Presented by KATHY HERINGTON DRE# 01816194
REPRESENTATIONEXPERIENCED
Kathy loves design and helping her clients get their ready, utilizing her certification in Feng Shui to assist Kathy is also an Architectural Specialist and has Banker’s coveted Global Luxury certification. She offering excellent customer service for her clients, selling or purchasing a lot, a single-family home, beach bungalow, an oceanfront dream home or
DRE# 01816194 | 760.213.9198 | KathyHerington1@gmail.com
Kathy has the drive, determination, and strong negotiation takes to get deals done for her clients. She knows selling a home is one of the biggest decisions clients
Kathy Herington
Kathy’s knowledge of real estate grew from an early learned about home construction from her grandfather, a carpenter and built beach homes in the North was inspired by her grandmother’s love of real estate open houses, walking lots and drawing floor plans grandmother always said, “People multiply...land of life’s greatest achievements to own a piece of American dream.”
KathyHerington1@gmail.com | www.kathyherington.com
and that by listening and understanding their wants, needs and goals, she is able to offer them professional guidance throughout the entire buying or selling process. She believes that communication, presentation and paying close attention to details makes all the difference throughout a transaction and continues to exceed the expectations of her clients.
Raised in San Diego’s beautiful North County, Kathy has the extra edge of local knowledge and expertise needed for specializing in areas from the Ranch to the Coast, from La Jolla to Del Mar, Solana Beach, Cardiff By The Sea, Encinitas, Leucadia and Carlsbad, spanning to the inland areas of Carmel Valley, La Costa, Olivenhain and Rancho Santa Fe.
early age as she grandfather, who was County. She also estate when visiting plans together. Her multiply...land doesn’t. It’s one of land and live the their homes market assist in the process. has earned Coldwell She specializes in clients, whether they are home, a 2-4 unit property, a or a luxury negotiationestate.skills it knows that buying or clients will ever make,
Known for her commitment to client satisfaction and passion for the real estate business, she is consistently praised for her work ethic and integrity. The level of support that she provides for her clients has set a benchmark of excellence in the real estate profession. When selecting Kathy to buy or sell your home, you can rest assured you’ve chosen the right agent to represent you!
PAST SALES 7804 CAMINO DE ARRIBA RANCHO SANTA FE (CIELO) $2,700,000 2932 CAMINO DEL MAR DEL $16,500,000MAR 3180 RANCHO18031WILDFLOWEROLIVENHAIN$3,500,000PUNTASANTA$2,300,000
SALES 7933 PROSPECT PLACE LA $4,300,000JOLLA WILDFLOWEROLIVENHAINSUMMIT$3,500,000PUNTADELNORTESANTAFE(CIELO)$2,300,000 16727 VIA LAGO AZUL RANCHO SANTA$5,200,000RANCHFE/FAIRBANKS
PAST SALES 16511 DOWN MEMORY LANE RANCHO SANTA FE RANCHO14814$1,700,000(CROSBY)ELSENTIDOSANTAFE$2,995,000 654 SOLANAGLENMONT$2,200,000 5005 RANCHORANCHO$5,300,000
SALES 7688 NORTHERN LIGHTS $3,295,000SANTALUZ$2,200,000GLENMONTBEACHVERDE $5,300,000PACIFICATRAIL 2610 INYAHA LANE LA $3,050,000JOLLA
PAST SALES 251-253 LOLITA - 2-4 UNIT ENCINITAS (MOONLIGHT BEACH) $1,296,000 8237 TOP O’ THE MORNING RANCHO SANTA FE $2,025,000(CROSBY) 5206 ENCINITASRANCHORANCHO$2,631,500425PESCADO(NORTH$1,014,000
SALES 418 SYLVIA STREET ENCINITAS (MOONLIGHT BEACH) $1,249,000 VERDE $2,631,500PACIFICATRAILPESCADO(NORTHSHORE)$1,014,000 127-129 WEST JASON ST - 2-4 LEUCADIAUNITBEACH$1,350,000
PAST SALES RANCH VIEW ENCINITAS2202OLIVENHAINTERRACE(LAND)$1,225,000MOUNTAINVISTA(RANCHVIEWESTATES)$1,662,500 2276 ST. TROPEZ DEL $1,169,000MAR 6550RANCHOPASEO$5,000,00045
SALES 3180 WILDFLOWER SUMMIT ENCINITAS$660,000(LAND) TROPEZ $5,000,00045$1,169,000(RIVIERA)PLACEPASEODELICIASSANTAFE 15522 CHURCHILL DOWNS RANCHO SANTA FE $2,775,000
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— Dr.Tarik Ackad
WORDS
FROM
“
Trisha and I would like to tell you how pleased we were with your help in getting our home in Rancho Santa Fe SOLD! It takes tremendous dedication to get the job done in a challenging market and you did just that. We really appreciated your attention to details, positive attitude and professionalism.
For the record, Kathy is the finest of integrity and she loves what she a hard sell. A rare breed indeed and Kathy, you remind me of the energizer battery keeps on running and running professionalism and upbeat enthusiasm sold even in a very challenging market!
— Tim & Trisha K.
Kathy, I want to especially thank you for having been the BEST realtor I ever had, having bought & sold 7 homes in my lifetime. You stood out as being the exemplary in every respect. Your tenacity, pleasant demeanor, your relationships with other realtors, not to mention your most positive interactions with me….to mention a few, earned you in my book Realtor of the decade! I cannot praise you enough your professionalism, dedication and hard work. I would recommend you to any buyer or seller! My sincere thanks for a job excellently performed! “
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Our purchase with Kathy was one experienced. Not only does Kathy process expertise, she is responsive highly recommend Kathy for all of “
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Thank you Thank you Thank you! I want to Thank you for handling the sale of our Encinitas property and for keeping us closely updated, coordinating all the details and answering any questions or concerns we had. We really appreciate how smoothly the entire process went, thank you so much for all of your time and work, if we know of anyone who’s looking to buy or sell, your name will be on the top of the list!
Kathy Herington is an amazing real estate agent and an advocate for her clients. She is knowledgeable, dedicated, personable, proactive, innovative, and determined. She advised and advocated for us at every point in the sale of our old home and the purchase of our new one! She provided insights on negotiation strategies, home inspections, offers, etc. and saved us thousands of dollars! I am quite convinced that we could not have made the deal without her. I couldn’t recommend her more highly!
— Tina Nelson
— Randy & Sherri L.
— Rhonda Panciro
finest real estate agent in San Diego! Full she does. Brilliant, tenacious but never and highly recommended.
— Bonnie Robinson
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one of the best that we have ever Kathy excel in market knowledge and responsive and pleasant to work with. I would of your real estate needs!
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— Hadi Sarosadat
FROM CLIENTS
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energizer commercial, where the running tirelessly! Thank you for your enthusiasm and helping us get our home market!
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Kathy, we are so fortunate that we had you as our representative, during the sale of our Encinitas home. Thank you again for your kindness, and for all the work you did for us!
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— Dr. & Mrs. Daniel Nolan
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Kathy has represented me in a me buy a lot where I built a home she helped me buy a lot to build home! Her work ethic and local you, Kathy, for all your hard work!
We wanted to take a moment and let you know how much we appreciate all the effort you put in to assisting us with the sale of our Encinitas beach home and bringing us a full price offer! You are a true professional, you handled everything beautifully and made the process pleasant for us. You took care of things efficiently and professionally and we appreciated knowing you would always follow through. You met and exceeded our expectations and we are sincerely grateful. To find someone to work with who is efficient as well as gracious is rare.
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— Betty Larsen
Kathy Herington was absolutely negotiated well and was very professional, to deal with both in person and recommend her.
WORDS FROM
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amazing person to deal with. She professional, courteous and wonderful over the phone. We would highly
— ERM Development West Corp
— Frank Sterling
— Steve Prybil
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Kathy found and showed us a number of homes, helped us with securing financing, closing escrow on our ocean front in La Jolla and recommending an excellent contractor for repair and remodeling. We could not have had a better agent; I cannot offer a higher recommendation!
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— Bill G.
FROM CLIENTS
We were very impressed with Kathy, she really went the extra mile in showing us around, we purchased a beautiful home in Encinitas she negotiated a price more than 100K less than the listed price! She assisted us very well throughout the entire process, a very knowledgeable and professional agent, we are super pleased with our new home!
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number of transactions. She helped home for myself and my family. In 2015’ build a spec home. She has now sold that knowledge produce results! Thank work!
115TOPTOP%#1#6*Source:San
Diego Business Journal, March 21, 2022 list of largest residential real estate brokerages in San Diego
The #6 Coldwell Banker affiliate company nationwide
Our incredible production in 2021 earned us the following recognitions: accolades
Ranking among the top 5 real estate brokerages in San Diego County for units and sales volume*
The #1 Coldwell Banker affiliate company in California
Coldwell Banker Chairman’s Circle award, representing the top 11% of affiliates nationwide
4,752 closed transactions in 2021 1,000+ agents $3.81 billion closed sales volume in 2021 GUIDING YOU your local experts
Coldwell Banker was built on the principles of honesty, integrity and always putting clients first. We changed the industry then and continue to do so today.
experts
YOU HOMe
We started 15 years ago in one small office in Bonita. We now have over 1,000 agents and 12 offices across San Diego County, and we’re the fastest-growing franchise within the brand nationwide. We are continually growing and expanding, and our reach is limitless.
Our full range of real estate services includes residential, commercial, mortgage, escrow, relocation, and property management. We are here to help you with all of your real estate needs.
Coldwell Banker Global
Global Luxury ® Pro gram
GLOBAL CONNECTIONS
A LUXURY LEADER MARKETING MASTERS
This is the Coldwell Banker Global Luxury® program at its essence.
When the prestige of the Coldwell Banker® name aligns with the expertise of today’s leading luxury real estate masters and the reach of an international network in 41 countries and territories, the extraordinary is possible.
BRAND POWER
A name that commands instant respect and trust the world over
BRAND POWER
The Coldwell Banker® brand has always lived on the cutting edge of luxury, cemented by more than a century of innovation. This pioneering spirit can be traced from San Francisco’s Financial District in 1906, to Manhattan’s prestigious Madison Avenue in 1933 as luxury real estate marketing was revolutionized by capturing fine estate homes on film, to our worldwide presence today as a trailblazer in video, mobile, social media and smart-home technology.
A new era of luxury real estate begins with the Coldwell Banker Global Luxury program.
The Homes & Estates publication wins Gold at the 2018 Astra Awards from New Jersey Communications, Advertising and Marketing Association (NJCAMA).
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A CENTURY OF “FIRSTS”
In 2020, we unveiled an exciting change to the Coldwell Banker Global Luxury® program – with the muchanticipated debut of a new look. The redesigned Coldwell Banker Global Luxury® logo elegantly reflects the exceptional nature of the program’s Luxury Property Specialists and that of their distinguished clientele.
Coldwell Banker Global Luxury launches an elegant new logo and design style.
Coldwell Banker Real Estate becomes the first national real estate company to launch a YouTubeTM channel.
The “Craftsmanship” campaign showcases the exclusive Global Luxury certification process as well as the expertise of the program’s esteemed Luxury Property Specialists.
Two visionaries establish Coldwell Banker on the foundation of ethical business practices in the real estate industry, a first for its time.
For the first time, prized estates are marketed through motion-picture technology.
Crossing
oceans, continents, and language barriers
CONNECTIONSGLOBAL
100,000+ AGENTS 2,900 OFFICES BritishBermudaBahamasArubaArgentinaAndorraVirgin Islands CuraçaoCostaChileCaymanCanadaCambodiaIslandsRica DominicanDominicaCyprus Republic FranceEnglandEgypt JamaicaItalyIrelandIndonesiaIndiaGrenada
franchise network located in 41 countries,
POWER IN Coldwell Banker® is a true global the a
brand
The
force, with
power to showcase Through
2,900 OFFICES 41 COUNTRIES & TERRITORIES JamaicaIndonesiaGrenada
Sint TurkeyThailandSt.SpainSingaporeMaartenKittsandNevis
Turks and Caicos United Arab Emirates United (St.U.S.UruguayStatesVirginIslandsCroix&St.Thomas)
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and reach affluent buyers around the world. we offer unmatched services in their local languages.
PortugalNetherlandsMonacoMexicoMaltaLuxembourg
A LEADER IN LUXURY Exceeding expectations and creating exceptional experiences
*Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more $267 MILLION in 1 MILLION+ sales each day* (59% year-over-year growth) $1.9 MILLION average sales transactionprice SUCCESS BY THE The Luxury Property Specialists aligned with the Coldwell Banker Global Luxury® program expectations and creating exceptional experiences for their discerning clients every
more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2021. USD$. 50,353 SIDES $1 transactionMILLION+sides* $1.9 MILLION rice of $1 MILLION+ transactionTHEsides*
NUMBERS program are masters at their profession, ranking among the best in the world by exceeding every day. In 2021, Coldwell Banker® affiliated agents achieved tremendous results:
PALAZZO D’AMORE Beverly Hills, California | Listed at $195 million
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THE PROMONTORY Beverly Hills, California | Listed at $46.75 million
A history of selling distinctive real estate
LANDMARK SALES AND LISTINGS
THE ONE Bel Air, California | Listed at $500 million
CHARTWELL MANSION Los Angeles, California | Listed at $195 million
THE BEVERLY HOUSE Beverly Hills, California | Listed at $135 million
901 N. ALPINE Beverly Hills, California | Listed at $73 million
THE BUBBLE PALACE Cannes, France | Listed at $390 million
VILLA SWALETTINA Roquebrune Cap-Martin, France | Listed at $84 million
THE MANOR Holmby Hills, California | Sold for $120 million
8 9 STAR ISLAND Miami Beach, Florida | Listed at $80 million
PLAYBOY MANSION Holmby Hills, California | Private sale
THE MALIBU CASTLE Malibu, California | Listed at $85 million
DEL MAR ESTATE Newport Coast, California | Sold for $61 million
CAROLWOOD DRIVE ESTATE Holmby Hills, California | Listed at $150 million
MARKETING PLAN to
Bringing luxury
life with seamless representation
360 O MARKETING
The Coldwell Banker Global Luxury® program offers an impressive global stage property specialists are truly borderless and come armed with a complete audience at all times, no matter where
MARKETING APPROACH
stage from which to showcase your home. Coldwell Banker Global Luxury suite of tools designed to share the beauty of your home with an affluent where they happen to be in the world.
“Exclusive Look” platform for showcasing your property to CB agents in the local area and across the country Professional photography Single-propertywebsite DigitalstorybookpropertyJust Listed postcards and social media
Our goal
Onlinepostsexposure
marketing approach that
buyers
property,
through hundreds of real estate websites
MULTI-FACETED PROPERTY is to reach the largest pool of potential for your a multi-faceted
photography and Matterport storybookproperty
Live and virtual staging
BeforeAfter
Seller
Print advertising
PROPERTY MARKETING property, thereby maximizing your selling price. To accomplish this, we utilize that maximizes exposure for your home. Opportun
Targeted online advertising utilizing our exclusive Buyer Locator report update reports showing online activity
Print distribution reaches the million-dollar home buyer market in upscale San Diego neighborhoods; each issue is also distributed in Beverly Hills
Runs in all throughoutzonesSanDiego
STRATEGIC ADVERTISING
SUNDAY JUNE6,2021 METRO SDUNIONTRIBUNE.COM/REALESTATE Open Sun. 12-3p age Opportun ceedingA pectations yK y’ Cliff MayHacienda See Pa and for infor tio th ties
14,000+
Sunday Circulation: 300,000+
Monthly Circulation:
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SUNDAYUNION-TRIBUNE’SREALESTATE
To complement the extensive online exposure your property will receive, bring your property to the attention of affluent buyers
PREMIER MAGAZINE
Circulation includes 4,000 copies distributed in Los Angeles, Orange County, Temecula and Palm Springs
HOMES & ESTATES
Monthly Print Circulation: 30,000+ Monthly Digital Circulation: 25,000
receive, we leverage relationships with print media partners to buyers in the San Diego market and beyond.
Quarterly Print Circulation: 125,000 | Quarterly Digital Circulation: 100,000+
Targets San Diego’s most affluent coastal (and some inland) residents
BEACHES & BEYOND (formerly Coastal Magazine)
ADVERTISING PARTNERS
This proprietary publication of the Coldwell Banker Global Luxury® program is distributed four times a year and paired with two leading publications: Unique Homes and The Wall Street Journal. Homes & Estates offers stories of lifestyle inspiration in a range of luxury pursuits, including real estate, architecture, design, art, fashion, culture and travel.
Monthly Circulation: 25,000
Finding a discerning buyer for a one-of-a-kind property takes ingenuity — and an expert mastered the art of digital marketing, ensuring your property is seen by the widest possible will enjoy immediate syndication through a comprehensive network of prominent real UniqueHomes.com and international
EXPANSIVE ONLINE
coldwellbankerluxury.com
Coldwell Banker automatically listings to hundreds of web partners, the real estate industry’s most *JamesEdition, Barron’s, Mansion Global and Penta priced at $1M+. ListHub Global displays properties
Coldwell Banker Global Luxury® program has possible audience of qualified buyers. Luxury properties that are marketed through the program real estate websites, including WSJ.com, JamesEdition.com, RobbReport.com, websites through ListHub Global*.
coldwellbankerluxury.com automatically ONLINEpartners,syndicatesincludingmostvisitedsites.Pentadisplaypropertiespropertiespricedat$2M+.SYNDICATIONexpertcommandoftoday’sonlinearena.The
92+ PORTALS 57+ COUNTRIES 116.18 MIL POTENTIALLIONBUYERS* 16 TRANSLATIONSLANGUAGE ELITE INTERNATIONAL
has partnered with real estate websites to maximize the global
The Coldwell Banker Global Luxury® program
*Number provided is an approximation
due
to frequent changes to the syndication.
with some of the world’s most exclusive and high-performance global exposure of your luxury home.
ListHub Global automatically publishes $2 million+ property listings to leading real estate sites around the world, such as China’s Anjuke, the United Kingdom’s Properstar UK, and India’s 99acres.
INTERNATIONAL SYNDICATION
THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK
1. Google Analytics 2020.
• 25,000+ luxury property listings around the globe2
• One in 10 visitors to the Coldwell Banker Global Luxury website is international1
The Coldwell Banker Global Luxury® website connects an affluent audience to some of the world’s lifestyle search allows potential buyers to select properties according to their passions. Multiple language experience. A built-in referral network for Luxury Property Specialists’ exclusive use
COLDWELLBANKERLUXURY.COM••
• Mobile-friendly, optimized for use on all devices
to wine country estates, the website’s cutting-edge language translations and currency conversion tools allow international buyers to tailor their user use links us to other high-end real estate professionals locally and around the world.
• Opportunities to host high-resolution photography, 3-D videos, home tours, content, floor plans, and more. The listings include a beautifully developed digital marketing package and can be “followed” by other agents, increasing visibility.
2020. 2. Collabra 2020.
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• $43 billion+ in listing dollar volume2
1. Google Analytics, Jan.–Dec. 2021. 2. Zeta
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The Coldwell Banker Global Luxury® blog offers an international of some of today’s leading voices,
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265 THOUSAND+ PAGE VIEWS IN 2021 1 100 THOUSAND+ AFFLUENT SUBSCRIBERS TO GLOBAL LUXURY CURATED NEWSLETTER 2
Global 2021. Approximation due to frequent fluctuation. style through the eyes voices, visionaries, and style-setters.
The Coldwell Banker® brand has long regarded mobile marketing as the future of luxury. designed to give us the ability to respond immediately to online leads
All Coldwell Banker websites feature responsive design, fully optimized for
MOBILEmobile.MARKETING
MARKETINGluxury.Expertiseinthemobile
space has led to the creation of a unique suite of products leads and maintain relationships with affluent clients who are on the go.
Coldwell Banker Mobile
Delivers rich media and video integration, attracting affluent buyers seeking exceptional properties.
1. Sprout Social. SOCIAL2.The social media landscape is yet another global stage where the beauty of your home may be the Coldwell Banker Global Luxury® banner are among the most widely used sites today, 17.6 MILLION+ Engagements1 284 MILLION+ Impressions1
be put on display. Powered by a dedicated and expert social content team, the networks under today, delivering a unique perspective on fine living and fine homes all over the world.
MEDIAAnalytics.
8.5
MILLION+
YouTube
Link clicks from social to a Coldwell Banker® website1 MILLION+ Lifetime video views2
142
BUYERCOLDWELLLOCATOR
The Coldwell Banker Buyer Locator is an integral part of our technology suite, intended is located within. Big data and demographics power this cutting-edge tool that enables It also provides insight into how to target those
LOCATORBANKERTOOLintendedtoprovidemarketresearch
COLDWELL
• Average household income
• Average education level
• Average family size
• Median mortgage debt
information about the zip code your property enables us to determine where likely buyers for your property are coming from. buyers and strategically market the property.
• Median commute time
• Increase in resident’s income
• Median age
• Homes with children
JaneAgentHomes.net Each Office Is Independently Owned And Operated. JaneAgentHomes.net619.123.4567DRE#01234567 Jane Agent 1234 Address Avenue, San Diego, CA SOCIAL AD
Created in conjunction with experts from Facebook, Social Ad Engine allows us to generate and Instagram. The platform also provides in-depth analytics and
AD ENGINE generate quality traffic for your property through custom, targeted campaigns on Facebook and reporting to keep you informed of your property’s exposure.
EXCLUSIVE
Coldwell Banker’s Exclusive Look is a powerful platform for agents to share listings with be shared with all agents in Coldwell Banker West for a specified time period before Banker nationwide network one business
with other CB agents before being placed in the MLS. Private, exclusive listings can before the property hits the MLS. Sneak Peek listings can be shared with the Coldwell business day before they hit the MLS.
EXCLUSIVE LOOK
WEALTH
The Coldwell Banker Global Luxury® program enables us to identify and target the right affluent access to the largest database of high-net-worth individuals in existence, elevating direct marketing interests, the precise audience of affluent buyers most
your exceptional home. Our partnership with WealthEngine gives us marketing for luxury properties to a new level. By curating the data based on lifestyle and most likely to purchase your home can be targeted.
affluentENGINEclientelefor
© Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. DRE #01481919