Coffee District Magazine

W I N T E R / 2 0 2 0 I S S U E

C/D M A G A Z I N E

Daily Life of a Modern Entrepreneur Eating clean: Easy ways to stay on track!

DIMASH QUDAIBERGENARNAU TOUR in NYC

Beauty, Coffee & Above

Natural Products and Ecotourism

Business Innovations in GIG W H E N T H E W I N T E R F E E L S Economy

Vintage Fashionista

B O I L I N G H O T

INSIDE

this issue 2

INSIDE THIS ISSUE Mission is Possible

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FROM THE EDITOR The Wholesome Season of Gratitude

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D I G I TA L C O N T E N T I D E A S Story-Telling Succsess for Every Brand

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N AT U R A L P R O D U C T S Eating Clean- How to Stay on Track

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BEAUTY,COFFEE & ABOVE Wellness + Business Tips for Travelers

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D I M A S H Q U DA I B E R G E N The Arnau Tour - New York City, 2019

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“Mission is Possible “ ~ Lena Yudina / CEO Hi Everyone! When it comes to

friendly practices , new ideas, artistry,

writing new articles and advertising

music, and female entrepreneurship.

new products in our magazine , my

We believe that sustainability and

three colleagues and I usually start

the healthy ways to conduct our

with coffee. Drinking coffee with a

living matter. So we dedicate many

group of intellectual brainstormers,

of our articles and advertisements

kind

reflecting

individuals,

and

dynamic

aroma of a quality coffee fills my

work ethics and life habits, as well

office, delicious taste of the drink

as organic food and natural beauty

lets everyone forget the day’s

products, ecotourism, and wellness.

creatively,

positively,

and

humorously. We all belong to the same tribe of entrepreneurs. So, our mission is to help those who started their entrepreneurial journey and those who like hearing the news from famous and inspirational experts.

Being upfront about our mission: “Coffee District Media Magazine or C/D Magazine, explores the ways to

raise

creativity,

productivity

and the quality of life of aspiring entrepreneurs, busienss owners , and other professionals. We defend the authenticity of businesses, ecoISSUE ONE

Steven Maglio at The Friars Club, NYC

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INTERVIEWS & REVIEWS Business Innovations in GIG Economy

products,

green office equipment, healthy

think

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natural

creatives is my RITUAL. The strong

struggles, and it provokes us to

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on

O U R TA L E N T ’ S P O T L I G H T

We take style, content writing, and web design seriously, and we strive

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FUN FACT ENGLISH Why Learning Languages is Essential

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SMART COOKING How Healthy is Your ‘Business’ Diet?

to educate and motivate all those who are eager to learn from the Digital Media experts. You will meet our guests from different fields and

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learn from our interviews with them.

HEALTHY KETO What We’ve Discovered for You

Audrey Hepburn once said: “Nothing is impossible, the world itself says-I am possible.” We hope that the

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advice, the inspiration, and the

WINTER ESSENTIALS When the Winter Feels Boiling Hot

news that we share in our Magazine will liberate the spirit and give creative stimulus for your further business and personal growth.

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MEDIA KIT AND ABOUT Our Contact Information and Media Kit

Letter From the Editor Fall and me feel

LENA YUDINA EDITOR IN CHIEF/CEO

The Autumn and early Winter season in New York is a truly captivating season.

It brings gorgeous scenery and longawaited harvests, it energizes us with expectations for the upcoming holidays.

It feels special because it seems like a contemplative, highly spiritual, and reflective moment for busy local fellows.

At this time of the year, spotting a meditating business owner, a stay-home mom turned-yoga practitioner, or listening to an entrepreneur playing a self-made flute around Central Park, looks organic and natural. They perfectly blend in with the tapestry of changing leaves, rainy sidewalks, the bright colors of the late-blooming flowers, and smiling faces of well-rested kids.

This time of the year has been my favorite for a long time. It brings redemption, the feeling of arrival at some destination where a new year, a new chapter of my life is just about to begin. Even though many consider Winter to be the last season that closes out the year, for me, Fall feels like the end of the cycle that brings up the fruits of my living, new creations, and the latest results.

In the Fall, my year-long cycle is completed bringing up sensations from my life, resolved conflicts, and the actualization of hopes. Winter is a time of celebration, where what I have achieved feels like the final triumphal music chord in the year’s majestic symphony. The uniqueness of this moment is something that manifests through nature, our deeds, completed projects, special moments, unforgettable summer kisses, and fulfilled promises.

Winter secure

seasons make and confident.

These seasons have all the answers; they “suggest” some plans for the future while balancing my previous achievements. I feel that this period of the year is unique and wholesome.

Whether it is random or intentional, during this season of the year, we tend to sort out things we did in the past and plan ahead, stepping into a new reality, into the new upcoming year.

As the words wholesome and wholeness started to circulate through my office, we gathered around the coffee table for an emotional debrief and some editorial planning.

What is a wholesome life? Should we learn how to stay away from the distractions of an urban community?

Do we have to welcome more nature and more sustainable products in our life? How can we adequately express ourselves at work while dealing with the demands and limitations of the corporate powers? What are the stumbling blocks that prevent our productivity and creative thinking?

Does connection with the history and culture of the past matter?

What brings beauty and wholeness to our homes, or workspace?

Whether this year has left you feeling happy or disengaged and torn, we’ve collected some compelling stories of restoration, new beginnings, and learning new skills that might reflect on your feelings.

IN OUR WINTER 2020 EDITION OF OUR MAGAZINE, WE INTRODUCED STORIES T H AT M A D E T H E S E A S O N S H I N E ; S TO R I E S , T H AT WE HOPE WILL MAKE YOU CURIOUS, WELLINFORMED, INSPIRED, AND DELIGHTED.

On pages 6-11, we explore the idea that wholeness somehow equates to clean eating, living, and sustainability.

You will find a list of organic and plantbased foods, skin-care, and self-care products that can be a great addition to your beauty routine and your home.

Read our product reviews, vegetarian and Keto recipes, immerse yourself in the conversation about beauty tips for busy travelers, sustainability, wholesome living, natural products, and ecotourism!

Page 5, will introduce our guest, the MBA from Stanford University, book writer Claire Diaz-Ortiz, who will walk you through the process of self-discovery, finding the inner motivation, impulse for creativity, and business development.

On pages 18-21, meet our guests and read our Interviews with the renowned speakers and business owners Kaihan Krippendorff, and behaviorist Jeff Kreisler- the author of his book “Dollars and Sense.”

On page 16-17, find our interview with Steve Maglio, a singer and performer at the famous Friars Club, in New York City.

Pages 14-15, 22-31 will introduce the musical talent of a rising star Dimash Qudaibergen, the new Digital Art installations in New York City, tips for English Language bloggers and marketers, beauty, fashion, and much more. Find our Media Kit at the end of this edition to see some statistics and information about our magazine’s demographics and readership.

Enjoy!

Happy Holidays, Lena Yudina OUR TEAM CEO / Editor in Chief / Publicist Lena Yudina Web / Graphic Designer Lena Yudina Marketing and Advertising Lena Yudina Publishing / Web Assistants Laura Harting / Emeli Carter (Int) Sales and Marketing Assistant Roy Carter (Int)

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Getting your business started or making a profitable blog requires courage. Learn from the experts to make a well-informed decision. www.coffee-district.com 4

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ISSUE ONE

Story-Telling Success For Every Brand Business

science,

I found these ideas and concepts very inspiring and practical. I’ve included and

entrepreneurship, and startup innovations are the topics we continuously

and

Social

Media

management,

behavioral

taught them during my e-courses on Branding and Marketing, and described

discuss with our audience. In her recent book, our guest, the MBA from

them in my eBook “ 7 Step Strategy for Profitable Blogging and Effective

Stanford University, Mrs. Claire Diaz-Ortiz will walk you through the process

Marketing.” I wrote my eBook for content creators and digital community

of self-discovery, finding some inner motivation and impulse for creativity.

members who love spreading their personal or branded messages across

Her tips on how to turn average blog posts into profit will surely make you

the Globe. There are thousands of people who stream out their thoughts

wonder. Her book “Social Media Success for Every Brand,” showcases some

and stories about their favorite products, or personal life, who see Social

tips and advice, and uncovers secrets for aspiring marketers and business

Media and blogging as an excellent way to connect with more communities

owners. Her topics of discussion resonate with some specific marketing

worldwide. It is always fascinating for me to share some advice and guidance

points and cross-references in my eBook “7 Step Strategy on Profitable

on writing, blogging, and structuring branded content, managing social media

Blogging and Effective Marketing”. Below you will find some strategic tips

and marketing, implementing SEO tools, or practicing English Language.

from both books that will make you aware of your journey in Digital Media, Digital Writing, and Small Business Development.

In the chapter #2 of her book ‘ Social Media Success for Every Brand,” Mrs. Diaz-Ortiz describes the principles of a great story making, or what to keep in mind while creating a blog post, social media post or a branded digital content. She suggests taking advice from the business formula ‘The StoryBrand 7-Part Framework or SB7 created by Donald Miller, CEO of StoryBrand. The author pinpoints 7 important strategies of successful content writing that includes the following:

In my eBook, I give solutions on how to do it with more efficiency and I shared my Practical Guide for daily homework exercise that can solve many potential problems with Social Media and Digital Content management.

Managing your Social Media accounts and running your blogs can be a great way to share your voice with a targeted audience or digital friends. If you have an essential thought, a music artist you want to promote, an active call for justice, some valuable ideas, or a unique business proposition, don’t shy away from putting your thoughts out there. Your sense of purpose is like an engine that makes things going. Similarly, the feelings and love that comes

1. The character ( the main character in your story is your audience or your

from your heart are the fuel for your brand’s and idea’s success. So, focus on

customer, not you )

the purpose of your blog or your business, your messages, help someone to

2. Sell solutions to internal problems of your customer

solve their problems with your care and guidance, put your soul in it, and the rest will come. Here are 4 essential questions to ask yourself before you start

3. Give your customer a reliable guide to meet their needs

writing your digital content or a Social Media message.

4. Give your audience, not only a guide but a plan for further actions

1. What is the main point / idea of your note or a blog post

5. Your strategy and call to action should offer a challenge and motivate your

2. Why in the first place you wanted to share your content with your audience

audience to do next step 6. Meet their fear: Help your customer avoid any failure

3. What new information your audience will learn from your postings 4. Who do you want to achieve, and what is the primary goal of your sharing

7. Never assume people understand how your brand can change their lives.

Tell them.

Lena Yudina Fonder / CEO / www.coffee-district.com

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O R G A N I C C O F F E E A N D C H O C O L AT E N E W S

On The Go ~ Coffee Hubs for Start Ups

Old habits die hard

Most coffee-drinkers will agree with those who say that

lower the risk of heart diseases. Great right? But wait.. is

the coffee that we drink in the morning can make or

every cup of coffee equally healthy? I think that the answer

break our busy day. Starting a day with coffee, and have

to this question everyone finds on their own because our

another cup of Joe for lunch or some afternoon brunch is

preferences differ. However, we promised to keep you

a tradition among many creative communities around the

informed about the best, organic, or natural products on the

Globe. In addition to its exceptional aroma, coffee boosts

market, including our favorite coffee brands and chocolate

creativity and stimulates the imagination. It frees people

bites to complement your breakfasts. Here, we chose three

from worries and lets them concentrate on some positive

natural products that won our vote. No further tips are

thoughts. Besides, dietitians say that coffee is an excellent

needed; the coffee and chocolate-infused organic delights

source of antioxidants; it can increase fiber intake, and

will talk for themselves. Take a look!

BY THE WAY

TRENDING

LIFE HACKS

If you did not try these cookies yet, you are

When it comes to healthy snacking along with

The PÅTÅR coffees are all about quality and

seriously missing out.Visit www.cookieplusprotein.

drinking the coffee, we would recommend you to

sustainability. The UTZ certified PÅTÅR uses

com to learn about the varieties of this impressive

check out the fantastic organic Chocolates and

beans to be organically grown, meaning without

KETO combo. Very soft, buttery large Keto

Snacking Thins produced by the Finland company

the use of fertilizers and pesticides. This means

Chocolate Chip Cookies are incredibly tasty, low

“Nordi.” Available in Europe and the USA, the

healthier soils and less impact on the climate.

in Carbs, Gluten-Free, made with no Palm Oil, and

products of this brand manifest the purest and

Also, farmers are paid more for organic crops,

have zero added sugars!

most organic ingredients and delicate taste.

while time they’re safeguarding the environment.

WWW.COOKIEPLUSPROTEIN.COM

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ORDER: WWW.FAZERNORDI.COM

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E AT I N G C L E A N - H O W TO S TAY O N T R A C K

HOW ABOUT

Have you ever tried purchasing coffee from Trabocca company? Trabocca is famous for bringing the best specialty organic coffee to the market. For decades they have been working closely with farmer groups around the globe in order to produce some of the world’s finest organic coffee beans. Trabocca offers a wide variety of specialty organic coffees from around the globe with different certifications. www.trabocca.com.

Tradin Organic sources thier organic fruits like dates from Tunisia, Algeria and the United For most of his childhood, Saul Nadoff, the founder of Freedom Bars, suffered from IBD. The IBD is often characterized by chronic inflammation of the gastrointestinal (GI) tract and can be a painful and annoying symptom that prevents people from living a healthy life. When Saul was 16, he discovered his way to combat the illness, and he found a natural, clean diet that worked with his needs. Saul said that he is following this lifestyle for over a decade and not only learned how to stay disciplined through the everyday hustling but decided to make his snacks that suit his taste and quality standards. His passion and his entrepreneurial spirit both are exemplary. What is his goal? His goal is “ to give others who are health-conscious,

States. Their organic dates are a delicious sweet snack which can be also used in trail mixes, granolas and dried fruit mixes. The products are available as chopped, whole on the branch, whole pitted, whole pitted raw and paste. The organic date sugar, which is an excellent alternative sweetener is also on their shelfs. www.tradinorganic.com

SECRET INGRIDIENT

the freedom to enjoy what they are eating on the go.” Saul shares his passion for healthy, natural living by bringing these delicious Freedom Bars to all his customers, whether they are entrepreneurs, busy students, eco-travelers, or the organic and natural foods addicts. www.freedombar.com.

Organic Coffee & cocoa powder suppliers for your Business The cocoa powder at ‘Tradin Organic’ is obtained using nib-roasting techniques by

The organic figs from Turkey and the US,

pressing cocoa liquor. After pressing, the substantial parts of the cocoa liquor (cake)

including the natural variety, the flat Lerida

are ground into cocoa powder. Both natural and alkalized powders are available

variety, and the round Protoben variety, are

with a low and a high-fat percentage. Their cocoa powders can be offered with a

some tasty additions to the Tradin Organic’

wide range of certifications such as organic, Fairtrade, RFA, and UTZ. Products with

list. We are often on-the-go and in need of a

combinations of the certifications mentioned are also available. The cocoa powders can

quick snack, a top to our morning oatmeal, or

be used in a wide range of applications, including baking, dairy, and instant products.

a secret ingredient for a homemade chocolate

The company can also provide organic coffee, dry fruits, cocoa liquor powder, and

bar. What can be better than try these out?

other products. www.tradinorganic.com.

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BEAUTY, COFFEE, AND ABOVE

MAssage Oils From France Wintertime is excellent for giving our partners or ourselves a little treat. If you are heading to your honemoon, favorite spa or wellness center, don’t forget to prepare your unique bag filling it with vegan cosmetics, natural creams, and healthy self-care products!

With the highest quality European ingredients and BPA free packaging, these massage oils, personal lubricants, and intimate cosmetics are body-safe, made with all vegan ingredients, and always paraben-free.

H T T P S : // W W W . E X S E N S - U S A . C O M

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BEAUTY, COFFEE, AND ABOVE

Savor The Moment EXSENS products are formulated with your sexual health and sexual pleasure in mind. According to their website, many of the company’s products are certified organic. The entire line was developed by women for women. The EXSENS formulates and produces all of their intimate care, bath, and body, as well as sensual play products at the state-of-the-art cosmetics and medical devices facility. The center “Laboratoire Néo Cosmétique” is located in Aix-en-Provence, France, where EXSENS has been producing cosmetics and intimate care products for clients across Europe for over a decade https://exsens-usa.com

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W E L L N E S S T I P S F O R E C 0 - T R AV E L E R S

Product List and Article by Lena Yudina.

East -West Travels Seven Beauty Tips for Winter Season ~ Travel With Comfort ~ 1. Watch Your Diet. Your skin texture depends not only on external treatments but also on your food intake. We would recommend trying vegan, sustainable products from www. kulikulifoods.com. Their Moringa infused powders are more efficient than kale drinks, and many dietitians praise the health benefits of this herb. Moringa is packed with protein, essential amino acids, 27 vitamins, and 46 antioxidants. It has a green, matcha-like flavor and adds a healthful, burst of green to

When we travel, we want to look our best regardless of the road or weather

smoothies, savory dishes, and sauces.

conditions, and other stumbling blocks. It is not a secret that you look better when your meals are packed with organic, plant-based foods, vegetables,

2. Moisturise Daily ...Cold weather and chilly winds aggravate

and fruits, your cosmetic bag is full of healthy balms and creams, and your

the dry skin condition. Include a couple of plant-based, vitamin-

travel habits are well-groomed. But what to do if the fruits are not as tasty

reach, or collagen-stimulating creams to your daily ritual.

as they were in the fall? Or perhaps your cooking skills are needed some

Tone and moisture your skin after each cleansing, and use a

upgrades? What self-care routine and cosmetics are the best, especially

moisturizing night cream of your choice every evening. The

when you are traveling or on the go? Read on to hear some of the green

Korean line https://us.innisfree.com and its sustainable products

news and our seven beauty tips for busy travelers to consider.

aim to solve many issues affiliated with the skin.

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3. Oil Therapy - Most of the women are familiar with the benefits of coconut oil. Don’t limit yourself with using it in your kitchen; try to pamper your skin with the coconut oil right before a bath to heal the dryness. Use a creamy mineral or plant-based soaps and organic facial oils and serums that render that extra suppleness to your skin. We found that the skincare company “Malaya” produces quality products that might meet your goals. https://malayaorganics.com 4. Include Flaxseeds, Almonds, and Ghee in your diet. Healthy snacks with almonds, dry fruits, honey, and raw chocolate or organic cocoa powder are excellent additions to your meals.

5. Lip Care. Winter and seasonal travels might be complicated if your skin and particularly lips are sensitive to the windy, freezing

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weather conditions. Avoid licking your lips, and don’t bite the skin on the surface of your lips. The skin around the lips is fragile, and the habit of eating or chewing it is that kind of obsession

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that needs to go away. Using lip balm is highly recommended during the Wintertime, especially if you are traveling, taking a ski trip, hiking, or otherwise staying active. Natural, plant-based products like “Green GOO” lip balms are significantly better their main-stream competitors. The collection of healing herbs and the exclusion of harmful ingredients make their natural lip balms and other products a success. https://greengoo.com.

6. Hair Care..Those who want to travel with comfort must grab a couple of best quality shampoo and hair care products to keep them in their suitcases. After washing your hair, don’t go outside while your hair is still wet. It may experience discomfort and breakage. Apply conditioner before using blowdry or curling iron. We found that eco-friendly shampoo and conditioners produced by https://phillipadam.com might be an answer.

7. Traveling abroad or even short distances might urge us to

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sanitize our hands more often. The eco-friendly “ No More

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Germs” hand sanitizer produced by Organic Chix is a must. It is safe to keep it on an airplane, it fits in your small packet; it is alcohol-free and safe for kids. https://www.organicchix.com.

COFFEE TABLE BOOK CLUB

/ SEO AND CONTENT WRITING TIPS

An Upbeat Treat ~ Travel Read DISCOVER SOME HIDDEN SECRETS OF DIGITAL STORY-TELLING & EFFECTIVE MARKETING ON THE PAGES OF THIS EBOOK. CASE STUDY EXAMPLES WILL MAKE YOUR LEARNING FUN AND USEFUL. Many of us travel for Holidays. Traveling gives us more space for

them with the SEO tactics and compelling visuals for better search in

learning a new skill, contemplating on our adventures, or analyzing

Google.

the tips shared by our colleagues. Imagine spending your time on the road, discovering a new hobby, or learning new subjects like writing, journaling, or marketing some things for-profit or a pleasure. Are you Image:a and content by Lena Yudina

ready to start creating a new reality? Would you like sharing your travel adventures, favorite event, running your blog more efficiently or making your marketing campaigns more effective?

Writing for business and writing for pleasure are two different things, and I will elaborate on these two different types of writing. After reading this eBook and completing some home practices that I have included in it, you will be able to write freely and for many different purposes. You will write for your business, or a pleasure telling the world about your hobbies, talents, favorite singers, and stars. You will be ready to share

If you are an early-stage startup, marketer, blogger, or just someone

your opinion efficiently, promote your business, and even earn some

who likes to write and who wonders about different aspects of

active and passive income or bonuses through blogging.

digital content writing, this eBook is a must-read. Through my work and experience in consulting, I have noticed that some of my clients - beginner bloggers were afraid of writing. They believed that they lacked the critical writing skills needed for successful digital marketing performance. Many of them had doubts about the purpose of their blogs, while others have asked my advice on mastering their writing style, structuring their articles, and finding new ideas to make their blog post outstanding. In this eBook, I focus on improving your writing

I have included my “Content Planner” to the book that suggests the weekly homework exercises. Practicing writing using its downloadable PDF templates will help everyone organize their essays while mastering creative and business thinking. In this eBook, I also share my tips on the best content marketing strategies and SEO implementation, where we will explore some ways of advertising and monetizing your blogs to make them profitable from day one. www.coffee-district.com.

style and business analytical skills. I’ll guide you through the process of composing a compelling story, creating professional articles, supplying HASIA LIFESTYLE

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MUSIC MOMENTS- EVENTS SPOTLIGHT

DIMASH QUDAIBERGEN THE ARNAU TOUR IN NEW YORK CITY

By Lena Yudina.

The first solo concert of Dimash Qudaibergen in New York City, held at the Barclays Center on December 10. 2019 left the majority of its visitors speechless or curious at the list. The nearly three-hour show of Dimash’s Arnau Tour combined various forms of entertainment, advertisement, and documentary. It aimed to showcase Dimash’s musical abilities, in addition to introducing the wonders of his native culture and the beauty of his motherland Kazakhstan. Those who joined the concert were slightly surprised as the show provoked a mix of Dimash’s singing with a variety of pop-dances, native ballet performances, accompanied by the latest astonishing effects of the digital art technology.

The grandiosity of the show lead by Dimash introduced a vast range of musicians, composers, and all those who organized his solo concert in the USA. No wonder why the enormous Barclay Center gathered nearly 20, 000 listeners, on that day, placing Dimash on the same line of popularity with Beyonce or Paul McCartney, who has also performed there in the past.

In this article, I will share the insight views of the show and some of my thoughts on Dimash’s talents, that I was able to witness and savor. I will define why this event was inspirational for me and why I believe the “Dimash’s Effect” is so contagious among his dear fans and followers worldwide. Honestly, it seemed that the primary goal of Dimash’s tour was not only to impress the audience with his musical ability to transition between lyrical tenor, to bass to Falsetto, or Italian Bel Canto styles.

Neither to showcase the beauty of his voice that has a remarkable range of six octaves. It appeared to me that he also wanted to inspire people to be more humane and more conscious of their abilities, and share them with the world as generously as Dimash shared his own.

#Dimash Some of the New Yorkers might have heard of Dimash before his first solo concert on December 10th. Dimash made his first music appearance in New York on October 26, 2019, where he performed as a guest in celebration of the gifted Russian composer Igor Krutoi, for Igor’s 65th birthday.

The unity of these two talented artists left many significant memories in the hearts of music fans who were exposed to the creativity of both musicians. The Russain composer Igor Krutoi, whose songs were performed by the renown Andrea Bocelli and Lara Fabian, might have a particular interest in composing songs for Dimash. Many songs that Igor Krutoi wrote or otherwise shared with Dimash Qudaibergen (Love of Tired Swans, Love is Like a Dream (lyrics by Valeria Gorbacheva, Ogni Pietra ( Olimpico), and more became contemporary hits and a pure sensation. #Inspirational What does impress me when I listen to Dimash’s singing? Those of you who are singers or those who were trying to sing might probably know how difficult it is to switch the voice registers and go from the low voice to the higher notes using the so-called head resonator. Dimash’s incredible technicality, the way he moves around music phrases, using different intensity and colors, from down deep baritone to the light tenor, to the airy falsetto and soprano-like voice make me believe in miracles. It also makes me think that if people work hard enough while doing what they love, the result may be just as good as Dimash’s. #Authentic What do I call “Dimash’ Effect” and how to deal with it? Let’s talk about ENERGY. On the stage of Barclays Center, Dimash expressed himself with a high potential of energy and charisma, trying new forms of moving, communicating with the audience, dancing, singing, and even playing his native music instrument called dombra. Where does his power come from?

Perhaps it is genetics, some people may say.

Or maybe his energy is rooted in his deep attachment to his native culture, authentic music, and traditions that he brought with him and proudly introduced to the picky New York’ public during his concert. Take all these elements away, substitute them with some other melodic and cultural patterns, and it will be different Dimash, better or worth, but different.

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I S1S4U E| OI SNSEU E O N E

#Humanity

M U S I C A N D A R T M AT T E R

Visiting Dimash’s concert at the Barclays Center was a bliss. Somehow, he managed such a vast audience to feel united & welcomed. During the concert, Dimash had to stop singing for several times, allowing his fans to chant some songs with him as a choir, as a community of strangers united in spirit. At this point, some lady that sat by my side was visibly upset that she couldn’t sing in the Russian either Kazakh languages, so she started to mumble the melody of the song without any lyrics. I heard that many others echoed her voice, trying to extend the pleasure of signing their favorite tunes along with Dimash and the crowd at the gorgeous Barclays Center.

I wish I could give that lady and everyone else a piece of paper with some lyrics written on it so that they could join the singing crowd with even more enthusiasm. #SingingTogether This moment of chanting together with Dimash and his band was unique and wholly unforgettable. The wholehearted chanting spread across the Barclays’, filled out all the spaces from top to bottom, making a stranger in the nearest row a friend. The beautiful digital effects of the show that reminded me of a Refik Anadol’ ‘Machine Hallucination’ Pop-Art Exhibit in New York City, brought everyone to a fantasy world, where voice, music, sounds, and colors ruled the universe. I thought that every true artist, book writer, painter, a talented influencer, has a message to share. Dimash’s message urged everyone to think more about peace and humanity that he cherishes the most and treats as a priority. What a night it was ! What is your dear and most sacred talent ? Have you discovered it yet? Perhaps the New Year is the beginning of New You? #Bonus After I left the Barclays Center and arrived at home, I kept thinking of what I call the “Dimash’ Effect” and all these people who came to the concert hoping for ecstasy and enjoyment. For those who wanted to chant, but did not know the lyrics of Dimash’ songs, I’ve created a gift.

I have translated and transliterated the words of the songs so that more Dimash’s fans can follow up, sing or study languages. The unity of people that Dimash was seeking during the concert earned my vote. I am sending the lyrics and transliteration of the words that we’ve sung at Barclays to all our email subscribers and Social Media followers who want to sing with Dimash on Youtube of life at his next concerts. It’s the least I can do to forward Dimash’s message and support creativity. Will you sing with us too?

Music and Art Matter

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THE TALENT’ SPOTLIGHT - OUR INTERVIEWS

ZEALOUSLY BUILT ~ INTERVIEW WITH S T E V E N M A G L I O AT T H E F R I A R S C L U B , N Y C L: Could you name a couple of your favorite Sinatra songs and share with me how they are significant to you?

S: There are too many favorites to narrow down to a shortlist, so I would say that all the bigger hits are the ones that mean the most. New York, My Way, Lady Is A Tramp, Summer Wind, etc.. They are the crowd-pleasers. My personal favorites change from time to time.

L: You worked with so many fantastic orchestras, musicians and performed in front of so many significant people. Can you share about few memorable moments in your career that are derived from these experiences?

S: Probably the most important to me personally were the shows I did with Deana Martin and Vincent Falcone, who was Frank Sinatra’s pianist/conductor/music director from about 1975 to 1985. It was like getting a crash course in Rat Pack Studies.

L: I think that many people can agree that “Strangers in the Night,” “My Way,” “Something Stupid,” “Fly Me to the Moon,” and some other songs are the signature songs of Sinatra’s repertoire. Which songs are the signature songs of your collection? What is your background in music, and what does it take to be a successful singer?

S: I don’t have any signatures of my own, because I’m always being hired to sing Sinatra’s signatures. I did make a CD called, “YOU BELONG TO ME and other songs Sinatra never recorded.” It featured songs like Good Morning Heartache, Old Cape Cod, The Party’s Over. But they’re not in all my shows so I really couldn’t call them my signatures. As far as background, I don’t play any instruments, and I don’t read music at all. I’m strictly a singer who INTERVIEW WITH STEVEN MAGLIO BY LENA

relies on emotion to get the song across just as much as vocal ability. The most important

YUDINA, FOR COFFEE DISTRICT MEDIA MAGAZINE

thing is that you have to love it. You have to be 100% dedicated, or the best you have will

What comes to your mind when you hear the name ‘The Friars

never rise to the surface.

Club’ in New York City? For me visiting the Club as a guest,

L: You have been carrying the legacy of Sinatra’s music for so many years. What does it take

hearing its artists performances, learning about the Clubs’

to do what you do? Were there any obstacles along the way?

history, and having an inside look at the magnificent building was a slight culture shock. It provoked some questions and unique discoveries. ‘The Friars Club’, as an organization, traces its roots to 1904. Later the Club’s performances were televised in the 1970s as part of the Kraft Music Hall series and then The Dean Martin Show and Comedy Central .

S: I started late. I was 35 when I started my lessons and 43 when I made my professional debut with Joe Battaglia and The New York Big Band at Tavern On The Green, NYC, in 2002.

The most challenging thing was the lessons. Very frustrating. Many times I considered giving up, but the love of singing kept driving me. In the beginning, people would come to the shows with skepticism. Now that I’m a little more well known, they come to get the feeling of being at a Sinatra show, or as close as possible. That’s my goal. Not to necessarily sound or act like

During my visit I met and spoke with the renown member

Frank, because I’m not an impersonator, but to try to recreate the feeling of being at one

of the Club and its singer Steven Maglio to hear the insight

of his shows at The Sands in Las Vegas. Everyone loves that album, so I try to recreate that

news, as well as Steven’s story of his journey in music and

atmosphere.

performing arts. Here is my interview. Join our conversation!

Lena: When did your interest in Frank Sinatra’s music begin, and was there a moment in your life when you met with Frank Sinatra in person?

L: You are working with the iconic New York City Friars Club. What can you share about this club with the audience who has never been to this venue before?

S: I thought Disneyland was the most fabulous place in the world, but then I joined The Friars Club. There’s a family attitude there that you don’t find in any other private club. Members will

Steven: I never met Frank Sinatra or his children. I met his

sit at a table (at a roast) and allow other members to insult them and make fun of them. And

granddaughter AJ a few times. But, I’m very close friends

still, other members will go out of their way to be there to laugh at it all. But nobody gets mad

with Dean Martin’s daughter, Deana Martin, and her husband,

or angry. That can only happen in a place where you know you’re truly loved. In The Friars

John Griffeth.

Club, a handshake is what you give to someone you just met. Members generally greet each

L: What, in your opinion, is the secret of Frank Sinatra’s talent and unbelievable success, and what can the younger generation of signers learn from Sinatra’s approach?

S: He had the best balance of all the ingredients that are needed to be a singer. Breathe control, power, diction, timing, etc.. There was not one aspect that overpowered the other. He had the best balance. He could also sing a ballad with the same intensity as a swing number. It’s like a recipe.

Everything needs to be balanced.

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other with a hug, a kiss, give a slap on the back, or use some other forms of affection that are usually reserved for family members. And that’s because we are family.

INTERVIEW-CONTINUES L: You are deeply involved with the New York City Friars Club and how it operates. What can help to continue the club’s legacy and preserve the historical uniqueness of the club?

S: The Friars Club is known for entertainment, but I believe that what’s more important are the entertainers. You can be entertained at a ball game or a museum, but at The Friars Club, we have the most exceptional entertainers. Where else can you see Barbra Streisand, Robert DeNiro, Billy Crystal, Bernie Williams, and Lisa Lampanelli all in the same place? All different, yet all iconic in their fields. That’s why, if you notice, when I write “The Friars Club,” it’s always with a capital “T.” That’s because there’s no place else in the world like it.

L: During the celebration of Frank Sinatra’s 100 birthday, Larry Kings said, “ We have a problem with aging at the Friars Club.

Say It With Music Listen to Steven Maglio atThe Carnegie Club West 56 street, New York City, 10019 Phone: (212) 957-9676

“How is the club attracting younger generations and new visitors these days?

S: The comedy shows are a big draw with the younger crowd.

We have a series called The Vault that features some of the best-known comedians, and up and coming comedians. We also have a generational attraction. Sons and daughters of older members, who grew up knowing The Friars Club through their parents, are now bringing their friends who were never exposed to it, and they are becoming members.

L: Please tell me about your upcoming plans, performances, or shows. Is there anything that you can share with my audience beforehand? Where can the audience find information about your concerts?

S: My website http://www.StevenMaglio.com has show info, photos, videos, and more.

I can be seen every Saturday

with an 11 piece big band at The Carnegie Club on West 56th Street. It’s the longest-running nightclub show in NYC because I haven’t changed one song or one joke in 15 years.

And Once-A-Month, I’ll be performing at The Friars Club, NYC with my Seven Piece Orchestra, singing ‘NOT Just Sinatra’, a combo of Frank’s signatures and some other songs he wasn’t so closely associated with. Each show will also feature a comedian to open and a unique, well known musical guest to sing a few songs, and tell some great show business stories.

For these shows, The Friars Club is open to the public.

Anyone can buy a ticket and come to see the show, enjoy the dining, tour the building, and possibly become a member.

Everyone loves fun, so everyone should join The Friars Club, even if it’s just for one night.

L: Thank you, Steven, for your time, for answering my questions and sharing your story. I hope that your wisdom, passion for music, and regards to Frank Sinatra’s legacy that you carry will transfer to our readers and dedicated audience.

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OUR INTERVIEWS ~ EXPERT’ ADVICE ~ HELPING STARTUPS TO SUCCEED

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B U S I N E S S I N N O VAT I O N S I N G I G E C O N O M Y

EXPERT

ADVICE

On Strike Against Procrastination AN INTERVIEW WITH JEFF KREISLER, AND OUR DIALOGUE ON HUMAN PRODUCTIVITY

Interview By Lena Yudina for Coffee District Media Magazine.

Procrastination can hit anybody, and once you feel it ‘knocking at your door,’ it can be challenging to ignore it. We often procrastinate because we are intimidated by the size of our new projects or by some overwhelming agenda for meetings with our colleagues. We might slow down due to a loss of interest in what we do, or because we feel like we’re “not in the right mood” for doing things that we’ve planned to complete. Whatever is the reason, procrastination is not a useful strategy for improving our productivity or for speeding up our success. In the following Interview with Mr. Jeff Kreisler we explored the ways to go ‘on strike against procrastination’, and turn unfavorable circumstances into the opposite.

According to Kaihan Krippendorff, about 70% of employees of established organizations are disengaged at work. That costs the US economy up to 450 billion dollars and lost productivity. On the other hand, effectively handling multiple projects becomes a stumbling block for many independent business owners, entrepreneurs and digital professionals.

So, how can people improve their productivity and combat procrastination that often kills businesses and blocks innovative ideas from coming to life?

L: Yes, I agree, some experiments have shown that a person’s intentions only slightly boost performance. Some tangible steps and commitment to our planning, as well as visualization, might be a good start in reversing procrastination. In one of your articles you have said: “The more we can make the future defined, vivid and detailed, the more relatable it becomes, and the more we will care, connect and act in our future selves’ interests, too.” Visualization of one’s future sounds like a meditative ritual or a meditation technique that we can perform at home or at work. It looks like an analogy to meditation techniques that are so influential within yoga communities. Did you practice or study yoga in the past? How can people make visualization of their future a habit?

J : “The idea of visualization did partly came to me from combining what I have learned from my yoga and taichi teachers. I can’t say that I am a guru or an advanced yoga or taichi practitioner, but the science tells that visualizing the future is extremely powerful.

To make visualization a habit, one must remove all the barriers and aim to make visualization automatic. People can try a new practice of announcing their projects or commitments publicly, either to their family, friends, or on social media. Announcing our projects to others gives our plans a

With some insights from behavioral science, leaders and forward-thinking

push. Once the project is announced, it becomes easier to visualize and

companies understand that overcoming procrastination begins with

celebrate its progress and outcome. People can also try preparing some

breaking old habits and nurturing new ones. During my interview with

material things, and keeping them near, in front of their eyes as a reminder.

Jeff Kreisler, a Princeton educated lawyer turned best-selling author and

For example, if someone planned on going to the gym but postponed

champion for behavioral economics, we examined traits of human nature

going there on many occasions, he can put his gym clothes near the bed.

and some of the leading research in behavioral science.

In this scenario, when this person wakes up, the gym clothes will gently

Jeff Kreisler, the Editor in Chief of PeopleScience.com, shared many strategies within the study of human habit and productivity that prompt

‘remind’ him of his commitment. Visualizing going to the gym and wearing these clothes can initially make this person hit the gym more regularly. “

people to timely complete their projects and feel good without changing

L: Being an entrepreneur often means sharing our businesses with new

who they are.

audiences, whether online, in conference rooms, via podcast, or on stage.

Lena Yudina: As a female entrepreneur, I often feel overwhelmed with multi-faceted responsibilities of running my media and marketing business, digital magazine, some new projects, and various creative agenda items. It contributes to slowing down and putting things off. I’m sure that many of

Those who are new to public speaking might feel stressed, and they can avoid speaking in front of large audiences. What advice can you give to newbies and business owners who aim to introduce their businesses to different audiences ?

my colleagues and other professionals feel the same way. What behavioral

J: Entrepreneurs who are approaching a stage should focus on their

tactics could you recommend to the aspiring entrepreneurs to balance

products and ideas to sound like experts in their niches. Identifying their

their workday and transform procrastination into productivity? How can

strengths and focusing on them will relieve them from unwanted stress

busy entrepreneurs benefit from learning new habits?

and some feelings of stage fright. They should simplify the message, make

Jeff Kreisler : One of the ways to get back on track is to visualize your future and focus on the picture of your final products or completed

eye contact, and emotional connection with their audiences through the engaging storytelling and powerful ending.

projects. For example, you can imagine your product sitting on your

Our invigorating conversation did not stop at this point. For a full copy

desk and sense the feeling of accomplishment, happiness, and pride

of this article, please go to www.coffee-district.com.

from the completion of your long-awaited project. Another strategy is explained by a popular psychological concept called ‘Implementation Intention.’ This concept teaches how to differentiate between people’s intentions or goals and some actuals steps that they need to make for achieving these goals.

Jeff Kreisler is a Princeton educated lawyer turned award-winning comedian, best-selling author, and a guru in behavioral economics. His book, ‘Dollars And Sense’ – co-authored with Dan Ariely, was published in 22 countries so far. For more: http://jeffkreisler.com HASIA LIFESTYLE

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MOVIE NIGHT SPOTLIGHT

Must-Watch Movies for Aspiring Startups

THE ICONIC MOVIE ‘WALL STREET’ 1987, IS AN AMERICAN DRAMA FILM, DIRECTED AND CO-WRITTEN BY OLIVER STONE.

ONE OF THE MAIN CHARACTERS-BUD FOX (CHARLIE SHEEN) IS A YOUNG BUT AGGRESSIVE AND VERY AMBITIOUS S TO C K B R O K E R , W H O D O E S W H AT E V E R H E C A N TO M A K E H I S WAY TO THE TOP.

HIS MENTOR AND A WEALTHY BUSINESS

INVESTOR, GORDON GEKKO (MICHAEL DOUGLAS) IS A POWERFUL BUSINESS MOGUL WHOSE GLAMOROUS LIFESTYLE ASTONISHED AND INFLUENCED YOUNG FOX. FOX, WHO IS D E S P E R AT E TO S U C C E E D , I D O L I Z E S G E K KO , A N D H E I S T RY I N G TO FOLLOW GEKKO’S MOTTO:

“GREED IS GOOD.”

THE FILM GIVES A WARNING ON HOW GREED AND THE PURSUIT OF LIMITLESS POWER CAN LEAD PEOPLE DOWN THE W R O N G P AT H . F O X C A M E TO T H E P O I N T W H E R E H E N E E D S TO MAKE CHOICES AND QUESTION HIS LOYALTY. WHILE IT’S EASY TO BE LURED BY WEALTH AND POWER, IT’S NOT WORTH IT TO TRADE ONE’S INTEGRITY FOR THE SAKE OF AMBITION.

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B U S I N E S S I N N O VAT I O N S I N G I G E C O N O M Y Now, I love entrepreneurs, and I am one myself, but the reality is that most people in the world are not entrepreneurs. Most are employees. This book sees to celebrate, tell the stories of, and codify some of the practices of successful employee innovators. My previous books were really focused on the question “how does someone come up with a breakthrough idea?” This book takes on the next natural question which is “after someone comes up with a breakthrough idea, how do they get it through their organizations and into the world?”

Lena: In one of your Youtube videos, you’ve shared that you quit your job in 2004 to become an entrepreneur. How did it feel to jump into the unknown and become a freelancer after graduating from prestigious universities like Columbia University,

and the University of

Pennsylvania? What was the primary cause for you to make that brave transition?

Kaihan: I can still remember the moment when I told my manager I was going to be leaving.

Immediately doubts entered my mind. “How will I pay rent?” “Do I have what it takes?” Indeed, in my new book, I show there are three kinds of such doubts that stop would-be innovators from taking action: can I do it, is it possible, and what will others say. All three of these doubts came up for me. But I had, a year of so ago, started getting clearer on what my life’s purpose was. I realized that my most powerful inspiration was to create a world in which people loved that they do. In my current role at the time, at the consulting firm McKinsey, I could come up with an argument that my work indirectly, at least, enabled me to achieve this mission. But the link was tenuous between my work and my passion. This realization grew and grew in me until finally it gave me the courage to take the leap.

L: As a business strategist, speaker, former McKinsey consultant, and author of four business

DRIVING INNOVATIONS FROM WITHIN ~

strategy books, you met and spoke with many significant business leaders and innovative experts. The list includes Bharat Anand (Harvard), Steve Blank, George Day (Wharton), John Hagel (Deloitte’s Center for the Edge and Singularity University), Gary Hamel (London Business School) and others. Can you elaborate on your dialogues and critical points that these experts

AN INTERVIEW WITH KAIHAN KRIPPENDORFF

made? Are there any specific business models to drive innovation in corporate businesses?

By Lena Yudina for C/D Magazine

your vast experience in working on both sides of the business world - corporate and freelance,

Many of today’s leaders want more innovation in their work cultures. But change and breaking through bureaucratic walls often requires taking chances, risk and not being afraid to fail. From what advice can you give to aspiring leaders? Is there a way for leaders to implement policies to encourage truly strategic risk-taking and create a reward system that leads to innovation?

Recently, I spoke with Kaihan Krippendorff, the renown business strategist, keynote speaker, former McKinsey consultant, and the author of his four business strategy books, to hear the news about his latest book and some further business plans. Read the following exclusive interview that elaborates on Kaihan’s strategic thinking, innovations, and business approach.

K: Risk-aversion is cited by innovation experts all over the place. Numerous studies exist showing that risk aversion diminishes innovation. But I think we generally look at risk too literally. You may hear someone say “I would try to take that innovative action but I worry I’d lose my job.” But if your then probe in and ask if they literally could lose their job, they admit that to be unlikely. It is more the perception of risk that the actual risk at play. So, you can adjust the formal incentive system to reduce the actual consequences of risk taking, but people may still be stopping themselves for cultural reasons. One way to look at the challenge is to look

Lena: First of all - congratulations on the release of

at the level of “psychological safety,” which Am Edmonson at Harvard has popularized. This

your new book “Driving Innovation From Within: A

measures to what extent people on your team or in your organization feel it is safe to speak

Guide for Internal Entrepreneurs.” Can you please

up, to disagree, to offer a new idea. The safer people feel, the more innovative they will be.

tell me a few words about your book and about

As a leader, you influence psychological safety by your behavior, how you react to new ideas,

how it is different from your previous books?

your facial gestures, who you praise, the questions you ask. People are looking to you as

Kaihan: Thank you! In this book I’m really seeking to prove that employees have been more significant contributors to society’s innovation than we commonly believe and, indeed one can argue, than entrepreneurs have been. If you think about it, most books on innovation start with the assumption that driving innovation as an independent entrepreneur is easier than doing it from

the leader for clues, whether they are aware of this or not, as to what the immediate social consequences will be if they decide to try something new. So that is what leaders would do well to think about. There are three other drivers of risk aversion or tolerance: talent, structures, and culture. Recruiting people (talent) who already are comfortable with what I call “strategic risk taking” – where you don’t seek out risk but seek to create risk asymmetry, situations in which you bet a little but have the potential for a bug upside – helps a lot. Then I would look at the formal structures (e.g., incentives) and at your cultural norms.

inside and that we, therefore, should be looking to learn

Get all four of these working – leadership, talent, structure, and culture – and amazing things

from and adapt the methods of entrepreneurship.

happen. But start with your leadership style. Look at the intangibles.

We will continue our conversation with Kaihan and publisize our Interviews in the following editions of the Coffee District Media Magazine. You can also go to www.coffee-district.com for more news and tips from the experts.

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FAN FACT ENGLISH - WHY LEARNING LANGUAGES IS ESSENTIAL

Fun FAct English

by Lena Yudina and Susan Mayer

Y O U H AV E P R O B A B L Y H E A R D T H AT L E A R N I N G A F O R E I G N L A N G U A G E C A N I M P R O V E Y O U R S E L F - P E R C E P T I O N AND LIFE EXPERIENCES. SO WHY IS LEARNING A FOREIGN LANGUAGE BENEFICIAL? WE FOUND FIVE BENEFITS T H AT I N C L U D E : 1 . T R AV E L I N G A B R O A D W I T H M O R E E A S E A N D P L E A S U R E 2 . L I S T E N I N G T O Y O U R F AV O R I T E S O N G S O R W AT C H I N G M O V I E S A N D A C T U A L L Y U N D E R S T A N D T H E M 3 . A B I L I T Y T O A P P L Y T O VA R I O U S J O B S A N D T H E H I G H E R C H A N C E T O G E T H I R E D 4. LEARNING ABOUT DIFFERENT CULTURES, CUSTOMS, AND MENTALITY 5. STUDYING OR DOING BUSINESS ABROAD, CONNECTING TO GLOBAL COMMUNITY

Learning English or any other foreign language can be a difficult task, but there are many ways to make such learning easier.

grammatical errors that you can make.

Following your stream of consciousness is a beneficial strategy that often used by newbies and some mature writers alike.

There is multiple scientific evidence that

Listening to the radio talk or an

demonstrates how music and singing a song in a foreign language can help non-native speakers acquire grammar and vocabulary and improve spelling.

When you study a new language with music, you focus on the lyrics and can memorize multiple phrases instead of learning one word at a time. You also can get some insights about a foreign culture and the real live vocabulary, if you pick the right song.

entertaining podcast broadcasted in a foreign language is another way to improve your skill. This way, you can hear how people maintain their dialogues, make jokes, or tell stories.

Writing or journaling in a foreign language is another way to improve your abilities.

When you go on vacation, or went to join an event, try to reflect on them by writing short sentences in your notebook, without thinking about the structure and 22

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ISSUE ONE

Whichever way you will choose, make sure your studies are fun and useful. You can learn or upgrade your language by participating in Social Media campaigns, talking online with your friends, or joining the global communities through Facebook. You can start blogging about your favorite things in a foreign language, study some language tips from a book, or the online courses.

As Susan Mayer recently wrote in her blog: “In her new eBook called

‘7 Step Strategy for Profitable Blogging and Effective Marketing’, business and language consultant Lena Yudina tells about blogging as a hobby or blogging as a part of your business marketing campaign.”

It is true, and in my eBook I ‘ve responded to some questions of my audience and showed how to structure your blog posts, digital stories, and articles, and how to supply them with visuals, popular keywords, and SEO tools.

You will find many other tips on effective blogging as well as some lifestyle and business vocabulary to learn.

Whether you are an English Language learner, blogger, or a marketer, this book is fun, informative, and it might be very beneficial. To get a PDF copy of the eBook, please visit https://www. kaleidoscopenyc.org/product/sevenstep-strategy-for-profitable-blogging/

The juice, derived from fresh mangoes, is loaded with Vitamins C & A along with traces of Vitamins B, E and K. It lowers cholesterol, fights diabetes, cancer and seasonal anaemia.

Some valuable minerals too are found in mango juice. One serving contains: 61 g of potassium 43 g of calcium 8 g of magnesium 5 g of phosphorus 0.9 g of iron 1.0 mcg of selenium and 13 g of sodium www.stylecraze.com HASIA LIFESTYLE

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SMART COOKING - HOW HEALTHY IS YOUR DIET?

A N A S I A N S T Y L E S E I TA N SALAD An easy vegeterian salad topped with nuts, grilled baby carrots and fresh mint will have you ask for more. You can eat this dish along, or divide it into smaller portions to make tortillas and share them with your family or business partners.

INGREDIENTS ĪĪ 3/4 cup clarified butter ĪĪ 2 Tbsp PepperMary’ Cajun Blend ĪĪ 1-2 lb homemade Seitan meat or flaky white fish ĪĪ 2 1/4 cups Island Slaw ĪĪ 6 Tbsp Lime or Balzamic Vinaigrette, pecan nuts ĪĪ 3/4 cup Chipotle Aioli ĪĪ 3/4 cup Lime Sour Cream + 3/4 Tomato Relish ĪĪ Baby kale, arugulla, and beans’ sprouts ĪĪ Kosher salt, peper, dill, fresh mint to taste ĪĪ One small pack of baby carrots

CAL/SERV: 550 YIELDS: 1-2 servings PREP TIME: 0 hours, 20 mins TOTAL TIME: 0 hours 25 mins

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Inspired by Tommy Bahama’s Restaurant

A S I A N S T Y L E S E I TA N S A L A D An easy vegeterian salad topped with nuts, grilled www.TommyBahama.com baby carrots and fresh mint will have you ask for more.

CAL/SERV: 550 YIELDS: 1-2 servings

DIRECTIONS

PREP TIME: 0 hours, 20 mins TOTAL TIME: 0 hoursin 25amins 1 Melt butter nonstick

pan. Season fish or Seitan meat with PepperMary Cajun Blend and add to I N G Rpan.

EDIE N T S on both sides until fish reaches internal Cook ĪĪ 3/4temperature cup clarified butter of 145”F. Remove from heat and ĪĪ 2 Tbsp Blend At the same time bake or cut PepperMary’ into small Cajun portions. ĪĪ 1-2 grill lb homemade Seitan meat white fish baby carrots untiloritflaky turns golden brown. ĪĪ 2 1/4 cups Island Slaw

2 In a separate bowl mix Island Slaw with Lime Vinaigrette. Add all the green vegetables and ĪĪ 3/4 cup Chipotle Aioli herbs to the mix. Place the mix in a serving ĪĪ 6 Tbsp Lime or Balzamic Vinaigrette, pecan nuts

ĪĪ 3/4 cup Lime Sour Cream + 3/4 Tomato Relish

dish, top it with Seitan meet or fish, shreded babby carrots, pecan nuts, drizzle of Chipotle ĪĪ Kosher salt, peper, dill, fresh mint to taste Aioli, Lime Sour Cream, Tomato Relish. ĪĪ Baby kale, arugulla, and beans’ sprouts

ĪĪ One small pack of baby carrots

DIRECTIONS 1 Melt butter in a nonstick pan. Season fish or Seitan meat with PepperMary Cajun Blend and add to pan. Cook on both sides until fish reaches internal temperature of 145”F. Remove from heat and cut into small portions. At the same time bake or grill baby carrots until it turns golden brown.

2 In a separate bowl mix Island Slaw with Lime Vinaigrette . Add all the green vegetables and herbs to the mix. Place the mix in a serving dish, top it with Seitan meet or fish, shreded babby carrots, pecan nuts, drizzle of Chipotle Aioli, Lime Sour Cream, Tomato Relish.

3 You can also make tacos with this salad by spleating salad in smaller portions and using 10 six inch corn tortillas. Preheat tortillas for 5-7 min in microwave, fill in each tortilla with salad , toping them with Lime Sour Cream, Tomato Relish, shreded baby carrots and nuts. ( Inspired by Tommy Bahama Restaurant) 4 Consult your dietitian before using above spices and ingredients in your meal.

Lady-Boss’ Cookbook...

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Make an Effort https://www.womenshealthmag.com 26

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KETO FOOD

KETO VEGGIE P E S TO P A S TA Loaded with all your favorite summer veggies, this pesto pasta is light and easy on warm nights, or leftover the next day for lunch.

CAL/SERV: 160 YIELDS: 8 servings PREP TIME: 0 hours 20 mins TOTAL TIME: 0 hours 40 mins

INGREDIENTS

ĪĪ 1 lb. organic spaghetti ĪĪ 2 ears corn, shucked ĪĪ 1 medium yellow squash, cut into 1/2”-thick slices ĪĪ 1 medium zucchini, cut into 1/2”-thick slices ĪĪ 1 pack of mashrooms ĪĪ 1 small bell pepper, seeded and cut into sixths ĪĪ 4 green onions, trimmed ĪĪ 2 tbsp. grape seed oil ĪĪ 1 lemon ĪĪ 1/2 c. store-bought refrigerated pesto ĪĪ 1 pt. organic grape tomatoes, halved ĪĪ 1/4 c. packed fresh parsley and dill chopped DIRECTIONS

1

Heat grill on medium-high. Cook spaghetti as label directs. Rinse, drain well and let cool completely.

2 In large bowl, toss corn, squash, zucchini, bell pepper and onions with oil and 1/2 teaspoon each salt and black

Dr. Josh Axe

‘Keto Diet is all about sustaining your body with plenty of great healthy food’

pepper until well coated. Grill mashrooms and corn, turning, 10 minutes or until charred in spots. Grill squash, zucchini and bell pepper 4 to 6 minutes or until tender and grill marks appear, turning once. Grill onions 2 minutes or until tender and slightly charred, turning occasionally.

3 Into large bowl, from lemon, grate 1/2 teaspoon zest and squeeze 2 tablespoons juice. Whisk in pesto and 1/2 teaspoon each salt and pepper.

4 Chop squash, zucchini, pepper and onions; add to bowl with pesto. Cut kernels from cobs; add to bowl along with tomatoes, mashrooms, parsley and cooked pasta. Toss to combine. Serve at room temperature.

Your KETO DIET

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WINTER ESSENTIALS

Stick With Cherries !

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7 TOP TIPS FOR

WHEN THE WINTER FEELS BOILING

HOT

STAYING IN SHAPE Cold Season Winter Remedies VIntage Fashionista: Wear this today!

Eco brands that are HOT. www.rothys.com

Treat yourself and your partner with a gingerhoney-lemon based cocktails with a sprinkle of whiskey or gin of your choice, and some herbs — an excellent remedy for some respiratory chills during the Winter Season.

Taking a bath or going to sauna might be benefitial, as soon as you use the best quality soaps, shampoo, clean water, body oils and organic, plant-based conditioners in your ritual.

Sweating at your vaforite gym or health club is a must during the chilly days.

Going with your partner to some local Jazz Club, Event, or a Restaurant that offer life music entertainment can be a warming, intimate, and memorable experience.

Traveling to some tropical countries or practising Yoga can contribute to your health. It will boost your confidence, entertain your mind, and provoke better focus and imagination during the chilly season.

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COFFEE DISTRICT MAGAZINE

MEDIA KIT 30

DEMOGRAPHICS GENDER FEMALE 68%

MEDIA

K I T A N D C O N TA C T I N F O R M AT I O N

AGE

REGIONS

MALE 32%

DISTRIBUTION AUDIENCE 22K

275K

S/M FOLLOWERS AND E-SUBSCRIBERS

18-24

18%

New York State

24%

25-35

27%

Boston and MA

17%

35-45

30%

New Jersey

12%

45-55

17%

West Coast

20%

55-65

8%

Global

27%

TOTAL: 5,757 C/D MAGAZINE ~ EDITORIAL CALENDAR 2020

EDUCATION

WWW.COFFEE-DISTRICT.COM

COLLEGE EDUCATED

30%

COLLEGE GRADUATES

58%

POST GRADUATES

12%

RACE WHITE

78%

ASIAN

15%

HISPANIC 5% BLACK

2%

HOUSEHOLD INCOME / AVERAGE 65-72K For any questions about advertizing publicity, or marketing, please contact

Lena@coffee-district.com HASIA LIFESTYLE

|

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Breathe new life..

Happy 2020!

32

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