tell me about your home
What has been your favorite feature about this home?
What has been your least favorite feature about this home?
Do you anticipate any challenges selling your home?
What are you looking for in an agent?
How soon do you need to move?
What has been your favorite feature about this neighborhood?
What has been your least favorite feature about this neighborhood?
What attracted you to buy this home?
While working with a Realtor previously, in what areas were you most pleased?
...which areas were you most disappointed?
Why are you selling?
About
Melina Rissone
Melina Rissone has more than earned her reputation as one of San Diego’s most skilled and trustworthy real estate brokers. Since 2005 she has been purchasing properties, and earning prestigious awards along the way. Her following of loyal clientele is a testament to the level of dedication she puts forth in every transaction she oversees.
Partnering with Melina gives clients a competitive edge when it comes to accomplishing their real estate goals. Her recognitions exemplify that she is hardworking and a strong negotiator, while her designations showcase that she is committed to staying up to date on market trends and helping those going through life’s toughest transitions.
top 3% of Coldwell Banker sales professionals worldwide, 2021. TOP 4% IN SALES IN SAN DIEGO COUNTY OF ALL SALES PROFESSIONALS, 2021.
AWARDED THE COLDWELL BANKER PRESIDENT’S ELITE AWARD.
Passionate about real estate and its possibilities, Melina specializes and is certified in the following:
Relocation Specialist – San Diego
With years of experience helping clients relocate to and from San Diego, Melina has the expertise needed to make moving smoother. She combines in-depth local market knowledge with proven pricing and marketing strategies to help homes sell quickly, at the right price. Her clients benefit from timely market insights and a seamless transition to their next chapter.
Coldwell Banker Global Luxury and Institute of Luxury Home Marketing Certified.
RCS-D (Real Estate Collaboration Specialist for Divorce) Designation
This designation is for real estate professionals trained to guide clients through complex divorcerelated property decisions. It equips agents to work alongside attorneys and financial experts, maintain neutrality, and help both parties avoid missteps that could harm their legal or financial standing. RCS-D agents help ensure a fair and smooth transition during a difficult time.
SRES (Senior Real Estate Specialist)
This certifies that a Realtor has demonstrated the necessary knowledge and expertise to counsel clients age 50+ through major financial and lifestyle transitions such as relocating, refinancing, planning their retirement, or selling the family home.
Certified Senior Advisor (CSA)
This certification reflects Melina’s deep understanding of the aging process and dedication to helping seniors. CSAs meet high ethical standards and are committed to ensuring seniors’ needs are respected and protected.
Whether clients aim to purchase the home of their dreams, sell a property, or make an investment for their future, Melina’s market expertise, proven foresight, and meticulous planning ensure a successful endeavor every time. Melina is bilingual in both English and German.
DRE# 01498140 | (619) 678-1350 | Melina@MelinaRissone.com | www.MelinaRissone.com
why work with Melina
You’ll have me, an expert, to guide you through the process and the demanding market we are in.
My mission is to save you time and frustration while doing everything I can to put as much money in your pocket as possible while providing an easy, wonderful, and painless home selling experience.
Get objective information and give market opinion.
Benefit from our negotiating experience.
I will work hard to sell your home for top dollar in the shortest amount of time.
integrity service results
I am true to my word and am not afraid to have tough and honest conversations.
I listen to my clients’ needs and always communicate. After all, communication is key.
Constantly achieving outstanding results for my sellers.
Who You Work With Matters
Testimonials
My wife and I bought a new house—51 years ago. We found that we needed to sell our house and move to a retirement community. We were extremely fortunate that Melina Rissone was recommended to us. She came to our home, checked it out, and went away to do her research and calculations. Before long she came up with a price range for our approval. It was well beyond our expectations, but she assured us that the place would sell quickly. She put the house on the market on a Wednesday. She arranged a showing the following Sunday. A man who looked on Sunday came back and bought on Monday. Melina and her crew took us through all the paperwork and held our hands while smoothing out the inevitable little glitches. She coordinated our move with the other parties. She was marvelous. Her standard fee was more than worth the effort and expertise that she put forth for us. We strongly recommend Melina for your real estate needs.
Mike Ma rget | Seller | San Diego, CA
Selling or buying a home is a stressful. When we decided to make the commitment, we knew an expert, such as Melina, would make all the difference. She was able to help us sell our home and purchase another in one seamless transition. We were concerned that our home wouldn’t be able to sell for what we were looking for, so we met with her to discuss the best approach to selling our home. She spent hours with us answering questions, and providing objective market data on homes in our area. Melina held and open house, and in that same week we had multiple offers and sold above price.
Dan Smith | Seller | Chula Vista, CA
This is why we do what we do. Read below about our past client’s experiences when working with us. These are the kind of results you can expect when using us to list your home.
I interviewed three realtors when considering to sell my home. Melina was by far the most communicative and consistent. Her work ethic and communication remained strong throughout the home selling process. She provided me with perspective and insight into how to prepare the house for sale, pricing, and requests from the buyer--all while respecting my ultimate autonomy to make the decision. I appreciated her frank insight and professional demeanor. The steps she took to help coordinate inspections before selling really helped too. Her ability to read the market still astounds.
Lizzie S. | Seller | S an Diego, CA
Melina is meticulous in her work ethic. She was quick to understand and identify my needs while being careful and considerate of some details in my life. Outside of the educational videos, she goes above and beyond to make certain you are comfortable with your decision. She also followed up soon after. That was another plus. Thank you Melina!
Juan C. | Buyer | San Diego, CA
Melina and her staff are professional, courteous and extremely knowledgeable. Melina provided excellent communication each step of the way. I’d highly recommend Melina and her team if buying or selling.
Aviv L. | san diego, CA
Great trustworthy people to do business with.
Ma rcus L. | San Diego, CA
PROVEN. POWERFUL. PERSONAL.
Selling your home is a big deal. The company that helps you should be, too. For 117 years, Coldwell Banker® has been one of the world’s best known and trusted names in real estate, giving you advantages other companies can’t. This is a brand committed to empowering agents like me with the innovative technology, strategic marketing and powerful network I need to market your home in the best possible way.
I will guide you every step of the way – making sure you know what to expect, answering your questions and helping you determine the right price to attract buyers and sell your home quickly.
Working with a Coldwell Banker Realtor®
Not all real estate agents are REALTORS®
REALTOR® is a registered trademark that identifies a real estate agent who is a member of the National Association of REALTORS® and subscribes to its strict code of ethics.
An expert to guide you through the process
Buying or selling a home requires disclosure forms, inspection reports, mortgage documents, insurance policies, deeds, and multi-page settlement statements. A knowledgeable expert will help you prepare the best deal and avoid delays or costly mistakes.
Objective information & opinions
REALTORS® can provide local community information on utilities, zoning, schools, and more. They will also be able to provide objective information about each property.
Finding the best property available
Sometimes the property you are seeking is available but not actively advertised, and it will take some investigation by your REALTOR® to find all available properties.
The benefit of negotiation experience
There are many negotiating factors, such as financing, terms, date of possession, and inclusion or exclusion of repairs, furnishings, etc. Plus, the purchase agreement should provide a period of time for you to complete appropriate property inspections and investigations before you are bound to complete the purchase. Your agent can advise you which investigations and inspections are recommended or required.
Real estate has its own language
If you don’t know a CMA from a PUD, you can understand why it’s important to work with a professional who is immersed in the industry and knows the language.
REALTORS® have done it before
Most people buy and sell only a few homes in a lifetime, usually with quite a few years in between. Even if you’ve done it before, laws and regulations change. REALTORS®, on the other hand, handle real estate transactions constantly. Having an expert on your side is critical.
Buying and selling is emotional
A home often symbolizes family and security — it’s not just four walls and a roof. Because of this, home buying and selling can be an emotional undertaking. Having a concerned but objective third party helps you stay focused on both the emotional and financial issues important to you.
Ethical treatment
Every REALTOR® makes a commitment to adhere to a strict Code of Ethics, which is based on professionalism and protection of the public. As a client, you can expect honest and ethical treatment in all transaction-related matters.
1,000+ agents
3,174 Units sold in 2022
$2.86 billion closed sales volume in 2022
Coldwell Banker West was built on the principles of honesty, integrity and always putting clients first. We started over 15 years ago in one small office in Bonita. We now have over 1,000 agents and 12 offices across San Diego County, and we’re the fastest-growing franchise within the Coldwell Banker brand nationwide. We are continually growing and expanding, and our reach is limitless.
Our full range of real estate services includes residential, commercial, mortgage, escrow and relocation. We are here to help you with all of your real estate needs.
Our incredible production in 2022 earned us the following recognitions: accolades
TOP 5
TOP 500 TOP 10% #1 #7
Ranked among the top 5 real estate brokerages in San Diego County for units and sales volume*
Coldwell Banker Chairman’s Circle award, representing the top 10% of affiliates nationwide
The #1 Coldwell Banker affiliate company in California
The #7 Coldwell Banker affiliate company nationwide
Ranked among RealTrends 500 top brokerages nationwide for transaction sides and sales volume
*Source: San Diego Business Journal, March 2023 list of largest residential real estate brokerages in San Diego
GLOBAL REACH
Through my affiliation with the Coldwell Banker® brand, I have access to a national and global network of well-connected real estate agents, allowing me to capture more leads and sell your home faster.
Wherever your home’s buyer might be, we’re there, too.
100,000+ AGENTS 40 COUNTRIES AND TERRITORIES
Andorra
Argentina
Aruba
Bahamas
Bermuda
British Virgin Islands
Cambodia
Canada
Cayman
Islands
Chile
Costa Rica
Curaçao
Cyprus
Dominica
Dominican
Republic
Egypt
England
France
Grenada
India
Indonesia
Ireland
Italy
Jamaica
Luxembourg
Malta
Mexico
Monaco
Netherlands
Paraguay
Portugal
Sint Maarten
Spain
St. Kitts/Nevis
Turkey
Turks & Caicos
United Arab
Emirates
United States
Uruguay
U.S. Virgin Islands
BRAND ONLINE*
Home buyers are online, and more consumers visit a Coldwell Banker® digital platform than any other national real estate brand.
Source: Comscore 2022 Media Trends Site visits to Coldwell Banker websites 184.2M*
*Reflects total website visits for 2022.
strategic marketing
Great marketing isn’t just about waiting for a buyer to come your way — it’s active promotion that targets likely buyers where they are, whether that’s online, around town or across the country.
Multi-faceted PROPERTY MARKETING
Our goal is to reach the largest pool of potential buyers for your property, thereby maximizing your selling price. To accomplish this, we utilize a multi-faceted marketing approach that maximizes exposure for your home.
Just Listed postcards, flyers, and social media posts
Professional photography and Matterport
Live and virtual staging Before After
Professional Photography AND Matterport
If a picture is worth a thousand words, then beautiful high-quality photography could be worth thousands of dollars when selling your home. I’ll make your property look its very best, thanks to professional photography that encourages buyers who are browsing online to slow down and take notice.
SINGLE-PROPERTY WEBSITES
Show buyers your home is worth the investment with a single-property website. Unlike listing sites where your home is forced to compete for attention with similar properties, ads, and other distractions, a single-property website keeps the focus on your home. I will promote this unique site to potential buyers throughout the property marketing campaign and on social media.
SOCIAL MEDIA
Today’s buyers are active on social media, which is why I’ll heavily promote your property on social to generate buzz and attract the attention of potential buyers.
EMAIL MARKETING
My property announcements will reach a targeted segment of my exclusive email list and is an easy, yet effective, way to connect with buyers, agents, and their networks.
BROKER OPEN HOUSE
One of the most powerful ways to debut your home is by hosting a broker’s open house, where I invite my network of real estate industry contacts to tour your property. The sooner other brokers and agents know about your home, the sooner they can match it to their current buyers. It’s word-of-mouth marketing at its best.
Digital Storybooks
Digital storybooks are an impressive way to showcase your home’s unique selling points. Filled with photography and capable of including embedded video and Matterport, a digital storybook gives potential buyers a complete feel for the property.
Postcards
& flyers
When paired with digital marketing, postcards and flyers serve to set your listing apart and are an effective add-on for directly connecting with buyers in your area. It’s also a resourceful way to tap into your neighbors’ networks — creating an opportunity for them to notify their family and friends who are looking for a home.
Print And Digital Publications
To complement the online exposure your property will receive, we leverage relationships with print media partners to bring your home to the attention of buyers in the San Diego market and beyond. We also create our own monthly eMagazine called Home Simplicity which features all of our active inventory. This digital publication is sent by our sales associates to their clients and spheres of influence to further expand the exposure of your property to potential buyers.
Monitoring Online Visibility
Tracking the exposure of your property online is essential to understanding how it is being received by potential buyers. Our powerful data reports include the number of listing views and the geographical distribution of viewers, including city, state and country of origin. This insight can also be used to direct other marketing efforts to reach the ideal audience for your property.
Selling Your Home: Price it competitively
Pricing your home competitively may seem counterintuitive when trying to receive the best offer on your home — most sellers think that they should price their home over market value to leave room for negotiation. However, when they do this, it makes the demand less for this home (meaning little to no negotiations.) See the chart below for more details.
A house that’s priced lower could generate higher interest and demand. This means there will be more people interested, and thus more room for negotiations. Buyers will bid against each other, which will result in the potential sales price going up.
Advice from Realtor.com: “Aim to price your property at or just slightly below the going rate. Today’s buyers are highly informed, so if they sense they’re getting a deal, they’re likely to bid up a property that’s slightly underpriced, especially in areas with low inventory.”
While we’ll work together to set your home’s asking price, the buyer will set the sales price. If you price your home too high, you’ll miss out on potential buyers. Pricing your property at fair market value, from the start, will generate the most activity from real estate agents and home buyers. The price must attract enough attention to result in showings and offers.
MAXIMIZE YOUR SELLING PRICE
Coldwell Banker® can help you make the needed improvements and repairs to prep your home for sale with no upfront costs using the RealVitalize® program. There are no hidden fees or interest and you don’t have to pay until your property sells*.
HOW IT WORKS
1. We’ll work together to decide which home improvement projects will increase your home’s value the most and set an estimated budget for the work.
2. I’ll enroll your home in the RealVitalize program and get you connected to a dedicated Angi Project Consultant who will source and schedule local vendors from Angi’s network of trusted service professionals.
3. Once you approve the estimates, local top-rated professionals implement your home improvements. Home projects and services are backed by the Angi Happiness Guarantee. If you’re not satisfied with your home project or service, Angi will work to make it right.
4. I list your home. You don’t pay anything back until closing*.
Popular Projects
Cleaning
Curb appeal
Electrical upgrades
Flooring and carpentry
Handyman services
Landscaping
Moving and storage
Painting
Plumbing
Room renovations
Staging
Terms and conditions apply. Execution of program agreement is required. Results not guaranteed. *Seller must pay for work upon whichever comes first: closing, listing no longer being in effect, or 12 months after completion of first job. If settlement proceeds are insufficient to cover the RealVitalize project costs, seller must pay the balance within 15 days after closing.
STEP BY STEP
Selling a home is a complicated process, but I will guide you through it every step of the way.
Step 1 –
Pricing
• Prepare a comparative market analysis (CMA)
• Review market conditions
• Review other homes on the market
• Discuss your home-sale goals
• Determine the optimal listing price
Step 2 –
Preparing
• Remove clutter and organize
• Clean and make repairs
• Stage your home for sale
• Consider a home protection plan
• Complete listing documents and disclosures
Step
3 – Marketing
• Install yard sign
• Promote your home on the MLS
• Syndicate your home’s listing to real estate websites
• Respond to online buyer inquiries
• Arrange showings
• Hold open house
• Communicate feedback
• Market your property via email, direct mail and social media
• Provide market updates
Step 4 –
Closing
• Evaluate offers and negotiate best price and terms
• Facilitate inspections
• Coordinate closing date, time, location and contacts
• Monitor buyer financing and home appraisal
• Follow up on details
• Review closing statement
• Close the sale
• Provide copies of all closing documents
