reports
BeforeAfter
Live
photography and Matterport
Seller
Targeted online advertising utilizing our exclusive Buyer Locator report update showing online activity and virtual staging
PROPERTY MARKETING
Print advertising
property, thereby maximizing your selling price. To accomplish this, we utilize that maximizes exposure for your home.
storybookproperty
Monthly Circulation:
online exposure your property will bring your property to the attention
14,000+
STRATEGIC ADVERTISING
throughoutzonesSanDiego SUNDAY JUNE6,2021 METRO SDUNIONTRIBUNE.COM/REALESTATE Open Sun. 3p.m. age Opportun y rp gA pect yH y’ for for
DREAM MAGAZINEHOMES
To complement the extensive of affluent
Print distribution reaches the million-dollar home buyer market in upscale San Diego neighborhoods; each issue is also distributed in Beverly Hills Circulation: in all
SUNDAYUNION-TRIBUNE’SREALESTATE Sunday
300,000+ Runs
Monthly Print Circulation: 30,000+ Monthly Digital Circulation: 25,000
BEACHES & BEYOND (formerly Coastal Magazine)
will receive, we leverage relationships with print media partners to buyers in the San Diego market and beyond.
Monthly Circulation: 25,000
PREMIER MAGAZINE
Circulation includes 4,000 copies distributed in Los Angeles, Orange County, Temecula and Palm Springs
Targets San Diego’s most affluent coastal (and some inland) residents
ADVERTISING PARTNERS
HOMES & ESTATES
Quarterly Print Circulation: 125,000 | Quarterly Digital Circulation: 100,000+
This proprietary publication of the Coldwell Banker Global Luxury® program is distributed four times a year and paired with two leading publications: Unique Homes and The Wall Street Journal. With every issue, your ad reaches affluent buyers in top high-net-worth ZIP codes across the U.S. and in more than 50 countries around the world through a comprehensive distribution strategy.
Finding a discerning buyer for a one-of-a-kind property takes ingenuity — and an expert mastered the art of digital marketing, ensuring your property is seen by the widest possible will enjoy immediate syndication through a comprehensive network of prominent real estate UniqueHomes.com and international
EXPANSIVE ONLINE
* Mansion Global, Barron’s, Penta and MarketWatch display at $1M+ only. ListHub Global displays properties
Coldwell Banker automatically listings to hundreds of web partners, the real estate industry’s most
coldwellbankerluxury.com
Coldwell Banker Global Luxury® program has possible audience of qualified buyers. Luxury properties that are marketed through the program estate websites, including WSJ.com, NYTimes.com, JamesEdition.com, RobbReport.com, international websites through ListHub Global.
coldwellbankerluxury.com automatically ONLINEpropertiespartners,syndicatesincludingmostvisitedsites.displaypropertiespricedpricedat$2.5M+only.SYNDICATIONexpertcommandoftoday’sonlinearena.The
92+ PORTALS 60+ COUNTRIES 161.37 MIL POTENTIALLIONBUYERS 16 TRANSLATIONSLANGUAGE ELITE INTERNATIONAL
The Coldwell Banker Global Luxury® program has partnered with real estate websites to maximize the
INTERNATIONAL SYNDICATION
with some of the world’s most exclusive and high-performance global exposure of your luxury home.
ListHub Global automatically publishes $2 million+ property listings to leading real estate sites around the world, such as China’s Anjuke, the United Kingdom’s Properstar UK, and India’s 99acres.
THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK
COLDWELLBANKERLUXURY.COMglobe2
• One in 10 visitors to the Coldwell Banker Global Luxury website is international1
• Mobile-friendly, optimized for use on all devices
The Coldwell Banker Global Luxury® website connects an affluent audience to some of the world’s lifestyle search allows potential buyers to select properties according to their passions. Multiple language experience. A built-in referral network for Luxury Property Specialists’ exclusive use
1. Google Analytics 2020.
• 25,000+ luxury property listings around the
2020. 2. Collabra 2020.
• $43 billion+ in listing dollar volume2
• Opportunities to host high-resolution photography, 3-D videos, home tours, content, floor plans, and more. The listings include a beautifully developed digital marketing package and can be “followed” by other agents, increasing visibility.
COLDWELLBANKERLUXURY.COMworld’sfinesthomes.Fromgolfcourseproperties to wine country estates, the website’s cutting-edge language translations and currency conversion tools allow international buyers to tailor their user use links us to other high-end real estate professionals locally and around the world.
The Coldwell Banker Global Luxury® blog offers an international of some of today’s leading voices,
1. Google Analytics GLOBALCOLDWELL2020.LUXURY
THOUSAND+ AFFLUENT SUBSCRIBERS TO GLOBAL LUXURY CURATED NEWSLETTER 2 style through the eyes voices, visionaries, and style-setters.
250
2020. 2. Zeta 2020. COLDWELLLUXURYBANKERBLOGinternationallookintoluxuryand
THOUSAND+ PAGE VIEWS IN 2020 1
100
The Coldwell Banker® brand has long regarded mobile marketing as the future of luxury. designed to give us the ability to respond immediately to online leads
MOBILEmobile.MARKETING
All Coldwell Banker websites feature responsive design, fully optimized for
Coldwell Banker Mobile
Delivers rich media and video integration, attracting affluent buyers seeking exceptional properties.
MARKETINGluxury.Expertiseinthemobile
space has led to the creation of a unique suite of products leads and maintain relationships with affluent clients who are on the go.
1. Source: Instagram, 2. Source: Facebook, 3. SOCIALSource:The social media landscape is yet another global stage where the beauty of your home may be the Coldwell Banker Global Luxury® banner are among the most widely used sites today, 100 MILLION+ Lifetime video views 166 MILLION Impressions
Source: Twitter,
4. Source: Facebook, YouTubeTM MEDIA
Link clicks from social to a ColdwellwebsiteBanker
4.8 MILLION Engagements 6.3 MILLION
be put on display. Powered by a dedicated and expert social content team, the networks under today, delivering a unique perspective on fine living and fine homes all over the world.
BUYERCOLDWELLLOCATOR
The Coldwell Banker Buyer Locator is an integral part of our technology suite, intended is located within. Big data and demographics power this cutting-edge tool that It also provides insight into how to target those
• Average family size
• Homes with children
LOCATORBANKERTOOLintendedtoprovidemarketresearch
• Average household income
information about the zip code your property enables us to determine where likely buyers for your property are coming from. those buyers and strategically market the property.
• Median mortgage debt
• Median age
• Median commute time
• Average education level
COLDWELL
• Increase in resident’s income
Created in conjunction with experts from Facebook, Social Ad Engine allows us to generate and Instagram. The platform also provides in-depth analytics and
619.123.4567 Each Office Is Independently Owned And Operated. JaneAgentHomes.net619.123.4567DRE#01234567 Jane Agent 1234 Address Avenue, San Diego, CA SOCIAL AD
generate quality traffic for your property through custom, targeted campaigns on Facebook and reporting to keep you informed of your property’s exposure.
AD ENGINE
Coldwell Banker’s Exclusive Look is a powerful platform for agents to share listings with be shared with all agents in Coldwell Banker West for a specified time period before Banker nationwide network one business
EXCLUSIVE
EXCLUSIVE LOOK
with other CB agents before being placed in the MLS. Private, exclusive listings can before the property hits the MLS. Sneak Peek listings can be shared with the Coldwell business day before they hit the MLS.
WEALTH
The Coldwell Banker Global Luxury® program enables us to identify and target the right affluent access to the largest database of high-net-worth individuals in existence, elevating direct interests, the precise audience of affluent buyers most
affluentENGINEclientelefor
your exceptional home. Our partnership with WealthEngine gives us marketing for luxury properties to a new level. By curating the data based on lifestyle and most likely to purchase your home can be targeted.
“We used RealVitalize to restore this seller’s home. We cleaned, painted, installed new floors, updated the kitchen and bathrooms, landscaped and staged. When we listed, we received multiple offers and were under contract in 5 days. I sold this home at 30% more than my client’s previous list price with a prior agent. The seller was thrilled!”
And much more!
REALVITALIZE:NOTHING
*Based on program data from
With a home in top condition, maximize your selling price — with no payment until closing.
With a home in top condition, you can maximize your selling price. The to prep your home for sale. We cover your up-front costs and get paid markups. The results speak for themselves — on average,
• Staging
Use the RealVitalize program to help with:
• Cleaning
• Electrical
The RealVitalizeSM program helps with home improvements and repairs to prep your home for sale. We cover your up-front costs and get paid back when your home sells. No hidden fees, interest charges or markups. The results are remarkable – on average, RealVitalize properties sell at or above list price
Use the program to help with: after
• Plumbing
Handyman Services
• Room Renovations
To learn more, visit realvitalize.com.
CleaningFlooringRoomStagingPaintingRenovationsandCarpentry
Landscaping/CurbPlumbingElectrical Appeal
• Landscaping/Curb Appeal
Fix it Up with Nothing Up front
Katherine B., Agent, Topanga, CA before
• And much more!
• Handyman Services
*Based on program data from Aug. 2019-Jan. 2021.
• Painting
• Flooring and Carpentry
“We used RealVitalize to restore this seller’s home. We cleaned, painted, installed new floors, updated the kitchen and bathrooms, landscaped and staged. When we listed, we received multiple offers and were under contract in 5 days. I sold this home at 30% more than my client’s previous list price with a prior agent. The seller was thrilled!”
- Katherine B., Agent, Topanga, CA
After
The RealVitalizeSM program helps with home improvements and repairs paid back when your home sells. No hidden fees, interest charges or average, RealVitalize properties sell at or above list price.*
FIX IT UP WITH UP FRONT
from Aug. 2019-Jan. 2021.
Before
COMPARABLEHOMESALES
EVALUATIONMARKET
MARKET EVALUATION
If the asking price of a property increases beyond fair market value, the pool of potential buyers decreases the number of showings and the percentage of qualified buyers viewing your home.
10% marketovervalue Fairvaluemarket 10% marketundervalue 60%80%40%20%
PERCENTAGE OF THE MARKET THE PROPERTY APPEALS TO marketovervalue
The best price obtainable for your home will ultimately be determined by the dynamics of the market, including factors such as:
1. Location 2. Buyer Demand 3. Financing
15%
©2022 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. DRE #01481919