Vincent Morris presents 2324 La Costa Drive, Unit C

P re sen ted by

VIN C E N T MORRIS DRE# 0 1 8 6 0 0 4 4

P re pa re d f o r

AYA N & MA D HU JA CHATTER J EE 2 3 2 4 L a C o s t a D ri v e , U n i t C , Ca rl sba d

no one knows carlsbad lik

e i do

S O L D 5 4 3 0 C A R L S B A D B LV D .

SOLD 1522 TURQUOISE DRIVE

N O TA B L E

1784 HAWK VIEW DRIVE E N C I N I TA S

4565 SEA BL CARL

7357 MELODIA TERRACE CARLSBAD

7211 DAFFO CARL

E SALES

LUFF CIRCLE SBAD

7 2 1 3 W I S T E R I A W AY CARLSBAD

ODIL PLACE SBAD

3255 JAMES DRIVE CARLSBAD

VINCENT Vincent Morris is North County’s premier real estate agent. Since 2000, Vincent has consistently ranked among the top real estate agents in the nation. His volume and production of over 820 homes brokered has earned him numerous distinguished honors spanning throughout his real estate career. Year after year, Vincent has been voted a ‘Five Star Real Estate Agent”

by San Diego Magazine and has ranked among the top 1.5% of agents nationwide in Wall Street Journal & Real Trends Tom Ferry’s The Thousand. Year after year, he has also been voted a ‘Five Star Real Estate Agent” by San Diego Magazine, Google, Yelp & Zillow.

Vincent is known best for his professionalism, attention to detail, and strong negotiating skills which has earned him a five star rating on both Zillow and Yelp. His extensive experience

DRE# 01860044 | 760.712.6876 | vincent@vincentmorr

MORRIS and vast market knowledge makes him a powerful negotiator and advocate for his clients.

With his experience in North County residential homes sale, luxury fine home sales and new construction markets, Vincent is a valuable advocate for both his clients and agents alike.

Vincent’s established 30 year career in sales and marketing includes more than 500 commercial leasing and acquisition transactions, serving as a director of sales and marketing, and as a CEO and President of a successful retail chain with over 94 locations. Vincent’s entrepreneurial background, sales and marketing experience, and his love of working with people led him to his successful real estate career for over 22 years.

risteam.com | vincentmorristeam.com

WORDS FRO Vincent Morris is a very experienced and truthful agent. He did a phenomenal job in the sale of our home in Carlsbad recently. To increase the value of our house, he made several invaluable improvement suggestions. Because I had already moved out the house and live in San Francisco area, he did everything for me: from changing flooring, staging, showing to contract negotiation with the buyers. The results are far better than I expected. I trusted him, relied on him. I would highly recommend Vincent to be your agent.

— Benda Yan | SELLER Vincent is wonderful - honesty, integrity, and intelligence. What a great experience working with him on what for other agents could have been a troublesome property - he sold it within three days of listing (over the top price) and smoothly monitored it thru closing, swiftly returning calls, watching things, never a panic nor a crisis - totally competent and a real pleasure with whom to work. I recommend strongly for a pleasurable and successful experience.

— Wayne Chapman | SELLER

OM CLIENTS The recent experience of selling our Carlsbad home with Vincent Morris was a great one. The adjectives I would use to describe Vincent are personable, tenacious, patient and always accessible. He made the process as simple as possible as he assisted us with the sale of our property as well as the purchase of our current home. Vincent is simply the best!

— Kathleen R. | SELLER

I worked with Vincent Morris long distance over the course of SEVERAL YEARS. He stayed in touch and I told him when we did sell I would use his services. Thank HEAVENS for VINCENT!Our house needed almost $30,000 in updates and repairs. He handled everything within a few short weeks and SOLD the house in 6 days from listing it for considerably more than we had originally discussed.My advice, would be to not trust Vincent and his highly professional team.

— Amanda McBreen | SELLER

When the prestige of the Coldwell Banker® name aligns with the expertise of today’s leading luxury real estate masters and the reach of an international network in 41 countries and territories, the extraordinary is possible.

BRAND POWER GLOBAL CONNECTIONS A LUXURY LEADER MARKETING MASTERS This is the Coldwell Banker Global Luxury® program at its essence.

EXPERIENCED R E P R E S E N TAT I O N

yo u r lo c a l e x p e r t

1,000+ agents

3,174

Units sold in 2022

$2.86 billion

closed sales volume in 2022

GUIDING Y

ts

n

YO U H O M e

Coldwell Banker West was built on the principles of honesty, integrity and always putting clients first. We started over 15 years ago in one small office in Bonita. We now have over 1,000 agents and 12 offices across San Diego County, and we’re the fastest-growing franchise within the Coldwell Banker brand nationwide. We are continually growing and expanding, and our reach is limitless.

Our full range of real estate services includes residential, commercial, mortgage, escrow and relocation. We are here to help you with all of your real estate needs.

accolades Our incredible production in 2022 earned us the following recognitions:

TOP

Ranked among the top 5 real estate brokerages in San Diego County for units and sales volume*

TOP %

Coldwell Banker Chairman’s Circle award, representing the top 10% of affiliates nationwide

5

10

1 # 7 #

TOP

500

The #1 Coldwell Banker affiliate company in California

The #7 Coldwell Banker affiliate company nationwide Ranked among RealTrends 500 top brokerages nationwide for transaction sides and sales volume

*Source: San Diego Business Journal, March 2023 list of largest residential real estate brokerages in San Diego

BRAND POWER A name that commands instant respect and trust the world over

c

to

In

an

e

A CENTURY OF “FIRSTS” The Coldwell Banker® brand has always lived on the cutting edge of luxury, cemented by more than a

century of innovation. This pioneering spirit can be traced from San Francisco’s Financial District in 1906,

o Manhattan’s prestigious Madison Avenue in 1933 as luxury real estate marketing was revolutionized by capturing fine estate homes on film, to our worldwide presence today as a trailblazer in video, mobile, social media and smart-home technology.

n 2020, we unveiled an exciting change to the Coldwell Banker Global Luxury® program – with the much-

nticipated debut of a new look. The redesigned Coldwell Banker Global Luxury® logo elegantly reflects the

exceptional nature of the program’s Luxury Property Specialists and that of their distinguished clientele.

1906

Two visionaries establish Coldwell Banker on the foundation of ethical business

1933

For the first time, prized estates are marketed through

2010

Coldwell Banker Real Estate becomes the first national real estate

2017 2018 2020

practices in the real estate industry, a first for its time.

motion-picture technology.

company to launch a YouTubeTM channel.

A new era of luxury real estate begins with the Coldwell Banker Global Luxury program.

The Homes & Estates publication wins Gold at the 2018 Astra Awards from New Jersey Communications, Advertising and Marketing Association (NJCAMA).

Coldwell Banker Global Luxury launches an elegant new logo and design style.

2021

The “Craftsmanship” campaign showcases the exclusive Global Luxury certification

2022

Coldwell Banker Global Luxury hosts Engage, a first-of-its-kind Global Luxury Summit

process as well as the expertise of the program’s esteemed Luxury Property Specialists.

exclusive to Luxury Property Specialists.

GLOBAL CONNECTIONS Crossing oceans, continents, and language barriers

POWER IN

The Coldwell Banker® brand is a true global force, with the power to show Through a franchise network located in 40 countries,

100,000+ AGENTS

40

COUNTRIES & TERRITORIES

Andorra Argentina Aruba Bahamas Bermuda British Virgin Islands

Cambodia Canada Cayman Islands Chile Costa Rica Curaçao

Cyprus Dominica Dominican Republic Egypt England France

Grenada India Indones Ireland Italy Jamaica

NUMBERS

wcase exceptional properties and reach affluent buyers around the world. we offer unmatched services in their local languages.

a ia

a

Luxembourg Malta Mexico Monaco Netherlands Portugal

Sint Maarten Spain St. Kitts and Nevis Turkey Turks and Caicos United Arab Emirates

United States Uruguay U.S. Virgin Islands (St. Croix & St. Thomas)

A LEADER IN LUXURY Exceeding expectations and creating exceptional experiences

SUCCESS BY T

The Luxury Property Specialists aligned with the Coldwell Banker Global Luxury® progr

expectations and creating exceptional experiences for their discerning clients eve

$288

$2

MILLION

MILL

in 1 MILLION+ sales each day*

average sales price transactio

*Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or mor

THE NUMBERS

ram are masters at their profession, ranking among the best in the world by exceeding

ery day. In 2022, Coldwell Banker® affiliated agents achieved tremendous results:

2.2

48,444

LION

SIDES

e of $1 MILLION+ on sides*

$1 MILLION+ transaction sides*

re as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2022. USD$.

LANDMARK SALES AND LISTINGS A history of selling distinctive real estate

2014

PALAZZO D’AMORE Beverly Hills Listed at $195 million

2016

PLAYBOY MANSION Holmby Hills Private sale

CAROLWOOD DRIVE ESTATE Holmby Hills Listed at $150 million

2017

THE MALIBU CASTLE Malibu Listed at $85 million

VILLA SWALETTINA Roquebrune Cap-Martin, France Listed at $84 million

2018

THE BEVERLY HOUSE Beverly Hills Listed at $135 million

2019

THE ONE Bel Air Listed at $500 million

CHARTWELL MANSION Los Angeles Listed at $195 million

THE BUBBLE PALACE Cannes, France Listed at $390 million

THE MANOR Holmby Hills Sold for $120 million

2020

DEL MAR ESTATE Newport Coast Sold for $61 million

THE PROMONTORY Beverly Hills Listed at $46.75 million

2021

8 9 STAR ISLAND Miami Beach Listed at $80 million

901 N. ALPINE Beverly Hills Listed at $73 million

2022

27628 PACIFIC COAST HWY. Malibu Listed at $127.5 million

3031/3115 BRICKELL AVE. Miami Sold for $106.9 million

MARKETING PLAN Bringing luxury to life with seamless representation

2324 La Costa Drive, Unit C, BUYER PROFILE

Utilizing migration, home and demographic data, our CBX Buyer Locator Report is able to provide insights i moving into the 92009 zip code, as well as the best zip codes to target in our advertising efforts, based on

92009’s demographics. The results of this analysis indicate that along with advertising to the local San Dieg should target the following areas in our marketing strategy: Culver City, Claremont and Torrance.

PRE-MARKETING/HOME PREP

OUR COS

• Professional drone/aerial photography with more than 75 images

$400

• Custom drone/aerial, 60-second home feature video

$850

• Matterport 3D virtual property tour

$295

• Custom 2-page color brochure on hard stock

$175

• Multi-page digital property storybook

$0

• Property staging (if needed)

$3900

ONLINE PROPERTY DISTRIBUTION* • ColdwellBankerLuxury.com

•

Realtor.com

•

Unique Homes

• ColdwellBanker.com

•

JamesEdition

•

Zillow

• Wall Street Journal

•

Market Watch

•

Trulia

• Mansion Global

•

Barron’s

•

Homes.com

• Robb Report

•

Penta

•

Homefinder.com

•

Listhub Glob websites in 6

* Some websites display properties based on criteria such as price point, type or feature. Not all properties will appear on all sites. ListHub Global applies to prop

Carlsbad | MARKETING

into who is similarities to

go area, we

ST

bal: 90+ 60 countries

perties priced at $2M and up.

2324 La Costa Drive, Unit C, PRINT ADVERTISING •

Dream Homes — full-page ad within an eight-page center spread

•

Premier Magazine — full-page ad within 16 page center spread

•

Dream Homes & Premier Magazine - Both inserts will be mailed to individual past clients and affluent buyers both locally and internationally. Costs are dispersed between multiple properties.

•

San Diego Union-Tribune Hot Property — cover property

•

San Diego Union-Tribune Hot Property — large spot on CBW back cover ad

•

San Diego Union-Tribune Hot Property Open House Directory ad

DIGITAL ADVERTISING/SOCIAL MEDIA •

Inclusion in CBW’s monthly Home Simplicity and Luxury Living eMagazines

•

Targeted social media advertising on Google, Facebook & Instagram

•

Posts to agent’s social media audience

•

Wall Street Journal/Mansion Global website “Featured Home”

•

Digital listing brochure distribution to local agents

DIRECT/EMAIL MARKETING & ADDITIONAL MARKETING •

Email campaign to past clients and contacts

•

3-day open house event (promoted with oversized postcards and 25+ open house signs)

•

Personally promote listing at local market pitch sessions

•

Promote your home by contacting top producing agents directly in Encinitas and coastal North County

Carlsbad | MARKETING OUR COST

DATE

CIRCULATION

$900

Nov-Dec

15,000

$900

Dec-Jan

25,000

$15,400

November

12,000 reprints

$600

Launch

360,000

$275

Launch

360,000

$135-$194

Launch

360,000

OUR COST

DATE

REACH

$0

Monthly

1,000 CBW agents to send to their client lists

$350-$550

Launch

Unlimited

$0

Weekly

20,000-40,000 impressions

$78 per month

November

20,000-40,000 impressions

$650

Launch

12.000 agents

OUR COST

DATE

REACH

$0

Launch

1,300 contacts

$1,750

TBD

4,500 homes

$0

Launch

45-60 agents per city

$0

Launch

25-35 agents

360O MARKETIN

The Coldwell Banker Global Luxury® program offers an impressive global s

property specialists are truly borderless and come armed with a complete

audience at all times, no matter whe

NG APPROACH

stage from which to showcase your home. Coldwell Banker Global Luxury

e suite of tools designed to share the beauty of your home with an affluent

ere they happen to be in the world.

M U LT I - F A C E T E D P R O

Our goal is to reach the largest pool of potential buyers for your property

a multi-faceted marketing approach that

“Exclusive Look” platform for showcasing your property to CB agents in the local area and across the country

Professional photogr

A N E N T E R TA I N E R ' S D R E A M 1 2 3 4 5 M a i n St r e e t | S

Ja n e ag e n t

REALTOR® | DRE# 01234567 |

Just Listed postcards, flyers and social media posts

Online exposure through hundreds of real estate websites

an Diego

619.555.1234 | jane.agent@gmail.com

| janesellshomes.com

Digital proper

Single-property website

OPERTY MARKETING

y, thereby maximizing your selling price. To accomplish this, we utilize

t maximizes exposure for your home.

Before

After

Live and virtual staging

raphy and Matterport

SUNDAY

METRO • SDUNIONTRIBUNE.COM/REALESTATE

JUNE 6, 2021

Open Sun. 12-3 p.m.

Dente, Molly Haines McKay Del Cerro Retreat - Adrienne Berkshire Hathaway HomeServices California Properties

Exceeding All Expectations -

Ria Scoma & Trudy Kranz Whitney Pacific Sotheby’s International Realty

Rare Coronado Village Opportunity - Elaina Nieman / Redfin Corp.

Cliff May Hacienda - Janna Hernholm / Pacific Sotheby’s International Realty See Pages 2 and 3 for more information on these properties

rty storybook

Luxury Living & Home Simplicity eMagazines

Print advertising

Seller update reports showing online activity

S T R AT E G I C A D V E R

To complement the extensive online exposure your property wil bring your property to the attention of affluent

DREAM HOMES MAGAZINE Monthly Circulation:

14,000+ Print distribution reaches the million-dollar home buyer market in upscale San Diego neighborhoods; each issue is also distributed in Beverly Hills

SUNDAY

METRO • SDUNIONTRIBUNE.COM/REALESTATE

JUNE 6, 2021

Open Sun. 12-3 p.m.

UNION-TRIBUNE’S S U N D AY R E A L E S TAT E Sunday Circulation:

Dente, Molly Haines McKay Del Cerro Retreat - Adrienne Berkshire Hathaway HomeServices California Properties

Rare Coronado Village Opportunity - Elaina Nieman / Redfin Corp.

300,000+ Runs in all zones throughout San Diego

Exceeding All Expectations -

Ria Scoma & Trudy Kranz Whitney Pacific Sotheby’s International Realty

Cliff May Hacienda - Janna Hernholm / Pacific Sotheby’s International Realty See Pages 2 and 3 for more information on these properties

R T I S I N G PA R T N E R S

ll receive, we leverage relationships with print media partners to buyers in the San Diego market and beyond.

PREMIER MAGAZINE Monthly Circulation:

25,000 Circulation includes 4,000 copies distributed in Los Angeles, Orange County, Temecula and Palm Springs

BEACHES & BEYOND (formerly Coastal Magazine) Monthly Print Circulation:

30,000+ Monthly Digital Circulation:

25,000 Targets San Diego’s most affluent coastal (and some inland) residents

H O M E S & E S TAT E S Quarterly Print Circulation:

125,000 | Quarterly Digital Circulation: 100,000+

This proprietary publication of the Coldwell Banker Global Luxury® program is distributed four times a year and paired with two leading publications: Unique Homes and The Wall Street Journal.

Homes & Estates offers stories of lifestyle inspiration in a range of luxury pursuits, including real estate, architecture, design, art, fashion, culture and travel.

E X PA N S I V E O N L I N

Finding a discerning buyer for a one-of-a-kind property takes ingenuity — and an expe

mastered the art of digital marketing, ensuring your property is seen by the widest possib will enjoy immediate syndication through a comprehensive network of prominent

UniqueHomes.com and internationa

coldwellbankerlu

Coldwell Banker automati

listings to hundreds of web par

the real estate industry’s mo

*JamesEdition, Barron’s, Mansion Global and P priced at $1M+. ListHub Global displays pro

N E S Y N D I C AT I O N

ert command of today’s online arena. The Coldwell Banker Global Luxury® program has

ble audience of qualified buyers. Luxury properties that are marketed through the program real estate websites, including WSJ.com, JamesEdition.com, RobbReport.com,

al websites through ListHub Global*.

uxury.com

ically syndicates

rtners, including

ost visited sites.

Penta display properties operties priced at $2M+.

E L I T E I N T E R N AT I O

The Coldwell Banker Global Luxury® program has partnered w

real estate websites to maximize the g

79+ P O R TA L S

51+ COUNTRIES

73.56 MILLION POTENTIAL BUYERS*

16 LANGUAGE T R A N S L AT I O N S

*Number provided is an approximation du

N A L S Y N D I C AT I O N

with some of the world’s most exclusive and high-performance

global exposure of your luxury home.

T H E L A R G E S T I N T E R N AT I O N A L R E A L E S TAT E A D V E R T I S I N G N E T W O R K

ListHub Global automatically publishes $2 million+ property listings to leading real estate sites around the world, such as China’s Anjuke, the United Kingdom’s Properstar UK, and India’s 99acres.

ue to frequent changes to the syndication.

COLDWELLBANK

The Coldwell Banker Global Luxury® website connects an affluent audience to some of the world

lifestyle search allows potential buyers to select properties according to their passions. Multiple la

experience. A built-in referral network for Luxury Property Specialists’ exclusive use

K E R L U X U R Y. C O M

d’s finest homes. From golf course properties to wine country estates, the website’s cutting-edge

anguage translations and currency conversion tools allow international buyers to tailor their user

e links us to other high-end real estate professionals locally and around the world.

COLDWELL GLOBAL LU

The Coldwell Banker Global Luxury® blog offers an int

of some of today’s leading voice

1. Google Analytics, Jan.–Dec. 2022. 2. Zeta

L BANKER XURY BLOG

ternational look into luxury and style through the eyes

es, visionaries, and style-setters.

240

T H O U S A N D + PA G E V I E W S I N 2 0 2 2 1

88

THOUSAND+ AFFLUENT SUBSCRIBERS TO G L O B A L L U X U RY C U R AT E D N E W S L E T T E R 2

Global 2022. Approximation due to frequent fluctuation.

SOCIAL

The social media landscape is yet another global stage where the beauty of your home may be

the Coldwell Banker Global Luxury® banner are among the most widely used sites to

623

33.8

71

MILLION+

MILLION+

THOUS

Impressions 1 across all media

Engagements 2

Followers 3 on C social medi

1. Media Agency and Sprout Social Reporting, 2022;

L MEDIA

e put on display. Powered by a dedicated and expert social content team, the networks under

oday, delivering a unique perspective on fine living and fine homes all over the world.

18

99.5

5.7

SAND+

MILLION+

MILLION+

Total video views 1

Link clicks 3

Coldwell Banker® ia channels

; 2. Sprout Social; 3. Media Agency Reporting, 2022.

EXCLUSI

Coldwell Banker’s Exclusive Look is a powerful platform for agents to share listings w

be shared with all agents in Coldwell Banker West for a specified time period befo

Banker nationwide network one bus

VE LOOK

with other CB agents before being placed in the MLS. Private, exclusive listings can

ore the property hits the MLS. Sneak Peek listings can be shared with the Coldwell

siness day before they hit the MLS.

W E A LT H

The Coldwell Banker Global Luxury® program enables us to identify and target the right a access to the largest database of high-net-worth individuals in existence, elevating direct

interests, the precise audience of affluent buyers m

ENGINE

affluent clientele for your exceptional home. Our partnership with WealthEngine gives us marketing for luxury properties to a new level. By curating the data based on lifestyle and

most likely to purchase your home can be targeted.

R E A LV I TA L I Z E : NOTHING

With a home in top condition, you can maximize your selling price. C

repairs to prep your home for sale with no upfront costs using the Rea

have to pay until yo

Use the program to help with: Fix it Up with Nothing Up front With a home in top condition, maximize your selling price — with no payment until closing.

•

Cleaning

The RealVitalize program helps with home improvements and repairs to prep your home for sale. We cover • Curb appeal your up-front costs and get paid back when your home sells. No hidden fees, interest charges or markups.

The results are remarkable – on average, RealVitalize properties sell at or above list price*.

SM

•

Electrical upgrades

Use the RealVitalize program to help with: • Flooring and carpentry Painting Staging • Handyman services Room Renovations Flooring and Carpentry • Landscaping Cleaning

•

Moving and storage

•

Painting

•

Plumbing

•

Room renovations

•

Staging

Handyman Services Electrical Plumbing Landscaping/Curb Appeal And much more!

before “We used RealVitalize to restore this seller’s home. We cleaned, painted, installed new floors, updated the kitchen and bathrooms, landscaped and staged. When we listed, we received multiple offers and were under contract in 5 days. I sold this home at 30% more than my client’s previous list price with a prior agent. The seller was thrilled!”

after To learn more, visit realvitalize.com. *Based on program data from Aug. 2019-Jan. 2021.

- Katherine B., Agent, Topanga, CA

Terms and conditions apply. Execution of program *Seller must pay for work upon whichever comes first: closing, listing If settlement proceeds are insufficient to cover the RealVitalize proje

FIX IT UP WITH UP FRONT

Coldwell Banker® can help you make the needed improvements and

alVitalize® program. There are no hidden fees or interest and you don’t

our property sells*.

Before

m agreement is required. Results not guaranteed. g no longer being in effect, or 12 months after completion of first job. ect costs, seller must pay the balance within 15 days after closing.

After

C O M PA R A B L E HOME SALES

MARKET E VA L U AT I O N

M A R K E T E VA L U AT I O N The best price obtainable for your home will ultimately be determined by the dynamics of the market, including factors such as: 1. Location 2. Buyer Demand 3. Financing If the asking price of a property increases beyond fair market value, the pool of potential buyers decreases the number of showings and the percentage of qualified buyers viewing your home.

PERCENTAGE OF THE MARKET THE PROPERTY APPEALS TO 80% 60% 40% 20%

15% over market value

10% over market value

Fair market value

10% under market value

©2023 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. DRE #01481919