When the prestige of the Coldwell Banker® name aligns with the expertise of today’s leading luxury real estate masters and the reach of an international network in 40 countries and territories*, the extraordinary is possible.
BRAND POWER
GLOBAL CONNECTIONS
A LUXURY LEADER
MARKETING MASTERS
MARKET EVALUATION
This is the Coldwell Banker Global Luxury® program at its essence.
*As of 12/31/2023.
Melina Rissone has more than earned her reputation as one of San Diego’s most skilled and trustworthy real estate brokers. Since 2005 she has been selling properties, and earning prestigious awards along the way. Her following of loyal clientele is a testament to the level of dedication she puts forth in every transaction she oversees. Partnering with Melina gives clients a competitive edge when it comes to accomplishing their real estate goals. Her recognitions exemplify that she is hardworking and a strong negotiator, while her certifications showcase that she is committed to staying up to date on market trends and helping those going through life’s toughest transitions.
RECOGNITIONS:
• Top 3% of Coldwell Banker sales professionals worldwide, 2021
• Top 4% in sales in San Diego County of all sales professionals, 2021
CERTIFICATIONS
• CARTUS NETWORK INVENTORY SPECIALIST AND CARTUS NETWORK MARKETING SPECIALIST SINCE 2015. With market-leading expertise and continuous training through this award-winning program, agents sell homes faster than the national average. Our agent’s local market expertise is demonstrated by an average Broker’s Market Analysis (BMA) variance of 3.85% last year. This means more accurate pricing, shorter marketing times, and higher amended sale rates when working with our firms.
• COLDWELL BANKER GLOBAL LUXURY AND INSTITUTE OF LUXURY HOME MARKETING CERTIFIED.
• Awarded the Coldwell Banker President’s Elite Award
• RCS-D (REAL ESTATE COLLABORATION SPECIALIST FOR DIVORCE) DESIGNATION. This designation provides the mastery and due diligence a Realtor needs to competently represent divorcing clients with their real estate.
• SRES (SENIORS REAL ESTATE SPECIALIST) CERTIFICATION. This certifies that a Realtor has demonstrated the necessary knowledge and expertise to counsel clients age 50+ through major financial and lifestyle transitions such as relocating, refinancing, planning their retirement or selling the family home.
I interviewed three realtors when considering to sell my home. Melina was by far the most communicative and consistent. Her work ethic and communication remained strong throughout the home selling process. She provided me with perspective and insight into how to prepare the house for sale, pricing, and requests from the buyer--all while respecting my ultimate autonomy to make the decision. I appreciated her frank insight and professional demeanor. The steps she took to help coordinate inspections before selling really helped too. Her ability to read the market still astounds me. The final sale price was well above my expectations and hopes! She’s truly an advocate for her clients and knows her trade!.
Selling or buying a home is a stressful and intimidating process, but selling AND buying a home at the same time is even more challenging!
My wife and I were looking to move closer to our kids and granddaughter. So, when we finally decided to make the commitment, we had to find someone who was experienced and an expert in the field. Melina Rissone made all the difference for us! She was able to help us sell our home and purchase another in one seamless transition. We were concerned that our home wouldn’t be able to sell for what we were looking for, so we met with her to discuss the best approach to selling our home. She spent hours with us answering our questions, and providing objective market data
on homes in our area. The next week Melina held and open house, and in that same week we had multiple offers. She kept all the potential buyers informed that there were offers in progress, which resulted in us getting our asking price, and getting under contract sooner than expected. “
“Always cheerful and optimistic! She did whatever she could to ensure we got what we wanted and made home buying a smooth painless process!
““Earlier this year, hired Melina to represent me as a seller. The entire 30-day process was almost flawless. The reason I hired her was her expertise and experience. She was usually (and surprisingly) quick to respond to all my messages and offered a slightly different approach to listing my property. It worked. We received multiple offers and all parties were satisfied in the end. There is no reason not to hire Melina to represent you as a seller. She’s also professional and always has a cooperative and positive attitude.
“Your overall professionalism, high standard of customer service and most importantly your understanding of my needs made my overall experience delightful!
2,642 Units sold in 2023
1,000+ agents $2.45 billion closed sales volume in 2023
Coldwell Banker West was built on the principles of honesty, integrity and always putting clients first. We started in 2007 with one small office in Bonita. We now have over 1,000 agents and 12 offices across San Diego County, and we’re the fastest-growing franchise within the Coldwell Banker brand nationwide. We are continually growing and expanding, and our reach is limitless. Our full range of real estate services includes residential, commercial, mortgage, escrow and relocation. We are here to help you with all of your real estate needs.
Our incredible production in 2023 earned us the following recognitions:
Ranked among the top 5 real estate brokerages in San Diego County for units and sales volume*
Coldwell Banker Chairman’s Circle award, representing the top 7% of affiliates nationwide
The #1 Coldwell Banker affiliate company in California
The #6 Coldwell Banker affiliate company nationwide for GCI
Ranked among RealTrends 500 top brokerages nationwide for transaction sides and sales volume
*Source: TrendGraphix. Data as of April 2024 and includes reported activity from all residential real estate brokerages in San Diego County for 01/01/23-12/31/23.
A name that commands instant respect and trust the world over
Continuing a legacy established by the Coldwell Banker® brand, the Coldwell Banker Global Luxury® program sets the gold standard for modern luxury real estate marketing. Through the decades, the brand has continually exhibited the true spirit of innovation. From San Francisco’s Financial District in 1906, to Manhattan’s prestigious Madison Avenue in 1933 when luxury real estate marketing was revolutionized by capturing fine estate homes on film, to a worldwide presence today with an ever-evolving technology portfolio and bespoke marketing services.
An elegantly reimagined Coldwell Banker Global Luxury logo made its much-celebrated debut in 2020 — effectively reflecting the exceptional nature of the Luxury Property Specialist network as well as our distinguished clientele. Always looking ahead, the program continues to provide representation that crosses oceans, continents and language barriers, backed by the power of a heritage that spans generations of excellence.
Two visionaries establish Coldwell Banker on the foundation of ethical business practices in the real estate industry, a first for its time.
For the first time, prized estates are marketed through motion-picture technology.
Coldwell Banker Real Estate becomes the first national real estate company to launch a YouTubeTM channel.
A new era of luxury real estate begins with the Coldwell Banker Global Luxury program.
The Homes & Estates publication wins Gold at the 2018 Astra Awards from New Jersey Communications, Advertising and Marketing Association (NJCAMA).
Coldwell Banker Global Luxury launches an elegant new logo and design style.
The “Craftsmanship” campaign showcases the exclusive Global Luxury certification process as well as the expertise of the program’s esteemed Luxury Property Specialists.
Coldwell Banker Global Luxury hosts Engage, a first-of-its-kind Global Luxury Summit exclusive to Luxury Property Specialists.
An invaluable relationship with WealthEngine® is further refined to provide Luxury Property Specialists with exclusive access to targeted, high-net-worth prospect lists.
Crossing oceans, continents, and language barriers
The Coldwell Banker® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world.
Through a franchise network located in 40 countries and territories*, we offer unmatched services in their local languages.
Bermuda
British
100,000 AGENTS*
40 COUNTRIES & TERRITORIES*
*As of 12/31/2023.
Exceeding expectations and creating exceptional experiences
The Luxury Property Specialists aligned with the Coldwell Banker Global Luxury® program are masters at their profession, ranking among the best in the world by exceeding expectations and creating exceptional experiences for their discerning clients every day. In 2023, Coldwell Banker® affiliated agents achieved tremendous results:
39,339 SIDES $1 MILLION+ transaction sides*
Bringing luxury to life with seamless representation
The Coldwell Banker Global Luxury® program offers an impressive global stage from which to showcase your home. Coldwell Banker Global Luxury property specialists are truly borderless and come armed with a complete suite of tools designed to share the beauty of your home with an affluent audience at all times, no matter where they happen to be in the world.
Our goal is to reach the largest pool of potential buyers for your property, thereby maximizing your selling price. To accomplish this, we utilize a multi-faceted marketing approach that maximizes exposure for your home.
“Exclusive Look” platform for showcasing your property to CB agents in the local area and across the country
To complement the extensive online exposure your property will receive, we leverage relationships with print media partners to bring your property to the attention of affluent buyers in the San Diego market and beyond.
DREAM HOMES MAGAZINE
Monthly Circulation: 20,000
Print distribution reaches the million-dollar home buyer market in upscale San Diego neighborhoods; each issue is also distributed in Beverly Hills
PREMIER MAGAZINE
Monthly Circulation: 25,000
Circulation includes 3,000 copies distributed in Los Angeles, Orange County, Temecula and Palm Springs
BEACHES & BEYOND (formerly Coastal Magazine)
Monthly Print Circulation: 30,000
Monthly Digital Circulation: 78,500
Targets San Diego’s most affluent coastal (and some inland) residents
UNION-TRIBUNE’S SUNDAY REAL ESTATE
Sunday Circulation: 132,000+
Runs in all zones throughout San Diego
HOMES & ESTATES
Quarterly Print Circulation: 115,000 | Quarterly Digital Circulation: 100,000+
This proprietary publication of the Coldwell Banker Global Luxury® program is distributed four times a year and paired with two leading publications: Unique Homes and The Wall Street Journal. Homes & Estates offers stories of lifestyle inspiration in a range of luxury pursuits, including real estate, architecture, design, art, fashion, culture and travel.
Finding a discerning buyer for a one-of-a-kind property takes ingenuity — and an expert command of today’s online arena. The Coldwell Banker Global Luxury® program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ.com, JamesEdition.com, RobbReport.com, UniqueHomes.com and international websites through ListHub Global*.
Coldwell Banker automatically syndicates listings to the real estate industry’s most visited websites. *MarketWatch,
The Coldwell Banker Global Luxury® program has joined forces with some of the world’s most exclusive and high-performance real estate syndication websites to maximize the global exposure of your luxury home.
91+ PORTALS
50+ COUNTRIES
255.56 MIL LION POTENTIAL BUYERS*
THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK
ListHub Global automatically publishes $2 million+ property listings to leading real estate sites around the world, such as China’s Anjuke, the United Kingdom’s Properstar UK, and India’s 99acres.
*Number provided is an approximation due to frequent changes to the syndication.
The Coldwell Banker Global Luxury® website — featuring a dynamic, responsive listing and profile experience — connects an affluent audience to some of the world’s finest homes. From golf course properties to wine country estates, the website’s cutting-edge lifestyle search allows potential buyers to select properties according to their passions. Engaging editorial content is crafted and curated for the site’s discerning audience. Multiple language translations and currency conversion tools also allow international buyers to tailor their user experience. Further, a built-in referral network for Luxury Property Specialists’ exclusive use links me to other high-end real estate professionals locally and around the world.
For the discerning consumer, the Coldwell Banker Global Luxury blog offers an exclusive glimpse into the world of luxury real estate, with curated content that provides insights and inspiration. From breathtaking homes in sought-after destinations to unparalleled amenities and lifestyle offerings, coldwellbankerluxury.com/editorial showcases the epitome of luxury living.
The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under the Coldwell Banker Global Luxury® banner are among the most widely used sites today, delivering a unique perspective on fine living and fine homes all over the world. Coldwell Banker® social media channels saw impressive numbers in 2023:
Coldwell Banker’s Exclusive Look is a powerful platform for agents to share listings with other CB agents before being placed in the MLS. Private, exclusive listings can be shared with all agents in Coldwell Banker West for a specified time period before the property hits the MLS. Sneak Peek listings can be shared with the Coldwell Banker nationwide network one business day before they hit the MLS.
The Coldwell Banker Global Luxury® program enables us to identify and target the right affluent clientele for your exceptional home. Our relationship with WealthEngine® gives us access to the largest database of high-net-worth individuals in existence, elevating direct marketing for some of the most exclusive properties to a new level. By curating the data based on lifestyle, interest and net worth, the precise audience of affluent buyers most likely to purchase your home can be targeted.
With a home in top condition, you can maximize your selling price. Coldwell Banker® can help you make the needed improvements and repairs to prep your home for sale with no upfront costs using the RealVitalize® program. There are no hidden fees or interest and you don’t have to pay until your property sells*.
it Up with Nothing Up front
The best price obtainable for your home will ultimately be determined by the dynamics of the market, including factors such as:
1. Location
2. Buyer Demand
3. Financing
If the asking price of a property increases beyond fair market value, the pool of potential buyers decreases the number of showings and the percentage of qualified buyers viewing your home.
OF THE MARKET THE PROPERTY APPEALS TO
