Listing your Home with Melina Rissone

LISTING YOUR HOME WITH

SRES, RCS-D , DRE #01498140

619.865.6017 melina@melinarissone.com

MELINA RISSONE

tell me about your home

What has been your favorite feature about this home?

What has been your least favorite feature about this home?

Do you anticipate any challenges selling your home?

What are you looking for in an agent?

How soon do you need to move?

What has been your favorite about this neighborhood?

What has been your least favorite about this neighborhood?

What drew you to buy this home?

While working with a Realtor previously, in what areas were you most pleased? ...which areas were you most disappointed?

Why are you selling?

MELINA RISSONE

About

Melina Rissone

Having sold properties for more than 17 years and earned various prestigious awards throughout the course of her career, Melina Rissone has more than earned her reputation as one of San Diego's most skilled and trustworthy real estate brokers. Her following of loyal clientele is a testament to the level of dedication she puts forth in every transaction she oversees. Hardworking, attentive to detail, and a strong negotiator when it comes to the financial aspect of buying or selling a home, Melina gives clients a competitive edge when it comes to accomplishing their goals in the best and most lucrative manner. top 3% of Coldwell Banker sales professionals worldwide, 2021.

She has been awarded the Coldwell Banker President’s Elite Award.

Top 4% in sales in San Diego County of all sales professionals, 2021

Passionate about Real Estate and its possibilities, Melina specializes and is certified in the following: Cartus Network Inventory Specialist and Cartus Network Marketing Specialist since 2015.

With market-leading expertise and continuous training through this award-winning program, agents sell homes faster than the national average. Our agents local market expertise is demonstrated by an average Broker's Market Analysis (BMA) variance of 3.85% last year. This means more accurate pricing, shorter marketing times, and higher amended sale rates when working with our firms.

RCS-D Designation, a Real Estate Collaboration Specialist for Divorce.

This designation provides the mastery and due diligence a Realtor needs to competently represent divorcing clients with their real estate.

Coldwell Banker Global Luxury and Institute of Luxury Home Marketing certified.

SRES Certification thru NAR is a Seniors Real Estate Specialist certification.

Melina has demonstrated the necessary knowledge and expertise to counsel clients age 50+ through major financial and lifestyle transitions in relocating, refinancing, planning their retirement or selling the family home.

Whether clients aim to purchase the home of their dreams, sell a property, or make an investment for their future, Melina's market expertise, proven foresight and meticulous planning strategy ensure a successful endeavor each and every time. Melina is bilingual in English and German.

MELINA RISSONE

why work with

Melina

You’ll have me, an expert, to guide you through the process and the demanding market we are in.

My mission is to save you time and frustration while doing everything I can to put as much money in your pocket as possible while providing an easy, wonderful, and painless home selling experience.

Get objective information and give market opinion.

Benefit from our negotiating experience.

I will work hard to sell your home for top dollar in the shortest amount of time.

integrity

service

results

I am true to my word and am not afraid to have tough and honest conversations.

I listen to my clients’ needs and always communicate. After all, communication is key.

Constantly achieving outstanding results for my sellers.

Who You Work With Matters

MELINA RISSONE

Testimonials My wife and I bought a new house—51 years ago. We found that we needed to sell our house and move to a retirement community. We were extremely fortunate that Melina Rissone was recommended to us. She came to our home, checked it out, and went away to do her research and calculations. Before long she came up with a price range for our approval.

It was well beyond our expectations, but she assured us that the place would sell quickly. She put the house on the market on a Wednesday.

She arranged a showing the following Sunday.

A man who looked on Sunday came back and bought on Monday. Melina and her crew took us through all the paperwork and held our hands while smoothing out the inevitable little glitches.

She coordinated our move with the other parties.

She was marvelous. Her standard fee was more than worth the effort and expertise that she put forth for us. We strongly recommend Melina for your real estate needs.

Mike Marget | Seller | San Diego, CA

Selling or buying a home is a stressful. When we decided to make the commitment, we knew an expert, such as Melina, would make all the difference. She was able to help us sell our home and purchase another in one seamless transition. We were concerned that our home wouldn’t be able to sell for what we were looking for, so we met with her to discuss the best approach to selling our home. She spent hours with us answering questions, and providing objective market data on homes in our area. Melina held and open house, and in that same week we had multiple offers and sold above price.

Dan Smith | Seller | Chula Vista, CA

This is why we do what we do. Read below about our past client’s experiences when working with us. These are the kind of results you can expect when using us to list your home.

I interviewed three realtors when considering to sell my home. Melina was by far the most communicative and consistent. Her work ethic and communication remained strong throughout the home selling process. She provided me with perspective and insight into how to prepare the house for sale, pricing, and requests from the buyer--all while respecting my ultimate autonomy to make the decision. I appreciated her frank insight and professional demeanor. The steps she took to help coordinate inspections before selling really helped too. Her ability to read the market still astounds.

Lizzie S. | Seller | San Diego, CA

Melina is meticulous in her work ethic. She was quick to understand and identify my needs while being careful and considerate of some details in my life. Outside of the educational videos, she goes above and beyond to make certain you are comfortable with your decision.

She also followed up soon after. That was another plus. Thank you Melina!

Juan C. | Buyer | San Diego, CA

Melina and her staff are professional, courteous and extremely knowledgeable.

Melina provided excellent communication each step of the way. I’d highly recommend Melina and her team if buying or selling.

Aviv L. | san diego, CA

Great trustworthy people to do business with.

Marcus L. | San Diego, CA

MELINA RISSONE

PROVEN. POWERFUL. PERSONAL. Selling your home is a big deal. The company that helps you should be, too. For 117 years, Coldwell Banker® has been one of the world’s best known and trusted names in real estate, giving you advantages other companies can’t. This is a brand committed to empowering agents like me with the innovative technology, strategic marketing and powerful network I need to market your home in the best possible way.

I will guide you every step of the way – making sure you know what to expect, answering your questions and helping you determine the right price to attract buyers and sell your home quickly.

Working with a Coldwell Banker Realtor® Not all real estate agents are REALTORS® REALTOR® is a registered trademark that identifies a real estate agent who is a member of the National Association of REALTORS® and subscribes to its strict code of ethics.

Real estate has its own language If you don’t know a CMA from a PUD, you can understand why it’s important to work with a professional who is immersed in the industry and knows the language.

An expert to guide you through the process Buying or selling a home requires disclosure forms, inspection reports, mortgage documents, insurance policies, deeds, and multi-page settlement statements. A knowledgeable expert will help you prepare the best deal and avoid delays or costly mistakes.

REALTORS® have done it before Most people buy and sell only a few homes in a lifetime, usually with quite a few years in between. Even if you’ve done it before, laws and regulations change. REALTORS®, on the other hand, handle real estate transactions constantly.

Having an expert on your side is critical.

Objective information & opinions REALTORS® can provide local community information on utilities, zoning, schools, and more. They will also be able to provide objective information about each property.

Buying and selling is emotional A home often symbolizes family and security — it’s not just four walls and a roof. Because of this, home buying and selling can be an emotional undertaking. Having a concerned but objective third party helps you stay focused on both the emotional and financial issues important to you.

Finding the best property available Sometimes the property you are seeking is available but not actively advertised, and it will take some investigation by your REALTOR® to find all available properties.

The benefit of negotiation experience There are many negotiating factors, such as financing, terms, date of possession, and inclusion or exclusion of repairs, furnishings, etc.

Plus, the purchase agreement should provide a period of time for you to complete appropriate property inspections and investigations before you are bound to complete the purchase. Your agent can advise you which investigations and inspections are recommended or required.

Ethical treatment Every REALTOR® makes a commitment to adhere to a strict Code of Ethics, which is based on professionalism and protection of the public.

As a client, you can expect honest and ethical treatment in all transaction-related matters.

yo u r lo c a l e x p e r t s

1,000+ agents

3,174

Units sold in 2022

$2.86 billion closed sales volume in 2022

Coldwell Banker West was built on the principles of honesty, integrity and always putting clients first. We started over 15 years ago in one small office in Bonita. We now have over 1,000 agents and 12 offices across San Diego County, and we’re the fastest-growing franchise within the Coldwell Banker brand nationwide. We are continually growing and expanding, and our reach is limitless.

Our full range of real estate services includes residential, commercial, mortgage, escrow and relocation. We are here to help you with all of your real estate needs.

GUIDING YOU HOMe

accolades Our incredible production in 2022 earned us the following recognitions:

TOP

5

Ranked among the top 5 real estate brokerages in San Diego County for units and sales volume*

TOP Coldwell Banker Chairman’s Circle representing the top 10% % award, of affiliates nationwide

10

1 # 7 #

TOP

500

The #1 Coldwell Banker affiliate company in California

The #7 Coldwell Banker affiliate company nationwide Ranked among RealTrends 500 top brokerages nationwide for transaction sides and sales volume

*Source: San Diego Business Journal, March 2023 list of largest residential real estate brokerages in San Diego

GLOBAL REACH Through my affiliation with the Coldwell Banker® brand, I have access to a national and global network of well-connected real estate agents, allowing me to capture more leads and sell your home faster.

Wherever your home’s buyer might be, we’re there, too.

100,000+

40

AGENTS

COUNTRIES AND TERRITORIES

Andorra

Costa Rica

Indonesia

Portugal

Argentina

Curaçao

Ireland

Sint Maarten

Aruba

Cyprus

Italy

Spain

Bahamas

Dominica

Jamaica

St. Kitts/Nevis

Bermuda

Dominican Republic

Luxembourg

Turkey

British Virgin Islands

Egypt

Malta

Turks & Caicos

Cambodia

England

Mexico

United Arab Emirates

Canada

France

Monaco

United States

Cayman Islands

Grenada

Netherlands

Uruguay

Chile

India

Paraguay

U.S. Virgin Islands

THE #1 MOST-VISITED RESIDENTIAL REAL ESTATE BRAND ONLINE* Home buyers are online, and more consumers visit a Coldwell Banker® digital platform than any other national real estate brand.

184.2M* Site visits to Coldwell Banker websites *Reflects total website visits for 2022.

Source: Comscore 2022 Media Trends

Coldwell Banker

RE/MAX

Compass

Century 21

Keller Williams

eXp Realty

184.2M

132.7M

39.6M

26.2M

23.0M

11.8M

strategic marketing Great marketing isn’t just about waiting for a buyer to come your way — it’s active promotion that targets likely buyers where they are, whether that’s online, around town or across the country.

Multi-faceted PROPERTY MARKETING Our goal is to reach the largest pool of potential buyers for your property, thereby maximizing your selling price. To accomplish this, we utilize a multi-faceted marketing approach that maximizes exposure for your home.

Before

After

Professional photography and Matterport

Live and virtual staging

Just Listed postcards, flyers, and social media posts

SUNDAY

METRO • SDUNIONTRIBUNE.COM/REALESTATE

JUNE 6, 2021

Open Sun. 12-3 p.m.

Dente, Molly Haines McKay Del Cerro Retreat - Adrienne Berkshire Hathaway HomeServices California Properties

Exceeding All Expectations -

Ria Scoma & Trudy Kranz Whitney Pacific Sotheby’s International Realty

Rare Coronado Village Opportunity - Elaina Nieman / Redfin Corp.

Cliff May Hacienda - Janna Hernholm / Pacific Sotheby’s International Realty See Pages 2 and 3 for more information on these properties

Digital property storybook

Print advertising

Multi-faceted PROPERTY MARKETING

Seller update reports showing online activity

Single-property website

Home Simplicity eMagazine

“Exclusive Look” platform for showcasing your property to CB agents in the local area and across the country

COLDWELLBANKER.COM Online exposure through hundreds of real estate websites

Professional Photography AND Matterport If a picture is worth a thousand words, then beautiful high-quality photography could be worth thousands of dollars when selling your home. I’ll make your property look its very best, thanks to professional photography that encourages buyers who are browsing online to slow down and take notice.

online exposure My comprehensive online marketing strategy includes detailing your property’s critical selling points and posting multiple photos on the most-visited real estate websites in the world. The result? Your home gets showcased on hundreds of sites — putting it in front of potential buyers everywhere.

COLDWELLBANKER.COM HOMEFINDER.COM HOMES.COM HOTPADS.COM REALTOR.COM TRULIA.COM ZILLOW.COM

SINGLE-PROPERTY WEBSITES Show buyers your home is worth the investment with a single-property website. Unlike listing sites where your home is forced to compete for attention with similar properties, ads, and other distractions, a single-property website keeps the focus on your home. I will promote this unique site to potential buyers throughout the property marketing campaign and on social media.

SOCIAL MEDIA Today’s buyers are active on social media, which is why I’ll heavily promote your property on social to generate buzz and attract the attention of potential buyers.

EMAIL MARKETING My property announcements will reach a targeted segment of my exclusive email list and is an easy, yet effective, way to connect with buyers, agents, and their networks.

BROKER OPEN HOUSE One of the most powerful ways to debut your home is by hosting a broker’s open house, where I invite my network of real estate industry contacts to tour your property. The sooner other brokers and agents know about your home, the sooner they can match it to their current buyers. It’s word-of-mouth marketing at its best.

Digital Storybooks Digital storybooks are an impressive way to showcase your home’s unique selling points. Filled with photography and capable of including embedded video and Matterport, a digital storybook gives potential buyers a complete feel for the property.

Postcards & flyers When paired with digital marketing, postcards and flyers serve to set your listing apart and are an effective add-on for directly connecting with buyers in your area. It’s also a resourceful way to tap into your neighbors’ networks — creating an opportunity for them to notify their family and friends who are looking for a home.

Print And Digital Publications To complement the online exposure your property will receive, we leverage relationships with print media partners to bring your home to the attention of buyers in the San Diego market and beyond. We also create our own monthly eMagazine called Home Simplicity which features all of our active inventory. This digital publication is sent by our sales associates to their clients and spheres of influence to further expand the exposure of your property to potential buyers.

/REALESTATE

METRO • SDUNIONTRIBUNE.COM SUNDAY

JUNE 6, 2021

Open Sun. 12-3 p.m.

cold wellb anker Open Sunday, 1-4pm 3826 Browning Street

Adrienne Dente, Molly Haines McKay California Properties Del Cerro Retreat - Berkshire Hathaway HomeServices

POINT LOMA | $1,600,0

00

Custom-built home, 4 bedrooms, 3 baths, 2300 ESF with cul-de-sac location, views 2-car attached garage.

Quiet and oversized lot. Spacious room. Kitchen with breakfast living room and formal dining nook which opens to the back yard, deck and family room.

Tami Fuller, 619.980.8 264 | DRE# 01000767

Open Sunday, 10am-1pm 2064 Kettner Blvd #38

Rare Coronado Village Opportun

westh omes .com

421 Krista Court | Open

Sun 1-4pm

ity - Elaina Nieman / Redfin Corp.

DOWNTOWN | $689,000

This impressive loft has it all — the convenien t Little Italy location, contempo architecture, a sleek interior, and one of the rary best water views in the HOA allows short-term building. rentals - call for details!

VA approved!

Darren Schneider, 619.987.3 113 | DRE# 01241609

CHULA VISTA | $875,000 Enjoy an open and bright home with vaulted ceilings and many windows to capture the natural light.

Nice u-shape kitchen and dual-sided fireplace.

The backyard is private and low-maintanence.

Gaby Barreiro 619.520.0670 | DRE# 01826445

4368 Temecula Street #301

| Open Sun 12-3pm

Open Sunday, 1-4pm 4110 Louisiana Street

Exceeding All Expectations -

Ria Scoma & Trudy Kranz Whitney Pacific Sotheby’s International Realty

BAY PARK | $629,000

This top-floor 2-bedroom , 2-bath corner unit offers a full-sized washer/dr updated primary bathroom, yer, views of Mission Bay, and 2 parking spaces. features pool and spa, Complex BBQ area & elevators.

Darren Schneider, 619.987.3 113 | DRE# 01241609

OCEAN BEACH | $549,000 This adorable 2BR/1BA top-floor corner unit is as cute as a button! Features include remodeled kitchen, updated bathroom, vinyl plank floors, and more.

Located near the beach, restaurants, and shopping.

Catrina Russell Realty Hernholm / Pacific Sotheby’s International 619.226.BUYS (2897) | DRE# Janna Hacienda May 01229742 Cliff See Pages 2 and 3 for more information

Coming Soon!

SANTALUZ | $5,749,0

00

Santaluz single-story custom home with rare double Architect Scott Grunst ocean and golf course view! designed this beautiful updated home with bedrooms, state-of-the-art 3 ensuite theater and multi-purp ose casita. This home has it all!

Gloria Silveyra-Shepard, 619.417.5564 | DRE# 01040966

on these properties

428 Kurdson Way | Open

Sun 11am-2pm

NORTH PARK | $1,195,0

00 Sleek and contemporary rowhome with 2 bedrooms southern exposure with , 2 baths, 1705 square panoramic views! Attached feet, 2-car garage, large bedrooms huge terrace & a central North Park location. , Darren Schneider, 619.987.3 113 | DRE# 01241609

CORONADO | PRICE

UPON REQUEST

Rarely available and fully turn-key four-plex apartment to the beach in the heart building, just three blocks of Coronado's charming Village! The list of upgrades this revenue generating asset is too long to list. on

©2023 Coldwell Banker Jim Nelson, 619.415.5 Real Estate LLC. All Rights 574 | DRE# 01852936 Reserved. Coldwell Banker® Coldwell Banker Real Estate and the Coldwell Banker LLC fully supports the principles of the Fair Housing Logo are registered service marks owned Act and the Equal Opportunity Act. Each office is independently by Coldwell Banker Real Estate LLC. owned and operated. DRE #01481919

SPRING VALLEY | $825,000 Beautiful 2-story home.

New interior paint, new carpet in all bedrooms , hardwood floors, and dualpane windows. The entertaine r's kitchen features an open and airy floor plan.

Convenient location.

Rose Tausaga 619.764.2365 | DRE# 01987052

LA MESA | $550,000 - $575,000 Tastefully appointed and updated La Mesa townhouse with attached 2-car garage.

Contemporary remodeled kitchen, large primary bedroom with walk-in closet, and 2-story vaulted ceiling in the living room.

Liz Biala 619.997.6036 | DRE# 01404922

Monitoring Online Visibility Tracking the exposure of your property online is essential to understanding how it is being received by potential buyers. Our powerful data reports include the number of listing views and the geographical distribution of viewers, including city, state and country of origin. This insight can also be used to direct other marketing efforts to reach the ideal audience for your property.

Your Home’s TRUE Value With my comparative market analysis (CMA), I’ll develop a competitive pricing strategy that signals your home’s value and generates buyer excitement.

Selling Your Home: Price it competitively Pricing your home competitively may seem counterintuitive when trying to receive the best offer on your home — most sellers think that they should price their home over market value to leave room for negotiation. However, when they do this, it makes the demand less for this home (meaning little to no negotiations.) See the chart below for more details.

A house that’s priced lower could generate higher interest and demand. This means there will be more people interested, and thus more room for negotiations. Buyers will bid against each other, which will result in the potential sales price going up.

Advice from Realtor.com: “Aim to price your property at or just slightly below the going rate.

Today’s buyers are highly informed, so if they sense they’re getting a deal, they’re likely to bid up a property that’s slightly underpriced, especially in areas with low inventory.”

While we’ll work together to set your home’s asking price, the buyer will set the sales price.

If you price your home too high, you’ll miss out on potential buyers. Pricing your property at fair market value, from the start, will generate the most activity from real estate agents and home buyers. The price must attract enough attention to result in showings and offers.

IF THE ASKING PRICE IS: 15% Over Market Value

10% Over Market Value

5% Over Market Value

Current Market Value

THE PROPERTY APPEALS TO: 20% of Buyers

30% of Buyers

50% of Buyers

95% of Buyers

MAXIMIZE YOUR SELLING PRICE Coldwell Banker® can help you make the needed improvements and repairs to prep your home for sale with no upfront costs using the RealVitalize® program. There are no hidden fees or interest and you don’t have to pay until your property sells*.

HOW IT WORKS

Popular Projects

1. We’ll work together to decide which home improvement

Cleaning Curb appeal Electrical upgrades Flooring and carpentry Handyman services Landscaping Moving and storage Painting Plumbing Room renovations Staging

projects will increase your home’s value the most and set an estimated budget for the work.

2. I’ll enroll your home in the RealVitalize program and get you connected to a dedicated Angi Project Consultant who will source and schedule local vendors from Angi’s network of trusted service professionals.

3. Once you approve the estimates, local top-rated professionals implement your home improvements. Home projects and services are backed by the Angi Happiness Guarantee. If you’re not satisfied with your home project or service, Angi will work to make it right.

4. I list your home. You don’t pay anything back until closing*.

Terms and conditions apply. Execution of program agreement is required. Results not guaranteed. *Seller must pay for work upon whichever comes first: closing, listing no longer being in effect, or 12 months after completion of first job.

If settlement proceeds are insufficient to cover the RealVitalize project costs, seller must pay the balance within 15 days after closing.

Before

After

STEP BY STEP Selling a home is a complicated process, but I will guide you through it every step of the way.

Step 1 – Pricing

Step 2 – Preparing

•

Prepare a comparative market analysis (CMA)

•

Remove clutter and organize

•

Clean and make repairs

•

Review market conditions

•

Stage your home for sale

•

Review other homes on the market

•

Consider a home protection plan

•

Discuss your home-sale goals

•

•

Determine the optimal listing price

Complete listing documents and disclosures

Step 3 – Marketing

Step 4 – Closing

•

Install yard sign

•

•

Promote your home on the MLS

Evaluate offers and negotiate best price and terms

•

Syndicate your home’s listing to real estate websites

•

Facilitate inspections

•

Coordinate closing date, time, location and contacts

•

Monitor buyer financing and home appraisal

•

Respond to online buyer inquiries

•

Arrange showings

•

Hold open house

•

Follow up on details

•

Communicate feedback

•

Review closing statement

•

Market your property via email, direct mail and social media

•

Close the sale

•

Provide market updates

•

Provide copies of all closing documents

Thank you!

SRES, RCS-D , DRE #01498140

619.865.6017 | melina@melinarissone.com

©2023 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. DRE #01481919 MELINA RISSONE