3337-39 Adams St - Vincent Morris Marketing Plan

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MARKETING PLAN

Bringing luxury to life with seamless representation

BUYER PROFILE

Utilizing migration, home and demographic data, our CBX Buyer Locator Report is able to provide insights moving into the 92008 zip code, as well as the best zip codes to target in our advertising efforts, based on 92008’s demographics. The results of this analysis indicate that along with advertising to the local San Diego should target the following areas in our marketing strategy: Culver City, Claremont and Torrance.

3337-39 Adams Street, Carlsbad • ColdwellBankerLuxury.com • ColdwellBanker.com • Wall Street Journal • Mansion Global • Robb Report ONLINE PROPERTY DISTRIBUTION* • Realtor.com • JamesEdition • Market Watch • Barron’s • Penta • Listhub Global: websites in • Unique Homes • Zillow • Trulia • Homes.com • Homefinder.com
* Some websites display properties based on criteria
price
will
properties • Professional
Custom
Multi-page
• Property
PRE-MARKETING/HOME PREP OUR COST $400 $850 $295
such as
point, type or feature. Not all properties
appear on all sites. ListHub Global applies to
drone/aerial photography with more than 75 images •
drone/aerial, 60-second home feature video • Matterport 3D virtual property tour • Custom 2-page color brochure on hard stock •
digital property storybook
staging (if needed)
$175 $0 TBD

Carlsbad | MARKETING

COST

Global: 90+ 60 countries

into who is similarities to Diego area, we properties priced at $2M and up.

PRINT ADVERTISING

• Dream Homes — 4-page hardcover insert

• Dream Homes — half page on back cover

• Premier Magazine — full page

• San Diego Union-Tribune Beaches & Beyond Magazine — cover property + 2-page feature inside

• San Diego Union-Tribune Hot Property — cover property

• San Diego Union-Tribune Hot Property — large spot on CBW back cover ad

• San Diego Union-Tribune Hot Property Open House Directory ad

DIGITAL ADVERTISING/SOCIAL MEDIA

• Inclusion in CBW’s monthly Home Simplicity and Luxury Living eMagazines

• Targeted social media advertising on Google, Facebook & Instagram

• Posts to agent’s social media audience

• Wall Street Journal/Mansion Global website “Featured Home”

• Digital listing brochure distribution to local agents

DIRECT/EMAIL MARKETING & ADDITIONAL MARKETING

• Email campaign to past clients and contacts

• Optional 3-day open house event (promoted with oversized postcards and 25+ open house signs)

• Personally promote listing at local market pitch sessions

3337-39 Adams Street, Carlsbad

Carlsbad | MARKETING

DATE OUR COST

$2,400 $450 $800 $1,500 $600 $275 $135-$194

January January January Launch Launch Launch Launch

CIRCULATION

15,000 15,000 25,000 30,000 print/93,500 digital 360,000 360,000 360,000

DATE OUR COST

$0 $350-$550 $0 $78 per month $650

Monthly Launch Weekly January Launch

REACH

1,000 CBW agents to send to their client lists 20,000-40,000 impressions 20,000-40,000 impressions 20,000-40,000 impressions 12.000 agents

DATE OUR COST REACH

$0 $1,750 $0

Launch TBD Launch

1,300 contacts 4,500 homes 45-60 agents per city

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