Melina Rissone presents 1850 Castellana Rd

Coldwell Banker Global Luxury ® Pro gram

When the prestige of the Coldwell Banker® name aligns with the expertise of today’s leading luxury real estate masters and the reach of an international network in 40 countries and territories, the extraordinary is possible.

BRAND POWER

GLOBAL CONNECTIONS

A LUXURY LEADER

MARKETING MASTERS

This is the Coldwell Banker Global Luxury® program at its essence.

EXPERIENCED

REPRESENTATION

MELINA RISSONE

Having sold properties for more than 17 years and earned various prestigious awards throughout the course of her career, Melina Rissone has more than earned her reputation as one of San Diego’s most skilled and trustworthy real estate brokers. Her following of loyal clientele is a testament to the level of dedication she puts forth in every transaction she oversees. Hardworking, attentive to detail, and a strong negotiator when it comes to the financial aspect of buying or selling a home, Melina gives clients a competitive edge when it comes to accomplishing their goals in the best and most lucrative manner.

RECOGNITIONS:

• Top 3% of Coldwell Banker sales professionals worldwide, 2021. She has been awarded the Coldwell Banker President’s Elite Award.

• Top 4% in sales in San Diego County of all sales professionals, 2021

DESIGNATIONS : Passionate about real estate and its possibilities, Melina specializes and is certified in the following:

• CARTUS NETWORK INVENTORY SPECIALIST AND CARTUS NETWORK MARKETING SPECIALIST SINCE 2015. With market-leading expertise and continuous training through this award-winning program, agents sell homes faster than the national average. Our agents local market expertise is demonstrated by an average Broker’s Market Analysis (BMA) variance of 3.85% last year. This means more accurate pricing, shorter marketing times, and higher amended sale rates when working with our firms.

• COLDWELL BANKER GLOBAL LUXURY AND INSTITUTE OF LUXURY HOME MARKETING CERTIFIED.

• RCS-D DESIGNATION (REAL ESTATE COLLABORATION SPECIALIST FOR DIVORCE). This designation provides the mastery and due diligence a Realtor needs to competently represent divorcing clients with their real estate.

• SRES CERTIFICATION THRU NAR (SENIORS REAL ESTATE SPECIALIST CERTIFICATION). Melina has demonstrated the necessary knowledge and expertise to counsel clients age 50+ through major financial and lifestyle transitions in relocating, refinancing, planning their retirement or selling the family home.

“I interviewed three realtors when considering to sell my home. Melina was by far the most communicative and consistent. Her work ethic and communication remained strong throughout the home selling process. She provided me with perspective and insight into how to prepare the house for sale, pricing, and requests from the buyer--all while respecting my ultimate autonomy to make the decision. I appreciated her frank insight and professional demeanor. The steps she took to help coordinate inspections before selling really helped too. Her ability to read the market still astounds me. The final sale price was well above my expectations and hopes! She’s truly an advocate for her clients and knows her trade!.

“

WORDS FROM CLIENTS

Selling or buying a home is a stressful and intimidating process, but selling AND buying a home at the same time is even more challenging! My wife and I were looking to move closer to our kids and granddaughter. So, when we finally decided to make the commitment, we had to find someone who was experienced and an expert in the field. Melina Rissone made all the difference for us! She was able to help us sell our home and purchase another in one seamless transition. We were concerned that our home wouldn’t be able to sell for what we were looking for, so we met with her to discuss the best approach to selling our home. She spent hours with us answering our questions, and providing objective market data

on homes in our area. The next week Melina held and open house, and in that same week we had multiple offers. She kept all the potential buyers informed that there were offers in progress, which resulted in us getting our asking price, and getting under contract sooner than expected. “

“

Always cheerful and optimistic! She did whatever she could to ensure we got what we wanted and made home buying a smooth painless process!

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Earlier this year, hired Melina to represent me as a seller. The entire 30-day process was almost flawless. The reason I hired her was her expertise and experience. She was usually (and surprisingly) quick to respond to all my messages and offered a slightly different approach to listing my property. It worked. We received multiple offers and all parties were satisfied in the end. There is no reason not to hire Melina to represent you as a seller. She’s also professional and always has a cooperative and positive attitude.

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Your overall professionalism, high standard of customer service and most importantly your understanding of my needs made my overall experience delightful!

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your local experts

1,000+ agents

3,174 Units sold in 2022

$2.86 billion

closed sales volume in 2022

GUIDING YOU HOMe

Coldwell Banker was built on the principles of honesty, integrity and always putting clients first. We changed the industry then and continue to do so today.

We started over 15 years ago in one small office in Bonita. We now have over 1,000 agents and 12 offices across San Diego County, and we’re the fastest-growing franchise within the brand nationwide. We are continually growing and expanding, and our reach is limitless.

Our full range of real estate services includes residential, commercial, mortgage, escrow, relocation, and property management. We are here to help you with all of your real estate needs.

accolades

Our incredible production in 2022 earned us the following recognitions:

TOP 5 TOP 500

TOP 10% #1 #7

Ranking among the top 5 real estate brokerages in San Diego County for units and sales volume*

Coldwell Banker Chairman’s Circle award, representing the top 10% of affiliates nationwide

The #1 Coldwell Banker affiliate company in California

The #7 Coldwell Banker affiliate company nationwide

Ranked among RealTrends 500 top brokerages nationwide for transaction sides and sales volume

*Source: San Diego Business Journal, March 2023 list of largest residential real estate brokerages in San Diego

BRAND POWER

A name that commands instant respect and trust the world over

A CENTURY OF “FIRSTS”

The Coldwell Banker® brand has always lived on the cutting edge of luxury, cemented by more than a century of innovation. This pioneering spirit can be traced from San Francisco’s Financial District in 1906, to Manhattan’s prestigious Madison Avenue in 1933 as luxury real estate marketing was revolutionized by capturing fine estate homes on film, to our worldwide presence today as a trailblazer in video, mobile, social media and smart-home technology.

In 2020, we unveiled an exciting change to the Coldwell Banker Global Luxury® program – with the muchanticipated debut of a new look. The redesigned Coldwell Banker Global Luxury® logo elegantly reflects the exceptional nature of the program’s Luxury Property Specialists and that of their distinguished clientele.

Two visionaries establish Coldwell Banker on the foundation of ethical business practices in the real estate industry, a first for its time.

For the first time, prized estates are marketed through motion-picture technology.

Coldwell Banker Real Estate becomes the first national real estate company to launch a YouTubeTM channel.

A new era of luxury real estate begins with the Coldwell Banker Global Luxury program.

The Homes & Estates publication wins Gold at the 2018 Astra Awards from New Jersey Communications, Advertising and Marketing Association (NJCAMA).

Coldwell Banker Global Luxury launches an elegant new logo and design style.

The “Craftsmanship” campaign showcases the exclusive Global Luxury certification process as well as the expertise of the program’s esteemed Luxury Property Specialists.

1906

GLOBAL CONNECTIONS

Crossing oceans, continents, and language barriers

POWER IN NUMBERS

The Coldwell Banker® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world.

Through a franchise network located in 41 countries, we offer unmatched services in their local languages.

100,000+

2,900

Thailand Turkey

Turks and Caicos

United Arab Emirates

United States

Uruguay

U.S. Virgin Islands (St. Croix & St. Thomas)

A LEADER IN LUXURY

Exceeding expectations and creating exceptional experiences

SUCCESS BY THE NUMBERS

The Luxury Property Specialists aligned with the Coldwell Banker Global Luxury® program are masters at their profession, ranking among the best in the world by exceeding expectations and creating exceptional experiences for their discerning clients every day. In 2021, Coldwell Banker® affiliated agents achieved tremendous results:

$267 MILLION in 1 MILLION+ sales each day* (59% year-over-year growth)

$1.9 MILLION average sales price of $1 MILLION+ transaction sides*

50,353 SIDES

$1 MILLION+ transaction sides*

LANDMARK SALES AND LISTINGS

A history of selling distinctive real estate 2014

PALAZZO D’AMORE

Beverly Hills, California | Listed at $195 million

PLAYBOY MANSION

Holmby Hills, California | Private sale

CAROLWOOD DRIVE ESTATE

Holmby Hills, California | Listed at $150 million

THE MALIBU CASTLE

Malibu, California | Listed at $85 million

VILLA SWALETTINA

Roquebrune Cap-Martin, France | Listed at $84 million

THE BEVERLY HOUSE

Beverly Hills, California | Listed at $135 million

THE ONE

Bel Air, California | Listed at $500 million

THE BUBBLE PALACE

Cannes, France | Listed at $390 million

CHARTWELL MANSION

Los Angeles, California | Listed at $195 million

THE MANOR

Holmby Hills, California | Sold for $120 million

DEL MAR ESTATE

Newport Coast, California | Sold for $61 million

THE PROMONTORY

Beverly Hills, California | Listed at $46.75 million

8 9 STAR ISLAND

Miami Beach, Florida | Listed at $80 million

901 N. ALPINE

Beverly Hills, California | Listed at $73 million

MARKETING PLAN

Bringing luxury to life with seamless representation

360 O MARKETING APPROACH

The Coldwell Banker Global Luxury® program offers an impressive global stage from which to showcase your home. Coldwell Banker Global Luxury property specialists are truly borderless and come armed with a complete suite of tools designed to share the beauty of your home with an affluent audience at all times, no matter where they happen to be in the world.

MULTI-FACETED PROPERTY MARKETING

Our goal is to reach the largest pool of potential buyers for your property, thereby maximizing your selling price. To accomplish this, we utilize a multi-faceted marketing approach that maximizes exposure for your home.

After Before

Live and virtual staging

Print advertising

“Exclusive Look” platform for showcasing your property to CB agents in the local area and across the country

Professional photography and Matterport

Single-property website

Digital property storybook

Just Listed postcards and social media posts

Seller update reports showing online activity

Online exposure through hundreds of real estate websites

Luxury Living & Home Simplicity eMagazines

STRATEGIC ADVERTISING PARTNERS

To complement the extensive online exposure your property will receive, we leverage relationships with print media partners to bring your property to the attention of affluent buyers in the San Diego market and beyond.

DREAM HOMES MAGAZINE

Monthly Circulation: 14,000+

Print distribution reaches the million-dollar home buyer market in upscale San Diego neighborhoods; each issue is also distributed in Beverly Hills

PREMIER MAGAZINE

Monthly Circulation: 25,000

Circulation includes 4,000 copies distributed in Los Angeles, Orange County, Temecula and Palm Springs

BEACHES & BEYOND (formerly Coastal Magazine)

Monthly Print Circulation:

30,000+

Monthly Digital Circulation:

25,000

Targets San Diego’s most affluent coastal (and some inland) residents

UNION-TRIBUNE’S SUNDAY REAL ESTATE

Sunday Circulation: 300,000+

Runs in all zones throughout San Diego

HOMES & ESTATES

Quarterly Print Circulation: 125,000 | Quarterly Digital Circulation: 100,000+

This proprietary publication of the Coldwell Banker Global Luxury® program is distributed four times a year and paired with two leading publications: Unique Homes and The Wall Street Journal. Homes & Estates offers stories of lifestyle inspiration in a range of luxury pursuits, including real estate, architecture, design, art, fashion, culture and travel.

EXPANSIVE ONLINE SYNDICATION

Finding a discerning buyer for a one-of-a-kind property takes ingenuity — and an expert command of today’s online arena. The Coldwell Banker Global Luxury® program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ.com, JamesEdition.com, RobbReport.com, UniqueHomes.com and international websites through ListHub Global*.

Coldwell Banker automatically syndicates listings to hundreds of web partners, including the real estate industry’s most visited sites. *JamesEdition,

ELITE INTERNATIONAL SYNDICATION

The Coldwell Banker Global Luxury® program has partnered with some of the world’s most exclusive and high-performance real estate websites to maximize the global exposure of your luxury home.

92+

PORTALS

57+ COUNTRIES

THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK

116.18 MIL LION POTENTIAL BUYERS*

16

LANGUAGE TRANSLATIONS

ListHub Global automatically publishes $2 million+ property listings to leading real estate sites around the world, such as China’s Anjuke, the United Kingdom’s Properstar UK, and India’s 99acres.

COLDWELLBANKERLUXURY.COM

The Coldwell Banker Global Luxury® website connects an affluent audience to some of the world’s finest homes. From golf course properties to wine country estates, the website’s cutting-edge lifestyle search allows potential buyers to select properties according to their passions. Multiple language translations and currency conversion tools allow international buyers to tailor their user experience. A built-in referral network for Luxury Property Specialists’ exclusive use links us to other high-end real estate professionals locally and around the world.

• One in 10 visitors to the Coldwell Banker Global Luxury website is international1

• Mobile-friendly, optimized for use on all devices

• 25,000+ luxury property listings around the globe2

• $43 billion+ in listing dollar volume2

• Opportunities to host high-resolution photography, 3-D videos, home tours, content, floor plans, and more. The listings include a beautifully developed digital marketing package and can be “followed” by other agents, increasing visibility.

1. Google Analytics 2020. 2. Collabra 2020.

COLDWELL BANKER

GLOBAL LUXURY BLOG

The Coldwell Banker Global Luxury® blog offers an international look into luxury and style through the eyes of some of today’s leading voices, visionaries, and style-setters.

THOUSAND+ PAGE VIEWS IN 2021 1

THOUSAND+ AFFLUENT SUBSCRIBERS TO GLOBAL LUXURY CURATED NEWSLETTER 2

MOBILE MARKETING

The Coldwell Banker® brand has long regarded mobile marketing as the future of luxury. Expertise in the mobile space has led to the creation of a unique suite of products designed to give us the ability to respond immediately to online leads and maintain relationships with affluent clients who are on the go.

All Coldwell Banker websites feature responsive design, fully optimized for mobile.

Coldwell Banker Mobile

Delivers rich media and video integration, attracting affluent buyers seeking exceptional properties.

SOCIAL MEDIA

The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under the Coldwell Banker Global Luxury® banner are among the most widely used sites today, delivering a unique perspective on fine living and fine homes all over the world.

284 MILLION+ Impressions1

17.6 MILLION+ Engagements1

8.5 MILLION+

Link clicks from social to a Coldwell Banker® website1

142 MILLION+

Lifetime video views2

1. Sprout Social. 2. YouTube Analytics.

EXCLUSIVE LOOK

Coldwell Banker’s Exclusive Look is a powerful platform for agents to share listings with other CB agents before being placed in the MLS. Private, exclusive listings can be shared with all agents in Coldwell Banker West for a specified time period before the property hits the MLS. Sneak Peek listings can be shared with the Coldwell Banker nationwide network one business day before they hit the MLS.

WEALTH ENGINE

The Coldwell Banker Global Luxury® program enables us to identify and target the right affluent clientele for your exceptional home. Our partnership with WealthEngine gives us access to the largest database of high-net-worth individuals in existence, elevating direct marketing for luxury properties to a new level. By curating the data based on lifestyle and interests, the precise audience of affluent buyers most likely to purchase your home can be targeted.

REALVITALIZE: FIX IT UP WITH NOTHING UP FRONT

With a home in top condition, you can maximize your selling price. The RealVitalizeSM program helps with home improvements and repairs to prep your home for sale. We cover your up-front costs and get paid back when your home sells. No hidden fees, interest charges or markups. The results speak for themselves — on average, RealVitalize properties sell at or above list price.*

Fix it Up with Nothing Up front

With a home in top condition, maximize your selling price — with no payment until closing.

• Painting

• Staging

• Room Renovations

The RealVitalizeSM program helps with home improvements and repairs to prep your home for sale. We cover your up-front costs and get paid back when your home sells. No hidden fees, interest charges or markups. The results are remarkable – on average, RealVitalize properties sell at or above list price

• Flooring and Carpentry

Use the RealVitalize program to help with:

Painting Staging

• Cleaning

Room Renovations

• Handyman Services

Flooring and Carpentry

Cleaning

• Electrical

• Plumbing

• Landscaping/Curb Appeal

• And much more!

Use the program to help with: after

Handyman Services

Electrical Plumbing

Landscaping/Curb Appeal And much more!

After

Before

“We used RealVitalize to restore this seller’s home. We cleaned, painted, installed new floors, updated the kitchen and bathrooms, landscaped and staged. When we listed, we received multiple offers and were under contract in 5 days. I sold this home at 30% more than my client’s previous list price with a prior agent. The seller was thrilled!”

- Katherine B., Agent, Topanga, CA

before

*Based on program data from Aug. 2019-Jan. 2021.

- Katherine B., Agent, Topanga, CA

To learn more, visit realvitalize.com.

*Based on program data from Aug. 2019-Jan. 2021.

MARKET EVALUATION

MARKET EVALUATION

The best price obtainable for your home will ultimately be determined by the dynamics of the market, including factors such as:

1. Location

2. Buyer Demand

3. Financing

If the asking price of a property increases beyond fair market value, the pool of potential buyers decreases the number of showings and the percentage of qualified buyers viewing your home.