7 Strategies for CPA Firm Growth and Increase Profits

7 STRATEGIES FOR CPA FIRM GROWTH AND INCREASE PROFITS Prepared by Cogneesol

INTRODUCTION CPA firm consists of auditors who manage public and private audit engagements.

Apart from auditors, CPA firms have staff accountants and seasoned accountants who are experienced in all aspects of accounting.

Most of the CPA firms only provide tax & accounting instead o f o f f e r i n g f u l l accounting back-office solutions.

Strategies that Work for Improving Your CPA Firm’s Overall Growth

FILL THE PIPELINE Now the tax rush is almost over; it is the right time to fill up the sales funnel to the brim with the ideal client profile.

Make new marketing strategies for 2019 and ask yourself what success means to you, what kind of clients do you want to add, and how many?

Then come up with marketing techniques that work for your business.

DIVERSIFY YOUR CLIENT BASE TO INCREASE SALES 125

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Understanding your most valuable customers helps to increase sales.

It can be risky if you have similar type of customers because they can be impacted by a common change in the market or business.

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How to Diversify and Grow Your Customer Base?

Product and services development.

Turn your virtual audience into a real audience.

Focus on networking.

SET UP YOUR CLIENT RELATIONSHIP MANAGEMENT TOOL The CRM tool is to do with more than just emails. It helps to store and manage clients’ sensitive data and your communications with them in an organized manner.

IDENTIFY CRITICAL PROCESSES

Prior to working on improving the processes of your CPA firm, you should analyze your current situation.

You can cut the fat on the edges only if you determine your primary offerings and create scope for critical processes.

NOTE DOWN YOUR

PROCESSES Prior to working on improving the processes of your CPA firm, you should analyze your current situation.

You can cut the fat on the edges only if you determine your primary offerings and create scope for critical processes.

TAKE HELP OF YOUR ROLODEX If you don’t have a list of your existing clients, create one right now.

Thereafter manage your existing clientele by using a reliable CRM and analyze each client by life stage, 401k status, along with other specifications.

SEEK EXTERNAL HELP

(OUTSOURCING) If it is challenging to balance critical operational tasks such as accounting, bookkeeping, and tax preparation w i t h o n - g o i n g f o c u s o n y o u r f i r m ’ s growth, then one way of doing these tasks in timely, efficient and cost-effective way is through outsourcing.

Outsourcing accounting and other backoffice services let you focus on your business growth. And if you are looking for a reliable outsourcing vendor, Cogneesol is an ideal choice.

ABOUT COGNEESOL Cogneesol is a leading outsourcing company, established in 2008, and providing complete finance and accounting services to CPA firms, accounting firms & businesses worldwide.

Cogneesol's Tax and Accounting Services for CPA Firm

TAX

PREPARATION Payroll Individual Sales and Use Business Tax Preparation

Accounting and Bookkeeping Accounts Payable and Receivable Bank, Credit Card, Loan and Inventory Reconciliation Transaction Entry Ledger Maintenance Financial Reporting and Analysis

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info@cogneesol.com

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+1 646-688-2821

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www.cogneesol.com

Thank You. We look forward to working with you.