1743 Whitehall Road, Encinitas | MARKETING
BUYER PROFILE
Utilizing migration, home and demographic data, our CBX Buyer Locator Report is able to provide insights into who is moving into the 92008 zip code, as well as the best zip codes to target in our advertising efforts, based on similarities to 92008’s demographics. The results of this analysis indicate that along with advertising to the local San Diego area, we should target the following areas in our marketing strategy: Culver City, Claremont and Torrance.
• Professional drone/aerial photography with more than 75 images
• Custom drone/aerial, 60-second home feature video
• Matterport 3D virtual property tour
• Custom 2-page color brochure on hard stock
• Multi-page digital property storybook
• Property staging (if needed)
ONLINE PROPERTY DISTRIBUTION*
• ColdwellBankerLuxury.com
• ColdwellBanker.com
• Wall Street Journal
• Mansion Global
• Robb Report
• Realtor.com
• JamesEdition
• Market Watch
• Barron’s
• Penta
• Unique Homes
• Zillow
• Trulia
• Homes.com
• Homefinder.com
• Listhub Global: 90+ websites in 60 countries
1743 Whitehall Road, Encinitas | MARKETING
PRINT ADVERTISING
• Dream Homes — full-page ad within an eight-page center spread
• Premier Magazine — full-page ad within 16 page center spread
• Dream Homes & Premier Magazine - Both inserts will be mailed to individual past clients and affluent buyers both locally and internationally.
• San Diego Union-Tribune Hot Property — cover property
• San Diego Union-Tribune Hot Property — large spot on CBW back cover ad
• San Diego Union-Tribune Hot Property Open House Directory ad
DIGITAL ADVERTISING/SOCIAL MEDIA
• Inclusion in CBW’s monthly Home Simplicity and Luxury Living eMagazines
• Targeted social media advertising on Google, Facebook & Instagram
• Posts to agent’s social media audience
• Wall Street Journal/Mansion Global website “Featured Home”
• Digital listing brochure distribution to local agents
DIRECT/EMAIL MARKETING & ADDITIONAL MARKETING
• Email campaign to past clients and contacts
• Optional 3-day open house event (promoted with oversized postcards and 25+ open house signs)
• Personally promote listing at local market pitch sessions
• Promote your home by contacting top producing agents directly in Encinitas and coastal North County
DATE OUR COST
DATE OUR COST
REACH
1,000 CBW agents to send to their client lists
20,000-40,000 impressions
20,000-40,000 impressions
20,000-40,000 impressions
12.000 agents
DATE OUR COST REACH