China consumer preference analysis shown rapid growth in sale of electric shavers. China has a huge market of electric shaver which attracting many razor companies to enter the market. For each razor company to understand the development of China’s razor industry and consumer demand is essential. Cokemeti carrying 8 major industries with 5000 categories, across the top 10 internet platforms, 300 millions of customer social data and 32 millions sales of goods data to help oversea users to understand the status quo and development trend of the China market. Annual sales of about 2 billion yuan
From the market trend, Cokemeti statistics show that the electric shaver online market (example of TaoBao & TianMao website)The last 12 months of total sales of about 2 billion yuan. Electric shavers grew at an annual rate of 27%, In November over the same month last year increased by 49.15%, overall growth trend. The higher the annual growth rate, indicating that the faster the development of the long-term market, the higher the growth rate in the past three months, indicating that the short-term trend is better. China Consumer favorite is Flyco Top10 market share of electric shavers Market is 77.70%. Among the most popular brands in the consumer, the top four brands in November were Flyco, Philips, Runwe and Poree, market share of each brand is 48.40%, 21.21%, 6.79% and 6.00%. Flyco electric shaver market share of nearly 50%, the most popular with consumers.