Vincent Morris presents 3155 Monroe Street

P re sen ted by

VIN C E N T MORRIS DRE# 0 1 8 6 0 0 4 4

P re pa re d f o r

JEREMY NEU M AN 3155 Monroe S t re e t , Carl sba d

no one knows carlsbad lik

e i do

S O L D 5 4 3 0 C A R L S B A D B LV D .

SOLD 1522 TURQUOISE DRIVE

N O TA B L E

1784 HAWK VIEW DRIVE E N C I N I TA S

4565 SEA BL CARL

7357 MELODIA TERRACE CARLSBAD

7211 DAFFO CARL

E SALES

LUFF CIRCLE SBAD

7 2 1 3 W I S T E R I A W AY CARLSBAD

ODIL PLACE SBAD

3255 JAMES DRIVE CARLSBAD

VINCENT Vincent Morris is North County’s premier real estate agent. Since 2000, Vincent has consistently ranked among the top real estate agents in the nation. His volume and production of over 820 homes brokered has earned him numerous distinguished honors spanning throughout his real estate career. Year after year, Vincent has been voted a ‘Five Star Real Estate Agent”

by San Diego Magazine and has ranked among the top 1.5% of agents nationwide in Wall Street Journal & Real Trends Tom Ferry’s The Thousand. Year after year, he has also been voted a ‘Five Star Real Estate Agent” by San Diego Magazine, Google, Yelp & Zillow.

Vincent is known best for his professionalism, attention to detail, and strong negotiating skills which has earned him a five star rating on both Zillow and Yelp. His extensive experience

DRE# 01860044 | 760.712.6876 | vincent@vincentmorr

MORRIS and vast market knowledge makes him a powerful negotiator and advocate for his clients.

With his experience in North County residential homes sale, luxury fine home sales and new construction markets, Vincent is a valuable advocate for both his clients and agents alike.

Vincent’s established 30 year career in sales and marketing includes more than 500 commercial leasing and acquisition transactions, serving as a director of sales and marketing, and as a CEO and President of a successful retail chain with over 94 locations. Vincent’s entrepreneurial background, sales and marketing experience, and his love of working with people led him to his successful real estate career for over 22 years.

risteam.com | vincentmorristeam.com

WORDS FRO

— Benda Yan | SELLER

Vincent is wonderful - honesty, integrity, and intelligence. What a great experience working with him on what for other agents could have been a troublesome property - he sold it within three days of listing (over the top price) and smoothly monitored it thru closing, swiftly returning calls, watching things, never a panic nor a crisis - totally competent and a real pleasure with whom to work. I recommend strongly for a pleasurable and successful experience.

“

“

“

“

Vincent Morris is a very experienced and truthful agent. He did a phenomenal job in the sale of our home in Carlsbad recently. To increase the value of our house, he made several invaluable improvement suggestions. Because I had already moved out the house and live in San Francisco area, he did everything for me: from changing flooring, staging, showing to contract negotiation with the buyers. The results are far better than I expected. I trusted him, relied on him. I would highly recommend Vincent to be your agent.

— Wayne Chapman | SELLER

OM CLIENTS

“

“

The recent experience of selling our Carlsbad home with Vincent Morris was a great one. The adjectives I would use to describe Vincent are personable, tenacious, patient and always accessible. He made the process as simple as possible as he assisted us with the sale of our property as well as the purchase of our current home. Vincent is simply the best!

— Kathleen R. | SELLER

“

“

I worked with Vincent Morris long distance over the course of SEVERAL YEARS. He stayed in touch and I told him when we did sell I would use his services. Thank HEAVENS for VINCENT!Our house needed almost $30,000 in updates and repairs. He handled everything within a few short weeks and SOLD the house in 6 days from listing it for considerably more than we had originally discussed.My advice, would be to not trust Vincent and his highly professional team.

— Amanda McBreen | SELLER

When the prestige of the Coldwell Banker® name aligns with the expertise of today’s leading luxury real estate masters and the reach of an international network in 41 countries and territories, the extraordinary is possible.

BRAND POWER GLOBAL CONNECTIONS A LUXURY LEADER MARKETING MASTERS This is the Coldwell Banker Global Luxury® program at its essence.

EXPERIENCED R E P R E S E N TAT I O N

yo u r lo c a l e x p e r

1,000+ agents

4,752

closed transactions in 2021

$3.81 billion closed sales volume in 2021

GUIDING Y

rts

YO U H O M e

Coldwell Banker was built on the principles of honesty, integrity and always putting clients first.

We changed the industry then and continue to do so today.

We started 15 years ago in one small office in Bonita. We now have over 1,000 agents and 12 offices across San Diego County, and we’re the fastest-growing franchise within the brand nationwide. We are continually growing and expanding, and our reach is limitless.

Our full range of real estate services includes residential, commercial, mortgage, escrow, relocation, and property management. We are here to help you with all of your real estate needs.

accolades Our incredible production in 2021 earned us the following recognitions:

TOP

Ranking among the top 5 real estate brokerages in San Diego County for units and sales volume*

TOP %

Coldwell Banker Chairman’s Circle award, representing the top 11% of affiliates nationwide

5

11

1

The #1 Coldwell Banker affiliate company in California

6

The #6 Coldwell Banker affiliate company nationwide

# #

*Source: San Diego Business Journal, March 21, 2022 list of largest residential real estate brokerages in San Diego

BRAND POWER A name that commands instant respect and trust the world over

c

to

In

an

e

*Data

A CENTURY OF “FIRSTS” The Coldwell Banker® brand has always lived on the cutting edge of luxury, cemented by more than a

century of innovation. This pioneering spirit can be traced from San Francisco’s Financial District in 1906,

o Manhattan’s prestigious Madison Avenue in 1933 as luxury real estate marketing was revolutionized by capturing fine estate homes on film, to our worldwide presence today as a trailblazer in video, mobile, social media and smart-home technology.

n 2020, we unveiled an exciting change to the Coldwell Banker Global Luxury® program – with the much-

nticipated debut of a new look. The redesigned Coldwell Banker Global Luxury® logo elegantly reflects the

exceptional nature of the program’s Luxury Property Specialists and that of their distinguished clientele.

1906

Two visionaries establish Coldwell Banker on the foundation of ethical business

1933

For the first time, prized estates are marketed through

2010

Coldwell Banker Real Estate becomes the first national real estate

2017

practices in the real estate industry, a first for its time.

motion-picture technology.

company to launch a YouTubeTM channel.

A new era of luxury real estate begins with the Coldwell Banker Global Luxury program.

2018

The Homes & Estates publication wins Gold at the 2018 Astra Awards from New Jersey

2020

Coldwell Banker affiliated agents handled 32,663 transaction sides and, on average,

2020

Coldwell Banker Global Luxury launches an elegant new logo and design style.

Communications, Advertising and Marketing Association (NJCAMA).

$168.4 million in $1 million+ home sales each day*.

a based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2020. USD$. Total volume calculated by multiplying the number of buyer and/or seller sides by sales price.

GLOBAL CONNECTIONS Crossing oceans, continents, and language barriers

POWER IN

The Coldwell Banker® brand is a true global force, with the power to showcase exceptio

100,000+

3,00

AGENTS

Andorra Argentina Aruba Bahamas Bermuda Cambodia

Canada Cayman Islands Chile China Costa Rica Curaçao

OFFICES

Cyprus Dominican Republic Egypt England France Grenada

India Indonesia Ireland Italy Jamaica Luxembou

NUMBERS

onal properties and reach affluent buyers around the world and in dozens of languages.

0

S

a

urg

41

COUNTRIES & TERRITORIES

Malta Mexico Netherlands Portugal Sint Maarten Singapore

Spain St. Kitts and Nevis Thailand Turkey Turks and Caicos United Arab Emirates

United States Uruguay Virgin Islands (British) Virgin Islands (U.S.)

A LEADER IN LUXURY Exceeding expectations and creating exceptional experiences

SUCCESS BY T

The Luxury Property Specialists aligned with the Coldwell Banker Global Luxury® progr

expectations and creating exceptional experiences for their discerning clients eve

$168.4

$1

MILLION

MILL

in sales each day* (16% year-over-year growth)

average sales price transactio

*Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell

THE NUMBERS

ram are masters at their profession, ranking among the best in the world by exceeding

ery day. In 2020, Coldwell Banker® affiliated agents achieved tremendous results:

1.9

32,663

LION

SIDES

e of $1 MILLION+ on sides*

$1 MILLION+ transaction sides*

Banker franchise system for the calendar year of 2020. USD$. Total volume calculated by multiplying the number of buyer and/or seller sides by sales price.

LANDMARK SALES AND LISTINGS A history of selling distinctive real estate

2014 2016

PALAZZO D’AMORE Beverly Hills, California | Listed at $195 million PLAYBOY MANSION Holmby Hills, California | Private sale CAROLWOOD DRIVE ESTATE Holmby Hills, California | Listed at $150 million

2017

THE MALIBU CASTLE Malibu, California | Listed at $85 million VILLA SWALETTINA Roquebrune Cap-Martin, France | Listed at $84 million

2018 2019

THE BEVERLY HOUSE Beverly Hills, California | Listed at $135 million THE ONE Bel Air, California | Listed at $500 million THE BUBBLE PALACE Cannes, France | Listed at $390 million CHARTWELL MANSION Los Angeles, California | Listed at $195 million THE MANOR Holmby Hills, California | Sold for $120 million

2020

DEL MAR ESTATE Newport Coast, California | Sold for $61 million THE PROMONTORY Beverly Hills, California | Listed at $46.75 million

2021

8 9 STAR ISLAND Miami Beach, Florida | Listed at $80 million 901 N. ALPINE Beverly Hills, California | Listed at $73 million

MARKETING PLAN Bringing luxury to life with seamless representation

3155 Monroe Street, Carl BUYER PROFILE

Utilizing migration, home and demographic data, our CBX Buyer Locator Report is able to provide insights in

moving into the 92008 zip code, as well as the best zip codes to target in our advertising efforts, based on s

to 92008’s demographics. The results of this analysis indicate that along with advertising to the local San Die we should target the following areas in our marketing strategy: Culver City, Claremont and Torrance.

PRE-MARKETING/HOME PREP

OUR COST

• Professional drone/aerial photography with more than 75 images

$400

• Custom drone/aerial, 60-second home feature video

$850

• Matterport 3D virtual property tour

$295

• Custom 2-page color brochure on hard stock

$175

• Multi-page digital property storybook

$0

• Property staging (if needed)

TBD

ONLINE PROPERTY DISTRIBUTION* • ColdwellBankerLuxury.com

• Realtor.com

Homes

• ColdwellBanker.com

• JamesEdition

• Zillow

• Wall Street Journal

• Market Watch

• Trulia

• Mansion Global

• Barron’s

• Homes.com

• Robb Report

• Penta• Unique

• Homefinder.com

• Listhub Global: 90

websites in 60 co

* Some websites display properties based on criteria such as price point, type or feature. Not all properties will appear on all sites. ListHub Glob

lsbad

|

MARKETING

nto who is

similarities

ego area,

0+

ountries

bal applies to properties priced at $2M and up.

3155 Monroe Street, Carl PRINT ADVERTISING

OU

•

Dream Homes — 4-page hardcover insert

$2,4

•

Dream Homes — half page on back cover

$45

•

Premier Magazine — full page

$80

•

San Diego Union-Tribune Beaches & Beyond Magazine — cover property + 2-page feature inside

$1,5

•

San Diego Union-Tribune Beaches & Beyond Magazine — inside cover full page

$99

•

San Diego Union-Tribune Beaches & Beyond Magazine — half page on CBW inside cover spread

$28

•

San Diego Union-Tribune Hot Property — cover property

$60

•

San Diego Union-Tribune Hot Property — large spot on CBW back cover ad

$27

•

San Diego Union-Tribune Hot Property Open House Directory ad

$13

DIGITAL ADVERTISING/SOCIAL MEDIA

OU

•

Inclusion in CBW’s monthly Home Simplicity and Luxury Living eMagazines

$0

•

Targeted social media advertising on Google, Facebook & Instagram

$35

•

Posts to agent’s social media audience

$0

•

Wall Street Journal/Mansion Global website “Featured Home”

$78

•

Digital listing brochure distribution to local agents

$65

DIRECT/EMAIL MARKETING & ADDITIONAL MARKETING

OU

•

Email campaign to past clients and contacts

$0

•

Optional 3-day open house event (promoted with oversized postcards and 25+ open house signs)

$1,

•

Personally promote listing at local market pitch sessions

$0

lsbad

|

MARKETING DATE

CIRCULATION

400

August

15,000

50

September

15,000

00

August

25,000

500

Launch

30,000 print/93,500 digital

95

Launch

30,000 print/93,500 digital

85

August

30,000 print/93,500 digital

00

Launch

360,000

75

Launch

360,000

35-$194

Launch

360,000

UR COST

DATE

REACH

Monthly

1,000 CBW agents to send to their client lists

Launch

20,000-40,000 impressions

Weekly

20,000-40,000 impressions

8 per month

Aug & Sept

20,000-40,000 impressions

50

Launch

12.000 agents

UR COST

DATE

REACH

UR COST

50-$550

,750

Launch

1,300 contacts

TBD

4,500 homes

Launch

45-60 agents per city

360O MARKETIN

The Coldwell Banker Global Luxury® program offers an impressive global s

property specialists are truly borderless and come armed with a complete

audience at all times, no matter whe

NG APPROACH

stage from which to showcase your home. Coldwell Banker Global Luxury

e suite of tools designed to share the beauty of your home with an affluent

ere they happen to be in the world.

M U LT I - F A C E T E D P R O

Our goal is to reach the largest pool of potential buyers for your proper

a multi-faceted marketing approach tha

“Exclusive Look” platform for showcasing your property to CB agents in the local area and across the country

Professional photog

Just Listed postcards and social media posts

Single-property website

Online exposure through hundreds of real estate websites

Digital pr storyb

OPERTY MARKETING

rty, thereby maximizing your selling price. To accomplish this, we utilize

at maximizes exposure for your home.

Before

After

Live and virtual staging

graphy and Matterport

SUNDAY

METRO • SDUNIONTRIBUNE.COM/REALESTATE

JUNE 6, 2021

Open Sun. 12-3 p.m.

Del Cerro Retreat -

Adrienne Dente, Molly Haines McKay Berkshire Hathaway HomeServices California Properties

Exceeding All Expectations -

Ria Scoma & Trudy Kranz Whitney Pacific Sotheby’s International Realty

Rare Coronado Village Opportunity - Elaina Nieman / Redfin Corp.

Cliff May Hacienda - Janna Hernholm / Pacific Sotheby’s International Realty See Pages 2 and 3 for more information on these properties

roperty book

Print advertising

Targeted online advertising utilizing our exclusive Buyer Locator report

Seller update reports showing online activity

S T R AT E G I C A D V E R

To complement the extensive online exposure your property wil bring your property to the attention of affluent

DREAM HOMES MAGAZINE Monthly Circulation:

14,000+ Print distribution reaches the million-dollar home buyer market in upscale San Diego neighborhoods; each issue is also distributed in Beverly Hills

SUNDAY

METRO • SDUNIONTRIBUNE.COM/REALESTATE

JUNE 6, 2021

Open Sun. 12-3 p.m.

UNION-TRIBUNE’S S U N D AY R E A L E S TAT E Sunday Circulation:

Del Cerro Retreat -

Adrienne Dente, Molly Haines McKay Berkshire Hathaway HomeServices California Properties

Rare Coronado Village Opportunity - Elaina Nieman / Redfin Corp.

300,000+ Runs in all zones throughout San Diego

Exceeding All Expectations -

Ria Scoma & Trudy Kranz Whitney Pacific Sotheby’s International Realty

Cliff May Hacienda - Janna Hernholm / Pacific Sotheby’s International Realty See Pages 2 and 3 for more information on these properties

R T I S I N G PA R T N E R S

ll receive, we leverage relationships with print media partners to buyers in the San Diego market and beyond.

BEACHES & BEYOND (formerly Coastal Magazine)

PREMIER MAGAZINE Monthly Circulation:

Monthly Print Circulation:

25,000

30,000+

Circulation includes 4,000 copies distributed in Los Angeles, Orange County, Temecula and Palm Springs

Monthly Digital Circulation:

25,000 Targets San Diego’s most affluent coastal (and some inland) residents

H O M E S & E S TAT E S Quarterly Print Circulation:

125,000 |

Quarterly Digital Circulation:

100,000+

This proprietary publication of the Coldwell Banker Global Luxury® program is distributed four times a year and paired with two leading publications: Unique Homes and The Wall Street Journal. With every issue, your ad reaches affluent buyers in top high-net-worth ZIP codes across the U.S. and in more than 50 countries around the world through a comprehensive distribution strategy.

E X PA N S I V E O N L I N

Finding a discerning buyer for a one-of-a-kind property takes ingenuity — and an expe

mastered the art of digital marketing, ensuring your property is seen by the widest possib

will enjoy immediate syndication through a comprehensive network of prominent real esta

UniqueHomes.com and internationa

coldwellbankerlu

Coldwell Banker automati

listings to hundreds of web par

the real estate industry’s mo

* Mansion Global, Barron’s, Penta and MarketWatch d at $1M+ only. ListHub Global displays properties

N E S Y N D I C AT I O N

ert command of today’s online arena. The Coldwell Banker Global Luxury® program has

ble audience of qualified buyers. Luxury properties that are marketed through the program

ate websites, including WSJ.com, NYTimes.com, JamesEdition.com, RobbReport.com,

al websites through ListHub Global.

uxury.com

ically syndicates

rtners, including

ost visited sites.

display properties priced s priced at $2.5M+ only.

E L I T E I N T E R N AT I O

The Coldwell Banker Global Luxury® program has partnered w

real estate websites to maximize the g

92+ P O R TA L S

60+ COUNTRIES

161.37 MILLION POTENTIAL BUYERS

16 LANGUAGE T R A N S L AT I O N S

N A L S Y N D I C AT I O N

with some of the world’s most exclusive and high-performance

global exposure of your luxury home.

T H E L A R G E S T I N T E R N AT I O N A L R E A L E S TAT E A D V E R T I S I N G N E T W O R K

ListHub Global automatically publishes $2 million+ property listings to leading real estate sites around the world, such as China’s Anjuke, the United Kingdom’s Properstar UK, and India’s 99acres.

COLDWELLBANK

The Coldwell Banker Global Luxury® website connects an affluent audience to some of the world

lifestyle search allows potential buyers to select properties according to their passions. Multiple la

experience. A built-in referral network for Luxury Property Specialists’ exclusive use

•

One in 10 visitors to the Coldwell Banker Global Luxury website is international1

•

Mobile-friendly, optimized for use on all devices

•

25,000+ luxury property listings around the globe2

1. Google Analytics 20

K E R L U X U R Y. C O M

d’s finest homes. From golf course properties to wine country estates, the website’s cutting-edge

anguage translations and currency conversion tools allow international buyers to tailor their user

e links us to other high-end real estate professionals locally and around the world.

•

$43 billion+ in listing dollar volume2

•

Opportunities to host high-resolution photography, 3-D videos, home tours, content, floor plans, and more. The listings include a beautifully developed digital marketing package and can be “followed” by other agents, increasing visibility.

020. 2. Collabra 2020.

COLDWELL GLOBAL LU

The Coldwell Banker Global Luxury® blog offers an int

of some of today’s leading voice

1. Google Analytics 2

L BANKER XURY BLOG

ternational look into luxury and style through the eyes

es, visionaries, and style-setters.

2020. 2. Zeta 2020.

250

T H O U S A N D + PA G E V I E W S I N 2 0 2 0 1

100

THOUSAND+ AFFLUENT SUBSCRIBERS TO G L O B A L L U X U RY C U R AT E D N E W S L E T T E R 2

MOBILE M

The Coldwell Banker® brand has long regarded mobile marketing as the future of luxu

designed to give us the ability to respond immediately to online lead

All Coldwell Banker websites feature responsive design, fully optimized for mobile.

ARKETING

ury. Expertise in the mobile space has led to the creation of a unique suite of products

ds and maintain relationships with affluent clients who are on the go.

Coldwell Banker Mobile Delivers rich media and video integration, attracting affluent buyers seeking exceptional properties.

SOCIAL

The social media landscape is yet another global stage where the beauty of your home may be

the Coldwell Banker Global Luxury® banner are among the most widely used sites to

166

100

MILLION

MILLION+

Impressions

Lifetime video views

1. Source: Instagram, 2. Source: Facebook, 3. S

L MEDIA

e put on display. Powered by a dedicated and expert social content team, the networks under

oday, delivering a unique perspective on fine living and fine homes all over the world.

4.8

6.3

MILLION

MILLION

Engagements

Link clicks from social to a Coldwell Banker website

Source: Twitter, 4. Source: Facebook, YouTubeTM

COLDWELL BUYER LOC

The Coldwell Banker Buyer Locator is an integral part of our technology suite, int is located within. Big data and demographics power this cutting-edge tool that

It also provides insight into how to target those

L BANKER AT O R T O O L

tended to provide market research information about the zip code your property enables us to determine where likely buyers for your property are coming from.

e buyers and strategically market the property.

•

Median age

•

Average education level

•

Homes with children

•

Average family size

•

Median commute time

•

Average household income

•

Median mortgage debt

•

Increase in resident’s income

SOCIAL A

Created in conjunction with experts from Facebook, Social Ad Engine allows us to gene

and Instagram. The platform also provides in-depth analytics an

Jane Agent

619.123.4567 JaneAgentHomes.net DRE# 01234567

Each Office Is Independently Owned And Operated.

1234 Address Avenue, San Diego, CA

619.123.4567 JaneAgentHomes.net DRE# 01234567

Each Office Is Independently Owned And Operated.

D ENGINE

erate quality traffic for your property through custom, targeted campaigns on Facebook

nd reporting to keep you informed of your property’s exposure.

EXCLUSIV

Coldwell Banker’s Exclusive Look is a powerful platform for agents to share listings w

be shared with all agents in Coldwell Banker West for a specified time period befo

Banker nationwide network one bus

VE LOOK

with other CB agents before being placed in the MLS. Private, exclusive listings can

ore the property hits the MLS. Sneak Peek listings can be shared with the Coldwell

siness day before they hit the MLS.

W E A LT H

The Coldwell Banker Global Luxury® program enables us to identify and target the right a access to the largest database of high-net-worth individuals in existence, elevating direct

interests, the precise audience of affluent buyers m

ENGINE

affluent clientele for your exceptional home. Our partnership with WealthEngine gives us marketing for luxury properties to a new level. By curating the data based on lifestyle and

most likely to purchase your home can be targeted.

R E A LV I TA L I Z E : NOTHING

With a home in top condition, you can maximize your selling price. Th

to prep your home for sale. We cover your up-front costs and get pa

markups. The results speak for themselves — on aver

Use the program to help with: Fix it Up with Nothing Up front With a home in top condition, maximize your selling price — with no payment until closing.

•

Painting

The RealVitalize program helps with home improvements and repairs to prep your home for sale. We cover • Staging your up-front costs and get paid back when your home sells. No hidden fees, interest charges or markups.

The results are remarkable – on average, RealVitalize properties sell at or above list price*.

SM

•

Room Renovations

Use the RealVitalize program to help with: • Flooring and Carpentry Painting Staging • Cleaning Room Renovations Flooring and Carpentry Services • Handyman Cleaning

•

Electrical

•

Plumbing

•

Landscaping/Curb Appeal

•

And much more!

Handyman Services Electrical Plumbing Landscaping/Curb Appeal And much more!

before “We used RealVitalize to restore this seller’s home. We cleaned, painted, installed new floors, updated the kitchen and bathrooms, landscaped and staged. When we listed, we received multiple *Based on I program offers and were under contract in 5 days. sold this home at 30% more than my client’s previous list price with a prior agent. The seller was thrilled!”

after To learn more, visit realvitalize.com. *Based on program data from Aug. 2019-Jan. 2021.

- Katherine B., Agent, Topanga, CA

data fr

FIX IT UP WITH UP FRONT

he RealVitalizeSM program helps with home improvements and repairs

aid back when your home sells. No hidden fees, interest charges or

rage, RealVitalize properties sell at or above list price.*

rom Aug. 2019-Jan. 2021.

Before

After

“We used RealVitalize to restore this seller’s home. We cleaned, painted, installed new floors, updated the kitchen and bathrooms, landscaped and staged. When we listed, we received multiple offers and were under contract in 5 days. I sold this home at 30% more than my client’s previous list price with a prior agent. The seller was thrilled!”

- Katherine B., Agent, Topanga, CA

C O M PA R A B L E HOME SALES

MARKET E VA L U AT I O N

M A R K E T E VA L U AT I O N The best price obtainable for your home will ultimately be determined by the dynamics of the market, including factors such as: 1. Location 2. Buyer Demand 3. Financing If the asking price of a property increases beyond fair market value, the pool of potential buyers decreases the number of showings and the percentage of qualified buyers viewing your home.

PERCENTAGE OF THE MARKET THE PROPERTY APPEALS TO 80% 60% 40% 20%

15% over market value

10% over market value

Fair market value

10% under market value

©2022 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. DRE #01481919